{"id":9810,"date":"2020-01-08T00:39:43","date_gmt":"2020-01-07T17:39:43","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=9810"},"modified":"2020-02-15T15:26:17","modified_gmt":"2020-02-15T08:26:17","slug":"5-xu-huong-marketer-can-biet-cho-2020","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/5-xu-huong-marketer-can-biet-cho-2020\/","title":{"rendered":"5 xu h\u01b0\u1edbng marketer c\u1ea7n bi\u1ebft cho 2020"},"content":{"rendered":"

N\u1ebfu b\u1ea1n nh\u00ecn l\u1ea1i c\u00e1ch marketing \u0111\u00e3 ph\u00e1t tri\u1ec3n, ti\u1ebfn tr\u00ecnh c\u1ee7a n\u00f3 t\u1eeb qu\u1ea3ng c\u00e1o \u0111\u01a1n gi\u1ea3n \u0111\u1ebfn marketing hi\u1ec7n \u0111\u1ea1i ng\u00e0y nay. <\/span>Nh\u01b0ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 c\u0169ng nh\u01b0 thay \u0111\u1ed5i nh\u1eadn th\u1ee9c xung quanh h\u1ec7 sinh th\u00e1i marketing, 2020 ch\u1eafc ch\u1eafn s\u1ebd c\u00f2n mang l\u1ea1i nhi\u1ec1u xu h\u01b0\u1edbng m\u1edbi th\u00fa v\u1ecb.<\/span><\/p>\n

T\u0103ng tr\u01b0\u1edfng c\u1ee7a Voice Search (T\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i)<\/strong><\/h1>\n

T\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn trong 5 n\u0103m qua nh\u01b0ng kh\u00f4ng c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng nhi\u1ec1u nh\u01b0 n\u0103m g\u1ea7n \u0111\u00e2y.<\/span><\/p>\n

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c h\u1ec7 th\u1ed1ng loa th\u00f4ng minh nh\u01b0 Amazon Echo v\u00e0 Google Home, c\u00f3 c\u01a1 h\u1ed9i cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1m ph\u00e1 qu\u1ea3ng c\u00e1o loa th\u00f4ng minh. <\/span>\u0110i\u1ec1u n\u00e0y tuy nhi\u00ean v\u1eabn c\u00f2n kh\u00e1 \u0111\u01a1n gi\u1ea3n.<\/span><\/p>\n

\"xu<\/p>\n

Tuy nhi\u00ean, xu h\u01b0\u1edbng m\u1edbi c\u00e1c marketer n\u00ean th\u1ef1c hi\u1ec7n \u0111\u1ea7u ti\u00ean \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u00ecnh cho vi\u1ec7c t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i.<\/span><\/p>\n

Theo Google, 20% t\u1ea5t c\u1ea3 c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm c\u1ee7a Google hi\u1ec7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua t\u00ecm ki\u1ebfm b\u1eb1ng gi\u1ecdng n\u00f3i. M\u1ed9t c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi h\u01a1n n\u1eefa l\u00e0 g\u1ea7n 71% t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng trong kho\u1ea3ng 18 1829 s\u1eed d\u1ee5ng tr\u1ee3 l\u00fd gi\u1ecdng n\u00f3i tr\u00ean \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh c\u1ee7a h\u1ecd.<\/strong><\/p>\n

\u0110i\u1ec1u n\u00e0y mang \u0111\u1ebfn m\u1ed9t c\u01a1 h\u1ed9i l\u1edbn \u0111\u1ec3 nh\u1eafm \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau th\u00f4ng qua t\u00ecm ki\u1ebfm, \u0111\u1eb7c bi\u1ec7t l\u00e0 ngo\u00e0i c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng truy\u1ec1n th\u1ed1ng nh\u01b0 Google, Facebook, Instagram v\u00e0 Snapchat.<\/span><\/p>\n

Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 marketing<\/strong><\/h1>\n

Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng trong l\u1ecbch s\u1eed kh\u00f4ng ph\u1ea3i l\u00e0 t\u00e2m \u0111i\u1ec3m c\u1ee7a marketing v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u01b0u ti\u00ean. Ch\u00fang th\u01b0\u1eddng r\u01a1i v\u00e0o c\u00e1c ch\u1ee9c n\u0103ng tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m, k\u1ef9 thu\u1eadt ho\u1eb7c th\u1eadm ch\u00ed ng\u01b0\u1eddi d\u00f9ng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y s\u1ebd kh\u00f4ng c\u00f2n v\u00e0o n\u0103m 2020. Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng l\u00e0 xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu c\u1ee7a marketing.<\/span><\/p>\n

C\u00e1c marketer kh\u00f4ng c\u00f2n \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 m\u1ed9t nh\u00e0 cung c\u1ea5p th\u00f4ng tin cho th\u1ecb tr\u01b0\u1eddng. V\u1edbi vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng th\u00f4ng minh v\u00e0 ti\u1ebft ki\u1ec7m h\u01a1n, kh\u00f4ng c\u00f2n mu\u1ed1n b\u1ecb spam h\u00e0ng lo\u1ea1t v\u00e0 l\u00e0m qu\u00e1 t\u1ea3i th\u00f4ng tin ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 truy c\u1eadp (m\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y v\u1eabn s\u1ebd t\u1ed3n t\u1ea1i).<\/span><\/p>\n

Thay v\u00e0o \u0111\u00f3, s\u1ebd c\u00f3 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i trong vi\u1ec7c cung c\u1ea5p tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean c\u1ea3 kh\u00eda c\u1ea1nh c\u00e1 nh\u00e2n h\u00f3a v\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c. M\u1ee5c ti\u00eau l\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch v\u00e0 h\u1ea5p d\u1eabn v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p n\u1ed9i dung ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi h\u1ecd.<\/span><\/p>\n

S\u1ebd kh\u00f4ng c\u00f3 g\u00ec \u0111\u00e1ng ng\u1ea1c nhi\u00ean khi th\u1ea5y xu h\u01b0\u1edbng CX (tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng) s\u1ebd \u0111\u01b0\u1ee3c marketing v\u00e0o n\u0103m 2020 v\u00e0 nh\u1eefng n\u0103m t\u1edbi.<\/span><\/p>\n

>>> Xem th\u00eam:<\/strong> Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? H\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a><\/p>\n

Ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng c\u1ee7a Chatbots<\/strong><\/h1>\n

Chatbot \u0111\u00e3 t\u1ed3n t\u1ea1i trong nhi\u1ec1u n\u0103m. Nh\u01b0ng c\u00f3 r\u1ea5t \u00edt nh\u1eefng tr\u01b0\u1eddng h\u1ee3p c\u1ee7a m\u1ed9t chatbot th\u1ef1c s\u1ef1 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m v\u00e0 cu\u1ed9c tr\u00f2 chuy\u1ec7n t\u1ed1t cho ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

H\u00e3y ngh\u0129 v\u1ec1 l\u1ea7n cu\u1ed1i c\u00f9ng b\u1ea1n s\u1eed d\u1ee5ng chatbot. Tr\u1ea3i nghi\u1ec7m c\u00f3 t\u1ed1t h\u01a1n n\u00f3i chuy\u1ec7n v\u1edbi ai \u0111\u00f3 kh\u00f4ng? <\/span>Ch\u1eafc l\u00e0 kh\u00f4ng.<\/span><\/p>\n

Tuy nhi\u00ean, theo <\/span>m\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y c\u1ee7a Juniper Networks<\/span>, c\u00e1c chatbot \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 <\/span>b\u1edfi<\/span> AI s\u1ebd gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u1eaft gi\u1ea3m chi ph\u00ed 439 t\u1ef7 \u0111\u00f4 la h\u00e0ng n\u0103m v\u00e0 t\u0103ng doanh thu th\u00eam 112 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2023.<\/span><\/p>\n

C\u00e1c c\u00f4ng ty b\u1eaft \u0111\u1ea7u nh\u1eadn ra r\u1eb1ng chatbot cung c\u1ea5p c\u01a1 h\u1ed9i to l\u1edbn \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a, c\u00e1 nh\u00e2n h\u00f3a, chuy\u1ec3n \u0111\u1ed5i v\u00e0 th\u1eadm ch\u00ed ch\u1ee7 \u0111\u1ed9ng tham gia c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u00fap t\u0103ng doanh s\u1ed1.<\/span><\/p>\n

Kh\u00f4ng ch\u1ec9 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u B2C c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i \u00edch n\u00e0y. C\u00e1c c\u00f4ng ty B2B d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd s\u1eed d\u1ee5ng c\u00e1c chatbot nhi\u1ec1u nh\u01b0 c\u00e1c k\u1ebft qu\u1ea3 kh\u00e1c nh\u01b0 thu th\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, kh\u00e1m ph\u00e1 c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Thay \u0111\u1ed5i ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (Social Media)<\/strong><\/h1>\n

\"xu<\/p>\n

Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u00e3 t\u1ed3n t\u1ea1i trong nhi\u1ec1u th\u1eadp k\u1ef7. S\u1ef1 ph\u00e1t tri\u1ec3n li\u00ean t\u1ee5c c\u0169ng nh\u01b0 c\u00e1c n\u1ec1n t\u1ea3ng m\u1edbi nh\u01b0 Tik Tok bi\u1ebfn n\u00f3 th\u00e0nh s\u00e2n ch\u01a1i cho c\u00e1c nh\u00e0 marketing ph\u00e1t tri\u1ec3n m\u1ea1nh.<\/span><\/p>\n

Trong n\u0103m 2020, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n trong nhi\u1ec1u l\u0129nh v\u1ef1c nh\u01b0ng c\u00f3 ba \u0111i\u1ec3m l\u1edbn c\u1ea7n xem x\u00e9t.<\/span><\/p>\n

Xem th\u00eam >> Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng trong m\u00f4i tr\u01b0\u1eddng Social Media<\/a><\/strong><\/p>\n

Th\u00eam quy \u0111\u1ecbnh v\u00e0 thay \u0111\u1ed5i<\/strong><\/h2>\n

\u0110\u1ebfn n\u0103m 2020, c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i s\u1ebd \u0111\u01b0\u1ee3c \u0111i\u1ec1u ti\u1ebft v\u00e0 xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng h\u01a1n.<\/span><\/p>\n

Ch\u00fang ta \u0111\u00e3 th\u1ea5y trong n\u0103m 2019 c\u00e1c v\u1ee5 ki\u1ec7n ph\u00e1p l\u00fd l\u1edbn ch\u1ed1ng l\u1ea1i nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 c\u00f4ng ngh\u1ec7 l\u1edbn \u0111\u00e3 x\u1ea3y ra do nh\u1eefng lo ng\u1ea1i v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 d\u1eef li\u1ec7u. Nh\u1eefng m\u1ed1i quan t\u00e2m kh\u00e1c xung quanh s\u1ee9c kh\u1ecfe x\u00e3 h\u1ed9i, c\u0169ng nh\u01b0 tin t\u1ee9c gi\u1ea3 m\u1ea1o c\u0169ng s\u1ebd \u0111\u1ee9ng \u0111\u1ea7u danh s\u00e1ch n\u00e0y.<\/span><\/p>\n

V\u1edbi cu\u1ed9c b\u1ea7u c\u1eed l\u1ea1i c\u1ee7a Trump, s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng, tin t\u1ee9c xung quanh c\u00e1c ch\u00ednh tr\u1ecb gia, tin t\u1ee9c b\u1ea7u c\u1eed gi\u1ea3, tin t\u1eb7c Nga v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa.<\/span><\/p>\n

M\u1ed1i quan t\u00e2m v\u1ec1 s\u1ee9c kh\u1ecfe x\u00e3 h\u1ed9i \u0111\u1eb7c bi\u1ec7t l\u00e0 xung quanh Gen Z v\u00e0 Millenials c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c ghi nh\u1eadn. V\u00ed d\u1ee5 v\u1ec1 c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u00e3 tham gia h\u1ed7 tr\u1ee3 n\u00e0y bao g\u1ed3m Instagram, t\u1ea1i m\u1ed9t s\u1ed1 qu\u1ed1c gia nh\u01b0 Canada v\u00e0 \u00dac, vi\u1ec7c x\u00f3a l\u01b0\u1ee3t th\u00edch kh\u1ecfi c\u00e1c b\u00e0i \u0111\u0103ng \u0111\u00e3 \u0111\u01b0\u1ee3c thi h\u00e0nh.<\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 s\u1ebd \u0111\u01b0\u1ee3c ki\u1ec3m tra ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i v\u00e0 d\u1eef li\u1ec7u c\u1ee7a h\u1ecd h\u01a1n bao gi\u1edd h\u1ebft.<\/span><\/p>\n

Th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i (Social commerce)<\/strong><\/h2>\n

T\u00edch h\u1ee3p th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i trong l\u1ecbch s\u1eed \u0111\u00e3 ch\u1eadm \u1edf c\u00e1c n\u01b0\u1edbc nh\u01b0 Ch\u00e2u \u00c2u v\u00e0 B\u1eafc M\u1ef9. <\/span><\/p>\n

\u0110\u00f3 l\u00e0 APAC d\u1eabn \u0111\u1ea7u v\u1ec1 ph\u00ed.<\/span><\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf c\u00e1c khu v\u1ef1c n\u00e0y \u0111\u00e3 mua s\u1eafm qua c\u00e1c k\u00eanh x\u00e3 h\u1ed9i (\u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng). C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Instagram \u0111\u00e3 thi\u1ebft l\u1eadp n\u1ec1n t\u1ea3ng \u0111\u1ec3 s\u1eed d\u1ee5ng th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i \u1edf c\u00e1c n\u01b0\u1edbc ph\u01b0\u01a1ng T\u00e2y.<\/span><\/p>\n

V\u00ed d\u1ee5, Instagram \u0111\u00e3 ph\u00e1t h\u00e0nh v\u00e0o n\u0103m 2019, c\u00e1c ch\u1ee9c n\u0103ng cho c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1eb7t ti\u1ec1n c\u1eeda h\u00e0ng <\/span>tr\u1ef1c ti\u1ebfp t\u1eeb Instagram c\u1ee7a ri\u00eang h\u1ecd<\/span>. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 mua tr\u1ef1c ti\u1ebfp t\u1eeb b\u00e0i vi\u1ebft.<\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa, tr\u1edf th\u00e0nh xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu c\u1ee7a 2020 m\u00e0 c\u00e1c marketer kh\u00f4ng th\u1ec3 b\u1ecf qua.<\/span><\/p>\n

Xem th\u00eam >> Social Media Marketing: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ROI (T\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n)<\/a><\/strong><\/p>\n

C\u1eadp nh\u1eadt nh\u00e2n kh\u1ea9u h\u1ecdc<\/strong><\/h2>\n

C\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i nh\u01b0 Instagram v\u00e0 Snapchat ch\u1ee7 y\u1ebfu l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng marketing cho Millenials v\u00e0 Gen Z.<\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y s\u1ebd kh\u00f4ng c\u00f2n ch\u00ednh x\u00e1c cho n\u0103m 2020 n\u1eefa.<\/span><\/p>\n

Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u00e3 thay \u0111\u1ed5i khi nh\u00e2n kh\u1ea9u h\u1ecdc \u1edf \u0111\u1ed9 tu\u1ed5i l\u1edbn h\u01a1n \u0111ang tham gia.<\/span><\/p>\n

Ng\u01b0\u1eddi d\u00f9ng Instagram c\u00f3 tu\u1ed5i gi\u00e0 h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng t\u01b0\u1edfng t\u01b0\u1ee3ng. C\u00f3 nhi\u1ec1u ng\u01b0\u1eddi t\u1eeb 45 \u0111\u1ebfn 54 tu\u1ed5i s\u1eed d\u1ee5ng Instagram h\u01a1n so v\u1edbi nh\u1eefng ng\u01b0\u1eddi t\u1eeb 13 \u0111\u1ebfn 17 tu\u1ed5i.<\/span><\/p>\n

>>> Xem th\u00eam: 3 c\u1ea5p \u0111\u1ed9 v\u1ec1 social insights tr\u00ean Digital marketing<\/a><\/strong><\/p>\n

\u0110\u1ecbnh d\u1ea1ng n\u1ed9i dung h\u1ea5p d\u1eabn h\u01a1n<\/strong><\/h1>\n

C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ng\u00e0y c\u00e0ng th\u00f4ng minh h\u01a1n.<\/span><\/p>\n

Kh\u00f4ng c\u00f2n l\u00e0 qu\u1ea3ng c\u00e1o spam h\u00e0ng lo\u1ea1t tr\u00ean b\u1ea3ng qu\u1ea3ng c\u00e1o ho\u1eb7c in ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c ho\u1eb7c th\u1eadm ch\u00ed \u1edf \u0111\u1ecbnh d\u1ea1ng k\u1ef9 thu\u1eadt s\u1ed1. <\/span>C\u00e1c doanh nghi\u1ec7p \u0111ang \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi nh\u01b0 VR \/ AR nh\u01b0ng c\u0169ng s\u1eed d\u1ee5ng n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c.<\/span><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi:<\/span><\/p>\n

Ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ec3 thao l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng kh\u1ed5ng l\u1ed3 v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 l\u1edbn nh\u01b0 Nike v\u00e0 Adidas d\u1eabn \u0111\u1ea7u. \u0110\u1ec3 n\u1ed5i b\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng, n\u1ed9i dung c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i n\u1ed5i b\u1eadt.<\/span><\/p>\n

Reebok \u0111\u00e3 l\u00e0m ch\u00ednh x\u00e1c \u0111i\u1ec1u n\u00e0y.<\/span><\/p>\n

B\u1eb1ng c\u00e1ch l\u1eafp \u0111\u1eb7t camera t\u1ed1c \u0111\u1ed9 v\u1edbi m\u00e0n h\u00ecnh gi\u00e0y trong khu v\u1ef1c mua s\u1eafm s\u1ea7m u\u1ea5t \u1edf Stockholm, n\u00f3 \u0111\u00e3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a m\u1ecdi ng\u01b0\u1eddi xung quanh. Ph\u1ea7n th\u01b0\u1edfng cho vi\u1ec7c ch\u1ea1y qua m\u00e0n h\u00ecnh nhanh h\u01a1n 17km m\u1ed7i gi\u1edd s\u1ebd gi\u00e0nh \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u00f4i gi\u00e0y ZPump 2.0 m\u1edbi. \u0110<\/span>\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 c\u00e1ch n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c chi\u1ebfm l\u0129nh th\u1ebf gi\u1edbi qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

N\u1ed9i dung trong AR v\u00e0 VR c\u0169ng gi\u00fap k\u00e9o s\u1ef1 thu h\u00fat.<\/span><\/p>\n

IKEA b\u1eaft \u0111\u1ea7u to\u00e0n b\u1ed9 th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng tr\u1edf l\u1ea1i v\u00e0o n\u0103m 2013 v\u1edbi \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a h\u1ecd. Nh\u01b0ng c\u0169ng c\u00f3 nhi\u1ec1u c\u00f4ng ty kh\u00e1c \u0111ang tham gia bao g\u1ed3m Pepsi v\u00e0 Shopify.<\/span><\/p>\n

M\u1eb7c d\u00f9 VR v\u00e0 AR lu\u00f4n c\u00f3 v\u1ebb gi\u1ed1ng nh\u01b0 m\u1ed9t kh\u00e1i ni\u1ec7m ph\u00f4 tr\u01b0\u01a1ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng kh\u00f3 ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c n\u1ed9i dung ti\u00eau chu\u1ea9n v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1eadn ra \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c.<\/span><\/p>\n

Pokemon Go l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng AR th\u00f4ng qua n\u1ed9i dung ch\u01a1i game.<\/span><\/p>\n

>>> Xem th\u00eam: B2B Marketing: T\u1ea1o n\u1ed9i dung theo Marketing funnel<\/a><\/strong><\/p>\n

N\u0103m 2020 s\u1ebd l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00fa v\u1ecb \u0111\u1ec3 marketing v\u1edbi r\u1ea5t nhi\u1ec1u ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 m\u1edbi nh\u01b0ng c\u0169ng thay \u0111\u1ed5i nh\u1eadn th\u1ee9c.<\/span><\/p>\n

Marketing kh\u00f4ng ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t nh\u00e1nh l\u00e0 qu\u1ea3ng c\u00e1o m\u00e0 l\u00e0 n\u00ean th\u1ef1c hi\u1ec7n m\u1ed9t ch\u1ee9c n\u0103ng l\u1edbn h\u01a1n v\u1edbi s\u1ef1 tham gia nhi\u1ec1u h\u01a1n t\u1eeb tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u00e1c h\u00ecnh th\u1ee9c n\u1ed9i dung h\u1eefu \u00edch h\u01a1n.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

N\u1ebfu b\u1ea1n nh\u00ecn l\u1ea1i c\u00e1ch marketing \u0111\u00e3 ph\u00e1t tri\u1ec3n, ti\u1ebfn tr\u00ecnh c\u1ee7a n\u00f3 t\u1eeb qu\u1ea3ng c\u00e1o \u0111\u01a1n gi\u1ea3n \u0111\u1ebfn marketing hi\u1ec7n \u0111\u1ea1i ng\u00e0y nay. Nh\u01b0ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 c\u0169ng nh\u01b0 thay \u0111\u1ed5i nh\u1eadn th\u1ee9c xung quanh h\u1ec7 sinh th\u00e1i marketing, 2020 ch\u1eafc ch\u1eafn s\u1ebd c\u00f2n mang l\u1ea1i nhi\u1ec1u xu h\u01b0\u1edbng m\u1edbi th\u00fa […]<\/p>","protected":false},"author":17,"featured_media":9820,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,127],"tags":[],"class_list":["post-9810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-trend",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=9810"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9810\/revisions"}],"predecessor-version":[{"id":10222,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9810\/revisions\/10222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/9820"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=9810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=9810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=9810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}