{"id":9940,"date":"2020-01-18T13:08:33","date_gmt":"2020-01-18T06:08:33","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=9940"},"modified":"2023-12-12T14:36:18","modified_gmt":"2023-12-12T07:36:18","slug":"tai-sao-phai-hieu-khach-hang-neu-muon-ban-hang","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/tai-sao-phai-hieu-khach-hang-neu-muon-ban-hang\/","title":{"rendered":"Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u1ea3i t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng! V\u00ec sao? V\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"<ul>\n<li style=\"font-weight: 400;\"><em><strong>T\u00f4i c\u00f3 qu\u00e1n c\u00e0 ph\u00ea, nh\u00e0 h\u00e0ng nh\u01b0ng kh\u00f4ng c\u00f3 kh\u00e1ch, l\u00e0m sao \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng?<\/strong><\/em><\/li>\n<li style=\"font-weight: 400;\"><em><strong>S\u1ea3n ph\u1ea9m m\u1edbi, ch\u01b0a c\u00f3 th\u01b0\u01a1ng hi\u1ec7u th\u00ec l\u00e0m sao \u0111\u1ec3 kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn v\u00e0 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng?<\/strong><\/em><\/li>\n<li style=\"font-weight: 400;\"><em><strong>T\u00f4i s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh th\u1ef1c ph\u1ea9m h\u1eefu c\u01a1 l\u00e0 rau c\u1ee7 qu\u1ea3 s\u1ea1ch, gi\u00e1 th\u00e0nh kh\u00e1 cao n\u00ean mu\u1ed1n ti\u1ebfp c\u1eadn nh\u00f3m kh\u00e1ch h\u00e0ng cao c\u1ea5p, s\u1ed1ng \u1edf c\u00e1c chung c\u01b0, khu \u0111\u00f4 th\u1ecb nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/em><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ea5y b\u1ea3n th\u00e2n ho\u1eb7c nh\u1eefng doanh nghi\u1ec7p v\u00e0 business xung quanh m\u00ecnh g\u1eb7p ph\u1ea3i nh\u1eefng v\u1ea5n \u0111\u1ec1 t\u01b0\u01a1ng t\u1ef1 tr\u00ean?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft, c\u00e1c doanh nghi\u1ec7p v\u1edbi <strong>ngu\u1ed3n l\u1ef1c (\u0111\u1eb7c bi\u1ec7t v\u1ec1 ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh hay v\u1ed1n) c\u00f3 h\u1ea1n<\/strong>, mu\u1ed1n t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n th\u00ec tr\u01b0\u1edbc ti\u00ean ph\u1ea3i c<strong>\u00f3 th\u1ecb tr\u01b0\u1eddng, ph\u1ea3i c\u00f3 kh\u00e1ch h\u00e0ng<\/strong>, sau \u0111\u00f3 l\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 khuy\u1ebfn kh\u00edch nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i mua nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u01a1n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u1ebf nh\u01b0ng, \u0111\u00f3 l\u1ea1i l\u00e0 th\u00e1ch th\u1ee9c kh\u00f4ng d\u1ec5 v\u01b0\u1ee3t qua v\u1edbi c\u00e1c doanh nghi\u1ec7p trong th\u1eddi gian g\u1ea7n \u0111\u00e2y. \u0110i\u1ec1u b\u1ea5t ng\u1edd l\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Internet v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u0169ng nh\u01b0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p marketing online c\u00f3 th\u1ec3 l\u00e0m cho c\u00e1c doanh nghi\u1ec7p t\u0103ng kh\u1ea3 n\u0103ng t\u00ecm ki\u1ebfm v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn h\u1ecd. Song tr\u00ean th\u1ef1c t\u1ebf, nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y l\u1ea1i l\u00e0m doanh nghi\u1ec7p v\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing c\u1ea3m th\u1ea5y kh\u00f3 kh\u0103n h\u01a1n khi chinh ph\u1ee5c v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua d\u1ecbch v\u1ee5..\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t b\u00e1o c\u00e1o kh\u1ea3o s\u00e1t \u0111\u1ea7u n\u0103m 2019 c\u1ee7a Worldwide Business Research cho th\u1ea5y c\u00f3 \u0111\u1ebfn <strong>h\u01a1n 80% nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing trong m\u00f4i tr\u01b0\u1eddng s\u1ed1 hi\u1ec7n nay cho r\u1eb1ng h\u1ecd b\u1ecb \u00e1p l\u1ef1c b\u1edfi chinh ph\u1ee5c kh\u00e1ch h\u00e0ng v\u00e0 m\u1ee5c ti\u00eau l\u1ee3i nhu\u1eadn<\/strong> h\u01a1n l\u00e0 nh\u1eefng n\u0103m tr\u01b0\u1edbc \u0111\u00e2y. Nh\u1eefng kh\u00f3 kh\u0103n h\u00e0ng \u0111\u1ea7u m\u00e0\u00a0 h\u1ecd g\u1eb7p ph\u1ea3i khi chinh ph\u1ee5c kh\u00e1ch h\u00e0ng l\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, thuy\u1ebft ph\u1ee5c h\u1ecd mua v\u00e0 chi ph\u00ed chinh ph\u1ee5c kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng gia t\u0103ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f3 r\u1ea5t nhi\u1ec1u vi\u1ec7c m\u00e0 c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing ph\u1ea3i l\u00e0m \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u00fa \u00fd c\u0169ng nh\u01b0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 gi\u1ea3m chi ph\u00ed chinh ph\u1ee5c kh\u00e1ch h\u00e0ng. Nh\u01b0ng \u0111i\u1ec1u c\u01a1 b\u1ea3n v\u00e0 quan tr\u1ecdng nh\u1ea5t m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb b\u1ea5t k\u1ef3 chuy\u00ean gia hay c\u00f4ng ty t\u01b0 v\u1ea5n n\u00e0o \u0111\u1ec1u l\u00e0<a href=\"https:\/\/dtmconsulting.vn\/en\/thau-hieu-insights\/\"><strong> c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5, th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh<\/strong><\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em><strong>Thi\u1ebfu th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng th\u00ec m\u1ecdi n\u1ed7 l\u1ef1c v\u00e0 vi\u1ec7c l\u00e0m kh\u00e1c c\u1ee7a b\u1ea1n, c\u1ee7a c\u00e1c doanh nghi\u1ec7p c\u0169ng tr\u1edf n\u00ean thi\u1ebfu hi\u1ec7u qu\u1ea3 v\u00e0 v\u00f4 ngh\u0129a\u2026.<\/strong><\/em><\/span><\/p>\n<h2><b>B\u1ea1n \u0111\u00e3 th\u1ef1c s\u1ef1 hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh?<\/b><\/h2>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/cac-loai-customer-behaviour.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-7329 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/cac-loai-customer-behaviour.jpg\" alt=\"N\u1ed7i s\u1ee3 s\u00e1ng t\u1ea1o\" width=\"600\" height=\"400\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/cac-loai-customer-behaviour.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/cac-loai-customer-behaviour-300x200.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/cac-loai-customer-behaviour-219x146.jpg 219w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/cac-loai-customer-behaviour-50x33.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/cac-loai-customer-behaviour-113x75.jpg 113w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n \u0111\u00e3 bao gi\u1edd t\u1ef1 h\u1ecfi v\u00e0 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi sau tr\u01b0\u1edbc khi \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 nh\u1eefng vi\u1ec7c c\u1ea7n v\u00e0 s\u1ebd l\u00e0m \u0111\u1ec3 chinh ph\u1ee5c kh\u00e1ch h\u00e0ng?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 nh\u1eadn di\u1ec7n kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n?<br \/>\nTh\u00f3i quen, s\u1edf th\u00edch, nh\u1eefng lo l\u1eafng quan ng\u1ea1i c\u1ee7a h\u1ecd l\u00e0 g\u00ec?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">H\u1ecd bi\u1ebft g\u00ec v\u00e0 nh\u1eadn di\u1ec7n th\u1ebf n\u00e0o v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n?<br \/>\nH\u1ecd c\u00f3 nh\u1eefng <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/pain-points-la-gi\/\">pain points (nh\u1eefng \u0111i\u1ec3m \u0111au)<\/a><\/strong> g\u00ec li\u00ean quan \u0111\u1ebfn vi\u1ec7c mua s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">H\u00e0nh tr\u00ecnh mua s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd ra sao?<br \/>\nH\u1ecd th\u00edch nh\u1eadn th\u00f4ng tin v\u1ec1 b\u1ea1n \u1edf \u0111\u00e2u, tr\u00ean k\u00eanh n\u00e0o?<br \/>\nH\u1ecd th\u01b0\u1eddng xem x\u00e9t nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o khi mua lo\u1ea1i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 b\u1ea1n b\u00e1n? Khi n\u00e0o v\u00e0 \u1edf \u0111\u00e2u h\u1ecd mu\u1ed1n v\u00e0 s\u1ebd mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u1ea1i sao h\u1ecd mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 c\u1ee7a \u0111\u1ed1i th\u1ee7 hay ng\u01b0\u1ee3c l\u1ea1i? H\u1ecd so s\u00e1nh b\u1ea1n v\u1edbi \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng ra sao?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">S\u1ed1 ti\u1ec1n kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng chi tr\u1ea3 cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 bao nhi\u00eau?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nh\u1eefng g\u00ec h\u1ecd mong \u0111\u1ee3i \u1edf s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u? \u0110i\u1ec1u g\u00ec l\u00e0m cho kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">&#8230;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u h\u1ecfi tr\u00ean, ho\u1eb7c tr\u1ea3 l\u1eddi m\u1ed9t c\u00e1ch n\u1eeda v\u1eddi ho\u1eb7c h\u1eddi h\u1ee3t ch\u00fang c\u0169ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ch\u01b0a hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 kh\u00f3 th\u00e0nh c\u00f4ng trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 chinh ph\u1ee5c h\u1ecd. Tuy nhi\u00ean, tr\u00ean th\u1ef1c t\u1ebf, ph\u1ea7n l\u1edbn c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t l\u1ea1i \u0111ang g\u1eb7p ph\u1ea3i v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/span><\/p>\n<h2>V\u1ea5n \u0111\u1ec1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p khi hi\u1ec3u kh\u00e1ch h\u00e0ng<\/h2>\n<h3>Hi\u1ec3u qua loa v\u00e0 cho r\u1eb1ng \u0111\u00e3 hi\u1ec3u k\u1ef9<\/h3>\n<p><span style=\"font-weight: 400;\">B\u1ea1n d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y nhi\u1ec1u doanh nghi\u1ec7p th\u01b0\u1eddng m\u00f4 t\u1ea3 kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u01b0\u201ckh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i l\u00e0 n\u1eef t\u1ea7m 30-40 tu\u1ed5i s\u1ed1ng \u1edf H\u00e0 N\u1ed9i\u201d hay \u201ckh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i l\u00e0 n\u1eef nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng\u201d. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi ch\u00fang t\u00f4i, \u0111\u00f3 l\u00e0 nh\u1eefng th\u00f4ng tin r\u1ea5t chung chung v\u1ec1 kh\u00e1ch h\u00e0ng. Ch\u00fang kh\u00f4ng gi\u00fap \u00edch cho b\u1ea1n nhi\u1ec1u vi\u1ec7c \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing hi\u1ec7u qu\u1ea3. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng, b\u1ea1n \u0111ang kinh doanh d\u1ecbch v\u1ee5 th\u1ea9m m\u1ef9 t\u1ea1i H\u00e0 N\u1ed9i. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng nh\u01b0 tr\u00ean l\u00e0 ch\u01b0a \u0111\u1ee7 chi ti\u1ebft v\u00e0 s\u00e2u s\u1eafc \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh s\u1ebd cung c\u1ea5p d\u1ecbch v\u1ee5 g\u00ec v\u1edbi nh\u1eefng y\u1ebfu t\u1ed1 v\u00e0 ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0 th\u1ebf n\u00e0o cho kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 truy\u1ec1n th\u00f4ng nh\u01b0 th\u1ebf n\u00e0o, d\u00f9ng k\u00eanh g\u00ec \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 thuy\u1ebft ph\u1ee5c h\u1ecd s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/span><\/p>\n<h3>Th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng r\u1eddi r\u1ea1c, th\u00f4 s\u01a1<\/h3>\n<p><span style=\"font-weight: 400;\">C\u00e1c doanh nghi\u1ec7p Vi\u1ec7t, nh\u1ea5t l\u00e0 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf do h\u1ea1n ch\u1ebf v\u1ec1 ngu\u1ed3n l\u1ef1c d\u1eabn \u0111\u1ebfn h\u1ea1n ch\u1ebf v\u1ec1 vi\u1ec7c thu th\u1eadp hay khai th\u00e1c c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1eabn v\u1edbi v\u00ed d\u1ee5 tr\u00ean, d\u00f9 c\u00f9ng l\u00e0 kh\u00e1ch h\u00e0ng gi\u1edbi n\u1eef t\u1ea7m 30-40 tu\u1ed5i, hay n\u1eef nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng, nh\u01b0ng kh\u00f4ng ph\u1ea3i ai c\u0169ng c\u00f3 nhu c\u1ea7u th\u1ea9m m\u1ef9. M\u1eb7t kh\u00e1c, k\u1ec3 c\u1ea3 c\u00f3 nhu c\u1ea7u v\u1ec1 d\u1ecbch v\u1ee5 th\u1ea9m m\u1ef9 th\u00ec mong mu\u1ed1n v\u1ec1 c\u00e1c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 v\u00e0 c\u00e1c y\u1ebfu t\u1ed1, \u0111i\u1ec1u ki\u1ec7n k\u00e8m theo c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng c\u0169ng kh\u00e1c nhau. Th\u00eam v\u00e0o \u0111\u00f3, c\u00e1c k\u00eanh, ngu\u1ed3n th\u00f4ng tin h\u1ecd d\u00f9ng \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 ti\u1ebfp nh\u1eadn c\u00e1c th\u00f4ng tin v\u1ec1 d\u1ecbch v\u1ee5 th\u1ea9m m\u1ef9 r\u1ea5t kh\u00e1c nhau. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ch\u00ednh v\u00ec v\u1eady, vi\u1ec7c m\u00f4 t\u1ea3 kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 th\u1ec3 chung chung \u1edf m\u1ed9t v\u00e0i th\u00f4ng tin li\u00ean quan \u0111\u1ebfn \u0111\u1eb7c tr\u01b0ng nh\u00e2n kh\u1ea9u h\u1ecdc hay \u0111\u1ecba l\u00fd nh\u01b0 c\u00e1ch m\u00e0 nh\u1eefng ng\u01b0\u1eddi marketing\u00a0 \u1edf Vi\u1ec7t Nam hi\u1ec7n \u0111ang l\u00e0m. <\/span><span style=\"font-weight: 400;\">Ng\u01b0\u1ee3c l\u1ea1i, th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng r\u1ea5t c\u1ea7n chi ti\u1ebft, th\u1eadm ch\u00ed c\u00e0ng chi ti\u1ebft v\u00e0 c\u00e0ng li\u00ean quan \u0111\u1ebfn nhi\u1ec1u \u0111\u1eb7c tr\u01b0ng nh\u01b0 m\u1ed1i quan t\u00e2m, s\u1edf th\u00edch, th\u00f3i quen s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng\u2026 c\u00e0ng t\u1ed1t.<\/span><\/p>\n<h3>C\u1ea7n t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng k\u1ef9 \u0111\u1ebfn m\u1ee9c n\u00e0o<\/h3>\n<p><span style=\"font-weight: 400;\">Nh\u00ecn chung, \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 chinh ph\u1ee5c kh\u00e1ch h\u00e0ng, ch\u00fang t\u00f4i khuy\u00ean h\u00e3y thu th\u1eadp th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c h\u1ed3 s\u01a1 (customer persona) v\u1ec1 h\u1ecd, th\u00f4ng qua \u0111\u00f3 hi\u1ec3u h\u1ecd v\u00e0 hi\u1ec3u l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi h\u1ecd. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng ch\u1ee9a \u0111\u1ef1ng c\u1ea3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m t\u00e2m l\u00fd v\u00e0 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing s\u00e2u s\u1eafc ch\u1ea1m v\u00e0o tr\u00e1i tim c\u1ee7a kh\u00e1ch h\u00e0ng nh\u1eb1m thuy\u1ebft ph\u1ee5c v\u00e0 chinh ph\u1ee5c h\u1ecd.<\/span><\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 v\u1ec1 <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/4-cach-pho-bien-nhat-de-xay-dung-personas\/\">Customer persona<\/a><\/strong> \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1ef1 d\u1ee5ng cho c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona.jpg\"><img decoding=\"async\" class=\"size-full wp-image-9943 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona.jpg\" alt=\"\" width=\"1490\" height=\"1023\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona.jpg 1490w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-300x206.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-1024x703.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-768x527.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-213x146.jpg 213w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-50x34.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/customer-persona-109x75.jpg 109w\" data-sizes=\"(max-width: 1490px) 100vw, 1490px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1490px; --smush-placeholder-aspect-ratio: 1490\/1023;\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u01b0 v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y vi\u1ec7c th\u1ea5u hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng. Th\u1ebf nh\u01b0ng \u0111\u00e2y d\u01b0\u1eddng nh\u01b0 l\u1ea1i l\u00e0 vi\u1ec7c m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p v\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing c\u1ea3m th\u1ea5y kh\u00f3 kh\u0103n. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng kh\u00f3 kh\u0103n v\u00e0 l\u00fd do h\u00e0ng \u0111\u1ea7u m\u00e0 ch\u00fang t\u00f4i hay \u0111\u01b0\u1ee3c h\u1ecd chia s\u1ebb li\u00ean quan \u0111\u1ebfn <strong>ng\u00e2n s\u00e1ch \u00edt v\u00e0 kh\u00f4ng \u0111\u1ee7 nh\u00e2n l\u1ef1c (v\u1ec1 c\u1ea3 s\u1ed1 l\u01b0\u1ee3ng v\u00e0\/ho\u1eb7c chuy\u00ean m\u00f4n) \u0111\u1ec3 <a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-tim-hieu-khach-hang-danh-cho-doanh-nghiep-vua-va-nho\/\">ti\u1ebfn h\u00e0nh t\u00ecm hi\u1ec3u, nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng<\/a><\/strong>. \u0110\u1ed3ng th\u1eddi, nhi\u1ec1u trong s\u1ed1 h\u1ecd c\u00f2n m\u01a1 h\u1ed3 v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng, kh\u00f4ng bi\u1ebft x\u00e1c \u0111\u1ecbnh qui m\u00f4 m\u1eabu nghi\u00ean c\u1ee9u, lo l\u1eafng g\u00e2y l\u00e3ng ph\u00ed v\u00e0 e ng\u1ea1i v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u, th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng k\u1ebft qu\u1ea3 v\u00e0o c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing&#8230; T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y l\u00e0m cho h\u1ecd kh\u00f4ng t\u1ef1 tin v\u00e0 kh\u00f3 t\u1ef1 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u v\u1ec1 kh\u00e1ch h\u00e0ng. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu thu\u00ea ngo\u00e0i. th\u00ec chi ph\u00ed chi cho c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u1edbn l\u1ea1i t\u01b0\u01a1ng \u0111\u1ed1i cao, v\u01b0\u1ee3t qua kh\u1ea3 n\u0103ng ng\u00e2n s\u00e1ch c\u1ee7a c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t, ch\u1ee7 y\u1ebfu l\u00e0 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf ho\u1eb7c c\u00e1c startups.<\/span><\/p>\n<h2><b>C\u00e1ch th\u1ee9c t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 th\u1ea5u hi\u1ec3u<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Tr\u00ean th\u1ef1c t\u1ebf m\u00e0 ch\u00fang t\u00f4i quan s\u00e1t, tr\u1edf ng\u1ea1i v\u1ec1 <strong>ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh (ng\u00e2n s\u00e1ch)<\/strong> lu\u00f4n l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u1eefng ng\u01b0\u1eddi marketing hay ph\u00e0n n\u00e0n v\u1edbi ch\u00fang t\u00f4i, v\u00e0 d\u00f9ng \u0111\u1ec3 gi\u1ea3i th\u00edch v\u00ec sao doanh nghi\u1ec7p h\u1ecd ch\u01b0a quan t\u00e2m \u0111\u00fang m\u1ee9c v\u00e0 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u insight kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Tuy nhi\u00ean, n\u1ebfu doanh nghi\u1ec7p b\u1ea1n c\u00f3 ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf, b\u1ea1n c\u0169ng kh\u00f4ng c\u1ea7n v\u00e0 kh\u00f4ng n\u00ean lo l\u1eafng. B\u1edfi v\u00ec \u0111a s\u1ed1 c\u00e1c tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p c\u00f3 qui m\u00f4 v\u1eeba v\u00e0 nh\u1ecf m\u00e0 t\u00f4i bi\u1ebft \u0111\u1ec1u kh\u00f4ng c\u1ea7n nh\u1eefng \u0111\u1ee3t nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng qu\u00e1 l\u1edbn v\u00ec do l\u00e0 qui m\u00f4 doanh nghi\u1ec7p nh\u1ecf v\u00e0 c\u00e1c t\u1eadp kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u0169ng h\u1ea1n ch\u1ebf v\u1ec1 dung l\u01b0\u1ee3ng. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi nh\u1eefng v\u1ea5n \u0111\u1ec1 kh\u00f4ng qu\u00e1 l\u1edbn v\u00e0 qui m\u00f4 nh\u1ecf, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u v\u1edbi nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt \u0111\u01a1n gi\u1ea3n v\u00e0 kh\u00f4ng t\u1ed1n qu\u00e1 nhi\u1ec1u ti\u1ec1n. N\u1ebfu c\u1ea7n thi\u1ebft, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n b\u00ean ngo\u00e0i nh\u01b0 nh\u00e0 t\u01b0 v\u1ea5n (Consultant) v\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t ph\u1ea7n nghi\u00ean c\u1ee9u n\u1ebfu kh\u00f4ng \u0111\u1ee7 ng\u00e2n s\u00e1ch thu\u00ea ngo\u00e0i ho\u00e0n to\u00e0n. <strong>DTM Consulting \u0111ang cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u00f9ng c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba t\u1ea1i Vi\u1ec7t Nam trong nh\u1eefng cu\u1ed9c nghi\u00ean c\u1ee9u, t\u00ecm hi\u1ec3u d\u1ea1ng n\u00e0y. (Xem th\u00eam <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-la-gi-market-research\/\">T\u1ea0I \u0110\u00c2Y<\/a><\/span>)<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau \u0111\u00e2y, ch\u00fang t\u00f4i s\u1ebd gi\u1edbi thi\u1ec7u v\u1edbi b\u1ea1n 3 ch\u00f9m ph\u01b0\u01a1ng ph\u00e1p ch\u00ednh v\u1edbi m\u1ed9t v\u00e0i k\u1ef9 thu\u1eadt c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n \u0111\u1ec3 t\u1ef1 tin h\u01a1n v\u1edbi nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> \u0110\u00f3 l\u00e0 <\/span><b><i>nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/i><\/b><span style=\"font-weight: 400;\">; <\/span><b><i>nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng<\/i><\/b><span style=\"font-weight: 400;\"> and <\/span><b><i>nghi\u00ean c\u1ee9u insight kh\u00e1ch h\u00e0ng trong m\u00f4i tr\u01b0\u1eddng Internet.<\/i><\/b><\/p>\n<p>&gt;&gt; Xem th\u00eam <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-dtm\/\">D\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 SMEs v\u00e0 startup c\u1ee7a DTM Consulting\u00a0<\/a><\/strong><\/p>\n<h3><b>Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9 nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng h\u00e0nh \u0111\u1ed9ng ho\u1eb7c nh\u1eefng v\u1ea5n \u0111\u1ec1 b\u1ec1 ngo\u00e0i gi\u1ed1ng ho\u1eb7c t\u01b0\u01a1ng t\u1ef1 nhau nh\u01b0ng nguy\u00ean nh\u00e2n g\u1ed1c r\u1ec5 c\u1ee7a nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y c\u00f3 th\u1ec3 r\u1ea5t \u0111a d\u1ea1ng v\u00ec v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau, ri\u00eang c\u00f3 \u0111\u1eb7c tr\u01b0ng c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng li\u00ean quan \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 v\u0103n h\u00f3a, x\u00e3 h\u1ed9i, c\u00e1 nh\u00e2n v\u00e0 t\u00e2m l\u00fd. Trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n mu\u1ed1n kh\u00e1m ph\u00e1 s\u00e2u s\u1eafc insight c\u1ee5 th\u1ec3 l\u00e0 k\u1ef3 v\u1ecdng, paint point c\u1ee7a h\u1ecd, b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh \u2013 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng s\u1eed d\u1ee5ng \u0111\u1ec3 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/Focus-Group-professional-chairs-1.jpg\"><img decoding=\"async\" class=\"size-full wp-image-9971 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/Focus-Group-professional-chairs-1.jpg\" alt=\"\" width=\"800\" height=\"533\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/Focus-Group-professional-chairs-1.jpg 800w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/Focus-Group-professional-chairs-1-300x200.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/Focus-Group-professional-chairs-1-768x512.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/Focus-Group-professional-chairs-1-219x146.jpg 219w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/Focus-Group-professional-chairs-1-50x33.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/Focus-Group-professional-chairs-1-113x75.jpg 113w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/533;\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh (nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh). Tuy nhi\u00ean, \u0111i\u1ec3m chung c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ph\u00e1p n\u00e0y l\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing thu th\u1eadp d\u1eef li\u1ec7u d\u01b0\u1edbi d\u1ea1ng c\u00e1c \u0111o\u1ea1n v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nh\u1eefng c\u00e2u h\u1ecfi m\u1edf, quan s\u00e1t&#8230; Trong nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh, d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb m\u1ed9t m\u1eabu nh\u1ecf c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng (kh\u00e1ch h\u00e0ng) b\u1eb1ng c\u00e1ch \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi m\u1edf ho\u1eb7c ph\u1ecfng v\u1ea5n h\u1ecd nh\u1eb1m kh\u00e1m ph\u00e1 c\u00e1c v\u1ea5n \u0111\u1ec1 h\u1ecd g\u1eb7p ph\u1ea3i v\u00e0 mong \u0111\u1ee3i c\u1ee7a h\u1ecd. Ch\u00ednh v\u00ec v\u1eady, k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh v\u1ec1 insight kh\u00e1ch h\u00e0ng th\u01b0\u1eddng kh\u00f4ng th\u1ec3 \u0111o\u00e1n tr\u01b0\u1edbc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hai k\u1ef9 thu\u1eadt nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh truy\u1ec1n th\u1ed1ng ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0 ph\u1ecfng v\u1ea5n <strong>chuy\u00ean s\u00e2u c\u00e1 nh\u00e2n (In-depth interviews- IDIs) v\u00e0 ph\u1ecfng v\u1ea5n hay th\u1ea3o lu\u1eadn nh\u00f3m chuy\u00ean s\u00e2u (Focus group interviews \u2013FGIs).\u00a0<\/strong><\/span><\/p>\n<h4><span style=\"font-weight: 400;\"><strong>Ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u<\/strong> <strong>c\u00e1 nh\u00e2n (IDIs)<\/strong><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u c\u00e1 nh\u00e2n l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt tr\u1ef1c ti\u1ebfp v\u00e0 kh\u00f4ng c\u1ea7u k\u1ef3 \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin. Tham gia v\u00e0o ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u c\u00e1 nh\u00e2n th\u01b0\u1eddng ch\u1ec9 c\u00f3 2 ng\u01b0\u1eddi l\u00e0 ng\u01b0\u1eddi ph\u1ecfng v\u1ea5n v\u00e0 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c ph\u1ecfng v\u1ea5n. Th\u1eddi gian ph\u1ecfng v\u1ea5n c\u00f3 th\u1ec3 t\u1eeb 30 \u0111\u1ebfn 60 ph\u00fat. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u c\u00e1 nh\u00e2n, ng\u01b0\u1eddi ph\u1ecfng v\u1ea5n (th\u01b0\u1eddng l\u00e0 c\u00e1c <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/chuyen-gia\/\">Our Consultants<\/a><\/strong>, ng\u01b0\u1eddi \u0111\u00e3 qua \u0111\u00e0o t\u1ea1o v\u00e0 r\u1ea5t c\u00f3 kinh nghi\u1ec7m) s\u1ebd \u0111\u1eb7t m\u1ed9t v\u00e0i c\u00e2u h\u1ecfi th\u0103m d\u00f2 b\u00e1n c\u1ea5u tr\u00fac m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp, m\u1eb7t \u0111\u1ed1i m\u1eb7t v\u1edbi ng\u01b0\u1eddi \u0111\u01b0\u1ee3c ph\u1ecfng v\u1ea5n. Trong ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u c\u00e1 nh\u00e2n, ng\u01b0\u1eddi ph\u1ecfng v\u1ea5n s\u1ebd \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi mang t\u00ednh th\u0103m d\u00f2 li\u00ean quan \u0111\u1ebfn nh\u1eefng ch\u1ee7 \u0111i\u1ec3m m\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u quan t\u00e2m v\u00e0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi \u0111\u01b0\u1ee3c ph\u1ecfng v\u1ea5n <strong>b\u1ed9c l\u1ed9 v\u00e0 tr\u00ecnh b\u00e0y nh\u1eefng quan \u0111i\u1ec3m, th\u00f4ng tin<\/strong> li\u00ean quan \u0111\u1ebfn c\u00e1c ch\u1ee7 \u0111i\u1ec3m \u1ea5y.<\/span><\/p>\n<h4>Th\u1ea3o lu\u1eadn nh\u00f3m (FGIs)<\/h4>\n<p><span style=\"font-weight: 400;\">Kh\u00e1c v\u1edbi ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u, <strong>ph\u1ecfng v\u1ea5n\/th\u1ea3o lu\u1eadn nh\u00f3m<\/strong> l\u00e0 ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh theo \u0111\u00f3 d\u1eef li\u1ec7u s\u1ebd thu th\u1eadp \u0111\u01b0\u1ee3c th\u00f4ng qua vi\u1ec7c nh\u00e0 nghi\u00ean c\u1ee9u ti\u1ebfn h\u00e0nh c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng. M\u1ee5c \u0111\u00edch c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p n\u00e0y l\u00e0 nh\u1eb1m <strong>\u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng<\/strong> b\u1eb1ng c\u00e1ch l\u1eafng nghe nh\u1eefng trao \u0111\u1ed5i v\u00e0 th\u1ea3o lu\u1eadn t\u1ef1 do c\u1ee7a h\u1ecd. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t cu\u1ed9c th\u1ea3o lu\u1eadn nh\u00f3m \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh b\u1edfi m\u1ed9t ng\u01b0\u1eddi \u0111i\u1ec1u khi\u1ec3n (moderator) \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1eadp hu\u1ea5n theo h\u01b0\u1edbng kh\u00f4ng ch\u00ednh th\u1ee9c nh\u01b0ng r\u1ea5t linh ho\u1ea1t v\u1edbi m\u1ed9t nh\u00f3m ng\u01b0\u1eddi \u0111\u01b0\u1ee3c ph\u1ecfng v\u1ea5n. Trong ph\u1ecfng v\u1ea5n nh\u00f3m, ng\u01b0\u1eddi \u0111i\u1ec1u khi\u1ec3n c\u00f3 vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a k\u1ef9 thu\u1eadt ph\u1ecfng v\u1ea5n nh\u00f3m t\u1eadp trung v\u00ec \u0111\u00f2i h\u1ecfi t\u1ed1i thi\u1ec3u \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi \u0111i\u1ec1u khi\u1ec3n l\u00e0 ph\u1ea3i c\u00f3 k\u1ef9 n\u0103ng d\u1eabn d\u1eaft ch\u01b0\u01a1ng tr\u00ecnh, \u0111\u01b0a ra c\u00e1c v\u1ea5n \u0111\u1ec1 n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn s\u00e2u. Ngo\u00e0i ra, ng\u01b0\u1eddi \u0111i\u1ec1u khi\u1ec3n c\u00f2n \u0111\u00f3ng vai tr\u00f2 trung t\u00e2m trong ph\u00e2n t\u00edch v\u00e0 t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u. M\u1ed9t s\u1ed1 kh\u1ea3 n\u0103ng c\u1ea7n c\u00f3 c\u1ee7a m\u1ed9t ng\u01b0\u1eddi \u0111i\u1ec1u khi\u1ec3n l\u00e0 s\u1ef1 ch\u00e2n th\u00e0nh, th\u00e2n thi\u1ec7n, tho\u1ea3i m\u00e1i, hi\u1ec3u bi\u1ebft, linh ho\u1ea1t v\u00e0 nh\u1ea1y c\u1ea3m \u0111\u1ed1i v\u1edbi v\u1ea5n \u0111\u1ec1 th\u1ea3o lu\u1eadn.<\/span><\/p>\n<h3>Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng<\/h3>\n<p><b>Quantitative Researching <\/b><span style=\"font-weight: 400;\">trong marketing l\u00e0 vi\u1ec7c thu th\u1eadp, ph\u00e2n t\u00edch th\u00f4ng tin tr\u00ean c\u01a1 s\u1edf c\u00e1c s\u1ed1 li\u1ec7u thu \u0111\u01b0\u1ee3c t\u1eeb th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 th\u00f4ng qua th\u1ed1ng k\u00ea nh\u01b0 kh\u1ea3o s\u00e1t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh li\u00ean quan \u0111\u1ebfn nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing nh\u1eb1m thu \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin, hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng tr\u00ean m\u1ed9t s\u1ed1 nh\u1ecf kh\u00e1ch h\u00e0ng qua \u0111\u00f3 kh\u00e1m ph\u00e1 insight c\u1ee7a h\u1ecd, th\u00ec nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng h\u01b0\u1edbng t\u1edbi thu th\u1eadp d\u1eef li\u1ec7u tr\u00ean qui m\u00f4 l\u1edbn.<\/span><\/p>\n<p>H\u00ecnh \u1ea3nh \u0111\u1ed9i ng\u0169 DTM ph\u1ecfng v\u1ea5n kh\u1ea3o s\u00e1t c\u00e1 nh\u00e2n<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/t\u1ea1i-Aeon-mall-1.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-9970 size-full lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/t\u1ea1i-Aeon-mall-1.jpg\" alt=\"\" width=\"800\" height=\"727\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/t\u1ea1i-Aeon-mall-1.jpg 800w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/t\u1ea1i-Aeon-mall-1-300x273.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/t\u1ea1i-Aeon-mall-1-768x698.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/t\u1ea1i-Aeon-mall-1-161x146.jpg 161w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/t\u1ea1i-Aeon-mall-1-50x45.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/t\u1ea1i-Aeon-mall-1-83x75.jpg 83w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/727;\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c s\u1ebd \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng h\u00f3a (d\u01b0\u1edbi d\u1ea1ng c\u00e1c con s\u1ed1 th\u1ed1ng k\u00ea ch\u1eb3ng h\u1ea1n) v\u00e0 t\u1eeb \u0111\u00f3, nh\u1eefng ng\u01b0\u1eddi nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 r\u00fat ra nh\u1eefng v\u1ea5n \u0111\u1ec1 chung, \u0111\u1ea1i di\u1ec7n cho c\u00e1c t\u1eadp\/kh\u00fac kh\u00e1ch h\u00e0ng. Nh\u00ecn chung, ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u th\u01b0\u1eddng s\u1eed d\u1ee5ng \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng l\u00e0 \u0111i\u1ec1u tra hay kh\u1ea3o s\u00e1t (survey). Theo \u0111\u00f3, m\u1ed9t h\u1ec7 th\u1ed1ng nh\u1eefng c\u00e2u h\u1ecfi c\u1ea5u tr\u00fac, c\u00f2n g\u1ecdi l\u00e0 c\u00e2u h\u1ecfi \u0111\u00f3ng v\u1edbi nh\u1eefng ph\u01b0\u01a1ng \u00e1n tr\u1ea3 l\u1eddi c\u00f3 s\u1eb5n th\u00f4ng qua m\u1ed9t b\u1ea3ng c\u00e2u h\u1ecfi (questionnaire) s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ea1t ra v\u1ed1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecfi v\u1ec1 c\u1ea3m t\u01b0\u1edfng, suy ngh\u0129 v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a h\u1ecd (respondents) nh\u1eb1m thu th\u1eadp d\u1eef li\u1ec7u tr\u00ean m\u1ed9t m\u1eabu l\u1edbn. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f3 nhi\u1ec1u c\u00e1ch m\u00e0 ng\u01b0\u1eddi l\u00e0m marketing c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng th\u00f4ng qua kh\u1ea3o s\u00e1t, \u0111\u00f3 l\u00e0 g\u1eb7p tr\u1ef1c ti\u1ebfp kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecfi\/ph\u1ecfng v\u1ea5n h\u1ecd th\u00f4ng qua b\u1ea3ng h\u1ecfi \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf, g\u1eedi b\u1ea3ng h\u1ecfi \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng hay c\u00f3 th\u1ec3 kh\u1ea3o s\u00e1t qua \u0111i\u1ec7n tho\u1ea1i. Ng\u00e0y nay, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 truy\u1ec1n th\u00f4ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 Internet, c\u00e1c b\u1ea3ng c\u00e2u h\u1ecfi c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1ed1 h\u00f3a v\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u1ea7n m\u1ec1m v\u00e0 g\u1eedi \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng tr\u1ea3 l\u1eddi m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 thu\u1eadn l\u1ee3i h\u01a1n.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u00a0Ph\u01b0\u01a1ng ph\u00e1p n<\/span><span style=\"font-weight: 400;\">ghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng tr\u00ean m\u00f4i tr\u01b0\u1eddng internet<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ng\u00e0y nay, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Internet v\u00e0 s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi, th\u00f3i quen t\u00ecm ki\u1ebfm th\u00f4ng tin v\u00e0 ti\u00eau d\u00f9ng, c\u00e1c doanh nghi\u1ec7p d\u1ecbch v\u1ee5 ng\u00e0y nay kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, cung c\u1ea5p th\u00f4ng tin v\u1ec1 d\u1ecbch v\u1ee5 v\u00e0 doanh nghi\u1ec7p, ch\u00e0o b\u00e1n d\u1ecbch v\u1ee5 cho h\u1ecd tr\u00ean Internet th\u00f4ng qua \u0111a d\u1ea1ng k\u00eanh nh\u01b0 website; c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (social media) nh\u01b0 Facebook, Zalo, m\u00e0 c\u00f2n c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng h\u01a1n. Vi\u1ec7c d\u1ec5 d\u00e0ng h\u01a1n kh\u00f4ng ch\u1ec9 \u1edf ch\u1ed7 h\u1ecd c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 th\u1ef1c hi\u1ec7n thu th\u1eadp d\u1eef li\u1ec7u, l\u00e0m ph\u1ecfng v\u1ea5n, kh\u1ea3o s\u00e1t, v\u00e0 th\u1ef1c nghi\u1ec7m.<\/span><\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/social-media.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-5358 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/social-media.jpg\" alt=\"social-media mkt\" width=\"800\" height=\"420\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/social-media.jpg 1200w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/social-media-300x158.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/social-media-768x403.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/social-media-1024x538.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/social-media-600x315.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/social-media-260x137.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/social-media-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/03\/social-media-143x75.jpg 143w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/420;\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">M\u00e0 c\u00f2n b\u1edfi v\u00ec, khi tham gia v\u00e0o m\u00f4i tr\u01b0\u1eddng Internet ng\u00e0y nay, kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p trong vai tr\u00f2 ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ec1u \u0111\u1ec3 l\u1ea1i c\u00e1c d\u1ea5u v\u1ebft (digital foot print) v\u1ec1 ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u00fd ki\u1ebfn c\u1ee7a m\u00ecnh tr\u00ean \u0111\u00f3. Nh\u1eefng d\u1ea5u v\u1ebft \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 t\u1eeb kh\u00f3a h\u1ecd t\u00ecm ki\u1ebfm, nh\u1eefng click v\u00e0o website doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u1ecdc tin hay xem c\u00e1c trang s\u1ea3n ph\u1ea9m \u0111\u1ebfn nh\u1eefng \u00fd ki\u1ebfn, b\u00ecnh lu\u1eadn \u0111\u1ec3 l\u1ea1i trong c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u00ean m\u1ea1ng, fanpage c\u1ee7a doanh nghi\u1ec7p d\u1ecbch v\u1ee5\u2026 Nh\u1eefng d\u1ea5u v\u1ebft n\u00e0y c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh ngu\u1ed3n d\u1eef li\u1ec7u s\u1eb5n c\u00f3 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing \u0111\u1ec3 h\u1ecd c\u00f3 t\u00ecm hi\u1ec3u insight kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p><strong>&gt;&gt; Xem th\u00eam <a href=\"https:\/\/dtmconsulting.vn\/en\/bao-cao-hanh-vi-mua-hang-tren-social-media\/\">[B\u00e1o c\u00e1o] H\u00e0nh vi mua h\u00e0ng tr\u00ean Social Media<\/a><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0Trong m\u00f4i tr\u01b0\u1eddng Internet, \u0111\u1eb7c bi\u1ec7t trong m\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 quan s\u00e1t kh\u00e1ch h\u00e0ng\u00a0 m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng h\u01a1n th\u00f4ng qua l\u1eafng nghe, theo d\u00f5i nh\u1eefng n\u1ed9i dung h\u1ecd trao \u0111\u1ed5i tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c c\u1ed9ng \u0111\u1ed3ng, c\u00e1c nh\u1eadn x\u00e9t v\u1ec1 c\u00e1c trang s\u1ea3n ph\u1ea9m\u2026 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng thu \u0111\u01b0\u1ee3c tr\u1ef1c ti\u1ebfp t\u1eeb nh\u1eefng l\u1eddi nh\u1eefng b\u00ecnh lu\u1eadn, trao \u0111\u1ed5i v\u00e0 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i. Nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing s\u1ebd ch\u1ecdn l\u1ecdc, sao ch\u00e9p c\u00e1c n\u1ed9i dung b\u00ecnh lu\u1eadn c\u1ee7a c\u00e1c c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng v\u00e0 chuy\u1ec3n ch\u00fang th\u00e0nh v\u0103n b\u1ea3n v\u00e0 ph\u00e2n t\u00edch n\u1ed9i dung c\u1ee7a ch\u00fang gi\u1ed1ng nh\u01b0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh truy\u1ec1n th\u1ed1ng m\u00e0 t\u00f4i \u0111\u00e3 gi\u1edbi thi\u1ec7u v\u1edbi c\u00e1c b\u1ea1n ph\u00eda tr\u00ean.<\/span><\/p>\n<h4>Thi\u1ebfu k\u1ef9 n\u0103ng x\u1eed l\u00fd v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u<\/h4>\n<p><span style=\"font-weight: 400;\">V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u1ea7n m\u1ec1m gi\u00fap theo d\u00f5i, \u201cl\u1eafng nghe\u201d kh\u00e1ch h\u00e0ng trong m\u00f4i tr\u01b0\u1eddng (social listening), vi\u1ec7c quan s\u00e1t kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p tr\u1edf n\u00ean thu\u1eadn l\u1ee3i h\u01a1n. V\u00ed d\u1ee5, nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing c\u00f3 th\u1ec3 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ee7a Twitter Search \u0111\u1ec3 \u0111\u1ebfm xem th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p h\u1ecd \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn trong c\u00e1c b\u00e0i \u0111\u0103ng bao nhi\u00eau l\u1ea7n. Khi doanh nghi\u1ec7p nh\u1eadn ra gi\u00e1 tr\u1ecb c\u1ee7a nh\u1eefng th\u00f4ng tin c\u00f2n s\u00f3t l\u1ea1i tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a h\u1ecd c\u00f3 t\u00ednh h\u1ec7 th\u1ed1ng h\u01a1n. Hi\u1ec7n nay, c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1c c\u00f4ng c\u1ee5 d\u00f9ng \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c h\u1ed9i tho\u1ea1i x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 gi\u00fap c\u00e1c marketing t\u0103ng c\u01b0\u1eddng hay t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh thu th\u1eadp th\u00f4ng tin v\u1ec1 nh\u1eefng \u0111i\u1ec1u kh\u00e1ch h\u00e0ng n\u00f3i v\u00e0 hi\u1ec3u h\u01a1n v\u1ec1 h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Song, s\u1eed d\u1ee5ng quan s\u00e1t c\u00f3 t\u1ed1t v\u00e0 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o k\u1ef9 n\u0103ng v\u00e0 t\u00ednh ch\u1ee7 quan c\u1ee7a nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c quan s\u00e1t kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng n\u1ed9i dung h\u1ecd n\u00f3i tr\u00ean Internet c\u0169ng s\u1ebd t\u1ed1n c\u00f4ng s\u1ee9c. \u0110\u1ec3 c\u00f3 th\u1ec3 l\u1eafng nghe \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c ph\u1ea7n m\u1ec1m ho\u1eb7c c\u00f4ng c\u1ee5 l\u1eafng nghe x\u00e3 h\u1ed9i (social listening tools) \u0111\u1ec3 c\u00f3 th\u1ec3 theo h\u1ebft c\u00e1c d\u1ea5u v\u1ebft v\u00e0 ki\u1ec3m so\u00e1t h\u1ebft m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u m\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i.<\/span><\/p>\n<h2>D\u1ecbch v\u1ee5 t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng d\u00e0nh cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u1ee7a DTM Consulting<\/h2>\n<p><span style=\"font-weight: 400;\">DTM Consulting ch\u00fang t\u00f4i \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u1edbi mong mu\u1ed1n h\u1ed7 tr\u1ee3, \u0111\u1ed3ng h\u00e0nh c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u00f3 th\u00eam c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng v\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf. DTM h\u1ed7 tr\u1ee3 th\u00f4ng qua vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng<\/a><\/strong> theo t\u1eebng tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3, b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi \u0111\u1ed9i ng\u0169 t\u01b0 v\u1ea5n chuy\u00ean m\u00f4n (consultant) c\u1ee7a DTM v\u1edbi ngu\u1ed3n l\u1ef1c c\u00f3 s\u1eb5n c\u1ee7a doanh nghi\u1ec7p thay v\u00ec thu\u00ea ngo\u00e0i ho\u00e0n to\u00e0n.\u00a0<\/span><\/p>\n<h2>Sau \u0111\u00e2y l\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a d\u1ecbch v\u1ee5 cung c\u1ea5p b\u1edfi DTM Consulting<\/h2>\n<ul>\n<li>C\u00e1c g\u1ecdi d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, h\u1ed7 tr\u1ee3 t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a DTM l\u00e0 d\u1ea1ng d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c <strong><span style=\"color: #0000ff;\">c\u00e1 bi\u1ec7t h\u00f3a theo nhu c\u1ea7u<\/span> c\u1ee7a doanh nghi\u1ec7p, nh\u1ea5t l\u00e0 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs).<\/strong><\/li>\n<li><strong>Ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u v\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb<\/strong> ch\u00fang mang l\u1ea1i cho c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing cho doanh nghi\u1ec7p l\u00e0 nh\u1eefng ti\u00eau ch\u00ed \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a ch\u00fang t\u00f4i<\/li>\n<li><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\"><strong>Chi ph\u00ed d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u,\u00a0ch\u1ec9 t\u1eeb 20 tri\u1ec7u \u0111\u1ed3ng<\/strong><\/a><\/span>, th\u00f4ng qua vi\u1ec7c ch\u00fang t\u00f4i <span style=\"font-weight: 400;\"><strong>s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p t\u1ed1i \u0111a nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p v\u00e0 k\u1ef9 thu\u1eadt<\/strong> <\/span>ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c th\u00f9 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o chi ph\u00ed t\u1ed1i thi\u1ec3u m\u00e0 v\u1eabn b\u1ea3o \u0111\u1ea3m \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c.<\/li>\n<li><strong>Nh\u1eefng k\u1ebft lu\u1eadn v\u00e0 khuy\u1ebfn ngh\u1ecb \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p s\u1ebd \u0111\u01b0\u1ee3c chuy\u00ean gia c\u1ee7a DTM Consulting \u0111\u01b0a ra d\u1ef1a v\u00e0o d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch, m\u1ee5c ti\u00eau v\u00e0 hi\u1ec7n tr\u1ea1ng marketing c\u1ee7a doanh nghi\u1ec7p, b\u1ed1i c\u1ea3nh c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng\u2026<\/strong><\/li>\n<li>\u0110\u1eb7c bi\u1ec7t, trong n\u0103m 2020, nh\u1eb1m h\u1ed7 tr\u1ee3 c\u00e1c SMEs v\u00e0 Startups, DTM Consulting cung c\u1ea5p d\u1ecbch v\u1ee5 <strong>t\u01b0 v\u1ea5n MI\u1ec4N PH\u00cd v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c <\/strong>(chi\u1ebfn l\u01b0\u1ee3c marketing, chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u,&#8230;) v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng, chi\u1ebfn thu\u1eadt marketing c\u1ee7a doanh nghi\u1ec7p d\u1ef1a tr\u00ean c\u00e1c k\u1ebft qu\u1ea3 d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u01a1c \u00a0nh\u1eb1m gi\u00fap doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1c d\u1eef li\u1ec7u sau nghi\u00ean c\u1ee9u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n<p>Trong t\u1ea5t c\u1ea3 c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng, ch\u00fang t\u00f4i lu\u00f4n \u01b0u ti\u00ean <strong>k\u1ebft h\u1ee3p ngu\u1ed3n l\u1ef1c, l\u1ee3i th\u1ebf chuy\u00ean m\u00f4n (v\u1edbi c\u00e1c nh\u00e0 t\u01b0 v\u1ea5n chuy\u00ean m\u00f4n cao, nhi\u1ec1u n\u0103m kinh nghi\u1ec7m) c\u1ee7a DTM v\u00e0 ngu\u1ed3n l\u1ef1c c\u00f3 s\u1eb5n c\u1ee7a doanh nghi\u1ec7p<\/strong>.S\u1ef1 k\u1ebft h\u1ee3p n\u00e0y gi\u00fap \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, \u0111\u1ed3ng th\u1eddi gi\u1ea3m t\u1ea3i chi ph\u00ed cho doanh nghi\u1ec7p tr\u00ean c\u01a1 s\u1edf t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c ngu\u1ed3n l\u1ef1c c\u00f3 s\u1eb5n nh\u01b0 d\u1ecbch v\u1ee5, nh\u00e2n s\u1ef1,&#8230; thay v\u00ec ph\u1ea3i thu\u00ea ngo\u00e0i ho\u00e0n to\u00e0n.<\/p>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c kh\u00e2u kh\u1ea3o s\u00e1t, DTM Consulting s\u1eb5n s\u00e0ng cung c\u1ea5p d\u1ecbch v\u1ee5 b\u00e1n ph\u1ea7n nh\u01b0 t\u01b0 v\u1ea5n th\u1ef1c hi\u1ec7n, thi\u1ebft k\u1ebf kh\u1ea3o s\u00e1t, \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean kh\u1ea3o s\u00e1t, gi\u00e1m s\u00e1t tri\u1ec3n khai, ph\u00e2n t\u00edch d\u1eef li\u1ec7u\u2026.<\/p>\n<p style=\"text-align: center;\"><strong>N\u1ebfu b\u1ea1n c\u00f3 nhu c\u1ea7u ho\u1eb7c c\u00f3 b\u0103n kho\u0103n v\u1ec1 ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng, xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i <\/strong><a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\"><strong>T\u1ea0I \u0110\u00c2Y<\/strong><\/a><strong> \u0111\u1ec3 nh\u1eadn <\/strong><\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">T\u01af V\u1ea4N MI\u1ec4N PH\u00cd<\/a> <\/strong><\/p>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"cmn2i-0-0\">\n<h2 class=\"_1mf _1mj\" data-offset-key=\"cmn2i-0-0\"><span data-offset-key=\"cmn2i-0-0\">Kh\u00f3a coaching &#8220;T\u00ecm v\u00e0 khai th\u00e1c insight kh\u00e1ch h\u00e0ng t\u1eeb d\u1eef li\u1ec7u&#8221;<\/span><\/h2>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"ci9sf\" data-offset-key=\"dbsta-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"dbsta-0-0\">\n<p>Th\u00f4ng th\u01b0\u1eddng, marketer trong c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng \u00edt \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u1ec1 t\u01b0 duy, k\u1ef9 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 gain insight kh\u00e1ch h\u00e0ng v\u00e0 \u00e1p d\u1ee5ng v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing.\u00a0<strong>Trong khi \u0111\u00f3, c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t marketer kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 d\u1eef li\u1ec7u, th\u00f4ng tin. C\u00f4ng vi\u1ec7c ch\u00ednh c\u1ee7a h\u1ecd ch\u00ednh l\u00e0 chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng th\u00e0nh th\u00f4ng tin v\u00e0 t\u1eeb th\u00f4ng tin th\u00e0nh c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5).\u00a0<\/strong><\/p>\n<p>V\u00e0 DTM Consulting cho r\u1eb1ng v\u1edbi nh\u1eefng v\u1ea5n \u0111\u1ec1 kh\u00f4ng qu\u00e1 l\u1edbn v\u00e0 qui m\u00f4 nh\u1ecf, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u v\u1edbi nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt \u0111\u01a1n gi\u1ea3n v\u00e0 kh\u00f4ng t\u1ed1n qu\u00e1 nhi\u1ec1u ti\u1ec1n. Ch\u00ednh v\u00ec v\u1eady, \u0111\u1ed9i ng\u0169 DTM Consulting l\u00e0 x\u00e2y d\u1ef1ng\u00a0 kh\u00f3a coaching \u201c<strong><a href=\"https:\/\/dtmconsulting.vn\/en\/tim-kiem-insight-tu-du-lieu\/\">Find and Mine Customer insights from data<\/a><\/strong>\u201d d\u00e0nh cho c\u00e1c marketer ho\u1eb7c doanh nghi\u1ec7p nh\u1ecf c\u00f3 t\u01b0 duy v\u00e0 k\u1ef9 n\u0103ng t\u00ecm v\u00e0 v\u1eadn d\u1ee5ng insight kh\u00e1ch h\u00e0ng v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<div dir=\"auto\">Trong kh\u00f3a n\u00e0y, h\u1ecdc vi\u00ean s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c:<\/div>\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img decoding=\"async\" data-src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tf5\/1.5\/16\/1f53b.png\" alt=\"?\" width=\"16\" height=\"16\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 16px; --smush-placeholder-aspect-ratio: 16\/16;\" \/><\/span>\u00a0Hi\u1ec3u th\u1ef1c s\u1ef1 b\u1ea3n ch\u1ea5t v\u00e0 vai tr\u00f2 c\u1ee7a insight kh\u00e1ch h\u00e0ng trong khi tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing<\/div>\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img decoding=\"async\" data-src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tf5\/1.5\/16\/1f53b.png\" alt=\"?\" width=\"16\" height=\"16\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 16px; --smush-placeholder-aspect-ratio: 16\/16;\" \/><\/span>\u00a0R\u00e8n luy\u1ec7n t\u01b0 duy s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 t\u00ecm ra insight kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 g\u00f3c nh\u00ecn \u0111a chi\u1ec1u v\u1ec1 kh\u00e1ch h\u00e0ng , \u0111\u1ed3ng th\u1eddi ph\u00e1t tri\u1ec3n s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 nh\u1eefng y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua h\u00e0ng v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh sau khi mua h\u00e0ng.<\/div>\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img decoding=\"async\" data-src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tf5\/1.5\/16\/1f53b.png\" alt=\"?\" width=\"16\" height=\"16\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 16px; --smush-placeholder-aspect-ratio: 16\/16;\" \/><\/span>Nh\u1eadn di\u1ec7n v\u00e0 n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c ph\u01b0\u01a1ng ph\u00e1p\/k\u1ef9 thu\u1eadt thu th\u1eadp, ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 t\u00ecm ra insight kh\u00e1ch h\u00e0ng<\/div>\n<div dir=\"auto\"><span class=\"pq6dq46d tbxw36s4 knj5qynh kvgmc6g5 ditlmg2l oygrvhab nvdbi5me sf5mxxl7 gl3lb2sf hhz5lgdu\"><img decoding=\"async\" data-src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/tf5\/1.5\/16\/1f53b.png\" alt=\"?\" width=\"16\" height=\"16\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 16px; --smush-placeholder-aspect-ratio: 16\/16;\" \/><\/span>\u00a0R\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng v\u1eadn d\u1ee5ng insight kh\u00e1ch h\u00e0ng v\u00e0o vi\u1ec7c \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing trong t\u1eebng tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3 nh\u01b0 l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, chi\u1ebfn d\u1ecbch marketing, ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng,.<\/div>\n<div dir=\"auto\">Xem chi ti\u1ebft t\u1ea1i: \u201c<strong><a href=\"https:\/\/dtmconsulting.vn\/en\/tim-kiem-insight-tu-du-lieu\/\">T\u00ccM V\u00c0 KHAI TH\u00c1C INSIGHT KH\u00c1CH H\u00c0NG T\u1eea D\u1eee LI\u1ec6U<\/a><\/strong>\u201c<\/div>\n<div dir=\"auto\"><img decoding=\"async\" class=\"aligncenter wp-image-13289 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/kh1-300x169.png\" alt=\"T\u00ecm v\u00e0 khai ph\u00e1 insight t\u1eeb d\u1eef li\u1ec7u\" width=\"800\" height=\"450\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/kh1-300x169.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/kh1-1024x576.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/kh1-768x432.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/kh1-1536x864.png 1536w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/kh1-610x343.png 610w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/kh1-260x146.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/kh1-50x28.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/kh1-133x75.png 133w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/kh1-1200x675.png 1200w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/03\/kh1.png 1920w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/450;\" \/><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>T\u00f4i c\u00f3 qu\u00e1n c\u00e0 ph\u00ea, nh\u00e0 h\u00e0ng nh\u01b0ng kh\u00f4ng c\u00f3 kh\u00e1ch, l\u00e0m sao \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng? S\u1ea3n ph\u1ea9m m\u1edbi, ch\u01b0a c\u00f3 th\u01b0\u01a1ng hi\u1ec7u th\u00ec l\u00e0m sao \u0111\u1ec3 kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn v\u00e0 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng? T\u00f4i s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh th\u1ef1c ph\u1ea9m h\u1eefu c\u01a1 l\u00e0 rau c\u1ee7 qu\u1ea3 s\u1ea1ch, gi\u00e1 [&hellip;]<\/p>","protected":false},"author":4,"featured_media":9982,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128,125],"tags":[651],"class_list":["post-9940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","category-viet-nam-insights","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=9940"}],"version-history":[{"count":31,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9940\/revisions"}],"predecessor-version":[{"id":16742,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9940\/revisions\/16742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/9982"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=9940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=9940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=9940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}