{"id":7993,"date":"2019-11-06T10:42:21","date_gmt":"2019-11-06T03:42:21","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7993"},"modified":"2020-11-25T16:52:59","modified_gmt":"2020-11-25T09:52:59","slug":"6-buoc-cho-viec-tien-hanh-mot-nghien-cuu-thi-truong","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/6-buoc-cho-viec-tien-hanh-mot-nghien-cuu-thi-truong\/","title":{"rendered":"6 b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng"},"content":{"rendered":"<p>N\u1ebfu nh\u01b0 b\u1ea1n mu\u1ed1n th\u1ef1c hi\u1ec7n m\u1ed9t <strong>d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong> (conduct market research) nh\u01b0ng ch\u01b0a bi\u1ebft l\u00e0m th\u1ebf n\u00e0o cho \u0111\u00fang, h\u01b0\u1edbng d\u1eabn d\u01b0\u1edbi \u0111\u00e2y ch\u1eafc ch\u1eafn l\u00e0 th\u1ee9 b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm.<\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 bi\u1ebft:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">80%<\/span><span style=\"font-weight: 400;\"> ng\u01b0\u1eddi d\u00f9ng Instagram hi\u1ec7n \u0111ang theo d\u00f5i t\u00e0i kho\u1ea3n doanh nghi\u1ec7p ..<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">87%<\/span><span style=\"font-weight: 400;\"> ng\u01b0\u1eddi ti\u00eau d\u00f9ng di \u0111\u1ed9ng chuy\u1ec3n sang c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tr\u01b0\u1edbc ti\u00ean \u0111\u1ec3 gi\u1ea3i quy\u1ebft nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email hi\u1ec3n th\u1ecb kh\u00f4ng ch\u00ednh x\u00e1c tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u00f3 th\u1ec3 b\u1ecb x\u00f3a trong v\u00f2ng<\/span> <span style=\"font-weight: 400;\">ba gi\u00e2y<\/span><span style=\"font-weight: 400;\"> .<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 bi\u1ebft l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t?<\/span><\/p>\n<p>B\u1ea1n c\u00f3 th\u1ea5y r\u1eb1ng doanh nghi\u1ec7p m\u00ecnh c\u1ea7n ph\u1ea3i hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng, h\u1ecd th\u00edch g\u00ec, \u0111i\u1ec1u g\u00ec \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a h\u1ecd? \u0110\u00e2y l\u00e0 th\u1ee9 m\u00e0 vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1ebd gi\u00fap b\u1ea1n t\u00ecm ra.<\/p>\n<p><span style=\"font-weight: 400;\">Cho d\u00f9 b\u1ea1n l\u00e0 ng\u01b0\u1eddi m\u1edbi hay c\u00f3 kinh nghi\u1ec7m, h\u01b0\u1edbng d\u1eabn <strong>c\u00e1c b\u01b0\u1edbc nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng<\/strong>\u00a0n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n b\u1ea3n k\u1ebf ho\u1ea1ch chi ti\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 c\u00e1ch b\u1ea1n \u0111\u1eb7t gi\u00e1 trong ng\u00e0nh c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p>&gt;&gt;&gt; Li\u00ean quan: <span style=\"font-weight: 400;\"><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-la-gi-market-research\/\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/a><\/span><\/p>\n<h1><b>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u1ea3o s\u00e1t (nghi\u00ean c\u1ee9u) th\u1ecb tr\u01b0\u1eddng?<\/b><\/h1>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><a href=\"https:\/\/dtmconsulting.vn\/en\/4-cach-pho-bien-nhat-de-xay-dung-personas\/\"><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng (persona)<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh m\u1ed9t ph\u1ea7n ch\u00e2n dung \u0111\u00f3 \u0111\u1ec3 thu h\u00fat s\u1ef1 t\u01b0\u01a1ng t\u00e1c<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Thu h\u00fat ng\u01b0\u1eddi tham gia nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Chu\u1ea9n b\u1ecb c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Li\u1ec7t k\u00ea c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh c\u1ee7a b\u1ea1n.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">T\u00f3m t\u1eaft nh\u1eefng ph\u00e1t hi\u1ec7n c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p>&gt;&gt;&gt; Xem th\u00eam: <span style=\"font-weight: 400;\"><a href=\"https:\/\/dtmconsulting.vn\/en\/5-ly-do-ban-nen-tien-hanh-nghien-cuu-thi-truong\/\">V\u00ec sao c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng?<\/a><\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\">\n<h2><b>X\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/b><\/h2>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Persona, l\u00e0 nh\u1eefng \u0111\u1ea1i di\u1ec7n, kh\u00e1i qu\u00e1t v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n. N\u00f3 gi\u00fap h\u00ecnh dung \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n, h\u1ee3p l\u00fd h\u00f3a th\u00f4ng tin li\u00ean l\u1ea1c c\u1ee7a b\u1ea1n v\u00e0 th\u00f4ng b\u00e1o chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n. M\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh b\u1ea1n n\u00ean quan t\u00e2m bao g\u1ed3m trong persona l\u00e0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tu\u1ed5i t\u00e1c<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gi\u1edbi t\u00ednh<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">V\u1ecb tr\u00ed<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ch\u1ee9c danh c\u00f4ng vi\u1ec7c<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quy m\u00f4 gia \u0111\u00ecnh<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Thu nh\u1eadp\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Th\u00e1ch th\u1ee9c l\u1edbn<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00dd t\u01b0\u1edfng cu\u1ed1i c\u00f9ng l\u00e0 s\u1eed d\u1ee5ng persona n\u00e0y nh\u01b0 m\u1ed9t h\u01b0\u1edbng d\u1eabn khi ti\u1ebfp c\u1eadn v\u00e0 t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf trong ng\u00e0nh c\u1ee7a b\u1ea1n. (B\u1ea1n s\u1ebd th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y trong c\u00e1c b\u01b0\u1edbc b\u00ean d\u01b0\u1edbi).<\/span><\/p>\n<h2><b>2. X\u00e1c \u0111\u1ecbnh m\u1ed9t ph\u1ea7n ch\u00e2n dung \u0111\u00f3 \u0111\u1ec3 thu h\u00fat t\u01b0\u01a1ng t\u00e1c<\/b><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-7995 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/types-of-market-research-1-300x180.jpg\" alt=\"\" width=\"300\" height=\"180\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/types-of-market-research-1-300x180.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/types-of-market-research-1-768x460.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/types-of-market-research-1-244x146.jpg 244w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/types-of-market-research-1-50x30.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/types-of-market-research-1-125x75.jpg 125w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/types-of-market-research-1.jpg 992w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">B\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 bi\u1ebft ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n l\u00e0 ai. B\u1ea1n s\u1ebd c\u1ea7n t\u00ecm m\u1ed9t m\u1eabu \u0111\u1ea1i di\u1ec7n cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3 hi\u1ec3u \u0111\u1eb7c \u0111i\u1ec3m, th\u00e1ch th\u1ee9c v\u00e0 th\u00f3i quen mua h\u00e0ng th\u1ef1c t\u1ebf c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t s\u1ed1 h\u01b0\u1edbng d\u1eabn v\u00e0 m\u1eb9o s\u1ebd gi\u00fap b\u1ea1n ch\u1ecdn m\u1eabu nh\u1eefng ng\u01b0\u1eddi tham gia ph\u00f9 h\u1ee3p cho nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tr\u1ef1c ti\u1ebfp th\u00f4ng qua m\u1ed9t nh\u00f3m t\u1eadp trung (FGIs)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ph\u1ecfng v\u1ea5n qua \u0111i\u1ec7n tho\u1ea1i c\u00e1 nh\u00e2n<\/span><\/li>\n<\/ul>\n<h3><strong>Ch\u1ecdn m\u1eabu kh\u1ea3o s\u00e1t<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Khi ch\u1ecdn ng\u01b0\u1eddi m\u00e0 b\u1ea1n mu\u1ed1n tham gia \u0111\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m \u00e1p d\u1ee5ng cho t\u00ednh c\u00e1ch ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y s\u1ebd thay \u0111\u1ed5i cho m\u1ecdi t\u1ed5 ch\u1ee9c. Nh\u01b0ng \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 h\u01b0\u1edbng d\u1eabn b\u1ed5 sung s\u1ebd \u00e1p d\u1ee5ng cho b\u1ea5t k\u1ef3 k\u1ecbch b\u1ea3n n\u00e0o:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ch\u1ecdn nh\u1eefng ng\u01b0\u1eddi g\u1ea7n \u0111\u00e2y \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n t\u1eadp trung v\u00e0o nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 ho\u00e0n th\u00e0nh \u0111\u00e1nh gi\u00e1 trong v\u00f2ng s\u00e1u th\u00e1ng qua. Ho\u1eb7c t\u1ed1i \u0111a m\u1ed9t n\u0103m n\u1ebfu b\u1ea1n c\u00f3 chu k\u1ef3 b\u00e1n h\u00e0ng d\u00e0i h\u01a1n ho\u1eb7c th\u1ecb tr\u01b0\u1eddng th\u00edch h\u1ee3p. B\u1ea1n s\u1ebd h\u1ecfi nh\u1eefng c\u00e2u h\u1ecfi r\u1ea5t chi ti\u1ebft. V\u00ec v\u1eady \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd m\u1edbi m\u1ebb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u1eb1m m\u1ee5c \u0111\u00edch k\u1ebft h\u1ee3p nh\u1eefng ng\u01b0\u1eddi tham gia. B\u1ea1n mu\u1ed1n ch\u1ecdn nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 mua s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. M\u1ed9t v\u00e0i ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh kh\u00f4ng mua b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec c\u1ea3. M\u1eb7c d\u00f9 n\u1ebfu \u0111\u00f3 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n th\u00ec s\u1ebd d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm v\u00e0 tuy\u1ec3n ch\u1ecdn nh\u1ea5t. T\u00ecm ngu\u1ed3n th\u00f4ng tin t\u1eeb nh\u1eefng ng\u01b0\u1eddi kh\u00e1c s\u1ebd gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1i nh\u00ecn c\u00e2n b\u1eb1ng.<\/span><\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/13-tools-phan-tich-doi-thu-canh-tranh-nghien-cuu-thi-truong-phan-1\/\" target=\"_blank\" rel=\"noopener noreferrer\">13 Tools ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/p>\n<h1><b>3. Thu h\u00fat ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 c\u00f3 danh s\u00e1ch kh\u00e1ch h\u00e0ng m\u00e0 h\u1ecd c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng khi h\u1ecd mu\u1ed1n ti\u1ebfn h\u00e0nh m\u1ed9t nghi\u00ean c\u1ee9u. V\u1ea5n \u0111\u1ec1 l\u00e0, h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty l\u1ea1i kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3. V\u00e0 \u0111\u00f3 kh\u00f4ng h\u1eb3n l\u00e0 m\u1ed9t \u0111i\u1ec1u x\u1ea5u. Tr\u00ean th\u1ef1c t\u1ebf, th\u1eddi gian b\u1ea1n s\u1ebd d\u00e0nh cho vi\u1ec7c t\u00ecm ki\u1ebfm \u0111\u00e1p vi\u00ean cho nghi\u00ean c\u1ee9u th\u01b0\u1eddng s\u1ebd d\u1eabn \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi tham gia t\u1ed1t h\u01a1n.<\/span><\/p>\n<h2><strong>Danh s\u00e1ch kh\u00e1ch h\u00e0ng \u0111\u00e3 mua h\u00e0ng g\u1ea7n \u0111\u00e2y<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\"> Nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00e2y, \u0111\u00e2y th\u01b0\u1eddng l\u00e0 nh\u00f3m ng\u01b0\u1eddi mua d\u1ec5 ti\u1ebfp c\u1eadn nh\u1ea5t. N\u1ebfu b\u1ea1n \u0111ang s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng CRM , b\u1ea1n c\u00f3 th\u1ec3 ch\u1ea1y b\u00e1o c\u00e1o v\u1ec1 c\u00e1c giao d\u1ecbch \u0111\u00e3 th\u1ef1c hi\u1ec7n trong v\u00f2ng s\u00e1u th\u00e1ng qua v\u00e0 l\u1ecdc n\u00f3 cho c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm. N\u1ebfu kh\u00f4ng, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi nh\u00f3m b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 danh s\u00e1ch c\u00e1c t\u00e0i kho\u1ea3n ph\u00f9 h\u1ee3p t\u1eeb h\u1ecd.<\/span><\/p>\n<h2><strong>Danh s\u00e1ch kh\u00e1ch h\u00e0ng \u0111ang \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c, nh\u01b0ng kh\u00f4ng mua h\u00e0ng<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">B\u1ea1n n\u00ean c\u00f3 m\u1ed9t s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a nh\u1eefng ng\u01b0\u1eddi mua. Nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 mua t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ho\u1eb7c quy\u1ebft \u0111\u1ecbnh kh\u00f4ng mua h\u00e0ng. M\u1ed9t l\u1ea7n n\u1eefa, b\u1ea1n c\u00f3 th\u1ec3 l\u1ea5y danh s\u00e1ch n\u00e0y t\u1eeb CRM ho\u1eb7c t\u1eeb b\u1ea5t k\u1ef3 h\u1ec7 th\u1ed1ng n\u00e0o m\u00e0 nh\u00f3m B\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i c\u00e1c giao d\u1ecbch.<\/span><\/p>\n<h2><strong>G\u1ecdi cho ng\u01b0\u1eddi tham gia tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\"> H\u00e3y th\u1eed ti\u1ebfp c\u1eadn v\u1edbi nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i b\u1ea1n tr\u00ean <a href=\"https:\/\/dtmconsulting.vn\/en\/xu-huong-social-media-2020\/\">ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (social media)<\/a>, nh\u01b0ng quy\u1ebft \u0111\u1ecbnh kh\u00f4ng mua h\u00e0ng c\u1ee7a b\u1ea1n. C\u00f3 kh\u1ea3 n\u0103ng m\u1ed9t s\u1ed1 ng\u01b0\u1eddi trong s\u1ed1 h\u1ecd s\u1ebd s\u1eb5n s\u00e0ng n\u00f3i chuy\u1ec7n v\u1edbi b\u1ea1n v\u00e0 cho b\u1ea1n bi\u1ebft l\u00fd do t\u1ea1i sao cu\u1ed1i c\u00f9ng h\u1ecd quy\u1ebft \u0111\u1ecbnh kh\u00f4ng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/span><\/p>\n<h2><strong>T\u1eadn d\u1ee5ng m\u1ea1ng l\u01b0\u1edbi x\u00e3 h\u1ed9i c\u00e1 nh\u00e2n<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\"> Th\u00f4ng b\u00e1o cho \u0111\u1ed3ng nghi\u1ec7p, \u0111\u1ed3ng nghi\u1ec7p c\u0169 v\u00e0 k\u1ebft n\u1ed1i c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i m\u00e0 b\u1ea1n \u0111ang th\u1ef1c hi\u1ec7n m\u1ed9t nghi\u00ean c\u1ee9u.<\/span><\/p>\n<h2><strong>\u01afu \u0111\u00e3i cho ng\u01b0\u1eddi tham gia<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\"> Th\u1eddi gian l\u00e0 qu\u00fd gi\u00e1, v\u00ec v\u1eady b\u1ea1n s\u1ebd c\u1ea7n suy ngh\u0129 v\u1ec1 c\u00e1ch b\u1ea1n s\u1ebd th\u00fac \u0111\u1ea9y ai \u0111\u00f3 d\u00e0nh 30-45 ph\u00fat cho kh\u1ea3o s\u00e1t c\u1ee7a b\u1ea1n. Tr\u00ean m\u1ed9t ng\u00e2n s\u00e1ch eo h\u1eb9p? B\u1ea1n c\u00f3 th\u1ec3 th\u01b0\u1edfng cho ng\u01b0\u1eddi tham gia mi\u1ec5n ph\u00ed b\u1eb1ng c\u00e1ch c\u1ea5p cho h\u1ecd quy\u1ec1n truy c\u1eadp \u0111\u1ed9c quy\u1ec1n v\u00e0o n\u1ed9i dung. M\u1ed9t l\u1ef1a ch\u1ecdn kh\u00e1c? G\u1eedi m\u1ed9t b\u1ea3n vi\u1ebft tay \u0111\u01a1n gi\u1ea3n &#8216;c\u1ea3m \u01a1n b\u1ea1n&#8217; khi nghi\u00ean c\u1ee9u ho\u00e0n t\u1ea5t. Ho\u1eb7c n\u1ebfu ng\u00e2n s\u00e1ch r\u1ed9ng h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng \u0111\u00e1p vi\u00ean c\u1ee7a m\u00ecnh nh\u1eefng ph\u1ea7n qu\u00e0 nho nh\u1ecf, ch\u00fang c\u00f3 th\u1ec3 l\u00e0 ch\u00ednh m\u1ed9t ph\u1ea7n s\u1ea3n ph\u1ea9m hay \u01b0u \u0111\u00e3i d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p b\u1ea1n \u0111ang cung c\u1ea5p.<\/span><\/p>\n<h1><b>4. Chu\u1ea9n b\u1ecb c\u00e2u h\u1ecfi nghi\u00ean c\u1ee9u\u00a0<\/b><\/h1>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-8068 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/bang-khao-sat-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/bang-khao-sat-300x200.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/bang-khao-sat-768x512.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/bang-khao-sat-219x146.jpg 219w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/bang-khao-sat-50x33.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/bang-khao-sat-113x75.jpg 113w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/bang-khao-sat.jpg 900w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/><\/p>\n<h2><strong>Chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\"> B\u1ea1n ph\u1ea3i lu\u00f4n t\u1ea1o m\u1ed9t h\u01b0\u1edbng d\u1eabn th\u1ea3o lu\u1eadn. Cho d\u00f9 \u0111\u00f3 l\u00e0 nh\u00f3m t\u1eadp trung, kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn ho\u1eb7c ph\u1ecfng v\u1ea5n qua \u0111i\u1ec7n tho\u1ea1i. \u0110i\u1ec1u \u0111\u00f3 \u0111\u1ea3m b\u1ea3o b\u1ea1n bao qu\u00e1t t\u1ea5t c\u1ea3 c\u00e1c c\u00e2u h\u1ecfi quan tr\u1ecdng nh\u1ea5t. V\u00e0 s\u1eed d\u1ee5ng th\u1eddi gian c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch kh\u00f4n ngoan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(L\u01b0u \u00fd: \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t k\u1ecbch b\u1ea3n c\u1ee9ng nh\u1eafc. C\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn n\u00ean t\u1ef1 nhi\u00ean v\u00e0 tho\u1ea3i m\u00e1i. V\u00ec v\u1eady ch\u00fang t\u00f4i khuy\u1ebfn kh\u00edch b\u1ea1n kh\u00f4ng l\u00e0m vi\u1ec7c c\u1ee9ng nh\u1eafc theo th\u1ee9 t\u1ef1 hay c\u1ed1 g\u1eafng th\u0103m d\u00f2 trong khi \u0111\u00e1p vi\u00ean kh\u00f4ng th\u1ea5y tho\u1ea3i m\u00e1i.)<\/span><\/p>\n<p>Xem th\u00eam&gt;&gt; <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-phan-tich-tiem-nang-thi-truong-va-xac-dinh-thi-truong-muc-tieu\/\">C\u00e1ch ph\u00e2n t\u00edch ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng v\u00e0 x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/a><\/strong><\/p>\n<h2><strong>H\u01b0\u1edbng d\u1eabn th\u1ea3o lu\u1eadn<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">V\u00e2ng &#8211; \u0111\u00e2y l\u00e0 m\u1ed9t quy t\u1eafc v\u00e0ng c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. B\u1ea1n kh\u00f4ng bao gi\u1edd mu\u1ed1n t\u1ed5 ch\u1ee9c m\u1ed9t bu\u1ed5i ph\u1ecfng v\u1ea5n nh\u00f3m v\u1edbi nh\u1eefng c\u00e2u h\u1ecfi ch\u1ec9 tr\u1ea3 l\u1eddi b\u1eb1ng c\u00f3 v\u00e0 kh\u00f4ng. V\u00ec \u0111i\u1ec1u \u0111\u00f3 khi\u1ebfn b\u1ea1n c\u00f3 nguy c\u01a1 v\u00f4 t\u00ecnh l\u00e0m lung lay suy ngh\u0129 c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch d\u1eabn d\u1eaft v\u1edbi gi\u1ea3 thuy\u1ebft c\u1ee7a ri\u00eang b\u1ea1n. \u0110\u1eb7t c\u00e2u h\u1ecfi m\u1edf c\u0169ng gi\u00fap b\u1ea1n tr\u00e1nh nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi kh\u00f4ng mang l\u1ea1i nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch v\u00e0 m\u1edf ra nh\u1eefng h\u01b0\u1edbng tr\u1ea3 l\u1eddi r\u1ed9ng m\u1edf h\u01a1n. V\u00e0 n\u1ebfu kh\u00f4ng, b\u1ea1n s\u1ebd ch\u1eb3ng khai th\u00e1c \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00f4ng tin t\u1eeb nh\u1eefng ng\u01b0\u1eddi tham gia ph\u1ecfng v\u1ea5n c\u1ee7a b\u1ea1n!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn chung cho m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t d\u00e0i 30 ph\u00fat v\u1edbi m\u1ed9t kh\u00e1ch h\u00e0ng B2B. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng h\u01b0\u1edbng d\u1eabn n\u00e0y cho m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp. Ho\u1eb7c c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 ph\u00e2n ph\u1ed1i cho kh\u1ea3o s\u00e1t online.<\/span><\/p>\n<h2><b>Th\u00f4ng tin c\u01a1 b\u1ea3n (5 ph\u00fat)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Y\u00eau c\u1ea7u ng\u01b0\u1eddi mua cung c\u1ea5p cho b\u1ea1n m\u1ed9t \u00edt th\u00f4ng tin c\u01a1 b\u1ea3n (c\u00f4ng vi\u1ec7c, ch\u1ee9c v\u1ee5, v.v.). Sau \u0111\u00f3, h\u1ecfi m\u1ed9t c\u00e2u h\u1ecfi vui \/ d\u1ec5 d\u00e0ng \u0111\u1ec3 l\u00e0m n\u00f3ng m\u1ecdi th\u1ee9 (bu\u1ed5i h\u00f2a nh\u1ea1c \u0111\u1ea7u ti\u00ean tham d\u1ef1, nh\u00e0 h\u00e0ng y\u00eau th\u00edch trong v\u00f9ng, k\u1ef3 ngh\u1ec9 tr\u01b0\u1edbc, v.v.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e3y nh\u1edb r\u1eb1ng, b\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u ng\u01b0\u1eddi mua c\u1ee7a m\u00ecnh theo nh\u1eefng c\u00e1ch kh\u00e1 c\u1ee5 th\u1ec3. B\u1ea1n c\u00f3 th\u1ec3 n\u1eafm b\u1eaft th\u00f4ng tin c\u01a1 b\u1ea3n nh\u01b0 tu\u1ed5i, \u0111\u1ecba \u0111i\u1ec3m v\u00e0 ch\u1ee9c danh c\u00f4ng vi\u1ec7c t\u1eeb danh s\u00e1ch li\u00ean l\u1ea1c c\u1ee7a b\u1ea1n. C\u00f3 m\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c c\u00e1 nh\u00e2n v\u00e0 chuy\u00ean nghi\u1ec7p m\u00e0 b\u1ea1n th\u1ef1c s\u1ef1 ch\u1ec9 c\u00f3 th\u1ec3 h\u1ecdc b\u1eb1ng c\u00e1ch h\u1ecfi.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00e2y gi\u1edd, th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec3 x\u00e1c nh\u1eadn mua h\u00e0ng ho\u1eb7c t\u01b0\u01a1ng t\u00e1c c\u1ee5 th\u1ec3. \u0110i\u1ec1u m\u00e0 h\u1ecd \u0111\u00e3 th\u1ef1c hi\u1ec7n d\u1eabn \u0111\u1ebfn b\u1ea1n bao g\u1ed3m c\u1ea3 h\u1ecd trong nghi\u00ean c\u1ee9u. Ba giai \u0111o\u1ea1n ti\u1ebfp theo trong h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua s\u1ebd t\u1eadp trung c\u1ee5 th\u1ec3 v\u00e0o giao d\u1ecbch \u0111\u00f3.<\/span><\/p>\n<h2><b>Nh\u1eadn th\u1ee9c (5 ph\u00fat)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u1ede \u0111\u00e2y, b\u1ea1n mu\u1ed1n hi\u1ec3u l\u00e0m th\u1ebf n\u00e0o l\u1ea7n \u0111\u1ea7u ti\u00ean h\u1ecd nh\u1eadn ra r\u1eb1ng h\u1ecd c\u00f3 m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft. V\u00e0 kh\u00f4ng c\u1ea7n bi\u1ebft h\u1ecd c\u00f3 bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n hay kh\u00f4ng.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ngh\u0129 l\u1ea1i khi b\u1ea1n nh\u1eadn ra l\u1ea7n \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n [\u0111\u1eb7t t\u00ean danh m\u1ee5c s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5, nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00e0 c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n]. Nh\u1eefng th\u00e1ch th\u1ee9c b\u1ea1n \u0111\u00e3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">L\u00e0m th\u1ebf n\u00e0o b\u1ea1n bi\u1ebft r\u1eb1ng m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">L\u00e0m th\u1ebf n\u00e0o b\u1ea1n quen thu\u1ed9c v\u1edbi c\u00e1c t\u00f9y ch\u1ecdn kh\u00e1c nhau tr\u00ean th\u1ecb tr\u01b0\u1eddng?<\/span><\/li>\n<\/ul>\n<h2><b>C\u00e2n nh\u1eafc (10 ph\u00fat)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">B\u00e2y gi\u1edd b\u1ea1n mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t c\u1ee5 th\u1ec3 v\u1ec1 c\u00e1ch th\u1ee9c v\u00e0 n\u01a1i kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p ti\u1ec1m n\u0103ng. L\u00ean k\u1ebf ho\u1ea1ch xen v\u00e0o \u0111\u1ec3 h\u1ecfi th\u00eam chi ti\u1ebft.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0110i\u1ec1u \u0111\u1ea7u ti\u00ean b\u1ea1n l\u00e0m \u0111\u1ec3 nghi\u00ean c\u1ee9u c\u00e1c gi\u1ea3i ph\u00e1p ti\u1ec1m n\u0103ng l\u00e0 g\u00ec? Ngu\u1ed3n n\u00e0y h\u1eefu \u00edch nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">B\u1ea1n \u0111\u00e3 \u0111i \u0111\u00e2u \u0111\u1ec3 t\u00ecm th\u00eam th\u00f4ng tin?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">N\u1ebfu h\u1ecd kh\u00f4ng \u0111\u1ebfn m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, h\u00e3y h\u1ecfi v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, c\u00e1c trang web \u0111\u01b0\u1ee3c truy c\u1eadp, m\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 tham kh\u1ea3o \u00fd ki\u1ebfn, v.v. Th\u0103m d\u00f2, khi th\u00edch h\u1ee3p, v\u1edbi m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi sau \u0111\u00e2y:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">L\u00e0m th\u1ebf n\u00e0o b\u1ea1n t\u00ecm th\u1ea5y ngu\u1ed3n \u0111\u00f3?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">L\u00e0m th\u1ebf n\u00e0o b\u1ea1n s\u1eed d\u1ee5ng c\u00e1c trang web c\u1ee7a nh\u00e0 cung c\u1ea5p?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nh\u1eefng t\u1eeb c\u1ee5 th\u1ec3 b\u1ea1n \u0111\u00e3 t\u00ecm ki\u1ebfm tr\u00ean Google?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">N\u00f3 h\u1eefu \u00edch nh\u01b0 th\u1ebf n\u00e0o? L\u00e0m th\u1ebf n\u00e0o n\u00f3 c\u00f3 th\u1ec3 t\u1ed1t h\u01a1n?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ai cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch nh\u1ea5t (v\u00e0 \u00edt nh\u1ea5t)? N\u00f3 tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">H\u00e3y cho t\u00f4i bi\u1ebft kinh nghi\u1ec7m c\u1ee7a b\u1ea1n v\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng t\u1eeb m\u1ed7i nh\u00e0 cung c\u1ea5p.<\/span><\/li>\n<\/ul>\n<p>&gt;&gt;&gt; Xem th\u00eam:<a href=\"https:\/\/dtmconsulting.vn\/en\/bao-cao-top-10-cong-ty-uy-tin-nganh-thuc-pham-do-uong-tai-viet-nam\/\"> [B\u00e1o c\u00e1o] Top 10 C\u00f4ng ty uy t\u00edn ng\u00e0nh th\u1ef1c ph\u1ea9m \u2013 \u0111\u1ed3 u\u1ed1ng t\u1ea1i Vi\u1ec7t Nam<\/a><\/p>\n<h2><b>Quy\u1ebft \u0111\u1ecbnh (10 ph\u00fat)<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nh\u1eefng ngu\u1ed3n n\u00e0o b\u1ea1n m\u00f4 t\u1ea3 \u1edf tr\u00ean c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t trong vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a b\u1ea1n?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0110i\u1ec1u g\u00ec, n\u1ebfu c\u00f3, ti\u00eau ch\u00ed b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp \u0111\u1ec3 so s\u00e1nh c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nh\u1eefng nh\u00e0 cung c\u1ea5p n\u00e0o l\u1ecdt v\u00e0o danh s\u00e1ch ng\u1eafn v\u00e0 nh\u1eefng \u01b0u \/ nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a m\u1ed7i nh\u00e0 cung c\u1ea5p l\u00e0 g\u00ec?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ai kh\u00e1c \u0111\u00e3 tham gia v\u00e0o quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng? M\u1ed7i ng\u01b0\u1eddi trong s\u1ed1 n\u00e0y \u0111\u00f3ng vai tr\u00f2 g\u00ec?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nh\u1eefng y\u1ebfu t\u1ed1 cu\u1ed1i c\u00f9ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng cu\u1ed1i c\u00f9ng c\u1ee7a b\u1ea1n?<\/span><\/li>\n<\/ul>\n<h2><b>K\u1ebft th\u00fac ph\u1ecfng v\u1ea5n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u1ede \u0111\u00e2y, b\u1ea1n mu\u1ed1n k\u1ebft th\u00fac v\u00e0 hi\u1ec3u nh\u1eefng g\u00ec c\u00f3 th\u1ec3 t\u1ed1t h\u01a1n cho ng\u01b0\u1eddi mua.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u1ecfi h\u1ecd xem quy tr\u00ecnh mua h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a h\u1ecd s\u1ebd nh\u01b0 th\u1ebf n\u00e0o. L\u00e0m th\u1ebf n\u00e0o n\u00f3 kh\u00e1c v\u1edbi nh\u1eefng g\u00ec h\u1ecd tr\u1ea3i nghi\u1ec7m?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00e0nh th\u1eddi gian cho c\u00e2u h\u1ecfi th\u00eam v\u1ec1 k\u1ebft th\u00fac c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1eebng qu\u00ean c\u1ea3m \u01a1n h\u1ecd \u0111\u00e3 d\u00e0nh th\u1eddi gian. X\u00e1c nh\u1eadn \u0111\u1ecba ch\u1ec9 c\u1ee7a h\u1ecd \u0111\u1ec3 g\u1eedi th\u01b0 c\u1ea3m \u01a1n ho\u1eb7c khuy\u1ebfn kh\u00edch.<\/span><\/p>\n<p>Nh\u01b0ng \u0111\u1ec3 c\u00f3 m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n mang l\u1ea1i nhi\u1ec1u th\u00f4ng tin v\u00e0 ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin \u0111\u00f3, b\u1ea1n c\u1ea7n m\u1ed9t \u0111\u1ed9i ng\u0169 chuy\u00ean nghi\u1ec7p, c\u00f3 k\u1ef9 n\u0103ng v\u00e0 kinh nghi\u1ec7m trong ngh\u1ec1. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y t\u1ea1i DTM Consulting ch\u00fang t\u00f4i v\u1edbi gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd (t\u1eeb 20 tri\u1ec7u \u0111\u1ed3ng), ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf t\u1ea1i Vi\u1ec7t Nam.<\/p>\n<p>V\u1edbi <a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noopener noreferrer\">d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a>, ch\u00fang t\u00f4i c\u00f3 c\u00e1c chuy\u00ean gia h\u00e0ng \u0111\u1ea7u t\u1eebng l\u00e0 \u0111\u1ed1i t\u00e1c v\u1edbi Nielsen, McKinsey, Bifoco, Techcombank, Vietcombank,&#8230; Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ph\u1ecfng v\u1ea5n, kh\u1ea3o s\u00e1t, ph\u00e2n t\u00edch d\u1eef li\u1ec7u, b\u00e1o c\u00e1o v\u1ec1 c\u00e1c ph\u00e1t hi\u1ec7n, t\u01b0 v\u1ea5n marketing sau nghi\u00ean c\u1ee9u. H\u00e3y <a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\" target=\"_blank\" rel=\"noopener noreferrer\">li\u00ean h\u1ec7 ngay v\u1edbi ch\u00fang t\u00f4i<\/a> \u0111\u1ec3 c\u00f3 m\u1ed9t cu\u1ed9c th\u1ea3o lu\u1eadn mi\u1ec5n ph\u00ed c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 b\u1ea1n g\u1eb7p ph\u1ea3i.<\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a title=\"Top 21 tools nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1ed1t nh\u1ea5t\" href=\"https:\/\/dtmconsulting.vn\/en\/top-21-tools-nghien-cuu-thi-truong-tot-nhat\/\">Top 21 tools nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1ed1t nh\u1ea5t<\/a><\/p>\n<h1><b>5. Li\u1ec7t k\u00ea c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Hi\u1ec3u \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n b\u1eaft \u0111\u1ea7u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u1ee9 c\u1ea5p c\u1ee7a b\u1ea1n . Nh\u01b0ng h\u00e3y nh\u1edb r\u1eb1ng c\u1ea1nh tranh kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111\u01a1n gi\u1ea3n nh\u01b0 C\u00f4ng ty X so v\u1edbi C\u00f4ng ty Y.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00f4i khi, m\u1ed9t b\u1ed9 ph\u1eadn c\u1ee7a m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ch\u00ednh c\u1ee7a b\u1ea1n. M\u1eb7c d\u00f9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty \u0111\u00f3 c\u00f3 th\u1ec3 n\u1ed7 l\u1ef1c nhi\u1ec1u h\u01a1n trong m\u1ed9t l\u0129nh v\u1ef1c kh\u00e1c. V\u00ed d\u1ee5, Apple \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi m\u00e1y t\u00ednh x\u00e1ch tay v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Nh\u01b0ng Apple Music c\u1ea1nh tranh v\u1edbi Spotify &#8211; c\u00f4ng ty kh\u00f4ng b\u00e1n ph\u1ea7n c\u1ee9ng (ch\u01b0a) &#8211; qua d\u1ecbch v\u1ee5 truy\u1ec1n ph\u00e1t nh\u1ea1c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1eeb quan \u0111i\u1ec3m n\u1ed9i dung, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi blog, k\u00eanh YouTube ho\u1eb7c \u1ea5n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 cho kh\u00e1ch truy c\u1eadp trang web trong n\u01b0\u1edbc. M\u1eb7c d\u00f9 t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd kh\u00f4ng tr\u00f9ng l\u1eb7p v\u1edbi b\u1ea1n. V\u00ed d\u1ee5, m\u1ed9t nh\u00e0 ph\u00e1t tri\u1ec3n kem \u0111\u00e1nh r\u0103ng c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c t\u1ea1p ch\u00ed nh\u01b0 Health.com ho\u1eb7c Ph\u00f2ng ch\u1ed1ng c\u00e1c ch\u1ee7 \u0111\u1ec1 blog nh\u1ea5t \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn dinh d\u01b0\u1ee1ng. M\u1eb7c d\u00f9 c\u00e1c t\u1ea1p ch\u00ed n\u00e0y kh\u00f4ng th\u1ef1c s\u1ef1 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c r\u0103ng mi\u1ec7ng.<\/span><\/p>\n<h2><b>X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong ng\u00e0nh<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 tr\u00f9ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, h\u00e3y x\u00e1c \u0111\u1ecbnh ng\u00e0nh ho\u1eb7c ng\u00e0nh m\u00e0 b\u1ea1n \u0111ang theo \u0111u\u1ed5i. B\u1eaft \u0111\u1ea7u c\u1ea5p cao, s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt ng\u1eef nh\u01b0 gi\u00e1o d\u1ee5c, x\u00e2y d\u1ef1ng, truy\u1ec1n th\u00f4ng &amp; gi\u1ea3i tr\u00ed, d\u1ecbch v\u1ee5 th\u1ef1c ph\u1ea9m, y t\u1ebf, b\u00e1n l\u1ebb, d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh, vi\u1ec5n th\u00f4ng v\u00e0 n\u00f4ng nghi\u1ec7p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Danh s\u00e1ch n\u00e0y ti\u1ebfp t\u1ee5c, nh\u01b0ng t\u00ecm m\u1ed9t thu\u1eadt ng\u1eef ng\u00e0nh m\u00e0 b\u1ea1n x\u00e1c \u0111\u1ecbnh v\u00e0 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 t\u1ea1o danh s\u00e1ch c\u00e1c c\u00f4ng ty c\u0169ng thu\u1ed9c v\u1ec1 ng\u00e0nh n\u00e0y. B\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng danh s\u00e1ch c\u1ee7a m\u00ecnh theo c\u00e1c c\u00e1ch sau:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1ea3i v\u1ec1 m\u1ed9t b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng. C\u00e1c c\u00f4ng ty nh\u01b0 Forrester v\u00e0 Gartner cung c\u1ea5p c\u1ea3 d\u1ef1 b\u00e1o th\u1ecb tr\u01b0\u1eddng mi\u1ec5n ph\u00ed v\u00e0 ki\u1ec3m so\u00e1t h\u00e0ng n\u0103m v\u1ec1 c\u00e1c nh\u00e0 cung c\u1ea5p \u0111ang d\u1eabn \u0111\u1ea7u ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u1ee7a h\u1ecd. V\u00ed d\u1ee5, tr\u00ean trang web c\u1ee7a Forrester, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn &#8220;Nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t&#8221; t\u1eeb thanh \u0111i\u1ec1u h\u01b0\u1edbng v\u00e0 duy\u1ec7t t\u00e0i li\u1ec7u m\u1edbi nh\u1ea5t c\u1ee7a Forrester b\u1eb1ng nhi\u1ec1u ti\u00eau ch\u00ed kh\u00e1c nhau \u0111\u1ec3 thu h\u1eb9p t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n. Nh\u1eefng b\u00e1o c\u00e1o n\u00e0y l\u00e0 t\u00e0i s\u1ea3n t\u1ed1t \u0111\u1ec3 l\u01b0u tr\u00ean m\u00e1y t\u00ednh c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00ecm ki\u1ebfm b\u1eb1ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i . D\u00f9 b\u1ea1n c\u00f3 tin hay kh\u00f4ng, c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1o ra c\u00e1c th\u01b0 m\u1ee5c c\u00f4ng ty tuy\u1ec7t v\u1eddi. N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng thanh t\u00ecm ki\u1ebfm m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c. V\u00ed d\u1ee5, tr\u00ean LinkedIn, ch\u1ecdn thanh t\u00ecm ki\u1ebfm v\u00e0 nh\u1eadp t\u00ean c\u1ee7a ng\u00e0nh m\u00e0 b\u1ea1n \u0111ang theo \u0111u\u1ed5i. Sau \u0111\u00f3, trong ph\u1ea7n &#8220;Kh\u00e1c&#8221;, ch\u1ecdn &#8220;C\u00f4ng ty&#8221; \u0111\u1ec3 thu h\u1eb9p k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n. Ch\u1ec9 cho c\u00e1c doanh nghi\u1ec7p bao g\u1ed3m \u0111i\u1ec1u n\u00e0y ho\u1eb7c m\u1ed9t thu\u1eadt ng\u1eef t\u01b0\u01a1ng t\u1ef1 trong h\u1ed3 s\u01a1 LinkedIn c\u1ee7a h\u1ecd.<\/span><\/p>\n<h2><b>X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh n\u1ed9i dung<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u00e0 ng\u01b0\u1eddi b\u1ea1n t\u1ed1t nh\u1ea5t c\u1ee7a b\u1ea1n trong l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u1ee9 c\u1ea5p n\u00e0y. \u0110\u1ec3 t\u00ecm c\u00e1c \u1ea5n ph\u1ea9m tr\u1ef1c tuy\u1ebfn m\u00e0 b\u1ea1n c\u1ea1nh tranh. H\u00e3y s\u1eed d\u1ee5ng thu\u1eadt ng\u1eef bao tr\u00f9m m\u00e0 b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh trong ph\u1ea7n tr\u00ean. V\u00e0 \u0111\u01b0a ra m\u1ed9t s\u1ed1 thu\u1eadt ng\u1eef ng\u00e0nh c\u1ee5 th\u1ec3 h\u01a1n m\u00e0 c\u00f4ng ty b\u1ea1n x\u00e1c \u0111\u1ecbnh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5, m\u1ed9t doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00f4ng ty &#8220;d\u1ecbch v\u1ee5 th\u1ef1c ph\u1ea9m&#8221;. Nh\u01b0ng c\u0169ng t\u1ef1 coi m\u00ecnh l\u00e0 nh\u00e0 cung c\u1ea5p trong &#8220;ph\u1ee5c v\u1ee5 s\u1ef1 ki\u1ec7n&#8221;, &#8220;ph\u1ee5c v\u1ee5 b\u00e1nh&#8221;, &#8220;\u0111\u1ed3 n\u01b0\u1edbng&#8221; v\u00e0 h\u01a1n th\u1ebf n\u1eefa.<\/span><\/p>\n<h2><b>Khi b\u1ea1n c\u00f3 danh s\u00e1ch n\u00e0y, h\u00e3y l\u00e0m nh\u01b0 sau:<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">T\u00ecm ki\u1ebfm n\u00f3 tr\u00ean Google. \u0110\u1eebng \u0111\u00e1nh gi\u00e1 th\u1ea5p gi\u00e1 tr\u1ecb khi xem trang web n\u00e0o xu\u1ea5t hi\u1ec7n khi b\u1ea1n th\u1ef1c hi\u1ec7n t\u00ecm ki\u1ebfm c\u00e1c c\u1ee5m t\u1eeb m\u00f4 t\u1ea3 c\u00f4ng ty c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, blog, t\u1ea1p ch\u00ed v\u00e0 h\u01a1n th\u1ebf n\u1eefa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So s\u00e1nh k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n v\u1edbi t\u00ednh c\u00e1ch ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n. H\u00e3y nh\u1edb ng\u01b0\u1eddi mua m\u00e0 b\u1ea1n \u0111\u00e3 t\u1ea1o trong giai \u0111o\u1ea1n nghi\u00ean c\u1ee9u ch\u00ednh , tr\u01b0\u1edbc \u0111\u00f3 trong b\u00e0i vi\u1ebft n\u00e0y? S\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 ki\u1ec3m tra kh\u1ea3 n\u0103ng m\u1ed9t \u1ea5n ph\u1ea9m b\u1ea1n t\u00ecm th\u1ea5y th\u00f4ng qua Google c\u00f3 th\u1ec3 \u0111\u00e1nh c\u1eafp l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web t\u1eeb b\u1ea1n. N\u1ebfu n\u1ed9i dung m\u00e0 trang web xu\u1ea5t b\u1ea3n c\u00f3 v\u1ebb gi\u1ed1ng nh\u01b0 n\u1ed9i dung m\u00e0 ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n mu\u1ed1n xem, th\u00ec \u0111\u00f3 l\u00e0 \u0111\u1ed1i th\u1ee7 ti\u1ec1m n\u0103ng v\u00e0 n\u00ean \u0111\u01b0\u1ee3c th\u00eam v\u00e0o danh s\u00e1ch \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau m\u1ed9t lo\u1ea1t c\u00e1c t\u00ecm ki\u1ebfm t\u01b0\u01a1ng t\u1ef1 c\u1ee7a Google cho c\u00e1c thu\u1eadt ng\u1eef ng\u00e0nh m\u00e0 b\u1ea1n x\u00e1c \u0111\u1ecbnh, h\u00e3y t\u00ecm ki\u1ebfm s\u1ef1 l\u1eb7p l\u1ea1i trong c\u00e1c t\u00ean mi\u1ec1n trang web \u0111\u00e3 \u0111\u01b0a ra. Ki\u1ec3m tra hai ho\u1eb7c ba trang k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean cho m\u1ed7i t\u00ecm ki\u1ebfm b\u1ea1n \u0111\u00e3 ti\u1ebfn h\u00e0nh. C\u00e1c trang web n\u00e0y \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng r\u00f5 r\u00e0ng \u0111\u1ed1i v\u1edbi n\u1ed9i dung m\u00e0 ch\u00fang t\u1ea1o trong ng\u00e0nh c\u1ee7a b\u1ea1n. Ch\u00fang n\u00ean \u0111\u01b0\u1ee3c xem c\u1ea9n th\u1eadn khi b\u1ea1n x\u00e2y d\u1ef1ng th\u01b0 vi\u1ec7n video, b\u00e1o c\u00e1o, trang web v\u00e0 b\u00e0i \u0111\u0103ng tr\u00ean blog c\u1ee7a ri\u00eang m\u00ecnh.<\/span><\/p>\n<p>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/bao-cao-tuong-tac-tren-instagram-2019\/\">[B\u00e1o c\u00e1o] T\u01b0\u01a1ng t\u00e1c tr\u00ean Instagram 2019<\/a><\/p>\n<h1><b>6. T\u00f3m t\u1eaft nh\u1eefng ph\u00e1t hi\u1ec7n<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">C\u1ea3m th\u1ea5y cho\u00e1ng ng\u1ee3p b\u1edfi c\u00e1c ghi ch\u00fa b\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n? Ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean t\u00ecm ki\u1ebfm c\u00e1c ch\u1ee7 \u0111\u1ec1 ph\u1ed5 bi\u1ebfn. N\u00f3 s\u1ebd gi\u00fap b\u1ea1n k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n v\u00e0 t\u1ea1o m\u1ed9t danh s\u00e1ch c\u00e1c m\u1ee5c h\u00e0nh \u0111\u1ed9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 l\u00e0m cho qu\u00e1 tr\u00ecnh d\u1ec5 d\u00e0ng h\u01a1n, h\u00e3y th\u1eed ph\u1ea7n m\u1ec1m tr\u00ecnh b\u00e0y y\u00eau th\u00edch c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ea1o b\u00e1o c\u00e1o. V\u00ec n\u00f3 s\u1ebd gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng th\u00eam v\u00e0o d\u1ea5u ngo\u1eb7c k\u00e9p, s\u01a1 \u0111\u1ed3 ho\u1eb7c clip g\u1ecdi. Vui l\u00f2ng th\u00eam s\u1ef1 tinh t\u1ebf c\u1ee7a ri\u00eang b\u1ea1n. Nh\u01b0ng ph\u00e1c th\u1ea3o sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft r\u00f5 r\u00e0ng:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>L\u00fd l\u1ecbch:<\/b><span style=\"font-weight: 400;\"> M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 l\u00fd do t\u1ea1i sao b\u1ea1n ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u n\u00e0y.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Nh\u1eefng ng\u01b0\u1eddi tham gia:<\/b><span style=\"font-weight: 400;\"> B\u1ea1n \u0111\u00e3 n\u00f3i chuy\u1ec7n v\u1edbi ai?\u00a0 M\u1ed9t b\u1ea3ng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 chia nh\u1ecf c\u00e1c nh\u00f3m theo persona v\u00e0 kh\u00e1ch h\u00e0ng \/ kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>T\u00f3m t\u1eaft \u0111i\u1ec1u h\u00e0nh:<\/b><span style=\"font-weight: 400;\"> Nh\u1eefng \u0111i\u1ec1u th\u00fa v\u1ecb nh\u1ea5t b\u1ea1n h\u1ecdc \u0111\u01b0\u1ee3c l\u00e0 g\u00ec? B\u1ea1n d\u1ef1 \u0111\u1ecbnh l\u00e0m g\u00ec v\u1ec1 n\u00f3?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Nh\u1eadn th\u1ee9c:<\/b><span style=\"font-weight: 400;\"> M\u00f4 t\u1ea3 c\u00e1c k\u00edch ho\u1ea1t ph\u1ed5 bi\u1ebfn d\u1eabn \u0111\u1ebfn m\u1ed9t ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 tham gia v\u00e0o m\u1ed9t \u0111\u00e1nh gi\u00e1. L\u01b0u \u00fd: B\u00e1o gi\u00e1 c\u00f3 th\u1ec3 r\u1ea5t m\u1ea1nh m\u1ebd.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>S\u1ef1 xem x\u00e9t:<\/b><span style=\"font-weight: 400;\"> Cung c\u1ea5p c\u00e1c ch\u1ee7 \u0111\u1ec1 ch\u00ednh m\u00e0 b\u1ea1n ph\u00e1t hi\u1ec7n ra. C\u0169ng nh\u01b0 c\u00e1c ngu\u1ed3n chi ti\u1ebft ng\u01b0\u1eddi mua s\u1eed d\u1ee5ng khi ti\u1ebfn h\u00e0nh \u0111\u00e1nh gi\u00e1 c\u1ee7a h\u1ecd.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Quy\u1ebft \u0111\u1ecbnh:<\/b><span style=\"font-weight: 400;\"> V\u1ebd b\u1ee9c tranh v\u1ec1 c\u00e1ch m\u1ed9t quy\u1ebft \u0111\u1ecbnh th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c \u0111\u01b0a ra. B\u1eb1ng c\u00e1ch bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi \u1edf trung t\u00e2m \u1ea3nh h\u01b0\u1edfng v\u00e0 b\u1ea5t k\u1ef3 t\u00ednh n\u0103ng ho\u1eb7c th\u00f4ng tin s\u1ea3n ph\u1ea9m n\u00e0o c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n ho\u1eb7c ph\u00e1 v\u1ee1 th\u1ecfa thu\u1eadn.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>K\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng:<\/b><span style=\"font-weight: 400;\"> Ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 ph\u00e1t hi\u1ec7n ra m\u1ed9t v\u00e0i chi\u1ebfn d\u1ecbch. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ea1y \u0111\u1ec3 \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ebfn tr\u01b0\u1edbc ng\u01b0\u1eddi mua s\u1edbm h\u01a1n, hi\u1ec7u qu\u1ea3 h\u01a1n. Cung c\u1ea5p danh s\u00e1ch \u01b0u ti\u00ean c\u1ee7a b\u1ea1n, d\u00f2ng th\u1eddi gian v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n<h2><b>B\u1eaft \u0111\u1ea7u ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (conducting market research) c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m gi\u00fap m\u1edf r\u1ed9ng t\u1ea7m nh\u00ecn. Ngay c\u1ea3 khi b\u1ea1n ngh\u0129 r\u1eb1ng b\u1ea1n bi\u1ebft ng\u01b0\u1eddi mua c\u1ee7a m\u00ecnh kh\u00e1 t\u1ed1t. Vi\u1ec7c ho\u00e0n th\u00e0nh nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 s\u1ebd kh\u00e1m ph\u00e1 c\u00e1c k\u00eanh m\u1edbi v\u00e0 m\u1eb9o nh\u1eafn tin. Ch\u00fang gi\u00fap c\u1ea3i thi\u1ec7n t\u01b0\u01a1ng t\u00e1c c\u1ee7a b\u1ea1n. Ch\u01b0a k\u1ec3, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 th\u00eam &#8220;nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng&#8221; nh\u01b0 m\u1ed9t k\u1ef9 n\u0103ng v\u00e0o s\u01a1 y\u1ebfu l\u00fd l\u1ecbch c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">Ngu\u1ed3n: Hubspot<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Hi\u1ec3u r\u00f5 quy tr\u00ecnh c\u00e1c b\u01b0\u1edbc ti\u1ebfn h\u00e0nh m\u1ed9t nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 ti\u1ebfn h\u00e0nh m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, thu\u1eadn l\u1ee3i v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>","protected":false},"author":17,"featured_media":8072,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[651],"class_list":["post-7993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=7993"}],"version-history":[{"count":16,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7993\/revisions"}],"predecessor-version":[{"id":12280,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7993\/revisions\/12280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/8072"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=7993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=7993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=7993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}