{"id":9984,"date":"2020-01-31T12:38:07","date_gmt":"2020-01-31T05:38:07","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=9984"},"modified":"2020-06-10T09:05:49","modified_gmt":"2020-06-10T02:05:49","slug":"nghien-cuu-tim-hieu-khach-hang-danh-cho-doanh-nghiep-vua-va-nho","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-tim-hieu-khach-hang-danh-cho-doanh-nghiep-vua-va-nho\/","title":{"rendered":"Nghi\u00ean c\u1ee9u, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng v\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf d\u00e0nh cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>Ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng l\u00e0 ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng th\u1ec3 thi\u1ebfu, v\u00f4 c\u00f9ng quan tr\u1ecdng tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh c\u00f3 n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hay v\u00e0o c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0o kh\u00f4ng?<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u, th\u00f4ng tin t\u1eeb kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng s\u1ebd h\u1ed7 tr\u1ee3 ban l\u00e3nh \u0111\u1ea1o \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh v\u00e0 marketing nh\u01b0: l\u1ef1a ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i, \u0111\u1ed1i t\u00e1c kinh doanh, n\u1ed9i dung truy\u1ec1n th\u00f4ng, c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u1edbi t\u00ednh n\u0103ng ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u kh\u00e1ch h\u00e0ng, ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch tr\u00ean t\u1eebng k\u00eanh,..<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, c\u00e1c doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam \u0111a ph\u1ea7n l\u00e0 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, startup ch\u1ec9 c\u00f3 ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf n\u00ean chi ph\u00ed \u0111\u1ec3 trang tr\u1ea3i thu\u00ea c\u00e1c \u0111\u01a1n v\u1ecb kh\u00e1c ti\u1ebfn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u00ecm hi\u1ec3u, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 nhi\u1ec1u. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong khi \u0111\u00f3 ngu\u1ed3n nh\u00e2n s\u1ef1 c\u00f3 ki\u1ebfn th\u1ee9c, chuy\u00ean m\u00f4n ho\u1eb7c k\u1ef9 n\u0103ng v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ch\u01b0a c\u00f3 nhi\u1ec1u v\u00e0 th\u01b0\u1eddng t\u1eadp trung t\u1ea1i c\u00e1c c\u00f4ng ty chuy\u00ean cung c\u1ea5p v\u1ec1 d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. Nh\u01b0 v\u1eady, doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u1ee7a Vi\u1ec7t Nam ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi r\u1ea5t nhi\u1ec1u th\u00e1ch th\u1ee9c t\u1eeb ng\u00e2n s\u00e1ch \u0111\u1ebfn ngu\u1ed3n nh\u00e2n l\u1ef1c \u0111\u1ec3 chi cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing.<\/span><\/p>\n<h1>V\u1eady doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf mu\u1ed1n nghi\u00ean c\u1ee9u, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng ph\u1ea3i l\u00e0m sao?<\/h1>\n<p>DTM Consulting ch\u00fang t\u00f4i \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u1edbi mong mu\u1ed1n h\u1ed7 tr\u1ee3, \u0111\u1ed3ng h\u00e0nh c\u00f9ng c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, gi\u00fap c\u00f3 th\u00eam c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng v\u1edbi ng\u00e2n s\u00e1ch v\u00e0 ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf th\u00f4ng qua vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed <a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\"><strong>nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng<\/strong><\/a> theo t\u1eebng tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3, b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi \u0111\u1ed9i ng\u0169 t\u01b0 v\u1ea5n chuy\u00ean m\u00f4n (consultant) c\u1ee7a DTM v\u1edbi ngu\u1ed3n l\u1ef1c c\u00f3 s\u1eb5n c\u1ee7a doanh nghi\u1ec7p thay v\u00ec thu\u00ea ngo\u00e0i ho\u00e0n to\u00e0n.<\/p>\n<p>T\u1ea1i DTM chi ph\u00ed \u0111\u1ec3 doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh m\u1ed9t cu\u1ed9c <strong>nghi\u00ean c\u1ee9u, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng v\u00e0 k\u00e8m theo t\u01b0 v\u1ea5n marketing ch\u1ec9 t\u1eeb 20 tri\u1ec7u \u0111\u1ed3ng<\/strong>, nh\u1eb1m h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 th\u1ec3 c\u00f3 c\u01a1 h\u1ed9i t\u00ecm hi\u1ec3u v\u00e0 n\u1eafm b\u1eaft nhu c\u1ea7u, k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 l\u00e0m n\u1ec1n t\u1ea3ng thu h\u00fat kh\u00e1ch h\u00e0ng quan t\u00e2m v\u00e0 mua h\u00e0ng.<\/p>\n<h1><strong>Sau \u0111\u00e2y l\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a d\u1ecbch v\u1ee5 cung c\u1ea5p b\u1edfi DTM Consulting:<\/strong><\/h1>\n<ul>\n<li>C\u00e1c g\u00f3i d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, h\u1ed7 tr\u1ee3 t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a DTM Consulting \u0111\u01b0\u1ee3c <strong>c\u00e1 bi\u1ec7t h\u00f3a theo nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p, nh\u1ea5t l\u00e0 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs).<\/strong><\/li>\n<li><strong>Ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u v\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb<\/strong> ch\u00fang mang l\u1ea1i cho c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing cho doanh nghi\u1ec7p l\u00e0 nh\u1eefng ti\u00eau ch\u00ed \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a ch\u00fang t\u00f4i<\/li>\n<li><strong>Chi ph\u00ed d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u<\/strong><strong>, ch\u1ec9 t\u1eeb 20 tri\u1ec7u \u0111\u1ed3ng<\/strong>, th\u00f4ng qua vi\u1ec7c <strong>s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p t\u1ed1i \u0111a nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p v\u00e0 k\u1ef9 thu\u1eadt<\/strong> ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c th\u00f9 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o chi ph\u00ed t\u1ed1i thi\u1ec3u m\u00e0 v\u1eabn b\u1ea3o \u0111\u1ea3m \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c.<\/li>\n<li><strong>Nh\u1eefng k\u1ebft lu\u1eadn v\u00e0 khuy\u1ebfn ngh\u1ecb<\/strong> \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p s\u1ebd \u0111\u01b0\u1ee3c chuy\u00ean gia c\u1ee7a DTM Consulting \u0111\u01b0a ra d\u1ef1a v\u00e0o d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch, m\u1ee5c ti\u00eau v\u00e0 hi\u1ec7n tr\u1ea1ng marketing c\u1ee7a doanh nghi\u1ec7p, b\u1ed1i c\u1ea3nh c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng\u2026<\/li>\n<li><strong>\u0110\u1eb7c bi\u1ec7t, trong n\u0103m 2020, nh\u1eb1m h\u1ed7 tr\u1ee3 c\u00e1c SMEs v\u00e0 Startups, DTM Consulting \u00a0cung c\u1ea5p d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n MI\u1ec4N PH\u00cd v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c <\/strong>(chi\u1ebfn l\u01b0\u1ee3c marketing, chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u,&#8230;) v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng, chi\u1ebfn thu\u1eadt marketing c\u1ee7a doanh nghi\u1ec7p d\u1ef1a tr\u00ean c\u00e1c k\u1ebft qu\u1ea3 d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c nh\u1eb1m gi\u00fap doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1c d\u1eef li\u1ec7u sau nghi\u00ean c\u1ee9u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n<h1>Quy tr\u00ecnh ti\u1ebfn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u v\u00e0 t\u01b0 v\u1ea5n t\u1ea1i DTM Consulting<\/h1>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/dtm-quy-tr\u00ecnh-nghien-cuu-va-tu-van.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-10061 size-full\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/dtm-quy-tr\u00ecnh-nghien-cuu-va-tu-van.png\" alt=\"Ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u v\u00e0 t\u01b0 v\u1ea5n\" width=\"1579\" height=\"851\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/dtm-quy-tr\u00ecnh-nghien-cuu-va-tu-van.png 1579w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/dtm-quy-tr\u00ecnh-nghien-cuu-va-tu-van-300x162.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/dtm-quy-tr\u00ecnh-nghien-cuu-va-tu-van-1024x552.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/dtm-quy-tr\u00ecnh-nghien-cuu-va-tu-van-768x414.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/dtm-quy-tr\u00ecnh-nghien-cuu-va-tu-van-1536x828.png 1536w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/dtm-quy-tr\u00ecnh-nghien-cuu-va-tu-van-260x140.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/dtm-quy-tr\u00ecnh-nghien-cuu-va-tu-van-50x27.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/dtm-quy-tr\u00ecnh-nghien-cuu-va-tu-van-139x75.png 139w\" sizes=\"(max-width: 1579px) 100vw, 1579px\" \/><\/a><\/p>\n<p>Trong t\u1ea5t c\u1ea3 c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng, ch\u00fang t\u00f4i lu\u00f4n \u01b0u ti\u00ean <strong>k\u1ebft h\u1ee3p ngu\u1ed3n l\u1ef1c, l\u1ee3i th\u1ebf chuy\u00ean m\u00f4n (v\u1edbi c\u00e1c nh\u00e0 t\u01b0 v\u1ea5n chuy\u00ean m\u00f4n cao, nhi\u1ec1u n\u0103m kinh nghi\u1ec7m) c\u1ee7a DTM v\u00e0 ngu\u1ed3n l\u1ef1c c\u00f3<\/strong><\/p>\n<p><strong> s\u1eb5n c\u1ee7a doanh nghi\u1ec7p<\/strong>.S\u1ef1 k\u1ebft h\u1ee3p n\u00e0y gi\u00fap \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, \u0111\u1ed3ng th\u1eddi gi\u1ea3m t\u1ea3i chi ph\u00ed cho doanh nghi\u1ec7p tr\u00ean c\u01a1 s\u1edf t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c ngu\u1ed3n l\u1ef1c c\u00f3 s\u1eb5n nh\u01b0 d\u1ecbch v\u1ee5, nh\u00e2n s\u1ef1,&#8230; thay v\u00ec ph\u1ea3i thu\u00ea ngo\u00e0i ho\u00e0n to\u00e0n.<\/p>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c kh\u00e2u kh\u1ea3o s\u00e1t, DTM Consulting s\u1eb5n s\u00e0ng cung c\u1ea5p d\u1ecbch v\u1ee5 b\u00e1n ph\u1ea7n nh\u01b0 t\u01b0 v\u1ea5n th\u1ef1c hi\u1ec7n, thi\u1ebft k\u1ebf kh\u1ea3o s\u00e1t, \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean kh\u1ea3o s\u00e1t, gi\u00e1m s\u00e1t tri\u1ec3n khai, ph\u00e2n t\u00edch d\u1eef li\u1ec7u\u2026.<\/p>\n<h1><span style=\"font-weight: 400;\">V\u00ed d\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf cho SMEs t\u1ea1i DTM Consulting\u00a0<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">V\u1edbi tr\u01b0\u1eddng h\u1ee3p c\u1ea7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc u\u1ed1ng c\u00f3 ga tr\u00ean c\u1ea3 n\u01b0\u1edbc cho c\u00f4ng ty \u0111\u1ecbnh ra m\u1eaft s\u1ea3n ph\u1ea9m n\u01b0\u1edbc c\u00f3 ga c\u00f3 h\u01b0\u01a1ng v\u1ecb m\u1edbi cho nh\u00f3m tr\u1ebb.<\/span><\/p>\n<h2>Trao \u0111\u1ed5i th\u00f4ng tin<\/h2>\n<p><span style=\"font-weight: 400;\">Chuy\u00ean gia t\u1ea1i DTM c\u1ea7n ph\u1ea3i trao \u0111\u1ed5i v\u00e0 th\u1ea3o lu\u1eadn v\u1edbi doanh nghi\u1ec7p \u0111\u1ec3:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng \u1edf \u0111\u00e2y l\u00e0 g\u00ec?<\/span><\/li>\n<li>L\u00e0 test s\u1ea3n ph\u1ea9m m\u1edbi hay c\u00f3 c\u1ea7n nghi\u00ean c\u1ee9u l\u1ea1i nhu c\u1ea7u, h\u00e0nh vi, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng?<\/li>\n<li>K\u1ef3 v\u1ecdng d\u1eef li\u1ec7u, th\u00f4ng tin \u0111\u1ea7u ra sau nghi\u00ean c\u1ee9u nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<li>Ng\u00e2n s\u00e1ch c\u00f4ng ty s\u1eb5n s\u00e0ng chi tr\u1ea3 l\u00e0 bao nhi\u00eau?<\/li>\n<li>C\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ecbnh h\u01b0\u1edbng kinh doanh, marketing, \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 trong doanh nghi\u1ec7p hi\u1ec7n t\u1ea1i ra sao,&#8230;<\/li>\n<li>&#8230;&#8230;&#8230;..<\/li>\n<\/ul>\n<h2>\u0110\u1ec1 xu\u1ea5t ph\u01b0\u01a1ng \u00e1n<\/h2>\n<p><span style=\"font-weight: 400;\">Sau \u0111\u00f3, \u0111\u1ed9i ng\u0169 DTM s\u1ebd ph\u1ea3i \u0111\u00e1nh gi\u00e1 v\u00e0 nghi\u00ean c\u1ee9u l\u1ea1i m\u1ed9t l\u1ea7n n\u1eefa c\u00e1c v\u1ea5n \u0111\u1ec1 trong v\u00e0 ngo\u00e0i doanh nghi\u1ec7p, t\u1eeb \u0111\u00f3 m\u1edbi \u0111\u1ec1 xu\u1ea5t ra \u0111\u01b0\u1ee3c ph\u01b0\u01a1ng \u00e1n, k\u1ebf ho\u1ea1ch tri\u1ec3n khai nghi\u00ean c\u1ee9u, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng t\u1eeb ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt, quy m\u00f4 kh\u1ea3o s\u00e1t, th\u1eddi gian cho t\u1eebng giai \u0111o\u1ea1n, d\u1ef1 ki\u1ebfn c\u00e1c k\u1ebft qu\u1ea3 \u0111\u1ea7u ra,&#8230;<\/span><\/p>\n<h2>Gi\u1ea3m thi\u1ec3u chi ph\u00ed b\u1eb1ng c\u00e1ch \u0111\u1ec3 doanh nghi\u1ec7p c\u00f9ng tham gia tri\u1ec3n khai<\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1eb7c bi\u1ec7t, khi chia nh\u1ecf c\u00e1c giai \u0111o\u1ea1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng, DTM nh\u1eadn th\u1ea5y doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ef1 tri\u1ec3n khai d\u01b0\u1edbi h\u01b0\u1edbng d\u1eabn v\u00e0 gi\u00e1m s\u00e1t th\u00ec DTM s\u1ebd chuy\u1ec3n giao cho doanh nghi\u1ec7p thay v\u00ec ph\u1ea3i thu\u00ea ngo\u00e0i ho\u00e0n to\u00e0n. Vi\u1ec7c doanh nghi\u1ec7p tham gia v\u00e0o qu\u00e1 tr\u00ecnh tri\u1ec3n khai v\u1eeba gi\u1ea3m t\u1ea3i chi ph\u00ed m\u00e0 doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 t\u1ef1 gi\u00e1m s\u00e1t c\u00f4ng vi\u1ec7c.<\/span><\/p>\n<h2>Data Analysis<\/h2>\n<p><span style=\"font-weight: 400;\">C\u00e1c d\u1eef li\u1ec7u thu v\u1ec1 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ed9i ng\u0169 chuy\u00ean m\u00f4n t\u1ea1i DTM x\u1eed l\u00fd, s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch,\u0111\u00e1nh gi\u00e1,&#8230;t\u1eeb \u0111\u00f3 \u0111\u01b0a ra b\u00e1o c\u00e1o, \u0111\u1ec1 xu\u1ea5t, l\u1eddi khuy\u00ean d\u1ef1a theo nhu c\u1ea7u, v\u1ea5n \u0111\u1ec1 v\u00e0 t\u00ecnh tr\u1ea1ng doanh nghi\u1ec7p t\u1eeb d\u1eef li\u1ec7u thu v\u1ec1. V\u00e0 DTM c\u0169ng h\u1ed7 tr\u1ee3 t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed cho doanh nghi\u1ec7p v\u1ec1 m\u1eb7t chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c marketing, chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u,&#8230; sau nghi\u00ean c\u1ee9u.\u00a0<\/span><\/p>\n<p>&#8212;&#8211;<\/p>\n<p style=\"text-align: center;\"><strong>N\u1ebfu b\u1ea1n c\u00f3 nhu c\u1ea7u ho\u1eb7c c\u00f3 b\u0103n kho\u0103n v\u1ec1 ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng, xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i <\/strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\"><strong>T\u1ea0I \u0110\u00c2Y<\/strong><\/a><\/span><strong> \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed t\u1eeb chuy\u00ean gia<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng l\u00e0 ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng th\u1ec3 thi\u1ebfu, v\u00f4 c\u00f9ng quan tr\u1ecdng tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh c\u00f3 n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hay v\u00e0o c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0o kh\u00f4ng? D\u1eef li\u1ec7u, th\u00f4ng tin t\u1eeb kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng s\u1ebd h\u1ed7 tr\u1ee3 ban [&hellip;]<\/p>","protected":false},"author":4,"featured_media":10063,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128,640],"tags":[651],"class_list":["post-9984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","category-marketing-reports","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=9984"}],"version-history":[{"count":8,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9984\/revisions"}],"predecessor-version":[{"id":11488,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9984\/revisions\/11488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/10063"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=9984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=9984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=9984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}