{"id":9557,"date":"2019-12-14T09:38:10","date_gmt":"2019-12-14T02:38:10","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=9557"},"modified":"2023-12-04T14:06:12","modified_gmt":"2023-12-04T07:06:12","slug":"bao-cao-chi-so-thuong-mai-dien-tu-2019-cua-vecom","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/bao-cao-chi-so-thuong-mai-dien-tu-2019-cua-vecom\/","title":{"rendered":"[B\u00c1O C\u00c1O] Ch\u1ec9 s\u1ed1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed 2019 c\u1ee7a VECOM"},"content":{"rendered":"

N\u0103m 2018 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n to\u00e0n di\u1ec7n v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng tr\u00ean 30%. V\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng cao v\u00e0 li\u00ean t\u1ee5c t\u1eeb n\u0103m 2015, ch\u00fang ta tin t\u01b0\u1edfng s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau 10 t\u1ef7 USD lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0o n\u0103m 2020 n\u00eau trong K\u1ebf ho\u1ea1ch t\u1ed5ng th\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed giai \u0111o\u1ea1n 2016 \u2013 2020. Tuy nhi\u00ean, B\u00e1o c\u00e1o Ch\u1ec9 s\u1ed1 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed 2019 cho th\u1ea5y v\u1eabn c\u00f2n nhi\u1ec1u c\u1ea3n tr\u1edf cho s\u1ef1 b\u1ee9t ph\u00e1 trong giai \u0111o\u1ea1n t\u1edbi.<\/span><\/p>\n

1. T\u1ed5ng quan chung<\/b><\/h2>\n

1.T\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n nhanh c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed 2019<\/b><\/h3>\n

\u00a0<\/span> Song song v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n v\u1eefng ch\u1eafc c\u1ee7a n\u1ec1n kinh t\u1ebf v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng GDP tr\u00ean 7%, n\u0103m 2018 ti\u1ebfp t\u1ee5c ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. D\u1ef1a tr\u00ean th\u00f4ng tin t\u1eeb cu\u1ed9c kh\u1ea3o s\u00e1t, VECOM \u01b0\u1edbc t\u00ednh t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u0103m 2018 so v\u1edbi n\u0103m 2017 \u0111\u1ea1t tr\u00ean 30%.<\/span><\/p>\n

V\u1ec1 quy m\u00f4, v\u1edbi \u0111i\u1ec3m xu\u1ea5t ph\u00e1t th\u1ea5p kho\u1ea3ng 4 t\u1ef7 USD v\u00e0o n\u0103m 2015 nh\u01b0ng nh\u1edd t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng trung b\u00ecnh trong ba n\u0103m li\u00ean ti\u1ebfp cao n\u00ean quy m\u00f4 th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u0103m 2018 l\u00ean t\u1edbi kho\u1ea3ng 7,8 t\u1ef7 USD.2 Th\u1ecb tr\u01b0\u1eddng n\u00e0y bao g\u1ed3m b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn, du l\u1ecbch tr\u1ef1c tuy\u1ebfn, marketing tr\u1ef1c tuy\u1ebfn, gi\u1ea3i tr\u00ed tr\u1ef1c tuy\u1ebfn v\u00e0 mua b\u00e1n tr\u1ef1c tuy\u1ebfn c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m s\u1ed1 ho\u00e1 kh\u00e1c.3 N\u1ebfu t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a n\u0103m 2019 v\u00e0 2020 ti\u1ebfp t\u1ee5c \u1edf m\u1ee9c 30% th\u00ec t\u1edbi n\u0103m 2020 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng s\u1ebd l\u00ean t\u1edbi 13 t\u1ef7 USD. Quy m\u00f4 n\u00e0y s\u1ebd cao h\u01a1n m\u1ee5c ti\u00eau n\u00eau trong K\u1ebf ho\u1ea1ch t\u1ed5ng th\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed giai \u0111o\u1ea1n 2016 \u2013 2020, theo m\u1ee5c ti\u00eau n\u00e0y th\u00ec quy m\u00f4 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00e1n l\u1ebb (B2C) \u0111\u1ea1t 10 t\u1ef7 USD v\u00e0o n\u0103m 2020.<\/span><\/p>\n

2.\u00a0 Qu\u1ea3n l\u00fd mua b\u00e1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 mua b\u00e1n tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/b><\/h3>\n

Theo m\u1ed9t b\u00e1o c\u00e1o c\u1ee7a Nielsen v\u00e0 Demand Institute, trong th\u1eddi \u0111\u1ea1i kinh t\u1ebf s\u1ed1 hi\u1ec7n nay, m\u1ee9c thu nh\u1eadp c\u1ee7a t\u1ea7ng l\u1edbp trung l\u01b0u ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 ti\u1ec1m n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u1ebft n\u1ed1i s\u1ebd l\u00e0 ngu\u1ed3n t\u0103ng tr\u01b0\u1edfng m\u1edbi. H\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean k\u1ebft n\u1ed1i v\u1edbi Internet v\u00e0 c\u00f3 m\u1ee9c s\u1eb5n s\u00e0ng chi ti\u00eau cao.4 Ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u1ebft n\u1ed1i c\u00f3 xu h\u01b0\u1edbng mua s\u1eafm \u0111a k\u00eanh (omni-channel). Tr\u01b0\u1edbc khi mua, h\u1ecd s\u1ebd thu th\u1eadp v\u00e0 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ec3 tham kh\u1ea3o t\u1eeb c\u1ea3 hai ngu\u1ed3n online v\u00e0 offline. V\u00e0 4 trong 5 ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u1ebft n\u1ed1i s\u1ebd tham kh\u1ea3o c\u00e1c nh\u1eadn x\u00e9t v\u1ec1 s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn (83%) v\u00e0 \u0111\u1eb7c bi\u1ec7t h\u1ecd s\u1ebd t\u00ecm ki\u1ebfm nh\u1eadn x\u00e9t t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i (74%) tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh c\u00f3 mua s\u1ea3n ph\u1ea9m \u0111\u00f3 hay kh\u00f4ng.<\/span><\/p>\n

M\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 vai tr\u00f2 n\u1ed5i b\u1eadt trong vi\u1ec7c k\u1ebft n\u1ed1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi nhau v\u00e0 v\u1edbi ng\u01b0\u1eddi b\u00e1n<\/b><\/h4>\n

K\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t n\u0103m nay cho th\u1ea5y m\u1ea1ng x\u00e3 h\u1ed9i ti\u1ebfp t\u1ee5c l\u00e0 k\u00eanh marketing ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a c\u00e1c doanh nghi\u1ec7p. \u0110\u1ed3ng th\u1eddi, t\u1ef7 l\u1ec7 doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 b\u00e1n h\u00e0ng qua m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao l\u00e0 45%, trong khi t\u1ef7 l\u1ec7 n\u00e0y \u0111\u1ed1i v\u1edbi b\u00e1n h\u00e0ng qua website l\u00e0 32% v\u00e0 qua \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng l\u00e0 22%. 5 Kh\u00f4ng ch\u1ec9 c\u00f3 c\u00e1c c\u00e1 nh\u00e2n, h\u1ed9 gia \u0111\u00ecnh, doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p l\u1edbn \u0111\u00e3 t\u00edch c\u1ef1c s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 marketing v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Ch\u1eb3ng h\u1ea1n, Lazada l\u00e0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u \u1edf Vi\u1ec7t Nam c\u00f3 tr\u00ean 50.000 nh\u00e0 b\u00e1n h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c. H\u00e0ng th\u00e1ng, s\u00e0n n\u00e0y thu h\u00fat tr\u00ean 100 tri\u1ec7u l\u01b0\u1ee3t ng\u01b0\u1eddi truy c\u1eadp, t\u1edbi th\u00e1ng 10 n\u0103m 2018 c\u00f3 27 tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i (follow) tr\u00ean trang Facebook c\u1ee7a c\u00f4ng ty.<\/span><\/p>\n

3. C\u1ea1nh tranh cao \u0111\u1ed1i v\u1edbi d\u1ecbch v\u1ee5 giao h\u00e0ng ch\u1eb7ng cu\u1ed1i v\u00e0 ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng<\/b><\/h3>\n

Theo kh\u1ea3o s\u00e1t c\u1ee7a Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, tr\u00ean ph\u1ea1m vi c\u1ea3 n\u01b0\u1edbc T\u1ed5ng c\u00f4ng ty B\u01b0u \u0111i\u1ec7n Vi\u1ec7t Nam (Vietnam Post) l\u00e0 doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 chuy\u1ec3n ph\u00e1t \u0111\u01b0\u1ee3c 61% c\u00e1c \u0111\u01a1n v\u1ecb b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn thu\u00ea, ti\u1ebfp \u0111\u00f3 l\u00e0 C\u00f4ng ty B\u01b0u ch\u00ednh Viettel (Viettel Post) v\u1edbi t\u1ef7 l\u1ec7 l\u00e0 25%. T\u1ef7 l\u1ec7 t\u01b0\u01a1ng \u1ee9ng cho EMS, Giao h\u00e0ng nhanh v\u00e0 Giao h\u00e0ng ti\u1ebft ki\u1ec7m l\u00e0 5%, 1% v\u00e0 1%. C\u00e1c \u0111\u01a1n v\u1ecb chuy\u1ec3n ph\u00e1t kh\u00e1c ch\u1ec9 chi\u1ebfm 13%.7 Nh\u01b0 v\u1eady c\u00f3 th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh Vietnam Post \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn tr\u00ean ph\u1ea1m vi c\u1ea3 n\u01b0\u1edbc.<\/span><\/p>\n

VECOM \u0111\u00e3 ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t s\u00e2u v\u1edbi 14 doanh nghi\u1ec7p chuy\u1ec3n ph\u00e1t c\u00f3 m\u1ee9c \u0111\u1ed9 g\u1eafn b\u00f3 kh\u00e1c nhau v\u1edbi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. K\u1ebft qu\u1ea3 cho th\u1ea5y 10 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c mua b\u00e1n tr\u1ef1c tuy\u1ebfn ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0: 1) Qu\u1ea7n \u00e1o, gi\u00e0y d\u00e9p; 2) \u0110i\u1ec7n t\u1eed, \u0111i\u1ec7n l\u1ea1nh; 3) M\u1eb9 v\u00e0 b\u00e9; 4) S\u00e1ch, v\u0103n ph\u00f2ng ph\u1ea9m; 5) Th\u1ee7 c\u00f4ng, m\u1ef9 ngh\u1ec7; 6) Linh ph\u1ee5 ki\u1ec7n; 7) Ho\u00e1 m\u1ef9 ph\u1ea9m; 8) \u0110\u1ed3 n\u1ed9i th\u1ea5t; 9) Th\u1ef1c ph\u1ea9m, \u0111\u1ed3 u\u1ed1ng; 10) \u0110\u1ed3 \u0103n nhanh. \u0110\u00e1ng ch\u00fa \u00fd l\u00e0 \u0111\u1ed3 \u0103n nhanh \u0111\u00e3 l\u1ecdt v\u00e0o nh\u00f3m 10 s\u1ea3n ph\u1ea9m h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c ng\u01b0\u1eddi b\u00e1n thu\u00ea ngo\u00e0i d\u1ecbch v\u1ee5 chuy\u1ec3n ph\u00e1t. K\u1ebft qu\u1ea3 n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 n\u1ed5i l\u00ean c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 giao \u0111\u1ed3 \u0103n nhanh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Now.vn, GrabFood, Go Viet, Loship, Vietnammm. Tuy xu\u1ea5t hi\u1ec7n \u1edf Vi\u1ec7t Nam ch\u01b0a \u0111\u1ea7y m\u1ed9t th\u1eadp k\u1ef7 nh\u01b0ng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t t\u1edbi m\u1ee9c m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u giao \u0111\u1ed3 \u0103n tr\u1ef1c tuy\u1ebfn m\u1edbi xu\u1ea5t hi\u1ec7n \u0111\u00e3 bi\u1ebfn m\u1ea5t nh\u01b0 Foodpanda, Chonmon.vn, Lala.<\/span><\/p>\n

V\u1ec1 kho, t\u1ea5t c\u1ea3 doanh nghi\u1ec7p tham gia kh\u1ea3o s\u00e1t \u0111\u1ec1u c\u00f3 kho ri\u00eang \u0111\u1ec3 l\u01b0u tr\u1eef h\u00e0ng ho\u00e1, tuy nhi\u00ean n\u0103ng l\u1ef1c kho ch\u01b0a \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u n\u00ean ph\u1ea7n l\u1edbn doanh nghi\u1ec7p chuy\u1ec3n ph\u00e1t v\u1eabn ph\u1ea3i thu\u00ea kho ngo\u00e0i. H\u01a1n n\u1eefa, c\u00f4ng ngh\u1ec7 v\u1eadn h\u00e0nh kho ch\u01b0a ti\u00ean ti\u1ebfn. M\u1edbi c\u00f3 36% doanh nghi\u1ec7p c\u00f3 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kho k\u1ebft n\u1ed1i tr\u1ef1c tuy\u1ebfn t\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng. Do c\u00f4ng ngh\u1ec7 qu\u1ea3n l\u00fd kho c\u00f2n l\u1ea1c h\u1eadu n\u00ean chi ph\u00ed l\u01b0u kho v\u00e0 qu\u1ea3n l\u00fd kho c\u00f2n cao. \u1ede nhi\u1ec1u doanh nghi\u1ec7p chi ph\u00ed n\u00e0y chi\u1ebfm tr\u00ean 20% t\u1ed5ng doanh thu.\u00a0<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi d\u1ecbch v\u1ee5 l\u00f5i l\u00e0 d\u1ecbch v\u1ee5 chuy\u1ec3n ph\u00e1t, nh\u1eefng doanh nghi\u1ec7p l\u1edbn th\u01b0\u1eddng ch\u1ee7 \u0111\u1ed9ng tri\u1ec3n khai c\u00f2n c\u00e1c doanh nghi\u1ec7p nh\u1ecf h\u01a1n thu\u00ea l\u1ea1i m\u1ed9t ph\u1ea7n d\u1ecbch v\u1ee5 t\u1eeb c\u00e1c c\u00f4ng ty chuy\u1ec3n ph\u00e1t kh\u00e1c. T\u1ef7 l\u1ec7 chi ph\u00ed chuy\u1ec3n ph\u00e1t tr\u00ean gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng cao, c\u1ee9 hai doanh nghi\u1ec7p th\u00ec m\u1ed9t doanh nghi\u1ec7p c\u00f3 t\u1ef7 l\u1ec7 n\u00e0y l\u00e0 20% tr\u1edf l\u00ean. T\u1ea5t c\u1ea3 doanh nghi\u1ec7p trong cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u1ec1u cung c\u1ea5p d\u1ecbch v\u1ee5 thu h\u1ed9 ng\u01b0\u1eddi b\u00e1n (COD). \u0110\u1eb7c bi\u1ec7t, m\u1ed9t n\u1eeda doanh nghi\u1ec7p cho bi\u1ebft c\u00f3 t\u1eeb 70% tr\u1edf l\u00ean ng\u01b0\u1eddi mua h\u00e0ng tr\u1ef1c tuy\u1ebfn s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c thanh to\u00e1n n\u00e0y.\u00a0<\/span><\/p>\n

M\u1ed9t kh\u00f3 kh\u0103n l\u1edbn c\u1ee7a c\u00e1c doanh nghi\u1ec7p chuy\u1ec3n ph\u00e1t l\u00e0 t\u1ef7 l\u1ec7 ng\u01b0\u1eddi mua ho\u00e0n tr\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn cao. \u01af\u1edbc t\u00ednh t\u1ef7 l\u1ec7 trung b\u00ecnh t\u1ed5ng gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m ho\u00e0n tr\u1ea3 so v\u1edbi t\u1ed5ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng l\u00ean t\u1edbi 13%. C\u00f3 doanh nghi\u1ec7p ph\u1ea3i ch\u1ecbu t\u1ef7 l\u1ec7 n\u00e0y \u1edf m\u1ee9c 26%.<\/span><\/p>\n

4. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c giai \u0111o\u1ea1n t\u1edbi theo h\u01b0\u1edbng thu h\u1eb9p kho\u1ea3ng c\u00e1ch s\u1ed1<\/b><\/h3>\n

B\u1ecb \u1ea3nh h\u01b0\u1edfng s\u00e2u s\u1eafc v\u1ec1 t\u00ednh to\u00e0n c\u1ea7u, nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a Internet n\u00ean cho t\u1edbi nay c\u00e1c ch\u00ednh s\u00e1ch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a Vi\u1ec7t Nam \u00edt ch\u00fa \u00fd t\u1edbi y\u1ebfu t\u1ed1 \u0111\u1ecba kinh t\u1ebf v\u00e0 thu h\u1eb9p kho\u1ea3ng c\u00e1ch s\u1ed1 gi\u1eefa c\u00e1c v\u00f9ng.<\/span><\/p>\n

B\u00e1o c\u00e1o Ch\u1ec9 s\u1ed1 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nhi\u1ec1u n\u0103m li\u00ean ti\u1ebfp cho th\u1ea5y ph\u1ea7n l\u1edbn ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed di\u1ec5n ra \u1edf hai th\u00e0nh ph\u1ed1 l\u1edbn nh\u1ea5t n\u01b0\u1edbc l\u00e0 H\u00e0 N\u1ed9i v\u00e0 Tp. H\u1ed3 Ch\u00ed Minh v\u00e0 m\u1ed9t s\u1ed1 t\u1ec9nh n\u0103ng \u0111\u1ed9ng li\u1ec1n k\u1ec1 nh\u01b0 B\u1eafc Ninh, V\u0129nh Ph\u00fac, \u0110\u1ed3ng Nai, B\u00ecnh D\u01b0\u01a1ng v\u00e0 c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn tr\u1ef1c thu\u1ed9c Trung \u01b0\u01a1ng l\u00e0 H\u1ea3i Ph\u00f2ng, \u0110\u00e0 N\u1eb5ng v\u00e0 C\u1ea7n Th\u01a1. Ho\u1ea1t \u0111\u1ed9ng kinh doanh tr\u1ef1c tuy\u1ebfn t\u1ea1i h\u1ea7u h\u1ebft c\u00e1c t\u1ec9nh kh\u00e1c c\u00f2n y\u1ebfu v\u00e0 c\u00f3 nguy c\u01a1 ng\u00e0y c\u00e0ng t\u1ee5t l\u1ea1i so v\u1edbi hai th\u00e0nh ph\u1ed1 d\u1eabn \u0111\u1ea7u.\u00a0<\/span><\/p>\n

\u01af\u1edbc t\u00ednh H\u00e0 N\u1ed9i v\u00e0 Tp. H\u1ed3 Ch\u00ed Minh chi\u1ebfm t\u1edbi 70% giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Quy m\u00f4 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1edf c\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng kh\u00e1c, \u0111\u1eb7c bi\u1ec7t \u1edf n\u00f4ng th\u00f4n, v\u00f9ng s\u00e2u, v\u00f9ng xa r\u1ea5t nh\u1ecf.\u00a0<\/span><\/p>\n

Trong khi \u0111\u00f3, kho\u1ea3ng 70% d\u00e2n s\u1ed1 s\u1ed1ng \u1edf n\u00f4ng th\u00f4n. Khu v\u1ef1c n\u00f4ng th\u00f4n c\u00f3 ti\u1ec1m n\u0103ng ti\u00eau th\u1ee5 l\u1edbn, \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 n\u01a1i cung c\u1ea5p s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng ph\u00f9 h\u1ee3p v\u1edbi b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/span><\/p>\n

\u00a0<\/span> Trong hai n\u0103m 2019 \u2013 2020 c\u1ea7n tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p nh\u1eb1m th\u00fac \u0111\u1ea9y th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i ba th\u00e0nh ph\u1ed1 tr\u1ef1c thu\u1ed9c Trung \u01b0\u01a1ng l\u00e0 H\u1ea3i Ph\u00f2ng, \u0110\u00e0 N\u1eb5ng v\u00e0 C\u1ea7n Th\u01a1 c\u0169ng nh\u01b0 m\u1ed9t s\u1ed1 t\u1ec9nh thu\u1ed9c c\u00e1c v\u00f9ng kinh t\u1ebf – x\u00e3 h\u1ed9i \u0111\u1ed3ng b\u1eb1ng s\u00f4ng H\u1ed3ng, \u0110\u00f4ng Nam B\u1ed9 v\u00e0 \u0111\u1ed3ng b\u1eb1ng s\u00f4ng C\u1eedu Long.\u00a0<\/span><\/p>\n

>>> Xem th\u00eam:\u00a0 [B\u00c1O C\u00c1O] Ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng Mobile \u1edf n\u00f4ng th\u00f4n Vi\u1ec7t Nam<\/a><\/strong><\/p>\n

2. To\u00e0n c\u1ea3nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed 2019<\/b><\/h2>\n

1. C\u00e1c doanh nghi\u1ec7p tham gia kh\u1ea3o s\u00e1t<\/h3>\n

\"c\u00e1c<\/p>\n

Nh\u01b0 th\u01b0\u1eddng l\u1ec7, cu\u1ed9c kh\u1ea3o s\u00e1t doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng n\u0103m di\u1ec5n ra t\u1eeb th\u00e1ng 9 t\u1edbi th\u00e1ng 11. N\u0103m 2018 \u0111\u00e3 kh\u1ea3o s\u00e1t tr\u00ean 4.500 doanh nghi\u1ec7p v\u00e0 c\u00f3 4.300 doanh nghi\u1ec7p h\u1ee3p l\u1ec7 \u0111\u01b0\u1ee3c d\u00f9ng l\u00e0m s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea.\u00a0<\/span><\/p>\n

T\u1ef7 l\u1ec7 c\u00e1c lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p tham gia kh\u1ea3o s\u00e1t c\u0169ng t\u01b0\u01a1ng \u0111\u1ed3ng so v\u1edbi c\u00e1c n\u0103m tr\u01b0\u1edbc, nh\u00f3m doanh nghi\u1ec7p l\u00e0 C\u00f4ng ty TNHH chi\u1ebfm t\u1ef7 l\u1ec7 l\u1edbn nh\u1ea5t (50% trong t\u1ed5ng s\u1ed1 doanh nghi\u1ec7p kh\u1ea3o s\u00e1t), ti\u1ebfp \u0111\u00f3 l\u00e0 C\u00f4ng ty c\u1ed5 ph\u1ea7n (28%) v\u00e0 Doanh nghi\u1ec7p t\u01b0 nh\u00e2n (10%). Doanh nghi\u1ec7p l\u1edbn chi\u1ebfm 12% trong t\u1ed5ng s\u1ed1 doanh nghi\u1ec7p kh\u1ea3o s\u00e1t.\u00a0<\/span><\/p>\n

2. H\u1ea1 t\u1ea7ng v\u00e0 nh\u00e2n l\u1ef1c<\/b><\/h3>\n

\u00a0S\u1eed d\u1ee5ng email v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 trong c\u00f4ng vi\u1ec7c<\/b><\/h4>\n

S\u1eed d\u1ee5ng email trong doanh nghi\u1ec7p \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n ph\u1ea3n \u00e1nh s\u00e1t th\u1ef1c nh\u1ea5t vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0o qu\u00e1 tr\u00ecnh trao \u0111\u1ed5i t\u01b0\u01a1ng t\u00e1c n\u1ed9i b\u1ed9 c\u0169ng nh\u01b0 v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c \u0111\u1ec3 t\u1ed1i gi\u1ea3m chi ph\u00ed v\u00e0 th\u1eddi gian.\u00a0<\/span><\/p>\n

Kh\u1ea3o s\u00e1t cho th\u1ea5y t\u1ef7 l\u1ec7 doanh nghi\u1ec7p c\u00f3 tr\u00ean 50% lao \u0111\u1ed9ng th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng email trong c\u00f4ng vi\u1ec7c t\u0103ng \u0111\u00e1ng k\u1ec3 so v\u1edbi n\u0103m tr\u01b0\u1edbc (47% doanh nghi\u1ec7p cho bi\u1ebft c\u00f3 tr\u00ean 50% lao \u0111\u1ed9ng th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng email v\u00e0 cao h\u01a1n 7% so v\u1edbi n\u0103m 2017), \u0111\u1eb7c bi\u1ec7t v\u1eabn c\u00f2n t\u1edbi 19% doanh nghi\u1ec7p cho bi\u1ebft c\u00f3 d\u01b0\u1edbi 10% lao \u0111\u1ed9ng th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng email.<\/span><\/p>\n

X\u00e9t v\u1ec1 quy m\u00f4 doanh nghi\u1ec7p, nh\u00f3m doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SME) c\u00f3 t\u1ef7 l\u1ec7 lao \u0111\u1ed9ng trong c\u00f4ng ty s\u1eed d\u1ee5ng email tr\u00ean 50% l\u1ea1i th\u1ea5p h\u01a1n nh\u00f3m doanh nghi\u1ec7p l\u1edbn.<\/span><\/p>\n

Qua nhi\u1ec1u n\u0103m kh\u1ea3o s\u00e1t cho th\u1ea5y m\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng email v\u1eabn d\u00f9ng \u0111\u1ec3 giao d\u1ecbch v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e0 cung c\u1ea5p (chi\u1ebfm t\u1edbi 76%). Xu h\u01b0\u1edbng s\u1eed d\u1ee5ng email trong doanh nghi\u1ec7p n\u0103m nay l\u1ea1i b\u1eaft \u0111\u1ea7u c\u00f3 t\u0103ng \u0111\u00f4i ch\u00fat so v\u1edbi n\u0103m tr\u01b0\u1edbc c\u1ea3 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng c\u0169ng nh\u01b0 c\u00e1c m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng.<\/span><\/p>\n

\"s\u1eed<\/p>\n

Song song v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng email, xu h\u01b0\u1edbng c\u00e1c doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng nh\u1eefng c\u00f4ng ngh\u1ec7 m\u1edbi ti\u00ean ti\u1ebfn h\u01a1n v\u00e0o ho\u1ea1t \u0111\u1ed9ng trong c\u00f4ng ty c\u0169ng t\u0103ng l\u00ean nhanh ch\u00f3ng trong v\u00e0i n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, \u0111i\u1ec3n h\u00ecnh l\u00e0 xu h\u01b0\u1edbng \u1ee9ng d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng h\u1ed7 tr\u1ee3 giao ti\u1ebfp nh\u01b0 Viber, WhatsApp, Skype, Facebook Messenger, Zalo\u2026<\/span><\/p>\n

\u00a0Kh\u1ea3o s\u00e1t cho th\u1ea5y g\u1ea7n nh\u01b0 100% doanh nghi\u1ec7p c\u00f3 \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y, tuy nhi\u00ean m\u1ee9c \u0111\u1ed9 \u1ee9ng d\u1ee5ng trong t\u1eebng doanh nghi\u1ec7p c\u0169ng c\u00f3 \u0111\u00f4i ch\u00fat kh\u00e1c nhau. C\u1ee5 th\u1ec3 l\u00e0 c\u00f3 t\u1edbi 58% doanh nghi\u1ec7p cho bi\u1ebft c\u00f3 tr\u00ean 50% lao \u0111\u1ed9ng th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 tr\u00ean (t\u1ef7 l\u1ec7 n\u00e0y cao h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi t\u1ef7 l\u1ec7 40% c\u1ee7a n\u0103m tr\u01b0\u1edbc), 27% doanh nghi\u1ec7p cho bi\u1ebft c\u00f3 t\u1eeb 21%-50% lao \u0111\u1ed9ng th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng v\u00e0 15% doanh nghi\u1ec7p cho bi\u1ebft c\u00f3 d\u01b0\u1edbi 20% lao \u0111\u1ed9ng th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng.<\/span><\/p>\n

Lao \u0111\u1ed9ng chuy\u00ean m\u00f4n v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/b><\/h3>\n

Kh\u1ea3o s\u00e1t qua c\u00e1c n\u0103m cho th\u1ea5y t\u1ef7 l\u1ec7 doanh nghi\u1ec7p g\u1eb7p kh\u00f3 kh\u0103n khi tuy\u1ec3n d\u1ee5ng lao \u0111\u1ed9ng c\u00f3 k\u1ef9 n\u0103ng v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u1eabn dao \u0111\u1ed9ng tr\u00ean d\u01b0\u1edbi 30% v\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 thay \u0111\u1ed5i l\u1edbn (n\u0103m 2018 c\u00f3 28% doanh nghi\u1ec7p cho bi\u1ebft g\u1eb7p kh\u00f3 kh\u0103n khi tuy\u1ec3n d\u1ee5ng lao \u0111\u1ed9ng c\u00f3 k\u1ef9 n\u0103ng n\u00e0y, n\u0103m 2017 l\u00e0 31% v\u00e0 n\u0103m 2016 l\u00e0 29%).\u00a0<\/span><\/p>\n

Trong s\u1ed1 \u0111\u00f3 th\u00ec k\u1ef9 n\u0103ng khai th\u00e1c v\u00e0 s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang \u0111\u01b0\u1ee3c doanh nghi\u1ec7p quan t\u00e2m nhi\u1ec1u nh\u1ea5t v\u00e0 c\u0169ng g\u1eb7p kh\u00f3 kh\u0103n l\u1edbn nh\u1ea5t trong qu\u00e1 tr\u00ecnh tuy\u1ec3n d\u1ee5ng (49% doanh nghi\u1ec7p cho bi\u1ebft g\u1eb7p kh\u00f3 kh\u0103n v\u1ec1 vi\u1ec7c tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 c\u00f3 k\u1ef9 n\u0103ng n\u00e0y), t\u01b0\u01a1ng t\u1ef1 v\u1edbi c\u00e1c k\u1ef9 n\u0103ng kh\u00e1c nh\u01b0 sau:\u00a0<\/span><\/p>\n