{"id":8994,"date":"2019-11-27T12:35:35","date_gmt":"2019-11-27T05:35:35","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=8994"},"modified":"2021-04-24T09:34:54","modified_gmt":"2021-04-24T02:34:54","slug":"khai-pha-du-lieu-trong-marketing","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/khai-pha-du-lieu-trong-marketing\/","title":{"rendered":"Khai ph\u00e1 d\u1eef li\u1ec7u trong Marketing"},"content":{"rendered":"

L\u01b0\u1ee3ng d\u1eef li\u1ec7u th\u00f4 l\u01b0u tr\u1eef trong c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a c\u00f4ng ty \u0111ang b\u00f9ng n\u1ed5. T\u1eeb h\u00e0ng ngh\u00ecn giao d\u1ecbch \u0111i\u1ec3m b\u00e1n v\u00e0 mua th\u1ebb t\u00edn d\u1ee5ng \u0111\u1ebfn h\u00ecnh \u1ea3nh t\u1eebng pixel. D\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef trong kho d\u1eef li\u1ec7u. Tuy nhi\u00ean r\u1ea5t \u00edt doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u1ed1i \u01b0u ngu\u1ed3n d\u1eef li\u1ec7u ti\u1ec1m n\u0103ng n\u00e0y. L\u00fac n\u00e0y, \u0111i\u1ec1u c\u00e1c doanh nghi\u1ec7p th\u1ef1c s\u1ef1 c\u1ea7n l\u00e0 ph\u1ea3i khai ph\u00e1 d\u1eef li\u1ec7u, ph\u00e2n t\u00edch d\u1eef li\u1ec7u! V\u1eady khai ph\u00e1 d\u1eef li\u1ec7u th\u1ef1c s\u1ef1 l\u00e0 g\u00ec? C\u00e1ch th\u1ef1c hi\u1ec7n ra sao? Khai ph\u00e1 d\u1eef li\u1ec7u trong Marketing \u0111em l\u1ea1i nh\u1eefng l\u1ee3i \u00edch g\u00ec cho c\u00e1c doanh nghi\u1ec7p?<\/span><\/p>\n

Khai ph\u00e1 d\u1eef li\u1ec7u l\u00e0 g\u00ec?<\/b><\/h2>\n

\u00a0K<\/strong>hai ph\u00e1 d\u1eef li\u1ec7u<\/strong> (Data Mining) l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch marketing<\/a>, l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng \u0111\u1ec3 bi\u1ebfn d\u1eef li\u1ec7u th\u00f4 th\u00e0nh th\u00f4ng tin h\u1eefu \u00edch. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c m\u1eabu trong b\u1ed9 d\u1eef li\u1ec7u l\u1edbn, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 h\u01a1n, t\u0103ng doanh s\u1ed1 v\u00e0 gi\u1ea3m chi ph\u00ed. Khai ph\u00e1 d\u1eef li\u1ec7u ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u, l\u01b0u kho c\u01a1 s\u1edf d\u1eef li\u1ec7u v\u00e0 x\u1eed l\u00fd m\u00e1y t\u00ednh hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

Khai ph\u00e1 d\u1eef li\u1ec7u l\u00e0 m\u1ed9t c\u00f4ng ngh\u1ec7 m\u1edbi, m\u1ea1nh m\u1ebd, c\u00f3 ti\u1ec1m n\u0103ng l\u1edbn. N\u00f3 gi\u00fap c\u00e1c c\u00f4ng ty t\u1eadp trung v\u00e0o th\u00f4ng tin quan tr\u1ecdng nh\u1ea5t trong d\u1eef li\u1ec7u h\u1ecd \u0111\u00e3 thu th\u1eadp v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd. N\u00f3 ph\u00e1t hi\u1ec7n ra th\u00f4ng tin trong d\u1eef li\u1ec7u m\u00e0 c\u00e1c truy v\u1ea5n v\u00e0 b\u00e1o c\u00e1o kh\u00f4ng th\u1ec3 ti\u1ebft l\u1ed9 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

Quy tr\u00ecnh khai ph\u00e1 d\u1eef li\u1ec7u trong Marketing<\/b><\/h2>\n

1. L\u00e0m s\u1ea1ch d\u1eef li\u1ec7u<\/b><\/h3>\n

L\u00e0m s\u1ea1ch d\u1eef li\u1ec7u l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. D\u1eef li\u1ec7u trong th\u1ebf gi\u1edbi th\u1ef1c th\u01b0\u1eddng kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7, nhi\u1ec1u s\u1ea1n v\u00e0 kh\u00f4ng nh\u1ea5t qu\u00e1n. D\u1eef li\u1ec7u c\u00f3 s\u1eb5n t\u1eeb c\u00e1c ngu\u1ed3n th\u1ee9 c\u1ea5p c\u00f3 th\u1ec3 thi\u1ebfu c\u00e1c gi\u00e1 tr\u1ecb thu\u1ed9c t\u00ednh, d\u1eef li\u1ec7u quan t\u00e2m, … V\u00ed d\u1ee5: b\u1ea1n mu\u1ed1n d\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ebfu d\u1eef li\u1ec7u kh\u1ea3 d\u1ee5ng kh\u00f4ng bao g\u1ed3m c\u00e1c thu\u1ed9c t\u00ednh cho gi\u1edbi t\u00ednh ho\u1eb7c \u0111\u1ed9 tu\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec sao? Do \u0111\u00f3, d\u1eef li\u1ec7u l\u00e0 kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7. \u0110\u00f4i khi d\u1eef li\u1ec7u c\u00f3 th\u1ec3 ch\u1ee9a l\u1ed7i ho\u1eb7c ngo\u1ea1i l\u1ec7. M\u1ed9t v\u00ed d\u1ee5 nh\u01b0 thu\u1ed9c t\u00ednh tu\u1ed5i l\u1ea1i c\u00f3 gi\u00e1 tr\u1ecb 200. R\u00f5 r\u00e0ng gi\u00e1 tr\u1ecb tu\u1ed5i l\u00e0 sai trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y. D\u1eef li\u1ec7u c\u0169ng c\u00f3 th\u1ec3 kh\u00f4ng nh\u1ea5t qu\u00e1n. V\u00ed d\u1ee5, t\u00ean c\u1ee7a m\u1ed9t nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef kh\u00e1c nhau trong c\u00e1c b\u1ea3ng d\u1eef li\u1ec7u ho\u1eb7c t\u00e0i li\u1ec7u kh\u00e1c nhau. N\u1ebfu d\u1eef li\u1ec7u kh\u00f4ng s\u1ea1ch, k\u1ebft qu\u1ea3 khai ph\u00e1 d\u1eef li\u1ec7u s\u1ebd kh\u00f4ng \u0111\u00e1ng tin c\u1eady c\u0169ng nh\u01b0 kh\u00f4ng ch\u00ednh x\u00e1c.<\/span><\/p>\n

L\u00e0m s\u1ea1ch d\u1eef li\u1ec7u bao g\u1ed3m m\u1ed9t s\u1ed1 k\u1ef9 thu\u1eadt nh\u01b0 \u0111i\u1ec1n v\u00e0o c\u00e1c gi\u00e1 tr\u1ecb c\u00f2n thi\u1ebfu b\u1eb1ng tay, k\u1ebft h\u1ee3p ki\u1ec3m tra m\u00e1y t\u00ednh v\u00e0 con ng\u01b0\u1eddi,\u00a0 … \u0110\u1ea7u ra c\u1ee7a quy tr\u00ecnh l\u00e0m s\u1ea1ch d\u1eef li\u1ec7u l\u00e0 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c l\u00e0m s\u1ea1ch \u0111\u1ea7y \u0111\u1ee7.<\/span><\/p>\n

2. T\u00edch h\u1ee3p d\u1eef<\/b>\u00a0li\u1ec7u<\/b><\/h3>\n

T\u00edch h\u1ee3p d\u1eef li\u1ec7u l\u00e0 qu\u00e1 tr\u00ecnh d\u1eef li\u1ec7u t\u1eeb c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u kh\u00e1c nhau \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p th\u00e0nh m\u1ed9t. D\u1eef li\u1ec7u n\u1eb1m \u1edf c\u00e1c \u0111\u1ecbnh d\u1ea1ng kh\u00e1c nhau \u1edf c\u00e1c v\u1ecb tr\u00ed kh\u00e1c nhau. D\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef trong c\u01a1 s\u1edf d\u1eef li\u1ec7u, t\u1ec7p v\u0103n b\u1ea3n, b\u1ea3ng t\u00ednh, t\u00e0i li\u1ec7u, kh\u1ed1i d\u1eef li\u1ec7u, Internet, v.v. T\u00edch h\u1ee3p d\u1eef li\u1ec7u l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 th\u1ef1c s\u1ef1 ph\u1ee9c t\u1ea1p v\u00e0 kh\u00f3 kh\u1eafn. V\u00ec d\u1eef li\u1ec7u t\u1eeb c\u00e1c ngu\u1ed3n kh\u00e1c nhau s\u1ebd kh\u00f4ng kh\u1edbp v\u1edbi nhau. Gi\u1ea3 s\u1eed m\u1ed9t b\u1ea3ng A ch\u1ee9a m\u1ed9t th\u1ef1c th\u1ec3 c\u00f3 t\u00ean customer_id trong \u0111\u00f3 m\u1ed9t b\u1ea3ng B kh\u00e1c ch\u1ee9a m\u1ed9t th\u1ef1c th\u1ec3 c\u00f3 t\u00ean l\u00e0 s\u1ed1. Th\u1ef1c s\u1ef1 r\u1ea5t kh\u00f3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u1ea3 hai th\u1ef1c th\u1ec3 n\u00e0y c\u00f3 c\u00f9ng gi\u00e1 tr\u1ecb hay kh\u00f4ng. Big data c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u1ea3m l\u1ed7i trong qu\u00e1 tr\u00ecnh t\u00edch h\u1ee3p d\u1eef li\u1ec7u. <\/span><\/p>\n

M\u1ed9t v\u1ea5n \u0111\u1ec1 kh\u00e1c ph\u1ea3i \u0111\u1ed1i m\u1eb7t l\u00e0 d\u01b0 th\u1eeba d\u1eef li\u1ec7u. C\u00f9ng m\u1ed9t d\u1eef li\u1ec7u c\u00f3 th\u1ec3 c\u00f3 s\u1eb5n trong c\u00e1c b\u1ea3ng kh\u00e1c nhau trong c\u00f9ng m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u. Ho\u1eb7ch\u1eadm ch\u00ed trong c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u kh\u00e1c nhau.<\/span><\/p>\n

3. L\u1ef1a ch\u1ecdn d\u1eef li\u1ec7u<\/b><\/h3>\n

Qu\u00e1 tr\u00ecnh khai ph\u00e1 d\u1eef li\u1ec7u \u0111\u00f2i h\u1ecfi kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u l\u1ecbch s\u1eed \u0111\u1ec3 ph\u00e2n t\u00edch. V\u00ec v\u1eady, th\u00f4ng th\u01b0\u1eddng kho l\u01b0u tr\u1eef d\u1eef li\u1ec7u v\u1edbi d\u1eef li\u1ec7u t\u00edch h\u1ee3p ch\u1ee9a nhi\u1ec1u d\u1eef li\u1ec7u h\u01a1n th\u1ef1c t\u1ebf y\u00eau c\u1ea7u. T\u1eeb d\u1eef li\u1ec7u c\u00f3 s\u1eb5n, d\u1eef li\u1ec7u quan t\u00e2m c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c ch\u1ecdn v\u00e0 l\u01b0u tr\u1eef. <\/span><\/p>\n

L\u1ef1a ch\u1ecdn d\u1eef li\u1ec7u l\u00e0 qu\u00e1 tr\u00ecnh m\u00e0 d\u1eef li\u1ec7u li\u00ean quan \u0111\u1ebfn ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb c\u01a1 s\u1edf d\u1eef li\u1ec7u.<\/span><\/p>\n

4. Chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u<\/b><\/h3>\n

Chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u l\u00e0 qu\u00e1 tr\u00ecnh bi\u1ebfn \u0111\u1ed5i v\u00e0 h\u1ee3p nh\u1ea5t d\u1eef li\u1ec7u th\u00e0nh c\u00e1c d\u1ea1ng ph\u00f9 h\u1ee3p \u0111\u1ec3 khai ph\u00e1. <\/span>Chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u th\u01b0\u1eddng bao g\u1ed3m chu\u1ea9n h\u00f3a, t\u1ed5ng h\u1ee3p, t\u1ed5ng qu\u00e1t h\u00f3a, …<\/span><\/p>\n

V\u00ed d\u1ee5: m\u1ed9t b\u1ed9 d\u1eef li\u1ec7u c\u00f3 s\u1eb5n l\u00e0 “-5, 37, 100, 89, 78” c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i th\u00e0nh “-0,05, 0,37, 1,00, 0,89, 0,78”. \u1ede \u0111\u00e2y d\u1eef li\u1ec7u tr\u1edf n\u00ean ph\u00f9 h\u1ee3p h\u01a1n cho khai ph\u00e1 d\u1eef li\u1ec7u. Sau khi t\u00edch h\u1ee3p d\u1eef li\u1ec7u, d\u1eef li\u1ec7u c\u00f3 s\u1eb5n \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 khai ph\u00e1 d\u1eef li\u1ec7u.<\/span><\/p>\n

5. Khai ph\u00e1 d\u1eef li\u1ec7u<\/b><\/h3>\n

Khai ph\u00e1 d\u1eef li\u1ec7u l\u00e0 qu\u00e1 tr\u00ecnh c\u1ed1t l\u00f5i. M\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p ph\u1ee9c t\u1ea1p v\u00e0 th\u00f4ng minh \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 tr\u00edch xu\u1ea5t c\u00e1c m\u1eabu t\u1eeb d\u1eef li\u1ec7u. Qu\u00e1 tr\u00ecnh khai ph\u00e1 d\u1eef li\u1ec7u bao g\u1ed3m m\u1ed9t s\u1ed1 nhi\u1ec7m v\u1ee5 nh\u01b0 li\u00ean k\u1ebft, ph\u00e2n lo\u1ea1i, d\u1ef1 \u0111o\u00e1n, ph\u00e2n c\u1ee5m, ph\u00e2n t\u00edch chu\u1ed7i th\u1eddi gian, …<\/span><\/p>\n

6. \u0110\u00e1nh gi\u00e1 m\u1eabu<\/b><\/h3>\n

\u0110\u00e1nh gi\u00e1 m\u1eabu x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1eabu th\u1ef1c s\u1ef1 th\u00fa v\u1ecb \u0111\u1ea1i di\u1ec7n cho ki\u1ebfn \u200b\u200bth\u1ee9c d\u1ef1a tr\u00ean c\u00e1c lo\u1ea1i bi\u1ec7n ph\u00e1p th\u00fa v\u1ecb kh\u00e1c nhau. M\u1ed9t m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c coi l\u00e0 th\u00fa v\u1ecb n\u1ebfu n\u00f3 c\u00f3 kh\u1ea3 n\u0103ng h\u1eefu \u00edch, d\u1ec5 hi\u1ec3u b\u1edfi con ng\u01b0\u1eddi, x\u00e1c nh\u1eadn m\u1ed9t s\u1ed1 gi\u1ea3 thuy\u1ebft r\u1eb1ng ai \u0111\u00f3 mu\u1ed1n x\u00e1c nh\u1eadn ho\u1eb7c h\u1ee3p l\u1ec7 tr\u00ean d\u1eef li\u1ec7u m\u1edbi v\u1edbi m\u1ed9t m\u1ee9c \u0111\u1ed9 ch\u1eafc ch\u1eafn.<\/span><\/p>\n

Xem th\u00eam: C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ch\u1ecdn m\u1eabu trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/p>\n

7. B\u00e1o c\u00e1o tr\u1ef1c quan<\/b><\/h3>\n

Th\u00f4ng tin khai ph\u00e1 t\u1eeb d\u1eef li\u1ec7u c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y cho ng\u01b0\u1eddi d\u00f9ng theo c\u00e1ch h\u1ea5p d\u1eabn. C\u00e1c k\u1ef9 thu\u1eadt bi\u1ec3u di\u1ec5n v\u00e0 tr\u1ef1c quan h\u00f3a ki\u1ebfn \u200b\u200bth\u1ee9c kh\u00e1c nhau \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 cung c\u1ea5p \u0111\u1ea7u ra c\u1ee7a vi\u1ec7c khai ph\u00e1 d\u1eef li\u1ec7u cho ng\u01b0\u1eddi d\u00f9ng. C\u00e1c s\u01a1 \u0111\u1ed3, b\u1ea3ng bi\u1ec3u l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 ban l\u00e3nh \u0111\u1ea1o c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c tr\u1ef1c quan k\u1ebft qu\u1ea3 c\u1ee7a khai ph\u00e1 d\u1eef li\u1ec7u. Qua \u0111\u00f3 xem x\u00e9t c\u00e1c \u0111\u1ec1 xu\u1ea5t, \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.<\/span><\/p>\n

>>> Xem th\u00eam: 5 l\u00fd do v\u00ec sao b\u1ea1n n\u00ean nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/p>\n

K\u1ef9 thu\u1eadt khai ph\u00e1 d\u1eef li\u1ec7u<\/b><\/h2>\n

\"data<\/p>\n

1. Ph\u00e2n lo\u1ea1i <\/b>(Classification)<\/strong><\/h3>\n

Ph\u00e2n t\u00edch n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 l\u1ea5y th\u00f4ng tin quan tr\u1ecdng v\u00e0 c\u00f3 li\u00ean quan v\u1ec1 d\u1eef li\u1ec7u v\u00e0 si\u00eau d\u1eef li\u1ec7u. Ph\u01b0\u01a1ng ph\u00e1p khai ph\u00e1 d\u1eef li\u1ec7u n\u00e0y gi\u00fap ph\u00e2n lo\u1ea1i d\u1eef li\u1ec7u trong c\u00e1c l\u1edbp kh\u00e1c nhau. C\u00f3 th\u1ec3 d\u1ef1a tr\u00ean \u0111\u1ecbnh h\u01b0\u1edbng c\u00f3 s\u1eb5n t\u1eeb nh\u00e0 ph\u00e2n t\u00edch.<\/span><\/p>\n

2. Ph\u00e2n c\u1ee5m (Clustering)<\/b><\/h3>\n

Ph\u00e2n t\u00edch ph\u00e2n c\u1ee5m l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt khai ph\u00e1 d\u1eef li\u1ec7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u1ee5m d\u1eef li\u1ec7u c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng. Qu\u00e1 tr\u00ecnh n\u00e0y gi\u00fap hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 t\u01b0\u01a1ng \u0111\u1ed3ng gi\u1eefa c\u00e1c d\u1eef li\u1ec7u.<\/span><\/p>\n

3. H\u1ed3i quy (Regression)<\/b><\/h3>\n

Ph\u00e2n t\u00edch h\u1ed3i quy l\u00e0 ph\u01b0\u01a1ng ph\u00e1p khai ph\u00e1 d\u1eef li\u1ec7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n t\u00edch m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c bi\u1ebfn. N\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh kh\u1ea3 n\u0103ng c\u1ee7a m\u1ed9t bi\u1ebfn c\u1ee5 th\u1ec3, v\u1edbi s\u1ef1 c\u00f3 m\u1eb7t c\u1ee7a c\u00e1c bi\u1ebfn kh\u00e1c. H\u1ed3i quy gi\u00fap x\u00e1c \u0111\u1ecbnh xem gi\u1eefa c\u00e1c bi\u1ebfn kh\u00e1c nhau th\u00ec c\u00f3 t\u00e1c \u0111\u1ed9ng hay \u1ea3nh h\u01b0\u1edfng nh\u01b0 n\u00e0o l\u00ean bi\u1ebfn kh\u00e1c c\u1ee7a m\u00f4 h\u00ecnh.<\/span><\/p>\n

4. <\/b>Association Rules<\/strong><\/h3>\n

K\u1ef9 thu\u1eadt khai ph\u00e1 d\u1eef li\u1ec7u n\u00e0y gi\u00fap t\u00ecm ra m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa hai ho\u1eb7c nhi\u1ec1u iterm. N\u00f3 gi\u00fap ph\u00e1t hi\u1ec7n ra m\u1ed9t m\u1eabu \u1ea9n trong t\u1eadp d\u1eef li\u1ec7u.<\/span><\/p>\n

5. Ph\u00e1t hi\u1ec7n b\u00ean ngo\u00e0i <\/b>(Outer detection)<\/strong><\/h3>\n

Lo\u1ea1i k\u1ef9 thu\u1eadt khai ph\u00e1 d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c quan s\u00e1t c\u00e1c m\u1ee5c d\u1eef li\u1ec7u trong b\u1ed9 d\u1eef li\u1ec7u kh\u00f4ng kh\u1edbp v\u1edbi m\u1eabu d\u1ef1 ki\u1ebfn \u200b\u200bho\u1eb7c h\u00e0nh vi d\u1ef1 ki\u1ebfn. K\u1ef9 thu\u1eadt n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 x\u00e2m nh\u1eadp, ph\u00e1t hi\u1ec7n, gian l\u1eadn ho\u1eb7c ph\u00e1t hi\u1ec7n l\u1ed7i, … Ph\u00e1t hi\u1ec7n b\u00ean ngo\u00e0i c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Ph\u00e2n t\u00edch ngo\u1ea1i l\u1ec7 ho\u1eb7c ph\u00e1t hi\u1ec7n b\u1ea5t th\u01b0\u1eddng.<\/span><\/p>\n

6. M\u00f4 h\u00ecnh tu\u1ea7n t\u1ef1 <\/b>(Sequential Patterns)<\/strong><\/h3>\n

K\u1ef9 thu\u1eadt khai ph\u00e1 n\u00e0y gi\u00fap kh\u00e1m ph\u00e1 ho\u1eb7c x\u00e1c \u0111\u1ecbnh c\u00e1c m\u00f4 h\u00ecnh ho\u1eb7c xu h\u01b0\u1edbng t\u01b0\u01a1ng t\u1ef1 trong d\u1eef li\u1ec7u giao d\u1ecbch trong m\u1ed9t th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/span><\/p>\n

7. D\u1ef1 \u0111o\u00e1n <\/b>(Prediction)<\/strong><\/h3>\n

D\u1ef1 \u0111o\u00e1n \u0111\u00e3 s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p c\u00e1c k\u1ef9 thu\u1eadt khai ph\u00e1 kh\u00e1c nh\u01b0 xu h\u01b0\u1edbng, m\u00f4 h\u00ecnh tu\u1ea7n t\u1ef1, ph\u00e2n c\u1ee5m, ph\u00e2n lo\u1ea1i, …. N\u00f3 ph\u00e2n t\u00edch c\u00e1c s\u1ef1 ki\u1ec7n ho\u1eb7c tr\u01b0\u1eddng h\u1ee3p trong qu\u00e1 kh\u1ee9 theo \u0111\u00fang tr\u00ecnh t\u1ef1 \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n s\u1ef1 ki\u1ec7n trong t\u01b0\u01a1ng lai. M\u00f4 h\u00ecnh d\u1ef1 \u0111o\u00e1n th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n h\u00e0nh vi mua h\u00e0ng hay r\u1eddi b\u1ecf c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1ec1 xu\u1ea5t c\u1ea3i thi\u1ec7n hay duy tr\u00ec.<\/span><\/p>\n

>>> Kh\u00f3a h\u1ecdc v\u1ec1 khai ph\u00e1 v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u mi\u1ec5n ph\u00ed<\/a><\/p>\n

C\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 khai ph\u00e1 d\u1eef li\u1ec7u<\/b><\/h2>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 khai ph\u00e1 d\u1eef li\u1ec7u ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i t\u1ea1i c\u00e1c doanh nghi\u1ec7p \u1edf Vi\u1ec7t Nam:<\/span><\/p>\n

SPSS Modeler c\u1ee7a IBM<\/strong><\/h3>\n

IBM SPSS l\u00e0 b\u1ed9 ph\u1ea7n m\u1ec1m do\u00a0IBM\u00a0s\u1edf h\u1eefu\u00a0, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 khai th\u00e1c d\u1eef li\u1ec7u & ph\u00e2n t\u00edch v\u0103n b\u1ea3n \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c m\u00f4 h\u00ecnh d\u1ef1 \u0111o\u00e1n.<\/p>\n

SPSS Modeler c\u00f3 giao di\u1ec7n tr\u1ef1c quan cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c thu\u1eadt to\u00e1n khai th\u00e1c d\u1eef li\u1ec7u m\u00e0 kh\u00f4ng c\u1ea7n l\u1eadp tr\u00ecnh.\u00a0N\u00f3 lo\u1ea1i b\u1ecf s\u1ef1 ph\u1ee9c t\u1ea1p kh\u00f4ng c\u1ea7n thi\u1ebft ph\u1ea3i \u0111\u1ed1i m\u1eb7t trong qu\u00e1 tr\u00ecnh bi\u1ebfn \u0111\u1ed5i d\u1eef li\u1ec7u v\u00e0 \u0111\u1ec3 d\u1ec5 s\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh d\u1ef1 \u0111o\u00e1n.<\/p>\n

Ng\u00f4n ng\u1eef R<\/b><\/h3>\n

Ng\u00f4n ng\u1eef R<\/span> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ngu\u1ed3n m\u1edf cho t\u00ednh to\u00e1n v\u00e0 \u0111\u1ed3 h\u1ecda th\u1ed1ng k\u00ea. R c\u00f3 nhi\u1ec1u lo\u1ea1i th\u1ed1ng k\u00ea, ki\u1ec3m tra th\u1ed1ng k\u00ea c\u1ed5 \u0111i\u1ec3n, ph\u00e2n t\u00edch chu\u1ed7i th\u1eddi gian, ph\u00e2n lo\u1ea1i v\u00e0 k\u1ef9 thu\u1eadt \u0111\u1ed3 h\u1ecda. N\u00f3 cung c\u1ea5p c\u01a1 s\u1edf l\u01b0u tr\u1eef v\u00e0 l\u01b0u tr\u1eef d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3. Xem b\u00e0i vi\u1ebft v\u1ec1 ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u1eb1ng ng\u00f4n ng\u1eef R<\/a>.<\/span><\/p>\n

Ng\u00f4n ng\u1eef Python<\/strong><\/h3>\n

C\u00f3 s\u1eb5n nh\u01b0 l\u00e0 m\u1ed9t ng\u00f4n ng\u1eef ngu\u1ed3n m\u1edf v\u00e0 mi\u1ec5n ph\u00ed, Python th\u01b0\u1eddng \u0111\u01b0\u1ee3c so s\u00e1nh v\u1edbi R \u0111\u1ec3 d\u1ec5 s\u1eed d\u1ee5ng.\u00a0Kh\u00f4ng gi\u1ed1ng nh\u01b0 R, \u0111\u01b0\u1eddng cong h\u1ecdc t\u1eadp c\u1ee7a Python c\u00f3 xu h\u01b0\u1edbng ng\u1eafn \u0111\u1ebfn m\u1ee9c n\u00f3 tr\u1edf n\u00ean d\u1ec5 s\u1eed d\u1ee5ng.\u00a0Nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng th\u1ea5y r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng b\u1ed9 d\u1eef li\u1ec7u v\u00e0 th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch m\u1ed1i quan h\u1ec7 c\u1ef1c k\u1ef3 ph\u1ee9c t\u1ea1p trong v\u00e0i ph\u00fat.\u00a0C\u00e1c tr\u01b0\u1eddng h\u1ee3p tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng kinh doanh ph\u1ed5 bi\u1ebfn. Mi\u1ec5n l\u00e0 b\u1ea1n c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i v\u1edbi c\u00e1c kh\u00e1i ni\u1ec7m l\u1eadp tr\u00ecnh c\u01a1 b\u1ea3n nh\u01b0 bi\u1ebfn, ki\u1ec3u d\u1eef li\u1ec7u, h\u00e0m, \u0111i\u1ec1u ki\u1ec7n v\u00e0 v\u00f2ng l\u1eb7p.<\/p>\n

Weka c\u1ee7a\u00a0\u0110\u1ea1i h\u1ecdc Waikato, New Zealand<\/strong><\/h3>\n

Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng Java.\u00a0N\u00f3 ch\u1ee9a m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 thu\u1eadt to\u00e1n tr\u1ef1c quan \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 m\u00f4 h\u00ecnh d\u1ef1 \u0111o\u00e1n k\u1ebft h\u1ee3p v\u1edbi giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed3 h\u1ecda.\u00a0Weka h\u1ed7 tr\u1ee3 m\u1ed9t s\u1ed1 t\u00e1c v\u1ee5 khai th\u00e1c d\u1eef li\u1ec7u ti\u00eau chu\u1ea9n. C\u1ee5 th\u1ec3 h\u01a1n l\u00e0 x\u1eed l\u00fd tr\u01b0\u1edbc d\u1eef li\u1ec7u, ph\u00e2n c\u1ee5m, ph\u00e2n lo\u1ea1i, h\u1ed3i quy, tr\u1ef1c quan h\u00f3a v\u00e0 l\u1ef1a ch\u1ecdn t\u00ednh n\u0103ng.<\/p>\n

Tableau<\/span><\/strong><\/span><\/h3>\n

Ph\u1ea7n m\u1ec1m tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi\u00a0kho d\u1eef li\u1ec7u<\/span><\/span>\u00a0v\u00e0 h\u00ecnh kh\u1ed1i.\u00a0Kho d\u1eef li\u1ec7u l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng \u1ed5n \u0111\u1ecbnh c\u1ee7a d\u1eef li\u1ec7u h\u1ee3p nh\u1ea5t. Giao d\u1ecbch v\u00e0 c\u00f3 t\u1ed5 ch\u1ee9c c\u1ee7a m\u1ed9t c\u00f4ng ty \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd t\u00e1ch bi\u1ec7t v\u1edbi c\u01a1 s\u1edf d\u1eef li\u1ec7u ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty. Tableau<\/span><\/strong>\u00a0l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 khai th\u00e1c d\u1eef li\u1ec7u trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.\u00a0N\u00f3 gi\u00fap t\u1ed1i \u01b0u h\u00f3a nhi\u1ec7m v\u1ee5 Tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u, t\u0103ng hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00e2n t\u00edch th\u1eddi gian th\u1ef1c.<\/span><\/p>\n

>>> Xem th\u00eam:<\/strong> C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/a><\/p>\n

V\u00ed d\u1ee5 v\u1ec1 \u1ee9ng d\u1ee5ng c\u1ee7a khai ph\u00e1 d\u1eef li\u1ec7u<\/b><\/h2>\n

Kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n c\u1ee7a khai ph\u00e1 d\u1eef li\u1ec7u \u0111\u00e3 thay \u0111\u1ed5i thi\u1ebft k\u1ebf c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh. B\u00e2y gi\u1edd, b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u hi\u1ec7n t\u1ea1i \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n t\u01b0\u01a1ng lai. \u0110\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 khai ph\u00e1 d\u1eef li\u1ec7u trong ng\u00e0nh c\u00f4ng nghi\u1ec7p hi\u1ec7n t\u1ea1i.<\/span><\/p>\n

\u1ee8ng d\u1ee5ng trong Marketing<\/strong><\/h3>\n

K<\/span>hai ph\u00e1 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 kh\u00e1m ph\u00e1 c\u01a1 s\u1edf d\u1eef li\u1ec7u ng\u00e0y c\u00e0ng l\u1edbn, c\u1ea3i thi\u1ec7n ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c tham s\u1ed1 nh\u01b0 tu\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u1edbi t\u00ednh, th\u1ecb hi\u1ebfu, … c\u00f3 th\u1ec3 <\/span>\u0111o\u00e1n h\u00e0nh vi c\u1ee7a h\u1ecd<\/span> \u0111\u1ec3 ch\u1ec9 \u0111\u1ea1o <\/span>c\u00e1c chi\u1ebfn d\u1ecbch kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft. K<\/span>hai ph\u00e1 d\u1eef li\u1ec7u trong marketing c\u0169ng d\u1ef1 \u0111o\u00e1n ng\u01b0\u1eddi d\u00f9ng n\u00e0o c\u00f3 kh\u1ea3 n\u0103ng h\u1ee7y \u0111\u0103ng k\u00fd d\u1ecbch v\u1ee5, h\u1ecd quan t\u00e2m \u0111\u1ebfn \u0111i\u1ec1u g\u00ec d\u1ef1a tr\u00ean t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd ho\u1eb7c danh s\u00e1ch g\u1eedi th\u01b0 n\u00ean bao g\u1ed3m \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i cao h\u01a1n.<\/span><\/p>\n

\u1ee8ng d\u1ee5ng trong b\u00e1n l\u1ebb<\/strong><\/h3>\n

V\u00ed d\u1ee5, c\u00e1c si\u00eau th\u1ecb s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh mua chung \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c <\/span>hi\u1ec7p h\u1ed9i s\u1ea3n ph\u1ea9m<\/span> v\u00e0 quy\u1ebft \u0111\u1ecbnh c\u00e1ch \u0111\u1eb7t ch\u00fang tr\u00ean l\u1ed1i \u0111i v\u00e0 tr\u00ean k\u1ec7. Khai ph\u00e1 d\u1eef li\u1ec7u c\u0169ng ph\u00e1t hi\u1ec7n nh\u1eefng \u01b0u \u0111\u00e3i n\u00e0o \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao nh\u1ea5t ho\u1eb7c t\u0103ng doanh s\u1ed1 t\u1ea1i h\u00e0ng thanh to\u00e1n.<\/span><\/p>\n

\u1ee8ng d\u1ee5ng trong ng\u00e2n h\u00e0ng<\/strong><\/h3>\n

C\u00e1c ng\u00e2n h\u00e0ng s\u1eed d\u1ee5ng khai ph\u00e1 d\u1eef li\u1ec7u \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n r\u1ee7i ro th\u1ecb tr\u01b0\u1eddng. N\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho <\/span>x\u1ebfp h\u1ea1ng t\u00edn d\u1ee5ng<\/span>\u00a0v\u00e0 cho <\/span>c\u00e1c h\u1ec7 th\u1ed1ng ch\u1ed1ng gian l\u1eadn th\u00f4ng minh<\/span> \u0111\u1ec3 ph\u00e2n t\u00edch c\u00e1c giao d\u1ecbch, giao d\u1ecbch th\u1ebb, m\u00f4 h\u00ecnh mua h\u00e0ng v\u00e0 d\u1eef li\u1ec7u t\u00e0i ch\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng. Khai ph\u00e1 d\u1eef li\u1ec7u c\u0169ng cho ph\u00e9p c\u00e1c ng\u00e2n h\u00e0ng t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 s\u1edf th\u00edch ho\u1eb7c th\u00f3i quen tr\u1ef1c tuy\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn cho c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u1ee7a h\u1ecd, nghi\u00ean c\u1ee9u hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c k\u00eanh b\u00e1n h\u00e0ng ho\u1eb7c qu\u1ea3n l\u00fd ngh\u0129a v\u1ee5 tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh.<\/span><\/p>\n

\u1ee8ng d\u1ee5ng trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m<\/strong><\/h3>\n

Khai ph\u00e1 d\u1eef li\u1ec7u cho ph\u00e9p <\/span>ch\u1ea9n \u0111o\u00e1n ch\u00ednh x\u00e1c h\u01a1n. <\/span>C\u00f3 t\u1ea5t c\u1ea3 th\u00f4ng tin c\u1ee7a b\u1ec7nh nh\u00e2n, ch\u1eb3ng h\u1ea1n nh\u01b0 h\u1ed3 s\u01a1 y t\u1ebf, kh\u00e1m th\u1ef1c th\u1ec3 v\u00e0 m\u00f4 h\u00ecnh \u0111i\u1ec1u tr\u1ecb, cho ph\u00e9p c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111i\u1ec1u tr\u1ecb hi\u1ec7u qu\u1ea3 h\u01a1n \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh. N\u00f3 c\u0169ng cho ph\u00e9p qu\u1ea3n l\u00fd t\u00e0i nguy\u00ean y t\u1ebf hi\u1ec7u qu\u1ea3, hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed h\u01a1n b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh r\u1ee7i ro, d\u1ef1 \u0111o\u00e1n b\u1ec7nh t\u1eadt \u1edf m\u1ed9t s\u1ed1 ph\u00e2n kh\u00fac d\u00e2n s\u1ed1 ho\u1eb7c d\u1ef1 b\u00e1o th\u1eddi gian nh\u1eadp vi\u1ec7n. Ph\u00e1t hi\u1ec7n gian l\u1eadn v\u00e0 b\u1ea5t th\u01b0\u1eddng, v\u00e0 t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 v\u1edbi b\u1ec7nh nh\u00e2n. C\u00f3 ki\u1ebfn \u200b\u200bth\u1ee9c n\u00e2ng cao v\u1ec1 nhu c\u1ea7u c\u1ee7a h\u1ecd c\u0169ng l\u00e0 nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng khai ph\u00e1 d\u1eef li\u1ec7u trong y h\u1ecdc.<\/span><\/p>\n

\u1ee8ng d\u1ee5ng trong truy\u1ec1n h\u00ecnh v\u00e0 ph\u00e1t thanh<\/strong><\/h3>\n

C\u00f3 nh\u1eefng m\u1ea1ng \u00e1p d\u1ee5ng khai ph\u00e1 d\u1eef li\u1ec7u th\u1eddi gian th\u1ef1c \u0111\u1ec3 \u0111o truy\u1ec1n h\u00ecnh tr\u1ef1c tuy\u1ebfn (IPTV) v\u00e0 <\/span>kh\u00e1n gi\u1ea3<\/span> radio c\u1ee7a h\u1ecd <\/span>. <\/span>C\u00e1c h\u1ec7 th\u1ed1ng n\u00e0y thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch, m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, th\u00f4ng tin \u1ea9n danh t\u1eeb ch\u1ebf \u0111\u1ed9 xem k\u00eanh, ch\u01b0\u01a1ng tr\u00ecnh ph\u00e1t s\u00f3ng v\u00e0 l\u1eadp tr\u00ecnh. Khai ph\u00e1 d\u1eef li\u1ec7u cho ph\u00e9p c\u00e1c m\u1ea1ng \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cho ng\u01b0\u1eddi nghe \u0111\u00e0i v\u00e0 ng\u01b0\u1eddi xem TV. C\u0169ng nh\u01b0 t\u00ecm hi\u1ec3u s\u1edf th\u00edch v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd trong th\u1eddi gian th\u1ef1c v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n h\u00e0nh vi c\u1ee7a h\u1ecd. M\u1ea1ng c\u0169ng c\u00f3 \u0111\u01b0\u1ee3c <\/span>ki\u1ebfn th\u1ee9c c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd. N<\/span>h\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd ch\u00ednh x\u00e1c h\u01a1n.<\/span><\/p>\n

>> Xem th\u00eam:<\/strong><\/p>\n

H\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a Gen Z trong m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang thay \u0111\u1ed5i<\/a><\/strong><\/span><\/p>\n

L\u1ee3i \u00edch c\u1ee7a khai ph\u00e1 d\u1eef li\u1ec7u:<\/b><\/h3>\n