Consulting on building and developing brands
What concerns or delays you when deciding on building and developing your brand? Do you find yourself in the following situations:
- If a small or medium-sized enterprise (SME) or a B2B business wants to build a brand, where should they start?
- How should the brand building and development plan be constructed to fit the company's limited resources?
- If a business does not have the budget to hire a media agency, what should they do?
- …
Branding & Strategy
If you have one or all of the concerns mentioned above, it’s time for you to find someone to 'guide,' 'diagnose,' and 'treat' you and your business. In business, these guides are brand consultants or companies that specialize in providing brand consulting services
Branding Strategy
Consulting and proposing a strategic roadmap for building and developing the brand.
Evaluating and Measuring brand health
- Measuring brand health
- Evaluating brand health compared to competitors
Brand architecture and positioning
- Consulting and building a brand architecture framework
- Consulting and proposing brand positioning, mantra
Brand repositioning consulting
Researching and consulting on brand repositioning to support decisions regarding adjusting business scope, market expansion, etc.
Chuyên gia CONSULTANTS
Assoc. Prof. Dr. Nguyen Thi Hoang Yen
Consultant in strategic marketing consulting, market research and customer insights
Ms. Nguyen Thanh Huong, M.Sc
Founder & CEO Bachhoayte.com
Ms. Le Huyen Trang, M.Sc
Data Analysis Consultant
Mr. Truong Dinh Trang, M.Sc.
Digital Marketing Consultant
Ms. Nghiem Thu Huong
Performance Marketing ConsultantCONTACT TO RECEIVE ADVICE FROM OUR CONSULTANTS
- Let DTM Consulting support and accompany your business for strong and sustainable development!
Share your business problems to receive analysis and evaluation from our consultants
RESEARCH INDUSTRIES
DTM Consulting – A marketing and market research consulting company for businesses in Vietnam
We are a marketing consultancy and market research company, specializing in customer insights across various industries and business sectors such as B2B, FMCG, F&B, retail, tourism & hospitality, E-commerce, healthcare, cosmetics, and more. We provide tailored marketing solutions, optimizing strategies for marketers and businesses both within and outside Vietnam.
Beauty, Health and Wellness
"Providing data and information on market trends and customer demand in health, wellness, cosmetics, and beauty industries like spas, beauty clinics, and healthcare facilities...
Architecture and construction industry
With such a complex and high-cost service type, how should marketing be approached? What is the target market for your company? Where should customers be approached?
Travel and Hotel
What are the factors that influence the choice of location, accommodation, and meals when traveling?
Who are the target customers for your business?
E-commerce
The race in the e-commerce industry may seem reserved for large businesses with ample resources, isn't it?
Where should SMEs, and startups start?
Food and Bevarage
What are the latest dining trends for each customer group?
What expectations and desires do customers have when being served at the store or taken home?
Fashion and textile industry
A report on the fashion market, and customer demand, along with information on characteristics, behaviors, etc., aimed at discovering customer insights and making business/marketing decisions.
Entertainment Services
How to attract customers to use a service when it is invisible? How to do marketing effectively?
FAQs - frequently asked questions
Branding is the process of giving a product or service meaning by creating an impact on consumers' minds. (Kotler & Keller, 2015)
Một thương hiệu (Brand) là một tên, thuật ngữ, thiết kế, biểu tượng hoặc bất kỳ tính năng nào khác – ấn chứa một đặc điểm của sản phẩm, dịch vụ khác biệt với những đối thủ khác (American Marketing Association)
Xây dựng thương hiệu là quá trình đưa ra ý nghĩa tồn tại cho một công ty, sản phẩm hoặc dịch vụ cụ thể bằng cách tạo và định hình một hình ảnh trong tâm trí người tiêu dùng.
- A Brand is an intangible asset of a company. Unlike a product that customers can perceive, touch, and use, it is entirely invisible. Many experts describe a brand as the emotional relationship that a business has with its customers.
- Brand Identity includes all visual aspects such as
- Logo
- Color
- Font
- Package
- Social media image
- Flyer design
- Branding is giving meaning to a company, product, or specific service by creating and shaping an image in the consumer's mind.
- Conduct market research, customer insights
- Identifying factors which impact on market demands
- Decision makers and influencers
- Exploring and understanding customers' pain points, business challenges and issues
- Evaluating market competitions
- Defining value proposition
- Defining brand positioning strategy
- Defining the brand personality and promise
- Choosing brand personality characteristics
- Define the brand promise
- Creating the brand story and positioning statements
- Measuring, monitoring, and evaluating the brand