{"id":8105,"date":"2019-11-09T11:43:22","date_gmt":"2019-11-09T04:43:22","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=8105"},"modified":"2020-01-02T11:38:15","modified_gmt":"2020-01-02T04:38:15","slug":"phan-tich-du-lieu-duoc-thuc-hien-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/phan-tich-du-lieu-duoc-thuc-hien-nhu-the-nao\/","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1ed1t nh\u1ea5t?"},"content":{"rendered":"

Data Analysis<\/strong> l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 d\u1eef li\u1ec7u b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch, th\u1ed1ng k\u00ea \u0111\u1ec3 kh\u00e1m ph\u00e1 th\u00f4ng tin h\u1eefu \u00edch v\u00e0 h\u1ed7 tr\u1ee3 trong vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh kinh doanh. C\u00f3 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p bao g\u1ed3m khai ph\u00e1 d\u1eef li\u1ec7u (Data Mining), ph\u00e2n t\u00edch text, tr\u00ed tu\u1ec7 kinh doanh (business intelligence) v\u00e0 tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u (data visualization).<\/span><\/p>\n

Ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o?<\/b><\/h1>\n

D\u1eef li\u1ec7u\u00a0 ng\u00e0y nay \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong vi\u1ec7c ph\u00e1t tri\u1ec3n ngu\u1ed3n l\u1ef1c marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p<\/a><\/strong>. M\u1ed7i doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 nh\u1eefng l\u01b0\u1ee3ng d\u1eef li\u1ec7u nh\u1ea5t \u0111\u1ecbnh, nh\u01b0ng \u0111a ph\u1ea7n c\u00e1c d\u1eef li\u1ec7u \u0111\u1ec1u \u0111ang \u1edf d\u1ea1ng th\u00f4 s\u01a1, ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c ho\u1eb7c c\u00f3 khai th\u00e1c th\u00ec khai th\u00e1c ch\u01b0a \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, b\u00e0i b\u1ea3n b\u1eb1ng nh\u1eefng k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n v\u1ec1 ph\u00e2n t\u00edch marketing<\/a><\/strong>.\u00a0<\/span><\/p>\n

. Qu\u00e1 tr\u00ecnh n\u00e0y bao g\u1ed3m m\u1ed9t ho\u1eb7c nhi\u1ec1u b\u01b0\u1edbc sau:<\/span><\/p>\n

X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/b><\/h2>\n

\u00a0B\u1ea5t k\u1ef3 nghi\u00ean c\u1ee9u n\u00e0o c\u0169ng ph\u1ea3i b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t b\u1ed9 c\u00e1c m\u1ee5c ti\u00eau kinh doanh \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng. Ph\u1ea7n l\u1edbn c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u01b0a ra trong ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a qu\u00e1 tr\u00ecnh ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee9c \u0111\u1ed9 r\u00f5 r\u00e0ng c\u1ee7a c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a nghi\u00ean c\u1ee9u \u0111\u00e3 \u0111\u01b0\u1ee3c n\u00eau.<\/span><\/p>\n

\u0110\u1eb7t c\u00e2u h\u1ecfi<\/b><\/h2>\n

M\u1ed9t n\u1ed7 l\u1ef1c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1eb7t c\u00e2u h\u1ecfi trong mi\u1ec1n v\u1ea5n \u0111\u1ec1. V\u00ed d\u1ee5, nh\u1eefng chi\u1ebfc xe th\u1ec3 thao m\u00e0u \u0111\u1ecf c\u00f3 g\u1eb7p tai n\u1ea1n th\u01b0\u1eddng xuy\u00ean h\u01a1n nh\u1eefng lo\u1ea1i kh\u00e1c?<\/span><\/p>\n

Thu th\u1eadp d\u1eef li\u1ec7u<\/b><\/h2>\n

D\u1eef li\u1ec7u li\u00ean quan \u0111\u1ebfn c\u00e2u h\u1ecfi ph\u1ea3i \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb c\u00e1c ngu\u1ed3n th\u00edch h\u1ee3p. Trong v\u00ed d\u1ee5 tr\u00ean, d\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau. V\u00ed d\u1ee5 nh\u01b0 d\u1eef li\u1ec7u t\u1eeb l\u1ecbch s\u1eed mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng, d\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc (th\u00f4ng tin kh\u00e1ch h\u00e0ng khai b\u00e1o) ho\u1eb7c d\u1eef li\u1ec7u khi ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/strong>, ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng,.. Ngo\u00e0i ra hi\u1ec7n nay c\u00f2n d\u1ea1ng d\u1eef li\u1ec7u t\u1eeb h\u00e0nh vi kh\u00e1ch h\u00e0ng tr\u00ean internet \u0111\u01b0\u1ee3c thu th\u1eadp th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics, facebook insight,…\u00a0<\/span><\/p>\n

S\u1eafp x\u1ebfp d\u1eef li\u1ec7u<\/b><\/h2>\n

D\u1eef li\u1ec7u th\u00f4 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp \u1edf m\u1ed9t s\u1ed1 \u0111\u1ecbnh d\u1ea1ng kh\u00e1c nhau. D\u1eef li\u1ec7u thu th\u1eadp ph\u1ea3i \u0111\u01b0\u1ee3c l\u00e0m s\u1ea1ch v\u00e0 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec3 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u00f3 th\u1ec3 nh\u1eadp d\u1eef li\u1ec7u \u0111\u00f3. V\u00ed d\u1ee5, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o DMV d\u01b0\u1edbi d\u1ea1ng t\u1ec7p v\u0103n b\u1ea3n, y\u00eau c\u1ea7u b\u1ea3o hi\u1ec3m t\u1eeb c\u01a1 s\u1edf d\u1eef li\u1ec7u quan h\u1ec7 v\u00e0 chi ti\u1ebft nh\u1eadp vi\u1ec7n d\u01b0\u1edbi d\u1ea1ng API. Nh\u00e0 ph\u00e2n t\u00edch ph\u1ea3i t\u1ed5ng h\u1ee3p c\u00e1c d\u1ea1ng d\u1eef li\u1ec7u kh\u00e1c nhau n\u00e0y v\u00e0 chuy\u1ec3n \u0111\u1ed5i n\u00f3 th\u00e0nh m\u1ed9t d\u1ea1ng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch.<\/span><\/p>\n

Data Analysis<\/b><\/h2>\n

\u00a0\u0110\u00e2y l\u00e0 b\u01b0\u1edbc m\u00e0 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c l\u00e0m s\u1ea1ch v\u00e0 t\u1ed5ng h\u1ee3p \u0111\u01b0\u1ee3c nh\u1eadp v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch. C\u00e1c c\u00f4ng c\u1ee5 n\u00e0y cho ph\u00e9p b\u1ea1n kh\u00e1m ph\u00e1 d\u1eef li\u1ec7u, t\u00ecm c\u00e1c m\u1eabu trong \u0111\u00f3 v\u00e0 h\u1ecfi v\u00e0 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi n\u1ebfu c\u00f3. \u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh m\u00e0 \u00fd ngh\u0129a \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp trong nghi\u00ean c\u1ee9u b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng \u0111\u00fang c\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u1ed1ng k\u00ea.<\/span><\/p>\n

R\u00fat ra k\u1ebft lu\u1eadn v\u00e0 \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n<\/b><\/h2>\n

\u00a0\u0110\u00e2y l\u00e0 b\u01b0\u1edbc m\u00e0 sau khi ph\u00e2n t\u00edch \u0111\u1ea7y \u0111\u1ee7, c\u00e1c k\u1ebft lu\u1eadn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c r\u00fat ra t\u1eeb d\u1eef li\u1ec7u v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n ph\u00f9 h\u1ee3p. Nh\u1eefng k\u1ebft lu\u1eadn v\u00e0 d\u1ef1 \u0111o\u00e1n n\u00e0y sau \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00f3m t\u1eaft trong m\u1ed9t b\u00e1o c\u00e1o g\u1eedi \u0111\u1ebfn c\u00e1c b\u1ed9 ph\u1eadn ho\u1eb7c c\u00f4ng ty c\u1ea7n<\/span><\/p>\n

Theo Jay Sridhar<\/p>","protected":false},"excerpt":{"rendered":"

Ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 d\u1eef li\u1ec7u b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch, th\u1ed1ng k\u00ea \u0111\u1ec3 kh\u00e1m ph\u00e1 th\u00f4ng tin h\u1eefu \u00edch v\u00e0 h\u1ed7 tr\u1ee3 trong vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh kinh doanh. C\u00f3 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p bao g\u1ed3m khai ph\u00e1 d\u1eef li\u1ec7u (Data Mining), ph\u00e2n t\u00edch text, tr\u00ed tu\u1ec7 kinh […]<\/p>","protected":false},"author":17,"featured_media":8654,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[652],"class_list":["post-8105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-phan-tich-du-lieu-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/8105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=8105"}],"version-history":[{"count":9,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/8105\/revisions"}],"predecessor-version":[{"id":8267,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/8105\/revisions\/8267"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/8654"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=8105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=8105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=8105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}