{"id":9603,"date":"2019-12-24T18:35:28","date_gmt":"2019-12-24T11:35:28","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=9603"},"modified":"2020-03-17T11:07:46","modified_gmt":"2020-03-17T04:07:46","slug":"market-research-cach-thuc-nghien-cuu-thi-truong-trong-kinh-doanh","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/market-research-cach-thuc-nghien-cuu-thi-truong-trong-kinh-doanh\/","title":{"rendered":"[Market research] C\u00e1ch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng trong kinh doanh (Ph\u1ea7n 1)"},"content":{"rendered":"<div class=\"\" data-block=\"true\" data-editor=\"6aomi\" data-offset-key=\"evo0f-0-0\">Nghi\u00ean c\u1ee9u, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng cho vi\u1ec7c kinh doanh (nh\u01b0 F&amp;B, FMCG, nh\u00e0 h\u00e0ng&#8230;) kh\u00f4ng ch\u1ec9 ph\u1ee5c v\u1ee5 cho vi\u1ec7c chu\u1ea9n b\u1ecb m\u1edf hay ph\u00e1t tri\u1ec3n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u00e0 doanh nghi\u1ec7p n\u00ean ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng ni\u00ean. B\u1edfi ch\u00ednh \u0111\u1eb7c tr\u01b0ng c\u1ee7a nh\u1eefng ng\u00e0nh h\u00e0ng d\u1ec5 b\u1ecb thay \u0111\u1ed5i theo l\u00e0n s\u00f3ng, xu h\u01b0\u1edbng theo t\u1eebng th\u1eddi \u0111i\u1ec3m, t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng,\u2026<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"6aomi\" data-offset-key=\"e3063-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"e3063-0-0\">Vi\u1ec7c ti\u1ebfn h\u00e0nh t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng h\u00e0ng n\u0103m \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o cho doanh nghi\u1ec7p duy tr\u00ec \u0111\u01b0\u1ee3c \u01b0u th\u1ebf c\u1ea1nh tranh, <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-mo-rong-thi-truong-trong-kinh-doanh\/\">m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng kinh doanh<\/a><\/strong>.<\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"6aomi\" data-offset-key=\"5me8i-0-0\">\n<div class=\"_1mf _1mj\" data-offset-key=\"5me8i-0-0\"><span data-offset-key=\"5me8i-1-0\">Kinh doanh trong l\u0129nh v\u1ef1c tr\u00ean lu\u00f4n l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c v\u00f4 c\u00f9ng c\u1ea1nh tranh, b\u1ea1n c\u1ea7n th\u1ef1c s\u1ef1 bi\u1ebft, hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh c\u1ea7n g\u00ec. B\u1ea1n c\u1ea7n bi\u1ebft hy v\u1ecdng, \u01b0\u1edbc m\u01a1 v\u00e0 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng mu\u1ed1n \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 b\u00ean c\u1ea1nh \u0111\u1ed3 \u0103n.<\/span><\/div>\n<\/div>\n<h1><strong>T\u1ea1i sao n\u00ean t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng trong kinh doanh<\/strong><\/h1>\n<h1><strong style=\"font-size: 30px;\">1. C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng\u00a0<\/strong><\/h1>\n<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1ebd cung c\u1ea5p cho doanh nghi\u1ec7p th\u00f4ng tin, khu\u00f4n kh\u1ed5 \u0111\u1ec3 gi\u1ea3i quy\u1ebft b\u1ea5t k\u1ef3 \u0111i\u1ec3m m\u00f9 n\u00e0o trong <a href=\"https:\/\/dtmconsulting.vn\/en\/trai-nghiem-khach-hang-la-co-hoi-lon-nhat-cho-cac-nha-marketing\/\">tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a> c\u1ee7a b\u1ea1n. C\u00f3 nhi\u1ec1u doanh nghi\u1ec7p cho r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t m\u1ecdi th\u1ee9, nh\u01b0ng \u201cth\u1ee9\u201d \u0111\u00f3 ch\u00ednh x\u00e1c l\u00e0 c\u00e1i g\u00ec, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1eaft \u0111\u1ea7u, v\u00e0 hi\u1ec7n t\u1ea1i c\u00f4ng ty \u0111\u00e3 t\u1ea1o cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m t\u1ed1t \u0111\u1ebfn \u0111\u00e2u?,\u2026<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 h\u01b0\u1edbng d\u1eabn c\u01a1 b\u1ea3n doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin t\u1eeb kh\u00e1ch h\u00e0ng:<\/p>\n<ul>\n<li>Kh\u1ea3o s\u00e1t \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c k\u00eanh hi\u1ec7n c\u00f3. Nh\u1edb v\u1ea1ch r\u00f5 m\u1ee5c ti\u00eau c\u1ee7a cu\u1ed9c kh\u1ea3o s\u00e1t nh\u00e9, n\u1ebfu c\u00f3 th\u1ec3 doanh nghi\u1ec7p n\u00ean tri \u00e2n k\u00e8m theo cho kh\u00e1ch h\u00e0ng m\u1ed9t ph\u1ea7n qu\u00e0 nh\u1ecf, voucher, coupon gi\u1ea3m gi\u00e1,..<\/li>\n<li>C\u00e1c h\u1ed9p xin \u00fd ki\u1ebfn, \u0111\u00e1nh gi\u00e1 ph\u1ea3n h\u1ed3i t\u1ea1i c\u1eeda h\u00e0ng<\/li>\n<li>Kh\u1ea3o s\u00e1t \u0111\u00e1nh gi\u00e1 nho nh\u1ecf sau b\u1eefa \u0103n c\u1ee7a kh\u00e1c h\u00e0ng<\/li>\n<li>Theo d\u00f5i c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau khi n\u00f3i v\u1ec1 t\u00ean s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c k\u00eanh social media, feedback tr\u00ean website,\u2026<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong style=\"font-size: 30px;\">2. B\u1eaft k\u1ecbp <a href=\"https:\/\/dtmconsulting.vn\/en\/trend\/\">xu h\u01b0\u1edbng ti\u00eau d\u00f9ng<\/a><\/strong><\/p>\n<p>L\u00e0 ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 c\u00e1ch thay \u0111\u1ed5i s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00ec v\u1eady, cho d\u00f9 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111ang gi\u1ea3m hay h\u1ecd \u0111ang mu\u1ed1n th\u00eam c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c \u0111i k\u00e8m, doanh nghi\u1ec7p c\u1ea7n nh\u1eadn th\u1ee9c s\u1edbm v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng tr\u01b0\u1edbc khi t\u00ean s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>C\u00e1ch thu th\u1eadp th\u00f4ng tin:<\/p>\n<ul>\n<li>Th\u01b0\u1eddng xuy\u00ean xem x\u00e9t v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c b\u00e1o c\u00e1o li\u00ean quan \u0111\u1ebfn ng\u00e0nh<\/li>\n<li>Xu h\u01b0\u1edbng th\u1ecb hi\u1ebfu kh\u00e1ch h\u00e0ng tr\u00ean social media, \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/li>\n<\/ul>\n<blockquote><p>Xem th\u00eam <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/4-cach-pho-bien-nhat-de-xay-dung-personas\/\">X\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng &#8211; persona<\/a><\/strong><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<p><strong style=\"font-size: 30px;\">3. X\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/strong><\/p>\n<p>B\u1ed7ng nhi\u00ean m\u1ed9t ng\u00e0y t\u00ean tu\u1ed5i c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh xu\u1ea5t hi\u1ec7n tr\u00ean kh\u1eafp c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng, c\u1ed9ng \u0111\u1ed3ng th\u00ec trao \u0111\u1ed5i v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u1ea1i s\u1ee5t gi\u1ea3m m\u1ea1nh? V\u1eady n\u00ean l\u00e0m g\u00ec b\u00e2y gi\u1edd?<\/p>\n<p>Khi b\u1ea1n bi\u1ebft \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh \u0111ang l\u00e0m g\u00ec, b\u1ea1n c\u00f3 th\u1ec3 thay th\u1ebf chi\u1ebfn thu\u1eadt \u0111\u00f3 b\u1eb1ng nh\u1eefng gi\u00e1 tr\u1ecb kh\u00e1c t\u1ed1t h\u01a1n \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n thay v\u00ec \u0111\u1ed1i th\u1ee7.<\/p>\n<p>C\u00e1ch thu th\u1eadp th\u00f4ng tin: Marketer n\u00ean theo d\u00f5i c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng c\u1ee7a \u0111\u1ed1i th\u1ee7 nh\u01b0 social media, email marketing, website,&#8230; V\u00e0 \u0111\u1ecdc th\u00eam v\u1ec1 \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1, ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 \u0111\u01b0a ra ph\u01b0\u01a1ng \u00e1n c\u1ea3i thi\u1ec7n cho m\u00ecnh.<\/p>\n<h1><strong>C\u00e1ch ti\u1ebfn h\u00e0nh t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho th\u1ecb tr\u01b0\u1eddng F&amp;B, FMCG<\/strong><\/h1>\n<p>C\u00f3 hai lo\u1ea1i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u01a1 b\u1ea3n: <a href=\"https:\/\/dtmconsulting.vn\/en\/su-khac-biet-giua-nghien-cuu-dinh-tinh-va-nghien-cuu-dinh-luong\/\"><strong>Qualitative Researching<\/strong><\/a><strong> v\u00e0 Nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng<\/strong>\u00a0.<\/p>\n<p>Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh:<\/p>\n<ul>\n<li>Ph\u1ecfng v\u1ea5n (IDI)<\/li>\n<li>Th\u1ea3o lu\u1eadn nh\u00f3m t\u1eadp trung (FGI)<\/li>\n<li>Nghi\u00ean c\u1ee9u th\u1ef1c nghi\u1ec7m<\/li>\n<\/ul>\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong nghi\u00ean c\u1ee9u l\u00e0 doanh nghi\u1ec7p n\u00ean ti\u1ebfn h\u00e0nh c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u c\u00e1 nh\u00e2n. M\u1ed7i \u0111\u00e1p vi\u00ean cho cu\u1ed9c ph\u1ecfng v\u1ea5n c\u1ea7n \u0111\u1ea1i di\u1ec7n cho t\u1eebng persona m\u00e0 b\u1ea1n \u0111\u00e3 x\u00e2y d\u1ef1ng. B\u1ea1n c\u00f3 th\u1ec3 h\u1ecfi r\u1ea5t nhi\u1ec1u th\u00f4ng tin, t\u1eeb s\u1edf th\u00edch, h\u00e0nh vi, t\u00e2m l\u00fd, k\u1ef3 v\u1ecdng cho s\u1ea3n ph\u1ea9m \u0111\u1ebfn quy tr\u00ecnh t\u1eeb khi kh\u00e1ch h\u00e0ng x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u \u0111\u1ebfn khi h\u1ecdc tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n<p>Ph\u1ecfng v\u1ea5n nh\u00f3m t\u1eadp trung cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n gi\u1eefa c\u00e1c c\u00e1 nh\u00e2n, th\u00fac \u0111\u1ea9y c\u00e1c ch\u1ee7 \u0111\u1ec1 trao \u0111\u1ed5i m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, c\u00e1c c\u00e1 nh\u00e2n c\u00f9ng nh\u00f3m s\u1ebd tho\u1ea3i m\u00e1i chia s\u1ebb c\u00e1c quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh h\u01a1n ph\u1ecfng v\u1ea5n c\u00e1 nh\u00e2n.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Qualitative-Quantitative-Research-J-Gate-min.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-6128\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Qualitative-Quantitative-Research-J-Gate-min.png\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Qualitative-Quantitative-Research-J-Gate-min.png 1920w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Qualitative-Quantitative-Research-J-Gate-min-300x169.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Qualitative-Quantitative-Research-J-Gate-min-768x432.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Qualitative-Quantitative-Research-J-Gate-min-1024x576.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Qualitative-Quantitative-Research-J-Gate-min-600x338.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Qualitative-Quantitative-Research-J-Gate-min-260x146.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Qualitative-Quantitative-Research-J-Gate-min-50x28.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Qualitative-Quantitative-Research-J-Gate-min-133x75.png 133w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Tuy nhi\u00ean, do t\u00ednh ch\u1ea5t \u201c\u0111\u00e1m \u0111\u00f4ng\u201d v\u00e0 \u201cc\u1ed9ng \u0111\u1ed3ng\u201d n\u00ean vi\u1ec7c th\u1ea3o lu\u1eadn nh\u00f3m ch\u1ec9 ph\u00f9 h\u1ee3p cho c\u00e1c ch\u1ee7 \u0111\u1ec1 kh\u00f4ng qu\u00e1 ri\u00eang t\u01b0. V\u00e0 vi\u1ec7c \u0111i\u1ec1u h\u00e0nh, \u0111i\u1ec1u ph\u1ed1i c\u00e1c c\u00e1 nh\u00e2n trong nh\u00f3m th\u1ea3o lu\u1eadn theo nh\u1eefng ch\u1ee7 \u0111\u1ec1 nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch nghi\u00ean c\u1ee9u t\u01b0\u01a1ng \u0111\u1ed1i kh\u00f3, c\u1ea7n chuy\u00ean gia nhi\u1ec1u k\u1ef9 n\u0103ng kinh nghi\u1ec7m. B\u1edfi th\u1ef1c t\u1ebf, nh\u00f3m ph\u1ecfng v\u1ea5n c\u00e0ng tho\u1ea3i m\u00e1i th\u00ec c\u00e1c ch\u1ee7 \u0111\u1ec1 c\u00e0ng d\u1ec5 \u0111i \u201cl\u1ea1c\u201d xa ch\u1ee7 \u0111\u1ec1 ban \u0111\u1ea7u.<\/p>\n<p>Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu ng\u01b0\u1eddi \u0111i\u1ec1u khi\u1ec3n c\u1ed1 g\u1eafng l\u00e1i ng\u01b0\u1eddi th\u1ea3o lu\u1eadn theo ch\u1ee7 \u0111\u1ec1 c\u1ed1 \u0111\u1ecbnh s\u1ebd l\u00e0m nh\u00f3m th\u1ea5y c\u1ee9ng nh\u1eafc, t\u1ebb nh\u1ea1t c\u00e1c c\u00e1 nh\u00e2n trong nh\u00f3m kh\u00f4ng ch\u1ee7 \u0111\u1ed9ng chia s\u1ebb quan \u0111i\u1ec3m v\u00e0 suy ngh\u0129.<\/p>\n<p>Th\u01b0\u1eddng th\u00ec t\u1ea1i b\u01b0\u1edbc n\u00e0y, c\u00e1c \u0111\u01a1n v\u1ecb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u1edbn v\u1eabn ph\u1ea3i c\u1ea7n nh\u1edd s\u1ef1 tr\u1ee3 gi\u00fap c\u00e1c c\u00e1c <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/chuyen-gia\/\">chuy\u00ean gia nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/strong> nhi\u1ec1u kinh nghi\u1ec7m.<\/p>\n<p>Doanh nghi\u1ec7p n\u1ebfu mu\u1ed1n ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00ec \u1edf nh\u1eefng b\u01b0\u1edbc nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh n\u00e0y c\u1ea7n k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n cao n\u00ean thu\u00ea c\u00e1c \u0111\u01a1n v\u1ecb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng thay v\u00ec t\u1ef1 tri\u1ec3n khai nh\u1eb1m b\u1ea3o \u0111\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u thu v\u1ec1.<\/p>\n<p>&nbsp;<\/p>\n<p>N\u1ebfu \u0111\u1ee7 ngu\u1ed3n l\u1ef1c, doanh nghi\u1ec7p b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ef1 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng theo c\u00e1c b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<p><strong style=\"font-size: 30px;\">1. \u0110\u1eb7t m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u<\/strong><\/p>\n<p>Nh\u1eefng th\u00f4ng tin c\u1ee5 th\u1ec3 m\u00e0 c\u00f4ng ty \u0111ang t\u00ecm c\u00e1ch thu th\u1eadp l\u00e0 g\u00ec? Ch\u00fang ph\u1ee5c v\u1ee5 m\u1ee5c \u0111\u00edch g\u00ec?<\/p>\n<p>Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 l\u00e0 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c h\u00e0nh vi v\u00e0 m\u1ee9c chi ph\u00ed cho \u0103n u\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<p><strong style=\"font-size: 30px;\">2. Chu\u1ea9n b\u1ecb c\u00e2u h\u1ecfi th\u1ea3o lu\u1eadn<\/strong><\/p>\n<p>Kh\u00e1c v\u1edbi kh\u1ea3o s\u00e1t m\u00e0 c\u00e1c doanh nghi\u1ec7p ho\u1eb7c c\u00e1 nh\u00e2n th\u01b0\u1eddng th\u1ea5y. C\u00e1c c\u00e2u h\u1ecfi s\u1eed d\u1ee5ng trong cu\u1ed9c th\u1ea3o lu\u1eadn c\u1ea7n tr\u00e1nh d\u1ea1ng c\u00e2u h\u1ecfi tr\u1ea3 l\u1eddi m\u00e0 \u0111\u00e1p vi\u00ean c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi C\u00f3\/ Kh\u00f4ng. H\u00e3y c\u1ed1 g\u1eafng d\u1eabn d\u1eaft h\u1ecd v\u00e0o nh\u1eefng c\u00e2u h\u1ecfi t\u1ea1i sao v\u00e0 nh\u01b0 th\u1ebf n\u00e0o! Nh\u1eefng c\u00e2u h\u1ecfi d\u1ea1ng n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n thu th\u1eadp \u0111\u01b0\u1ee3c th\u00f4ng tin m\u1ed9t c\u00e1ch s\u00e2u s\u1eafc v\u00e0 h\u1eefu d\u1ee5ng.<\/p>\n<p>M\u1ed9t \u0111i\u1ec3m c\u1ea7n l\u01b0u \u00fd khi x\u00e2y d\u1ef1ng b\u1ed9 c\u00e2u h\u1ecfi t\u1ea1i \u0111\u00e2y, ng\u01b0\u1eddi x\u00e2y d\u1ef1ng n\u00ean l\u01b0u \u00fd t\u1eeb ng\u1eef \u0111\u1ec3 h\u1ecfi, tr\u00e1nh cho vi\u1ec7c ng\u01b0\u1eddi nghe b\u1ecb \u1ea3nh h\u01b0\u1edfng khi tr\u1ea3 l\u1eddi. N\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng c\u00e2u h\u1ecfi chung chung, r\u1ed9ng r\u00e3i, sau \u0111\u00f3 thu h\u1eb9p c\u00e2u h\u1ecfi c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi c\u1ee5 th\u1ec3 h\u01a1n. Gi\u1edbi h\u1ea1n trong 10-12 c\u00e2u h\u1ecfi v\u00e0 th\u1eddi gian cho th\u1ea3o lu\u1eadn n\u00ean t\u1eeb 120-150 ph\u00fat, ph\u1ecfng v\u1ea5n c\u00e1 nh\u00e2n t\u1eeb 40 &#8211; 50&#8242;.<\/p>\n<h2>3. <strong>L\u1ef1a ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m th\u1ea3o lu\u1eadn nh\u00f3m <\/strong><\/h2>\n<p>Kh\u00f4ng gian th\u1ea3o lu\u1eadn n\u00ean tho\u1ea3i m\u00e1i v\u00e0 th\u01b0 gi\u00e3n. H\u00e3y nh\u1edb r\u1eb1ng b\u1ea1n s\u1ebd ph\u1ea3i ghi \u00e2m l\u1ea1i cu\u1ed9c h\u1ed9i tho\u1ea1i \u0111\u1ec3 b\u1ea1n tham kh\u1ea3o sau n\u00e0y. Nghi\u00ean c\u1ee9u th\u1eadt k\u1ef9 c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn nh\u00f3m \u0111\u1ec3 t\u00ecm ra insights kh\u00e1ch h\u00e0ng v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd cho s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p b\u1ea1n \u0111ang cung c\u1ea5p.<\/p>\n<p><strong style=\"font-size: 30px;\">4. Ch\u1ecdn l\u1ef1a \u0111\u00e1p vi\u00ean tham gia ph\u1ecfng v\u1ea5n<\/strong><\/p>\n<p>Nh\u1eefng ng\u01b0\u1eddi tham gia n\u00ean c\u00e0ng kh\u00e1ch quan c\u00e0ng t\u1ed1t.\u00a0\u0110\u1ec3 t\u00ecm ng\u01b0\u1eddi tham gia kh\u00e1ch quan, h\u00e3y \u0111\u1eb7t m\u1ed9t qu\u1ea3ng c\u00e1o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ho\u1eb7c trong c\u00e1c \u1ea5n ph\u1ea9m nh\u01b0 m\u1ed9t t\u1edd b\u00e1o \u0111\u1ecba ph\u01b0\u01a1ng.\u00a0N\u1ebfu kh\u00f4ng c\u00f3 trong ng\u00e2n s\u00e1ch, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 nh\u1edd b\u1ea1n b\u00e8 gi\u1edbi thi\u1ec7u ng\u01b0\u1eddi ph\u00f9 h\u1ee3p.\u00a0B\u1eb1ng c\u00e1ch \u0111\u00f3 b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t b\u00ean th\u1ee9 ba kh\u00f4ng thi\u00ean v\u1ecb khi tham gia.\u00a0C\u00e1c nh\u00f3m t\u1eadp trung th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u1ea1o th\u00e0nh t\u1eeb 4-6 \u00a0ng\u01b0\u1eddi tham gia.<\/p>\n<p>N\u00ean l\u1eadp y\u00eau c\u1ea7u cho \u1ee9ng vi\u00ean t\u1eeb \u0111\u1ed9 tu\u1ed5i, ngh\u1ec1 nghi\u1ec7p, h\u00e0nh vi, n\u01a1i sinh s\u1ed1ng,.. nh\u1eb1m b\u1ea3o \u0111\u1ea3m th\u00f4ng tin thu th\u1eadp ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ee7 t\u00ednh \u0111\u1ea1i di\u1ec7n (<a href=\"https:\/\/dtmconsulting.vn\/en\/4-cach-pho-bien-nhat-de-xay-dung-personas\/\" target=\"_blank\" rel=\"noopener noreferrer\">ph\u00e2n nh\u00f3m v\u00e0 x\u00e2y d\u1ef1ng personas<\/a>)<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/UNDERSTANDING-YOUR-DEMOGRAPHICS.jpg\"><img decoding=\"async\" class=\"wp-image-5882 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/UNDERSTANDING-YOUR-DEMOGRAPHICS.jpg\" alt=\"\" width=\"800\" height=\"427\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/UNDERSTANDING-YOUR-DEMOGRAPHICS.jpg 900w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/UNDERSTANDING-YOUR-DEMOGRAPHICS-300x160.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/UNDERSTANDING-YOUR-DEMOGRAPHICS-768x410.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/UNDERSTANDING-YOUR-DEMOGRAPHICS-600x320.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/UNDERSTANDING-YOUR-DEMOGRAPHICS-260x139.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/UNDERSTANDING-YOUR-DEMOGRAPHICS-50x27.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/UNDERSTANDING-YOUR-DEMOGRAPHICS-141x75.jpg 141w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/427;\" \/><\/a><\/p>\n<p><strong style=\"font-size: 30px;\">5. Ki\u1ec3m nghi\u1ec7m tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh<\/strong><\/p>\n<p>Ph\u00e1c th\u1ea3o m\u1ee5c \u0111\u00edch c\u1ee7a nghi\u00ean c\u1ee9u. V\u00e0 r\u00e0 so\u00e1t l\u1ea1i c\u00e1c c\u00e2u h\u1ecfi, t\u1ed1t nh\u1ea5t n\u00ean th\u1eed nghi\u1ec7m tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh. X\u00e1c nh\u1eadn r\u1eb1ng ng\u01b0\u1eddi tham gia hi\u1ec3u \u0111\u01b0\u1ee3c t\u1eeb ng\u1eef trong c\u00e2u h\u1ecfi, th\u1eddi gian di\u1ec5n ra cu\u1ed9c th\u1ea3o lu\u1eadn,\u2026<\/p>\n<h2><strong>6 . Ti\u1ebfn h\u00e0nh th\u1ea3o lu\u1eadn nh\u00f3m\u00a0<\/strong><\/h2>\n<p>Trong khi di\u1ec5n ra cu\u1ed9c th\u1ea3o lu\u1eadn nh\u00f3m (ho\u1eb7c ph\u1ecfng v\u1ea5n c\u00e1 nh\u00e2n), nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean v\u1ec1 vai tr\u00f2 c\u1ee7a ng\u01b0\u1eddi \u0111i\u1ec1u ph\u1ed1i cu\u1ed9c th\u1ea3o lu\u1eadn. Khi \u0111\u01b0a ra c\u00e1c c\u00e2u h\u1ecfi ng\u01b0\u1eddi \u0111i\u1ec1u ph\u1ed1i c\u1ea7n gi\u1eef cho ng\u01b0\u1eddi tham gia theo d\u00f5i v\u00e0 g\u1eafn k\u1ebft v\u1edbi ch\u1ee7 \u0111\u1ec1 v\u00e0 c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c n\u00eau ra.\u00a0K\u00e9o nh\u00f3m th\u1ea3o lu\u1eadn l\u1ea1i ch\u1ee7 \u0111\u1ec1 c\u1ea7n t\u1eadp trung v\u00e0 g\u1ee3i \u00fd m\u1edf r\u1ed9ng th\u00eam c\u00e2u h\u1ecfi nh\u1eb1m khai th\u00e1c th\u00eam chi ti\u1ebft n\u1ebfu c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a ng\u01b0\u1eddi tham gia ng\u1eafn g\u1ecdn.<\/p>\n<p>T\u1eadp trung l\u1eafng nghe ng\u01b0\u1eddi tham gia khi h\u1ecd th\u1ea3o lu\u1eadn, tr\u1ea3 l\u1eddi v\u00e0 h\u00f2a m\u00ecnh v\u00e0o cu\u1ed9c trao \u0111\u1ed5i \u0111\u1ec3 ng\u01b0\u1eddi tham gia c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i nh\u1ea5t.<\/p>\n<p><strong style=\"font-size: 30px;\">7. B\u00f3c t\u00e1ch v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c<\/strong><\/p>\n<p>S\u1eed d\u1ee5ng c\u00e2u h\u1ecfi c\u1ee7a b\u1ea1n l\u00e0m h\u01b0\u1edbng d\u1eabn, ghi l\u1ea1i c\u00e2u tr\u1ea3 l\u1eddi, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi tham gia.\u00a0X\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng trong ph\u1ea3n \u1ee9ng c\u1ee7a h\u1ecd.<\/p>\n<p>\u1ede m\u1ee9c \u0111\u1ed9 th\u1ea5p, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ef1 l\u00e0m \u0111\u01b0\u1ee3c b\u01b0\u1edbc n\u00e0y. Tuy nhi\u00ean, n\u1ebfu c\u00f3 th\u1ec3 doanh nghi\u1ec7p n\u00ean l\u1ef1a ch\u1ecdn chuy\u00ean gia nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng thu th\u1eadp v\u00e0 <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/phan-tich-marketing\/\">ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/a><\/strong> thu v\u1ec1 nh\u1eb1m b\u1ea3o \u0111\u1ea3m d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c khai th\u00e1c tri\u1ec7t \u0111\u1ec3 v\u00e0 hi\u1ec7u qu\u1ea3. H\u01a1n n\u1eefa, vi\u1ec7c x\u1eed l\u00fd v\u00e0 l\u00e0m g\u00ec sau khi c\u00f3 th\u00f4ng tin l\u00e0 m\u1ed9t \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng. N\u1ebfu kh\u00f4ng bi\u1ebft c\u00e1ch x\u1eed l\u00fd d\u1eef li\u1ec7u thu v\u1ec1, x\u00e1c \u0111\u1ecbnh ph\u01b0\u01a1ng \u00e1n h\u00e0nh \u0111\u1ed9ng th\u00ec m\u1ecdi vi\u1ec7c ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u t\u1eeb \u0111\u1ea7u th\u00e0nh c\u00f4ng c\u1ed1c.<\/p>\n<p>Th\u01b0\u1eddng t\u1ea1i c\u00e1c \u0111\u01a1n v\u1ecb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1ebd c\u00f3 chuy\u00ean gia \u0111\u1ee9ng ra l\u00ean c\u00e2u h\u1ecfi, tham gia tr\u1ef1c ti\u1ebfp \u0111i\u1ec1u khi\u1ec3n th\u1ea3o lu\u1eadn (ph\u1ecfng v\u1ea5n) \u0111\u1ec3 b\u1ea3o \u0111\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u; ph\u00e2n t\u00edch d\u1eef li\u1ec7u sau khi \u0111\u01b0\u1ee3c l\u00e0m s\u1ea1ch v\u00e0 \u0111\u01b0a ra b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 k\u00e8m \u0111\u1ec1 xu\u1ea5t ph\u01b0\u01a1ng \u00e1n h\u00e0nh \u0111\u1ed9ng ph\u00f9 h\u1ee3p, t\u1eeb c\u1ea5p \u0111\u1ed9 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn chi\u1ebfn thu\u1eadt, t\u00f9y v\u00e0o y\u00eau c\u1ea7u t\u1eeb doanh nghi\u1ec7p.<\/p>\n<p>Trong th\u1ef1c t\u1ebf, th\u1ea5u hi\u1ec3u vi\u1ec7c c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs), startups thi\u1ebfu c\u1ea3 chuy\u00ean m\u00f4n l\u1eabn ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u1ea7u t\u01b0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, DTM Consulting ch\u00fang t\u00f4i \u0111\u00e3 cho ra \u0111\u1eddi g\u00f3i <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\">d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> ch\u1ec9 t\u1eeb 20 tri\u1ec7u \u0111\u1ed3ng<\/strong> v\u1edbi mong mu\u1ed1n c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u00eam c\u01a1 h\u1ed9i <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-mo-rong-thi-truong-trong-kinh-doanh\/\">m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng<\/a><\/strong>, ph\u00e1t tri\u1ec3n kinh doanh m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-10060 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von.jpg\" alt=\"\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von.jpg 960w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von-300x169.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von-768x432.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/nghien-cuu-thi-truong-cho-doanh-nghiep-vua-va-nho-smes-startup-it-von-133x75.jpg 133w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/a><\/p>\n<p>Trong g\u00f3i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00f9y ch\u1ecdn c\u00e1c ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u cho ph\u00f9 h\u1ee3p ho\u1eb7c DTM s\u1ebd \u0111\u1ec1 xu\u1ea5t chia nh\u1ecf c\u00e1c giai \u0111o\u1ea1n nghi\u00ean c\u1ee9u, t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0<strong> h\u1ed7 tr\u1ee3 t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed<\/strong> v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh, chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 <strong>tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing<\/strong> sau nghi\u00ean c\u1ee9u cho doanh nghi\u1ec7p.<\/p>\n<p><strong>Xem th\u00eam &gt;&gt; Ph\u1ea7n 2 &#8211; <a href=\"https:\/\/dtmconsulting.vn\/en\/market-research-cach-nghien-cuu-thi-truong-trong-kinh-doanh-phan-2\/\">[Market Research] C\u00e1ch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng trong kinh doanh (Ph\u1ea7n 2)<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Nghi\u00ean c\u1ee9u, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng cho vi\u1ec7c kinh doanh (nh\u01b0 F&amp;B, FMCG, nh\u00e0 h\u00e0ng&#8230;) kh\u00f4ng ch\u1ec9 ph\u1ee5c v\u1ee5 cho vi\u1ec7c chu\u1ea9n b\u1ecb m\u1edf hay ph\u00e1t tri\u1ec3n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u00e0 doanh nghi\u1ec7p n\u00ean ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng ni\u00ean. B\u1edfi ch\u00ednh \u0111\u1eb7c tr\u01b0ng c\u1ee7a nh\u1eefng ng\u00e0nh h\u00e0ng d\u1ec5 b\u1ecb thay [&hellip;]<\/p>","protected":false},"author":4,"featured_media":9692,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128,640],"tags":[644,651],"class_list":["post-9603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","category-marketing-reports","tag-chien-luoc-marketing","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=9603"}],"version-history":[{"count":18,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9603\/revisions"}],"predecessor-version":[{"id":10684,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9603\/revisions\/10684"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/9692"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=9603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=9603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=9603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}