Marketing Analysis, Data Analysis
- Business data analysis
- Marketing data analysis
- Analysis of available data
- Collection and analysis of unavailable data
Why should you leverage data in business and marketing?
- Increase Return on Investment (ROI) With the benefits of marketing analysis, your business can easily find solutions to boost ROI through data-driven marketing decisions.
- Gain a deeper understanding of existing issues in your business: With marketing analysis services, we use appropriate data analysis tools and techniques to help your business better understand existing marketing challenges (such as market segmentation, identifying target markets, brand positioning, and marketing mix decisions) and find suitable marketing solutions.
- Measure and evaluate marketing effectiveness: Track and evaluate the effectiveness of marketing activities through real data analysis. Propose adjustments to align with business and marketing goals.
- Forecast trends, behaviors, and customer needs:Based on marketing analysis results, your business can forecast trends, customer behaviors, preferences, and needs, helping you find suitable solutions to meet customer demands and improve marketing performance.
- Customization based on business needs:Receive tailored reports and strategic advice according to your output goals; gather and integrate information from various sources; report and visualize data with accompanying strategic recommendations.
- Long-term support and partnership: With the perspective of partnering with businesses, the consultants at DTM Consulting are always ready to support and advise companies before, during, and after the consulting project.
Marketing data analysis
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- Monitor, measure, and analyze digital marketing data for your business.
- Provide real-time consulting and data analysis through available data collection tools such as Google Analytics, Facebook Analytics, etc.
- Report results and propose marketing plans and strategies based on your business requirements.
Business data analysis
- Advise and analyze existing data within the business, such as customer data, purchase history, and customer interaction behavior
- Analyze data from annual reports.
- Report results and propose marketing plans and strategies based on your business requirements.
Primary Data Analysis and User Data on the Internet
- Design and implement data collection and analysis activities tailored to your business needs.
- Collect and analyze both qualitative and quantitative data.
- Conduct social listening and observe user behavior on the Internet.
- Support and supervise businesses in implementing data collection processes.
- Report results and propose marketing plans and strategies based on your business requirements.
Chuyên gia CONSULTANTS
Assoc. Prof. Dr. Nguyen Thi Hoang Yen
Consultant in strategic marketing consulting, market research and customer insights
Ms. Nguyen Thanh Huong, M.Sc
Founder & CEO Bachhoayte.com
Ms. Le Huyen Trang, M.Sc
Data Analysis Consultant
Mr. Truong Dinh Trang, M.Sc.
Digital Marketing Consultant
Ms. Nghiem Thu Huong
Performance Marketing ConsultantCONTACT TO RECEIVE ADVICE FROM OUR CONSULTANTS
- Let DTM Consulting support and accompany your business for strong and sustainable development!
Share your business problems to receive analysis and evaluation from our consultants
RESEARCH INDUSTRIES
DTM Consulting – A marketing and market research consulting company for businesses in Vietnam
We are a marketing consultancy and market research company, specializing in customer insights across various industries and business sectors such as B2B, FMCG, F&B, retail, tourism & hospitality, E-commerce, healthcare, cosmetics, and more. We provide tailored marketing solutions, optimizing strategies for marketers and businesses both within and outside Vietnam.
Beauty, Health and Wellness
"Providing data and information on market trends and customer demand in health, wellness, cosmetics, and beauty industries like spas, beauty clinics, and healthcare facilities...
Architecture and construction industry
With such a complex and high-cost service type, how should marketing be approached? What is the target market for your company? Where should customers be approached?
Travel and Hotel
What are the factors that influence the choice of location, accommodation, and meals when traveling?
Who are the target customers for your business?
E-commerce
The race in the e-commerce industry may seem reserved for large businesses with ample resources, isn't it?
Where should SMEs, and startups start?
Food and Bevarage
What are the latest dining trends for each customer group?
What expectations and desires do customers have when being served at the store or taken home?
Fashion and textile industry
A report on the fashion market, and customer demand, along with information on characteristics, behaviors, etc., aimed at discovering customer insights and making business/marketing decisions.
Entertainment Services
How to attract customers to use a service when it is invisible? How to do marketing effectively?
FAQs - frequently asked questions
Data analysis is the process of working with data to uncover valuable insights that support business decision-making. This process includes cleaning, transforming, and modeling data.
The main purpose of data analysis is to extract meaning from the data in order to use the derived knowledge for making informed decisions.
Analyzing past data in a business provides opportunities to make better decisions in the future. If a business is underperforming or experiencing slow growth, data analysis can help identify past mistakes and prevent them from recurring. Even when a business is running smoothly, data analysis remains crucial to uncover new business opportunities.
Data analysis can also significantly enhance marketing campaigns by making them more data-driven and effective. Marketing dựa trên dữ liệu một cách hiệu quả
- Text Analysis
- Statistical Analysis
- Diagnostic Analysis
- Predictive Analysis
- Prescriptive analytics is the final stage in data analysis. It goes beyond predicting future outcomes to recommend actions that will optimize business performance. This involves using simulations, optimization techniques, and decision models to suggest the best course of action.