{"id":8097,"date":"2019-11-08T20:35:47","date_gmt":"2019-11-08T13:35:47","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=8097"},"modified":"2023-12-28T16:39:07","modified_gmt":"2023-12-28T09:39:07","slug":"phan-tich-co-hoi-thi-truong-cho-san-pham-moi","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/phan-tich-co-hoi-thi-truong-cho-san-pham-moi\/","title":{"rendered":"C\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? L\u00e0m sao \u0111\u1ec3 nh\u1eadn di\u1ec7n, n\u1eafm b\u1eaft c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh"},"content":{"rendered":"<p><strong>Ph\u00e2n t\u00edch c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng<\/strong> (Market opportunity analysis) \u00ad\u00adl\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng c\u1ee7a m\u1ed9t th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i kinh doanh cho doanh nghi\u1ec7p. V\u1eady <strong>c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec<\/strong>? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e2n t\u00edch c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng cho s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h2>C\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/h2>\n<p><strong>C\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng <\/strong>l\u00e0 d\u1ef1 b\u00e1o c\u1ee7a doanh nghi\u1ec7p v\u1ec1 th\u1ecb ph\u1ea7n c\u1ee7a s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3. C\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 t\u1ea1i th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, ho\u1eb7c trong m\u1ed9t v\u00e0i n\u0103m k\u1ebf ti\u1ebfp v\u00e0 c\u00f3 th\u1ec3 xa h\u01a1n. \u1ede m\u1ee9c \u0111\u1ed9 t\u1ed1i thi\u1ec3u, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i v\u1ec1 doanh thu c\u1ee7a m\u00ecnh trong th\u1ecb tr\u01b0\u1eddng \u0111\u00f3.<\/p>\n<p>Th\u00f4ng th\u01b0\u1eddng khi ch\u00fang ta \u2013 doanh nghi\u1ec7p, ch\u1ee7 doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u, kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng \u0111\u00f3 m\u1ed9t \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi ho\u1eb7c sau khi <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-la-gi-market-research\/\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/strong> ch\u00fang ta m\u1edbi ph\u00e1t hi\u1ec7n ra s\u1ea3n ph\u1ea9m\/\u00fd t\u01b0\u1edfng m\u1edbi c\u1ee7a c\u00f4ng ty kh\u00f4ng th\u1ef1c s\u1ef1 ti\u1ec1m n\u0103ng \u0111\u1ec3 tr\u1edf th\u00e0nh s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c \u0111\u1ec3 \u0111\u1ea7u t\u01b0.<\/p>\n<p>Tuy nhi\u00ean l\u00e0m sao \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p nh\u1ecf ho\u1eb7c marketer bi\u1ebft <a href=\"https:\/\/dtmconsulting.vn\/en\/tai-sao-phai-hieu-khach-hang-neu-muon-ban-hang\/\">c\u00e1ch t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng<\/a>?<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-14190 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/10\/Phan-khuc-thi-truong-Segmentation-300x157.jpg\" alt=\"Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng - Segmentation\" width=\"300\" height=\"157\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/10\/Phan-khuc-thi-truong-Segmentation-300x157.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/10\/Phan-khuc-thi-truong-Segmentation-1024x536.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/10\/Phan-khuc-thi-truong-Segmentation-768x402.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/10\/Phan-khuc-thi-truong-Segmentation-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/10\/Phan-khuc-thi-truong-Segmentation-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/10\/Phan-khuc-thi-truong-Segmentation-143x75.jpg 143w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/10\/Phan-khuc-thi-truong-Segmentation.jpg 1200w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/157;\" \/><\/p>\n<p>C\u00f3 6 c\u00e2u h\u1ecfi ch\u00ednh m\u00e0 ch\u00fang ta ph\u1ea3i t\u00ecm \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi khi th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch, x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng:<\/p>\n<h2>Ph\u00e2n t\u00edch lo\u1ea1i c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng<\/h2>\n<ul>\n<li>C\u00f3 nhu c\u1ea7u n\u00e0o c\u1ee7a kh\u00e1ch h\u00e0ng ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng kh\u00f4ng?<\/li>\n<li>C\u00f3 c\u1ea7n c\u1ea3i ti\u1ebfn \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u00e3 c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng?<\/li>\n<li>\u00dd t\u01b0\u1edfng c\u1ee7a ch\u00fang ta c\u00f3 ph\u1ea3i \u0111\u1ed9t ph\u00e1 ho\u1eb7c c\u00f4ng ngh\u1ec7?<\/li>\n<li>C\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c nh\u1eafm \u0111\u1ebfn m\u1ed9t <a href=\"https:\/\/dtmconsulting.vn\/en\/cach-tien-hanh-phan-khuc-lua-chon-va-dinh-vi-thi-truong-muc-tieu\/\">ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a> c\u1ee5 th\u1ec3 l\u00e0 g\u00ec?<\/li>\n<li><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-101-thu-thap-insights-thi-truong-tu-viec-phan-tich-doi-thu-canh-tranh\/\">Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a> \u0111ang l\u00e0m g\u00ec? Nh\u1eefng \u0111i\u1ec1u g\u00ec h\u1ecd l\u00e0m c\u00f2n ch\u01b0a t\u1ed1t?<\/li>\n<\/ul>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Wevio-Market-Research-Analysis-4.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-5884 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Wevio-Market-Research-Analysis-4.jpg\" alt=\"\" width=\"800\" height=\"480\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Wevio-Market-Research-Analysis-4.jpg 1300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Wevio-Market-Research-Analysis-4-300x180.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Wevio-Market-Research-Analysis-4-768x461.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Wevio-Market-Research-Analysis-4-1024x614.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Wevio-Market-Research-Analysis-4-600x360.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Wevio-Market-Research-Analysis-4-243x146.jpg 243w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Wevio-Market-Research-Analysis-4-50x30.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Wevio-Market-Research-Analysis-4-125x75.jpg 125w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h2><strong> L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng?<\/strong><\/h2>\n<ul>\n<li>\u0110\u1ed1i th\u1ee7\/ S\u1ea3n ph\u1ea9m c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp l\u00e0 g\u00ec? <a href=\"https:\/\/dtmconsulting.vn\/en\/lam-sao-de-phan-tich-co-hoi-thi-truong-cho-san-pham-moi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ph\u00e2n t\u00edch s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec<\/a>? Ph\u00e2n t\u00edch s\u1ea3n ph\u1ea9m nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<li>\u0110\u1ed1i th\u1ee7\/ S\u1ea3n ph\u1ea9m c\u1ea1nh tranh gi\u00e1n ti\u1ebfp l\u00e0 g\u00ec?<\/li>\n<li>S\u1ef1 thay \u0111\u1ed5i, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng ra sao?<\/li>\n<li>C\u00f3 th\u1ec3 h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c doanh nghi\u1ec7p kh\u00f4ng?<\/li>\n<li>S\u1eed d\u1ee5ng m\u00f4 h\u00ecnh 5 l\u1ef1c l\u01b0\u1ee3ng c\u1ee7a Porter:<\/li>\n<\/ul>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/28688ec0d7b751fcffd1024adc97ca3d.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-8098 size-full lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/28688ec0d7b751fcffd1024adc97ca3d.jpg\" alt=\"\" width=\"480\" height=\"356\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/28688ec0d7b751fcffd1024adc97ca3d.jpg 480w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/28688ec0d7b751fcffd1024adc97ca3d-300x223.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/28688ec0d7b751fcffd1024adc97ca3d-197x146.jpg 197w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/28688ec0d7b751fcffd1024adc97ca3d-50x37.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/28688ec0d7b751fcffd1024adc97ca3d-101x75.jpg 101w\" data-sizes=\"(max-width: 480px) 100vw, 480px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/356;\" \/><\/a><\/p>\n<h2>Ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng<\/h2>\n<p>\u0110\u00e3 c\u00f3 c\u00f4ng ty kh\u00e1c \u0111\u00e3 c\u00f3 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u n\u00e0y ch\u01b0a? M\u1ee9c \u0111\u1ed9 \u0111\u00e1p \u1ee9ng \u0111\u1ebfn \u0111\u00e2u? Kh\u00e1ch h\u00e0ng c\u00f3 h\u00e0i l\u00f2ng?<\/p>\n<p>T\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/nhu-cau-thi-truong-la-gi-phuong-phap-du-bao-nhu-cau-thi-truong\/\">Nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? Ph\u01b0\u01a1ng ph\u00e1p d\u1ef1 b\u00e1o nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/a><\/strong><\/p>\n<h2>\u00dd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m, s\u1ea3n ph\u1ea9m c\u00f3 USP ra sao?<\/h2>\n<p>N\u1ebfu \u0111\u00e3 c\u00f3 v\u1eady l\u00e0m c\u00e1ch n\u00e0o kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ch\u00fang ta v\u1edbi c\u00e1c b\u00ean kh\u00e1c \u0111\u1ec3 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh?<\/p>\n<p>Hay s\u1ea3n ph\u1ea9m (d\u1ecbch v\u1ee5\/h\u00e0ng h\u00f3a) c\u00f3 <a href=\"https:\/\/dtmconsulting.vn\/en\/usp-la-gi-usp-voi-chien-luoc-phat-trien-thuong-hieu\/\">USP<\/a> n\u00e0o \u0111\u1ec3 ph\u00e2n bi\u1ec7t v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 hi\u1ec7n c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng?<\/p>\n<p>N\u1ebfu kh\u00f4ng, v\u1eady th\u00ec th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i c\u00f3 \u0111\u1ee7 th\u1ecb ph\u1ea7n cho c\u00f4ng ty?<\/p>\n<p>Xem th\u00eam: <a title=\"Quy c\u00e1ch s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec? C\u00e1ch x\u00e1c \u0111\u1ecbnh quy c\u00e1ch s\u1ea3n ph\u1ea9m\" href=\"https:\/\/dtmconsulting.vn\/en\/quy-cach-san-pham-la-gi-cach-xac-dinh-quy-cach-san-pham\/#Persona\" target=\"_blank\" rel=\"noopener\">C\u00e1c y\u00eau c\u1ea7u ph\u1ea3i c\u00f3 khi \u0111\u01b0a ra \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m<\/a><\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/en\/thiet-ke-va-marketing-san-pham-moi\/\">Thi\u1ebft k\u1ebf v\u00e0 marketing s\u1ea3n ph\u1ea9m m\u1edbi<\/a><\/p>\n<h2>Ti\u1ec1m n\u0103ng, c\u01a1 h\u1ed9i khi <a href=\"https:\/\/dtmconsulting.vn\/en\/cach-tham-nhap-thi-truong-moi\/\">th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/a> m\u1edbi ra sao?<\/h2>\n<p>C\u01a1 h\u1ed9i n\u00e0y c\u00f3 kh\u1ea3 thi v\u1ec1 m\u1eb7t kinh t\u1ebf cho c\u1ea3 kh\u00e1ch h\u00e0ng v\u00e0 c\u00f4ng ty kh\u00f4ng?<\/p>\n<ul>\n<li>\u0110i\u1ec1u n\u00e0y s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn d\u00f2ng ti\u1ec1n nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<li>Ch\u00fang ta c\u1ea7n \u0111\u1ea7u t\u01b0 ra sao \u0111\u1ec3 ph\u00e1t tri\u1ec3n \u1edf th\u1ecb tr\u01b0\u1eddng n\u00e0y?<\/li>\n<li>C\u00f2n k\u00eanh ph\u00e2n ph\u1ed1i th\u00ec sao?<\/li>\n<li>Ch\u00fang ta c\u00f3 c\u1ea7n ph\u1ea3i t\u1ea1o c\u00e1c k\u00eanh b\u00e1n h\u00e0ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u01a1 h\u1ed9i n\u00e0y?<\/li>\n<li>C\u00f4ng ty c\u00f3 c\u1ea7n thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c \u0111\u1ec3 marketing s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u00e0y?<\/li>\n<li>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 marketing \u0111i\u1ec1u n\u00e0y v\u1edbi c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh hay ch\u00fang ta s\u1ebd c\u1ea7n theo \u0111u\u1ed5i c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau?<\/li>\n<\/ul>\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 <a title=\"Test concept s\u1ea3n ph\u1ea9m trong Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi\" href=\"https:\/\/dtmconsulting.vn\/en\/test-concept-san-pham\/\" target=\"_blank\" rel=\"noopener noreferrer\">Test concept s\u1ea3n ph\u1ea9m<\/a> \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ti\u1ec1m n\u0103ng gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/p>\n<h2>Y\u1ebfu t\u1ed1 v\u0129 m\u00f4 b\u00ean ngo\u00e0i doanh nghi\u1ec7p<\/h2>\n<p><strong>Nh\u1eefng y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i n\u00e0o doanh nghi\u1ec7p n\u00ean xem x\u00e9t c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u01a1 h\u1ed9i n\u00e0y?<br \/>\n<a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/steep.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-8099 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/steep.jpg\" alt=\"\" width=\"800\" height=\"546\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/steep.jpg 1004w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/steep-300x205.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/steep-768x524.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/steep-214x146.jpg 214w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/steep-50x34.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/steep-110x75.jpg 110w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/546;\" \/><\/a><\/strong><\/p>\n<ul>\n<li>S\u1eed d\u1ee5ng m\u00f4 h\u00ecnh ph\u00e2n t\u00edch STEEP: Social &#8211; x\u00e3 h\u1ed9i, Technology &#8211; c\u00f4ng ngh\u1ec7, Economic &#8211; kinh t\u1ebf, Ecological &#8211; sinh th\u00e1i, Political &#8211; ch\u00ednh tr\u1ecb\/ph\u00e1p l\u00fd.<\/li>\n<li>C\u00f3 c\u01a1 h\u1ed9i n\u00e0o t\u1ed1t h\u01a1n kh\u00f4ng?<\/li>\n<li>C\u01a1 h\u1ed9i n\u00e0y c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi t\u1ea7m nh\u00ecn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c trong t\u01b0\u01a1ng lai c\u1ee7a c\u00f4ng ty kh\u00f4ng?Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y ph\u00e2n t\u00edch s\u1ef1 c\u1ea1nh tranh l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n ch\u00ednh c\u1ee7a ph\u00e2n t\u00edch c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng, t\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n. X\u00e9t cho c\u00f9ng, vi\u1ec7c ph\u00e2n t\u00edch c\u1ea1nh tranh kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c m\u1ed1i \u0111e d\u1ecda c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n<\/ul>\n<h2><span id=\"Dich_vu_tim_hieu_khach_hang_danh_cho_doanh_nghiep_vua_va_nho_cua_DTM\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap ph\u00e2n t\u00edch c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng?<\/span><\/h2>\n<p>DTM Consulting ch\u00fang t\u00f4i \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u1edbi mong mu\u1ed1n h\u1ed7 tr\u1ee3, \u0111\u1ed3ng h\u00e0nh c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u00f3 th\u00eam c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng. DTM h\u1ed7 tr\u1ee3 th\u00f4ng qua vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng<\/a><\/strong>\u00a0theo t\u1eebng tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3, b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi \u0111\u1ed9i ng\u0169 t\u01b0 v\u1ea5n chuy\u00ean m\u00f4n (consultant) c\u1ee7a DTM v\u1edbi ngu\u1ed3n l\u1ef1c c\u00f3 s\u1eb5n c\u1ee7a doanh nghi\u1ec7p thay v\u00ec thu\u00ea ngo\u00e0i ho\u00e0n to\u00e0n.<\/p>\n<p>\u0110\u1ed3ng th\u1eddi, nh\u1eb1m \u0111\u1ed3ng h\u00e0nh v\u00e0 t\u1ed1i \u01b0u ngu\u1ed3n l\u1ef1c c\u00f3 s\u1eb5n trong doanh nghi\u1ec7p, DTM Consulting hi\u1ec7n \u0111ang cung c\u1ea5p g\u00f3i d\u1ecbch v\u1ee5 <a href=\"https:\/\/dtmconsulting.vn\/en\/tu-van-nghien-cuu-thi-truong\/\"><strong>HU\u1ea4N LUY\u1ec6N, T\u01af V\u1ea4N V\u00c0 H\u01af\u1edaNG D\u1eaaN TRI\u1ec2N KHAI NGHI\u00caN C\u1ee8U TH\u1eca TR\u01af\u1edcNG<\/strong><\/a> cho c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15321 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-300x169.png\" alt=\"T\u01af V\u1ea4N v\u00e0 H\u01af\u1edaNG D\u1eaaN, TRI\u1ec2N KHAI nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-300x169.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-1024x576.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-768x432.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-1536x864.png 1536w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-260x146.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-50x28.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-133x75.png 133w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-1200x675.png 1200w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang.png 1920w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<h3><span id=\"Sau_day_la_nhung_dac_diem_noi_bat_cua_dich_vu_cung_cap_boi_DTM_Consulting\">Sau \u0111\u00e2y l\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a d\u1ecbch v\u1ee5 cung c\u1ea5p b\u1edfi DTM Consulting<\/span><\/h3>\n<ul>\n<li>C\u00e1c g\u1ecdi d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, h\u1ed7 tr\u1ee3 t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a DTM l\u00e0 d\u1ea1ng d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c\u00a0<strong>c\u00e1 bi\u1ec7t h\u00f3a theo nhu c\u1ea7u\u00a0c\u1ee7a doanh nghi\u1ec7p, nh\u1ea5t l\u00e0 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs).<\/strong><\/li>\n<li><strong>Ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u v\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb<\/strong>\u00a0ch\u00fang mang l\u1ea1i cho c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing cho doanh nghi\u1ec7p l\u00e0 nh\u1eefng ti\u00eau ch\u00ed \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a ch\u00fang t\u00f4i<\/li>\n<li><a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\"><strong>Chi ph\u00ed d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u,\u00a0ch\u1ec9 t\u1eeb 20 tri\u1ec7u \u0111\u1ed3ng<\/strong><\/a>, th\u00f4ng qua vi\u1ec7c ch\u00fang t\u00f4i\u00a0<strong>s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p t\u1ed1i \u0111a nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p v\u00e0 k\u1ef9 thu\u1eadt<\/strong>\u00a0ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c th\u00f9 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o chi ph\u00ed t\u1ed1i thi\u1ec3u m\u00e0 v\u1eabn b\u1ea3o \u0111\u1ea3m \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c.<\/li>\n<li><strong>Nh\u1eefng k\u1ebft lu\u1eadn v\u00e0 khuy\u1ebfn ngh\u1ecb \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p s\u1ebd \u0111\u01b0\u1ee3c <a href=\"https:\/\/dtmconsulting.vn\/en\/chuyen-gia-tu-van\/\">chuy\u00ean gia t\u01b0 v\u1ea5n marketing DTM Consulting<\/a> \u0111\u01b0a ra d\u1ef1a v\u00e0o d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch, m\u1ee5c ti\u00eau v\u00e0 hi\u1ec7n tr\u1ea1ng marketing c\u1ee7a doanh nghi\u1ec7p, b\u1ed1i c\u1ea3nh c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng\u2026<\/strong><\/li>\n<li>\u0110\u1eb7c bi\u1ec7t, nh\u1eb1m h\u1ed7 tr\u1ee3 c\u00e1c SMEs v\u00e0 Startups, DTM Consulting cung c\u1ea5p d\u1ecbch v\u1ee5 <strong>t\u01b0 v\u1ea5n MI\u1ec4N PH\u00cd v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c\u00a0<\/strong>(chi\u1ebfn l\u01b0\u1ee3c marketing, chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u,\u2026) v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng, chi\u1ebfn thu\u1eadt marketing c\u1ee7a doanh nghi\u1ec7p d\u1ef1a tr\u00ean c\u00e1c k\u1ebft qu\u1ea3 d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u01a1c \u00a0nh\u1eb1m gi\u00fap doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1c d\u1eef li\u1ec7u sau nghi\u00ean c\u1ee9u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n<p>Trong t\u1ea5t c\u1ea3 c\u00e1c g\u00f3i d\u1ecbch v\u1ee5 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng, ch\u00fang t\u00f4i lu\u00f4n \u01b0u ti\u00ean\u00a0<strong>k\u1ebft h\u1ee3p ngu\u1ed3n l\u1ef1c, l\u1ee3i th\u1ebf chuy\u00ean m\u00f4n (v\u1edbi c\u00e1c nh\u00e0 t\u01b0 v\u1ea5n chuy\u00ean m\u00f4n cao, nhi\u1ec1u n\u0103m kinh nghi\u1ec7m) c\u1ee7a DTM v\u00e0 ngu\u1ed3n l\u1ef1c c\u00f3 s\u1eb5n c\u1ee7a doanh nghi\u1ec7p<\/strong>.S\u1ef1 k\u1ebft h\u1ee3p n\u00e0y gi\u00fap \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, \u0111\u1ed3ng th\u1eddi gi\u1ea3m t\u1ea3i chi ph\u00ed cho doanh nghi\u1ec7p tr\u00ean c\u01a1 s\u1edf t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c ngu\u1ed3n l\u1ef1c c\u00f3 s\u1eb5n nh\u01b0 d\u1ecbch v\u1ee5, nh\u00e2n s\u1ef1,\u2026 thay v\u00ec ph\u1ea3i thu\u00ea ngo\u00e0i ho\u00e0n to\u00e0n.<\/p>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c kh\u00e2u kh\u1ea3o s\u00e1t, DTM Consulting s\u1eb5n s\u00e0ng cung c\u1ea5p d\u1ecbch v\u1ee5 b\u00e1n ph\u1ea7n nh\u01b0 t\u01b0 v\u1ea5n th\u1ef1c hi\u1ec7n, thi\u1ebft k\u1ebf kh\u1ea3o s\u00e1t, \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean kh\u1ea3o s\u00e1t, gi\u00e1m s\u00e1t tri\u1ec3n khai, ph\u00e2n t\u00edch d\u1eef li\u1ec7u\u2026.<\/p>\n<p><strong>N\u1ebfu b\u1ea1n c\u00f3 nhu c\u1ea7u ho\u1eb7c c\u00f3 b\u0103n kho\u0103n v\u1ec1 ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng, xin vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i\u00a0<\/strong><strong>\u0111\u1ec3 <a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">nh\u1eadn t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed t\u1eeb chuy\u00ean gia<\/a>.<\/strong><\/p>\n<p style=\"text-align: right;\">Theo Elle Naylor<\/p>","protected":false},"excerpt":{"rendered":"<p>Ph\u00e2n t\u00edch c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng (Market opportunity analysis) \u00ad\u00adl\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng c\u1ee7a m\u1ed9t th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i kinh doanh cho doanh nghi\u1ec7p. V\u1eady c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e2n t\u00edch c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng cho s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a doanh [&hellip;]<\/p>","protected":false},"author":4,"featured_media":8100,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[652,709],"class_list":["post-8097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-phan-tich-du-lieu-tag","tag-xu-huong-thi-truong",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/8097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=8097"}],"version-history":[{"count":22,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/8097\/revisions"}],"predecessor-version":[{"id":16865,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/8097\/revisions\/16865"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/8100"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=8097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=8097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=8097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}