{"id":9657,"date":"2019-12-30T14:30:29","date_gmt":"2019-12-30T07:30:29","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=9657"},"modified":"2020-12-21T11:30:45","modified_gmt":"2020-12-21T04:30:45","slug":"ke-hoach-marketing-la-gi-cac-buoc-lap-ke-hoach-marketing","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/ke-hoach-marketing-la-gi-cac-buoc-lap-ke-hoach-marketing\/","title":{"rendered":"K\u1ebf ho\u1ea1ch marketing l\u00e0 g\u00ec? C\u00e1c b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch marketing"},"content":{"rendered":"

M\u1ed9t k\u1ebf ho\u1ea1ch marketing<\/strong> hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap m\u1ed9t c\u00f4ng ty hi\u1ec3u \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m t\u00e2m l\u00fd \u2013 h\u00e0nh vi c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u00f3, hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng v\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing v\u00e0 k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng ph\u00f9 h\u1ee3p.<\/p>\n

V\u00e0 m\u1ed9t l\u1ea7n n\u1eefa c\u00e1c marketer c\u1ea7n l\u01b0u \u00fd r\u1eb1ng \u2013 kh\u00f4ng c\u00f3 m\u1eabu k\u1ebf ho\u1ea1ch marketing<\/strong> n\u00e0o c\u1ea3 nh\u01b0ng s\u1ebd c\u00f3 c\u00e1c y\u1ebfu t\u1ed1 – kh\u00eda c\u1ea1nh c\u1ea7n c\u00f3 khi l\u1eadp m\u1ed9t k\u1ebf ho\u1ea1ch marketing; l\u00e0 v\u00ec m\u1ed7i doanh nghi\u1ec7p s\u1ebd c\u00f3 c\u00e1c d\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o, nhu c\u1ea7u & mong mu\u1ed1n kh\u00e1c nhau cho m\u1ed7i k\u1ebf ho\u1ea1ch marketing v\u1eady n\u00ean c\u00e1c y\u1ebfu t\u1ed1 \u0111i c\u00f9ng nh\u01b0 metric, KPIs<\/a>, action<\/strong>, k\u1ebft qu\u1ea3 thu v\u1ec1 l\u00e0 kh\u00e1c nhau<\/strong>.<\/p>\n

K\u1ebf ho\u1ea1ch marketing l\u00e0 g\u00ec?<\/h1>\n

Tr\u01b0\u1edbc ti\u00ean marketer c\u1ea7n hi\u1ec3u r\u00f5 r\u1eb1ng m\u1ed9t k\u1ebf ho\u1ea1ch marketing<\/strong> nh\u01b0 m\u1ed9t b\u1ea3n \u0111\u1ed3 h\u01b0\u1edbng d\u1eabn l\u1ed9 tr\u00ecnh gi\u1edbi thi\u1ec7u v\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, cho d\u00f9 \u0111\u00f3 l\u00e0 k\u1ebf ho\u1ea1ch marketing chi\u1ebfn l\u01b0\u1ee3c, t\u1ed5ng th\u1ec3<\/strong> hay k\u1ebf ho\u1ea1ch marketing cho s\u1ea3n ph\u1ea9m m\u1edbi<\/strong>.<\/p>\n

Vi\u1ec7c l\u1eadp m\u1ed9t k\u1ebf ho\u1ea1ch marketing t\u1ed5ng th\u1ec3<\/strong> hay k\u1ebf ho\u1ea1ch marketing online<\/strong> \u0111\u1ec1u c\u00f3 nh\u1eefng y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n \u0111\u1ec3 ho\u00e0n thi\u1ec7n v\u00e0 kh\u00f4ng qu\u00e1 d\u00e0i nh\u01b0ng s\u1ebd m\u1ea5t kha kh\u00e1 c\u00f4ng s\u1ee9c nghi\u00ean c\u1ee9u v\u00e0 \u0111\u00e1nh gi\u00e1 ph\u00e2n t\u00edch c\u00e1c v\u1ea5n \u0111\u1ec1.<\/p>\n

V\u00ed d\u1ee5:<\/strong> T\u1eeb m\u1ee5c \u0111\u00edch marketing trong qu\u00fd 1 l\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, m\u1ee5c ti\u00eau c\u1ee7a ph\u00f2ng marketing l\u00e0 t\u0103ng 20% kh\u00e1ch h\u00e0ng<\/strong> m\u1edbi so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i. T\u1eeb \u0111\u00f3 ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng<\/strong> \u0111i k\u00e8m t\u1ed5ng th\u1ec3 tr\u00ean c\u00e1c k\u00eanh v\u00e0 chi ti\u1ebft tr\u00ean t\u1eebng k\u00eanh v\u1edbi c\u00e1c KPIs<\/strong> and k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng<\/strong> (action plan) \u0111\u1ec3 c\u00e1c th\u00e0nh vi\u00ean trong ph\u00f2ng marketing ho\u00e0n th\u00e0nh.<\/p>\n

Xem th\u00eam: T\u1ea3i m\u1eabu k\u1ebf ho\u1ea1ch marketing<\/a><\/strong><\/em><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 danh s\u00e1ch nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea7n b\u1ea3o \u0111\u1ea3m khi x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch marketing \u1edf h\u1ea7u h\u1ebft c\u00e1c c\u1ea5p \u0111\u1ed9 v\u00e0 quy m\u00f4 kh\u00e1c nhau:<\/p>\n

K\u1ebf ho\u1ea1ch marketing l\u00e0 b\u1ea3n t\u00f3m t\u1eaft v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng h\u00e0nh \u0111\u1ed9ng<\/strong><\/h2>\n

N\u1ebfu ai \u0111\u00e3 t\u1eebng \u0111\u1ecdc cu\u1ed1n s\u00e1ch \u201c7 th\u00f3i quen hi\u1ec7u qu\u1ea3\u201d \u00a0c\u1ee7a Stephen Covey \u0111\u1ec1u bi\u1ebft c\u00e1ch l\u1ef1a ch\u1ecdn m\u00f4 th\u1ee9c t\u01b0 duy<\/strong> hay c\u00e1ch t\u01b0 duy, nh\u00ecn nh\u1eadn, \u0111\u00e1nh gi\u00e1 v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/p>\n

\u1ede \u0111\u00e2y trong marketing c\u0169ng c\u00f3 t\u01b0 duy marketing<\/strong>, marketer c\u00f3 th\u1ec3 hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n v\u1ec1 k\u1ebf ho\u1ea1ch marketing ch\u1ec9 l\u00e0 m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft v\u1ec1 nh\u1eefng g\u00ec marketer \u0111\u00e3 l\u00e0m, nh\u1eefng g\u00ec d\u1ef1 \u0111\u1ecbnh l\u00e0m h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 c\u00e1ch th\u1ee9c n\u00e0o \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau \u0111\u00f3. V\u1eady n\u00ean, \u0111\u1eebng lo l\u1eafng hay \u00e1p l\u1ef1c khi s\u1ebfp b\u1ea3o l\u00ean marketing plan khi m\u1edbi v\u00e0o l\u00e0m ho\u1eb7c ch\u01b0a c\u00f3 kinh nghi\u1ec7m l\u00e0m nh\u00e9.<\/p>\n

C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing<\/h1>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn \u0111\u1ec3 Marketer c\u00f3 th\u1ec3 t\u1ef1 x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch marketing, c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 r\u00e8n luy\u1ec7n t\u01b0 duy marketing m\u1ed9t c\u00e1ch t\u1ed5ng th\u1ec3, d\u00e0i h\u1ea1n v\u00e0 logic.<\/p>\n

B\u01b0\u1edbc 1: Ph\u00e2n t\u00edch t\u00ecnh h\u00ecnh \u2013 hi\u1ec7n tr\u1ea1ng doanh nghi\u1ec7p<\/h2>\n

Cho d\u00f9 l\u00e0 vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch marketing chi\u1ebfn l\u01b0\u1ee3c, t\u1ed5ng th\u1ec3 hay ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 k\u1ebf ho\u1ea1ch marketing cho k\u00eanh social media, marketer v\u1eabn c\u1ea7n ph\u00e2n t\u00edch t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i \u0111\u1ec3 hi\u1ec3u r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i, \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p \u0111ang c\u00f3. Marketer c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u1ed9t s\u1ed1 m\u00f4 h\u00ecnh ph\u00e2n t\u00edch nh\u01b0 SWOT<\/a><\/strong>, PEST, ma tr\u1eadn BCG, Ansoff, 5 \u00e1p l\u1ef1c c\u1ea1nh tranh c\u1ee7a Porter t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea3n k\u1ebf ho\u1ea1ch.<\/p>\n

\"\"<\/a><\/p>\n

B\u01b0\u1edbc 2 \u2013 X\u00e1c \u0111\u1ecbnh M\u1ee5c ti\u00eau (Objective) kinh doanh<\/h2>\n

R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea7m l\u1eabn hay ch\u00ednh c\u00e1c marketer ch\u1ec9 ngh\u0129 \u0111\u01a1n gi\u1ea3n ch\u00ednh l\u00e0 t\u1ea1o ra l\u1ee3i nhu\u1eadn \u2013 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng<\/strong>,.. Tuy nhi\u00ean, quay tr\u1edf l\u1ea1i b\u1ea3n ch\u1ea5t kinh doanh m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u00f3 l\u00e0 vi\u1ec7c \u0111em l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng<\/strong> c\u00f3 nhu c\u1ea7u. L\u1ee3i nhu\u1eadn hay vi\u1ec7c kh\u00e1ch h\u00e0ng mua h\u00e0ng ch\u1ec9 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c doanh nghi\u1ec7p mang l\u1ea1i gi\u00e1 tr\u1ecb v\u00e0 duy tr\u00ec\/ gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

V\u00ec v\u1eady vi\u1ec7c c\u00e1c marketer hay l\u00e3nh \u0111\u1ea1o c\u1ee7a doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u \u0111\u01b0\u1ee3c b\u1ea3n ch\u1ea5t l\u00e0 doanh nghi\u1ec7p \u0111ang kinh doanh gi\u00e1 tr\u1ecb th\u1ecfa m\u00e3n nhu c\u1ea7u kh\u00e1ch h\u00e0ng.<\/p>\n

V\u00ed d\u1ee5<\/h3>\n

B\u1ea1n \u0111\u1ec1u bi\u1ebft Omo l\u00e0 nh\u00e3n hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m b\u1ed9t gi\u1eb7t, nh\u01b0ng \u1ea9n sau nh\u1eefng vi\u1ec7c c\u00e1c b\u00e0 m\u1eb9 mua b\u1ed9t gi\u1eb7t Omo l\u00e0 g\u00ec? Th\u1ef1c ch\u1ea5t Omo kh\u00f4ng b\u00e1n s\u1ea3n ph\u1ea9m b\u1ed9t gi\u1eb7t m\u00e0 h\u1ecd b\u00e1n gi\u1ea3i ph\u00e1p\/d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 cho c\u00e1c b\u00e0 m\u1eb9 nu\u00f4i con khi con ch\u01a1i \u0111\u00f9a l\u1ea5m b\u1ea9n \u0111\u01b0\u1ee3c nh\u1eb9 nh\u00e0nh khi gi\u1eb7t gi\u0169, con c\u00e1i h\u1ecd c\u0169ng \u201cth\u1ecfa th\u00edch\u201d vui ch\u01a1i, s\u00e1ng t\u1ea1o ph\u00e1t tri\u1ec3n m\u00e0 kh\u00f4ng lo l\u1ea5m b\u1ea9n.<\/p>\n

K\u1ebft lu\u1eadn<\/h3>\n

Vi\u1ec7c \u0111\u1ecbnh h\u00ecnh r\u00f5 doanh nghi\u1ec7p \u0111ang b\u00e1n s\u1ea3n ph\u1ea9m hay gi\u1ea3i ph\u00e1p s\u1ebd gi\u00fap marketer r\u00f5 r\u00e0ng v\u1ec1 nh\u1eefng m\u1ee5c ti\u00eau c\u1ea7n \u0111\u1ea1t v\u1edbi c\u00e1c kh\u00eda c\u1ea1nh c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edbng \u0111\u1ebfn s\u1ea3n ph\u1ea9m \u0111ang kinh doanh v\u1ec1 m\u1eb7t l\u00e2u d\u00e0i, b\u1ec1n v\u1eefng m\u00e0 kh\u00f4ng ph\u1ea3i lo ch\u1ea1y \u0111ua \u0111\u1ec3 c\u00f3 l\u1ee3i nhu\u1eadn khi c\u1ed1 g\u1eafng \u0111\u01b0a ra c\u00e1c chi\u1ebfn d\u1ecbch marketing nh\u01b0 gi\u1ea3m gi\u00e1, t\u1eb7ng qu\u00e0, khuy\u1ebfn m\u1ea1i m\u1ed9t c\u00e1ch v\u00f4 \u00edch,\u2026<\/p>\n

\"\"<\/a><\/p>\n

B\u01b0\u1edbc 3 \u2013 X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau marketing<\/h2>\n

M\u1ee5c ti\u00eau marketing lu\u00f4n \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi c\u00e1c m\u1ee5c ti\u00eau kinh doanh t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p, nh\u01b0ng c\u00e1c m\u1ee5c ti\u00eau n\u00e0y ch\u1ec9 h\u01b0\u1edbng \u0111\u1ebfn quy m\u00f4 v\u00e0 s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c ho\u1ea1t marketing c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng.<\/p>\n

>> Xem th\u00eam C\u00e1ch x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau Marketing theo SMART v\u00e0 v\u00ed d\u1ee5 minh h\u1ecda<\/a><\/strong><\/p>\n

V\u00ed d\u1ee5<\/h3>\n

M\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p trong n\u0103m 2020 l\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 doanh thu t\u1eeb nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi l\u00ean 35% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i th\u00ec m\u1ee5c ti\u00eau marketing c\u1ea7n t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi tr\u00ean t\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng l\u00e0 45% \u00a0trong qu\u00fd \u0111\u00f3.<\/p>\n

B\u01b0\u1edbc 4 \u2013 X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/h2>\n

Khi h\u1ecfi v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p l\u00e0 g\u00ec th\u00ec c\u00f3 l\u1ebd ai c\u0169ng c\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 25-35, s\u1ed1ng \u1edf th\u00e0nh ph\u1ed1 ch\u1ee7 y\u1ebfu l\u00e0 H\u00e0 N\u1ed9i, H\u1ed3 Ch\u00ed Minh, \u0110\u00e0 N\u1eb5ng,\u2026 Nh\u01b0ng khi h\u1ecfi chi ti\u1ebft h\u01a1n v\u1ec1 c\u00e1c th\u00f4ng tin kh\u00e1c nh\u01b0: h\u1ecd th\u00edch g\u00ec? Kh\u00f4ng th\u00edch g\u00ec? H\u00e0nh vi c\u1ee7a h\u1ecd h\u00e0ng ng\u00e0y l\u00e0 g\u00ec? B\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi ai? H\u1ecd hi\u1ec7n di\u1ec7n \u1edf \u0111\u00e2u?… th\u00ec l\u1ea1i l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi kh\u00f3 \u0111\u1ed1i v\u1edbi m\u1ecdi doanh nghi\u1ec7p. Ch\u00ednh v\u00ec doanh nghi\u1ec7p th\u1ef1c ch\u1ea5t kh\u00f4ng hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 ai? H\u1ecd \u1edf \u0111\u00e2u, c\u00f3 h\u00e0nh vi h\u00e0ng ng\u00e0y ra sao? V\u1eady n\u00ean doanh nghi\u1ec7p lu\u00f4n \u0111au \u0111\u1ea7u kh\u00f4ng bi\u1ebft ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ra sao, tr\u00ean k\u00eanh n\u00e0o,.. H\u1ec7 qu\u1ea3 l\u00e0 doanh nghi\u1ec7p tr\u1ea3i ng\u00e2n s\u00e1ch marketing cho t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh m\u00e0 ch\u01b0a ch\u1eafc c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

Gi\u1ea3i ph\u00e1p h\u1ed7 tr\u1ee3<\/h3>\n

N\u1ebfu doanh nghi\u1ec7p b\u1ea1n c\u0169ng ch\u01b0a th\u1ec3 tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau nh\u01b0 tr\u00ean th\u00ec vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. L\u01b0u \u00fd, vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng th\u1ef1c ch\u1ea5t kh\u00f4ng qu\u00e1 t\u1ed1n k\u00e9m hay c\u1ea7n ngu\u1ed3n l\u1ef1c l\u1edbn m\u00e0 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs), v\u1ed1n \u00edt c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c v\u1edbi chi ph\u00ed ch\u1ec9 t\u1eeb 20 tri\u1ec7u t\u1ea1i DTM Consulting . Chi ti\u1ebft t\u1ea1i \u0111\u00e2y<\/a><\/strong><\/p>\n

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Vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n v\u00e0 \u0111\u1ea7y \u0111\u1ee7 gi\u00fap doanh nghi\u1ec7p gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0o th\u1ecb tr\u01b0\u1eddng (nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m m\u1edbi c\u1ea7n test), ho\u1eb7c khi tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch marketing th\u00ec t\u0103ng hi\u1ec7u qu\u1ea3, kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng v\u00e0 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e1c l\u1ee3i th\u1ebf, c\u01a1 h\u1ed9i cho doanh nghi\u1ec7p.<\/p>\n

Khi doanh nghi\u1ec7p n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin (d\u1eef li\u1ec7u) c\u1ee5 th\u1ec3 v\u1ec1\u00a0th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ph\u00e2n chia\u00a0v\u00e0 l\u1ef1a ch\u1ecdn kh\u00fac th\u1ecb tr\u01b0\u1eddng\u00a0th\u00e0nh c\u00e1c nh\u00f3m nh\u1ecf t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c h\u00e0nh \u0111\u1ed9ng marketing ph\u00f9 h\u1ee3p cho t\u1eebng kh\u00fac.<\/p>\n

B\u01b0\u1edbc 5 \u2013 Chi\u1ebfn l\u01b0\u1ee3c Marketing<\/h2>\n

Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p c\u1ea7n tri\u1ec3n khai \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau marketing c\u1ee7a m\u00ecnh. Hay n\u00f3i c\u00e1ch kh\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing ch\u00ednh l\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 bi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing ch\u1ee9a \u201c\u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb\u201d c\u1ee7a doanh nghi\u1ec7p, th\u00f4ng \u0111i\u1ec7p, c\u00e1c th\u00f4ng tin\/d\u1eef li\u1ec7u v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m, h\u00e0nh vi kh\u00e1ch h\u00e0ng,\u2026.<\/p>\n

G\u1ee3i \u00fd m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c marketing:<\/p>\n