{"id":7968,"date":"2019-11-03T16:29:52","date_gmt":"2019-11-03T09:29:52","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7968"},"modified":"2019-12-26T12:10:33","modified_gmt":"2019-12-26T05:10:33","slug":"xu-huong-social-media-2020","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/xu-huong-social-media-2020\/","title":{"rendered":"Xu h\u01b0\u1edbng Social Media 2020"},"content":{"rendered":"<p>H\u00e3y xem nh\u1eefng g\u00ec s\u1ebd l\u00e0 xu h\u01b0\u1edbng social media quan tr\u1ecdng trong n\u0103m 2020 m\u00e0 m\u1ecdi marketer c\u1ea7n ph\u1ea3i bi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u01b0\u1ee3c update th\u01b0\u1eddng xuy\u00ean v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n<p>Social media \u0111\u00e3 qu\u00e1 ph\u1ed5 bi\u1ebfn v\u00e0 r\u1ed9ng m\u1edf \u0111\u1ebfn n\u1ed7i \u201cx\u00e2m chi\u1ebfm\u201d h\u1ebft c\u00e1c k\u00eanh digital marketing kh\u00e1c khi c\u00e1c doanh nghi\u1ec7p tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng digital marketing.Tuy nhi\u00ean, m\u1ed7i ng\u00e0y social media kh\u00e1c xa v\u00e0 nh\u1eefng g\u00ec \u0111\u00e3 x\u1ea3y ra tr\u01b0\u1edbc \u0111\u00f3. V\u00e0 \u0111i\u1ec1u n\u00e0y bu\u1ed9c c\u00e1 nh\u00e2n\/doanh nghi\u1ec7p kinh doanh d\u1ef1a tr\u00ean social media bu\u1ed9c ph\u1ea3i c\u1eadp nh\u1eadt k\u1ecbp th\u1eddi \u0111\u1ec3 kh\u00f4ng tr\u1edd n\u00ean \u201cl\u1ea1c h\u1eadu\u201d<\/p>\n<p>Th\u00f3i quen thay \u0111\u1ed5i, n\u1ec1n t\u1ea3ng ph\u00e1t tri\u1ec3n v\u00e0 n\u1ec1n t\u1ea3ng m\u1edbi l\u1ea1i ra \u0111\u1eddi. T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng v\u00e0 ph\u1ea3n \u1ee9ng v\u1edbi social media marketing, c\u0169ng nh\u01b0 c\u00e1ch c\u00e1c marketer c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n<p>\u0110i\u1ec1u quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft l\u00e0 c\u00e1c marketer ph\u1ea3i hi\u1ec3u v\u00e0 lu\u00f4n b\u1eaft k\u1ecbp thay \u0111\u1ed5i t\u1eeb c\u00f4ng ngh\u1ec7 v\u00e0 h\u00e0nh vi con ng\u01b0\u1eddi nh\u01b0 v\u1eady m\u1edbi \u0111\u1ea3m b\u1ea3o b\u1ea1n c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p theo \u00fd c\u1ee7a b\u1ea1n, chi\u1ebfn l\u01b0\u1ee3c\u00a0 marketing v\u00e0 c\u00e1c k\u1ef9 thu\u1eadt c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a social media.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng xu h\u01b0\u1edbng m\u00e0 ch\u00fang t\u00f4i v\u00e0 c\u00e1c chuy\u00ean gia kh\u00e1c ngh\u0129 r\u1eb1ng b\u1ea1n c\u1ea7n ph\u1ea3i b\u1eaft k\u1ecbp tr\u01b0\u1edbc 2020:<\/p>\n<h1>The digital detox<\/h1>\n<p>Hi\u1ec7n c\u00f3 3,484 t\u1ef7 ng\u01b0\u1eddi s\u1eed d\u1ee5ng social media tr\u00ean to\u00e0n c\u1ea7u , t\u0103ng 9% so v\u1edbi n\u0103m ngo\u00e1i. \u0110i\u1ec1u n\u00e0y t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 45% d\u00e2n s\u1ed1 th\u1ebf gi\u1edbi \u0111ang c\u00f3 m\u1eb7t tr\u00ean social media. \u0110i\u1ec1u \u0111\u00f3 c\u0169ng c\u00f3 ngh\u0129a l\u00e0 vi\u1ec7c \u00e1p d\u1ee5ng social media \u0111\u00e3 th\u1ef1c s\u1ef1 \u0111\u00e1nh b\u1ea1i c\u00e1c \u01b0\u1edbc t\u00ednh tr\u01b0\u1edbc \u0111\u00f3, \u0111i\u1ec1u n\u00e0y cho th\u1ea5y \u01b0\u1edbc t\u00ednh 2,82 t\u1ef7 s\u1ebd s\u1eed d\u1ee5ng social media v\u00e0o n\u0103m 2019. Trong khi \u0111i\u1ec1u n\u00e0y cho th\u1ea5y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng l\u1edbn h\u01a1n bao gi\u1edd h\u1ebft, m\u1ed9t xu h\u01b0\u1edbng m\u1edbi \u0111ang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u0111i\u1ec1u \u0111\u00f3 c\u01a1 s\u1edf kh\u00e1n gi\u1ea3.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Digital-around-the-world-2019.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-7977\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Digital-around-the-world-2019.png\" alt=\"\" width=\"800\" height=\"443\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Digital-around-the-world-2019.png 939w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Digital-around-the-world-2019-300x166.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Digital-around-the-world-2019-768x425.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Digital-around-the-world-2019-260x144.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Digital-around-the-world-2019-50x28.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Digital-around-the-world-2019-135x75.png 135w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi l\u1ef1a ch\u1ecdn c\u00e1c ph\u01b0\u01a1ng th\u1ee9c t\u1eeb b\u1ecf m\u1ea1ng x\u00e3 h\u1ed9i, x\u00f3a c\u00e1c \u1ee9ng d\u1ee5ng v\u00e0 profile \u0111\u1ec3 tr\u00e1nh xa m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng thay \u0111\u1ed5i th\u00f4ng th\u01b0\u1eddng m\u00e0 ch\u00fang ta th\u1ea5y v\u1ec1 vi\u1ec7c m\u1ecdi ng\u01b0\u1eddi ch\u1ecdn s\u1eed d\u1ee5ng m\u1ed9t n\u1ec1n t\u1ea3ng \u00edt h\u01a1n l\u1ea1i c\u00f3 l\u1ee3i cho n\u1ec1n t\u1ea3ng kh\u00e1c &#8211; ch\u1eb3ng h\u1ea1n nh\u01b0 Facebook th\u1ea5y ng\u01b0\u1eddi d\u00f9ng gi\u1ea3m nh\u01b0ng Instagram thu h\u00fat nhi\u1ec1u h\u01a1n &#8211; xu h\u01b0\u1edbng n\u00e0y \u0111ang ch\u1ee9ng ki\u1ebfn \u200b\u200bm\u1ecdi ng\u01b0\u1eddi t\u1ea1m th\u1eddi ng\u1eebng ho\u1ea1t \u0111\u1ed9ng kh\u1ecfi c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n<p>M\u1ed9t ph\u1ea7n ba d\u00e2n s\u1ed1 t\u1ea1i Anh hi\u1ec7n \u0111ang gi\u1ea3m s\u1eed d\u1ee5ng social media c\u1ee7a h\u1ecd. 6% ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 x\u00f3a m\u1ed9t \u1ee9ng d\u1ee5ng kh\u1ecfi \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd, 6% \u0111\u00e3 x\u00f3a v\u0129nh vi\u1ec5n t\u00e0i kho\u1ea3n c\u1ee7a h\u1ecd v\u00e0 8% \u0111\u00e3 x\u00f3a t\u00e0i kho\u1ea3n c\u1ee7a h\u1ecd v\u00e0 x\u00f3a c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/29-percent-delete-social-media-1024x642-e1571733014231.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-7973 size-full lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/29-percent-delete-social-media-1024x642-e1571733014231.jpg\" alt=\"\" width=\"604\" height=\"642\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/29-percent-delete-social-media-1024x642-e1571733014231.jpg 604w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/29-percent-delete-social-media-1024x642-e1571733014231-282x300.jpg 282w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/29-percent-delete-social-media-1024x642-e1571733014231-137x146.jpg 137w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/29-percent-delete-social-media-1024x642-e1571733014231-47x50.jpg 47w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/29-percent-delete-social-media-1024x642-e1571733014231-71x75.jpg 71w\" data-sizes=\"(max-width: 604px) 100vw, 604px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 604px; --smush-placeholder-aspect-ratio: 604\/642;\" \/><\/a><\/p>\n<p>M\u1ed9t l\u00fd do l\u1edbn cho \u0111i\u1ec1u n\u00e0y l\u00e0 b\u00e2y gi\u1edd m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y qu\u00e1 t\u1ea3i b\u1edfi social media, v\u1edbi s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a social media \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 tinh th\u1ea7n c\u1ee7a h\u1ecd. Nh\u1eefng ng\u01b0\u1eddi kh\u00e1c ch\u1ecdn t\u1eeb b\u1ecf v\u00ec h\u1ecd kh\u00f4ng tin t\u01b0\u1edfng c\u00e1c n\u1ec1n t\u1ea3ng social media, do c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 Fake News ho\u1eb7c v\u00ec m\u1ed1i quan t\u00e2m v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 d\u1eef li\u1ec7u.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 social media s\u1ebd tr\u1edf n\u00ean k\u00e9m hi\u1ec7u qu\u1ea3 v\u1ec1 m\u1eb7t digital marketing, nh\u01b0ng c\u00e1c marketer c\u1ea7n ph\u1ea3i hi\u1ec3u nh\u1eefng t\u00e1c \u0111\u1ed9ng m\u00e0 n\u00f3 c\u00f3 th\u1ec3 g\u00e2y ra. Khi \u0111\u01b0\u1ee3c th\u00eam v\u00e0o c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 social media tr\u1ea3 ti\u1ec1n \u0111\u1ec3 c\u00f3 th\u1ec3 tham gia v\u00e0o k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y, nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 v\u00e0 \u0111ang gi\u1ea3m t\u1ea3i s\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 (d\u00f9 l\u00e0 t\u1ea1m th\u1eddi ho\u1eb7c v\u0129nh vi\u1ec5n) s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 s\u1ef1 tham gia c\u1ee7a b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch thu h\u00fat kh\u00e1ch h\u00e0ng ho\u1eb7c nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u khi doanh nghi\u1ec7p tri\u1ec3n khai chi\u1ebfn d\u1ecbch tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng social media.<\/p>\n<p><strong>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n kh\u00f4ng n\u00ean d\u00e0nh qu\u00e1 nhi\u1ec1u ng\u00e2n s\u00e1ch cho marketing c\u1ee7a m\u00ecnh v\u00e0o nh\u00f3m social media. B\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng \u0111\u1ee7 ng\u00e2n s\u00e1ch v\u00e0 t\u00e0i nguy\u00ean v\u1eabn \u0111\u01b0\u1ee3c cung c\u1ea5p cho c\u00e1c k\u00eanh kh\u00e1c nh\u01b0 marketing qua email v\u00e0 marketing c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO)<\/strong>. Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea5t k\u1ef3 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean social media n\u00e0o b\u1ea1n c\u00f3 \u0111\u1ec1u c\u00f3 \u00fd ngh\u0129a nh\u1ea5t c\u00f3 th\u1ec3. Vi\u1ec7c <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\">x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong> c\u1ea7n cung c\u1ea5p n\u1ed9i dung c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c v\u00e0 \u0111\u00e1ng nh\u1edb \u0111\u1ebfn c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau v\u00e0 \u0111i\u1ec1u \u0111\u00f3 cung c\u1ea5p c\u00e0ng nhi\u1ec1u gi\u00e1 tr\u1ecb c\u00e0ng t\u1ed1t.<\/p>\n<p><strong>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/bao-cao-tuong-tac-tren-instagram-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">[B\u00e1o c\u00e1o] T\u01b0\u01a1ng t\u00e1c tr\u00ean Instagram 2019<\/a><\/strong><\/p>\n<h2><strong>X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng social media<\/strong><\/h2>\n<p>M\u1ed9t ph\u1ea7n l\u1edbn c\u1ee7a nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00f3 \u00fd ngh\u0129a v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb tr\u00ean social media l\u00e0 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tham gia v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. M\u1eb7c d\u00f9 chia s\u1ebb c\u00e1c b\u00e0i \u0111\u0103ng m\u00e0 b\u1ea1n tin r\u1eb1ng \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n s\u1ebd th\u00edch l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a vi\u1ec7c duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean social media, b\u1ea1n c\u0169ng c\u1ea7n khuy\u1ebfn kh\u00edch v\u00e0 nu\u00f4i d\u01b0\u1ee1ng c\u00e1c t\u01b0\u01a1ng t\u00e1c kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t l\u01b0\u1ee3t th\u00edch ho\u1eb7c chia s\u1ebb \u0111\u01a1n gi\u1ea3n.<a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/dmr.png\"><img decoding=\"async\" class=\"size-full wp-image-7983 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/dmr.png\" alt=\"\" width=\"1321\" height=\"588\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1321px; --smush-placeholder-aspect-ratio: 1321\/588;\" \/><\/a><\/p>\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u ngo\u00e0i kia d\u01b0\u1eddng nh\u01b0 c\u00f3 l\u01b0\u1ee3ng theo d\u00f5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u1edbn, tuy nhi\u00ean, khi b\u1ea1n xem x\u00e9t k\u1ef9 h\u01a1n c\u00e1c b\u00e0i \u0111\u0103ng c\u00e1 nh\u00e2n, m\u1ee9c \u0111\u1ed9 tham gia c\u1ee7a h\u1ecd g\u1ea7n nh\u01b0 kh\u00f4ng t\u1ed3n t\u1ea1i. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 tham gia h\u01a1n t\u1eeb nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i h\u1ecd \u0111ang l\u00e0m nh\u01b0 v\u1eady b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng c\u00e1c c\u1ed9ng \u0111\u1ed3ng xung quanh n\u1ed9i dung c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 c\u1ed9ng \u0111\u1ed3ng l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m m\u1edbi, nh\u01b0ng ch\u00fang \u0111ang \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng theo nh\u1eefng c\u00e1ch kh\u00e1c nhau, n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ec1n \u0111\u00e1p v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd ti\u1ebfp t\u1ee5c nh\u01b0 v\u1eady v\u00e0o n\u0103m 2020.<\/p>\n<p><em>Trong khi c\u1ed9ng \u0111\u1ed3ng x\u00e3 h\u1ed9i kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m m\u1edbi, c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng ch\u00fang \u0111ang thay \u0111\u1ed5i c\u00e1ch ch\u00fang ta t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd. C\u00f3 r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u, c\u1ea3 B2C v\u00e0 B2B, c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i \u0111\u00f4ng \u0111\u1ea3o m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 tham gia th\u1ef1c s\u1ef1. \u0110i\u1ec3m m\u1ea5u ch\u1ed1t l\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n s\u1ebd m\u1edf r\u1ed9ng ph\u1ea1m vi c\u1ee7a b\u1ea1n, \u0111\u1ec3 cu\u1ed1i c\u00f9ng th\u00fac \u0111\u1ea9y nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i h\u01a1n.<\/em><\/p>\n<p><em>&#8220;\u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 \u0111o l\u01b0\u1eddng n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n v\u00e0 gi\u1eef li\u00ean l\u1ea1c v\u1edbi c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. C\u00e1c b\u1ed9 social media l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 xem m\u1ecdi th\u1ee9 \u1edf m\u1ed9t n\u01a1i, t\u1eeb t\u1ea1o v\u00e0 ph\u00e2n ph\u1ed1i b\u00e0i \u0111\u0103ng \u0111\u1ebfn theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch. H\u00e3y t\u00ecm hi\u1ec3u nh\u1eefng g\u00ec ho\u1ea1t \u0111\u1ed9ng v\u00e0 nh\u1eefng g\u00ec kh\u00f4ng &#8211; \u0111\u1eebng s\u1ee3 xoay v\u00f2ng v\u00e0 th\u1eed m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 m\u1edbi!<\/em><\/p>\n<ul>\n<li><em>Khuy\u1ebfn kh\u00edch nh\u00f3m c\u1ee7a b\u1ea1n t\u1ea1o s\u1ef1 hi\u1ec7n di\u1ec7n x\u00e3 h\u1ed9i c\u1ee7a ri\u00eang h\u1ecd \u0111\u1ec3 qu\u1ea3ng b\u00e1 n\u1ed9i dung v\u00e0 t\u0103ng ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3.\u00a0Chi\u1ebfn thu\u1eadt n\u00e0y d\u1eabn \u0111\u1ebfn m\u1ed9t ti\u1ebfng n\u00f3i x\u00e1c th\u1ef1c cho c\u00f4ng ty c\u1ee7a b\u1ea1n,<\/em><\/li>\n<li><em>Tr\u00f2 chuy\u1ec7n tr\u00ean Twitter gi\u00fap t\u1ea1o ra \u00fd th\u1ee9c c\u1ed9ng \u0111\u1ed3ng m\u1ea1nh m\u1ebd th\u00f4ng qua n\u1ed9i dung, \u0111\u01b0a c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u01b0 t\u01b0\u1edfng t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c l\u1ea1i v\u1edbi nhau trong m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n th\u1eddi gian th\u1ef1c.\u00a0N\u00f3 mang l\u1ea1i cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u01a1 h\u1ed9i ho\u00e0n h\u1ea3o \u0111\u1ec3 tham gia tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng.<\/em><\/li>\n<\/ul>\n<p><em>&#8220;H\u01a1n bao gi\u1edd h\u1ebft, nh\u1eefng ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng mu\u1ed1n nghe \u00fd ki\u1ebfn \u200b\u200bt\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i &#8211; v\u00ec v\u1eady h\u00e3y cho h\u1ecd m\u1ed9t n\u01a1i \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/em><\/p>\n<p><em>Bridget Poetker &#8211; Chuy\u00ean gia marketing n\u1ed9i dung cao c\u1ea5p t\u1ea1i G2<\/em><\/p>\n<p>X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng social media ch\u1ec9 l\u00e0 kh\u1edfi \u0111\u1ea7u, sau t\u1ea5t c\u1ea3, vi\u1ec7c t\u1ea1o m\u1ed9t nh\u00f3m v\u00e0 c\u00f3 ng\u01b0\u1eddi tham gia kh\u00f4ng \u0111\u1ea3m b\u1ea3o h\u1ecd s\u1ebd tham gia. B\u1ea1n c\u0169ng c\u1ea7n t\u1ea1o n\u1ed9i dung khi\u1ebfn h\u1ecd n\u00f3i chuy\u1ec7n, khuy\u1ebfn kh\u00edch c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u00e0 nu\u00f4i d\u01b0\u1ee1ng c\u1ea3m gi\u00e1c \u0111\u00f3 c\u1ee7a c\u1ed9ng \u0111\u1ed3ng. L\u00e0m nh\u01b0 v\u1eady c\u00f3 th\u1ec3 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n nh\u01b0ng c\u0169ng mang l\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1ed3ng th\u1eddi th\u00eam y\u1ebfu t\u1ed1 c\u00e1 nh\u00e2n h\u00f3a v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n<p><em>T\u00f4i tin r\u1eb1ng nh\u1eefng ng\u00e0y ch\u1ec9 \u0111\u0103ng n\u1ed9i dung v\u00e0 nh\u1eefng ng\u01b0\u1eddi tham gia \u0111\u1ec3 tham gia \u0111ang d\u1ea7n ch\u1ea5m d\u1ee9t khi social media tr\u1ea3 ti\u1ec1n \u0111\u1ec3 ch\u01a1i ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u1edbi m\u1ecdi m\u1ea1ng x\u00e3 h\u1ed9i theo th\u1eddi gian. L\u00e0 m\u1ed9t c\u00f4ng ty, b\u1ea1n \u0111\u00e3 \u1edf th\u1ebf b\u1ea5t l\u1ee3i, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao n\u00f3 s\u1ebd tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft \u0111\u1ec3 th\u1ef1c s\u1ef1 tham gia v\u00e0o c\u1ed9ng \u0111\u1ed3ng c\u1ee7a b\u1ea1n.<\/em><\/p>\n<p><em>&#8220;T\u00f4i kh\u00f4ng n\u00f3i v\u1ec1 s\u1ef1 t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 n\u1ed9i dung c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb t\u1ed1t h\u01a1n trong thu\u1eadt to\u00e1n, nh\u01b0ng th\u1ef1c s\u1ef1 c\u1ea3m \u01a1n nh\u1eefng ng\u01b0\u1eddi trong c\u1ed9ng \u0111\u1ed3ng c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 khi h\u1ecd b\u00ecnh lu\u1eadn ho\u1eb7c tham gia v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n m\u00e0 c\u00f2n th\u1ef1c s\u1ef1 ch\u1ee7 \u0111\u1ed9ng ti\u1ebfp c\u1eadn v\u1edbi h\u1ecd nh\u01b0 m\u1ed9t ng\u01b0\u1eddi d\u00f9ng social media ti\u1ebfp c\u1eadn v\u1edbi m\u1ed9t ng\u01b0\u1eddi b\u1ea1n. <strong>N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n mu\u1ed1n t\u1ed3n t\u1ea1i tr\u00ean social media t\u1ef1 nhi\u00ean v\u00e0o n\u0103m 2020, t\u00f4i tin r\u1eb1ng vi\u1ec7c <a href=\"https:\/\/dtmconsulting.vn\/en\/nhan-cach-hoa-thuong-hieu\/\">nh\u00e2n c\u00e1ch h\u00f3a th\u01b0\u01a1ng hi\u1ec7u<\/a> c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 c\u1ea7n thi\u1ebft.<\/strong><\/em><\/p>\n<p><em>Neal Schaffer &#8211; Nh\u00e0 gi\u00e1o d\u1ee5c to\u00e0n c\u1ea7u h\u00e0ng \u0111\u1ea7u v\u00e0 l\u00e0 ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c social media cho doanh nghi\u1ec7p.<\/em><\/p>\n<p><strong>&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/xu-huong-tieu-dung-moi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1edbi \u0111ang ph\u00e1 h\u1ee7y m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i\u00a0<\/a>\u00a0<\/strong><\/p>\n<p style=\"text-align: left;\"><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/nhan-cach-hoa-thuong-hieu\/\">Nh\u00e2n c\u00e1ch h\u00f3a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/a><\/strong><\/p>\n<h2><strong>Influencers tr\u00ean social media v\u00e0 word of mouth marketing<\/strong><\/h2>\n<p>M\u1ed9t l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng social media l\u00e0 vi\u1ec7c h\u1ecd gi\u00fap th\u00fac \u0111\u1ea9y chi\u1ebfn thu\u1eadt viral marketing, \u0111\u00e2y l\u00e0 m\u1ed9t xu h\u01b0\u1edbng social media l\u1edbn cho n\u0103m 2020. C\u1ed9ng \u0111\u1ed3ng cho ph\u00e9p b\u1ea1n tham gia v\u1edbi c\u00e1c micro influencer hay nano influencer, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ec3 khi\u1ebfn h\u1ecd chia s\u1ebb quan \u0111i\u1ec3m v\u00e0 tr\u1ea3i nghi\u1ec7m trung th\u1ef1c v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\n<p>Ch\u00fang ta \u0111\u1ec1u bi\u1ebft influencer marketing \u0111\u00e3 xu\u1ea5t hi\u1ec7n \u0111\u01b0\u1ee3c m\u1ed9t th\u1eddi gian v\u00e0 gi\u1edd \u0111\u00e2y h\u1ecd \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n \u0111\u01b0\u1ee3c mong \u0111\u1ee3i c\u1ee7a tr\u1ea3i nghi\u1ec7m social media. H\u1ecd c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch l\u1edbn cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m gi\u00e1 tr\u1ecb truy\u1ec1n th\u00f4ng ki\u1ebfm \u0111\u01b0\u1ee3c t\u01b0\u01a1ng \u0111\u1ed1i cao , \u0111\u1eb7c bi\u1ec7t l\u00e0 hi\u1ec7n t\u1ea1i vi\u1ec7c s\u1eed d\u1ee5ng Instagram \u0111ang ti\u1ebfp t\u1ee5c t\u0103ng v\u1edbi t\u1ed1c \u0111\u1ed9 cao.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Influencer-marketing-average-earned-media-spend.png\"><img decoding=\"async\" class=\"size-full wp-image-7979 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Influencer-marketing-average-earned-media-spend.png\" alt=\"\" width=\"939\" height=\"660\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Influencer-marketing-average-earned-media-spend.png 939w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Influencer-marketing-average-earned-media-spend-300x211.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Influencer-marketing-average-earned-media-spend-768x540.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Influencer-marketing-average-earned-media-spend-208x146.png 208w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Influencer-marketing-average-earned-media-spend-50x35.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Influencer-marketing-average-earned-media-spend-107x75.png 107w\" data-sizes=\"(max-width: 939px) 100vw, 939px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 939px; --smush-placeholder-aspect-ratio: 939\/660;\" \/><\/a><\/p>\n<p>Tuy nhi\u00ean, nhi\u1ec1u lo\u1ea1i ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng . Nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn kh\u00f4ng ch\u1ec9 \u0111\u1eaft \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd kh\u00f4ng c\u00f2n c\u00f3 t\u00e1c \u0111\u1ed9ng nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y v\u00ec h\u1ecd b\u1ecb coi l\u00e0 kh\u00f4ng t\u00f4n tr\u1ecdng. Tr\u00ean th\u1ef1c t\u1ebf, 61% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd tin t\u01b0\u1edfng c\u00e1c khuy\u1ebfn ngh\u1ecb c\u1ee7a b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh h\u01a1n l\u00e0 s\u1ef1 ch\u1ee9ng th\u1ef1c c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng v\u00ec th\u00f4ng tin t\u1eeb h\u1ecd trung th\u1ef1c h\u01a1n l\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng.<\/p>\n<p>So s\u00e1nh v\u1edbi c\u00e1c nh\u00f3m influencer nh\u1ecf h\u01a1n, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a c\u1ed9ng \u0111\u1ed3ng c\u1ee7a b\u1ea1n, c\u00f3 xu h\u01b0\u1edbng c\u00f3 m\u1ed1i quan h\u1ec7 t\u1ed1t h\u01a1n v\u1edbi nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i h\u1ecd, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 h\u1ecd \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb m\u1ee9c \u0111\u1ed9 tin c\u1eady cao h\u01a1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 tham gia nhi\u1ec1u h\u01a1n v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n, c\u0169ng nh\u01b0 t\u0103ng ni\u1ec1m tin v\u00e0o m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u1ebfn \u0111\u1ec9nh cao trong chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Instagram-and-Twitter-engagement-rate.png\"><img decoding=\"async\" class=\"size-full wp-image-7980 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Instagram-and-Twitter-engagement-rate.png\" alt=\"\" width=\"939\" height=\"627\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Instagram-and-Twitter-engagement-rate.png 939w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Instagram-and-Twitter-engagement-rate-300x200.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Instagram-and-Twitter-engagement-rate-768x513.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Instagram-and-Twitter-engagement-rate-219x146.png 219w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Instagram-and-Twitter-engagement-rate-50x33.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Instagram-and-Twitter-engagement-rate-112x75.png 112w\" data-sizes=\"(max-width: 939px) 100vw, 939px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 939px; --smush-placeholder-aspect-ratio: 939\/627;\" \/><\/a><\/p>\n<p><strong>S\u1eed d\u1ee5ng nano-influencer ho\u1eb7c micro-influencer v\u1edbi t\u01b0 c\u00e1ch l\u00e0 \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 ngh\u0129a l\u00e0 h\u1ecd c\u00f3 th\u1ec3 chia s\u1ebb c\u00e1c b\u00e0i \u0111\u0103ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n nh\u01b0ng c\u0169ng tham gia v\u00e0o c\u00e1c chuy\u1ec3n \u0111\u1ed5i v\u1edbi s\u1ef1 theo d\u00f5i cao c\u1ee7a h\u1ecd ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi kh\u00e1c trong c\u1ed9ng \u0111\u1ed3ng. Ch\u00ednh nh\u1eefng cu\u1ed9c tr\u00f2 chuy\u1ec7n n\u00e0y c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng v\u00e0 gi\u00fap x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0o c\u00f4ng ty c\u1ee7a b\u1ea1n.<\/strong><\/p>\n<p>Ki\u1ec3u marketing n\u00e0y t\u1ea1o ra t\u00e2m l\u00fd th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c, khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin chi ti\u1ebft h\u01a1n v\u1ec1 h\u00e0nh vi mua h\u00e0ng v\u00e0 <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/pain-points-la-gi\/\">pain point<\/a><\/strong> c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. T\u1ea5t c\u1ea3 \u0111i\u1ec1u n\u00e0y t\u1ed1t h\u01a1n cho ph\u00e9p b\u1ea1n t\u1ea1o ra tr\u1ea3i nghi\u1ec7m ch\u00e2n th\u1ef1c cho c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p><strong>&gt;&gt;&gt; Xem th\u00eam: <a href=\"http:\/\/Video marketing benchmarks 2019\" target=\"_blank\" rel=\"noopener noreferrer\">Video marketing benchmarks 2019<\/a><\/strong><\/p>\n<h2><strong>S\u1ef1 gia t\u0103ng c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng thay th\u1ebf<\/strong><\/h2>\n<p>Facebook, Twitter v\u00e0 Instagram c\u00f3 xu h\u01b0\u1edbng l\u00e0 n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u B2C, v\u1edbi LinkedIn c\u0169ng r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty B2B. Tuy nhi\u00ean, nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng \u0111ang ng\u00e0y c\u00e0ng m\u1ec7t m\u1ecfi v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i n\u00e0y trong khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i chi\u1ebfn \u0111\u1ea5u m\u1ea1nh m\u1ebd h\u01a1n bao gi\u1edd h\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 ti\u1ebfp c\u1eadn v\u00e0 tham gia h\u1eefu c\u01a1 t\u1ed1t.<\/p>\n<p>Trong khi Twitter \u0111\u00e3 ch\u1ee9ng ki\u1ebfn \u200bs\u1ef1 gia t\u0103ng ng\u01b0\u1eddi d\u00f9ng trong n\u0103m nay, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng t\u00edch c\u1ef1c \u0111\u00e3 gi\u1ea3m t\u1eeb m\u1ee9c cao nh\u1ea5t t\u1eeb 2017. T\u01b0\u01a1ng t\u1ef1, Facebook \u0111\u00e3 ch\u1ee9ng ki\u1ebfn \u200b\u200bs\u1ef1 s\u1ee5t gi\u1ea3m l\u1edbn v\u1ec1 ng\u01b0\u1eddi d\u00f9ng &#8211; \u0111\u1eb7c bi\u1ec7t l\u00e0 ng\u01b0\u1eddi d\u00f9ng tr\u1ebb h\u01a1n &#8211; trong hai n\u0103m qua, v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng tr\u1ebb h\u01a1n ch\u1ecdn d\u00e0nh th\u1eddi gian cho c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c. K\u1ebft h\u1ee3p v\u1edbi \u0111\u1ecbnh d\u1ea1ng tr\u1ea3 ti\u1ec1n \u0111\u1ec3 ph\u00e1t c\u1ee7a c\u00e1c k\u00eanh social media ng\u00e0y c\u00e0ng t\u0103ng, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng nh\u00ecn th\u1ea5y k\u1ebft qu\u1ea3 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y h\u1ecd \u0111\u00e3 l\u00e0m.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Twitter-monthly-average-users.png\"><img decoding=\"async\" class=\"size-full wp-image-7982 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Twitter-monthly-average-users.png\" alt=\"\" width=\"939\" height=\"687\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Twitter-monthly-average-users.png 939w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Twitter-monthly-average-users-300x219.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Twitter-monthly-average-users-768x562.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Twitter-monthly-average-users-200x146.png 200w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Twitter-monthly-average-users-50x37.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Twitter-monthly-average-users-103x75.png 103w\" data-sizes=\"(max-width: 939px) 100vw, 939px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 939px; --smush-placeholder-aspect-ratio: 939\/687;\" \/><\/a><\/p>\n<p><em>[Ng\u01b0\u1eddi d\u00f9ng Twitter trung b\u00ecnh h\u00e0ng th\u00e1ng theo n\u0103m]<\/em><\/p>\n<p>M\u1ed9t n\u1ec1n t\u1ea3ng social media \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng, \u0111\u1eb7c bi\u1ec7t l\u00e0 cho c\u00e1c th\u1ebf h\u1ec7 tr\u1ebb, l\u00e0 TikTok. Trong khi \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c ra m\u1eaft v\u00e0o n\u0103m 2016, m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a n\u00f3 \u0111\u00e3 t\u0103ng kh\u00e1 g\u1ea7n \u0111\u00e2y, v\u1edbi n\u0103m 2019 ch\u1ee9ng ki\u1ebfn \u200b\u200bm\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed5 x\u00f4 v\u00e0o n\u1ec1n t\u1ea3ng n\u00e0y. N\u00f3 hi\u1ec7n c\u00f3 kho\u1ea3ng 500 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u00e0 \u0111\u00e3 \u0111\u0103ng k\u00fd h\u01a1n 1,1 t\u1ef7 l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t t\u00ednh \u0111\u1ebfn th\u00e1ng 3 n\u0103m 2019.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Active-monthly-TikTok-users.png\"><img decoding=\"async\" class=\"size-full wp-image-7974 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Active-monthly-TikTok-users.png\" alt=\"\" width=\"939\" height=\"593\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Active-monthly-TikTok-users.png 939w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Active-monthly-TikTok-users-300x189.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Active-monthly-TikTok-users-768x485.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Active-monthly-TikTok-users-231x146.png 231w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Active-monthly-TikTok-users-50x32.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Active-monthly-TikTok-users-119x75.png 119w\" data-sizes=\"(max-width: 939px) 100vw, 939px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 939px; --smush-placeholder-aspect-ratio: 939\/593;\" \/><\/a><\/p>\n<p>M\u1eb7c d\u00f9 TikTok d\u01b0\u1eddng nh\u01b0 kh\u00f4ng ph\u1ea3i l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u B2B, c\u00e1c c\u00f4ng ty B2C c\u00f3 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tr\u1ebb h\u01a1n ( 41% ng\u01b0\u1eddi d\u00f9ng TikTok \u1edf \u0111\u1ed9 tu\u1ed5i t\u1eeb 16 \u0111\u1ebfn 24 ) c\u00f3 th\u1ec3 th\u1ea5y \u0111\u00e2y l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng tuy\u1ec7t v\u1eddi \u0111\u1ec3 khuy\u1ebfn kh\u00edch s\u1ef1 tham gia v\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111ang r\u1eddi xa t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng social media truy\u1ec1n th\u1ed1ng h\u01a1n.<\/p>\n<p>C\u0169ng nh\u01b0 TikTok, m\u1ed9t n\u1ec1n t\u1ea3ng t\u1ed1t \u0111\u1ec3 \u0111\u1ea7u t\u01b0 cho nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n khuy\u1ebfn kh\u00edch b\u00e1n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00f4ng qua social media c\u00f3 th\u1ec3 l\u00e0 Pinterest. M\u1eb7c d\u00f9 Pinterest kh\u00f4ng ph\u1ea3i l\u00e0 m\u1edbi tr\u00ean hi\u1ec7n tr\u01b0\u1eddng, nh\u01b0ng n\u00f3 \u0111\u00e3 tr\u1ea3i qua s\u1ef1 h\u1ed3i sinh g\u1ea7n \u0111\u00e2y, c\u00f3 ngh\u0129a l\u00e0 n\u00f3 hi\u1ec7n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n l\u00e0 ch\u1ec9 l\u01b0u c\u00f4ng th\u1ee9c n\u1ea5u \u0103n ho\u1eb7c l\u1ea5y c\u1ea3m h\u1ee9ng trang tr\u00ed.<\/p>\n<p>Pinterest \u0111\u00e3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng n\u00f3 ph\u00f9 h\u1ee3p v\u1edbi kh\u00f4ng gian th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 c\u00f3 \u0111\u1ed1i t\u01b0\u1ee3ng tham gia v\u00e0o \u00fd t\u01b0\u1edfng mua s\u1ea3n ph\u1ea9m h\u1ecd th\u1ea5y tr\u00ean n\u1ec1n t\u1ea3ng. Tr\u00ean th\u1ef1c t\u1ebf, 75% ng\u01b0\u1eddi d\u00f9ng Pinterest n\u00f3i r\u1eb1ng h\u1ecd r\u1ea5t quan t\u00e2m \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi so v\u1edbi ch\u1ec9 55% s\u1ed1 ng\u01b0\u1eddi tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng social media kh\u00e1c.<\/p>\n<p>\u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb \u0111ang t\u00ecm th\u1ea5y th\u00e0nh c\u00f4ng tr\u00ean n\u1ec1n t\u1ea3ng, v\u1edbi h\u1ecd b\u00e1o c\u00e1o l\u1ee3i nhu\u1eadn cao h\u01a1n g\u1ea5p 2 l\u1ea7n chi ti\u00eau qu\u1ea3ng c\u00e1o t\u1eeb n\u1ec1n t\u1ea3ng so v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c social media kh\u00e1c v\u00e0 l\u1ee3i nhu\u1eadn cao h\u01a1n 1,3 l\u1ea7n so v\u1edbi t\u00ecm ki\u1ebfm truy\u1ec1n th\u1ed1ng.<\/p>\n<p><em>T\u1eeb khi Instagram tr\u1edf th\u00e0nh m\u1ed9t n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ng\u00e0y c\u00e0ng kh\u00f3 ki\u1ebfm \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng h\u01a1n, c\u00e1c marketer r\u1ea5t c\u00f3 th\u1ec3 s\u1ebd chuy\u1ec3n sang Pinterest. Pinterest b\u00e2y gi\u1edd gi\u1ed1ng v\u1edbi Instagram khi c\u00e1i sau xu\u1ea5t hi\u1ec7n. Kh\u00f4ng c\u00f3 qu\u1ea3ng c\u00e1o g\u00e2y kh\u00f3 ch\u1ecbu, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 kh\u00f4ng c\u00f3 ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng gi\u1ea3 m\u1ea1o. H\u01a1n 250 tri\u1ec7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng Pinterest m\u1ed7i th\u00e1ng v\u00e0 con s\u1ed1 n\u00e0y s\u1ebd t\u0103ng l\u00ean.<\/em><\/p>\n<p><em>N\u00f3i v\u1ec1 TikTok, n\u1ec1n t\u1ea3ng n\u00e0y ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n r\u1ea5t nhanh. C\u00e1c marketer v\u00e0 ch\u1ee7 doanh nghi\u1ec7p c\u00f3 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 thanh thi\u1ebfu ni\u00ean v\u00e0 thanh ni\u00ean ch\u1eafc ch\u1eafn n\u00ean coi TikTok l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng marketing chi\u1ebfn th\u1eafng. TikTok \u0111\u00e3 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng h\u1ea5p d\u1eabn cho c\u00e1c blogger YouTube, Instagram v\u00e0 Twitch v\u00ec th\u1eadt d\u1ec5 d\u00e0ng v\u00e0 th\u00fa v\u1ecb \u0111\u1ec3 t\u1ea1o video v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c danh ti\u1ebfng \u1edf \u0111\u00f3.<\/em><\/p>\n<p><em>Klara Alexeeva, bi\u00ean t\u1eadp n\u1ed9i dung t\u1ea1i combin.com<\/em><\/p>\n<p>Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng thay th\u1ebf n\u00e0y cho ph\u00e9p b\u1ea1n tham gia v\u1edbi kh\u00e1n gi\u1ea3 c\u00f3 th\u1ec3 kh\u00f4ng \u1edf tr\u00ean Instagram, Facebook ho\u1eb7c Twitter, c\u0169ng nh\u01b0 cung c\u1ea5p cho b\u1ea1n c\u00e1c c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 chia s\u1ebb n\u1ed9i dung c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap cung c\u1ea5p k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n v\u00e0 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c social media trong t\u01b0\u01a1ng lai c\u1ee7a b\u1ea1n.<\/p>\n<h2><strong>Social media ch\u00ednh l\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n<p>Cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 \u0111\u1ebfn kh\u00e1ch h\u00e0ng lu\u00f4n l\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh quan tr\u1ecdng trong vi\u1ec7c cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t, nh\u01b0ng trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n cung c\u1ea5p d\u1ec5 th\u1ea5y h\u01a1n \u0111\u1ed1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi tr\u1ef1c tuy\u1ebfn. C\u0169ng nh\u01b0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn, c\u00e1c khi\u1ebfu n\u1ea1i v\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y h\u01a1n bao gi\u1edd h\u1ebft do th\u1ef1c t\u1ebf l\u00e0 r\u1ea5t nhi\u1ec1u trong s\u1ed1 ch\u00fang \u0111\u01b0\u1ee3c chia s\u1ebb tr\u00ean social media.<\/p>\n<p>H\u01a1n m\u1ed9t ph\u1ea7n t\u01b0 (28%) ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 s\u1eed d\u1ee5ng social media \u0111\u1ec3 li\u00ean l\u1ea1c v\u1edbi m\u1ed9t c\u00f4ng ty trong n\u0103m ngo\u00e1i, m\u1ed9t xu h\u01b0\u1edbng c\u00f3 kh\u1ea3 n\u0103ng t\u0103ng l\u00ean do th\u1ef1c t\u1ebf l\u00e0 h\u01a1n 30% cho r\u1eb1ng \u0111\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c li\u00ean l\u1ea1c thu\u1eadn ti\u1ec7n v\u00e0 kho\u1ea3ng 23% tin r\u1eb1ng \u0111\u00f3 l\u00e0 m\u1ed9t c\u00e1ch t\u1ed1t \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c d\u1ecbch v\u1ee5 trong 24 gi\u1edd.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Customer-communication-channels-1.png\"><img decoding=\"async\" class=\"size-full wp-image-7972 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Customer-communication-channels-1.png\" alt=\"\" width=\"1332\" height=\"996\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Customer-communication-channels-1.png 1332w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Customer-communication-channels-1-300x224.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Customer-communication-channels-1-768x574.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Customer-communication-channels-1-1024x766.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Customer-communication-channels-1-195x146.png 195w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Customer-communication-channels-1-50x37.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Customer-communication-channels-1-100x75.png 100w\" data-sizes=\"(max-width: 1332px) 100vw, 1332px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1332px; --smush-placeholder-aspect-ratio: 1332\/996;\" \/><\/a><\/p>\n<p>B\u1edfi v\u00ec social media \u0111\u01b0\u1ee3c coi l\u00e0 k\u00eanh t\u01b0\u01a1ng t\u00e1c thu\u1eadn ti\u1ec7n, d\u1ef1 ki\u1ebfn \u200b\u200bc\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd th\u1ea5y n\u00f3 d\u1ec5 s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi mong \u0111\u1ee3i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u1ea3 l\u1eddi m\u1ed9t c\u00e2u h\u1ecfi ho\u1eb7c khi\u1ebfu n\u1ea1i tr\u00ean social media trong c\u00f9ng m\u1ed9t ng\u00e0y, v\u1edbi 37% mu\u1ed1n c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi trong v\u00f2ng d\u01b0\u1edbi 30 ph\u00fat . Ch\u1ec9 c\u00f3 6% kh\u00f4ng mong \u0111\u1ee3i c\u00e2u tr\u1ea3 l\u1eddi, trong khi 31% mu\u1ed1n c\u00f3 m\u1ed9t ng\u01b0\u1eddi d\u01b0\u1edbi 2 gi\u1edd v\u00e0 26% mu\u1ed1n nghe l\u1ea1i trong v\u00f2ng b\u1ed1n gi\u1edd, cho th\u1ea5y r\u1eb1ng nh\u1eefng k\u1ef3 v\u1ecdng v\u1ec1 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t tr\u00ean social media l\u00e0 r\u1ea5t cao.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Expected-brand-responses-time-on-social-media-1.png\"><img decoding=\"async\" class=\"size-full wp-image-7978 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Expected-brand-responses-time-on-social-media-1.png\" alt=\"\" width=\"939\" height=\"812\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Expected-brand-responses-time-on-social-media-1.png 939w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Expected-brand-responses-time-on-social-media-1-300x259.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Expected-brand-responses-time-on-social-media-1-768x664.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Expected-brand-responses-time-on-social-media-1-169x146.png 169w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Expected-brand-responses-time-on-social-media-1-50x43.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/Expected-brand-responses-time-on-social-media-1-87x75.png 87w\" data-sizes=\"(max-width: 939px) 100vw, 939px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 939px; --smush-placeholder-aspect-ratio: 939\/812;\" \/><\/a><\/p>\n<p>\u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao social media nh\u01b0 m\u1ed9t h\u00ecnh th\u1ee9c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng s\u1ebd tr\u1edf th\u00e0nh xu h\u01b0\u1edbng l\u1edbn cho n\u0103m 2020, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n t\u1ea1o c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn.<\/p>\n<p>C\u0169ng nh\u01b0 cung c\u1ea5p m\u1ed9t k\u00eanh d\u1ec5 d\u00e0ng \u0111\u1ec3 n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 nhanh ch\u00f3ng x\u1eed l\u00fd c\u00e1c v\u1ea5n \u0111\u1ec1 &#8211; \u0111\u1eb7c bi\u1ec7t l\u00e0 khi m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u k\u1ebft n\u1ed1i v\u1edbi social media &#8211; h\u00ecnh th\u1ee9c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng n\u00e0y mang l\u1ea1i l\u1ee3i \u00edch cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. Tr\u1ea3 l\u1eddi khi\u1ebfu n\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u0103ng 25% t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng , ngh\u0129a l\u00e0 tr\u1ea3 l\u1eddi khi\u1ebfu n\u1ea1i c\u00f3 th\u1ec3 gi\u00fap t\u1ea1o ra nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh. Tuy nhi\u00ean, b\u1ea1n c\u0169ng c\u1ea7n nh\u1edb r\u1eb1ng vi\u1ec7c kh\u00f4ng tr\u1ea3 l\u1eddi khi\u1ebfu n\u1ea1i c\u00f3 th\u1ec3 gi\u1ea3m 50% v\u1eadn \u0111\u1ed9ng kh\u00e1ch h\u00e0ng, v\u00ec v\u1eady c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ec1u tu\u00e2n theo c\u00e1c b\u01b0\u1edbc t\u01b0\u01a1ng t\u1ef1, \u0111\u1eb7c bi\u1ec7t l\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd li\u00ean l\u1ea1c v\u1edbi b\u1ea1n th\u00f4ng qua social media trong n\u0103m t\u1edbi.<\/p>\n<p><strong>&gt;&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/5-bi-mat-thuc-day-khach-hang-chia-se-thuong-hieu\/\">5 b\u00ed m\u1eadt th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng chia s\u1ebb th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong> tr\u00ean Social Media<\/p>\n<h2><strong>K\u1ec3 chuy\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/h2>\n<p>K\u1ec3 t\u1eeb khi Snapchat ra m\u1eaft, c\u00e1c n\u1ec1n t\u1ea3ng social media kh\u00e1c \u0111\u00e3 v\u1ed9i v\u00e3 b\u1ed5 sung \u0111\u1ecbnh d\u1ea1ng C\u00e2u chuy\u1ec7n v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. K\u1ebft qu\u1ea3 l\u00e0 s\u1ef1 t\u0103ng tr\u01b0\u1edfng r\u1ea5t l\u1edbn trong vi\u1ec7c s\u1eed d\u1ee5ng \u0111\u1ecbnh d\u1ea1ng n\u00e0y cho Instagram n\u00f3i ri\u00eang, t\u00ednh \u0111\u1ebfn th\u00e1ng 1 n\u0103m 2019, t\u1ef1 h\u00e0o c\u00f3 500 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng C\u00e2u chuy\u1ec7n ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/statistic_id730315_daily-active-users-of-instagram-stories-2019-1.png\"><img decoding=\"async\" class=\"size-full wp-image-7981 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/statistic_id730315_daily-active-users-of-instagram-stories-2019-1.png\" alt=\"\" width=\"1000\" height=\"743\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/statistic_id730315_daily-active-users-of-instagram-stories-2019-1.png 1000w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/statistic_id730315_daily-active-users-of-instagram-stories-2019-1-300x223.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/statistic_id730315_daily-active-users-of-instagram-stories-2019-1-768x571.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/statistic_id730315_daily-active-users-of-instagram-stories-2019-1-197x146.png 197w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/statistic_id730315_daily-active-users-of-instagram-stories-2019-1-50x37.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/statistic_id730315_daily-active-users-of-instagram-stories-2019-1-101x75.png 101w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/743;\" \/><\/a><\/p>\n<p>Stories cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1c nhau cho vi\u1ec7c chia s\u1ebb d\u1ef1a tr\u00ean ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u do th\u1ef1c t\u1ebf l\u00e0 ch\u00fang tr\u1ef1c quan v\u00e0 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 v\u1eeba \u0111\u01b0\u1ee3c t\u1ea1o v\u00e0 ti\u00eau th\u1ee5, thay v\u00ec chia s\u1ebb v\u1edbi ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u s\u1ebd v\u1eabn hi\u1ec3n th\u1ecb. C\u00f3 r\u1ea5t nhi\u1ec1u ch\u1ed7 \u0111\u1ec3 th\u1eed nghi\u1ec7m, nh\u1eefng b\u00e0i vi\u1ebft vui nh\u1ed9n v\u00e0 th\u00fa v\u1ecb, khi\u1ebfn cho Stories tr\u1edf n\u00ean h\u1ea5p d\u1eabn v\u00e0 \u0111\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch t\u1ea1i sao Stories c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng g\u1ea5p 15 l\u1ea7n t\u1ed1c \u0111\u1ed9 c\u1ee7a newfeeds\u00a0trong n\u0103m 2017.<\/p>\n<p>Tuy nhi\u00ean, s\u1ef1 t\u0103ng tr\u01b0\u1edfng trong Stories kh\u00f4ng ch\u1ec9 trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00e1c doanh nghi\u1ec7p c\u0169ng \u0111ang s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 social media n\u00e0y cho m\u1ee5c \u0111\u00edch marketing. Theo Kh\u1ea3o s\u00e1t xu h\u01b0\u1edbng x\u00e3 h\u1ed9i n\u0103m 2019 c\u1ee7a Hootsuite , 64% c\u00e1c marketer \u0111\u00e3\u00a0 s\u1eed d\u1ee5ng Stories tr\u00ean instagram v\u00e0o chi\u1ebfn l\u01b0\u1ee3c social media c\u1ee7a h\u1ecd ho\u1eb7c \u0111ang h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau n\u00e0y trong 12 th\u00e1ng t\u1edbi.<\/p>\n<p>Trung b\u00ecnh, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang \u0111\u0103ng stories n\u00ean \u0111\u0103ng kho\u1ea3ng b\u1ea3y ng\u00e0y m\u1ed9t th\u00e1ng , t\u00ednh trung b\u00ecnh cho m\u1ed9t Stories c\u1ee9 sau b\u1ed1n ng\u00e0y. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 h\u01a1n 100.000 l\u01b0\u1ee3t chia s\u1ebb Stories th\u01b0\u1eddng xuy\u00ean h\u01a1n (c\u1ee9 sau hai ng\u00e0y), c\u00f3 kh\u1ea3 n\u0103ng l\u00e0 do h\u1ecd c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb m\u1ed9t lo\u1ea1t c\u00e1c t\u00ednh n\u0103ng Stories cao h\u01a1n &#8211; ch\u1eb3ng h\u1ea1n nh\u01b0 th\u00eam li\u00ean k\u1ebft v\u00e0o b\u00e0i \u0111\u0103ng c\u1ee7a h\u1ecd tr\u00ean Instagram.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/days-with-stories-within-a-month-1.png\"><img decoding=\"async\" class=\"size-full wp-image-7976 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/days-with-stories-within-a-month-1.png\" alt=\"\" width=\"740\" height=\"400\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/days-with-stories-within-a-month-1.png 740w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/days-with-stories-within-a-month-1-300x162.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/days-with-stories-within-a-month-1-260x141.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/days-with-stories-within-a-month-1-50x27.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/days-with-stories-within-a-month-1-139x75.png 139w\" data-sizes=\"(max-width: 740px) 100vw, 740px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 740px; --smush-placeholder-aspect-ratio: 740\/400;\" \/><\/a><\/p>\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng \u0111ang qu\u1ea3ng c\u00e1o nhi\u1ec1u h\u01a1n th\u00f4ng qua Stories, v\u1edbi 45% chi ti\u00eau qu\u1ea3ng c\u00e1o tr\u00ean Instagram d\u00e0nh cho C\u00e2u chuy\u1ec7n , cho th\u1ea5y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang nh\u00ecn th\u1ea5y k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n v\u1edbi \u0111\u1ecbnh d\u1ea1ng tr\u1ef1c ti\u1ebfp h\u01a1n \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi Stories.<\/p>\n<p><em>N\u1ebfu b\u1ea1n th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng social media, s\u1ebd kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a Instagram Stories s\u1ebd t\u0103ng th\u00eam v\u00e0o n\u0103m 2020. Battenhall \u0111\u00e3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u cho th\u1ea5y 98% t\u00e0i kho\u1ea3n Instagram s\u1eed d\u1ee5ng C\u00e2u chuy\u1ec7n, trong khi 400 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng xem C\u00e2u chuy\u1ec7n tr\u00ean Instagram h\u00e0ng ng\u00e0y n\u1ec1n t\u1ea3ng. \u00a0<\/em><\/p>\n<p><em>C\u00f3 v\u1ebb nh\u01b0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111ang \u1ee7ng h\u1ed9 Instagram Stories cho qu\u1ea3ng c\u00e1o v\u00e0 marketing c\u1ee7a h\u1ecd, tr\u00ean th\u1ef1c t\u1ebf, m\u1ed9t trong ba Stories \u0111\u01b0\u1ee3c xem nhi\u1ec1u nh\u1ea5t l\u00e0 t\u1eeb c\u00e1c doanh nghi\u1ec7p. Tuy nhi\u00ean, c\u00e2u h\u1ecfi l\u00e0 t\u1ea1i sao ch\u00fang r\u1ea5t ph\u1ed5 bi\u1ebfn?<\/em><\/p>\n<ul>\n<li><em>Stories tr\u00ean Instagram ch\u00e2n th\u1ef1c h\u01a1n c\u00e1c b\u00e0i \u0111\u0103ng Instagram truy\u1ec1n th\u1ed1ng cho ph\u00e9p ch\u1ec9nh s\u1eeda v\u00e0 thay \u0111\u1ed5i nhanh ch\u00f3ng<\/em><\/li>\n<li><em>N\u1ed9i dung ch\u1ec9 c\u00f3 s\u1eb5n trong 24 gi\u1edd, do \u0111\u00f3, n\u00f3 l\u00e0 hi\u1ec7n t\u1ea1i v\u00e0 s\u1ebd kh\u00f4ng tr\u1edf n\u00ean l\u1ed7i th\u1eddi.<\/em><\/li>\n<li><em>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n c\u1eadp nh\u1eadt tr\u1ef1c ti\u1ebfp v\u00e0 n\u1ed9i dung th\u1eddi gian th\u1ef1c. Stories tr\u00ean Instagram th\u01b0\u1eddng l\u00e0 n\u1ed9i dung c\u1eadp nh\u1eadt nh\u1ea5t m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/em><\/li>\n<li><em>Th\u00f4ng qua Instagram Stories, b\u1ea1n c\u00f3 th\u1ec3 chia s\u1ebb b\u00e0i \u0111\u0103ng tr\u00ean Instagram c\u1ee7a ng\u01b0\u1eddi kh\u00e1c.\u00a0Ch\u1ee9c n\u0103ng n\u00e0y cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi k\u1ebft n\u1ed1i d\u1ec5 d\u00e0ng v\u1edbi c\u00e1c t\u00e0i kho\u1ea3n v\u00e0 doanh nghi\u1ec7p kh\u00e1c.<\/em><\/li>\n<\/ul>\n<p><em>Maisie cho r\u1eb1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng Instagram Stories \u0111\u1ec3 \u0111\u1ea9y ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn IGTV, \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung d\u00e0i h\u01a1n cho c\u00e1c t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd. Ngo\u00e0i ra, c\u00f3 l\u1ebd h\u01b0\u1edbng t\u1edbi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed x\u00e3 h\u1ed9i, n\u01a1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd b\u1eaft \u0111\u1ea7u b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd th\u00f4ng qua Instagram Stories.<\/em><\/p>\n<p><em>Maisie Tomlinson &#8211; \u0111i\u1ec1u ph\u1ed1i vi\u00ean marketing cho c\u00e1c Penguins Events and Incentives\u00a0<\/em><\/p>\n<p>C\u00e2u chuy\u1ec7n s\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p cho m\u1ecdi th\u01b0\u01a1ng hi\u1ec7u ngo\u00e0i kia, nh\u01b0ng v\u1edbi vi\u1ec7c ch\u00fang h\u1ea5p d\u1eabn v\u00e0 th\u1ea5y vi\u1ec7c s\u1eed d\u1ee5ng ng\u00e0y c\u00e0ng t\u0103ng s\u1ebd khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong \u0111\u1ee3i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd theo d\u00f5i \u0111\u1ec3 t\u1ea1o ra C\u00e2u chuy\u1ec7n, \u0111\u00e1ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 xem b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ch\u00fang. Khi Instagram th\u1ea5y nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng C\u00e2u chuy\u1ec7n, n\u1ec1n t\u1ea3ng c\u0169ng c\u00f3 th\u1ec3 s\u1ebd ph\u00e1t h\u00e0nh th\u00eam c\u00e1c t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ecbnh d\u1ea1ng d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n cho m\u1ed9t lo\u1ea1t c\u00e1c c\u00f4ng ty.<\/p>\n<p><b>&gt;&gt;&gt; Xem th\u00eam: <\/b><a style=\"font-weight: bold;\" href=\"https:\/\/dtmconsulting.vn\/en\/value-proposition-trong-marketing-la-gi\/\">Value Proposition trong marketing l\u00e0 g\u00ec?<\/a><b> T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng Value <\/b><span style=\"font-size: 14px;\"><b>Position<\/b><\/span><b> \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng?<\/b><\/p>\n<p>Trong l\u0129nh v\u1ef1c marketing v\u00e0 digital marketing, c\u00f3 m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c thay \u0111\u1ed5i trong to\u00e0n ng\u00e0nh m\u00e0 b\u1ea1n c\u1ea7n theo k\u1ecbp. \u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang ta theo d\u00f5i t\u1ea5t c\u1ea3 c\u00e1c xu h\u01b0\u1edbng digital marketing l\u1edbn cho n\u0103m 2020 tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau \u0111\u1ec3 gi\u00fap b\u1ea1n c\u1eadp nh\u1eadt v\u00e0 b\u1eaft k\u1ecbp c\u01a1 h\u1ed9i v\u00e0 c\u00f3 l\u1ebd \u0111\u00e2y c\u0169ng c\u00f3 th\u1ec3 coi l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh cho doanh nghi\u1ec7p<\/p>\n<p style=\"text-align: right;\">Theo Joanna Carter<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>H\u00e3y xem nh\u1eefng g\u00ec s\u1ebd l\u00e0 xu h\u01b0\u1edbng social media quan tr\u1ecdng trong n\u0103m 2020 m\u00e0 m\u1ecdi marketer c\u1ea7n ph\u1ea3i bi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u01b0\u1ee3c update th\u01b0\u1eddng xuy\u00ean v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u00f3 th\u1ec3. Social media \u0111\u00e3 qu\u00e1 ph\u1ed5 bi\u1ebfn v\u00e0 r\u1ed9ng m\u1edf \u0111\u1ebfn n\u1ed7i \u201cx\u00e2m chi\u1ebfm\u201d h\u1ebft c\u00e1c k\u00eanh digital marketing [&hellip;]<\/p>","protected":false},"author":4,"featured_media":7984,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,126,640,127],"tags":[642],"class_list":["post-7968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chuyen-doi-so","category-marketing-reports","category-trend","tag-social-media-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=7968"}],"version-history":[{"count":10,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7968\/revisions"}],"predecessor-version":[{"id":9631,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7968\/revisions\/9631"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/7984"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=7968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=7968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=7968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}