{"id":9725,"date":"2020-01-06T18:03:17","date_gmt":"2020-01-06T11:03:17","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=9725"},"modified":"2020-03-13T15:43:20","modified_gmt":"2020-03-13T08:43:20","slug":"cach-lap-ke-hoach-marketing-va-goi-y-ke-hoach-marketing-mau","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/cach-lap-ke-hoach-marketing-va-goi-y-ke-hoach-marketing-mau\/","title":{"rendered":"C\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch marketing v\u00e0 g\u1ee3i \u00fd k\u1ebf ho\u1ea1ch marketing m\u1eabu"},"content":{"rendered":"

\u0110\u1eebng lo l\u1eafng, c\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch marketing online<\/strong> hay t\u1ed5ng th\u1ec3 th\u00ec c\u0169ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t \u201cb\u1ea3n \u0111\u1ed3\u201d h\u01b0\u1edbng d\u1eabn \u0111\u1ecbnh h\u01b0\u1edbng cho c\u00e1c chi\u1ebfn d\u1ecbch theo m\u1ee5c ti\u00eau mong mu\u1ed1n, t\u1eeb m\u1ee5c ti\u00eau kinh doanh \u0111\u1ebfn c\u00e1c m\u1ee5c ti\u00eau marketing nh\u1eb1m b\u1ea3o \u0111\u1ea3m c\u00e1c k\u00eanh b\u1ea1n \u0111ang ph\u1ee5 tr\u00e1ch th\u1ef1c s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p. V\u00e0 l\u00e3nh \u0111\u1ea1o c\u0169ng th\u1ea5y \u0111\u01b0\u1ee3c nh\u00e2n s\u1ef1 l\u00e0m g\u00ec, c\u00e1c th\u00e0nh vi\u00ean kh\u00e1c l\u00e0m g\u00ec, t\u1ed1n bao nhi\u00eau ti\u1ec1n cho m\u1ed7i ho\u1ea1t \u0111\u1ed9ng, ti\u1ec1n \u0111em v\u1ec1 so v\u1edbi t\u1eebng \u0111\u1ed3ng b\u1ecf ra l\u00e0 bao nhi\u00eau.<\/p>\n

Ng\u00e2n s\u00e1ch \u2013 l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh m\u1ecdi th\u1ee9 trong marketing, \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ec1 xu\u1ea5t s\u1ebfp chi ti\u1ec1n cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ABC th\u00ec s\u1ebfp c\u0169ng c\u1ea7n bi\u1ebft ti\u1ec1n m\u00ecnh chi \u0111\u1ed5 v\u00e0o \u0111\u00e2u ch\u1ee9 nh\u1ec9?<\/p>\n

B\u1ea1n kh\u00f4ng th\u1ec3 offer s\u1ebfp 1 con s\u1ed1 ng\u00e2n s\u00e1ch l\u00e0 XXX tri\u1ec7u cho n\u0103m hay qu\u00fd t\u1edbi \u0111\u01b0\u1ee3c, s\u1ebfp c\u1ea7n c\u00f3 cam k\u1ebft t\u1eeb b\u1ea1n, k\u1ebf ho\u1ea1ch b\u1ea1n th\u1ef1c hi\u1ec7n \u0111\u1ec3 ho\u00e0n th\u00e0nh cam k\u1ebft \u0111\u00f3, ng\u01b0\u1eddi c\u1ea7n tuy\u1ec3n th\u00eam ra sao,\u2026.Quan tr\u1ecdng nh\u1ea5t, k\u1ebf ho\u1ea1ch nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp l\u00e0 \u201cb\u1ea3n \u0111\u1ed3\u201d h\u01b0\u1edbng d\u1eabn b\u1ea1n l\u00e0m c\u00e1c c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y theo \u0111\u1ecbnh h\u01b0\u1edbng c\u1ed1 \u0111\u1ecbnh \u0111\u1ec3 d\u1ea7n d\u1ea7n ti\u1ebfn t\u1edbi m\u1ee5c ti\u00eau marketing nh\u01b0 t\u0103ng 20% kh\u00e1ch h\u00e0ng m\u1edbi trong qu\u00fd t\u1edbi; l\u00e0 benchmark \u0111\u1ec3 b\u1ea1n theo d\u00f5i v\u00e0 \u0111\u00e1nh\u00a0 gi\u00e1 k\u1ebft qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y tr\u00ean t\u1eebng k\u00eanh, t\u1eebng action, th\u1eddi gian,\u2026<\/p>\n

M\u1ed7i ng\u00e0nh ngh\u1ec1, l\u0129nh v\u1ef1c, c\u00f4ng ty l\u1ea1i c\u1ea7n c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p, vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing<\/strong> cho ri\u00eang c\u00f4ng ty m\u00ecnh ho\u1eb7c k\u00eanh m\u00ecnh \u0111ang ph\u1ee5 tr\u00e1ch. Tuy nhi\u00ean r\u1ea5t nhi\u1ec1u b\u1ea1n b\u1ed1i r\u1ed1i khi kh\u00f4ng bi\u1ebft c\u00e1ch th\u1ee9c l\u1eadp k\u1ebf ho\u1ea1ch marketing hay kinh doanh ra sao v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c m\u1eabu k\u1ebf ho\u1ea1ch marketing<\/strong><\/a> tr\u00ean internet hay c\u00e1c c\u1ed9ng \u0111\u1ed3ng social media. Th\u1ef1c ch\u1ea5t c\u00e1c m\u1eabu \u0111\u00f3 ch\u1ec9 \u0111\u01a1n gi\u1ea3n g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n cho m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch ho\u00e0n ch\u1ec9nh v\u00e0 b\u1ea1n n\u00ean t\u00f9y bi\u1ebfn \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a m\u00ecnh cho t\u1eebng y\u1ebfu t\u1ed1 \u0111\u00f3. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd chia s\u1ebb nh\u1eefng y\u1ebfu t\u1ed1 gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 l\u1eadp \u0111\u01b0\u1ee3c k\u1ebf ho\u1ea1ch marketing v\u00e0 m\u1ed9t m\u1eabu chung cho m\u1ecdi marketer t\u00f9y bi\u1ebfn.<\/p>\n

C\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch marketing<\/strong><\/h1>\n

C\u00e1c k\u1ebf ho\u1ea1ch marketing c\u00f3 th\u1ec3 tr\u1edf n\u00ean kh\u00e1 chi ti\u1ebft \u0111\u1ec3 ph\u1ea3n \u00e1nh ng\u00e0nh m\u00e0 b\u1ea1n tham gia, cho d\u00f9 b\u1ea1n \u0111ang b\u00e1n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng (B2C) hay c\u00e1c doanh nghi\u1ec7p kh\u00e1c (B2B) v\u00e0 m\u1ee9c \u0111\u1ed9 hi\u1ec7n di\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a b\u1ea1n l\u1edbn nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

Xem C\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch marketing t\u1ea1i \u0111\u00e2y<\/strong><\/a>.<\/p>\n

Marketing channel<\/h1>\n

Cu\u1ed1i c\u00f9ng, vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch marketing c\u1ee7a b\u1ea1n s\u1ebd ph\u1ea3i c\u00f3 m\u1ed9t danh s\u00e1ch c\u00e1c k\u00eanh marketing<\/a><\/strong> c\u1ee7a b\u1ea1n. M\u1eb7c d\u00f9 c\u00f4ng ty c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng kh\u00f4ng gian qu\u1ea3ng c\u00e1o nh\u1ea5t \u0111\u1ecbnh, c\u00e1c k\u00eanh marketing c\u1ee7a b\u1ea1n l\u00e0 n\u01a1i b\u1ea1n s\u1ebd xu\u1ea5t b\u1ea3n n\u1ed9i dung gi\u00e1o d\u1ee5c ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n, t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 truy\u1ec1n b\u00e1 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

N\u1ebfu b\u1ea1n xu\u1ea5t b\u1ea3n (ho\u1eb7c c\u00f3 \u00fd \u0111\u1ecbnh xu\u1ea5t b\u1ea3n) tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, \u0111\u00e2y l\u00e0 n\u01a1i \u0111\u1ec3 n\u00f3i v\u1ec1 n\u00f3.\u00a0S\u1eed d\u1ee5ng ph\u1ea7n K\u00eanh marketing trong k\u1ebf ho\u1ea1ch marketing c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u01b0a ra m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0o b\u1ea1n mu\u1ed1n kh\u1edfi ch\u1ea1y trang kinh doanh tr\u00ean, b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y \u0111\u1ec3 l\u00e0m g\u00ec v\u00e0 b\u1ea1n s\u1ebd \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n tr\u00ean m\u1ea1ng n\u00e0y.\u00a0M\u1ed9t ph\u1ea7n c\u1ee7a m\u1ee5c \u0111\u00edch n\u00e0y l\u00e0 \u0111\u1ec3 ch\u1ee9ng minh cho c\u1ea5p tr\u00ean c\u1ee7a b\u1ea1n, c\u1ea3 b\u00ean trong m\u1ed9t Marketing b\u00ean ngo\u00e0i, r\u1eb1ng c\u00e1c k\u00eanh n\u00e0y s\u1ebd ph\u1ee5c v\u1ee5 \u0111\u1ec3 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p.<\/p>\n

C\u00e1c doanh nghi\u1ec7p c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i r\u1ed9ng l\u1edbn th\u1eadm ch\u00ed c\u00f3 th\u1ec3 xem x\u00e9t x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd trong m\u1ed9t m\u1eabu k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ri\u00eang bi\u1ec7t – m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ea3i xu\u1ed1ng b\u00ean d\u01b0\u1edbi.<\/p>\n

Xem th\u00eam >> Multi channel, cross channel v\u00e0 Omni channel<\/a><\/strong><\/p>\n

G\u1ee3i \u00fd k\u1ebf ho\u1ea1ch marketing m\u1eabu<\/h1>\n

Th\u1ef1c ch\u1ea5t, kh\u00f4ng c\u00f3 m\u1eabu k\u1ebf ho\u1ea1ch ho\u1eb7c m\u1eabu b\u00e1o c\u00e1o marketing c\u1ed1 \u0111\u1ecbnh m\u00e0 c\u00f2n t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c \u0111\u00edch v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a ng\u01b0\u1eddi l\u00ean k\u1ebf ho\u1ea1ch. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 g\u1ee3i \u00fd c\u1ee7a DTM v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n c\u00f3 trong m\u1ed9t b\u1ea3n marketing plan, cho d\u00f9 k\u1ebf ho\u1ea1ch \u0111\u00f3 l\u00e0 k\u1ebf ho\u1ea1ch k\u00eanh, k\u1ebf ho\u1ea1ch t\u1ed5ng th\u1ec3,…<\/p>\n

G\u1ee3i \u00fd k\u1ebf ho\u1ea1ch marketing m\u1eabu c\u1ee7a DTM Consulting T\u1ea0I \u0110\u00c2Y<\/a><\/strong><\/p>\n

Ho\u1eb7c T\u1ea3i m\u1eabu k\u1ebf ho\u1ea1ch marketing tr\u00ean Excel<\/a><\/p>","protected":false},"excerpt":{"rendered":"

\u0110\u1eebng lo l\u1eafng, c\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch marketing online hay t\u1ed5ng th\u1ec3 th\u00ec c\u0169ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t \u201cb\u1ea3n \u0111\u1ed3\u201d h\u01b0\u1edbng d\u1eabn \u0111\u1ecbnh h\u01b0\u1edbng cho c\u00e1c chi\u1ebfn d\u1ecbch theo m\u1ee5c ti\u00eau mong mu\u1ed1n, t\u1eeb m\u1ee5c ti\u00eau kinh doanh \u0111\u1ebfn c\u00e1c m\u1ee5c ti\u00eau marketing nh\u1eb1m b\u1ea3o \u0111\u1ea3m c\u00e1c k\u00eanh b\u1ea1n \u0111ang ph\u1ee5 tr\u00e1ch th\u1ef1c s\u1ef1 […]<\/p>","protected":false},"author":4,"featured_media":9802,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[653],"class_list":["post-9725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-ke-hoach-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=9725"}],"version-history":[{"count":13,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9725\/revisions"}],"predecessor-version":[{"id":10608,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9725\/revisions\/10608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/9802"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=9725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=9725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=9725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}