{"id":9825,"date":"2020-01-08T11:43:12","date_gmt":"2020-01-08T04:43:12","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=9825"},"modified":"2021-01-12T11:26:51","modified_gmt":"2021-01-12T04:26:51","slug":"cac-buoc-lap-ke-hoach-kinh-doanh-tong-the-cho-nguoi-moi-bat-dau","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/cac-buoc-lap-ke-hoach-kinh-doanh-tong-the-cho-nguoi-moi-bat-dau\/","title":{"rendered":"C\u00e1c b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh t\u1ed5ng th\u1ec3 n\u0103m 2021"},"content":{"rendered":"<p>M\u1ed7i doanh nghi\u1ec7p d\u00f9 l\u1edbn hay nh\u1ecf c\u0169ng c\u1ea7n ph\u1ea3i \u00a0x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch kinh doanh v\u00ec n k\u1ebf ho\u1ea1ch \u00a0kinh doanh ch\u00ednh l\u00e0 t\u1ea5m b\u1ea3n \u0111\u1ed3 d\u1eabn \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p.\u00a0Cho d\u00f9 l\u00e0 \u0111\u1ec3 cung c\u1ea5p ph\u01b0\u01a1ng h\u01b0\u1edbng hay thu h\u00fat c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, k\u1ebf ho\u1ea1ch kinh doanh l\u00e0 r\u1ea5t quan tr\u1ecdng. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh hi\u1ec7u qu\u1ea3?<\/p>\n<p><strong>M\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh th\u01b0\u1eddng bao g\u1ed3m:<\/strong><\/p>\n<ul>\n<li><strong>T\u00f3m t\u1eaft ho\u1ea1t \u0111\u1ed9ng<\/strong> \u2013 t\u00f3m t\u1eaft s\u01a1 qua hay gi\u1edbi thi\u1ec7u v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>M\u00f4 t\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty<\/strong> &#8211; m\u00f4 t\u1ea3 nh\u1eefng g\u00ec b\u1ea1n l\u00e0m.<\/li>\n<li><strong>Ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng<\/strong> &#8211; nghi\u00ean c\u1ee9u v\u1ec1 ng\u00e0nh, th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n<li><strong>T\u1ed5 ch\u1ee9c v\u00e0 qu\u1ea3n l\u00fd doanh nghi\u1ec7p<\/strong> &#8211; c\u01a1 c\u1ea5u kinh doanh v\u00e0 m\u00f4 h\u00ecnh t\u1ed5 ch\u1ee9c c\u1ee7a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>D\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m<\/strong> &#8211; c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 b\u1ea1n \u0111ang cung c\u1ea5p.<\/li>\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 b\u00e1n h\u00e0ng<\/strong> &#8211; c\u00e1ch b\u1ea1n s\u1ebd Marketing, truy\u1ec1n th\u00f4ng, qu\u1ea3ng b\u00e1 v\u1ec1 doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh.<\/li>\n<li><strong>Ch\u00ednh s\u00e1ch k\u00eau g\u1ecdi v\u1ed1n <\/strong>(n\u1ebfu c\u1ea7n) &#8211; b\u1ea1n s\u1ebd c\u1ea7n bao nhi\u00eau ti\u1ec1n trong 3 \u0111\u1ebfn 5 n\u0103m t\u1edbi? Ng\u01b0\u1eddi \u0111\u1ea7u t\u01b0 s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch g\u00ec?<\/li>\n<li><strong>D\u1ef1 b\u00e1o t\u00e0i ch\u00ednh<\/strong> &#8211; cung c\u1ea5p th\u00f4ng tin nh\u01b0 b\u1ea3ng c\u00e2n \u0111\u1ed1i thu &amp; chi.<\/li>\n<li>Ph\u1ee5 l\u1ee5c &#8211; bao g\u1ed3m s\u01a1 y\u1ebfu l\u00fd l\u1ecbch v\u00e0 gi\u1ea5y ph\u00e9p.<\/li>\n<\/ul>\n<p>Tuy nhi\u00ean, nh\u1eefng v\u1ea5n \u0111\u1ec1 tr\u00ean kh\u00e1 kh\u00f3 \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n ngay \u0111\u01b0\u1ee3c.\u00a0V\u00ec v\u1eady, <a href=\"https:\/\/dtmconsulting.vn\/en\/\"><strong>DTM Consulting<\/strong><\/a> \u00a0khuy\u00ean b\u1ea1n chia nh\u1ecf ra l\u00e0m 7 b\u01b0\u1edbc c\u01a1 b\u1ea3n \u0111\u1ec3 \u00a0c\u00f3 th\u1ec3 l\u00e0m tu\u1ea7n t\u1ef1 v\u00e0 th\u00e0nh c\u00f4ng h\u01a1n:<\/p>\n<ol>\n<li>\n<h1><strong> Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u insights kh\u00e1ch h\u00e0ng <\/strong><\/h1>\n<\/li>\n<\/ol>\n<p>Vi\u1ec7c \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 t\u00ecm hi\u1ec3u \u00a0v\u00e0 ph\u00e2n t\u00edch s\u1ea3n ph\u1ea9m , th\u1ecb tr\u01b0\u1eddng \u00a0v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau cho s\u1ea3n ph\u1ea9m . \u0110i\u1ec1u n\u00e0y ch\u1eafc ch\u1eafn kh\u00f4ng bao gi\u1edd l\u00e0 th\u1eeba v\u00ec \u201cc\u00f3 c\u1ea7u m\u1edbi c\u00f3 cung\u201d. B\u1ea1n c\u1ea7n bi\u1ebft nhu c\u1ea7u l\u1edbn bao nhi\u00eau? Mong mu\u1ed1n c\u00e1c lo\u1ea1i h\u00ecnh s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 n\u00e0o? Ch\u01b0a k\u1ec3 m\u1ed7i s\u1ea3n ph\u1ea9m s\u1ebd c\u00f3 nh\u1eefng khu v\u1ef1c th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u00e0 ti\u1ec1m n\u0103ng kh\u00e1c nhau: s\u1ea3n ph\u1ea9m A c\u00f3 th\u1ec3 ch\u1ec9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng \u1edf th\u00e0nh ph\u1ed1, s\u1ea3n ph\u1ea9m B l\u1ea1i h\u1ee3p v\u1edbi khu v\u1ef1c n\u00f4ng th\u00f4n h\u01a1n. H\u00e3y xem x\u00e9t v\u00e0 \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c \u0111\u1ec3 nghi\u00ean c\u1ee9u, t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f4ng ty nh\u1eafm \u0111\u1ebfn, \u0111\u00e1nh gi\u00e1 v\u00e0 suy ngh\u0129 khi b\u1ea1n th\u1ef1c s\u1ef1 b\u1eaft \u0111\u1ea7u kinh doanh hay x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch kinh doanh n\u00e0y.<\/p>\n<p>\u0110\u1ec3 c\u00f3 m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh cho s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng nh\u1ea5t c\u00f3 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p, ch\u1eafc ch\u1eafn b\u1ea1n ph\u1ea3i bi\u1ebft r\u00f5 c\u00f4ng ty, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh.<\/p>\n<p>N\u00f3i c\u00e1ch kh\u00e1c, \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u00e0nh c\u00f4ng s\u1ea3n ph\u1ea9m trong th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y c\u1ea1nh tranh n\u00e0y, vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1c h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft.\u00a0T\u00ecm hi\u1ec3u m\u1ecdi th\u1ee9 b\u1ea1n c\u00f3 th\u1ec3 v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 t\u00ecm hi\u1ec3u, nghi\u00ean c\u1ee9u nh\u00f3m kh\u00e1ch h\u00e0ng cho l\u00e0 ti\u1ec1m n\u0103ng.<\/p>\n<p>Ngo\u00e0i ra, \u00a0n\u1ebfu g\u1eb7p kh\u00f3 kh\u0103n khi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, \u00a0doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm \u0111\u1ebfn c\u00e1c c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng, s\u1ea3n ph\u1ea9m, l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh. Doanh nghi\u1ec7p ch\u1ec9 c\u1ea7n \u0111\u01b0a ra mong mu\u1ed1n, nhu c\u1ea7u v\u1ec1 th\u00f4ng tin, d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng v\u00e0 d\u1ef1 ki\u1ebfn ng\u00e2n s\u00e1ch c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1ebd \u0111\u1ec1 xu\u1ea5t ph\u01b0\u01a1ng \u00e1n tri\u1ec3n khai, \u0111\u1ec1 xu\u1ea5t t\u01b0 v\u1ea5n \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c, chi\u1ebfn l\u01b0\u1ee3c marketing, chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u,\u2026<\/p>\n<p>Kh\u00f4ng gi\u1ed1ng nh\u01b0 nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf ho\u1eb7c c\u00e1c c\u00e1 nh\u00e2n cho r\u1eb1ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng \u0111\u1eaft \u0111\u1ecf, kh\u00f3 kh\u0103n, c\u1ea7n nhi\u1ec1u chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c. Th\u1ef1c ch\u1ea5t, ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 t\u00f9y bi\u1ebfn theo nhu c\u1ea7u doanh nghi\u1ec7p, m\u1ee9c ng\u00e2n s\u00e1ch, quy m\u00f4,.. v\u00e0 c\u00e1c c\u00f4ng ty v\u1eeba v\u00e0 nh\u1ecf, v\u1ed1n \u00edt c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u1edbi chi ph\u00ed t\u1ed1i \u01b0u. V\u00ec v\u1eady, b\u00ean c\u1ea1nh nh\u1eefng c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u1edbn, c\u0169ng c\u00f3 nh\u1eefng c\u00f4ng ty t\u01b0 v\u1ea5n v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng nh\u1ecf, t\u1eadp trung v\u00e0o nh\u1eefng l\u0129nh v\u1ef1c \u0111\u1eb7c th\u00f9 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00f4ng ty c\u1ee7a b\u1ea1n.<\/p>\n<p>V\u00ed d\u1ee5, nh\u01b0 t\u1ea1i DTM Consulting \u2013 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u, t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u1edbi m\u1ee9c ph\u00ed ch\u1ec9 t\u1eeb 20 tri\u1ec7u \u0111\u1ed3ng v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed sau nghi\u00ean c\u1ee9u v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c, chi\u1ebfn l\u01b0\u1ee3c\u00a0 marketing, l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m \u2013 th\u01b0\u01a1ng hi\u1ec7u,\u2026<\/p>\n<ol start=\"2\">\n<li>\n<h1><strong> X\u00e1c \u0111\u1ecbnh m\u1ee5c \u0111\u00edch\/m\u1ee5c ti\u00eau c\u1ee7a b\u1ea3n k\u1ebf ho\u1ea1ch<\/strong><\/h1>\n<\/li>\n<\/ol>\n<p>M\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh, theo \u0111\u1ecbnh ngh\u0129a chung nh\u1ea5t<em>,<\/em>\u00a0l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u b\u1eb1ng v\u0103n b\u1ea3n m\u00f4 t\u1ea3 b\u1ea3n ch\u1ea5t c\u1ee7a doanh nghi\u1ec7p, chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng v\u00e0 Marketing, n\u1ec1n t\u1ea3ng t\u00e0i ch\u00ednh v\u00e0 ch\u1ee9a m\u1ed9t b\u00e1o c\u00e1o d\u1ef1 to\u00e1n l\u00e3i l\u1ed7. Tuy nhi\u00ean, k\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 nhi\u1ec1u m\u1ee5c \u0111\u00edch kh\u00e1c nhau.<\/p>\n<p>M\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh c\u0169ng s\u1ebd l\u00e0 m\u1ed9t \u201cng\u01b0\u1eddi d\u1eabn \u0111\u01b0\u1eddng\u201d \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng cho t\u01b0\u01a1ng lai c\u1ee7a doanh nghi\u1ec7p v\u00e0 gi\u00fap tr\u00e1nh \u0111\u01b0\u1ee3c c\u00e1c r\u1ee7i ro kh\u00f4ng \u0111\u00e1ng c\u00f3. \u0110\u00f3 l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n ghi nh\u1edb n\u1ebfu b\u1ea1n \u0111ang ph\u1ea3i v\u1eadt l\u1ed9n \u0111\u1ec3 ti\u1ebft ki\u1ec7m t\u1eebng \u0111\u1ed3ng cho chi ph\u00ed duy tr\u00ec doanh nghi\u1ec7p. Nh\u01b0ng, n\u1ebfu b\u1ea1n mu\u1ed1n thu h\u00fat c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, th\u00ec k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t m\u1ee5c \u0111\u00edch kh\u00e1c v\u00e0 b\u1ea1n s\u1ebd ph\u1ea3i vi\u1ebft k\u1ebf ho\u1ea1ch c\u1ee7a m\u00ecnh nh\u1eafm v\u00e0o c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ph\u1ea3i th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng v\u00e0 l\u00e0m n\u1ed5i b\u1eadt nh\u1ea5t c\u00f3 th\u1ec3 nh\u1eefng kh\u00eda c\u1ea1nh m\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00f3 quan t\u00e2m. Khi b\u1ea1n x\u00e1c \u0111\u1ecbnh k\u1ebf ho\u1ea1ch c\u1ee7a m\u00ecnh, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n c\u0169ng \u0111\u00e3 <a href=\"https:\/\/dtmconsulting.vn\/en\/cach-xac-dinh-muc-tieu-marketing-theo-smart-va-vi-du-minh-hoa\/\">x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau<\/a> m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/SMARTbreakdown.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-5741 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/SMARTbreakdown.png\" alt=\"\" width=\"1453\" height=\"600\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/SMARTbreakdown.png 1453w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/SMARTbreakdown-300x124.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/SMARTbreakdown-768x317.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/SMARTbreakdown-1024x423.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/SMARTbreakdown-600x248.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/SMARTbreakdown-260x107.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/SMARTbreakdown-50x21.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/SMARTbreakdown-150x62.png 150w\" sizes=\"(max-width: 1453px) 100vw, 1453px\" \/><\/a><\/p>\n<ol start=\"3\">\n<li>\n<h1><strong> X\u00e2y d\u1ef1ng h\u1ed3 s\u01a1 c\u00f4ng ty<\/strong><\/h1>\n<\/li>\n<\/ol>\n<p>H\u1ed3 s\u01a1 c\u00f4ng ty c\u1ee7a b\u1ea1n bao g\u1ed3m l\u1ecbch s\u1eed c\u1ee7a doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 cung c\u1ea5p, th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng, ngu\u1ed3n l\u1ef1c, c\u00e1ch b\u1ea1n s\u1ebd gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 \u0111i\u1ec1u g\u00ec l\u00e0m cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ec3 h\u1ed3 s\u01a1 doanh nghi\u1ec7p \u0111\u00f3 tr\u00ean trang \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn v\u00e0 d\u1ec5 d\u00e0ng hi\u1ec3u b\u1ea1n h\u01a1n.<\/p>\n<p>H\u1ed3 s\u01a1 c\u00f4ng ty th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean website ch\u00ednh th\u1ee9c c\u1ee7a c\u00f4ng ty, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c, nh\u00e0 \u0111\u1ea7u t\u01b0.\u00a0Tuy nhi\u00ean, h\u1ed3 s\u01a1 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 c\u00f4ng ty c\u1ee7a b\u1ea1n trong k\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a b\u1ea1n.\u00a0\u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n thi\u1ebft y\u1ebfu trong k\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a b\u1ea1n, \u0111\u00e2y c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng ph\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c vi\u1ebft trong k\u1ebf ho\u1ea1ch.<\/p>\n<p><strong>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/cach-tien-hanh-phan-khuc-lua-chon-va-dinh-vi-thi-truong-muc-tieu\/\">C\u00e1ch ti\u1ebfn h\u00e0nh ph\u00e2n kh\u00fac, l\u1ef1a ch\u1ecdn v\u00e0 \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/a><\/strong><\/p>\n<ol start=\"4\">\n<li>\n<h1><strong> T\u00e0i li\u1ec7u v\u1ec1 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a doanh nghi\u1ec7p<\/strong><\/h1>\n<\/li>\n<\/ol>\n<p>Nh\u00e0 \u0111\u1ea7u t\u01b0 lu\u00f4n mu\u1ed1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd mang l\u1ea1i l\u1ee3i nhu\u1eadn cho h\u1ecd. Do k\u1ef3 v\u1ecdng n\u00e0y, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 mu\u1ed1n bi\u1ebft m\u1ecdi th\u1ee9 v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n n\u00ean h\u00e3y ghi l\u1ea1i t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 t\u1eeb k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch chi ti\u00eau, d\u00f2ng ti\u1ec1n v\u00e0 d\u1ef1 \u0111o\u00e1n c\u1ee7a ng\u00e0nh c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb v\u00e0 th\u1ecfa thu\u1eadn c\u1ea5p ph\u00e9p \u0111\u0103ng k\u00ed doanh nghi\u1ec7p.<\/p>\n<p><strong>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/phan-bo-ngan-sach-truyen-thong\/\">C\u00e1ch ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch cho truy\u1ec1n th\u00f4ng<\/a><\/strong><\/p>\n<h1><strong>5. X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c Marketing<\/strong><\/h1>\n<p>M\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh s\u1ebd lu\u00f4n ph\u1ea3i bao g\u1ed3m b\u1ea3n k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c Marketing . \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng bao g\u1ed3m nh\u1eefng h\u00e0nh \u0111\u1ed9ng gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau Marketing nh\u01b0:<\/p>\n<ul>\n<li>Gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi.<\/li>\n<li>M\u1edf r\u1ed9ng ho\u1eb7c l\u1ea5y l\u1ea1i th\u1ecb tr\u01b0\u1eddng cho s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3.<\/li>\n<li>Gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi cho doanh nghi\u1ec7p.<\/li>\n<li>T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3, th\u1ecb tr\u01b0\u1eddng ho\u1eb7c quy m\u00f4 doanh thu.<\/li>\n<li>Cross-sale (b\u00e1n ch\u00e9o) ho\u1eb7c up-sale m\u1ed9t s\u1ea3n ph\u1ea9m v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00e1c.<\/li>\n<li>Giao k\u1ebft h\u1ee3p \u0111\u1ed3ng d\u00e0i h\u1ea1n v\u1edbi kh\u00e1ch h\u00e0ng mong mu\u1ed1n.<\/li>\n<li>Ph\u00e1t tri\u1ec3n, c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m.<\/li>\n<li>Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ebf ho\u1ea1ch content marketing.<\/li>\n<li>\u2026.<\/li>\n<\/ul>\n<p>M\u1ed7i m\u1ee5c ti\u00eau Marketing n\u00ean c\u00f3 m\u1ed9t v\u00e0i m\u1ee5c ti\u00eau nh\u1ecf h\u01a1n (t\u1eadp h\u1ee3p c\u00e1c m\u1ee5c ti\u00eau) v\u00e0 doanh nghi\u1ec7p b\u1ea1n s\u1ebd c\u1ea7n chi\u1ebfn thu\u1eadt ri\u00eang \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n<p>Trong ph\u1ea7n m\u1ee5c ti\u00eau c\u1ee7a k\u1ebf ho\u1ea1ch Marketing, b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o \u2018c\u00e1i g\u00ec\u2019 v\u00e0 \u2018t\u1ea1i sao\u2019 trong nh\u1eefng nhi\u1ec7m v\u1ee5 Marketing cho n\u0103m s\u1eafp t\u1edbi.\u00a0Trong ph\u1ea7n th\u1ef1c thi (chi\u1ebfn thu\u1eadt), b\u1ea1n l\u1ea1i ph\u1ea3i t\u1eadp trung v\u00e0o c\u00e1c l\u0129nh v\u1ef1c th\u1ef1c t\u1ebf, \u2018\u1edf \u0111\u00e2u\u2019, \u2018khi n\u00e0o\u2019 v\u00e0 \u2018nh\u01b0 th\u1ebf n\u00e0o\u2019.\u00a0\u0110\u00e2y l\u00e0 v\u1ea5n \u0111\u1ec1 c\u01a1 b\u1ea3n cho ai mu\u1ed1n l\u00e0m Marketing hay \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p.<\/p>\n<p>T\u1ea5t nhi\u00ean, \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau Marketing s\u1ebd c\u1ea7n ph\u1ea3i c\u00f3 chi ph\u00ed.\u00a0 B\u1ea5t k\u1ef3 k\u1ebf ho\u1ea1ch kinh doanh hay k\u1ebf ho\u1ea1ch marketing n\u00e0o c\u1ee7a b\u1ea1n c\u0169ng c\u1ea7n c\u00f3 m\u1ed9t ph\u1ea7n ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch cho t\u1eebng ho\u1ea1t \u0111\u1ed9ng.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/marketing_mix-e1545806881988.png\"><img decoding=\"async\" class=\"size-full wp-image-4771 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/marketing_mix-e1545806881988.png\" alt=\"\" width=\"667\" height=\"479\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 667px; --smush-placeholder-aspect-ratio: 667\/479;\" \/><\/a><\/p>\n<ol start=\"6\">\n<li>\n<h1><strong> K\u1ebf ho\u1ea1ch ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u00e1c<\/strong><\/h1>\n<\/li>\n<\/ol>\n<p>\u0110\u1ed1i t\u00e1c c\u1ee7a doanh nghi\u1ec7p ch\u00ednh l\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1ebd \u0111\u1ecdc b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh M\u1ed7i \u0111\u1ed1i t\u00e1c s\u1ebd thu\u1ed9c c\u00e1c nh\u00f3m ng\u00e0nh, ngh\u1ec1 kh\u00e1c nhau, t\u1eeb c\u00e1c ch\u1ee7 ng\u00e2n h\u00e0ng v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m cho \u0111\u1ebfn nh\u00e2n vi\u00ean,\u00a0doanh nh\u00e2n.\u00a0M\u1eb7c d\u00f9 \u0111\u00e2y l\u00e0 m\u1ed9t nh\u00f3m \u0111a d\u1ea1ng, nh\u01b0ng n\u00f3 l\u00e0 m\u1ed9t nh\u00f3m h\u1eefu h\u1ea1n.\u00a0V\u00e0 m\u1ed7i ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 nh\u1eefng h\u1ee9ng th\u00fa nh\u1ea5t \u0111\u1ecbnh v\u1edbi nh\u1eefng k\u1ebf ho\u1ea1ch ho\u0103c ho\u1ea1t \u0111\u1ed9ng b\u1ea1n v\u1ea1ch ra.\u00a0N\u1ebfu b\u1ea1n bi\u1ebft nh\u1eefng s\u1ef1 quan t\u00e2m, thu h\u00fat t\u1eeb h\u1ecd th\u00ec khi chu\u1ea9n b\u1ecb k\u1ebf ho\u1ea1ch b\u1ea1n n\u00ean c\u1ed1 g\u1eafng \u0111\u00f3ng vai h\u1ecd, xem h\u1ecd mu\u1ed1n g\u00ec, th\u00edch g\u00ec trong k\u1ebf ho\u1ea1ch \u0111\u1ec3 c\u00f3 th\u1ec3 nh\u1ea5n m\u1ea1nh v\u00e0 l\u00e0m n\u1ed5i b\u1eadt \u01b0u \u0111i\u1ec3m c\u1ee7a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 \u0111\u00f3.<\/p>\n<p>V\u00ed d\u1ee5, \u0111\u1ed1i t\u00e1c ng\u00e2n h\u00e0ng s\u1ebd quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn b\u1ea3ng c\u00e2n \u0111\u1ed1i k\u1ebf to\u00e1n v\u00e0 b\u00e1o c\u00e1o l\u01b0u chuy\u1ec3n ti\u1ec1n t\u1ec7, trong khi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m \u0111ang xem x\u00e9t kh\u00e1i ni\u1ec7m kinh doanh c\u01a1 b\u1ea3n v\u00e0 \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd c\u1ee7a b\u1ea1n.\u00a0Tuy nhi\u00ean, ng\u01b0\u1eddi qu\u1ea3n l\u00fd trong nh\u00f3m c\u1ee7a b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng k\u1ebf ho\u1ea1ch \u0111\u1ec3 nh\u1eafc nh\u1edf b\u1ea3n th\u00e2n v\u1ec1 c\u00e1c m\u1ee5c ti\u00eau.<\/p>\n<p>V\u00ec \u0111i\u1ec1u n\u00e0y, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eeda \u0111\u1ed5i t\u00f9y thu\u1ed9c v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ecdc k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n.\u00a0Tuy nhi\u00ean, h\u00e3y gi\u1eef nh\u1eefng thay \u0111\u1ed5i n\u00e0y gi\u1edbi h\u1ea1n t\u1eeb k\u1ebf ho\u1ea1ch n\u00e0y sang k\u1ebf ho\u1ea1ch kh\u00e1c.\u00a0\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 khi chia s\u1ebb d\u1ef1 \u0111o\u00e1n t\u00e0i ch\u00ednh, h\u00e3y gi\u1eef d\u1eef li\u1ec7u \u0111\u00f3 gi\u1ed1ng nhau tr\u00ean b\u1ea3ng.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/customer-insight.png\"><img decoding=\"async\" class=\"aligncenter wp-image-4614 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/customer-insight.png\" alt=\"\" width=\"800\" height=\"500\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/customer-insight.png 1080w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/customer-insight-300x188.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/customer-insight-768x480.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/customer-insight-1024x640.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/customer-insight-600x375.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/customer-insight-234x146.png 234w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/customer-insight-50x31.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/customer-insight-120x75.png 120w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/500;\" \/><\/a><\/p>\n<ol start=\"7\">\n<li>\n<h1><strong>Chia s\u1ebb ngu\u1ed3n c\u1ea3m h\u1ee9ng, c\u00e2u chuy\u1ec7n c\u1ee7a doanh nghi\u1ec7p<\/strong><\/h1>\n<\/li>\n<\/ol>\n<p>Theo t\u00e1c gi\u1ea3 Jeremey Donovan c\u1ee7a cu\u1ed1n H\u00f9ng bi\u1ec7n ki\u1ec3u TED chia s\u1ebb r\u1eb1ng khi b\u1ea1n mu\u1ed1n thu h\u00fat v\u00e0 thuy\u1ebft ph\u1ee5c ai \u0111\u00f3, h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t c\u00e2u chuy\u1ec7n cho d\u00f9 ch\u1ee7 \u0111\u1ec1 hay l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n l\u00e0 g\u00ec.<\/p>\n<p>V\u00e0 trong vi\u1ec7c chia s\u1ebb k\u1ebf ho\u1ea1ch c\u1ee7a m\u00ecnh v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0, kh\u00e1ch h\u00e0ng ho\u1eb7c th\u00e0nh vi\u00ean nh\u00f3m, k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n c\u1ea7n th\u1ec3 hi\u1ec7n r\u1eb1ng b\u1ea1n \u0111am m\u00ea, t\u1eadn t\u00e2m v\u00e0 th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn doanh nghi\u1ec7p v\u00e0 k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n.\u00a0B\u1ea1n c\u00f3 th\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 nh\u1eefng sai l\u1ea7m m\u00e0 b\u1ea1n \u0111\u00e3 h\u1ecdc, nh\u1eefng<\/p>\n<p>v\u1ea5n \u0111\u1ec1 m\u00e0 b\u1ea1n hy v\u1ecdng s\u1ebd gi\u1ea3i quy\u1ebft, li\u1ec7t k\u00ea c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n v\u00e0 \u0111i\u1ec1u g\u00ec kh\u00e1c bi\u1ec7t gi\u1eefa doanh nghi\u1ec7p m\u00ecnh v\u1edbi c\u00e1c doanh nghi\u1ec7p kh\u00e1c.<\/p>\n<ol start=\"8\">\n<li>\n<h1><strong> L\u1eddi k\u1ebft<\/strong><\/h1>\n<\/li>\n<\/ol>\n<p>Hy v\u1ecdng b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c s\u01a1 b\u1ed9 v\u1ec1 c\u00e1c th\u00e0nh ph\u1ea7n c\u1ea7n c\u00f3 c\u1ee7a m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh. Tuy nhi\u00ean, v\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u1edbi nh\u01b0 b\u1ea1n v\u00e0 t\u00f4i c\u1ee7a c\u00e1ch \u0111\u00e2y 20 n\u0103m ch\u01b0a c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m song song v\u1edbi nh\u1eefng h\u1ea1n ch\u1ebf v\u1ec1 ngu\u1ed3n l\u1ef1c, g\u00e2y c\u1ea3n tr\u1edf vi\u1ec7c th\u1ef1c hi\u1ec7n nh\u1eefng d\u1ef1 \u00e1n c\u1ee7a m\u00ecnh.<\/p>\n<p>V\u1edbi hy v\u1ecdng mang l\u1ea1i c\u01a1 h\u1ed9i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau cho c\u00e1c doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam.<\/p>\n<p>DTM \u0111\u00e3 cho ra \u0111\u1eddi d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insights kh\u00e1ch h\u00e0ng t\u00f9y ch\u1ec9nh ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u m\u1ed7i doanh nghi\u1ec7p <b>ch\u1ec9<\/b> <b>t\u1eeb<\/b><b> 20\u00a0 <\/b><b>tri\u1ec7u<\/b> <b>\u0111\u1ed3ng <\/b><b>and<\/b> <b>h\u1ed7<\/b> <b>tr\u1ee3<\/b> <b>t\u01b0<\/b> <b>v\u1ea5n<\/b> <b>MI\u1ec4N PH\u00cd <\/b>sau nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 doanh nghi\u1ec7p \u0111\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng k\u1ebft qu\u1ea3 \u0111\u1ea7u ra nghi\u00ean c\u1ee9u v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh, marketing. V\u1edbi g\u00f3i d\u1ecbch v\u1ee5 Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a ch\u00fang t\u00f4i, qu\u00ed kh\u00e1ch h\u00e0ng kh\u00f4ng nh\u1eefng \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n l\u1ef1a ch\u1ecdn d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u00ecnh, m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c nh\u1eadn nh\u1eefng gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch t\u1ed1i \u0111a nh\u1edd n\u0103ng l\u1ef1c v\u00e0 qui tr\u00ecnh l\u00e0m vi\u1ec7c khoa h\u1ecdc, ch\u1eb7t ch\u1ebd c\u1ee7a DTM Consulting.<\/p>\n<p>Kh\u00e1c v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb agency th\u00f4ng th\u01b0\u1eddng hi\u1ec7n nay, v\u1edbi \u0111\u1ed9i ng\u0169 c\u1ed1 v\u1ea5n chuy\u00ean m\u00f4n v\u00e0 chuy\u00ean gia gi\u1ecfi chuy\u00ean m\u00f4n v\u00e0 nhi\u1ec1u kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n, DTM Consulting kh\u00f4ng ch\u1ec9 h\u1ed7 tr\u1ee3 t\u01b0 v\u1ea5n c\u00e1c v\u1ea5n \u0111\u1ec1, kh\u00f3 kh\u0103n tr\u01b0\u1edbc m\u1eaft t\u1ea1i doanh nghi\u1ec7p m\u00e0 c\u00f2n cam k\u1ebft s\u1ebd \u0111\u1ed3ng h\u00e0nh l\u00e2u d\u00e0i v\u1edbi doanh nghi\u1ec7p, \u0111em l\u1ea1i l\u1ee3i \u00edch t\u1ed1i \u01b0u cho doanh nghi\u1ec7p Vi\u1ec7t ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng h\u01a1n.<\/p>\n<p><strong>N\u1ebfu b\u1ea1n \u0111ang quan t\u00e2m \u0111\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, th\u1ecb tr\u01b0\u1eddng cho s\u1ea3n ph\u1ea9m m\u1edbi, LI\u00caN H\u1ec6 NGAY \u0110\u1ec2 NH\u1eacN T\u01af V\u1ea4N<\/strong><\/p>\n<div class=\"panel-body\">\n<p><strong><span style=\"color: #ff0000;\">LI\u00caN H\u1ec6 \u0110\u1ec2 NH\u1eacN T\u01af V\u1ea4N MI\u1ec4N PH\u00cd NGAY!<\/span><\/strong> <input id=\"mce-EMAIL\" class=\"email form-control\" name=\"email\" required=\"\" type=\"email\" value=\"\" placeholder=\"Email Address\" \/><\/p>\n<form id=\"mc-embedded-subscribe-form\" class=\"validate form-inline\" role=\"target=&quot;_blank&quot;\" action=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\" method=\"post\" name=\"mc-embedded-subscribe-form\" novalidate=\"\" data-trp-original-action=\"https:\/\/dtmconsulting.vn\/lien-he\/\">\n<div class=\"form-group\"><button id=\"mc-embedded-subscribe\" class=\"btn btn-primary\" name=\"subscribe\" type=\"submit\" value=\"subscribe\">NH\u1eacN T\u01af V\u1ea4N <\/button><br \/>\n<!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups--><\/p>\n<div style=\"position: absolute; left: -5000px;\"><\/div>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n<hr \/>\n<p>DTM Consulting &#8211; test s\u1ea3n ph\u1ea9m, t\u01b0 v\u1ea5n ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m<\/p>\n<p>Hotline:<strong> (+84) 911 30 38 36 | <\/strong>Email:<strong> contacts@dtmconsulting.vn<\/strong><\/p>\n<p>Address<strong> T\u1ea7ng 6, t\u00f2a nh\u00e0 Ph\u01b0\u01a1ng Nga, s\u1ed1 15 ng\u00f5 2 Th\u1ecd Th\u00e1p, C\u1ea7u Gi\u1ea5y, H\u00e0 N\u1ed9i<em>.<\/em><\/strong><\/p>\n<blockquote><p>&nbsp;<\/p><\/blockquote>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>M\u1ed7i doanh nghi\u1ec7p d\u00f9 l\u1edbn hay nh\u1ecf c\u0169ng c\u1ea7n ph\u1ea3i \u00a0x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch kinh doanh v\u00ec n k\u1ebf ho\u1ea1ch \u00a0kinh doanh ch\u00ednh l\u00e0 t\u1ea5m b\u1ea3n \u0111\u1ed3 d\u1eabn \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p.\u00a0Cho d\u00f9 l\u00e0 \u0111\u1ec3 cung c\u1ea5p ph\u01b0\u01a1ng h\u01b0\u1edbng hay thu h\u00fat c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, k\u1ebf ho\u1ea1ch kinh doanh l\u00e0 r\u1ea5t [&hellip;]<\/p>","protected":false},"author":4,"featured_media":9830,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[644,653],"class_list":["post-9825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-chien-luoc-marketing","tag-ke-hoach-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=9825"}],"version-history":[{"count":16,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9825\/revisions"}],"predecessor-version":[{"id":12799,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9825\/revisions\/12799"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/9830"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=9825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=9825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=9825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}