{"id":9989,"date":"2020-01-22T00:46:47","date_gmt":"2020-01-21T17:46:47","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=9989"},"modified":"2020-05-28T11:15:03","modified_gmt":"2020-05-28T04:15:03","slug":"moi-nhat-cach-tiep-can-khach-hang-tiem-nang-tren-internet","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/moi-nhat-cach-tiep-can-khach-hang-tiem-nang-tren-internet\/","title":{"rendered":"[M\u1edbi nh\u1ea5t] 10 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u00ean Internet m\u00e0 ai c\u0169ng ph\u1ea3i bi\u1ebft"},"content":{"rendered":"

B\u1ea1n c\u00f3 bi\u1ebft l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh kh\u00f4ng?<\/p>\n

B\u1ea1n c\u00f3 bi\u1ebft h\u1ecd th\u00edch \u0111i\u1ec1u g\u00ec, t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u1ee9 g\u00ec kh\u00f4ng?<\/p>\n

\u0110\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng, b\u1ea1n c\u1ea7n bi\u1ebft h\u1ecd mu\u1ed1n g\u00ec, l\u00e0m g\u00ec?<\/p>\n

V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u00ean internet?<\/p>\n

H\u00e3y l\u00e0m theo nh\u1eefng c\u00e1ch d\u01b0\u1edbi \u0111\u00e2y!<\/p>\n

1-Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/h1>\n
\"Ti\u1ebfp

Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/p><\/div>\n

1.1-Qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau<\/h2>\n

Qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, v\u00ed d\u1ee5 nh\u01b0 Facebook ads, \u0111\u1ec1u \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p bi\u1ebft \u0111\u1ebfn nh\u01b0ng kh\u00f4ng ph\u1ea3i ai c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

Nh\u01b0ng d\u00f9 sao th\u00ec \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch ph\u1ed5 bi\u1ebfn \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh. Mi\u1ec5n l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3 qua m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, b\u1ea1n th\u1ef1c s\u1ef1 c\u1ea7n hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Hi\u1ec3u h\u1ecd th\u00edch g\u00ec, mu\u1ed1n g\u00ec, c\u00f3 h\u00e0nh vi nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

1.2-\u0110\u0103ng post tr\u1ef1c ti\u1ebfp<\/h2>\n

B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o trang tr\u00ean Facebook, Instagram v\u00e0 \u0111\u0103ng b\u00e0i tr\u1ef1c ti\u1ebfp tr\u00ean \u0111\u00f3 \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ebfn fan c\u1ee7a m\u00ecnh.<\/p>\n

1.3-S\u1eed d\u1ee5ng hashtag<\/h2>\n

Hashtag \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 \u1edf Twitter h\u01a1n l\u00e0 Facebook.<\/p>\n

V\u00ec v\u1eady vi\u1ec7c s\u1eed d\u1ee5ng hashtag \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n \u0111\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p c\u00f3 nh\u00f3m kh\u00e1ch h\u00e0ng qu\u1ed1c t\u1ebf, s\u1eed d\u1ee5ng Twitter.<\/p>\n

1.4-S\u1eed d\u1ee5ng group Facebook<\/h2>\n

Ch\u1eafc ch\u1eafn b\u1ea1n kh\u00f4ng h\u1ec1 xa l\u1ea1 g\u00ec v\u1edbi c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u00ean facebook, c\u00e1c marketer c\u00f3 c\u1ed9ng \u0111\u1ed3ng ri\u00eang, c\u00e1c designer c\u0169ng c\u00f3 v\u1eady th\u00ec kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u0169ng c\u00f3 c\u1ed9ng \u0111\u1ed3ng c\u1ee7a ri\u00eang h\u1ecd v\u1edbi t\u1eebng v\u1ea5n \u0111\u1ec1 h\u1ecd quan t\u00e2m.<\/p>\n

1.5-Th\u1eed k\u00eanh m\u1edbi<\/h2>\n

C\u00f3 r\u1ea5t nhi\u1ec1u m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c nhau ngo\u00e0i nh\u1eefng c\u00e1i t\u00ean quen thu\u1ed9c nh\u01b0 Facebook, Instagram, Twitter.<\/p>\n

Doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd mu\u1ed1n tham gia v\u00e0o \u0111\u00f3, v\u00e0 bi\u1ebft \u0111\u00e2u n\u00f3 c\u00f3 th\u1ec3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 b\u1ea5t ng\u1edd.<\/p>\n

>>> Xem th\u00eam: C\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a><\/p>\n

2-T\u1ed1i \u01b0u h\u00f3a Digital marketing<\/h1>\n

\"DIgital<\/p>\n

2.1-SEO<\/h2>\n

SEO hay t\u1ed1i \u01b0u h\u00f3a tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3. \u0110\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi nh\u1eefng lo\u1ea1i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ea7n t\u00ecm ki\u1ebfm th\u00f4ng tin nhi\u1ec1u tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua.<\/p>\n

SEO th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ed1i v\u1edbi website. Tuy nhi\u00ean, c\u1ea3 m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u1ec3 t\u1ed1i \u01b0u.<\/p>\n

2.2-T\u1ef1 \u0111\u1ed9ng h\u00f3a<\/h2>\n

B\u1ea1n \u0111\u00e3 t\u1eebng ch\u00e1n ng\u1ea5y khi ph\u1ea3i t\u1ef1 m\u00ecnh g\u1eedi t\u1eebng email cho kh\u00e1ch h\u00e0ng?<\/p>\n

Hay l\u00e0 \u0111\u00e3 g\u1eedi c\u1ea3 t\u00e1 email cho kh\u00e1ch h\u00e0ng, r\u1ed3i ch\u1eb3ng nh\u1edb m\u00ecnh \u0111\u00e3 g\u1eedi n\u1ed9i dung g\u00ec?<\/p>\n

T\u1ef1 \u0111\u1ed9ng h\u00f3a s\u1ebd l\u00e0 m\u1ed9t bi\u1ec7n ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 b\u1ea1n tr\u00e1nh kh\u1ecfi m\u1ecdi v\u1ea5n \u0111\u1ec1 nh\u01b0 tr\u00ean, m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u tuy\u1ec7t v\u1eddi.<\/p>\n

Ng\u00e0y nay, c\u00e1c c\u00f4ng c\u1ee5 marketing automation<\/a> ch\u1eafc h\u1eb3n ch\u1eb3ng c\u00f2n qu\u00e1 xa l\u1ea1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. V\u1eady t\u1ea1i sao b\u1ea1n l\u1ea1i kh\u00f4ng \u0111\u1ec3 n\u00f3 gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n, ti\u1ebft ki\u1ec7m h\u01a1n.<\/p>\n

2.3-S\u1eed d\u1ee5ng blog<\/h2>\n

Trong chi\u1ebfn l\u01b0\u1ee3c k\u00e9o, blog l\u00e0 m\u1ed9t trong nh\u1eefng vi\u1ec7c ch\u00ednh m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0m n\u1ebfu mu\u1ed1n \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u1ef1 t\u00ecm \u0111\u1ebfn doanh nghi\u1ec7p.<\/p>\n

Blog l\u00e0 m\u1ed9t con \u0111\u01b0\u1eddng d\u00e0i, nh\u01b0ng ch\u1eafc ch\u1eafn v\u00e0 b\u1ec1n l\u00e2u. N\u00f3 \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 \u0111\u1ec3 b\u1ea1n x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

2.4-Qu\u1ea3ng c\u00e1o<\/h2>\n

C\u00f3 m\u1ed9t s\u1ef1 th\u1eadt l\u00e0 nhi\u1ec1u doanh nghi\u1ec7p v\u1eabn ch\u01b0a t\u1eebng s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n

C\u00f3 th\u1ec3 n\u00f3 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi m\u00f4 h\u00ecnh kinh doanh, c\u00f3 th\u1ec3 h\u1ecd ch\u01b0a s\u1eb5n s\u00e0ng, ho\u1eb7c l\u00e0 h\u1ecd c\u00f2n ch\u01b0a bi\u1ebft l\u00e0m th\u1ebf n\u00e0o.<\/p>\n

C\u00f3 v\u00f4 v\u00e0n l\u1ef1a ch\u1ecdn qu\u1ea3ng c\u00e1o ngo\u00e0i kia c\u00f3 th\u1ec3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p b\u1ea1n khi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n c\u00f3 l\u1ebd ch\u1eb3ng ng\u1edd t\u1edbi.<\/p>\n

Ch\u00fang ta c\u00f3 qu\u1ea3ng c\u00e1o Google ads, Facebook ads, Youtube ads, Tiktok ads, Zalo ads,…<\/p>\n

N\u00f3 li\u1ec7u c\u00f3 hi\u1ec7u qu\u1ea3 v\u1edbi doanh nghi\u1ec7p t\u00f4i kh\u00f4ng? \u0110\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi n\u00e0y, c\u00f3 l\u1ebd c\u1ea7n nh\u1eefng th\u1eed nghi\u1ec7m th\u1ef1c t\u1ebf h\u01a1n l\u00e0 n\u00f3i m\u00f2.<\/p>\n

2.5-Ph\u00e2n t\u00edch<\/h2>\n

“Ph\u00e2n t\u00edch” \u00e0, nghe th\u1eadt l\u1ea1 tai.<\/p>\n

“C\u00f3 th\u1eadt l\u00e0 ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap t\u00f4i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 kh\u00f4ng?” \u0110\u00f3 l\u00e0 c\u00e2u m\u00e0 ch\u00fang t\u00f4i th\u01b0\u1eddng \u0111\u01b0\u1ee3c h\u1ecfi.<\/p>\n

C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 \u0111\u00fang v\u1eady. Vi\u1ec7c ph\u00e2n t\u00edch mang \u0111\u1ebfn cho b\u1ea1n kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 nh\u1ea5t. N\u00f3 \u00e1p d\u1ee5ng cho c\u1ea3 m\u00f4i tr\u01b0\u1eddng internet l\u1eabn m\u00f4i tr\u01b0\u1eddng th\u1ef1c t\u1ebf.<\/p>\n

Ph\u00e2n t\u00edch c\u1ea7n ph\u1ea3i d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. \u0110\u00f3 l\u00e0 d\u1eef li\u1ec7u ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p, d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p l\u01b0u tr\u1eef, d\u1eef li\u1ec7u tr\u00ean trang web, d\u1eef li\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i,… B\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng t\u1ea5t c\u1ea3 \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e2n t\u00edch v\u00e0 hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh h\u01a1n.<\/p>\n

Xem th\u00eam: Data-driven marketing \u2013 marketing d\u1ef1a tr\u00ean d\u1eef li\u1ec7u<\/a><\/p>\n

Khi \u0111\u00f3 b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c r\u1eb1ng:<\/p>\n