{"id":8330,"date":"2019-11-18T12:32:22","date_gmt":"2019-11-18T05:32:22","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=8330"},"modified":"2019-11-30T10:36:32","modified_gmt":"2019-11-30T03:36:32","slug":"vi-sao-chien-luoc-digital-lai-chinh-la-chien-luoc-khach-hang","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/vi-sao-chien-luoc-digital-lai-chinh-la-chien-luoc-khach-hang\/","title":{"rendered":"V\u00ec sao chi\u1ebfn l\u01b0\u1ee3c Digital l\u1ea1i ch\u00ednh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c kh\u00e1ch h\u00e0ng?"},"content":{"rendered":"

Tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 \u0111\u1ed9ng l\u1ef1c kinh doanh quan tr\u1ecdng \u0111\u1ec3 ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh. Nh\u01b0ng \u00edt ai hi\u1ec3u r\u1eb1ng, trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a n\u00e0y, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 truy c\u1eadp ngay v\u00e0o h\u00e0ng lo\u1ea1t th\u00f4ng tin v\u1ec1 m\u1ed9t c\u00f4ng ty v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. N\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng b\u1ec1n v\u1eefng, l\u1ee3i th\u1ebf c\u1ea1nh tranh trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i nhanh ch\u00f3ng.<\/span><\/p>\n

Mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean kh\u1eaft khe h\u01a1n nhi\u1ec1u. \u0110i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng ph\u1ea3i suy ngh\u0129 v\u1edbi kh\u00e1ch h\u00e0ng t\u1ea1i trung t\u00e2m khi \u0111\u01b0a ra b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c kinh doanh n\u00e0o. \u0110\u1ec3 gi\u00fap l\u00e0m cho chi\u1ebfn l\u01b0\u1ee3c digital c\u1ee7a b\u1ea1n l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m h\u01a1n, ch\u00fang t\u00f4i khuy\u1ebfn ngh\u1ecb 6 y\u00eau c\u1ea7u n\u00e0y cho quy tr\u00ecnh ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c digital marketing.<\/span><\/p>\n

6 y\u00eau c\u1ea7u thi\u1ebft y\u1ebfu \u0111\u1ec3 thi\u1ebft k\u1ebf chi\u1ebfn l\u01b0\u1ee3c Digital Marketing xung quanh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n<\/strong><\/h1>\n

R\u1ea5t nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty n\u00f3i v\u1ec1 l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m. Nh\u01b0ng cho \u0111\u1ebfn nay, r\u1ea5t \u00edt ng\u01b0\u1eddi nh\u1eadn ra ti\u1ec1m n\u0103ng c\u1ee7a n\u00f3. \u0110i\u1ec1u n\u00e0y ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1ch \u0111\u1eb7t kh\u00e1ch h\u00e0ng v\u00e0o trung t\u00e2m c\u1ee7a m\u1ecdi giai \u0111o\u1ea1n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c digital c\u1ee7a b\u1ea1n. \u0110i\u1ec1u \u0111\u00f3 cu\u1ed1i c\u00f9ng c\u00f3 ngh\u0129a l\u00e0 thay \u0111\u1ed5i c\u00e1ch b\u1ea1n kinh doanh th\u00f4ng qua s\u00e1u b\u01b0\u1edbc sau:<\/span><\/p>\n

1. X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau cho chi\u1ebfn l\u01b0\u1ee3c<\/b><\/h2>\n

M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c digital n\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t s\u1ef1 hi\u1ec3u bi\u1ebft r\u00f5 r\u00e0ng v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 ai. X\u00e2y d\u1ef1ng personas v\u00e0 ph\u00e2n kh\u00fac v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ea3m b\u1ea3o n\u1ed9i dung c\u1ee7a b\u1ea1n s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng. Chi\u1ebfn l\u01b0\u1ee3c digital c\u1ee7a b\u1ea1n c\u1ea7n \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o b\u1eb1ng s\u1ef1 hi\u1ec3u bi\u1ebft chung v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, c\u00e1ch h\u1ecd c\u1ea3m nh\u1eadn c\u00e1c t\u01b0\u01a1ng t\u00e1c h\u1ecd c\u00f3 v\u1edbi c\u00f4ng ty c\u1ee7a b\u1ea1n ng\u00e0y h\u00f4m nay, v\u00e0 nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n v\u00e0 c\u1ea7n t\u1eeb c\u00f4ng ty c\u1ee7a b\u1ea1n trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

2. Nghi\u00ean c\u1ee9u<\/b><\/h2>\n

\u0110\u00e2y l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 vi\u1ec7c nh\u1eadn ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n. Th\u00f4ng tin h\u1ecd tr\u1ea3i nghi\u1ec7m n\u00f3 b\u00e2y gi\u1edd, v\u00e0 nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n v\u00e0 c\u1ea7n trong t\u01b0\u01a1ng lai. L\u1eafng nghe kh\u00e1ch h\u00e0ng cho ph\u00e9p b\u1ea1n ph\u00e1t tri\u1ec3n n\u1ed9i dung v\u00e0 x\u1eed l\u00fd ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb kh\u00e1ch h\u00e0ng. \u0110\u01a1n gi\u1ea3n l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u1eafng nghe nh\u1eefng th\u00f4ng tin ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i tr\u00ean website c\u1ee7a b\u1ea1n. N\u1ebfu \u0111i\u1ec1u \u0111\u00f3 l\u00e0 ch\u01b0a \u0111\u1ee7, h\u00e3y t\u1ea1o ra m\u1ed9t c\u1ed9ng \u0111\u1ed3ng cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n chia s\u1ebb. Nh\u1eefng cu\u1ed9c ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u hay nh\u1eefng phi\u1ebfu kh\u1ea3o s\u00e1t ng\u1eafn s\u1ebd l\u00e0 m\u1ed9t ngu\u1ed3n thu d\u1eef li\u1ec7u tuy\u1ec7t v\u1eddi.<\/p>\n

>>>Xem th\u00eam: <\/strong>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?| Market Research<\/strong><\/a><\/span><\/p>\n

3. C\u0103n ch\u1ec9nh<\/b><\/h2>\n

C\u00e1c nh\u00f3m ph\u1ea3i \u0111\u01b0\u1ee3c li\u00ean k\u1ebft \u0111\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng m\u1ed9t ti\u00eau chu\u1ea9n cao. Nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c b\u1ed9 ph\u1eadn, t\u1eeb marketing \u0111\u1ebfn b\u00e1n h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 m\u1ed9t kh\u00e1ch h\u00e0ng duy nh\u1ea5t c\u1ee7a ng\u01b0\u1eddi xem v\u00e0 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong th\u1eddi \u0111\u1ea1i digital v\u1edbi nhi\u1ec1u k\u00eanh li\u00ean l\u1ea1c c\u00f3 s\u1eb5n.<\/span><\/p>\n

4. B\u1ea3n \u0111\u1ed3 (Mapping)<\/b><\/h2>\n

\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3t xem t\u1eeb kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 hi\u1ec7n c\u00f3 \u0111\u1ec3 l\u1eadp b\u1ea3n \u0111\u1ed3 (mapping) cho t\u1eebng h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng (customer journey) trong su\u1ed1t v\u00f2ng \u0111\u1eddi c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y s\u1ebd cho ph\u00e9p b\u1ea1n hi\u1ec3u c\u00e1ch h\u01b0\u1edbng d\u1eabn t\u1ed1t nh\u1ea5t cho m\u1ed7i kh\u00e1ch h\u00e0ng th\u00f4ng qua qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n.<\/span><\/p>\n

5. Bi\u1ebfn \u0111\u1ed5i<\/b><\/h2>\n

\u0110i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u00f4ng ty, v\u00e0 kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t silo trong marketing. M\u1ed9t s\u1ef1 thay \u0111\u1ed5i v\u0103n h\u00f3a c\u00f3 \u00fd th\u1ee9c c\u1ea7n ph\u1ea3i di\u1ec5n ra \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9. \u0110\u1ec3 \u0111\u1ea1t \u0111\u1ebfn m\u1ed9t \u0111i\u1ec3m m\u00e0 kh\u00e1ch h\u00e0ng l\u00e0 trung t\u00e2m c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

6. \u0110o l\u01b0\u1eddng k\u1ebft qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c<\/b><\/h2>\n

D\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi th\u1ee9 t\u1eeb l\u1ea7n nh\u1ea5p \u0111\u1ea7u ti\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng (<\/span>first click)<\/span>, th\u00f4ng qua vi\u1ec7c tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh, \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch c\u1ea9n th\u1eadn v\u00e0 h\u1eefu \u00edch, v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng c\u1ee5, bi\u1ec7n ph\u00e1p v\u00e0 con ng\u01b0\u1eddi c\u1ea7n thi\u1ebft \u0111\u1ec3 theo d\u00f5i v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t. Ti\u1ebfng n\u00f3i c\u1ee7a d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u0169ng quan tr\u1ecdng \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c \u00fd ki\u1ebfn \u200b\u200bv\u00e0 ph\u1ea3n h\u1ed3i.<\/span><\/p>\n

Thay \u0111\u1ed5i c\u00e1ch b\u1ea1n kinh doanh \u0111\u1ec3 l\u00e0m cho chi\u1ebfn l\u01b0\u1ee3c digital c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m kh\u00f4ng ph\u1ea3i l\u00e0 nhi\u1ec7m v\u1ee5 \u0111\u01a1n gi\u1ea3n. N\u00f3 \u0111\u00f2i h\u1ecfi ph\u1ea3i thay \u0111\u1ed5i c\u00e1c \u01b0u ti\u00ean v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch c\u1ea9n th\u1eadn. Nh\u01b0ng n\u00f3 ch\u1eafc ch\u1eafn s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ec1n \u0111\u00e1p. L\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m s\u1ebd mang l\u1ea1i cho b\u1ea1n l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u1ec3 g\u1eb7t h\u00e1i trong t\u01b0\u01a1ng lai g\u1ea7n.<\/span><\/p>\n

>>>Xem th\u00eam<\/strong><\/p>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng?<\/strong><\/a><\/p>\n

Th\u1ea5u hi\u1ec3u Insights kh\u00e1ch h\u00e0ng \u0111\u1ec3 ti\u1ebfp c\u1eadn t\u1ed1t h\u01a1n trong Digital Marketing<\/strong><\/a><\/p>\n

Ngu\u1ed3n SmartInsight<\/p>","protected":false},"excerpt":{"rendered":"

Tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 \u0111\u1ed9ng l\u1ef1c kinh doanh quan tr\u1ecdng \u0111\u1ec3 ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh. Nh\u01b0ng \u00edt ai hi\u1ec3u r\u1eb1ng, trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a n\u00e0y, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 truy c\u1eadp ngay v\u00e0o h\u00e0ng lo\u1ea1t th\u00f4ng tin v\u1ec1 m\u1ed9t c\u00f4ng ty v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. N\u00f3 \u0111\u00e3 tr\u1edf […]<\/p>","protected":false},"author":17,"featured_media":8335,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[644],"class_list":["post-8330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-chien-luoc-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/8330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=8330"}],"version-history":[{"count":8,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/8330\/revisions"}],"predecessor-version":[{"id":9120,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/8330\/revisions\/9120"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/8335"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=8330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=8330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=8330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}