{"id":7786,"date":"2019-10-12T13:34:09","date_gmt":"2019-10-12T06:34:09","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7786"},"modified":"2020-05-26T14:36:59","modified_gmt":"2020-05-26T07:36:59","slug":"13-tools-phan-tich-doi-thu-canh-tranh-nghien-cuu-thi-truong-phan-1","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/13-tools-phan-tich-doi-thu-canh-tranh-nghien-cuu-thi-truong-phan-1\/","title":{"rendered":"13 Tools ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng [Ph\u1ea7n 1]"},"content":{"rendered":"

Kh\u00f4ng c\u00f3 g\u00ec c\u1ea7n b\u00e0n c\u00e3i v\u1ec1 vi\u1ec7c Marketing ng\u00e0y nay l\u00e0 m\u1ed9t cu\u1ed9c chi\u1ebfn tranh gi\u00e0nh s\u1ef1 ch\u00fa \u00fd t\u1eeb kh\u00e1ch h\u00e0ng. V\u00e0 v\u1edbi s\u1ed1 l\u01b0\u1ee3ng c\u00e1c k\u00eanh ng\u00e0y c\u00e0ng nhi\u1ec1u, s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng tr\u1edf l\u00ean gay g\u1eaft.<\/p>\r\n

C\u1ea1nh tranh cho l\u01b0\u1ee3t traffic, n\u01a1i hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o, s\u1ed1 l\u01b0\u1ee3t ng\u01b0\u1eddi gh\u00e9 th\u0103m v\u00e0 c\u1ea3 sales. C\u1ea1nh tranh list \u0111i v\u00e0 v\u1ec1. V\u00e0 khi \u00fd t\u01b0\u1edfng c\u1ea1nh tranh kh\u00f4ng c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t “fun” th\u00ec vi\u1ec7c nh\u1edd \u0111\u1ebfn c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft.<\/p>\r\n

T\u1ea1i sao c\u1ea7n ph\u1ea3i c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh?<\/strong><\/h1>\r\n

C\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch c\u1ea1nh tranh<\/strong> gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 ch\u00e8n l\u00ean c\u00e1c \u0111\u1ed1i th\u1ee7 h\u00e0ng \u0111\u1ea7u.<\/p>\r\n

V\u00e0 v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p, b\u1ea1n c\u00f3 th\u1ec3 d\u00e0nh \u00edt n\u1ed7 l\u1ef1c h\u01a1n \u0111\u1ec3 c\u1ed1 g\u1eafng \u0111\u00e0o \u0111\u1ea5t cho \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00f3 nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 marketing th\u1ef1c s\u1ef1.<\/p>\r\n

Thay v\u00ec d\u00e0nh qu\u00e1 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 c\u1ed1 g\u1eafng theo d\u00f5i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, t\u1ea1i sao b\u1ea1n kh\u00f4ng \u0111\u1ec3 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 th\u00f4ng minh l\u00e0m vi\u1ec7c \u0111\u00f3 cho b\u1ea1n?<\/p>\r\n

C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh cho Social Media<\/h1>\r\n

1.\u00a0Sprout Social<\/h2>\r\n

V\u1edbi ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng No. 1 channel for connecting with customers,\u00a0kh\u00f4ng c\u00f3 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u t\u1ed1t h\u01a1n \u0111\u1ec3 ph\u00e2n t\u00edch c\u1ea1nh tranh.\u00a0<\/p>\r\n

Sprout Social cho ph\u00e9p b\u1ea1n hi\u1ec3u hi\u1ec7u su\u1ea5t c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i t\u1eeb nhi\u1ec1u g\u00f3c \u0111\u1ed9.<\/p>\r\n

B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng suite of competitive reports Sprout\u00a0\u0111\u1ec3 theo d\u00f5i c\u00e1c s\u1ed1 li\u1ec7u c\u01a1 b\u1ea3n tr\u00ean Facebook, Twitter v\u00e0 Instagram v\u00e0 so s\u00e1nh ch\u00fang v\u1edbi c\u00e1c s\u1ed1 li\u1ec7u c\u00f4ng ty c\u1ee7a b\u1ea1n.<\/p>\r\n

Cho d\u00f9 b\u1ea1n mu\u1ed1n xem l\u00e9n nh\u1eefng g\u00ec \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n \u0111ang \u0111\u0103ng ho\u1eb7c \u0111\u00e1nh gi\u00e1 m\u1ee9c t\u0103ng tr\u01b0\u1edfng c\u1ee7a b\u1ea1n so v\u1edbi m\u1ee9c trung b\u00ecnh c\u1ee7a profiles \u0111\u01b0\u1ee3c so s\u00e1nh, t\u1ea5t c\u1ea3 ch\u1ec9 l\u00e0 m\u1ed9t c\u00fa nh\u1ea5n chu\u1ed9t, b\u1ecf \u0111i nh\u1eefng nghi\u00ean c\u1ee9u th\u1ee7 c\u00f4ng t\u1ebb nh\u1ea1t v\u00e0 b\u1ea3ng t\u00ednh l\u1ed9n x\u1ed9n.<\/p>\r\n

\"\"<\/p>\r\n

Sprout c\u0169ng cung c\u1ea5p competitive analytics on Instagram<\/p>\r\n

V\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u1eb7n s\u00e2u h\u01a1n n\u1eefa b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng\u00a0c\u00f4ng c\u1ee5 Advanced Listening c\u1ee7a Sprout\u00a0.<\/p>\r\n

B\u1eb1ng tapping into publicly available social conversations, b\u1ea1n c\u00f3 th\u1ec3 nhanh ch\u00f3ng t\u00ecm hi\u1ec3u xem ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, c\u0169ng nh\u01b0 ki\u1ec3m tra chia s\u1ebb ti\u1ebfng n\u00f3i c\u1ee7a ch\u00ednh b\u1ea1n trong ng\u00e0nh.<\/p>\r\n

V\u1edbi quy\u1ec1n truy c\u1eadp tr\u1ef1c ti\u1ebfp v\u00e0o consumer sentiment, Sprout gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\r\n

>>> Xem th\u00eam: 6 b\u01b0\u1edbc nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a><\/p>\r\n

2.\u00a0Phlanx<\/h2>\r\n

M\u00e1y t\u00ednh t\u01b0\u01a1ng t\u00e1c Instagram n\u00e0y g\u1ee3i \u00fd cho b\u1ea1n v\u1ec1 m\u1ee9c \u0111\u1ed9 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ea5t k\u1ef3 ng\u01b0\u1eddi theo d\u00f5i t\u00e0i kho\u1ea3n n\u00e0o.\u00a0\u0110\u00e2y l\u00e0 m\u1ed9t t\u00e0i nguy\u00ean tuy\u1ec7t v\u1eddi \u0111\u1ec3 ph\u00e2n t\u00edch s\u1ef1 hi\u1ec7n di\u1ec7n Instagram c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n.\u00a0Th\u00eam v\u00e0o \u0111\u00f3, n\u00f3 t\u0103ng g\u1ea5p \u0111\u00f4i nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 t\u00ecm hi\u1ec3u xem m\u1ed9t ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng c\u00f3 theo d\u00f5i h\u1ee3p ph\u00e1p hay kh\u00f4ng.<\/p>\r\n

T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c c\u1ee7a Phlanx \u0111\u01b0\u1ee3c t\u00ednh d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i m\u00e0 t\u00e0i kho\u1ea3n c\u00f3 so v\u1edbi t\u1ef7 l\u1ec7 ng\u01b0\u1eddi theo d\u00f5i t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung (likes, comments, v.v.).<\/p>\r\n

V\u00ed d\u1ee5:\u00a0\u00a0Trader Joes\u00a0\u00a0c\u00f3 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c l\u00e0 2,56%.\u00a0\u0110\u00e2y l\u00e0 m\u1ed9t \u0111i\u1ec3m s\u1ed1 c\u00f4ng b\u1eb1ng cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u1edbn h\u01a1n \u0111\u0103ng tr\u00ean c\u01a1 s\u1edf nh\u1ea5t qu\u00e1n.<\/p>\r\n

\"\"<\/p>\r\n

Nh\u01b0ng h\u00e3y so s\u00e1nh \u0111i\u1ec1u \u0111\u00f3 v\u1edbi nh\u1eefng ng\u01b0\u1eddi nh\u01b0\u00a0\u00a0Denny\u00a0, n\u1ed5i ti\u1ebfng v\u1edbi nh\u1eefng ng\u01b0\u1eddi h\u00e2m m\u1ed9 cu\u1ed3ng nhi\u1ec7t v\u00e0 th\u00edch x\u00e3 h\u1ed9i:<\/p>\r\n

\"\"<\/figure>\r\n

\u0110i\u1ec3m s\u1ed1 n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ea5t c\u1ea3, cu\u1ed1i c\u00f9ng c\u1ee7a s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean Instagram c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng n\u00f3 mang l\u1ea1i m\u1ed9t s\u1ed1 quan \u0111i\u1ec3m r\u1ea5t c\u1ea7n thi\u1ebft.<\/p>\r\n

L\u1ea5y\u00a0v\u00ed d\u1ee5 v\u1ec1\u00a0Adidas\u00a0, m\u1ed9t trong nh\u1eefng t\u00e0i kho\u1ea3n \u0111\u01b0\u1ee3c theo d\u00f5i nhi\u1ec1u nh\u1ea5t.\u00a0H\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c \u0111i\u00ean r\u1ed3 tr\u00ean c\u00e1c b\u00e0i \u0111\u0103ng c\u1ee7a h\u1ecd, nh\u01b0ng n\u00f3 th\u1ea5p so v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i kh\u1ed5ng l\u1ed3 c\u1ee7a h\u1ecd.<\/p>\r\n

\"\"<\/figure>\r\n

\u0110i\u1ec1u n\u00e0y n\u00f3i l\u00ean m\u1ed9t \u0111i\u1ec3m l\u1edbn h\u01a1n v\u1ec1 competitive analysis on social media. C\u00e1c v\u1ea5n \u0111\u1ec1 b\u1ed1i c\u1ea3nh.\u00a0Th\u1eadt d\u1ec5 d\u00e0ng \u0111\u1ec3 b\u1ecb cu\u1ed1n v\u00e0o s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i, nh\u01b0ng s\u1ef1 tham gia \u0111\u01b0\u1ee3c cho l\u00e0 m\u1ed9t s\u1ed1 li\u1ec7u quan tr\u1ecdng h\u01a1n nhi\u1ec1u.\u00a0<\/p>\r\n

>>> Xem th\u00eam: C\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh t\u1ed1t nh\u1ea5t<\/a><\/p>\r\n

3.\u00a0Social Blade<\/h2>\r\n

M\u1ed9t c\u00f4ng c\u1ee5 th\u00fa v\u1ecb \u0111\u1ec3 ki\u1ec3m tra c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn h\u01a1n l\u00e0 Social Blade.\u00a0N\u00f3 \u0111\u00e1nh gi\u00e1 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i v\u1ec1 l\u01b0\u1ee3t th\u00edch c\u1ee7a Twitter, Instagram v\u00e0 YouTube trong s\u1ed1 c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c.\u00a0M\u1eb7c d\u00f9 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng v\u00e0 YouTubers, nh\u01b0ng c\u00f3 m\u1ed9t s\u1ed1 hi\u1ec3u bi\u1ebft th\u00fa v\u1ecb \u1edf \u0111\u00e2y cho c\u00e1c marketer.<\/p>\r\n

V\u00ed d\u1ee5: ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean Twitter c\u1ee7a h\u1ecd \u00e1p d\u1ee5ng m\u1ed9t c\u1ea5p \u0111\u1ed9 tr\u1ef1c tuy\u1ebfn tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 l\u01b0\u1ee3t th\u00edch v\u00e0 l\u01b0\u1ee3t th\u00edch.<\/p>\r\n

\"\"<\/p>\r\n

C\u00f3 l\u1ebd \u0111\u00e1ng ch\u00fa \u00fd nh\u1ea5t, Social Blade cung c\u1ea5p c\u1eadp nh\u1eadt ng\u01b0\u1eddi theo d\u00f5i h\u00e0ng ng\u00e0y c\u0169ng nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i tr\u1ef1c ti\u1ebfp.<\/p>\r\n

\"SocialBlade<\/p>\r\n

M\u1ed9t t\u00ednh n\u0103ng th\u00fa v\u1ecb kh\u00e1c l\u00e0 kh\u1ea3 n\u0103ng x\u1ebfp ch\u1ed3ng s\u1ef1 hi\u1ec7n di\u1ec7n x\u00e3 h\u1ed9i c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1edbi nhau.<\/p>\r\n

\"SocialBlade<\/figure>\r\n

 <\/p>\r\n

>>> Xem th\u00eam<\/strong>: Khai th\u00e1c Insight kh\u00e1ch h\u00e0ng t\u1eeb vi\u1ec7c ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a><\/p>\r\n

Theo Sprout Social<\/p>","protected":false},"excerpt":{"rendered":"Kh\u00f4ng c\u00f3 g\u00ec c\u1ea7n b\u00e0n c\u00e3i v\u1ec1 vi\u1ec7c Marketing ng\u00e0y nay l\u00e0 m\u1ed9t cu\u1ed9c chi\u1ebfn tranh gi\u00e0nh s\u1ef1 ch\u00fa \u00fd t\u1eeb kh\u00e1ch h\u00e0ng. V\u00e0 v\u1edbi s\u1ed1 l\u01b0\u1ee3ng c\u00e1c k\u00eanh ng\u00e0y c\u00e0ng nhi\u1ec1u, s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng tr\u1edf l\u00ean gay g\u1eaft. C\u1ea1nh tranh cho l\u01b0\u1ee3t traffic, n\u01a1i hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o, s\u1ed1 l\u01b0\u1ee3t ng\u01b0\u1eddi gh\u00e9 [...]","protected":false},"author":17,"featured_media":7847,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[643,651,652],"class_list":["post-7786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-marketing-tools","tag-nghien-cuu-thi-truong-tag","tag-phan-tich-du-lieu-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=7786"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7786\/revisions"}],"predecessor-version":[{"id":11322,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7786\/revisions\/11322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/7847"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=7786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=7786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=7786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}