{"id":7929,"date":"2019-11-18T09:15:55","date_gmt":"2019-11-18T02:15:55","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7929"},"modified":"2023-05-30T16:18:53","modified_gmt":"2023-05-30T09:18:53","slug":"bao-cao-xu-huong-internet","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/bao-cao-xu-huong-internet\/","title":{"rendered":"B\u00e1o c\u00e1o xu h\u01b0\u1edbng Internet h\u00e0ng n\u0103m 2019 c\u1ee7a Bond Capital"},"content":{"rendered":"

B\u00e1o c\u00e1o Bond Capital cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan s\u00e2u s\u1eafc kh\u00e1c, bao g\u1ed3m m\u1ed9t ph\u1ea1m vi r\u1ed9ng l\u1edbn c\u00e1c khu v\u1ef1c nh\u01b0 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a m\u1ed9t s\u00e0n tr\u01b0\u1ee3t d\u00e0i 333 trang.<\/strong><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec3m n\u1ed5i b\u1eadt \u00a0\u0111\u1eb7c bi\u1ec7t th\u00fa v\u1ecb v\u00e0 \u00fd ngh\u0129a c\u1ee7a b\u00e1o c\u00e1o \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 Marketing<\/p>\n

S\u1eed d\u1ee5ng internet to\u00e0n c\u1ea7u > 50%<\/h2>\n

S\u1eed d\u1ee5ng Internet \u0111\u00e3 \u0111\u1ea1t con s\u1ed1 k\u1ef7 l\u1ee5c, v\u1edbi g\u1ea7n b\u1ed1n t\u1ef7 ng\u01b0\u1eddi d\u00f9ng internet to\u00e0n c\u1ea7u:<\/p>\n

\"\"<\/p>\n

 <\/p>\n

C\u00f3 v\u1ebb nh\u01b0 ch\u00fang ta \u0111ang \u0111\u1ea1t \u0111\u1ebfn \u0111i\u1ec3m b\u00e3o h\u00f2a khi t\u0103ng tr\u01b0\u1edfng \u00a0\u0111ang ch\u1eadm l\u1ea1i \u2013 T\u0103ng tr\u01b0\u1eddng ch\u1eadm l\u1ea1i t\u1edbi 6%.<\/p>\n

C\u00f4ng ngh\u1ec7 th\u1ed1ng tr\u1ecb kinh doanh to\u00e0n c\u1ea7u<\/h2>\n

B\u1ea3y trong s\u1ed1 m\u01b0\u1eddi c\u00f4ng ty c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi b\u1edfi v\u1ed1n h\u00f3a th\u1ecb tr\u01b0\u1eddng l\u00e0 c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7<\/p>\n

\"\"<\/p>\n

\u0110i\u1ec1u n\u00e0y nh\u1ea5n m\u1ea1nh s\u1ef1 th\u1ed1ng tr\u1ecb li\u00ean t\u1ee5c c\u1ee7a c\u00f4ng ngh\u1ec7 l\u1edbn (M\u1ef9) v\u00e0 \u1ea3nh h\u01b0\u1edfng c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi th\u1ebf gi\u1edbi, t\u1eeb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (Amazon), qu\u1ea3ng c\u00e1o (Google, Facebook) \u0111\u1ebfn ph\u1ea7n c\u1ee9ng (Apple, Microsoft).\u00a0V\u1edbi vi\u1ec7c Apple \u0111i theo s\u1ef1 d\u1eabn d\u1eaft c\u1ee7a Amazon v\u00e0\u00a0h\u01b0\u1edbng t\u1edbi c\u00e1c d\u1ecbch v\u1ee5\u00a0, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y s\u1ef1 gi\u00e1n \u0111o\u1ea1n h\u01a1n n\u1eefa \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi, bao g\u1ed3m TV, d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh v\u00e0 ch\u01a1i game.<\/p>\n

T\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1ed5n \u0111\u1ecbnh – nh\u01b0ng ch\u1eadm l\u1ea1i<\/h2>\n

B\u00e1o c\u00e1o nh\u1ea5n m\u1ea1nh r\u1eb1ng trong khi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1edf M\u1ef9 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n, th\u00ec t\u1ed1c \u0111\u1ed9 n\u00e0y ch\u1eadm h\u01a1n (t\u0103ng 12,1% trong Q4 2018 so v\u1edbi c.17% trong Q4 2017), cho th\u1ea5y \u0111i\u1ec3m b\u00e3o h\u00f2a ti\u1ec1m n\u0103ng<\/p>\n

\"\"<\/p>\n

Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 v\u1eabn kh\u00f4ng c\u00f3 ch\u1ed7 \u0111\u1ec3 ph\u00e1t tri\u1ec3n.\u00a0Kh\u00f4ng th\u1ec3 duy tr\u00ec m\u1ee9c t\u0103ng tr\u01b0\u1edfng cao li\u00ean t\u1ee5c trong th\u1eddi gian d\u00e0i v\u00e0 do \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng minh, hi\u1ec3u bi\u1ebft v\u1edbi\u00a0\u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb tr\u1ef1c tuy\u1ebfn\u00a0m\u1ea1nh m\u1ebd\u00a0(v\u00ed d\u1ee5 Boohoo, Etsy) c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 n\u1ed5i b\u1eadt v\u00e0 gi\u00e0nh th\u1ecb ph\u1ea7n.<\/p>\n

>>> Xem th\u00eam: H\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a Gen Z trong m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang thay \u0111\u1ed5i<\/a><\/p>\n

Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn t\u0103ng t\u1ed1c<\/h2>\n

Chi ti\u00eau qu\u1ea3ng c\u00e1o tr\u00ean Internet \u1edf M\u1ef9 \u0111\u00e3 t\u0103ng 22% so v\u1edbi 21% trong n\u0103m 2018, v\u1edbi s\u1ef1 \u0111\u00f3ng g\u00f3p ng\u00e0y c\u00e0ng t\u0103ng t\u1eeb di \u0111\u1ed9ng.<\/p>\n

\"\"<\/p>\n

\u0110\u00fang nh\u01b0 d\u1ef1 \u0111o\u00e1n, ph\u1ea7n l\u1edbn chi ti\u00eau \u0111\u01b0\u1ee3c t\u1eadp trung v\u00e0o Facebook v\u00e0 Google, m\u1eb7c d\u00f9 th\u1eadt th\u00fa v\u1ecb khi ghi nh\u1eadn s\u1ef1 t\u0103ng tr\u01b0\u1edfng gia t\u0103ng t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c, nh\u01b0 Amazon, Snapchat v\u00e0 Twitter<\/p>\n

\"\"<\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 marketing \u0111ang t\u00ecm ki\u1ebfm c\u00e1c t\u00f9y ch\u1ecdn \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1 cung c\u1ea5p cho h\u1ecd c\u01a1 h\u1ed9i \u0111\u1ec3\u00a0t\u00f9y ch\u1ec9nh \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a h\u1ecd\u00a0, c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m v\u00e0 cung c\u1ea5p c\u00e1c c\u00e1ch m\u1edbi v\u00e0 th\u00fa v\u1ecb \u0111\u1ec3 mua tr\u1ef1c tuy\u1ebfn.<\/p>\n

R\u00f5 r\u00e0ng r\u1eb1ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng ti\u1ebfp t\u1ee5c l\u00e0 \u0111\u1ecbnh d\u1ea1ng m\u1eb7c \u0111\u1ecbnh v\u00e0 Facebook v\u00e0 Google v\u1eabn l\u00e0 c\u00e1c k\u00eanh ch\u00ednh \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3.\u00a0Tuy nhi\u00ean, s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c k\u00eanh \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp v\u00e0 s\u1eafp ph\u00e1t tri\u1ec3n (v\u00ed d\u1ee5: Amazon chuy\u1ec3n sang qu\u1ea3ng c\u00e1o), c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng c\u00e1ch th\u1ee9c ng\u00e0y c\u00e0ng m\u1edbi v\u00e0 th\u00fa v\u1ecb \u0111\u1ec3 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn<\/p>\n

S\u1eed d\u1ee5ng Internet t\u0103ng tr\u01b0\u1edfng<\/h1>\n

Vi\u1ec7c s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 \u1edf M\u1ef9 \u0111\u00e3 t\u0103ng t\u1ed1c, t\u0103ng 7% so v\u1edbi n\u0103m tr\u01b0\u1edbc, v\u1edbi ng\u01b0\u1eddi M\u1ef9 d\u00e0nh 6,3 gi\u1edd m\u1ed7i ng\u00e0y trong n\u0103m 2018<\/p>\n

\"\"<\/p>\n

Ph\u1ea7n l\u1edbn s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u1ebfn t\u1eeb thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 c\u00e1c thi\u1ebft b\u1ecb \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i kh\u00e1c, trong khi th\u1eddi gian d\u00e0nh cho m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n \/ m\u00e1y t\u00ednh x\u00e1ch tay \u0111\u00e3 gi\u1ea3m.\u00a0\u0110\u00e2y \u00a0l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u r\u00f5 r\u00e0ng v\u1ec1 n\u01a1i c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o n\u00ean t\u1eadp trung s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd v\u00e0 c\u00e1c \u0111\u1ecbnh d\u1ea1ng h\u1ecd n\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thu h\u00fat v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3.<\/p>\n

M\u1ecdi ng\u01b0\u1eddi \u0111\u0103ng t\u1ea3i h\u00ecnh \u1ea3nh v\u00e0 video<\/h2>\n

R\u1ea5t nhi\u1ec1u th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Facebook, Instagram v\u00e0 YouTube c\u00f3 li\u00ean quan \u0111\u1ebfn k\u1ef9 n\u0103ng c\u1ee7a h\u1ecd trong vi\u1ec7c th\u00fac \u0111\u1ea9y mong mu\u1ed1n t\u1ef1 nhi\u00ean c\u1ee7a m\u1ecdi ng\u01b0\u1eddi , \u0111\u1ec3 \u00a0h\u1ecd chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh.<\/p>\n

H\u00ecnh \u1ea3nh l\u00e0 h\u00ecnh th\u1ee9c l\u00e2u \u0111\u1eddi nh\u1ea5t c\u1ee7a ‘giao ti\u1ebfp c\u00f3 th\u1ec3 v\u1eadn chuy\u1ec3n’ v\u00e0 trong 20 n\u0103m qua. Hi\u1ec7n nay, c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t \u0111\u1ec3 h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng trong vi\u1ec7c t\u1ea1o h\u00ecnh \u1ea3nh d\u1ec5 d\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n

\"\"<\/p>\n

Xu h\u01b0\u1edbng \u0111\u00e1ng ch\u00fa \u00fd kh\u00e1c \u0111\u1ec3 coi ch\u1eebng<\/h1>\n

M\u1ed9t s\u1ed1 xu h\u01b0\u1edbng s\u1ebd ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi m\u1ed9t s\u1ed1 ng\u01b0\u1eddi kh\u00e1c.\u00a0 m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng v\u00e0 hi\u1ec3u bi\u1ebft \u0111\u00e1ng ch\u00fa \u00fd kh\u00e1c t\u1eeb b\u00e1o c\u00e1o c\u1ee7a Bond Capital:<\/p>\n