{"id":9651,"date":"2019-12-30T15:35:23","date_gmt":"2019-12-30T08:35:23","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=9651"},"modified":"2020-11-25T16:35:03","modified_gmt":"2020-11-25T09:35:03","slug":"cach-mo-rong-thi-truong-trong-kinh-doanh","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/cach-mo-rong-thi-truong-trong-kinh-doanh\/","title":{"rendered":"C\u00e1ch m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng trong kinh doanh"},"content":{"rendered":"

M\u1ed7i doanh nghi\u1ec7p lu\u00f4n c\u00f3 nh\u1eefng c\u1ed9t m\u1ed1c, nh\u1eefng giai \u0111o\u1ea1n ri\u00eang. V\u00e0 m\u1ed9t trong nh\u1eefng giai \u0111o\u1ea1n m\u00e0 doanh nghi\u1ec7p n\u00e0o c\u0169ng mong mu\u1ed1n, \u0111\u1ec3 t\u00e2m \u0111\u1ebfn \u0111\u00f3 l\u00e0 giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n.<\/p>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 scale up, doanh nghi\u1ec7p gia t\u0103ng c\u00e1c \u0111i\u1ec3m b\u00e1n, ti\u1ebfp c\u1eadn th\u00eam nh\u1eefng t\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7n t\u1ea1i,…<\/p>\n

M\u1edf r\u1ed9ng sang m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 vi\u1ec7c kinh doanh n\u1edf r\u1ed9. Nh\u01b0ng c\u1ea7n c\u00f3 m\u1ed9t quy tr\u00ecnh ch\u00ednh x\u00e1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y. B\u1edfi v\u00ec m\u1ed9t b\u01b0\u1edbc \u0111i sai l\u1ea7m c\u00f3 th\u1ec3 l\u00e0m h\u1ecfng c\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh hi\u1ec7n t\u1ea1i.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng b\u01b0\u1edbc m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng cho doanh nghi\u1ec7p trong kinh doanh!<\/p>\n

1-X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng – kh\u00e1ch h\u00e0ng<\/strong><\/h1>\n

B\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng – kh\u00e1ch h\u00e0ng l\u00e0 vi\u1ec7c b\u1ea1n xem x\u00e9t r\u1eb1ng b\u1ea1n mu\u1ed1n cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh cho ai. B\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1edbi c\u1ee7a m\u00ecnh l\u00e0 g\u00ec, g\u1ed3m nh\u1eefng ai, \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3, b\u1ea1n c\u1ea7n bi\u1ebft c\u00e1c th\u00f4ng tin v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc, \u0111\u1ecba l\u00fd, t\u00e2m l\u00fd, h\u00e0nh vi. V\u00e0 quan tr\u1ecdng nh\u1ea5t, l\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u, hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng mong mu\u1ed1n, insights kh\u00e1ch h\u00e0ng.<\/p>\n

>>> Xem th\u00eam: C\u00e1ch x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a><\/p>\n

2-Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<\/strong><\/h1>\n

Vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 xung quanh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c vi\u1ec7c n\u00e0y, doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch chi ti\u1ebft v\u1ec1 ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng<\/a>.<\/p>\n

\"Ph\u00e2n<\/p>\n

Vi\u1ec7c l\u00e0m \u0111\u00f3 s\u1ebd \u0111em l\u1ea1i cho doanh nghi\u1ec7p c\u00e1c th\u00f4ng tin c\u1ea7n thi\u1ebft v\u1ec1 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng, d\u1ef1 b\u00e1o nhu c\u1ea7u, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c r\u00e0o c\u1ea3n gia nh\u1eadp.<\/p>\n

Th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1edd \u0111\u1ebfn s\u1ef1 gi\u00fap \u0111\u1ee1 c\u1ee7a c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n, ch\u00ednh x\u00e1c v\u00e0 s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u00e0 m\u00ecnh mu\u1ed1n ti\u1ebfp c\u1eadn.<\/p>\n

N\u1ebfu doanh nghi\u1ec7p b\u1ea1n g\u1eb7p ph\u1ea3i v\u1ea5n \u0111\u1ec1 v\u1ec1 ng\u00e2n s\u00e1ch hay nh\u00e2n l\u1ef1c cho vi\u1ec7c ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, h\u00e3y li\u00ean h\u1ec7 v\u1edbi DTM Consulting \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3, th\u1ef1c hi\u1ec7n Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ch\u1ec9 t\u1eeb 20 TRI\u1ec6U<\/strong><\/a><\/span> cho Startups v\u00e0 SMEs t\u1ea1i Vi\u1ec7t Nam. Ch\u00fang t\u00f4i cung c\u1ea5p d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean ti\u00eau ch\u00ed t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb cho c\u00e1c doanh nghi\u1ec7p v\u1edbi chi ph\u00ed t\u1ed1i \u01b0u nh\u1ea5t.<\/p>\n

DTM Consulitng s\u1ebd h\u1ed7 tr\u1ee3, h\u01b0\u1edbng d\u1eabn v\u00e0 s\u1eed d\u1ee5ng ch\u00ednh ngu\u1ed3n nh\u00e2n l\u1ef1c hi\u1ec7n c\u00f3 c\u1ee7a b\u1ea1n \u0111\u1ec3 ti\u1ebfn h\u00e0nh c\u00e1c cu\u1ed9c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng theo m\u1ee5c ti\u00eau, y\u00eau c\u1ea7u t\u1eeb kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3, chi ph\u00ed s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3m thi\u1ec3u r\u1ea5t nhi\u1ec1u, m\u00e0 doanh nghi\u1ec7p \u0111\u1ed3ng th\u1eddi c\u00f3 th\u1ec3 theo d\u00f5i v\u00e0 an t\u00e2m v\u1ec1 d\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o.<\/p>\n

3-\u0110\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c n\u1ed9i b\u1ed9<\/strong><\/h1>\n

Quy\u1ebft \u0111\u1ecbnh m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o n\u0103ng l\u1ef1c n\u1ed9i b\u1ed9 m\u00e0 doanh nghi\u1ec7p s\u1edf h\u1eefu. Vi\u1ec7c n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0:<\/p>\n