{"id":9838,"date":"2020-01-08T15:22:57","date_gmt":"2020-01-08T08:22:57","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=9838"},"modified":"2020-01-08T15:30:07","modified_gmt":"2020-01-08T08:30:07","slug":"bao-cao-anh-huong-cua-thuong-hieu-tren-mang-xa-hoi-den-nguoi-tieu-dung","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/bao-cao-anh-huong-cua-thuong-hieu-tren-mang-xa-hoi-den-nguoi-tieu-dung\/","title":{"rendered":"[B\u00c1O C\u00c1O] \u1ea2nh h\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng"},"content":{"rendered":"

Ng\u00e0y nay, khi c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n, m\u1ea1ng x\u00e3 h\u1ed9i tr\u1edf th\u00e0nh n\u01a1i k\u1ebft n\u1ed1i gi\u1eefa m\u1ecdi ng\u01b0\u1eddi tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u00e0 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111ang s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i nh\u01b0 Facebook v\u00e0 Instagram \u0111\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u00e0 mua s\u1eafm. Trong m\u1ed9t nghi\u00ean c\u1ee9u v\u00e0o 7 n\u0103m 2019 t\u1eeb x\u1ebfp h\u1ea1ng v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a c\u00f4ng ty Marketing Yotpo.<\/p>\n

Nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb tu\u1ed5i c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng tham gia th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i (social commerce). C\u00f3 \u0111\u1ebfn h\u01a1n 55% ng\u01b0\u1eddi d\u00f9ng internet Gen Z t\u1ea1i M\u1ef9, \u0111\u00e3 tr\u1ea3 l\u1eddi r\u1eb1ng m\u1ed9t n\u1eeda s\u1ed1 giao d\u1ecbch mua s\u1eafm th\u1eddi trang tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb n\u1ed9i dung truy\u1ec1n th\u00f4ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. H\u00e0nh vi n\u00e0y c\u0169ng t\u01b0\u01a1ng t\u1ef1 \u0111\u1ed1i v\u1edbi th\u1ebf h\u1ec7 Millennials (50,6%).<\/p>\n

\"\"<\/a><\/p>\n

M\u1eb7c d\u00f9 c\u00e1c nh\u00f3m c\u0169 c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 tin t\u01b0\u1edfng social media, nh\u01b0ng m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng \u0111\u00e1ng k\u1ec3 ng\u01b0\u1eddi d\u00f9ng Gen X (38,1%) v\u00e0 Baby boomers (27,5%) cho bi\u1ebft g\u1ea7n \u0111\u00e2y h\u1ecd c\u0169ng \u0111\u00e3 mua h\u00e0ng th\u1eddi trang sau khi \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

Trong k\u1ebft qu\u1ea3 c\u1ee7a cu\u1ed9c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/strong> v\u00e0o th\u00e1ng 8 n\u0103m 2019 do Bizrate Insights th\u1ef1c hi\u1ec7n \u0111\u00e3 ti\u1ebft l\u1ed9 r\u1eb1ng h\u01a1n m\u1ed9t ph\u1ea7n ba\u00a0(34%) ng\u01b0\u1eddi ti\u00eau d\u00f9ng M\u1ef9 \u0111\u00e3 mua c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 th\u00f4ng qua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n

>> Xem th\u00eam: [B\u00e1o c\u00e1o] T\u01b0\u01a1ng t\u00e1c tr\u00ean Instagram 2019<\/a><\/strong><\/p>\n

Trong nh\u00f3m nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng tham gia v\u00e0o th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i, 27% chia s\u1ebb h\u1ecd \u00edt nh\u1ea5t c\u0169ng s\u1ebd quan t\u00e2m \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9 trong t\u01b0\u01a1ng lai.\u00a0V\u00e0 m\u1ed9t l\u1ea7n n\u1eefa, ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb tu\u1ed5i quan t\u00e2m \u0111\u1ebfn vi\u1ec7c mua s\u1eafm qua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i h\u01a1n so v\u1edbi c\u00e1c nh\u00f3m tu\u1ed5i l\u1edbn h\u01a1n.<\/p>\n

Chuy\u00ean gia ph\u00e2n t\u00edch ch\u00ednh c\u1ee7a eMarketer Andrew Lipsman trong\u00a0b\u00e1o c\u00e1o\u00a0c\u1ee7a eMarketer v\u1ec1 Social Commerce 2019, th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i \u0111\u00e3\u00a0l\u00e0m cho vi\u1ec7c mua s\u1eafm tr\u1edf n\u00ean th\u00fa v\u1ecb v\u00e0 h\u1ea5p d\u1eabn v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n chuy\u1ec3n \u0111\u1ed5i s\u1ef1 ph\u1ea5n kh\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00f3 th\u00e0nh h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng.<\/p>\n

G\u1ea7n \u0111\u00e2y, vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng tham gia th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i \u0111\u00e3 b\u1ecb qu\u00e1 t\u1ea3i b\u1edfi c\u00e1c lo\u1ea1i n\u1ed9i dung truy\u1ec1n th\u00f4ng, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn b\u00e1n g\u00e2y ra c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua h\u00e0ng kh\u00f4ng th\u1ed1ng nh\u1ea5t v\u00e0 \u0111\u00f4i khi c\u00f2n m\u00e2u thu\u1eabn v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh. \u0110i\u1ec1u n\u00e0y l\u00e0 h\u1ec7 qu\u1ea3 b\u1edfi c\u00e1c c\u00f4ng ty, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i.<\/p>\n

\"\"<\/a><\/p>\n

C\u00f3 m\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i \u0111\u00e3 v\u00e0 \u0111ang gia t\u0103ng tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, thu\u1eadn ti\u1ec7n h\u01a1n cho vi\u1ec7c kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm v\u00e0 mua s\u1eafm. T\u1ea1i Vi\u1ec7t Nam m\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram \u0111\u00e3 v\u00e0 \u0111ang chi\u1ebfm t\u1ef7 l\u1ec7 l\u1edbn trong doanh thu c\u1ee7a r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p.<\/p>\n

>> Xem th\u00eam: [B\u00e1o c\u00e1o] H\u00e0nh vi mua h\u00e0ng tr\u00ean Social Media<\/a><\/strong><\/p>\n

Ph\u1ea7n l\u1edbn th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i \u1edf M\u1ef9 di\u1ec5n ra tr\u00ean Facebook v\u00e0 Instagram.\u00a0Emarketer \u0111\u00e3 d\u1ef1 b\u00e1o 86,8% c\u00e1c nh\u00e0 marketing M\u1ef9 s\u1ebd s\u1eed d\u1ee5ng Facebook \u0111\u1ec3 marketing truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 73,2% s\u1ebd s\u1eed d\u1ee5ng Instagram.<\/p>\n

Theo Rimma Kats<\/p>","protected":false},"excerpt":{"rendered":"

Ng\u00e0y nay, khi c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n, m\u1ea1ng x\u00e3 h\u1ed9i tr\u1edf th\u00e0nh n\u01a1i k\u1ebft n\u1ed1i gi\u1eefa m\u1ecdi ng\u01b0\u1eddi tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u00e0 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111ang s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i nh\u01b0 Facebook v\u00e0 Instagram \u0111\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u00e0 mua s\u1eafm. Trong m\u1ed9t nghi\u00ean c\u1ee9u v\u00e0o 7 n\u0103m […]<\/p>","protected":false},"author":4,"featured_media":9841,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128,640],"tags":[642],"class_list":["post-9838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","category-marketing-reports","tag-social-media-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=9838"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9838\/revisions"}],"predecessor-version":[{"id":9845,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9838\/revisions\/9845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/9841"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=9838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=9838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=9838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}