{"id":9901,"date":"2020-01-18T11:45:41","date_gmt":"2020-01-18T04:45:41","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=9901"},"modified":"2020-01-31T09:03:42","modified_gmt":"2020-01-31T02:03:42","slug":"tai-sao-doanh-nghiep-phai-tim-hieu-thi-truong","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/tai-sao-doanh-nghiep-phai-tim-hieu-thi-truong\/","title":{"rendered":"T\u1ea1i sao doanh nghi\u1ec7p ph\u1ea3i t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng?"},"content":{"rendered":"

C\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf t\u1ea1i Vi\u1ec7t Nam th\u01b0\u1eddng \u00edt ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh.\u00a0\u00a0<\/span><\/p>\n

Khi c\u00f3 m\u1ed9t \u00fd t\u01b0\u1edfng kinh doanh hay m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi, doanh nghi\u1ec7p th\u01b0\u1eddng hay quan t\u00e2m ngay \u0111\u1ebfn vi\u1ec7c l\u00e0m sao \u0111\u1ec3 b\u00e1n n\u00f3 \u0111i nhanh nh\u1ea5t, thu v\u1ec1 l\u1ee3i nhu\u1eadn nhi\u1ec1u nh\u1ea5t, nh\u01b0ng l\u1ea1i kh\u00f4ng th\u1ec3 bi\u1ebft r\u1eb1ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c nh\u1eefng vi\u1ec7c tr\u00ean!<\/span><\/p>\n

Nguy\u00ean nh\u00e2n n\u1eb1m \u1edf vi\u1ec7c doanh nghi\u1ec7p kh\u00f4ng hi\u1ec3u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t nguy hi\u1ec3m \u0111\u1ed1i v\u1edbi c\u00e1c Startup v\u00e0 SME – nh\u1eefng doanh nghi\u1ec7p c\u00f3 ngu\u1ed3n v\u1ed1n h\u1ea1n ch\u1ebf v\u00e0 r\u1ee7i ro cao khi b\u01b0\u1edbc v\u00e0o th\u1ecb tr\u01b0\u1eddng. Trong nh\u1eefng n\u0103m \u0111\u1ea7u vi\u1ec7c kinh doanh lu\u00f4n trong t\u00ecnh tr\u1ea1ng b\u1ea5p b\u00eanh v\u00e0 kh\u00f3 kh\u0103n v\u1ec1 t\u00e0i nguy\u00ean, \u0111\u1eb7c bi\u1ec7t l\u00e0 chi ph\u00ed.\u00a0<\/span><\/p>\n

C\u00e1c doanh nghi\u1ec7p m\u1edbi c\u1ea7n b\u00e1n h\u00e0ng v\u00e0 c\u00f3 kh\u00e1ch h\u00e0ng c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t, v\u00e0 vi\u1ec7c t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng (nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng) c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng doanh s\u1ed1 v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c duy tr\u00ec v\u00e0 t\u0103ng tr\u01b0\u1edfng.\u00a0<\/span><\/p>\n

N\u1ebfu b\u1ea1n ch\u01b0a bi\u1ebft nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec c\u00f3 th\u1ec3 xem th\u00eam b\u00e0i vi\u1ebft C\u00e1ch nghi\u00ean c\u1ee9u,t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng th\u1ecb tr\u01b0\u1eddng<\/a><\/strong> c\u1ee7a DTM.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i b\u1ea5t k\u1ef3 nhi\u1ec7m v\u1ee5 n\u00e0o l\u00e0 ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng mi\u1ec5n l\u00e0 cu\u1ed1i c\u00f9ng b\u1ea1n bi\u1ebft v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u, h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, c\u00e1c n\u1ed7i lo ng\u1ea1i, k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng, v\u1ea5n \u0111\u1ec1 c\u1ee7a \u0111\u1ed1i th\u1ee7,…<\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng<\/strong><\/h1>\n

\u0110\u00e2y l\u00e0 b\u1ea3y l\u00fd do t\u1ea1i sao nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 quan tr\u1ecdng, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00f3m v\u00e0 doanh nghi\u1ec7p nh\u1ecf h\u01a1n:<\/p>\n

1. Nh\u1eadn di\u1ec7n c\u00e1c c\u01a1 h\u1ed9i kinh doanh<\/strong><\/p>\n

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  1. \"5<\/a><\/li>\n<\/ol>\n

    Sau khi ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p s\u1ebd r\u00f5 r\u00e0ng h\u01a1n m\u00ecnh l\u00e0 ai, kh\u00e1ch h\u00e0ng c\u1ea7n g\u00ec?<\/em><\/p>\n

    H\u1ecd c\u00f3 nh\u1eefng \u0111i\u1ec3m \u0111au (pain point) n\u00e0o? Quan ng\u1ea1i c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi lo\u1ea1i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n ra sao?<\/em><\/p>\n

    H\u00e0nh tr\u00ecnh mua c\u1ee7a h\u1ecd di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o, h\u1ecd th\u00edch t\u00ecm ki\u1ebfm v\u00e0 tham kh\u1ea3o th\u00f4ng tin \u1edf \u0111\u00e2u?<\/em><\/p>\n

    Y\u1ebfu t\u1ed1 n\u00e0o gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng? Doanh nghi\u1ec7p \u0111ang c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u00e0 ai? H\u1ecd c\u00f3 \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m g\u00ec?,..<\/em><\/p>\n

    Sau khi ti\u1ebfn h\u00e0nh vi\u1ec7c nghi\u00ean c\u1ee9u, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p hay ng\u01b0\u1eddi qu\u1ea3n l\u00fd doanh nghi\u1ec7p s\u1ebd n\u1eafm r\u00f5 r\u00e0ng \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 mu\u1ed1n ti\u1ebfp c\u1eadn \u0111\u1ebfn nh\u00f3m ng\u01b0\u1eddi n\u00e0o (x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau), n\u01a1i m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng (l\u1ef1a ch\u1ecdn k\u00eanh) v\u00e0 nh\u1eefng \u0111i\u1ec1u kh\u00e1ch h\u00e0ng quan t\u00e2m, lo l\u1eafng v\u00e0 k\u1ef3 v\u1ecdng; \u0111\u1ed1i th\u1ee7 ch\u00ednh tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u00e0 ai?<\/p>\n

    H\u1ecd c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 kh\u1eafc ph\u1ee5c \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng? T\u1eeb \u0111\u00e2y doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn c\u00e1c khe h\u1edf trong th\u1ecb tr\u01b0\u1eddng, nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c c\u01a1 h\u1ed9i kinh doanh.\u00a0V\u00ed d\u1ee5:<\/p>\n