{"id":9713,"date":"2020-01-03T17:30:17","date_gmt":"2020-01-03T10:30:17","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=9713"},"modified":"2020-01-18T10:35:18","modified_gmt":"2020-01-18T03:35:18","slug":"cac-kenh-tim-kiem-khach-hang-hieu-qua","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/cac-kenh-tim-kiem-khach-hang-hieu-qua\/","title":{"rendered":"C\u00e1c k\u00eanh t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3"},"content":{"rendered":"

B\u1ea1n kh\u00f4ng bi\u1ebft t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng \u1edf \u0111\u00e2u?<\/p>\n

B\u1ea1n kh\u00f4ng bi\u1ebft c\u00e1ch t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3?<\/p>\n

B\u1ea1n kh\u00f4ng bi\u1ebft c\u00e1c k\u00eanh t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng n\u00e0o t\u1ed1t nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00f4ng ty m\u00ecnh?<\/p>\n

Vi\u1ec7c ch\u1ecdn k\u00eanh hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c ROI. ROI t\u1ed1i \u0111a lu\u00f4n lu\u00f4n l\u00e0 m\u1ee5c ti\u00eau cho b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch n\u00e0o c\u1ee7a c\u00f4ng ty. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 danh s\u00e1ch c\u00e1c k\u00eanh \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3.<\/p>\n

> Xem th\u00eam: ROI l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng ROI<\/a><\/p>\n

\"C\u00e1c<\/p><\/blockquote>\n

1-Trang web<\/h1>\n

Website c\u1ee7a c\u00f4ng ty l\u00e0 m\u1ed9t k\u00eanh \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3.<\/p>\n

M\u1ed9t s\u1ed1 doanh nghi\u1ec7p kh\u00f4ng ngh\u0129 r\u1eb1ng trang web c\u1ee7a h\u1ecd l\u00e0 m\u1ed9t k\u00eanh marketing hi\u1ec7u qu\u1ea3, nh\u01b0ng trong th\u1ef1c t\u1ebf, n\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t trong nh\u1eefng quan tr\u1ecdng nh\u1ea5t. \u0110\u00e2y l\u00e0 n\u01a1i ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u0111\u1ebfn khi h\u1ecd mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 n\u1ebfu h\u1ecd kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, ng\u01b0\u1eddi d\u00f9ng s\u1ebd kh\u00f4ng \u1edf l\u1ea1i trang \u0111\u1ee7 l\u00e2u \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u0169ng nh\u01b0 \u0111\u00f3 l\u00e0 th\u01b0\u1edbc \u0111o \u0111\u1ec3 \u0111o l\u01b0\u1eddng quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ebfn d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n

Trang web c\u1ee7a b\u1ea1n n\u00ean \u0111em \u0111\u1ebfn \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean t\u1ed1t. V\u00e0 n\u00f3 s\u1ebd th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng doanh nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n theo c\u00e1ch b\u1ea1n mu\u1ed1n. Hi\u1ec7n nay c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website c\u00f3 s\u1eb5n v\u00e0 mi\u1ec5n ph\u00ed nh\u01b0 Google Analytics, Piwik, SimilarWeb, What Runs Where,…<\/p>\n

C\u00e1c d\u1eef li\u1ec7u thu v\u1ec1 s\u1ebd gi\u00fap \u00edch c\u00f4ng ty t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 th\u1ef1c hi\u1ec7n hai \u0111i\u1ec1u: gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n

2-M\u1ea1ng x\u00e3 h\u1ed9i<\/h1>\n

M\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7n nay c\u1ef1c k\u1ef3 ph\u1ed5 bi\u1ebfn. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh nhanh nh\u1ea5t, d\u1ec5 d\u00e0ng nh\u1ea5t.<\/p>\n

M\u1ecdi ng\u01b0\u1eddi \u0111ang t\u00edch c\u1ef1c s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i. H\u1ecd b\u1ecf ra nhi\u1ec1u gi\u1edd \u0111\u1ed3ng h\u1ed3 tr\u00ean \u0111\u00f3 \u0111\u1ec3 gi\u1ea3i tr\u00ed, v\u00e0 \u0111\u00f4i khi l\u00e0 nghi\u00ean c\u1ee9u r\u1ed3i \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n

M\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng cung c\u1ea5p c\u00e1c c\u01a1 h\u1ed9i x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng c\u00f3 gi\u00e1 tr\u1ecb m\u00e0 b\u1ea1n th\u1ef1c s\u1ef1 s\u1ebd kh\u00f4ng t\u00ecm th\u1ea5y \u1edf b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o kh\u00e1c.<\/p>\n

Nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn hi\u1ec7n nay doanh nghi\u1ec7p v\u00e0 c\u1ea3 kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn l\u00e0 Facebook, Instagram.<\/p>\n

3-Email<\/h1>\n

\"Email\"<\/p>\n

Email l\u00e0 m\u1ed9t c\u00e1ch t\u1ed1t \u0111\u1ec3 b\u1ea1n marketing tr\u1ef1c ti\u1ebfp. B\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp danh s\u00e1ch email kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. R\u1ed3i g\u1eedi email \u0111\u1ebfn h\u1ecd \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng cho c\u00f4ng ty c\u1ee7a m\u00ecnh.<\/p>\n

>>> Xem th\u00eam: C\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a><\/p>\n

4-C\u00e1ch x\u00e1c \u0111\u1ecbnh c\u00e1c k\u00eanh hi\u1ec7u qu\u1ea3<\/h1>\n

Nh\u1eefng g\u00ec m\u00e0 m\u1ed9t marketer c\u1ea7n l\u00e0m l\u00e0 t\u00ecm v\u00e0 th\u1eed nghi\u1ec7m c\u00e1c k\u00eanh m\u1edbi. Ch\u1eafc ch\u1eafn r\u1eb1ng m\u1ed9t s\u1ed1 k\u00eanh s\u1ebd ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n m\u1ed9t s\u1ed1 kh\u00e1c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c k\u00eanh marketing hi\u1ec7u qu\u1ea3.<\/p>\n

Th\u1eed nghi\u1ec7m<\/h2>\n

H\u00e3y th\u1eed nghi\u1ec7m c\u00e1c k\u00eanh m\u1edbi. B\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd ph\u00e1t tri\u1ec3n n\u1ebfu b\u1ea1n kh\u00f4ng li\u00ean t\u1ee5c th\u1eed nghi\u1ec7m c\u00e1c k\u00eanh m\u1edbi. V\u00cc ch\u1eafc ch\u1eafn b\u1ea1n kh\u00f4ng th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c k\u00eanh m\u1edbi c\u00f3 hi\u1ec7u qu\u1ea3 h\u01a1n k\u00eanh c\u0169.<\/p>\n

Ph\u00e1t tri\u1ec3n<\/h2>\n

C\u00e1c th\u1eed nghi\u1ec7m kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng mang l\u1ea1i nh\u1eefng k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c. M\u1ed9t s\u1ed1 s\u1ebd \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn cho b\u1ea1n, s\u1ed1 kh\u00e1c th\u00ec kh\u00f4ng.<\/p>\n

H\u00e3y ch\u1ecdn v\u00e0 t\u1eadp trung v\u00e0o nh\u1eefng k\u00eanh \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn cho b\u1ea1n.<\/p>\n

T\u1ed1i \u01b0u<\/h2>\n

M\u1ee5c ti\u00eau c\u1ee7a vi\u1ec7c t\u1ed1i \u01b0u l\u00e0 gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng b\u00e1n. V\u00e0 sau \u0111\u00f3 gi\u1eef nguy\u00ean s\u1ed1 l\u01b0\u1ee3ng b\u00e1n trong khi c\u1eaft gi\u1ea3m c\u00e1c chi ph\u00ed kh\u00e1c.<\/p>\n

T\u00f9y ch\u1ec9nh v\u00e0 duy tr\u00ec<\/h2>\n

C\u00e1c k\u00eanh marketing t\u1ed1t \u0111\u1ec1u s\u1ebd tr\u1edf n\u00ean b\u00e3o h\u00f2a. Gi\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o Facebook m\u1ed9t v\u00e0i n\u0103m tr\u01b0\u1edbc, l\u00e0 m\u1ed9t m\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1 \u0111\u1ec3 c\u00e1c c\u00f4ng ty, ng\u01b0\u1eddi b\u00e1n h\u00e0ng \u0111\u1ed5 ti\u1ec1n c\u1ee7a m\u00ecnh v\u00e0 ki\u1ebfm ra l\u1ee3i nhu\u1eadn. Ng\u00e0y nay c\u00e1c c\u00f4ng ty, ng\u01b0\u1eddi b\u00e1n h\u00e0ng v\u1eabn l\u00e0m vi\u1ec7c \u0111\u00f3, nh\u01b0ng qu\u1ea3ng c\u00e1o Facebook \u0111\u00e3 kh\u00f3 kh\u0103n h\u01a1n nhi\u1ec1u.<\/p>\n

\u0110\u1ec3 theo k\u1ecbp, b\u1ea1n ph\u1ea3i li\u00ean t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh v\u00e0 duy tr\u00ec c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh.<\/p>","protected":false},"excerpt":{"rendered":"

B\u1ea1n kh\u00f4ng bi\u1ebft t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng \u1edf \u0111\u00e2u? B\u1ea1n kh\u00f4ng bi\u1ebft c\u00e1ch t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3? B\u1ea1n kh\u00f4ng bi\u1ebft c\u00e1c k\u00eanh t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng n\u00e0o t\u1ed1t nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00f4ng ty m\u00ecnh? Vi\u1ec7c ch\u1ecdn k\u00eanh hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c ROI. […]<\/p>","protected":false},"author":4,"featured_media":9730,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[644],"class_list":["post-9713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-chien-luoc-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=9713"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9713\/revisions"}],"predecessor-version":[{"id":9950,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9713\/revisions\/9950"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/9730"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=9713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=9713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=9713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}