Market Research and Customer Insight

Tư vấn triển khai nghiên cứu thị trường, insight khách hàng dtm consulting

Market Research and Customer Insight

DTM Consulting is currently providing consulting and conducting a variety of market research methods and techniques as follows:

  • Qualitative Researching
  • Quantitative Researching
  • Customer and Market surveys
  • Data reporting, Marketing consulting
  • Measuring the effectiveness of marketing activities

At DTM Consulting, with the goal of optimizing costs and closely aligning with needs and actual conditions, market research costs start from only 20 million VND. In addition, DTM is ready to provide practical consulting on business strategy, product strategy, and more for businesses before and after conducting market research.

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Data-Driven Decision - Making

In today's era of widespread technology and data, making any business and marketing decision requires a foundation, and data-driven decision-making has become essential.

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Service

Market, competition, and customer insight research

  • Designing and implementing market research based on business requirements
  • Qualitative Researching
  • Quantitative Researching
  • Analyzing and interpreting data
  • Monitoring and supporting businesses in conducting market research (survey, interview, etc.) (if needed)
  • Reporting market research results
  • Proposing and reporting marketing/sales solutions and plans (based on business requirements)
  • Contact us for consultation and detailed pricing

Customers' insight research

  • Designing and implementing customers insight research based on business requirements
  • Researching customer's and user's behavior
  • Creating customer personas and journeys
  • Reporting market research results
  • Proposing and reporting marketing and sales solutions aimed at meeting target customer demands and fostering brand and market development, in alignment with business requirements
  • Contact us for consultation and detailed pricing

Evaluating and testing products

  •  Evaluating market potential, identifying target markets, and positioning the brand (for branded products).
  • Designing and researching potential markets and customers for new products, services, and brands.
  • Exploring and researching customer needs
  • Monitoring and supporting businesses in conducting market research (survey, interview, etc.) (if needed)
  • Contact us for consultation and detailed pricing

Nghiên cứu thị trường và tư vấn marketing

  • Nghiên cứu đối thủ, sản phẩm cạnh tranh trên thị trường
  • Assessing market potential and likelihood of success
  • Proposing target markets, market segmentations, etc.
  • Proposing brand positioning
  • Proposing branding stragtegies
  • Proposing marketing strategies based on business requirements
  • Contact us for consultation and detailed pricing

Benefits

1. Cá biệt hóa theo nhu cầu doanh nghiệp

Nhận báo cáo chi tiết về thị trường và insight khách hàng trả lời cho các vấn đề cần nghiên cứu, nhu cầu thông tin

2. Hỗ trợ và đồng hành lâu dài cùng doanh nghiệp

With the perspective of partnering with businesses, the consultants at DTM Consulting are always ready to support and advise companies before, during, and after the consulting project.

3. Có khả năng thiết kế và triển khai NCTT

Thiết kế và triển khai nghiên cứu thị trường khoa học, phù hợp với mục tiêu nghiên cứu, dựa trên nhu cầu và yêu cầu của doanh nghiệp

4. Chọn mẫu tối ưu

Chọn mẫu khoa học và tối ưu, đảm bảo tính đại diện nhằm giảm tải chi phí cho doanh nghiệp

5. Kết hợp đa dạng phương pháp nghiên cứu và nguồn dữ liệu

Đa dạng phương pháp thu thập dữ liệu, được lựa chọn phù hợp theo đặc điểm nhu cầu của khách hàng và vấn đề nghiên cứu.

6. Giải pháp phù hợp và bám sát tình hình

All our consulting packages are specially designed to meet the specific needs of each case regarding resources, including budget, personnel, and time, particularly being flexible for different businesses

7. Nhận báo cáo và tư vấn marketing sau nghiên cứu

Nhận báo cáo chi tiết và tư vấn các giải pháp marketing dựa trên dữ liệu thu được
Hỗ trợ giải đáp theo tình hình doanh nghiệp

8. Hỗ trợ tư vấn sau dự án

Hỗ trợ tư vấn marketing và giải đáp các vấn đề ngay cả khi đã kết thúc dự án

9. Sẵn sàng giải đáp và hỗ trợ 24/07

Chuyên gia tại DTM Consulting luôn sẵn sàng giải đáp và đưa ra tư vấn cho doanh nghiệp liên quan đến các vấn đề như chiến lược marketing, định vị thương hiệu, các phương pháp/kỹ thuật nghiên cứu,…

Chuyên gia CONSULTANTS

DTM Consulting takes pride in having a team of highly skilled consultants with extensive expertise and practical experience in various businesses and industries
PGS-TS-Nguyen-Thi-Hoang-Yen-DTM-Consulting-marketing-consultant (1)

Assoc. Prof. Dr. Nguyen Thi Hoang Yen

Consultant in strategic marketing consulting, market research and customer insights
Associate Professor Yen has nearly 20 years of experience in consulting in the fields of strategy, marketing strategy, branding, market research, and customer insights.
Nguyen-Thanh-Huong-DTM-Consulting-marketing-consultant

Ms. Nguyen Thanh Huong, M.Sc

Founder & CEO of Bachhoayte.com and Ferosh.vn
Ms. Huong has nearly 15 years of experience in managing and optimizing the effectiveness of digital marketing activities and e-commerce. Currently, she serves as the Founder and CEO of Bachhoayte.com, an e-commerce platform specializing in the sale of medical equipment.
Le-Huyen-Trang-DTM-Consulting-marketing-consultant-data-analysis-consulant

Ms. Le Huyen Trang, M.Sc

Data Analysis Consultant
Ms. Trang has been trained and worked at McKinsey Company. With over 10 years of experience in data analysis and strategic consulting, she has provided her expertise to companies such as Ford Motor Company, M&Spencer, Techcombank, VPBank...
truong-dinh-trang-tu-van-digital-marketing-dtm-consulting-tu-van-marketing-nghien-cuu-thi-truong-1

Mr. Truong Dinh Trang, M.Sc.

Digital Marketing Consultant
Nearly 10 years of experience in managerial, operational, and training/teaching roles in the field of Digital Marketing at VTC Academy, FPT Polytechnic, VNG, Garena, Sapo, and Webform.
Nghiem-Huong-tu-van-digital-marketing-performance-marketing-dtm-consulting-nghien-cuu-thi-truong

Ms. Nghiem Thu Huong

Performance Marketing Consultant
Currently, Ms. Huong is the CEO of Venus Charm - a lingerie brand in Vietnam. Before this role, Ms. Huong served as the Brand Operation Manager at Lep', overseeing and measuring the effectiveness of marketing activities. She also held the position of marketing leader specializing in the measurement and optimization of marketing effectiveness at 30Shine.

CONTACT TO RECEIVE ADVICE FROM OUR CONSULTANTS

  •    Let DTM Consulting support and accompany your business for strong and sustainable development!
  • Share your business problems to receive analysis and evaluation from our consultants



    RESEARCH INDUSTRIES/SECTORS

    DTM Consulting – A marketing and market research consulting company for businesses in Vietnam

    We are a marketing consultancy and market research firm specializing in customer insights across diverse industries, including B2B, FMCG, F&B, retail, tourism and hospitality, e-commerce, healthcare, cosmetics, and more. We deliver customized marketing solutions, optimizing strategies for marketers and businesses in Vietnam and beyond

    bao cao thi truong tham my dtm consulting tu va marketing nghien cuu thi truong

    Beauty, Health and Wellness

    "Providing data and information on market trends and customer demand in health, wellness, cosmetics, and beauty industries like spas, beauty clinics, and healthcare facilities...

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    kien truc noi that dtm consulting

    Architecture and construction industry

    With such a complex and high-cost service type, how should marketing be approached? What is the target market for your company? Where should customers be approached?

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    Du lich khach san hotel travel

    Travel and Hotel

    What are the factors that influence the choice of location, accommodation, and meals when traveling?
    Who are the target customers for your business?

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    FMCG
    Providing data and information on the market, and customers, such as factors influencing purchase decisions, influencers, communication channels, etc.
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    ser4

    E-commerce

    The race in the e-commerce industry may seem reserved for large businesses with ample resources, isn't it?
    Where should SMEs, and startups start?

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    Food and Bevarage

    What are the latest dining trends for each customer group?
    What expectations and desires do customers have when being served at the store or taken home?

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    thoi trang det may may mac dtm consulting

    Fashion and textile industry

    A report on the fashion market, and customer demand, along with information on characteristics, behaviors, etc., aimed at discovering customer insights and making business/marketing decisions.

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    Retail

    Customer shopping behavior refers to the actions and decisions customers make when purchasing products or services. During shopping, customers have various expectations and concerns.

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    Gặp gỡ dịch vụ

    Entertainment Services

    How to attract customers to use a service when it is invisible? How to do marketing effectively?

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    FAQs - frequently asked questions

    Why do businesses need market research and customer insights?

    Here are some important situations where marketing research can contribute value to the success of a business

    1. Exploring and determining the market potential for the business
    2. Estimating market demand and the potential customers' willingness to accept the product (goods/services)
    3. Identifying and capturing new opportunities for products/services and additional value
    4. Risk management – identifying the greatest risks that threaten the business or its products
    5. Understanding customer expectations of you and assessing how well you are meeting them
    6. Analyzing the causes of declining sales or customer churn
    7. Identifying the customer segment that brings the highest profit and protecting market share
    8. Providing SWOT information about competitors to develop business and marketing strategic plans
    9. Understanding how customers view your market standing in relation to competitors
    10. Identifying the marketing channels or factors that make customers recognize and choose the business

    When should a business conduct market research and customer insights?

    1. The business lacks information, or has limited, conflicting, or even doubtful information about a business issue that needs to be addressed immediately
    2. You know or sense that something is wrong with your customers – or your agents – or your suppliers – or your partners – or your investors.
    3. You are losing market share to competitors, but you do not know reasons
    4. You need information from the market and customers to create business and marketing plans or make strategic decisions for the business.
    5. Groups or individuals within your company are unaware of the existence or scale of a business or marketing issue, and you need independent, objective confirmation from outside.
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