{"id":9407,"date":"2019-12-05T10:42:18","date_gmt":"2019-12-05T03:42:18","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=9407"},"modified":"2023-12-04T14:04:28","modified_gmt":"2023-12-04T07:04:28","slug":"phan-bo-ngan-sach-truyen-thong","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/phan-bo-ngan-sach-truyen-thong\/","title":{"rendered":"C\u00e1ch ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch cho truy\u1ec1n th\u00f4ng"},"content":{"rendered":"<p>Trong k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p, c\u00e1c marketer bu\u1ed9c ph\u1ea3i \u01b0u ti\u00ean c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y h\u01a1n ho\u1ea1t \u0111\u1ed9ng kh\u00e1c. V\u00e0 vi\u1ec7c ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch th\u1ec3 hi\u1ec7n r\u00f5 nh\u1ea5t s\u1ef1 \u01b0u ti\u00ean \u0111\u00f3.<\/p>\n<p>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn bao g\u1ed3m:<\/p>\n<ul>\n<li>D\u1ef1a tr\u00ean t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m doanh s\u1ed1<\/li>\n<li>D\u1ef1a tr\u00ean t\u01b0\u01a1ng quan \u0111\u1ed1i v\u1edbi m\u1ee5c ti\u00eau<\/li>\n<li>Ngang gi\u00e1 c\u1ea1nh tranh<\/li>\n<li>D\u1ef1a theo Th\u1ecb ph\u1ea7n<\/li>\n<li>D\u1ef1a theo kh\u1ea3 n\u0103ng chi tr\u1ea3 (Chi ph\u00ed h\u1ee3p l\u00fd)<\/li>\n<\/ul>\n<h2>Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch<\/h2>\n<p>Vi\u1ec7c ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch gi\u00fap \u0111i\u1ec1u ph\u1ed1i ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1ed5 ch\u1ee9c b\u1eb1ng c\u00e1ch bu\u1ed9c c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb ph\u1ea3i xem x\u00e9t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ch\u00ednh h\u1ecd trong t\u01b0\u01a1ng quan v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c.<\/p>\n<p>C\u00f3 hai quy\u1ebft \u0111\u1ecbnh l\u1edbn v\u1ec1 ng\u00e2n s\u00e1ch c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft:<\/p>\n<ul>\n<li>C\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u01b0\u1ee3c chi ti\u1ec1n nh\u01b0 th\u1ebf n\u00e0o? V\u00ed d\u1ee5, d\u00f9ng 10% doanh thu n\u0103m tr\u01b0\u1edbc cho ho\u1ea1t \u0111\u1ed9ng marketing.<\/li>\n<li>M\u1ee5c ti\u00eau g\u00ec cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u00f3? V\u00ed d\u1ee5, 70% s\u1ebd n\u00e2ng cao danh ti\u1ebfng c\u1ee7a c\u00f4ng ty v\u00e0 30% s\u1ebd x\u00e2y d\u1ef1ng c\u00e1c k\u1ebf ho\u1ea1ch khuy\u1ebfn m\u00e3i kh\u00e1c.<\/li>\n<\/ul>\n<p>C\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a IMC bao g\u1ed3m: n\u1ec1n t\u1ea3ng, v\u0103n h\u00f3a doanh nghi\u1ec7p, tr\u1ecdng t\u00e2m th\u01b0\u01a1ng hi\u1ec7u, tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng, c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o v\u00e0 c\u00f4ng c\u1ee5 t\u00edch h\u1ee3p.<\/p>\n<p><strong>Xem th\u00eam &gt;&gt;<\/strong> <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/digital-marketing-planning\/\">L\u1eadp k\u1ebf ho\u1ea1ch Digital Marketing t\u1ed5ng th\u1ec3<\/a> <\/strong>d\u00e0nh cho Marketer c\u1ee7a DTM nh\u1eb1m h\u1ed7 tr\u1ee3 c\u00e1c marketer tr\u1ebb x\u00e2y d\u1ef1ng v\u00e0 r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng, t\u01b0 duy marketing.<\/p>\n<h2>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch<\/h2>\n<div id=\"attachment_9410\" style=\"width: 825px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-9410\" class=\"size-full wp-image-9410\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/ngan-sach-marketing.png\" alt=\"Ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch\" width=\"815\" height=\"390\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/ngan-sach-marketing.png 815w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/ngan-sach-marketing-300x144.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/ngan-sach-marketing-768x368.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/ngan-sach-marketing-260x124.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/ngan-sach-marketing-50x24.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/ngan-sach-marketing-150x72.png 150w\" sizes=\"(max-width: 815px) 100vw, 815px\" \/><p id=\"caption-attachment-9410\" class=\"wp-caption-text\">Ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch<\/p><\/div>\n<h3>D\u1ef1a tr\u00ean t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m doanh s\u1ed1<\/h3>\n<p>Do t\u00ednh \u0111\u01a1n gi\u1ea3n c\u1ee7a n\u00f3, t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a doanh s\u1ed1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t b\u1edfi c\u00e1c doanh nghi\u1ec7p nh\u1ecf. Khi s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, marketer s\u1ebd l\u1ea5y m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a doanh s\u1ed1 qu\u00e1 kh\u1ee9 ho\u1eb7c d\u1ef1 \u0111o\u00e1n v\u00e0 ph\u00e2n b\u1ed5 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a ng\u00e2n s\u00e1ch chung cho truy\u1ec1n th\u00f4ng.<\/p>\n<p>Nh\u01b0ng nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 tr\u00edch ph\u01b0\u01a1ng ph\u00e1p n\u00e0y cho r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng doanh s\u1ed1 trong qu\u00e1 kh\u1ee9 \u0111\u1ec3 t\u00ecm ra ng\u00e2n s\u00e1ch truy\u1ec1n th\u00f4ng l\u00e0 qu\u00e1 b\u1ea3o th\u1ee7, n\u00f3 c\u00f3 th\u1ec3 k\u00ecm h\u00e3m s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p>Tuy nhi\u00ean, c\u00f3 th\u1ec3 an to\u00e0n h\u01a1n cho m\u1ed9t doanh nghi\u1ec7p nh\u1ecf s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y n\u1ebfu quy\u1ec1n s\u1edf h\u1eefu c\u1ea3m th\u1ea5y r\u1eb1ng l\u1ee3i nhu\u1eadn trong t\u01b0\u01a1ng lai kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n m\u1ed9t c\u00e1ch an to\u00e0n.<\/p>\n<p>M\u1eb7t kh\u00e1c, m\u1ed9t doanh nghi\u1ec7p \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp, v\u1edbi xu h\u01b0\u1edbng l\u1ee3i nhu\u1eadn \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp t\u1ed1t, s\u1ebd c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng doanh s\u1ed1 d\u1ef1 \u0111o\u00e1n khi t\u00ednh to\u00e1n chi ph\u00ed qu\u1ea3ng c\u00e1o. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u00f3 th\u1ec3 \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 n\u1ebfu doanh nghi\u1ec7p so s\u00e1nh doanh s\u1ed1 c\u1ee7a m\u00ecnh v\u1edbi doanh s\u1ed1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh (n\u1ebfu c\u00f3) khi t\u00ednh to\u00e1n ng\u00e2n s\u00e1ch c\u1ee7a m\u00ecnh.<\/p>\n<h3>D\u1ef1a tr\u00ean t\u01b0\u01a1ng quan \u0111\u1ed1i v\u1edbi m\u1ee5c ti\u00eau<\/h3>\n<p>Do t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c m\u1ee5c ti\u00eau trong kinh doanh, nhi\u1ec7m v\u1ee5 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p kh\u00e1ch quan \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi coi l\u00e0 c\u00f3 \u00fd ngh\u0129a nh\u1ea5t v\u00e0 do \u0111\u00f3 \u0111\u01b0\u1ee3c h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p l\u1edbn s\u1eed d\u1ee5ng. L\u1ee3i \u00edch c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p n\u00e0y l\u00e0 cho ph\u00e9p marketer t\u01b0\u01a1ng quan chi ti\u00eau marketing v\u1edbi c\u00e1c m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3. M\u1ed1i t\u01b0\u01a1ng quan n\u00e0y r\u1ea5t quan tr\u1ecdng v\u00ec n\u00f3 ti\u1ebfp t\u1ee5c chi ti\u00eau t\u1eadp trung v\u00e0o c\u00e1c m\u1ee5c ti\u00eau kinh doanh ch\u00ednh.<\/p>\n<p>V\u1edbi ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch n\u00e0y, tr\u01b0\u1edbc ti\u00ean, m\u1ed9t doanh nghi\u1ec7p c\u1ea7n thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng c\u1ee5 th\u1ec3, th\u01b0\u1eddng \u0111\u01b0\u1ee3c n\u00eau r\u00f5 trong &#8220;\u0111\u1ec1 xu\u1ea5t b\u00e1n h\u00e0ng&#8221;, sau \u0111\u00f3 ph\u00e1t tri\u1ec3n c\u00e1c m\u1ee5c ti\u00eau marketing b\u1ed5 sung \u0111\u01b0\u1ee3c n\u00eau r\u00f5 trong &#8220;tuy\u00ean b\u1ed1 \u0111\u1ecbnh v\u1ecb&#8221;. Sau khi c\u00e1c m\u1ee5c ti\u00eau n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, marketer s\u1ebd x\u00e1c \u0111\u1ecbnh chi ph\u00ed \u0111\u1ec3 \u0111\u00e1p \u1ee9ng ch\u00fang l\u00e0 bao nhi\u00eau.<\/p>\n<p>T\u1ea5t nhi\u00ean, v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf c\u0169ng c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c xem x\u00e9t trong ph\u01b0\u01a1ng ph\u00e1p n\u00e0y. Ch\u1eb3ng h\u1ea1n, m\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau (m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n 15% trong v\u00f2ng m\u1ed9t n\u0103m) ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua chi ph\u00ed qu\u1ea3ng c\u00e1o v\u01b0\u1ee3t qu\u00e1 kh\u1ea3 n\u0103ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p nh\u1ecf. Trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p nh\u01b0 v\u1eady, c\u00e1c ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf ph\u1ea3i thu nh\u1ecf m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh \u0111\u1ec3 ch\u00fang ph\u1ea3n \u00e1nh t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh m\u00e0 h\u1ecd \u0111ang ho\u1ea1t \u0111\u1ed9ng.<\/p>\n<p>Xem th\u00eam &gt;&gt; <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-xac-dinh-muc-tieu-marketing-theo-smart-va-vi-du-minh-hoa\/\">C\u00e1ch x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau cho k\u1ebf ho\u1ea1ch marketing ti\u00eau chu\u1ea9n v\u00e0 v\u00ed d\u1ee5 minh h\u1ecda<\/a> c\u1ee7a DTM Consulting\u00a0<\/strong><\/p>\n<h3>Ngang gi\u00e1 c\u1ea1nh tranh<\/h3>\n<p>Trong khi ghi nh\u1edb c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a ri\u00eang m\u00ecnh, m\u1ed9t doanh nghi\u1ec7p th\u01b0\u1eddng h\u1eefu \u00edch khi so s\u00e1nh chi ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. L\u00fd thuy\u1ebft \u1edf \u0111\u00e2y l\u00e0 n\u1ebfu m\u1ed9t doanh nghi\u1ec7p nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh chi bao nhi\u00eau \u0111\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 mu\u1ed1n ng\u00e2n s\u00e1ch m\u1ed9t kho\u1ea3n t\u01b0\u01a1ng t\u1ef1 cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch duy tr\u00ec t\u00ednh c\u1ea1nh tranh.<\/p>\n<p>T\u1ea5t nhi\u00ean, l\u00e0m theo \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1ch kh\u00f4n ngoan nh\u1ea5t. V\u00e0 vi\u1ec7c chi c\u00f9ng m\u1ed9t s\u1ed1 ti\u1ec1n nh\u01b0 \u0111\u1ed1i th\u1ee7 th\u00ec c\u0169ng ch\u01b0a ch\u1eafc mang l\u1ea1i k\u1ebft qu\u1ea3 kinh doanh gi\u1ed1ng nh\u01b0 nhau. Ph\u1ea7n l\u1edbn ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ed1 ti\u1ec1n \u0111\u00f3 \u0111\u01b0\u1ee3c chi ti\u00eau nh\u01b0 th\u1ebf n\u00e0o. Tuy nhi\u00ean, vi\u1ec7c \u0111\u00e1nh gi\u00e1 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a m\u1ed9t ng\u01b0\u1eddi \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi tham gia kh\u00e1c trong c\u00f9ng th\u1ecb tr\u01b0\u1eddng l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u h\u1ee3p l\u00fd.<\/p>\n<p>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-gia-canh-tranh\/\"><strong>C\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7 trong kinh doanh<\/strong><\/a><\/p>\n<h3><a href=\"https:\/\/dtmconsulting.vn\/en\/thi-phan-market-share\/\">Th\u1ecb ph\u1ea7n (market share)<\/a><\/h3>\n<p>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 ngang gi\u00e1 c\u1ea1nh tranh, ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch theo ph\u01b0\u01a1ng ph\u00e1p th\u1ecb ph\u1ea7n d\u1ef1a tr\u00ean chi\u1ebfn l\u01b0\u1ee3c ng\u00e2n s\u00e1ch c\u1ee7a n\u00f3 theo xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng b\u00ean ngo\u00e0i. V\u1edbi ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, m\u1ed9t doanh nghi\u1ec7p \u0111\u00e1nh \u0111\u1ed3ng th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh v\u1edbi chi ph\u00ed qu\u1ea3ng c\u00e1o.<\/p>\n<p>Nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 tr\u00edch ph\u01b0\u01a1ng ph\u00e1p n\u00e0y cho r\u1eb1ng c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng s\u1ed1 th\u1ecb ph\u1ea7n \u0111\u1ec3 \u0111\u1ebfn ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o cu\u1ed1i c\u00f9ng d\u1ef1 \u0111o\u00e1n qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd theo m\u1ed9t h\u01b0\u1edbng d\u1eabn t\u00f9y ti\u1ec7n kh\u00f4ng ph\u1ea3n \u00e1nh \u0111\u1ea7y \u0111\u1ee7 c\u00e1c m\u1ee5c ti\u00eau trong t\u01b0\u01a1ng lai.<\/p>\n<p><strong>Xem th\u00eam&gt;&gt; <\/strong> <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/tang-thi-phan-mo-rong-thi-truong\/\">C\u00e1ch t\u0103ng th\u1ecb ph\u1ea7n, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng cho doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam &#8211; DTM Consulting<\/a>\u00a0<\/strong><\/p>\n<h3>Chi ph\u00ed h\u1ee3p l\u00fd<\/h3>\n<p>V\u1edbi ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb x\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch c\u1ee7a h\u1ecd d\u1ef1a tr\u00ean nh\u1eefng g\u00ec h\u1ecd c\u00f3 th\u1ec3 chi tr\u1ea3.<\/p>\n<p>T\u1ea5t nhi\u00ean, \u0111i \u0111\u1ebfn k\u1ebft lu\u1eadn v\u1ec1 nh\u1eefng g\u00ec m\u1ed9t doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 chi tr\u1ea3 cho mareting th\u01b0\u1eddng l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 kh\u00f3 kh\u0103n, c\u1ea7n ph\u1ea3i k\u1ebft h\u1ee3p c\u00e1c m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3, c\u1ea1nh tranh, hi\u1ec7n di\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng, b\u00e1n h\u00e0ng \u0111\u01a1n v\u1ecb, xu h\u01b0\u1edbng b\u00e1n h\u00e0ng, chi ph\u00ed v\u1eadn h\u00e0nh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c.<\/p>\n<p>Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/toi-uu-hoa-ngan-sach-marketing\/\">Top 6 ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch marketing cho doanh nghi\u1ec7p Vi\u1ec7t Nam<\/a><\/strong><\/p>\n<h2>X\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch truy\u1ec1n th\u00f4ng<\/h2>\n<p>Nh\u01b0 v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh, ng\u00e2n s\u00e1ch truy\u1ec1n th\u00f4ng gi\u00fap l\u1eadp k\u1ebf ho\u1ea1ch ho\u1ea1t \u0111\u1ed9ng m\u1ed9t c\u00e1ch h\u1ebft s\u1ee9c th\u1ef1c t\u1ebf b\u1eb1ng c\u00e1ch bu\u1ed9c c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd \u01b0u ti\u00ean c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 xem x\u00e9t c\u00e1c \u0111i\u1ec1u ki\u1ec7n c\u00f3 th\u1ec3 thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o. Marketing c\u0169ng khuy\u1ebfn kh\u00edch c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc ngay b\u00e2y gi\u1edd, \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 x\u1eed l\u00fd c\u00e1c v\u1ea5n \u0111\u1ec1 tr\u01b0\u1edbc khi ch\u00fang ph\u00e1t sinh.<\/p>\n<div id=\"attachment_9412\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-9412\" class=\"size-full wp-image-9412 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/xac-dinh-ngan-sach-truyen-thong.png\" alt=\"X\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch truy\u1ec1n th\u00f4ng\" width=\"800\" height=\"445\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/xac-dinh-ngan-sach-truyen-thong.png 800w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/xac-dinh-ngan-sach-truyen-thong-300x167.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/xac-dinh-ngan-sach-truyen-thong-768x427.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/xac-dinh-ngan-sach-truyen-thong-260x146.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/xac-dinh-ngan-sach-truyen-thong-50x28.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/xac-dinh-ngan-sach-truyen-thong-135x75.png 135w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/445;\" \/><p id=\"caption-attachment-9412\" class=\"wp-caption-text\">X\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch truy\u1ec1n th\u00f4ng c\u0169ng gi\u00fap \u0111i\u1ec1u ph\u1ed1i c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1ed5 ch\u1ee9c b\u1eb1ng c\u00e1ch thuy\u1ebft ph\u1ee5c c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ki\u1ec3m tra m\u1ed1i quan h\u1ec7 gi\u1eefa ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ch\u00ednh h\u1ecd v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c, l\u00e0 th\u00e0nh ph\u1ea7n ch\u00ednh c\u1ee7a marketing t\u00edch h\u1ee3p. C\u00e1c m\u1ee5c \u0111\u00edch thi\u1ebft y\u1ebfu c\u1ee7a ng\u00e2n s\u00e1ch bao g\u1ed3m:<\/p><\/div>\n<ul>\n<li>\u0110\u1ec3 ki\u1ec3m so\u00e1t t\u00e0i nguy\u00ean<\/li>\n<li>\u0110\u1ec3 truy\u1ec1n \u0111\u1ea1t k\u1ebf ho\u1ea1ch cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd trung t\u00e2m tr\u00e1ch nhi\u1ec7m kh\u00e1c nhau<\/li>\n<li>\u0110\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ph\u1ea5n \u0111\u1ea5u \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau ng\u00e2n s\u00e1ch<\/li>\n<li>\u0110\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd<\/li>\n<li>\u0110\u1ec3 cung c\u1ea5p kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a c\u00f4ng ty<\/li>\n<\/ul>\n<h2>C\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p<\/h2>\n<p>Khi x\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch cho m\u1ed9t k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ph\u1ea3i hi\u1ec3u c\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a IMC \u0111\u1ec3 ph\u00e2n b\u1ed5 v\u1ed1n h\u1ee3p l\u00fd. Bao g\u1ed3m:<\/p>\n<ul>\n<li>N\u1ec1n t\u1ea3ng &#8211; Th\u00e0nh ph\u1ea7n n\u00e0y d\u1ef1a tr\u00ean s\u1ef1 hi\u1ec3u bi\u1ebft chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m nh\u1eefng thay \u0111\u1ed5i v\u1ec1 c\u00f4ng ngh\u1ec7, th\u00e1i \u0111\u1ed9 ng\u01b0\u1eddi mua, v\u00e0 h\u00e0nh vi, c\u0169ng nh\u01b0 \u0111\u1ed9ng th\u00e1i \u0111\u01b0\u1ee3c mong \u0111\u1ee3i b\u1edfi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n<li>V\u0103n h\u00f3a doanh nghi\u1ec7p &#8211; C\u00e1c th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c coi l\u00e0 kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi kh\u1ecfi t\u1ea7m nh\u00ecn, kh\u1ea3 n\u0103ng, t\u00ednh c\u00e1ch v\u00e0 v\u0103n h\u00f3a c\u1ee7a t\u1eadp \u0111o\u00e0n.<\/li>\n<li>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung &#8211; \u0110\u00e2y l\u00e0 logo, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, kh\u1ea9u hi\u1ec7u, phong c\u00e1ch, v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi ti\u00eau d\u00f9ng &#8211; \u0110i\u1ec1u n\u00e0y bao g\u1ed3m thi\u1ebft k\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 bao b\u00ec c\u1ee7a s\u1ea3n ph\u1ea9m, tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m (v\u00ed d\u1ee5 trong c\u1eeda h\u00e0ng b\u00e1n l\u1ebb) v\u00e0 d\u1ecbch v\u1ee5.<\/li>\n<li>C\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng &#8211; \u0110i\u1ec1u n\u00e0y bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o,marketing r\u1ef1c ti\u1ebfp (direct marketing) v\u00e0 truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn bao g\u1ed3m c\u1ea3 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/li>\n<li>C\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o &#8211; \u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i th\u01b0\u01a1ng m\u1ea1i; khuy\u1ebfn m\u00e3i ti\u00eau d\u00f9ng; b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n, marketing d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng; quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u00e0i tr\u1ee3.<\/li>\n<li>C\u00e1c c\u00f4ng c\u1ee5 t\u00edch h\u1ee3p &#8211; \u0110\u00e2y l\u00e0 ph\u1ea7n m\u1ec1m cho ph\u00e9p theo d\u00f5i h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM), ph\u00e2n t\u00edch trang web, marketing t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 inbound marketing.<\/li>\n<\/ul>\n<p class=\"post-meta clearfix\" style=\"text-align: left;\"><strong>Xem th\u00eam &gt;&gt;\u00a0 T\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c k\u00eanh trogn Marketing<\/strong>:<span style=\"color: #0000ff;\"> <strong><a style=\"color: #0000ff;\" href=\"https:\/\/dtmconsulting.vn\/en\/multi-channel-cross-channel-va-omni-channel\/\">\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a Multi channel, Cross channel v\u00e0 Omni channel<\/a><\/strong><\/span><\/p>\n<h2>V\u00ed d\u1ee5 v\u1ec1 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch<\/h2>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch cho c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng.<\/p>\n<div id=\"attachment_9409\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-9409\" class=\"size-full wp-image-9409 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/phan-bo-ngan-sach.jpg\" alt=\"Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch truy\u1ec1n th\u00f4ng\" width=\"1024\" height=\"768\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/phan-bo-ngan-sach.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/phan-bo-ngan-sach-300x225.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/phan-bo-ngan-sach-768x576.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/phan-bo-ngan-sach-195x146.jpg 195w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/phan-bo-ngan-sach-50x38.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/12\/phan-bo-ngan-sach-100x75.jpg 100w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><p id=\"caption-attachment-9409\" class=\"wp-caption-text\">H\u00e3y ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch truy\u1ec1n th\u00f4ng, marketing theo c\u00e1ch kh\u00f4n ngoan nh\u1ea5t.<\/p><\/div>\n<p>Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/truyen-thong-marketing-tich-hop-cach-phan-bo-ngan-sach-tren-cac-kenh-truyen-thong\/\">Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p: c\u00e1ch ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng<\/a><\/strong><\/p>\n<p style=\"text-align: right;\">Ngu\u1ed3n: Inc<\/p>","protected":false},"excerpt":{"rendered":"<p>Trong k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p, c\u00e1c marketer bu\u1ed9c ph\u1ea3i \u01b0u ti\u00ean c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y h\u01a1n ho\u1ea1t \u0111\u1ed9ng kh\u00e1c. V\u00e0 vi\u1ec7c ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch th\u1ec3 hi\u1ec7n r\u00f5 nh\u1ea5t s\u1ef1 \u01b0u ti\u00ean \u0111\u00f3. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn bao g\u1ed3m: D\u1ef1a tr\u00ean t\u1ef7 l\u1ec7 ph\u1ea7n [&hellip;]<\/p>","protected":false},"author":4,"featured_media":9546,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[653,655],"class_list":["post-9407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-ke-hoach-marketing","tag-marketing-skill",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=9407"}],"version-history":[{"count":8,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9407\/revisions"}],"predecessor-version":[{"id":16638,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/9407\/revisions\/16638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/9546"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=9407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=9407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=9407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}