{"id":9680,"date":"2019-12-31T17:09:44","date_gmt":"2019-12-31T10:09:44","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=9680"},"modified":"2021-04-15T09:17:21","modified_gmt":"2021-04-15T02:17:21","slug":"market-research-cach-nghien-cuu-thi-truong-trong-kinh-doanh-phan-2","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/market-research-cach-nghien-cuu-thi-truong-trong-kinh-doanh-phan-2\/","title":{"rendered":"[Market Research] C\u00e1ch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng trong kinh doanh (Ph\u1ea7n 2)"},"content":{"rendered":"<p>Nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng trong marketing l\u00e0 vi\u1ec7c thu th\u1eadp, ph\u00e2n t\u00edch th\u00f4ng tin tr\u00ean c\u01a1 s\u1edf c\u00e1c s\u1ed1 li\u1ec7u thu \u0111\u01b0\u1ee3c t\u1eeb th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 th\u00f4ng qua th\u1ed1ng k\u00ea nh\u01b0 kh\u1ea3o s\u00e1t. \u00a0M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng l\u00e0 \u0111\u01b0a ra c\u00e1c k\u1ebft lu\u1eadn, ki\u1ec3m \u0111\u1ecbnh v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u1ed1ng k\u00ea \u0111\u1ec3 x\u1eed l\u00fd d\u1eef li\u1ec7u v\u00e0 s\u1ed1 li\u1ec7u.<\/p>\n<p>Th\u00f4ng th\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1eddng s\u1ebd ti\u1ebfn h\u00e0nh sau khi tri\u1ec3n khai \u0111\u1ecbnh t\u00ednh, xem th\u00eam v\u1ec1 <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/market-research-cach-thuc-nghien-cuu-thi-truong-trong-kinh-doanh\/\">C\u00e1ch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng trong kinh doanh (Ph\u1ea7n 1)<\/a> <\/strong>c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n quy tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Vi\u1ec7c ti\u1ebfn h\u00e0nh x\u1eed l\u00fd sau nghi\u00ean c\u1ee9u \u0111inh l\u01b0\u1ee3ng l\u00e0 ph\u00e2n t\u00edch c\u00e1c \u00a0s\u1ed1 li\u1ec7u n\u00e0y th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u1ed1ng k\u1ebf th\u00f4ng th\u01b0\u1eddng, m\u00f4 ph\u1ecfng ho\u1eb7c ch\u1ea1y c\u00e1c ph\u1ea7n m\u1ec1m x\u1eed l\u00fd d\u1eef li\u1ec7u v\u00e0 \u0111\u01b0a ra c\u00e1c k\u1ebft lu\u1eadn ch\u00ednh x\u00e1c.<\/p>\n<p>Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng:<\/p>\n<ul>\n<li>Th\u1eed nghi\u1ec7m<\/li>\n<li>Th\u0103m d\u00f2 \u00fd ki\u1ebfn<\/li>\n<li><strong>Kh\u1ea3o s\u00e1t\u00a0<\/strong><\/li>\n<\/ul>\n<p>Trong th\u1ef1c t\u1ebf c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng ti\u1ebfn h\u00e0nh c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i, ki\u1ec3m \u0111\u1ecbnh l\u1ea1i d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh v\u1ec1 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng tr\u00ean quy m\u00f4 l\u1edbn ( t\u1eeb v\u00e0i tr\u0103m \u0111\u00e9n v\u00e0i ngh\u00ecn ng\u01b0\u1eddi). Th\u00f4ng th\u01b0\u1eddng, ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng s\u1ebd ti\u1ebfn h\u00e0nh sau khi ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh nh\u1eb1m ki\u1ec3m \u0111\u1ecbnh l\u1ea1i c\u00e1c gi\u1ea3 thi\u1ebft, k\u1ebft lu\u1eadn r\u00fat ra sau khi nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh.<\/p>\n<p>Vi\u1ec7c ti\u1ebfn h\u00e0nh tri\u1ec3n khai nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng quan tr\u1ecdng nh\u1ea5t l\u00e0 vi\u1ec7c ch\u1ecdn m\u1eabu (ng\u01b0\u1eddi tr\u1ea3 l\u1eddi b\u1ea3ng h\u1ecfi) v\u00e0 thi\u1ebft k\u1ebf c\u00e2u h\u1ecfi trong b\u1ea3ng h\u1ecfi.<\/p>\n<h2><strong>1.Thu th\u1eadp v\u00e0 l\u1ef1a ch\u1ecdn m\u1eabu tham gia kh\u1ea3o s\u00e1t<\/strong><\/h2>\n<p>T\u00f9y v\u00e0o quy m\u00f4, t\u00ednh ch\u1ea5t v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a cu\u1ed9c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng th\u00ec c\u00e1c chuy\u00ean gia s\u1ebd quy\u1ebft \u0111\u1ecbnh quy m\u00f4 m\u1eabu (s\u1ed1 l\u01b0\u1ee3ng b\u1ea3ng kh\u1ea3o s\u00e1t), c\u00e1c th\u00f4ng tin v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t (v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, n\u01a1i \u1edf, ngh\u1ec1 nghi\u1ec7p, \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, h\u00e0nh vi,..), nh\u1eb1m b\u1ea3o \u0111\u1ea3m s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t \u0111\u1ee7 t\u00ednh \u0111\u1ea1i di\u1ec7n cho to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng c\u1ea7n nghi\u00ean c\u1ee9u, t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed cho doanh nghi\u1ec7p.<\/p>\n<p>V\u00e0 th\u01b0\u1eddng c\u00e1c ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1ed1n nhi\u1ec1u chi ph\u00ed nh\u1ea5t t\u1ea1i kh\u00e2u n\u00e0y do quy m\u00f4 m\u1eabu l\u1edbn t\u1eeb v\u00e0i tr\u0103m ng\u01b0\u1eddi doanh nghi\u1ec7p ph\u1ea3i t\u1ed1n chi ph\u00ed \u0111\u1ec3 c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng tham gia tr\u1ea3 l\u1eddi b\u1ea3ng h\u1ecfi (qu\u00e0, voucher ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p), ti\u1ec1n thu\u00ea nh\u00e2n vi\u00ean kh\u1ea3o s\u00e1t, chi ph\u00ed thu th\u1eadp, m\u00e3 h\u00f3a v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/conduct-your-own-market-research.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-6656 size-full\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/conduct-your-own-market-research.jpg\" alt=\"\" width=\"800\" height=\"623\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/conduct-your-own-market-research.jpg 800w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/conduct-your-own-market-research-300x234.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/conduct-your-own-market-research-768x598.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/conduct-your-own-market-research-600x467.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/conduct-your-own-market-research-187x146.jpg 187w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/conduct-your-own-market-research-50x39.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/conduct-your-own-market-research-96x75.jpg 96w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h2><strong>2. Thi\u1ebft k\u1ebf c\u00e2u h\u1ecfi trong b\u1ea3ng kh\u1ea3o s\u00e1t<\/strong><\/h2>\n<p>Trong m\u1ed9t cu\u1ed9c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, c\u00e1c chuy\u00ean gia v\u00e0 c\u00e1c c\u00f4ng ty chuy\u00ean bi\u1ec7t nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00ec h\u1ecd lu\u00f4n \u0111\u1ecbnh h\u00ecnh r\u00f5 m\u1ee5c ti\u00eau v\u00e0 k\u1ebft qu\u1ea3 thu v\u1ec1 \u0111\u1ec3 c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf c\u00e1c c\u00e2u h\u1ecfi ph\u00f9 h\u1ee3p.<\/p>\n<p>Trong nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh, c\u00e1c d\u1ea1ng c\u00e2u h\u1ecfi d\u00f9ng cho ph\u1ecfng v\u1ea5n c\u00e1 nh\u00e2n (IDI), th\u1ea3o lu\u1eadn nh\u00f3m (FGI) th\u01b0\u1eddng s\u1ebd s\u1eed d\u1ee5ng c\u00e2u h\u1ecfi m\u1edf \u0111\u1ec3 \u0111\u00e1p vi\u00ean ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0a ra \u00fd ki\u1ebfn, quan \u0111i\u1ec3m ri\u00eang. Ng\u01b0\u1ee3c l\u1ea1i, trong c\u00e1c cu\u1ed9c nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng, c\u1ee5 th\u1ec3 \u1edf \u0111\u00e2y l\u00e0 kh\u1ea3o s\u00e1t l\u1ea1i ph\u1ea3i s\u1eed d\u1ee5ng c\u00e1c c\u00e2u h\u1ecfi \u0111\u00f3ng (C\u00f3 ho\u1eb7c Kh\u00f4ng) \u0111\u1ec3 l\u00e0m cho ng\u01b0\u1eddi tr\u1ea3 l\u1eddi nhanh ch\u00f3ng hi\u1ec3u v\u00e0 tr\u1ea3 l\u1eddi, do \u0111\u1eb7c tr\u01b0ng c\u00e1c c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t th\u01b0\u1eddng kh\u00e1 d\u00e0i v\u1eady n\u00ean vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00e2u h\u1ecfi ng\u1eafn c\u00f2n l\u00e0m cho ng\u01b0\u1eddi tr\u1ea3 l\u1eddi ki\u00ean nh\u1eabn \u0111\u1ecdc v\u00e0 tr\u1ea3 l\u1eddi h\u01a1n.<\/p>\n<p>V\u1ec1 n\u1ed9i dung c\u00e2u h\u1ecfi th\u01b0\u1eddng s\u1ebd l\u1ea5y t\u1eeb nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh \u0111\u1ec3 ki\u1ec3m \u0111\u1ecbnh l\u1ea1i tr\u00ean quy m\u00f4 l\u1edbn v\u00e0 h\u00ecnh th\u1ee9c tr\u00ecnh b\u00e0y c\u00e1c c\u00e2u h\u1ecfi ch\u00fang t\u00f4i c\u00f3 \u0111\u01b0a ra m\u1ed9t s\u1ed1 g\u1ee3i \u00fd c\u00e1c c\u00e2u h\u1ecfi \u0111\u00f3ng \u0111\u01b0\u1ee3c \u0111\u00f3ng khung b\u1eb1ng c\u00e1c thang \u0111o sau:<\/p>\n<h3><strong><em>Thang \u0111o Likert<\/em><\/strong><\/h3>\n<p>S\u1eed d\u1ee5ng t\u1ed1t nh\u1ea5t cho: \u0110o l\u01b0\u1eddng h\u00e0nh vi v\u00e0 c\u1ea3m x\u00fac<\/p>\n<p>R\u1ea5t \u0111\u1ed3ng \u00fd &#8211; \u0110\u1ed3ng \u00fd &#8211; Kh\u00f4ng ch\u1eafc ch\u1eafn \/ Trung l\u1eadp &#8211; Kh\u00f4ng \u0111\u1ed3ng \u00fd &#8211; R\u1ea5t kh\u00f4ng \u0111\u1ed3ng \u00fd<\/p>\n<p>Lu\u00f4n lu\u00f4n &#8211; Th\u01b0\u1eddng xuy\u00ean &#8211; \u0110\u00f4i khi &#8211; \u00cdt khi &#8211; Kh\u00f4ng bao gi\u1edd<\/p>\n<p>V\u00f4 c\u00f9ng &#8211; R\u1ea5t &#8211; V\u1eeba ph\u1ea3i &#8211; H\u01a1i &#8211; Kh\u00f4ng h\u1ec1<\/p>\n<p>Tuy\u1ec7t v\u1eddi &#8211; Tr\u00ean trung b\u00ecnh &#8211; Trung b\u00ecnh &#8211; D\u01b0\u1edbi trung b\u00ecnh &#8211; R\u1ea5t k\u00e9m<\/p>\n<p>Th\u00ed d\u1ee5:<\/p>\n<p>C\u00e2u h\u1ecfi: Tr\u01b0\u1edbc khi gh\u00e9 th\u0103m m\u1ed9t nh\u00e0 h\u00e0ng, b\u1ea1n c\u00f3 xem trang web c\u1ee7a h\u1ecd tr\u00ean internet?<\/p>\n<p>Tr\u1ea3 l\u1eddi: Lu\u00f4n lu\u00f4n &#8211; Th\u01b0\u1eddng xuy\u00ean &#8211; \u0110\u00f4i khi &#8211; \u00cdt khi &#8211; Kh\u00f4ng bao gi\u1edd<\/p>\n<h3><strong><em>Thang \u0111o \u0111\u1ecbnh danh<\/em><\/strong><\/h3>\n<p>Ph\u00f9 h\u1ee3p nh\u1ea5t cho: kh\u1ea3o s\u00e1t c\u00e1c lo\u1ea1i th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc, nh\u01b0 tu\u1ed5i t\u00e1c v\u00e0 thu nh\u1eadp<\/p>\n<p>1-9, 10-19, 20-29<\/p>\n<p>Th\u00ed d\u1ee5:<\/p>\n<p>C\u00e2u h\u1ecfi: B\u1ea1n bao nhi\u00eau tu\u1ed5i?<\/p>\n<p>Tr\u1ea3 l\u1eddi:<\/p>\n<ul>\n<li>T\u1eeb 18-25<\/li>\n<li>26 \u2013 35<\/li>\n<li>36 \u2013 45<\/li>\n<li>Tr\u00ean 46<\/li>\n<\/ul>\n<p>&gt;&gt; Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-phan-tich-tiem-nang-thi-truong-va-xac-dinh-thi-truong-muc-tieu\/\">C\u00e1ch ph\u00e2n t\u00edch ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng v\u00e0 x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/a><\/strong><\/p>\n<h3><strong><em>Thang \u0111o ph\u00e2n \u0111\u00f4i<\/em><\/strong><\/h3>\n<p>S\u1eed d\u1ee5ng t\u1ed1t nh\u1ea5t cho: C\u00e2u tr\u1ea3 l\u1eddi ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ec3 \u0111o l\u01b0\u1eddng d\u1eef li\u1ec7u<\/p>\n<p>C\u00f3 hay kh\u00f4ng<\/p>\n<p>\u0110\u00fang hay sai<\/p>\n<p>C\u00f4ng b\u1eb1ng ho\u1eb7c kh\u00f4ng c\u00f4ng b\u1eb1ng<\/p>\n<p>\u0110\u1ed3ng \u00fd hay kh\u00f4ng \u0111\u1ed3ng \u00fd<\/p>\n<p>Th\u00ed d\u1ee5:<\/p>\n<p>C\u00e2u h\u1ecfi: T\u00f4i th\u00edch th\u1eed m\u1ed9t m\u00f3n \u0103n m\u1edbi.<\/p>\n<p>Tr\u1ea3 l\u1eddi: \u0110\u00fang hay Sai<\/p>\n<h3><strong><em>C\u00e2u h\u1ecfi nhi\u1ec1u s\u1ef1 l\u01b0\u1ea1 ch\u1ecdn <\/em><\/strong><\/h3>\n<p>Ph\u00f9 h\u1ee3p nh\u1ea5t cho: C\u00e2u h\u1ecfi c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u h\u01a1n m\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi<\/p>\n<p>Th\u00ed d\u1ee5:<\/p>\n<p>C\u00e2u h\u1ecfi: B\u1ea1n th\u00edch lo\u1ea1i protein n\u00e0o sau \u0111\u00e2y? (c\u00f3 th\u1ec3 ch\u1ecdn nhi\u1ec1u \u0111\u00e1p \u00e1n)<\/p>\n<p>Tr\u1ea3 l\u1eddi: Th\u1ecbt b\u00f2 &#8211; G\u00e0 &#8211; C\u00e1 &#8211; \u0110\u1eadu ph\u1ee5 &#8211; Kh\u00e1c (Vui l\u00f2ng ghi r\u00f5)<\/p>\n<h3><strong><em>C\u00e2u h\u1ecfi l\u1ef1a ch\u1ecdn duy nh\u1ea5t<\/em><\/strong><\/h3>\n<p>Ph\u00f9 h\u1ee3p nh\u1ea5t cho: C\u00e2u h\u1ecfi y\u00eau c\u1ea7u ng\u01b0\u1eddi tr\u1ea3 l\u1eddi x\u00e1c \u0111\u1ecbnh l\u1ef1a ch\u1ecdn y\u00eau th\u00edch c\u1ee7a h\u1ecd<\/p>\n<p>Th\u00ed d\u1ee5:<\/p>\n<p>C\u00e2u h\u1ecfi: Lo\u1ea1i protein n\u00e0o b\u1ea1n ch\u1ecdn th\u01b0\u1eddng xuy\u00ean nh\u1ea5t? (ch\u1ec9 ch\u1ecdn \u0111\u01b0\u1ee3c 1 \u0111\u00e1p \u00e1n)<\/p>\n<p>Tr\u1ea3 l\u1eddi: Th\u1ecbt b\u00f2 &#8211; G\u00e0 &#8211; C\u00e1 &#8211; \u0110\u1eadu ph\u1ee5 &#8211; Kh\u00e1c (Vui l\u00f2ng ghi r\u00f5)<\/p>\n<h3>Khi x\u00e2y d\u1ef1ng c\u00e1c nh\u00f3m c\u00e2u h\u1ecfi c\u1ea7n tr\u00e1nh:<\/h3>\n<ul>\n<li>C\u00e2u h\u1ecfi \u0111i\u1ec1u h\u01b0\u1edbng ng\u01b0\u1eddi tr\u1ea3 l\u1eddi: C\u1ed1 g\u1eafng t\u1ea1o ra c\u00e2u h\u1ecfi kh\u00e1ch quan.<\/li>\n<\/ul>\n<p>\u0110\u1eebng h\u1ecfi, b\u1ea1n c\u00f3 mu\u1ed1n d\u00f9ng b\u1eefa t\u1ea1i m\u1ed9t nh\u00e0 h\u00e0ng tuy\u1ec7t v\u1eddi n\u1ebfu h\u1ecd m\u1edf nh\u1ea1c g\u00e2y kh\u00f3 ch\u1ecbu kh\u00f4ng?\u00a0Thay v\u00ec h\u1ecfi B\u1ea1n kh\u00f4ng th\u00edch lo\u1ea1i nh\u1ea1c n\u00e0o sau \u0111\u00e2y khi \u0111\u1ebfn nh\u00e0 h\u00e0ng? Ch\u1ecdn c\u00e2u tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng nhi\u1ec1u nh\u1ea5t.<\/p>\n<p>Rock &#8211; Country &#8211; Indie &#8211; Classical &#8211; Top 40 &#8211; Oldies &#8211; Reggae &#8211; Rap &#8211; Other (vui l\u00f2ng ghi r\u00f5)<\/p>\n<p>&#8211; C\u00e2u h\u1ecfi c\u00f3 h\u01a1n 1 \u00fd \u0111\u1ec3 tr\u1ea3 l\u1eddi \u2013 lo\u1ea1i c\u00e2u h\u1ecfi n\u00e0y bu\u1ed9c ng\u01b0\u1eddi tr\u1ea3 l\u1eddi ph\u1ea3i tr\u1ea3 l\u1eddi hai c\u00e2u h\u1ecfi c\u00f9ng m\u1ed9t l\u00fac.<\/p>\n<p>V\u00ed d\u1ee5: B\u1ea1n c\u00f3 th\u00edch \u0111\u1ebfn m\u1ed9t nh\u00e0 h\u00e0ng Trung \u0111\u1ec3 g\u1ecdi m\u00f3n mang v\u1ec1 v\u00e0 ch\u1ec9 m\u1edf c\u1eeda \u0111\u1ebfn 9:00 t\u1ed1i?<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/maxresdefault-1-1.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-6704 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/maxresdefault-1-1.jpg\" alt=\"\" width=\"800\" height=\"450\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/maxresdefault-1-1.jpg 1280w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/maxresdefault-1-1-300x169.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/maxresdefault-1-1-768x432.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/maxresdefault-1-1-1024x576.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/maxresdefault-1-1-600x338.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/maxresdefault-1-1-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/maxresdefault-1-1-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/maxresdefault-1-1-133x75.jpg 133w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/450;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>5. C\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 kh\u1ea3o s\u00e1t.<\/strong><\/h2>\n<p>Ng\u00e0y nay b\u00ean c\u1ea1nh vi\u1ec7c ti\u1ebfn h\u00e0nh c\u00e1 ho\u1ea1t \u0111\u1ed9ng kh\u1ea3o s\u00e1t truy\u1ec1n th\u1ed1ng, c\u00f4ng ty c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1ec3 ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 x\u00e2y kh\u1ea3o s\u00e1t k\u1ef9 thu\u1eadt s\u1ed1 b\u1eb1ng m\u1ed9t trong c\u00e1c c\u00f4ng c\u1ee5 sau:<\/p>\n<ul>\n<li>SurveyMonkey<\/li>\n<li>Fieldboom<\/li>\n<li>AYTM (H\u1ecfi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau)<\/li>\n<\/ul>\n<h2><strong>6. Th\u1eed nghi\u1ec7m b\u1ea3ng h\u1ecfi kh\u1ea3o s\u00e1t<\/strong><\/h2>\n<p>C\u1ea7n th\u1eed nghi\u1ec7m c\u00e1c c\u00e2u h\u1ecfi ph\u1ee5c v\u1ee5 cho kh\u1ea3o s\u00e1t tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t tr\u00ean di\u1ec7n r\u1ed9ng. T\u1ed1i \u01b0u nh\u1ea5t l\u00e0 b\u1ea3ng h\u1ecfi kh\u00f4ng qu\u00e1 15 ph\u00fat (\u0111\u1ed1i v\u1edbi offline c\u00f3 ng\u01b0\u1eddi h\u1ecfi) v\u00e0 8 ph\u00fat (\u0111\u1ed1i v\u1edbi kh\u1ea3o s\u00e1t online) \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ho\u00e0n thi\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c c\u00e2u h\u1ecfi m\u1ed9t c\u00e1ch trung th\u1ef1c, tr\u00e1nh tr\u1ea3 l\u1eddi qua loa cho xong khi b\u1ea3ng h\u1ecfi qu\u00e1 d\u00e0i ho\u1eb7c kh\u00f4ng hi\u1ec3u n\u1ed9i dung c\u00e2u h\u1ecfi.<\/p>\n<p>N\u00ean test b\u1ea3ng kh\u1ea3o s\u00e1t v\u1edbi 5 ng\u01b0\u1eddi \u0111\u1ec1u thu\u1ed9c m\u1eabu kh\u1ea3o s\u00e1t v\u00e0 xin \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1, ph\u1ea3n h\u1ed3i sau khi \u0111\u1ecdc v\u00e0 tr\u1ea3 l\u1eddi b\u1ea3ng kh\u1ea3o s\u00e1t.<\/p>\n<div id=\"attachment_8372\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/vurveys.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-8372\" class=\"wp-image-8372 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/vurveys.jpg\" alt=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" width=\"800\" height=\"442\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/vurveys.jpg 811w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/vurveys-300x166.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/vurveys-768x424.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/vurveys-260x144.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/vurveys-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/vurveys-136x75.jpg 136w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/442;\" \/><\/a><p id=\"caption-attachment-8372\" class=\"wp-caption-text\">Market and Customer Research<\/p><\/div>\n<h2><strong>7. M\u00e3 h\u00f3a v\u00e0 l\u00e0m s\u1ea1ch d\u1eef li\u1ec7u<\/strong><\/h2>\n<p>Sau khi ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t, c\u00e1c phi\u1ebfu (b\u1ea3ng) tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c thu th\u1eadp l\u1ea1i, lo\u1ea1i b\u1ecf b\u1ea3ng h\u1ecfng v\u00e0 m\u00e3 h\u00f3a c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi \u0111\u1ec3 c\u00f3 th\u1ec3 nh\u1eadp v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u nh\u01b0 SPSS, SPSS Modeler, Tableu,\u2026 \u0111\u1ec3 ki\u1ec3m \u0111\u1ecbnh gi\u1ea3 thi\u1ebft.<\/p>\n<h2><strong>8. Vi\u1ebft b\u00e1o c\u00e1o &amp; \u0111\u1ec1 xu\u1ea5t d\u1ef1a tr\u00ean d\u1eef li\u1ec7u<\/strong><\/h2>\n<p>Cu\u1ed1i c\u00f9ng, b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 c\u00f4ng ty c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u00f4ng tin v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh, marketing th\u1ef1c ti\u1ec5n \u0111\u00f3 l\u00e0 b\u00e1o c\u00e1o k\u00e8m theo \u0111\u1ec1 xu\u1ea5t. T\u00f9y v\u00e0o m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng th\u00ec b\u00e1o c\u00e1o s\u1ebd \u0111\u01b0a ra \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng h\u00e0nh \u0111\u1ed9ng ph\u00f9 h\u1ee3p, t\u1eeb \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c, th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, chi\u1ebfn l\u01b0\u1ee3c kinh doanh, chi\u1ebfn l\u01b0\u1ee3c marketing, chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng hi\u1ec7u,..<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/report.png\"><img decoding=\"async\" class=\"aligncenter wp-image-5793 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/report.png\" alt=\"\" width=\"800\" height=\"418\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/report.png 1200w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/report-300x157.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/report-768x401.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/report-1024x535.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/report-600x314.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/report-260x136.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/report-50x26.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/report-144x75.png 144w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/418;\" \/><\/a><\/p>\n<h2><strong>M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng <\/strong><\/h2>\n<p>MyBestSegments<\/p>\n<p>Hootsuite<\/p>\n<p>Social mention<\/p>\n<p>SurveyMonkey<\/p>\n<p>Survey any place<\/p>\n<p>Feedly<\/p>\n<p><strong>Xem th\u00eam &gt;&gt; <a href=\"https:\/\/dtmconsulting.vn\/en\/13-tools-phan-tich-doi-thu-canh-tranh-nghien-cuu-thi-truong-phan-1\/\">13 Tools ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng [Ph\u1ea7n 1]<\/a><\/strong><\/p>\n<h2><strong>D\u1ecbch v\u1ee5 kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng cho doanh nghi\u1ec7p c\u00f3 ng\u00e2n s\u00e1ch th\u1ea5p<\/strong><\/h2>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty mu\u1ed1n t\u1ed1i \u01b0u h\u00f3a v\u00e0 c\u00f3 ngay \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau mong mu\u1ed1n th\u00ec doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu\u00ea c\u00e1c \u0111\u01a1n v\u1ecb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng chuy\u00ean nghi\u1ec7p. \u1ede c\u00e1c \u0111\u01a1n v\u1ecb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u00f3 lu\u00f4n c\u00f3 c\u00e1c chuy\u00ean gia, \u0111\u1ed9i ng\u0169 nghi\u00ean c\u1ee9u, v\u00ec v\u1eady th\u1eddi gian di\u1ec5n ra nghi\u00ean c\u1ee9u t\u01b0\u01a1ng \u0111\u1ed1i nhanh \u2013 nh\u1eb1m ph\u1ee5c v\u1ee5 cho doanh nghi\u1ec7p \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh m\u1ed9t c\u00e1ch k\u1ecbp th\u1eddi. Quan tr\u1ecdng l\u00e0, chi ph\u00ed ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u1edf c\u00e1c \u0111\u01a1n v\u1ecb chuy\u00ean m\u00f4n th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a, b\u00e1m s\u00e1t nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p (<strong>ch\u1ec9 t\u1eeb 20 tri\u1ec7u \u0111\u1ed3ng t\u1ea1i DTM Consulting \u2013 xem chi ti\u1ebft<\/strong> <span style=\"color: #800000;\"><strong><a style=\"color: #800000;\" href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\">T\u1ea0I \u0110\u00c2Y<\/a><\/strong><\/span>). Ngo\u00e0i ra, \u0111i k\u00e8m ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u \u0111\u01a1n v\u1ecb nghi\u00ean c\u1ee9u c\u0169ng h\u1ed7 tr\u1ee3 t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed cho doanh nghi\u1ec7p v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u00e1p d\u1ee5ng v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh th\u1ef1c ti\u1ec5n.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-10060 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von.jpg\" alt=\"\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von.jpg 960w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von-300x169.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von-768x432.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von-133x75.jpg 133w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/a><\/p>\n<p>Hy v\u1ecdng nh\u1eefng h\u01b0\u1edbng d\u1eabn \u0111\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u00ean \u0111\u00e2y c\u00f3 th\u1ec3 gi\u00fap nh\u00e0 h\u00e0ng hi\u1ec3u v\u00e0 n\u1eafm \u0111\u01b0\u1ee3c quy tr\u00ecnh, c\u00e1ch th\u1ee9c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n, hi\u1ec7u qu\u1ea3. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ch\u00fang t\u00f4i \u0111\u1ec1 c\u1eadp tr\u00ean c\u0169ng l\u00e0 c\u00e1ch th\u1ee9c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ph\u1ed5 bi\u1ebfn, m\u00e0 doanh nghi\u1ec7p \u00edt v\u1ed1n c\u00f3 th\u1ec3 tri\u1ec3n khai.<\/p>\n<p>Nh\u1edd s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7, s\u1ef1 c\u1ea1nh tranh gi\u1eefa c\u00e1c doanh nghi\u1ec7p ng\u00e0y c\u00e0ng cao v\u1eady n\u00ean vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft. Doanh nghi\u1ec7p thu th\u1eadp th\u00f4ng tin t\u1eeb th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 duy tr\u00ec \u0111\u01b0\u1ee3c \u01b0u th\u1ebf c\u1ea1nh tranh, b\u1eaft k\u1ecbp xu h\u01b0\u1edbng v\u00e0 gia t\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng khi hi\u1ec3u v\u00e0 \u0111\u00e1[ \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p><strong>Xem th\u00eam&gt;&gt; <a href=\"https:\/\/dtmconsulting.vn\/en\/tai-sao-phai-nghien-cuu-hanh-vi-nguoi-tieu-dung\/\">T\u1ea1i sao ph\u1ea3i nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng?<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng trong marketing l\u00e0 vi\u1ec7c thu th\u1eadp, ph\u00e2n t\u00edch th\u00f4ng tin tr\u00ean c\u01a1 s\u1edf c\u00e1c s\u1ed1 li\u1ec7u thu \u0111\u01b0\u1ee3c t\u1eeb th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 th\u00f4ng qua th\u1ed1ng k\u00ea nh\u01b0 kh\u1ea3o s\u00e1t. \u00a0M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng l\u00e0 \u0111\u01b0a ra c\u00e1c k\u1ebft lu\u1eadn, ki\u1ec3m \u0111\u1ecbnh v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng [&hellip;]<\/p>","protected":false},"author":4,"featured_media":9692,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[651],"class_list":["post-9680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=9680"}],"version-history":[{"count":8,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9680\/revisions"}],"predecessor-version":[{"id":13522,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9680\/revisions\/13522"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/9692"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=9680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=9680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=9680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}