{"id":9787,"date":"2020-01-06T16:38:23","date_gmt":"2020-01-06T09:38:23","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=9787"},"modified":"2020-03-16T10:57:35","modified_gmt":"2020-03-16T03:57:35","slug":"b2b-marketing-tao-noi-dung-theo-marketing-funnel","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/b2b-marketing-tao-noi-dung-theo-marketing-funnel\/","title":{"rendered":"B2B Marketing: T\u1ea1o n\u1ed9i dung theo Marketing funnel"},"content":{"rendered":"

Theo Demand Metric, content marketing<\/a> t\u1ea1o ra s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cao g\u1ea5p ba l\u1ea7n so v\u1edbi outbound marketing v\u00e0 chi ph\u00ed th\u1ea5p h\u01a1n kho\u1ea3ng 62%. L\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u B2B, n\u1ebfu b\u1ea1n mu\u1ed1n thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh v\u00e0 chi ti\u00eau \u00edt h\u01a1n \u0111\u1ec3 l\u00e0m nh\u01b0 v\u1eady, b\u1ea1n n\u00ean t\u1eadn d\u1ee5ng content marketing. <\/span>\u0110\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n m\u1ed9t marketing funnel.\u00a0<\/span><\/p>\n

Marketing funnel l\u00e0 g\u00ec?<\/strong><\/h1>\n

Marketing funnel (ph\u1ec5u)<\/strong>\u00a0m\u00f4 t\u1ea3 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ebfn v\u1edbi s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p.<\/p>\n

T\u1eeb c\u00e1c giai \u0111o\u1ea1n ban \u0111\u1ea7u khi kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn, t\u00ecm hi\u1ec3u v\u1ec1 doanh nghi\u1ec7p\/s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, \u0111\u1ebfn giai \u0111o\u1ea1n mua h\u00e0ng, sau mua h\u00e0ng.<\/p>\n

Th\u00f4ng qua vi\u1ec7c\u00a0ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/a>,\u00a0nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\u00a0v\u00e0 kh\u00e1ch h\u00e0ng<\/a>, s\u1eed d\u1ee5ng marketing funnel cho ph\u00e9p b\u1ea1n bi\u1ebft doanh nghi\u1ec7p b\u1ea1n ph\u1ea3i l\u00e0m g\u00ec \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf c\u00e1c giai \u0111o\u1ea1n nh\u1ea5t \u0111\u1ecbnh.\u00a0B\u1eb1ng c\u00e1ch\u00a0\u0111\u00e1nh gi\u00e1 c\u00e1c k\u00eanh c\u1ee7a b\u1ea1n\u00a0, b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng th\u00fac \u0111\u1ea9y doanh s\u1ed1 l\u1edbn h\u01a1n, trung th\u00e0nh h\u01a1n v\u00e0 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn h\u01a1n.<\/p>\n

Trong b\u00e0i vi\u1ebft n\u00e0y, DTM Consulting s\u1ebd gi\u00fap b\u1ea1n t\u00ecm hi\u1ec3u c\u00e1ch t\u1ea1o marketing funnel B2B c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 cao trong d\u00e0i h\u1ea1n.<\/span><\/p>\n

T\u1ea1i sao b\u1ea1n c\u1ea7n t\u1ea1o marketing funnel B2B<\/b><\/h1>\n

B\u00e1o c\u00e1o c\u1ee7a <\/span>Vi\u1ec7n Content Marketing <\/span>cho th\u1ea5y kho\u1ea3ng 58% c\u00e1c nh\u00e0 marketer B2B s\u1eed d\u1ee5ng content marketing \u0111\u1ec3 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/a>, nu\u00f4i d\u01b0\u1ee1ng h\u1ecd v\u00e0 chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1.<\/span><\/p>\n

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\u0110i\u1ec1u n\u00e0y cho th\u1ea5y vi\u1ec7c t\u1ea1o n\u1ed9i dung h\u1eefu \u00edch v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n s\u1ebd gi\u00fap b\u1ea1n r\u1ea5t nhi\u1ec1u v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u B2B. B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean b\u1ea1n ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u1ec3 th\u00e0nh c\u00f4ng v\u1edbi \u0111i\u1ec1u n\u00e0y l\u00e0 hi\u1ec3u nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang g\u1eb7p ph\u1ea3i v\u00e0 gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft.<\/span><\/p>\n

V\u00ec v\u1eady, b\u1ea1n n\u00ean ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng g\u00ec \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n \u0111ang n\u00f3i. L\u00e0m \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111\u1eb7t ch\u00fang v\u00e0o c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. Sau khi x\u00e1c \u0111\u1ecbnh c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n n\u00ean t\u1ea1o n\u1ed9i dung th\u1ef1c s\u1ef1 gi\u00fap \u0111\u1ee1 h\u1ecd (ch\u1ea1m \u0111\u00fang v\u00e0o painpoint kh\u00e1ch h\u00e0ng). <\/span>Khi b\u1ea1n l\u00e0m th\u1ebf, kh\u00e1ch h\u00e0ng s\u1ebd bi\u1ebft, th\u00edch v\u00e0 tin t\u01b0\u1edfng b\u1ea1n!<\/span><\/p>\n

Khi t\u1ea1o marketing funnel B2B, b\u1ea1n n\u00ean <\/span>c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ef9 thu\u1eadt ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung tuy\u1ec7t v\u1eddi. M\u1ed7i sai l\u1ea7m<\/span>\u00a0trong m\u1ed9t giai \u0111o\u1ea1n c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c giai \u0111o\u1ea1n kh\u00e1c c\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

>>> Xem th\u00eam: Vai tr\u00f2 c\u1ee7a Marketing Funnel trong x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing<\/a><\/strong><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch m\u00e0 marketing funnel B2B c\u00f3 th\u1ec3 gi\u00fap c\u00f4ng ty c\u1ee7a b\u1ea1n:<\/span><\/p>\n

1. Kh\u00f4ng n\u00ean \u0111\u1ea7u t\u01b0 nhi\u1ec1u v\u00e0o qu\u1ea3ng c\u00e1o<\/b><\/h2>\n

Khi b\u1ea1n c\u00f3 marketing funnel B2B, b\u1ea1n s\u1ebd chi ti\u00eau \u00edt h\u01a1n cho c\u00e1c qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n. \u0110i\u1ec1u n\u00e0y l\u00e0 do b\u1ea1n li\u00ean t\u1ee5c t\u1ea1o n\u1ed9i dung \u0111\u1ec3 th\u00f4ng b\u00e1o v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh \u1edf m\u1ed7i c\u1ea5p \u0111\u1ed9 c\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, b\u1ea1n s\u1ebd x\u1ebfp h\u1ea1ng cao trong c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1edbi kh\u00e1n gi\u1ea3 m\u1edbi v\u00e0 gi\u00fap trang web c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u li\u00ean k\u1ebft ng\u01b0\u1ee3c h\u01a1n.<\/span><\/p>\n

B\u1ea1n kh\u00f4ng ch\u1ec9 chi ti\u00eau \u00edt h\u01a1n cho qu\u1ea3ng c\u00e1o khi b\u1ea1n s\u1eed d\u1ee5ng content marketing , m\u00e0 b\u1ea1n c\u00f2n ti\u1ebfp t\u1ee5c nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau cho trang web c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch li\u00ean t\u1ee5c. Kh\u00f4ng gi\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n, chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n k\u1ebft th\u00fac ngay khi ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n c\u1ea1n ki\u1ec7t.<\/span><\/p>\n

V\u1edbi marketing funnel B2B, b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp n\u00f3 ngay h\u00f4m nay v\u00e0 n\u00f3 ti\u1ebfp t\u1ee5c t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 cho b\u1ea1n trong nh\u1eefng n\u0103m t\u1edbi.<\/span><\/p>\n

2. T\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h2>\n

Nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 bi\u1ebft t\u00ean th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t, ng\u01b0\u1eddi l\u00e0m marketing n\u00ean hi\u1ec3u nh\u1eefng nh\u00e2n t\u1ed1 l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt. \u0110\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y, marketer ph\u1ea3i t\u1ea1o n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc th\u1ea5y r\u00f5 b\u1ea1n kh\u00e1c bi\u1ec7t nh\u01b0 th\u1ebf n\u00e0o so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n

V\u00ed d\u1ee5, trong digital marketing ng\u00e0y nay, h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u bi\u1ebft Neil Patel nh\u01b0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. L\u00fd do t\u1ea1i sao \u0111i\u1ec1u n\u00e0y l\u00e0 r\u1ea5t \u0111\u01a1n gi\u1ea3n. Neil Patel \u0111\u00e3 d\u00e0nh nhi\u1ec1u n\u0103m \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng content marketing.<\/span><\/p>\n

Neil Patel ch\u1ec9 xu\u1ea5t b\u1ea3n b\u00e0i vi\u1ebft tr\u00ean blog m\u1ed7i tu\u1ea7n. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u0169ng t\u00edch c\u1ef1c tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng social media, b\u1eb1ng c\u00e1ch t\u1ea1o ra c\u00e1c video h\u1eefu \u00edch cho nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i m\u00ecnh. <\/span>B\u1eb1ng c\u00e1ch tri\u1ec3n khai m\u1ed9t marketing funnel nh\u01b0 th\u1ebf n\u00e0y, Neil Patel \u0111\u00e3 c\u00f3 th\u1ec3 t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n

3. Nh\u1eadn th\u1ee9c \u1ea3nh h\u01b0\u1edfng trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch<\/b><\/h2>\n

B\u1ea1n c\u00e0ng t\u1ea1o ra n\u1ed9i dung \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng t\u1ea1o n\u00ean nh\u1eefng \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh l\u00ean kh\u00e1ch h\u00e0ng.\u00a0 V\u00ec v\u1eady, kh\u00e1ch h\u00e0ng th\u00edch s\u1eed d\u1ee5ng khuy\u1ebfn ngh\u1ecb c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng n\u00e0y tr\u01b0\u1edbc khi h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. Theo Corporate Eye, 84% ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c hi\u1ec7n mua h\u00e0ng sau khi \u0111\u1ecdc v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn.<\/span><\/p>\n

V\u00ec v\u1eady, n\u1ebfu b\u1ea1n mu\u1ed1n tr\u1edf th\u00e0nh ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh, b\u1ea1n ph\u1ea3i s\u1eed d\u1ee5ng marketing funnel B2B. L\u00fd do r\u1ea5t \u0111\u01a1n gi\u1ea3n. T\u00e2m l\u00fd con ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng theo c\u00e1ch m\u00e0 m\u1ecdi ng\u01b0\u1eddi th\u00edch mua t\u1eeb nh\u1eefng ng\u01b0\u1eddi h\u1ecd bi\u1ebft, th\u00edch v\u00e0 tin t\u01b0\u1edfng.<\/span><\/p>\n

\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c tr\u1ea1ng th\u00e1i n\u00e0y, b\u1ea1n ph\u1ea3i \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t c\u01a1 quan c\u00f3 \u1ea3nh h\u01b0\u1edfng. Content marketing gi\u00fap x\u00e2y d\u1ef1ng s\u1ef1 \u1ea3nh h\u01b0\u1edfng \u0111\u00f3 cho th\u01b0\u01a1ng hi\u1ec7u B2B c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o b\u1ea1n s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c g\u00ec \u0111\u1ec3 t\u1ea1o n\u1ed9i dung h\u1eefu \u00edch v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean c\u01a1 s\u1edf nh\u1ea5t qu\u00e1n.<\/span><\/p>\n

4. L\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n<\/b><\/h2>\n

Content marketing th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm h\u1eefu c\u01a1 c\u1ee7a b\u1ea1n. S\u1ef1 th\u1eadt l\u00e0, n\u1ebfu n\u1ed9i dung c\u1ee7a b\u1ea1n t\u1ed1t, l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n c\u1ee7a b\u1ea1n s\u1ebd t\u0103ng \u0111\u1ec3 khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eadp m\u1ed9t ho\u1eb7c m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a b\u1ea1n \u0111ang nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/span><\/p>\n

M\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n h\u01a1n t\u1eeb Google l\u00e0 th\u00f4ng qua content marketing. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, b\u1ea1n c\u1ea7n t\u1ea1o n\u1ed9i dung v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c kh\u00e1c nhau \u0111\u1ec3 gi\u00fap kh\u1eafc ph\u1ee5c c\u00e1c v\u1ea5n \u0111\u1ec1 SEO<\/a>.<\/span><\/p>\n

Khi b\u1ea1n t\u1ea1o n\u1ed9i dung h\u1eefu \u00edch d\u01b0\u1edbi d\u1ea1ng b\u00e0i \u0111\u0103ng tr\u00ean blog, video, trang tr\u1eafng, nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p tr\u00ean trang web c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c, b\u1ea1n s\u1ebd h\u01b0\u1edbng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean \u0111\u1ebfn trang web c\u1ee7a m\u00ecnh.<\/span><\/p>\n

>>> Xem th\u00eam: [M\u1edbi nh\u1ea5t] 10 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u00ean Internet m\u00e0 ai c\u0169ng ph\u1ea3i bi\u1ebft<\/a><\/strong><\/p>\n

Hi\u1ec3u v\u1ec1 giai \u0111o\u1ea1n c\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/b><\/h1>\n

\u0110\u1ec3 t\u1ea1o marketing funnel ho\u1ea1t \u0111\u1ed9ng, b\u1ea1n ph\u1ea3i hi\u1ec3u c\u00e1c giai \u0111o\u1ea1n m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n tham gia. \u0110\u1ed1i v\u1edbi marketing funnel B2B l\u00fd t\u01b0\u1edfng, c\u00f3 ba giai \u0111o\u1ea1n h\u00ecnh th\u00e0nh h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    \n
  1. Giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c<\/span><\/li>\n
  2. Giai \u0111o\u1ea1n c\u00e2n nh\u1eafc<\/span><\/li>\n
  3. Giai \u0111o\u1ea1n mua h\u00e0ng<\/span><\/li>\n<\/ol>\n

    Giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c<\/b><\/h2>\n

    \u0110\u00e2y l\u00e0 n\u01a1i b\u1ea1n x\u00e1c \u0111\u1ecbnh t\u00ednh c\u00e1ch ng\u01b0\u1eddi mua B2B c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n bi\u1ebft lo\u1ea1i ng\u01b0\u1eddi mua c\u00f3 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 lo\u1ea1i th\u00f4ng tin h\u1ecd \u0111ang t\u00edch c\u1ef1c t\u00ecm ki\u1ebfm.<\/span><\/p>\n

    S\u1ef1 hi\u1ec3u bi\u1ebft c\u1ee7a b\u1ea1n v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, vai tr\u00f2 c\u1ee7a nh\u00e0 tuy\u1ec3n d\u1ee5ng b\u1ea1n \u0111ang nh\u1eafm m\u1ee5c ti\u00eau, painpoint<\/a>, \u01b0u ti\u00ean c\u1ee7a h\u1ecd v\u00e0 th\u00fac \u0111\u1ea9y mua h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n giao ti\u1ebfp t\u1ed1t h\u01a1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/span><\/p>\n

    N\u1ebfu m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng bi\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i, h\u1ecd s\u1ebd kh\u00f4ng th\u1ea5y s\u1ef1 c\u1ea7n thi\u1ebft ph\u1ea3i t\u00ecm gi\u1ea3i ph\u00e1p. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 h\u1ecd s\u1ebd kh\u00f4ng mua h\u00e0ng. B\u1ea1n c\u1ea7n gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eadn ra h\u1ecd \u0111ang c\u00f3 v\u1ea5n \u0111\u1ec1 \u1edf \u0111\u00e2u v\u00e0 cung c\u1ea5p cho h\u1ecd nh\u1eefng gi\u1ea3i ph\u00e1p.<\/span><\/p>\n

    Ch\u1eb3ng h\u1ea1n, n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 tr\u1ee3 l\u00fd \u1ea3o, b\u1ea1n ph\u1ea3i l\u00e0m cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n bi\u1ebft r\u1eb1ng painpoint c\u1ee7a h\u1ecd l\u00e0 m\u1ed9t quy tr\u00ecnh l\u00e0m vi\u1ec7c kh\u00f4ng c\u00f3 t\u1ed5 ch\u1ee9c. \u0110\u1ec3 gi\u1ea3i quy\u1ebft \u0111i\u1ec1u n\u00e0y, h\u1ecd c\u1ea7n t\u1eadp trung v\u00e0o ph\u1ea7n quan tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a h\u1ecd v\u00e0 outsourse cho b\u1ea1n. Thuy\u1ebft ph\u1ee5c d\u1eabn \u0111\u1ebfn ti\u1ebfp c\u1eadn v\u1edbi b\u1ea1n ho\u1ea1t \u0111\u1ed9ng ho\u00e0n to\u00e0n t\u1ed1t.<\/span><\/p>\n

    C\u00e1c \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung ho\u1ea1t \u0111\u1ed9ng t\u1ed1t \u1edf giai \u0111o\u1ea1n n\u00e0y bao g\u1ed3m c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog, \u01b0u \u0111\u00e3i c\u00f3 th\u1ec3 t\u1ea3i xu\u1ed1ng, SEO, trang tr\u1eafng, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, video, email tr\u1ef1c ti\u1ebfp v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/span><\/p>\n

    Giai \u0111o\u1ea1n c\u00e2n nh\u1eafc<\/b><\/h2>\n

    Ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n gi\u1edd \u0111\u00e3 hi\u1ec3u nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a h\u1ecd v\u00e0 h\u1ecd cam k\u1ebft gi\u1ea3i quy\u1ebft n\u00f3. H\u1ecd \u0111ang nghi\u00ean c\u1ee9u c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c nhau \u0111\u1ec3 kh\u1eafc ph\u1ee5c v\u1ea5n \u0111\u1ec1 v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c l\u1ef1a ch\u1ecdn c\u1ee7a h\u1ecd \u0111\u1ec3 bi\u1ebft li\u1ec7u n\u00f3 c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch v\u00e0 t\u00ecnh h\u00ecnh c\u00f4ng ty c\u1ee7a h\u1ecd kh\u00f4ng.<\/span><\/p>\n

    \u1ede giai \u0111o\u1ea1n n\u00e0y, b\u1ea1n s\u1ebd cho th\u1ea5y tri\u1ec3n v\u1ecdng c\u1ee7a m\u00ecnh. T\u1ea1i sao s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t h\u1ecd c\u00f3 th\u1ec3 c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. B\u1ea1n s\u1ebd s\u1eed d\u1ee5ng \u0111i\u1ec3m \u0111au c\u1ee7a h\u1ecd \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb duy nh\u1ea5t m\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n s\u1ebd n\u00f3i.<\/span><\/p>\n

    Giai \u0111o\u1ea1n n\u00e0y l\u00e0 r\u1ea5t quan tr\u1ecdng trong h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y l\u00e0 do, \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p ngo\u00e0i kia, h\u1ecd mu\u1ed1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi mua h\u00e0ng. Kh\u00f4ng ch\u1ec9 v\u1eady, h\u1ecd mu\u1ed1n x\u00e1c nh\u1eadn xem s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 ph\u1ea3i l\u00e0 th\u1ee9 s\u1ebd t\u0103ng th\u00eam gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p c\u1ee7a h\u1ecd hay kh\u00f4ng <\/span>.<\/span><\/i><\/p>\n

    C\u00e1c \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung t\u1ed1t nh\u1ea5t \u0111\u1ec3 s\u1eed d\u1ee5ng trong giai \u0111o\u1ea1n n\u00e0y bao g\u1ed3m nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p, h\u01b0\u1edbng d\u1eabn, h\u1ed9i th\u1ea3o tr\u00ean web, b\u1ea3n tin, qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i, m\u1eabu, podcast, email, danh s\u00e1ch ki\u1ec3m tra, trang tr\u1eafng v\u00e0 video.<\/span><\/p>\n

    V\u00ed d\u1ee5, v\u1edbi tr\u01b0\u1eddng h\u1ee3p, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua<\/a> t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i. \u0110\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ec9 cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00e1c b\u01b0\u1edbc ch\u00ednh x\u00e1c b\u1ea1n s\u1eed d\u1ee5ng trong doanh nghi\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 tuy\u1ec7t v\u1eddi t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/span><\/p>\n

    >>> Xem th\u00eam: Nghi\u00ean c\u1ee9u Kh\u00e1ch h\u00e0ng kh\u00f3 hay d\u1ec5?<\/a><\/strong><\/p>\n

    Giai \u0111o\u1ea1n mua h\u00e0ng<\/b><\/h2>\n

    \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n quan tr\u1ecdng nh\u1ea5t trong marketing funnel B2B c\u1ee7a b\u1ea1n. \u1ede giai \u0111o\u1ea1n n\u00e0y, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng quy\u1ebft \u0111\u1ecbnh h\u1ecd c\u00f3 mua h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u hay kh\u00f4ng. Giai \u0111o\u1ea1n n\u00e0y c\u0169ng r\u1ea5t t\u1ebf nh\u1ecb v\u00ec ch\u1ec9 m\u1ed9t ph\u1ea7n nh\u1ecf kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n \u0111i t\u1edbi b\u01b0\u1edbc n\u00e0y. Nh\u01b0ng nh\u1eefng ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n th\u01b0\u1eddng l\u00e0 tri\u1ec3n v\u1ecdng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n. Do \u0111\u00f3, m\u1ed9t th\u00f4ng tin sai l\u1ec7ch nh\u1ecf v\u00e0 s\u1eed d\u1ee5ng t\u1eeb ng\u1eef kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7 c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n m\u1ea5t kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    V\u00ec v\u1eady, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang tr\u00ean b\u1edd v\u1ef1c \u0111\u00e0m ph\u00e1n c\u00e1c \u0111i\u1ec1u kho\u1ea3n kinh doanh v\u1edbi b\u1ea1n. Kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u00e1nh gi\u00e1 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n. H\u1ecd \u0111\u00e3 xem x\u00e9t nh\u1eefng \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m v\u00e0 s\u1eb5n s\u00e0ng chuy\u1ec3n n\u00f3 cho nh\u1eefng ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh, c\u00e1 nh\u00e2n ho\u1eb7c nh\u00f3m c\u1ea5p cao c\u1ee7a c\u00f4ng ty s\u1ebd y\u00eau c\u1ea7u ph\u00ea duy\u1ec7t h\u1ee3p \u0111\u1ed3ng v\u00e0 x\u00e1c nh\u1eadn vi\u1ec7c mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/span><\/p>\n

    Nh\u1eefng g\u00ec b\u1ea1n s\u1ebd l\u00e0m cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh trong giai \u0111o\u1ea1n n\u00e0y l\u00e0 lo\u1ea1i b\u1ecf nh\u1eefng s\u1ef1 l\u1ef1a ch\u1ecdn kh\u00e1c t\u1eeb \u0111\u1ed1i th\u1ee7 c\u00f3 th\u1ec3 ng\u0103n h\u1ecd mua. \u0110i\u1ec1u n\u00e0y n\u00ean bao g\u1ed3m vi\u1ec7c h\u1ed7 tr\u1ee3 h\u1ecd m\u1edf r\u1ed9ng quy m\u00f4 th\u00f4ng qua c\u00e1c r\u00e0o c\u1ea3n t\u1ed5 ch\u1ee9c m\u00e0 h\u1ecd c\u00f3 th\u1ec3 c\u00f3.<\/span><\/p>\n

    Ch\u1eb3ng h\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch cho c\u00e1c li\u00ean h\u1ec7 c\u1ee7a b\u1ea1n c\u00e1ch gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1edbi h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb. Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ec9 cho h\u1ecd c\u00e1ch t\u1ea1o ra m\u1ed9t tr\u01b0\u1eddng h\u1ee3p \u0111\u1ec3 mua v\u00e0 gi\u00fap h\u1ecd ph\u00e1t tri\u1ec3n m\u1ed9t k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n ch\u00ednh x\u00e1c.<\/span><\/p>\n

    C\u00e1c lo\u1ea1i n\u1ed9i dung ho\u1ea1t \u0111\u1ed9ng t\u1ed1t trong giai \u0111o\u1ea1n n\u00e0y l\u00e0 th\u1eed nghi\u1ec7m, tr\u00ecnh di\u1ec5n, t\u01b0 v\u1ea5n chuy\u00ean nghi\u1ec7p, nghi\u00ean c\u1ee9u th\u1ef1c nghi\u1ec7m, \u0111\u00e1nh gi\u00e1\/l\u1eddi ch\u1ee9ng th\u1ef1c v\u00e0 s\u1ef1 ki\u1ec7n\/h\u1ed9i ch\u1ee3.<\/span><\/p>\n

    >>> Xem th\u00eam: 7 c\u00e1ch thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi t\u1ed1t nh\u1ea5t<\/a><\/strong><\/p>\n

    Marketing funnel B2B s\u1ebd gi\u00fap c\u00f4ng ty c\u1ee7a b\u1ea1n n\u1ebfu \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ch\u00ednh x\u00e1c v\u1edbi “t\u00ednh c\u00e1ch B2B” m\u1ea1nh m\u1ebd cho t\u1eebng giai \u0111o\u1ea1n h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng. Hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 ph\u00e1t tri\u1ec3n n\u1ed9i dung c\u1ed9ng h\u01b0\u1edfng t\u1ed1t v\u1edbi h\u1ecd.<\/span><\/p>\n

    \u0110\u00e2y c\u0169ng l\u00e0 l\u00fd do t\u1ea1i sao b\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u marketing funnel c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch hi\u1ec3u giai \u0111o\u1ea1n kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd tr\u1ea3i qua trong h\u00e0nh tr\u00ecnh mua h\u00e0ng. V\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c chia s\u1ebb trong b\u00e0i \u0111\u0103ng n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o marketing funnel B2B hi\u1ec7u qu\u1ea3 gi\u00fap c\u00f4ng ty c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

    Theo Demand Metric, content marketing t\u1ea1o ra s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cao g\u1ea5p ba l\u1ea7n so v\u1edbi outbound marketing v\u00e0 chi ph\u00ed th\u1ea5p h\u01a1n kho\u1ea3ng 62%. L\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u B2B, n\u1ebfu b\u1ea1n mu\u1ed1n thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh v\u00e0 chi ti\u00eau \u00edt h\u01a1n \u0111\u1ec3 l\u00e0m […]<\/p>","protected":false},"author":17,"featured_media":9798,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[644],"class_list":["post-9787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-chien-luoc-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=9787"}],"version-history":[{"count":7,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9787\/revisions"}],"predecessor-version":[{"id":10618,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9787\/revisions\/10618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/9798"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=9787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=9787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=9787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}