{"id":8755,"date":"2019-11-25T11:20:44","date_gmt":"2019-11-25T04:20:44","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=8755"},"modified":"2019-11-25T12:56:09","modified_gmt":"2019-11-25T05:56:09","slug":"hoc-digital-marketing-bat-dau-tu-dau","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/hoc-digital-marketing-bat-dau-tu-dau\/","title":{"rendered":"H\u1ecdc Digital Marketing b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?"},"content":{"rendered":"

Digital marketing g\u1ed3m nh\u1eefng g\u00ec? C\u1ea7n k\u1ef9 n\u0103ng n\u00e0o? H\u1ecdc ra l\u00e0m sao?<\/span><\/strong><\/p>\n

Theo b\u00e1o c\u00e1o c\u1ee7a McKinsey, 90% t\u1ea5t c\u1ea3 c\u00e1c v\u1ecb tr\u00ed marketing \u0111\u1ec1u c\u1ea7n ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng, t\u01b0 duy marketing v\u00e0 k\u1ef9 n\u0103ng li\u00ean quan \u0111\u1ebfn digital marketing ho\u1eb7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/span><\/div>\n
Digital marketing \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 t\u1ed1t nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p hi\u1ec7n nay, t\u1ea1o chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng, th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p<\/div>\n
Tuy nhi\u00ean, c\u00e1c l\u0129nh v\u1ef1c trong digital marketing v\u00f4 c\u00f9ng r\u1ed9ng l\u1edbn v\u00e0 ph\u1ee9c t\u1ea1p, \u0111\u00f2i h\u1ecfi nhi\u1ec1u th\u1ee9 h\u01a1n ch\u1ec9 l\u00e0 kinh nghi\u1ec7m. \u0110\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfn l\u00ean c\u00e1c v\u1ecb tr\u00ed cao h\u01a1n, Marketer c\u1ea7n \u0111\u1ecbnh h\u00ecnh cho m\u00ecnh m\u1ed9t con \u0111\u01b0\u1eddng, t\u01b0 duy v\u1ec1 marketing v\u00e0 c\u1ea3 \u0111am m\u00ea.<\/div>\n

M\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c trong Digital Marketing<\/h1>\n
M\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3 m\u00e0 marketer c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn khi d\u1ea5n th\u00e2n v\u00e0o Digital marketing sau \u0111\u00e2y, c\u00e1 nh\u00e2n m\u00ecnh ch\u1ec9 list ra, c\u00e1c b\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u th\u00ec n\u00ean t\u1ef1 ch\u1ee7 \u0111\u1ed9ng t\u00ecm hi\u1ec3u<\/div>\n
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  1. SEO<\/span> – T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/li>\n
  2. SEM<\/span> – Marketing qua c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/li>\n
  3. SMM<\/span> – Marketing qua truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/li>\n
  4. Content Marketing<\/span> – marketing t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p c\u00e1c n\u1ed9i dung c\u00f3 li\u00ean quan v\u1edbi m\u1ee5c \u0111\u00edch th\u01b0\u1eddng l\u00e0 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng<\/li>\n
  5. Email Marketing<\/span> – m\u1ed9t d\u1ea1ng Direct Marketing – g\u1eedi th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng \u0111\u1ebfn th\u1eb3ng kh\u00e1ch h\u00e0ng, v\u00e0 th\u01b0\u1eddng \u0111i c\u00f9ng l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng cung c\u1ea5p th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng,…<\/li>\n
  6. Marketing Analytics <\/span>– ph\u00e2n t\u00edch Marketing th\u01b0\u1eddng l\u00e0 \u0111\u1ec3 nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u ph\u1ee5c v\u1ee5 cho c\u00e1c m\u1ee5c \u0111\u00edch marketing nh\u01b0 c\u1ea3i thi\u1ec7n n\u1ed9i dung truy\u1ec1n th\u00f4ng, c\u1ea3i thi\u1ec7n UX\/UI, thi\u1ebft l\u1eadp ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3, t\u0103ng ROI,…<\/li>\n
  7. CRM – qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng – t\u1eadp trung v\u00e0o ph\u00e1t tri\u1ec3n v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng ho\u1eb7c \u0111\u1ed1i t\u00e1c, hi\u1ec7n nay th\u01b0\u1eddng d\u1ef1a v\u00e0o m\u1ed9t s\u1ed1 k\u00eanh social & email n\u00ean m\u00ecnh ngh\u0129 c\u00f3 th\u1ec3 cho v\u00e0o \u0111\u00e2y<\/li>\n<\/ol>\n
    Ngo\u00e0i ra c\u00f2n 1 s\u1ed1 h\u01b0\u1edbng kh\u00e1c c\u00f3 li\u00ean quan \u0111\u1ebfn Digital Marketing nh\u01b0 E-commerce, Martech,…<\/div>\n

    V\u1eady l\u00e0m sao \u0111\u1ec3 (t\u1ef1) h\u1ecdc v\u1ec1 Digital Marketing hi\u1ec7u qu\u1ea3?<\/h1>\n
    T\u00f9y v\u00e0o ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng b\u1ea1n c\u00f3 v\u00e0 mong mu\u1ed1n s\u1ef1 nghi\u1ec7p c\u1ee7a b\u1ea1n v\u1edbi Digital marketing th\u00ec b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn t\u1ef1 h\u1ecdc ho\u1eb7c \u0111i h\u1ecdc.<\/div>\n
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    1. T\u1ef1 h\u1ecdc Digital Marketing<\/span><\/li>\n<\/ol>\n
      B\u01b0\u1edbc \u0111\u1ea7u v\u1edbi nh\u1eefng b\u1ea1n ho\u00e0n to\u00e0n ch\u01b0a c\u00f3 ki\u1ebfn th\u1ee9c g\u00ec v\u1ec1 Digital Marketing th\u00ec n\u00ean t\u1ef1 t\u00ecm hi\u1ec3u, c\u00e1c ngu\u1ed3n tr\u00ean m\u1ea1ng gi\u1edd r\u1ea5t l\u00e0 phong ph\u00fa v\u00e0 ph\u1ed5 bi\u1ebfn, s\u00e1ch, c\u00e1c b\u00e0i nghi\u00ean c\u1ee9u,..
      \nM\u1ed9t s\u1ed1 kh\u00f3a h\u1ecdc tr\u1ef1c tuy\u1ebfn mi\u1ec5n ph\u00ed v\u1ec1 Digital Marketer<\/a><\/strong> m\u1edbi b\u1eaft \u0111\u1ea7u:<\/span><\/div>\n
      https:\/\/dtmconsulting.vn\/5-khoa-hoc-truc-tuyen-mien-phi-cho-digital-marketer-moi-bat-dau\/<\/a><\/div>\n