{"id":9701,"date":"2020-01-02T17:54:22","date_gmt":"2020-01-02T10:54:22","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=9701"},"modified":"2020-01-21T12:26:35","modified_gmt":"2020-01-21T05:26:35","slug":"nghien-cuu-khach-hang-kho-hay-de","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-khach-hang-kho-hay-de\/","title":{"rendered":"Nghi\u00ean c\u1ee9u Kh\u00e1ch h\u00e0ng kh\u00f3 hay d\u1ec5?"},"content":{"rendered":"<h1><b>Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, nhu c\u1ea7u v\u00e0 h\u00e0nh vi. N\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a <a href=\"http:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-la-gi-market-research\/\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a>, nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c nghi\u00ean c\u1ee9u thi\u1ebft k\u1ebf. M\u1eb7c d\u00f9 v\u1eady, n\u00f3 lu\u00f4n t\u1eadp trung v\u00e0o nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i ho\u1eb7c ti\u1ec1m n\u0103ng c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u<\/span><span style=\"font-weight: 400;\"> c\u1ee7a<\/span><span style=\"font-weight: 400;\"> kh\u00e1ch h\u00e0ng ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng v\u00e0\/ho\u1eb7c c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n kinh doanh.<\/span><\/p>\n<h1><b>Th\u1ef1c hi\u1ec7n Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng quan tr\u1ecdng v\u1edbi m\u1ed7i doanh nghi\u1ec7p<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Ra m\u1eaft m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c cung c\u1ea5p d\u1ecbch v\u1ee5 m\u1edbi c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t kho\u1ea3ng th\u1eddi gian kh\u00e1 th\u00fa v\u1ecb cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, c\u00f3 r\u1ea5t nhi\u1ec1u kh\u00eda c\u1ea1nh c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t trong khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 m\u1edbi \u0111\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 n\u01a1i nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng nh\u01b0:<\/span><\/p>\n<h2><b>\u0110\u1ec3 hi\u1ec3u v\u1ec1 s\u1ef1 s\u1eb5n s\u00e0ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u1ed1t l\u00e0 khi kh\u00e1ch h\u00e0ng ph\u1ea3i s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. T\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u00f2i h\u1ecfi c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 m\u00e0 \u0111\u1ed5i l\u1ea1i mong \u0111\u1ee3i ROI t\u1eeb vi\u1ec7c mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Tuy nhi\u00ean, n\u1ebfu m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ee7 nhu c\u1ea7u \u0111\u1ec3 ch\u1ea5p nh\u1eadn s\u1ea3n ph\u1ea9m n\u00e0y, s\u1ea3n ph\u1ea9m \u0111\u00f3 c\u00f3 c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng th\u1ea5p b\u1eb1ng c\u00e1ch khai th\u00e1c ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng . Do \u0111\u00f3, tr\u01b0\u1edbc khi ra m\u1eaft s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, c\u00e1c doanh nghi\u1ec7p, c\u00f4ng ty c\u1ea7n ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng, \u0111\u1ec3 hi\u1ec3u li\u1ec7u m\u1ecdi ng\u01b0\u1eddi c\u00f3 s\u1eb5n s\u00e0ng chi cho s\u1ea3n ph\u1ea9m m\u1edbii m\u00e0 b\u1ea1n cung c\u1ea5p hay kh\u00f4ng.<\/span><\/p>\n<h2><b>X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f4ng ty c\u00f3 th\u1ec3 hi\u1ec3u th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd d\u1ef1a tr\u00ean<\/span> <span style=\"font-weight: 400;\">ph\u00e2n kh\u00fac \u0111\u1ecba l\u00fd<\/span><span style=\"font-weight: 400;\"> v\u00e0 bi\u1ebft ch\u00ednh x\u00e1c ai quan t\u00e2m \u0111\u1ebfn vi\u1ec7c mua s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. Theo d\u1eef li\u1ec7u ho\u1eb7c ph\u1ea3n h\u1ed3i nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb kh\u00e1ch h\u00e0ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nghi\u00ean c\u1ee9u th\u1eadm ch\u00ed c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh ph\u01b0\u01a1ng ph\u00e1p marketing v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd \u0111\u1ec3 thu h\u00fat t\u1ed1t h\u01a1n \u0111\u1ed1i v\u1edbi ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3.<\/span><\/p>\n<h2><b>C\u1ea3i thi\u1ec7n v\u00e0 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 th\u00f4ng qua t\u01b0\u01a1ng t\u00e1c\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng, cung c\u1ea5p c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u00f3 gi\u00e1 tr\u1ecb t\u1eeb kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c thu\u1ed9c t\u00ednh v\u00e0 t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. Ph\u1ea3n h\u1ed3i n\u00e0y cho ph\u00e9p c\u00e1c t\u1ed5 doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p m\u1ed9t gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p h\u01a1n d\u1ef1a tr\u00ean nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a th\u1ecb tr\u01b0\u1eddng, gi\u00fap h\u1ecd \u0111i\u1ec1u ch\u1ec9nh vi\u1ec7c cung c\u1ea5p c\u1ee7a h\u1ecd \u0111\u1ebfn m\u1ee9c ho\u00e0n h\u1ea3o.<\/span><\/p>\n<p><strong>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/6-buoc-cho-viec-tien-hanh-mot-nghien-cuu-thi-truong\/\">6 b\u01b0\u1edbc cho vi\u1ec7c ti\u1ebfn h\u00e0nh m\u1ed9t nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/strong><\/p>\n<h1><b>C\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">M\u1ed9t quy tr\u00ecnh nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng \u0111\u00fang v\u00e0 b\u00e0i b\u1ea3n s\u1ebd \u0111em l\u1ea1i cho c\u00f4ng ty ngu\u1ed3n d\u1eef li\u1ec7u b\u1ea3o \u0111\u1ea3m,ch\u00ednh x\u00e1c, \u0111\u00e1ng tin c\u1eady, k\u1ecbp th\u1eddi v\u00e0 \u0111\u1ea7y \u0111\u1ee7. Thu th\u1eadp c\u1ea9n th\u1eadn c\u00e1c k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u ph\u1ea3n \u00e1nh \u00fd ki\u1ebfn \u200b\u200bv\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n t\u0103ng doanh s\u1ed1 v\u00e0 c\u1ea3i thi\u1ec7n ho\u1ea1t \u0111\u1ed9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 b\u1ea1n c\u1ea7n, h\u00e3y thi\u1ebft l\u1eadp v\u00e0 l\u00e0m theo c\u00e1c quy tr\u00ecnh nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng c\u01a1 b\u1ea3n hi\u1ec7n nay:<\/span><\/p>\n<h2><b>1. \u0110\u1eb7t m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u (Objective)<\/b><\/h2>\n<p>M\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u bao g\u1ed3m c\u00e1c m\u00f4 t\u1ea3 chung v\u1ec1 c\u00e1c lo\u1ea1i th\u00f4ng tin m\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c: t\u1eeb d\u00e2n s\u1ed1 m\u1ee5c ti\u00eau;\u00a0v\u00e0 m\u1ed9t l\u1eddi gi\u1ea3i th\u00edch v\u1ec1 s\u1ef1 so s\u00e1nh c\u00f3 th\u1ec3.<span id=\"more-2412\"><\/span>Th\u00f4ng qua k\u1ebf ho\u1ea1ch d\u1ef1 \u00e1n kh\u1ea3o s\u00e1t, c\u00e1c m\u1ee5c ti\u00eau ch\u00ednh th\u00f4ng b\u00e1o v\u00e0 ch\u1ec9 \u0111\u1ea1o nh\u00f3m nghi\u00ean c\u1ee9u \u0111i \u0111\u00fang h\u01b0\u1edbng.<\/p>\n<p><strong>Measure:<\/strong> M\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u n\u00ean ch\u1ee9a m\u1ee5c ti\u00eau \u0111o l\u01b0\u1eddng, ch\u1ec9 \u0111\u1ecbnh nh\u1eefng g\u00ec nh\u00f3m nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n \u0111ang c\u1ed1 g\u1eafng \u0111o l\u01b0\u1eddng. N\u1ebfu c\u00f4ng ty c\u1ee7a b\u1ea1n \u0111ang c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u01b0a ra m\u1ed9t quy\u1ebft \u0111\u1ecbnh kinh doanh l\u1edbn, t\u1ed1n k\u00e9m ho\u1eb7c r\u1ee7i ro, th\u00ec vi\u1ec7c \u0111\u1ecbnh l\u01b0\u1ee3ng d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro l\u00e0 \u0111i\u1ec1u kh\u00e1 quan tr\u1ecdng.<\/p>\n<p><strong>Categorize:<\/strong> M\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 c\u00e1c b\u00e1o c\u00e1o t\u00f3m t\u1eaft chi ti\u1ebft c\u00e1c lo\u1ea1i d\u1eef li\u1ec7u b\u1ea1n mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c li\u00ean quan \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 m\u1ee5c ti\u00eau cho m\u1ee5c \u0111\u00edch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 bao g\u1ed3m: nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi mua,\u00a0s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a s\u1ea3n ph\u1ea9m , tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng (t\u1ed1t v\u00e0 x\u1ea5u) v\u00e0 \u00fd \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n<p><strong>Target: <\/strong>R\u00f5 r\u00e0ng l\u00e0 b\u1ea1n c\u1ea7n ch\u1ecdn m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng s\u1ebd cung c\u1ea5p d\u1eef li\u1ec7u b\u1ea1n c\u1ea7n. H\u00e3y l\u1ef1a ch\u1ecdn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 kh\u1ea3 n\u0103ng cung c\u1ea5p cho b\u1ea1n nhi\u1ec1u th\u00f4ng tin li\u00ean quan nh\u1ea5t. H\u1ecd l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, c\u1ee7a \u0111\u1ed1i th\u1ee7, hay c\u1ea3 nh\u1eefng ch\u01b0a bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>Compare:<\/strong> Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, b\u1ea1n s\u1ebd mu\u1ed1n so s\u00e1nh d\u1eef li\u1ec7u t\u1eeb c\u00e1c n\u0103m tr\u01b0\u1edbc, so s\u00e1nh c\u00e1c ph\u00e2n kh\u00fac nh\u1ea5t \u0111\u1ecbnh c\u1ee7a d\u00e2n s\u1ed1 v\u1edbi nhau ho\u1eb7c d\u1eef li\u1ec7u \u0111i\u1ec3m chu\u1ea9n so v\u1edbi d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng hi\u1ec7n c\u00f3.<\/p>\n<p>B\u1ea1n n\u00ean c\u00f3 m\u1ed9t \u00fd t\u01b0\u1edfng r\u00f5 r\u00e0ng v\u1ec1 c\u00e1ch d\u1eef li\u1ec7u kh\u1ea3o s\u00e1t s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng.\u00a0C\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh quan tr\u1ecdng \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean nh\u1eefng ph\u00e1t hi\u1ec7n c\u1ee7a nghi\u00ean c\u1ee9u.<\/p>\n<p>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng khi b\u1eaft \u0111\u1ea7u k\u1ebf ho\u1ea1ch d\u1ef1 \u00e1n kh\u1ea3o s\u00e1t c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t h\u01b0\u1edbng d\u1eabn trong to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u, \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c c\u00e2u h\u1ecfi \u0111\u00fang \u0111\u01b0\u1ee3c h\u1ecfi cho \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n<h2><b>2. L\u1eadp k\u1ebf ho\u1ea1ch nghi\u00ean c\u1ee9u, t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">L\u1eadp k\u1ebf ho\u1ea1ch t\u1ed1t cho ph\u00e9p b\u1ea1n s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p h\u1ee3p l\u00fd v\u00e0 s\u00e1ng t\u1ea1o \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin. K\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi lo\u1ea1i v\u00e0 \u0111\u1ed9 ph\u1ee9c t\u1ea1p c\u1ee7a th\u00f4ng tin b\u1ea1n y\u00eau c\u1ea7u, k\u1ef9 n\u0103ng nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng c\u1ee7a nh\u00f3m b\u1ea1n, th\u1eddi gian b\u1ea1n c\u1ea7n th\u00f4ng tin v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh danh s\u00e1ch c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a b\u1ea1n v\u00e0 quy\u1ebft \u0111\u1ecbnh c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u1ed1t nh\u1ea5t. Chi ti\u1ebft c\u00e1ch ti\u1ebfp c\u1eadn nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n v\u00e0 \u0111\u01b0a ra m\u1ed9t s\u1ed1 suy ngh\u0129 ban \u0111\u1ea7u v\u1ec1 c\u00e1ch b\u1ea1n s\u1ebd \u0111\u1ed1i chi\u1ebfu v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n<h2><b>3. Thu th\u1eadp v\u00e0 \u0111\u1ed1i chi\u1ebfu k\u1ebft qu\u1ea3<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Li\u1ec7t k\u00ea c\u00e1c b\u01b0\u1edbc nghi\u00ean c\u1ee9u, nhu c\u1ea7u d\u1eef li\u1ec7u v\u00e0 ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n theo d\u00f5i c\u00e1c qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 \u00fd ngh\u0129a v\u1ec1 nh\u1eefng ph\u00e1t hi\u1ec7n c\u1ee7a b\u1ea1n. N\u00f3 c\u0169ng s\u1ebd cho ph\u00e9p b\u1ea1n ki\u1ec3m tra xem nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n c\u00f3 ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng hay kh\u00f4ng. T\u1ea1o m\u1ed9t b\u1ea3ng \u0111\u1ec3 ghi l\u1ea1i:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u c\u1ea7n thi\u1ebft<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">C\u00e1c b\u01b0\u1edbc ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">H\u00e3y nh\u1edb r\u1eb1ng, nghi\u00ean c\u1ee9u ch\u1ec9 c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng khi n\u00f3 h\u1ee3p l\u1ec7, ch\u00ednh x\u00e1c v\u00e0 \u0111\u00e1ng tin c\u1eady. D\u1ef1a v\u00e0o nghi\u00ean c\u1ee9u thi\u1ebfu s\u00f3t l\u00e0 nguy hi\u1ec3m. N\u00f3 c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n c\u00f3 nguy c\u01a1 d\u1ef1a tr\u00ean c\u00e1c quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng c\u1ee7a m\u00ecnh v\u1ec1 nh\u1eefng ph\u00e1t hi\u1ec7n kh\u00f4ng ch\u00ednh x\u00e1c, d\u1eabn \u0111\u1ebfn t\u1ed5n th\u1ea5t c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u1ea3m doanh s\u1ed1. H\u00e3y c\u1ea9n th\u1eadn \u0111\u1ec3 kh\u00f4ng bi\u1ebfn m\u1ed9t \u00fd ki\u1ebfn \u200b\u200bth\u00e0nh k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 \u0111\u1ea3m b\u1ea3o d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Valid &#8211; c\u00f3 c\u01a1 s\u1edf, logic, nghi\u00eam ng\u1eb7t, \u00e2m thanh v\u00e0 kh\u00f4ng thi\u00ean v\u1ecb<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Accurate &#8211; kh\u00f4ng c\u00f3 l\u1ed7i v\u00e0 bao g\u1ed3m c\u00e1c chi ti\u1ebft c\u1ea7n thi\u1ebft<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reliable &#8211; c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c sao ch\u00e9p b\u1edfi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c nghi\u00ean c\u1ee9u theo c\u00f9ng m\u1ed9t c\u00e1ch<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Timely &#8211; hi\u1ec7n t\u1ea1i v\u00e0 t\u1eadp h\u1ee3p trong m\u1ed9t khung th\u1eddi gian th\u00edch h\u1ee3p<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Complete\u00a0 &#8211; bao g\u1ed3m t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u b\u1ea1n c\u1ea7n \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n<h2><b>4. Ph\u00e2n t\u00edch v\u00e0 hi\u1ec3u nghi\u00ean c\u1ee9u\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u00f3 th\u1ec3 bao g\u1ed3m t\u1eeb c\u00e1c b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n \u0111\u1ebfn c\u00e1c quy tr\u00ecnh k\u1ef9 thu\u1eadt v\u00e0 ph\u1ee9c t\u1ea1p. Th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn th\u00f4ng th\u01b0\u1eddng v\u00e0 ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch d\u1eef li\u1ec7u d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u b\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n. M\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n<p><strong>&gt;&gt;&gt; Xem th\u00eam:\u00a0<a href=\"https:\/\/dtmconsulting.vn\/en\/tai-sao-phai-hieu-khach-hang-neu-muon-ban-hang\/\">Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u1ea3i t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng! V\u00ec sao? V\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/strong><\/p>\n<h2><b>5. Li\u1ec7t k\u00ea v\u00e0 ph\u00e2n nh\u00f3m th\u00f4ng tin<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ch\u1ecdn m\u1ed9t b\u1ea3ng t\u00ednh cho ph\u00e9p b\u1ea1n d\u1ec5 d\u00e0ng nh\u1eadp d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd n\u00f3 b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 b\u1ea3ng t\u00ednh c\u01a1 b\u1ea3n c\u00f3 s\u1eb5n trong ph\u1ea7n m\u1ec1m v\u0103n ph\u00f2ng ti\u00eau chu\u1ea9n. N\u1ebfu b\u1ea1n \u0111\u00e3 thu th\u1eadp d\u1eef li\u1ec7u to\u00e0n di\u1ec7n v\u00e0 ph\u1ee9c t\u1ea1p h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n xem x\u00e9t s\u1eed d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u1ee5 th\u1ec3 \u0111\u1ec3 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u \u0111\u00f3, ch\u1eb3ng h\u1ea1n nh\u01b0 h\u1ec7 th\u1ed1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ch\u1ecdn m\u1ed9t c\u1ea5u tr\u00fac \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 ghi l\u1ea1i d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n &#8211; v\u00ed d\u1ee5: b\u1ea3ng cho ph\u00e9p b\u1ea1n li\u1ec7t k\u00ea c\u00e1c c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t theo chi\u1ec1u d\u1ecdc trong b\u1ea3ng v\u00e0 ghi l\u1ea1i c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a b\u1ea1n d\u01b0\u1edbi d\u1ea1ng s\u1ed1 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i theo \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp ho\u1eb7c c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea1n.<\/span><\/p>\n<h2><b>6. \u0110\u00e1nh gi\u00e1 v\u00e0 gi\u1ea3i th\u00edch th\u00f4ng tin \u0111\u1ec3 r\u00fat ra k\u1ebft lu\u1eadn<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Khi b\u1ea1n \u0111\u00e3 thu th\u1eadp t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 qu\u00e9t th\u00f4ng tin c\u1ee7a m\u00ecnh v\u00e0 di\u1ec5n gi\u1ea3i n\u00f3 \u0111\u1ec3 \u0111\u01b0a ra k\u1ebft lu\u1eadn v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. Xem l\u1ea1i d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 sau \u0111\u00f3:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh c\u00e1c xu h\u01b0\u1edbng v\u00e0 ch\u1ee7 \u0111\u1ec1 ch\u00ednh, c\u00e1c v\u1ea5n \u0111\u1ec1, c\u01a1 h\u1ed9i v\u00e0 v\u1ea5n \u0111\u1ec1 m\u00e0 b\u1ea1n quan s\u00e1t<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ghi l\u1ea1i t\u1ea7n su\u1ea5t m\u1ed7i ph\u00e1t hi\u1ec7n ch\u00ednh xu\u1ea5t hi\u1ec7n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Li\u1ec7t k\u00ea nh\u1eefng ph\u00e1t hi\u1ec7n c\u1ee7a b\u1ea1n theo th\u1ee9 t\u1ef1 t\u1eeb ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ebfn \u00edt ph\u1ed5 bi\u1ebfn nh\u1ea5t<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0110\u00e1nh gi\u00e1 v\u00e0 li\u1ec7t k\u00ea ri\u00eang c\u00e1c \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda m\u00e0 b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh trong<\/span> <a href=\"https:\/\/dtmconsulting.vn\/en\/swot-la-gi-cach-thuc-hien-ra-sao-2\/\"><span style=\"font-weight: 400;\">ph\u00e2n t\u00edch SWOT<\/span><\/a><span style=\"font-weight: 400;\"> .<\/span><\/li>\n<\/ul>\n<h2><b>7. Ph\u00e1t tri\u1ec3n k\u1ebft lu\u1eadn v\u00e0 khuy\u1ebfn ngh\u1ecb v\u1ec1 nghi\u00ean c\u1ee9u<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi b\u1ea1n \u0111\u01b0a ra b\u1ea5t k\u1ef3 k\u1ebft lu\u1eadn n\u00e0o v\u1ec1 nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh, h\u00e3y xem l\u1ea1i m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n. Xem x\u00e9t li\u1ec7u quy tr\u00ecnh b\u1ea1n \u0111\u00e3 ho\u00e0n th\u00e0nh v\u00e0 d\u1eef li\u1ec7u b\u1ea1n \u0111\u00e3 thu th\u1eadp c\u00f3 gi\u00fap tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a b\u1ea1n kh\u00f4ng. T\u1ef1 h\u1ecfi nh\u1eefng g\u00ec nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n ti\u1ebft l\u1ed9 v\u00e0 x\u00e1c \u0111\u1ecbnh k\u1ebft lu\u1eadn v\u00e0 khuy\u1ebfn ngh\u1ecb c\u1ee7a b\u1ea1n. Xem l\u1ea1i k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n, d\u1ef1a tr\u00ean nh\u1eefng g\u00ec b\u1ea1n bi\u1ebft b\u00e2y gi\u1edd th\u00ec:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ch\u1ecdn m\u1ed9t v\u00e0i chi\u1ebfn l\u01b0\u1ee3c s\u1ebd gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n c\u00f4ng vi\u1ec7c kinh doanh<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">H\u00e0nh \u0111\u1ed9ng theo chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u00ecm ki\u1ebfm nh\u1eefng l\u1ed7 h\u1ed5ng trong th\u00f4ng tin c\u1ee7a b\u1ea1n v\u00e0 xem x\u00e9t nghi\u00ean c\u1ee9u th\u00eam n\u1ebfu c\u1ea7n thi\u1ebft<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">L\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1ec3 xem x\u00e9t k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n v\u00e0 xem x\u00e9t hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh, marketing,&#8230;<\/span><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, nhu c\u1ea7u v\u00e0 h\u00e0nh vi. N\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c nghi\u00ean c\u1ee9u thi\u1ebft k\u1ebf. M\u1eb7c d\u00f9 v\u1eady, n\u00f3 lu\u00f4n t\u1eadp trung [&hellip;]<\/p>","protected":false},"author":17,"featured_media":9702,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[644,656,651],"class_list":["post-9701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-chien-luoc-marketing","tag-insights-khach-hang","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=9701"}],"version-history":[{"count":6,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9701\/revisions"}],"predecessor-version":[{"id":9988,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9701\/revisions\/9988"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/9702"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=9701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=9701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=9701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}