{"id":9637,"date":"2019-12-27T15:34:41","date_gmt":"2019-12-27T08:34:41","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=9637"},"modified":"2023-12-04T14:07:06","modified_gmt":"2023-12-04T07:07:06","slug":"top-10-cong-ty-nghien-cuu-thi-truong-lon-nhat-the-gioi","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/top-10-cong-ty-nghien-cuu-thi-truong-lon-nhat-the-gioi\/","title":{"rendered":"Top 10 c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi"},"content":{"rendered":"

C\u00e1c c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd thu th\u1eadp v\u00e0 gi\u1ea3i th\u00edch th\u00f4ng tin v\u1ec1 c\u00e1c c\u00e1 nh\u00e2n ho\u1eb7c t\u1ed5 ch\u1ee9c, v\u1edbi nh\u1eefng hi\u1ec3u bi\u1ebft (quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, c\u1ea1nh tranh, nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v.v.) t\u1eadn d\u1ee5ng \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing\/b\u00e1n h\u00e0ng.<\/p>\n

\u0110\u1ec3 \u0111i \u0111\u1ebfn k\u1ebft qu\u1ea3 c\u1ee7a h\u1ecd, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1eed d\u1ee5ng m\u1ed9t lo\u1ea1t c\u00e1c k\u1ef9 thu\u1eadt \u0111\u1ecbnh t\u00ednh nh\u01b0 ph\u1ecfng v\u1ea5n nh\u00f3m, ph\u1ecfng v\u1ea5n s\u00e2u, c\u0169ng nh\u01b0 c\u00e1c k\u1ef9 thu\u1eadt \u0111\u1ecbnh l\u01b0\u1ee3ng nh\u01b0 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p v\u00e0 ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch \/ th\u1ed1ng k\u00ea.<\/p>\n

>>> \u0110\u1ecdc th\u00eam: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/a><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 danh s\u00e1ch 10 c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n

\"C\u00e1c<\/p>\n

1-Nielsen<\/h2>\n

M\u01b0\u1eddi c\u00f4ng ty nghi\u00ean c\u1ee9u h\u00e0ng \u0111\u1ea7u, d\u1eabn \u0111\u1ea7u b\u1edfi 6 c\u00f4ng ty c\u00f3 doanh thu l\u1edbn nh\u1ea5t – Nielsen, Kantar, QuintilesIMS, Ipsos, Gfk v\u00e0 IRI – \u0111\u00e3 t\u1ea1o ra 18 t\u1ef7 \u0111\u00f4 la thu nh\u1eadp trong n\u0103m 2017, chi\u1ebfm g\u1ea7n m\u1ed9t ph\u1ea7n t\u01b0 c\u1ee7a to\u00e0n ng\u00e0nh.<\/p>\n

\"C\u00f4ng<\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Nielsen d\u1eabn \u0111\u1ea7u v\u1edbi doanh thu v\u00e0 quy m\u00f4 l\u1edbn nh\u1ea5t. \u0110\u1eb7t tr\u1ee5 s\u1edf t\u1ea1i New York, M\u1ef9 v\u00e0 c\u00f3 t\u1edbi 44.000 chuy\u00ean vi\u00ean nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng \u1edf h\u01a1n 100 qu\u1ed1c gia. C\u00f4ng ty \u0111\u01b0\u1ee3c ni\u00eam y\u1ebft tr\u00ean th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n New York (NYSE) v\u00e0 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a S & P 500.<\/p>\n

Nielsen c\u00f3 chi nh\u00e1nh \u1edf c\u1ea3 th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u00e0 H\u00e0 N\u1ed9i.<\/p>\n

2-Kantar<\/h2>\n

\"Kantar\"<\/p>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Kantar c\u00f3 th\u1ecb ph\u1ea7n l\u1edbn th\u1ee9 2. \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp n\u0103m 1993, c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i London, V\u01b0\u01a1ng qu\u1ed1c Anh v\u00e0 c\u00f3 kho\u1ea3ng 30.000 nh\u00e2n vi\u00ean. Kantar l\u00e0 c\u00f4ng ty con c\u1ee7a WPP, m\u1ed9t trong nh\u1eefng \u0111\u01a1n v\u1ecb l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi v\u1ec1 qu\u1ea3ng c\u00e1o, PR, truy\u1ec1n th\u00f4ng v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. Kantar ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u con tr\u00ean th\u1ecb tr\u01b0\u1eddng, bao g\u1ed3m Kantar Health, Kantar Media, Kantar Millward Brown, Kantar TNS, Kantar Retail v\u00e0 Kantar Public.<\/p>\n

T\u1ea1i Vi\u1ec7t Nam, Kantar c\u00f3 chi nh\u00e1nh \u1edf th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh.<\/p>\n

3-QuintilesIMS<\/h2>\n

QuintilesIMS, \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp b\u1edfi s\u1ef1 s\u00e1p nh\u1eadp 17,6 t\u1ef7 \u0111\u00f4 la gi\u1eefa Quintiles v\u00e0 IMS Health v\u00e0o n\u0103m 2016. L\u00e0 m\u1ed9t c\u00f4ng ty M\u1ef9 cung c\u1ea5p d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho c\u00e1c ng\u00e0nh khoa h\u1ecdc y t\u1ebf, d\u01b0\u1ee3c ph\u1ea9m v\u00e0 khoa h\u1ecdc \u0111\u1eddi s\u1ed1ng.<\/p>\n

4-Ipsos<\/h2>\n

\"Ipsos\"<\/p>\n

Ipsos c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb Ph\u00e1p, ra m\u1eaft n\u0103m 1975 t\u1ea1i Paris, Ph\u00e1p, c\u00f3 v\u0103n ph\u00f2ng t\u1ea1i h\u01a1n 80 qu\u1ed1c gia, s\u1eed d\u1ee5ng h\u01a1n 16.000 chuy\u00ean gia.<\/p>\n

5-Gfk<\/h2>\n

C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Gfk c\u00f3 h\u01a1n 13.000 nh\u00e2n vi\u00ean tr\u00ean to\u00e0n c\u1ea7u v\u00e0 t\u1ea1o ra ph\u1ea7n l\u1edbn doanh thu t\u1ea1i B\u1eafc \u00c2u, n\u01a1i h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c doanh thu g\u1ea7n g\u1ea5p \u0111\u00f4i so v\u1edbi B\u1eafc M\u1ef9. V\u00e0o th\u00e1ng 7 n\u0103m 2017, Gfk \u0111\u00e3 b\u00e1n b\u1ed1n b\u1ed9 ph\u1eadn trong c\u00f4ng ty nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh cho Ipsos – Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng; \u0110\u1ed5i m\u1edbi kinh nghi\u1ec7m; S\u1ee9c kh\u1ecfe; v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 c\u00f4ng c\u1ed9ng. Nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a th\u1ecfa thu\u1eadn, g\u1ea7n 1.000 chuy\u00ean gia GfK \u1edf 25 qu\u1ed1c gia \u0111\u00e3 gia nh\u1eadp \u0111\u1ed1i th\u1ee7 c\u1ee7a h\u1ecd.<\/p>\n

6-C\u00e1c c\u00f4ng ty kh\u00e1c<\/h2>\n

C\u00e1c c\u00f4ng ty kh\u00e1c n\u1eb1m trong s\u1ed1 m\u01b0\u1eddi c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u1ea5t to\u00e0n c\u1ea7u l\u00e0 IRI; m\u1ed9t c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng M\u1ef9 t\u1eadp trung v\u00e0o ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng \u0111\u00f3ng g\u00f3i; Westat, m\u1ed9t c\u00f4ng ty Hoa K\u1ef3 h\u1ed7 tr\u1ee3 c\u00e1c c\u01a1 quan c\u1ee7a Ch\u00ednh ph\u1ee7 Hoa K\u1ef3, c\u0169ng nh\u01b0 c\u00e1c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c, v\u00e0 ch\u00ednh quy\u1ec1n ti\u1ec3u bang v\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng; Wood MacKenzie, m\u1ed9t c\u00f4ng ty nghi\u00ean c\u1ee9u v\u00e0 t\u01b0 v\u1ea5n cho c\u00e1c l\u0129nh v\u1ef1c n\u0103ng l\u01b0\u1ee3ng, h\u00f3a ch\u1ea5t, n\u0103ng l\u01b0\u1ee3ng t\u00e1i t\u1ea1o, kim lo\u1ea1i v\u00e0 khai th\u00e1c; Intage, m\u1ed9t c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a Nh\u1eadt B\u1ea3n; v\u00e0 Dunnhumby, m\u1ed9t c\u00f4ng ty khoa h\u1ecdc kh\u00e1ch h\u00e0ng c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Anh v\u1edbi h\u01a1n 2.000 chuy\u00ean gia t\u1ea1i c\u00e1c v\u0103n ph\u00f2ng tr\u00ean kh\u1eafp Ch\u00e2u \u00c2u, Ch\u00e2u \u00c1, Ch\u00e2u Phi v\u00e0 Ch\u00e2u M\u1ef9.<\/p>\n

7-C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u1edf Vi\u1ec7t Nam<\/h2>\n

Kh\u00f4ng ch\u1ec9 tr\u00ean th\u1ebf gi\u1edbi, t\u1ea1i Vi\u1ec7t Nam, ng\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u0169ng \u0111ang b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n n\u1edf r\u1ed9. Nh\u1ea5t l\u00e0 khi nhu c\u1ea7u kh\u00e1ch h\u00e0ng \u0111ang ng\u00e0y c\u00e0ng tr\u1edf l\u00ean \u0111a d\u1ea1ng, hi\u1ec7u qu\u1ea3 t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o k\u00e9m d\u1ea7n.<\/p>\n

V\u00ec v\u1eady, h\u01a1n l\u00fac n\u00e0o h\u1ebft, doanh nghi\u1ec7p c\u1ea7n th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3. L\u00fac n\u00e0y th\u00ec doanh nghi\u1ec7p t\u00ecm \u0111\u1ebfn c\u00e1c c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng, s\u1ea3n ph\u1ea9m, l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh.<\/p>\n

>>> Xem th\u00eam: C\u00f4ng ty nghi\u00ean c\u1ee9u marketing B2B t\u1ea1i H\u00e0 N\u1ed9i v\u00e0 TP.HCM<\/a><\/strong><\/p>\n

T\u1ea1i Vi\u1ec7t Nam, d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1ea7m c\u1ee1 nh\u01b0 Nielsen H\u00e0 N\u1ed9i ho\u1eb7c Nielsen H\u1ed3 Ch\u00ed Minh c\u00f3 gi\u00e1 c\u1ef1c k\u1ef3 \u0111\u1eaft \u0111\u1ecf. Gi\u00e1 th\u00e0nh \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ee9 m\u1ed9t doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba c\u00f3 th\u1ec3 chi tr\u1ea3. V\u00e0 ch\u00ednh v\u00ec v\u1eady nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf ho\u1eb7c c\u00e1c c\u00e1 nh\u00e2n cho r\u1eb1ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng \u0111\u1eaft \u0111\u1ecf, kh\u00f3 kh\u0103n, c\u1ea7n nhi\u1ec1u chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c.<\/p>\n

Th\u1ef1c ch\u1ea5t, ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 t\u00f9y bi\u1ebfn theo nhu c\u1ea7u doanh nghi\u1ec7p, m\u1ee9c ng\u00e2n s\u00e1ch, quy m\u00f4 ,.. v\u00e0 c\u00e1c c\u00f4ng ty v\u1eeba v\u00e0 nh\u1ecf, v\u1ed1n \u00edt c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u1edbi chi ph\u00ed t\u1ed1i \u01b0u. Do \u0111\u00f3, \u0111\u1ec3 mang l\u1ea1i c\u01a1 h\u1ed9i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau cho c\u1ea3 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf,\u00a0 DTM \u0111\u00e3 cho ra \u0111\u1eddi d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u00f9y ch\u1ec9nh ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u m\u1ed7i doanh nghi\u1ec7p ( nh\u1ea5t l\u00e0 c\u00e1c doanh nghi\u1ec7p nh\u1ecf, \u00edt v\u1ed1n) ch\u1ec9 t\u1eeb 20 tri\u1ec7u \u0111\u1ed3ng v\u00e0 h\u1ed7 tr\u1ee3 t\u01b0 v\u1ea5n tr\u01b0\u1edbc v\u00e0 sau nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng k\u1ebft qu\u1ea3 \u0111\u1ea7u ra nghi\u00ean c\u1ee9u v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh, marketing.\u00a0\u00a0.<\/p>\n

H\u00e3y li\u00ean h\u1ec7 ngay<\/a> \u0111\u1ec3 nh\u1eadn h\u1ed7 tr\u1ee3 T\u01af V\u1ea4N MI\u1ec4N PH\u00cd<\/strong> t\u1ea1i DTM Consulting ho\u1eb7c xem d\u1ecbch v\u1ee5 t\u1ea1i \u0111\u00e2y<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

C\u00e1c c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd thu th\u1eadp v\u00e0 gi\u1ea3i th\u00edch th\u00f4ng tin v\u1ec1 c\u00e1c c\u00e1 nh\u00e2n ho\u1eb7c t\u1ed5 ch\u1ee9c, v\u1edbi nh\u1eefng hi\u1ec3u bi\u1ebft (quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, c\u1ea1nh tranh, nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v.v.) t\u1eadn d\u1ee5ng \u0111\u1ec3 \u0111\u1ecbnh […]<\/p>","protected":false},"author":4,"featured_media":9638,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,127],"tags":[651],"class_list":["post-9637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-trend","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=9637"}],"version-history":[{"count":10,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9637\/revisions"}],"predecessor-version":[{"id":16642,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9637\/revisions\/16642"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/9638"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=9637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=9637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=9637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}