{"id":9719,"date":"2020-01-03T17:36:22","date_gmt":"2020-01-03T10:36:22","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=9719"},"modified":"2021-05-04T13:39:05","modified_gmt":"2021-05-04T06:39:05","slug":"cach-xac-dinh-khach-hang-muc-tieu","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/cach-xac-dinh-khach-hang-muc-tieu\/","title":{"rendered":"C\u00e1ch x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c nh\u1ea5t"},"content":{"rendered":"

C\u00f3 m\u1ed9t s\u1ef1 th\u1eadt r\u1eb1ng, ch\u1eb3ng c\u00f3 c\u00f4ng ty, th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u00f3 th\u1ec3\u00a0 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Vi\u1ec7c x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng. V\u00e0 m\u1ed9t ch\u00e2n dung kh\u00e1ch h\u00e0ng (persona) r\u00f5 r\u00e0ng l\u00e0 \u0111i\u1ec1u c\u00e0n thi\u1ebft \u0111\u1ed1i v\u1edbi m\u1ecdi c\u00f4ng ty. Khi nh\u1eafm m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch th\u00edch h\u1ee3p, c\u00e1c c\u00f4ng ty nh\u1ecf c\u0169ng c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00f4ng ty l\u1edbn v\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh, marketing di\u1ec5n ra m\u1ed9t c\u00e1ch tr\u01a1n chu.<\/p>\n

Nh\u1eafm t\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n t\u1eeb ch\u1ed1i nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi ti\u00eau ch\u00ed c\u1ee7a b\u1ea1n. Thay v\u00e0o \u0111\u00f3, vi\u1ec7c n\u00e0y cho ph\u00e9p b\u1ea1n t\u1eadp trung c\u00e1c ho\u1ea1t \u0111\u1ed9ng, ngu\u1ed3n l\u1ef1c v\u00e0o m\u1ed9t\/ho\u1eb7c m\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u00f3 ti\u1ec1m n\u0103ng h\u01a1n c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c.<\/p>\n

Khi x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, c\u00e1c n\u1ed7 l\u1ef1c marketing s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n nhi\u1ec1u.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c nh\u1ea5t cho doanh nghi\u1ec7p:<\/p>\n

1-Xem x\u00e9t c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/h2>\n

\"C\u00e1ch<\/p>\n

Ai l\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n?<\/p>\n

T\u1ea1i sao h\u1ecd mua h\u00e0ng c\u1ee7a b\u1ea1n?<\/p>\n

T\u00ecm ki\u1ebfm c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 l\u1ee3i \u00edch chung, nh\u1eefng \u0111i\u1ec3m ch\u00fang n\u00e0o mang l\u1ea1i l\u1ee3i \u00edch nhi\u1ec1u nh\u1ea5t trong kinh doanh?<\/p>\n

2-So s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h2>\n

\"So<\/p>\n

\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n l\u00e0 nh\u1eefng ai?<\/p>\n

H\u1ecd \u0111ang nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u00e0o?<\/p>\n

C\u00e1ch h\u1ecd nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn kh\u00e1ch h\u00e0ng ra sao?<\/p>\n

>>Xem th\u00eam: 6 b\u01b0\u1edbc nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a><\/p><\/blockquote>\n

3-Ph\u00e2n t\u00edch s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 kinh doanh<\/h2>\n

\"Ph\u00e2n<\/p>\n

C\u00e1ch \u0111\u01a1n gi\u1ea3m nh\u1ea5t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u ph\u00e2n t\u00edch s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 h\u00e3y vi\u1ebft ra danh s\u00e1ch (danh m\u1ee5c) s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n \u0111ang cung c\u1ea5p. N\u00ean vi\u1ebft tr\u00ean gi\u1ea5y ho\u1eb7c nh\u1eefng n\u01a1i m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 th\u1ec3 th\u1ea5y v\u00e0 c\u00f9ng nhau th\u1ea3o lu\u1eadn, \u0111\u00e1nh gi\u00e1.\u00a0R\u1ed3i vi\u1ebft ra t\u1eebng t\u00ednh n\u0103ng m\u00e0 s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 \u0111\u00f3 \u0111em l\u1ea1i, nh\u1eefng l\u1ee3i \u00edch.<\/p>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u00e1nh gi\u00e1, h\u00e3y \u0111\u1ee9ng t\u1eeb g\u00f3c \u0111\u1ed9 kh\u00e1ch h\u00e0ng – \u0111\u1ed1i chi\u1ebfu l\u1ea1i d\u1eef li\u1ec7u t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i (n\u1ebfu \u0111ang kinh doanh) s\u1eafp x\u1ebfp th\u1ee9 t\u1ef1 \u01b0u ti\u00ean c\u1ee7a nh\u1eefng t\u00ednh n\u0103ng, l\u1ee3i \u00edch \u0111\u00f3.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3y li\u1ec7t k\u00ea ra nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u v\u1ec1 l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n cung c\u1ea5p.<\/p>\n

Cu\u1ed1i c\u00f9ng, \u0111\u1ed1i chi\u1ebfu l\u1ea1i nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, ngu\u1ed3n l\u1ef1c c\u1ee7a b\u1ea1n v\u00e0 kh\u00fac kh\u00e1ch h\u00e0ng b\u1ea1n mu\u1ed1n t\u1eadp trung h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n

4-X\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng v\u00e0 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau<\/h1>\n

Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u1ea5y r\u00f5 nhu c\u1ea7u, m\u00e0 c\u1ea3 nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng mua n\u00f3 nh\u1ea5t. H\u00e3y v\u1ebd ra ch\u00e2n dung kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 h\u1ecd.\u00a0Ch\u00e2n dung kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c l\u00e0m r\u00f5 b\u1edfi c\u00e1c y\u1ebfu t\u1ed1:<\/p>\n