{"id":7758,"date":"2019-10-08T17:25:30","date_gmt":"2019-10-08T10:25:30","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7758"},"modified":"2019-12-07T10:15:34","modified_gmt":"2019-12-07T03:15:34","slug":"bao-cao-top-10-cong-ty-uy-tin-nganh-thuc-pham-do-uong-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/bao-cao-top-10-cong-ty-uy-tin-nganh-thuc-pham-do-uong-tai-viet-nam\/","title":{"rendered":"[B\u00e1o c\u00e1o] Top 10 C\u00f4ng ty uy t\u00edn ng\u00e0nh th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"
\r\n

Ng\u00e0y 08\/10\/2019, Vietnam Report va\u0300 VietNamNet ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 Top 10 C\u00f4ng ty uy t\u00edn ng\u00e0nh th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng n\u0103m 2019.<\/strong><\/p>\r\n<\/header>\r\n

\r\n

Top 10 C\u00f4ng ty uy t\u00edn ng\u00e0nh th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng n\u0103m 2019 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean c\u00e1c nguy\u00ean t\u1eafc khoa h\u1ecdc v\u00e0 kh\u00e1ch quan. C\u00e1c c\u00f4ng ty \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1, x\u1ebfp h\u1ea1ng d\u1ef1a tr\u00ean 3 ti\u00eau ch\u00ed ch\u00ednh: (1) N\u0103ng l\u1ef1c t\u00e0i ch\u00ednh th\u1ec3 hi\u1ec7n tr\u00ean b\u00e1o c\u00e1o t\u00e0i ch\u00ednh n\u0103m g\u1ea7n nh\u1ea5t (t\u1ed5ng t\u00e0i s\u1ea3n, t\u1ed5ng doanh thu, l\u1ee3i nhu\u1eadn, hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng, hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng v\u1ed1n,… ); (2) Uy t\u00edn truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 b\u1eb1ng ph\u01b0\u01a1ng ph\u00e1p Media Coding – m\u00e3 h\u00f3a c\u00e1c b\u00e0i vi\u1ebft v\u1ec1 c\u00f4ng ty tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng c\u00f3 \u1ea3nh h\u01b0\u1edfng; (3) Kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty; Kh\u1ea3o s\u00e1t chuy\u00ean gia \u0111\u00e1nh gi\u00e1 v\u1ecb th\u1ebf c\u1ee7a c\u00e1c c\u00f4ng ty trong ng\u00e0nh; v\u00e0 Kh\u1ea3o s\u00e1t doanh nghi\u1ec7p \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong th\u00e1ng 9\/2019 v\u1ec1 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, lao \u0111\u1ed9ng, v\u1ed1n, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng doanh thu, l\u1ee3i nhu\u1eadn, k\u1ebf ho\u1ea1ch ho\u1ea1t \u0111\u1ed9ng trong n\u0103m 2019,…<\/p>\r\n

Danh s\u00e1ch Top 10 C\u00f4ng ty th\u1ef1c ph\u1ea9m uy t\u00edn n\u0103m 2019 – nh\u00f3m ng\u00e0nh: S\u1eefa v\u00e0 s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa<\/strong><\/p>\r\n

\"\"<\/strong><\/p>\r\n

Danh s\u00e1ch Top 10 C\u00f4ng ty th\u1ef1c ph\u1ea9m uy t\u00edn n\u0103m 2019 – nh\u00f3m ng\u00e0nh: \u0110\u01b0\u1eddng, b\u00e1nh k\u1eb9o v\u00e0 th\u1ef1c ph\u1ea9m dinh d\u01b0\u1ee1ng kh\u00e1c<\/strong><\/p>\r\n

\"\"Danh s\u00e1ch Top 10 C\u00f4ng ty th\u1ef1c ph\u1ea9m uy t\u00edn n\u0103m 2019 – nh\u00f3m ng\u00e0nh: Th\u1ef1c ph\u1ea9m \u0111\u00f3ng g\u00f3i, gia v\u1ecb, d\u1ea7u \u0103n<\/strong><\/p>\r\n

\"\"<\/strong><\/p>\r\n

Danh s\u00e1ch Top 10 C\u00f4ng ty th\u1ef1c ph\u1ea9m uy t\u00edn n\u0103m 2019 – nh\u00f3m ng\u00e0nh: Th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng, \u0111\u00f4ng l\u1ea1nh<\/strong><\/p>\r\n

\"\"<\/strong><\/p>\r\n

Danh s\u00e1ch Top 10 C\u00f4ng ty \u0111\u1ed3 u\u1ed1ng uy t\u00edn n\u0103m 2019 – nh\u00f3m ng\u00e0nh: \u0110\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n<\/strong><\/p>\r\n

\"\"<\/strong><\/p>\r\n

Danh s\u00e1ch Top 10 C\u00f4ng ty \u0111\u1ed3 u\u1ed1ng uy t\u00edn n\u0103m 2019 – nh\u00f3m ng\u00e0nh: \u0110\u1ed3 u\u1ed1ng kh\u00f4ng c\u1ed3n (n\u01b0\u1edbc gi\u1ea3i kh\u00e1t, tr\u00e0, c\u00e0 ph\u00ea)<\/strong><\/p>\r\n

\"\"<\/strong><\/p>\r\n

Nh\u1eadn di\u1ec7n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn ng\u00e0nh th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng giai \u0111o\u1ea1n 2018-2019<\/span><\/strong><\/p>\r\n

Kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a Vietnam Report \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong th\u00e1ng 9\/2019 \u0111\u00e3 \u0111i\u1ec3m m\u1eb7t m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u ti\u00eau bi\u1ec3u \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn nhi\u1ec1u nh\u1ea5t (ph\u00e2n theo nh\u00f3m s\u1ea3n ph\u1ea9m) bao g\u1ed3m: Vissan (Th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng), C\u00e1i L\u00e2n (Gia v\u1ecb, D\u1ea7u \u0103n), Vinamilk (S\u1eefa), \u0110\u01b0\u1eddng Qu\u1ea3ng Ng\u00e3i (B\u00e1nh k\u1eb9o), Heineken (Bia r\u01b0\u1ee3u), Pepsi (N\u01b0\u1edbc ng\u1ecdt), Trung Nguy\u00ean (C\u00e0 ph\u00ea), Acecook (\u0110\u00f3ng g\u00f3i, \u0111\u1ed3 h\u1ed9p)<\/p>\r\n

H\u00ecnh 1: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn nhi\u1ec1u nh\u1ea5t n\u0103m 2019 (ph\u00e2n theo nh\u00f3m s\u1ea3n ph\u1ea9m)<\/span><\/strong><\/p>\r\n

\"\"<\/span><\/strong><\/p>\r\n

Theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a Vietnam Report, truy\u1ec1n th\u00f4ng c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp gi\u1eefa nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn t\u1ed1t h\u01a1n khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm. Tuy nhi\u00ean, k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng cho th\u1ea5y, s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean truy\u1ec1n th\u00f4ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p ng\u00e0nh th\u1ef1c ph\u1ea9m, \u0111\u1ed3 u\u1ed1ng hi\u1ec7n c\u00f2n h\u1ea1n ch\u1ebf. Ch\u1ec9 49,7% s\u1ed1 doanh nghi\u1ec7p \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u c\u00f3 l\u01b0\u1ee3ng th\u00f4ng tin \u0111\u1ea1t ng\u01b0\u1ee1ng nh\u1eadn th\u1ee9c (xem th\u00eam box ghi ch\u00fa), trong \u0111\u00f3 52,1% c\u00f3 t\u1ea7n su\u1ea5t xu\u1ea5t hi\u1ec7n t\u1ed1i thi\u1ebfu 1 l\u1ea7n\/ 1 th\u00e1ng. V\u1ec1 \u0111\u1ed9 \u0111a d\u1ea1ng th\u00f4ng tin, 11,6% s\u1ed1 doanh nghi\u1ec7p c\u00f3 th\u00f4ng tin bao ph\u1ee7 10\/24 s\u1ed1 nh\u00f3m ch\u1ee7 \u0111\u1ec1 c\u00f3 li\u00ean quan t\u1edbi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. 3 nh\u00f3m ch\u1ee7 \u0111\u1ec1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t: T\u00e0i ch\u00ednh\/ K\u1ebft qu\u1ea3 kinh doanh, C\u1ed5 phi\u1ebfu, S\u1ea3n ph\u1ea9m.<\/p>\r\n

V\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng th\u00f4ng tin, doanh nghi\u1ec7p \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 “an to\u00e0n” khi \u0111\u1ea1t t\u1ef7 l\u1ec7 ch\u00eanh l\u1ec7ch th\u00f4ng tin t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c so v\u1edbi t\u1ed5ng l\u01b0\u1ee3ng th\u00f4ng tin \u0111\u01b0\u1ee3c m\u00e3 h\u00f3a \u1edf m\u1ee9c 10%, tuy nhi\u00ean ng\u01b0\u1ee1ng “t\u1ed1t nh\u1ea5t” l\u00e0 tr\u00ean 20%. Trong ng\u00e0nh th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng, hi\u1ec7n c\u00f3 kho\u1ea3ng 28% s\u1ed1 doanh nghi\u1ec7p \u0111\u1ea1t m\u1ee9c 10% n\u00e0y.<\/p>\r\n

>>> Xem th\u00eam: [B\u00c1O C\u00c1O] S\u1ef1 m\u00e2u thu\u1eabn gi\u1eefa Ng\u01b0\u1eddi ti\u00eau d\u00f9ng, Tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a v\u00e0 B\u1ea3o m\u1eadt d\u1eef li\u1ec7u<\/a><\/p>\r\n

H\u00ecnh 2: 10 doanh nghi\u1ec7p c\u00f3 t\u1ef7 l\u1ec7 ch\u00eanh l\u1ec7ch th\u00f4ng tin t\u00edch c\u1ef1c\/ti\u00eau c\u1ef1c cao nh\u1ea5t tr\u00ean truy\u1ec1n th\u00f4ng trong giai \u0111o\u1ea1n t\u1eeb th\u00e1ng 8\/2018 \u0111\u1ebfn th\u00e1ng 8\/2019<\/span><\/strong><\/p>\r\n

\"\"<\/span><\/strong>Ngu\u1ed3n: Vietnam Report<\/span><\/em><\/p>\r\n

Ph\u1ea7n l\u1edbn c\u00e1c doanh nghi\u1ec7p th\u1ef1c ph\u1ea9m \u0111\u1ed3 u\u1ed1ng trong kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report c\u0169ng cho r\u1eb1ng nh\u1eefng r\u1ee7i ro li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 uy t\u00edn doanh nghi\u1ec7p s\u1ebd c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t kinh doanh. Tuy nhi\u00ean, nh\u00ecn chung, kh\u00f4ng ch\u1ec9 c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng m\u00e0 ph\u1ea7n \u0111\u00f4ng c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t \u0111\u1ec1u kh\u00e1 d\u00e8 d\u1eb7t v\u1edbi truy\u1ec1n th\u00f4ng b\u1edfi thi\u1ebfu kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t th\u00f4ng tin. \u0110\u00e2y c\u0169ng l\u00e0 b\u00e0i to\u00e1n kh\u00f3 cho c\u00e1c doanh nghi\u1ec7p \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i v\u00e0 th\u00f4ng tin \u0111a chi\u1ec1u nh\u01b0 hi\u1ec7n nay.<\/p>\r\n

H\u00ecnh 2: M\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c r\u1ee7i ro \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t kinh doanh c\u1ee7a DN<\/span><\/strong><\/p>\r\n

\"\"<\/span><\/strong><\/p>\r\n

Ngu\u1ed3n: Vietnam Report<\/span><\/em><\/p>\r\n

B\u1ee9c tranh to\u00e0n c\u1ea3nh ng\u00e0nh th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng Vi\u1ec7t Nam n\u0103m 2019<\/span><\/strong><\/p>\r\n

Ng\u00e0nh Th\u1ef1c ph\u1ea9m v\u00e0 \u0110\u1ed3 u\u1ed1ng nhi\u1ec1u n\u0103m nay lu\u00f4n l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh kinh t\u1ebf quan tr\u1ecdng v\u00e0 c\u00f2n nhi\u1ec1u ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a Vi\u1ec7t Nam. X\u00e9t v\u1ec1 gi\u00e1 tr\u1ecb s\u1ea3n xu\u1ea5t, \u0111\u00e2y l\u00e0 ng\u00e0nh c\u00f3 gi\u00e1 tr\u1ecb s\u1ea3n xu\u1ea5t l\u1edbn nh\u1ea5t v\u00e0 c\u00f3 t\u1ed5ng doanh thu l\u1edbn th\u1ee9 hai trong s\u1ed1 c\u00e1c ng\u00e0nh h\u00e0ng kinh t\u1ebf Vi\u1ec7t Nam. Ng\u00e0nh \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd ti\u1ebfp t\u1ee5c duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh \u0111\u1ebfn n\u0103m 2020 v\u1edbi m\u1ee9c t\u0103ng trung b\u00ecnh 10,9%\/n\u0103m nh\u1edd thu nh\u1eadp ng\u01b0\u1eddi d\u00e2n c\u1ea3i thi\u1ec7n v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m gi\u00e1 tr\u1ecb cao h\u01a1n s\u1ebd chi\u1ebfm l\u0129nh th\u1ecb hi\u1ebfu ti\u00eau d\u00f9ng. Nhu c\u1ea7u ti\u00eau d\u00f9ng th\u1ef1c ph\u1ea9m s\u1ea1ch v\u00e0 \u0111\u1ed3 u\u1ed1ng c\u00f3 l\u1ee3i cho s\u1ee9c kh\u1ecfe s\u1ebd c\u00f3 nh\u1eefng b\u01b0\u1edbc chuy\u1ec3n t\u00edch c\u1ef1c trong t\u1ea5t c\u1ea3 c\u00e1c ph\u00e2n kh\u00fac \u0111i k\u00e8m v\u1edbi s\u1ef1 d\u1ecbch chuy\u1ec3n l\u00ean nh\u00f3m h\u00e0ng th\u1ef1c ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao trong t\u01b0\u01a1ng lai, h\u1ee9a h\u1eb9n c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng m\u1ea1nh cho c\u00e1c c\u00f4ng ty th\u1ef1c ph\u1ea9m s\u1ea1ch v\u00e0 th\u1ee9c u\u1ed1ng c\u00f3 l\u1ee3i cho s\u1ee9c kh\u1ecfe.<\/p>\r\n

Trong kh\u1ea3o s\u00e1t nhanh c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh do Vietnam Report ti\u1ebfn h\u00e0nh th\u00e1ng 9\/2019, c\u00f3 \u0111\u1ebfn 66% c\u00e1c doanh nghi\u1ec7p tham gia kh\u1ea3o s\u00e1t t\u1ef1 tin r\u1eb1ng h\u1ecd s\u1ebd t\u0103ng tr\u01b0\u1edfng trong m\u1ee9c doanh thu v\u00e0 l\u1ee3i nhu\u1eadn trong n\u0103m 2019, ch\u1ec9 c\u00f3 27% cho r\u1eb1ng t\u0103ng tr\u01b0\u1edfng d\u01b0\u1edbi 10% v\u00e0 7% cho r\u1eb1ng k\u1ebft qu\u1ea3 kinh doanh kh\u00f4ng thay \u0111\u1ed5i so v\u1edbi n\u0103m 2018.<\/p>\r\n

>>> Xem th\u00eam: [B\u00e1o c\u00e1o] T\u01b0\u01a1ng t\u00e1c tr\u00ean Instagram 2019<\/a><\/p>\r\n

H\u00ecnh 3: Nh\u1eadn \u0111\u1ecbnh v\u1ec1 k\u1ebft qu\u1ea3 kinh doanh n\u0103m 2019 c\u1ee7a c\u00e1c doanh nghi\u1ec7p th\u1ef1c ph\u1ea9m \u2013 \u0111\u1ed3 u\u1ed1ng<\/span><\/strong><\/p>\r\n

\"\"<\/span><\/strong>Ngu\u1ed3n: Vietnam Report<\/em><\/span><\/p>\r\n

Tuy nhi\u00ean, \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c uy t\u00edn v\u00e0 chinh ph\u1ee5c c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ch\u1ec9 trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf, c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh c\u0169ng c\u1ea7n n\u1eafm b\u1eaft t\u1ed1t s\u1ef1 chuy\u1ec3n \u0111\u1ed9ng c\u00e1c c\u00e1c xu h\u01b0\u1edbng l\u1edbn trong ng\u00e0nh, \u0111\u1ec3 c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb r\u1ed1t r\u00e1o v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p. K\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u v\u00e0 kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report ch\u1ec9 ra c\u00f3 3 xu h\u01b0\u1edbng ch\u00ednh n\u1ed5i l\u00ean trong giai \u0111o\u1ea1n 2019-2020 c\u1ee7a ng\u00e0nh.<\/p>\r\n

\r\n
\r\n

Th\u1ee9 nh\u1ea5t, s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c t\u1ef1 nhi\u00ean v\u00e0 th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng<\/span><\/strong><\/p>\r\n

Trong b\u1ed1i c\u1ea3nh khi m\u00e0 thu nh\u1eadp kh\u1ea3 d\u1ee5ng c\u1ee7a ng\u01b0\u1eddi d\u00e2n t\u0103ng l\u00ean, t\u1ef7 l\u1ec7 d\u00e2n s\u1ed1 tr\u1ebb cao v\u00e0 t\u1ea7ng l\u1edbp trung l\u01b0u ph\u00e1t tri\u1ec3n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ea7n tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng minh v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t l\u1ed1i s\u1ed1ng xanh v\u00e0 l\u00e0nh m\u1ea1nh th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c th\u1ef1c ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c h\u1eefu c\u01a1 v\u00e0 nguy\u00ean i\u1ec7u s\u1ea1ch. Trong \u00edt nh\u1ea5t 3 n\u0103m t\u1edbi \u0111\u00e2y, d\u1ef1 b\u00e1o s\u1ebd l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ed9t ph\u00e1 c\u1ee7a c\u00e1c th\u1ef1c ph\u1ea9m h\u1eefu c\u01a1 v\u00e0 s\u1eed d\u1ee5ng c\u00e1c nguy\u00ean li\u1ec7u, bao b\u00ec b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng. M\u1ed9t v\u00e0i chi\u1ebfn d\u1ecbch v\u1ec1 s\u1ee9c kh\u1ecfe c\u1ee7a ch\u00ednh ph\u1ee7 ph\u00e1t \u0111\u1ed9ng, k\u00e8m theo \u0111\u00f3 l\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi d\u00e2n v\u1ec1 an to\u00e0n th\u1ef1c ph\u1ea9m, th\u1ef1c ph\u1ea9m s\u1ea1ch c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c n\u00e2ng l\u00ean v\u00e0 m\u1eb7c d\u00f9 \u0111\u00e2y m\u1edbi ch\u1ec9 l\u00e0 xu h\u01b0\u1edbng m\u1edbi n\u1ed5i nh\u01b0ng c\u0169ng l\u00e0 t\u00edn hi\u1ec7u t\u1ed1t cho th\u1ea5y v\u1eabn c\u00f2n room cho t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng ng\u00e1ch n\u00e0y. C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t c\u0169ng b\u1eaft \u0111\u1ea7u tham gia nhi\u1ec1u h\u01a1n v\u00e0o vi\u1ec7c qu\u1ea3ng b\u00e1 \u00edch l\u1ee3i li\u00ean quan \u0111\u1ebfn s\u1ee9c kh\u1ecfe trong c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/p>\r\n

Trong ph\u1ecfng v\u1ea5n c\u00e1c chuy\u00ean gia trong ng\u00e0nh th\u1ef1c ph\u1ea9m \u0111\u1ed3 u\u1ed1ng c\u1ee7a Vietnam Report ti\u1ebfn h\u00e0nh th\u00e1ng 9\/2019, c\u00f3 \u0111\u1ebfn 46% c\u00e1c chuy\u00ean gia nh\u1eadn \u0111\u1ecbnh r\u1eb1ng S\u1ea3n ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c h\u1eefu c\u01a1, thi\u00ean nhi\u00ean v\u00e0 36% nh\u1eadn \u0111\u1ecbnh r\u1eb1ng S\u1ea3n ph\u1ea9m ti\u1ec7n l\u1ee3i, s\u1ea3n ph\u1ea9m kh\u00e1c l\u1ea1 cho gi\u1edbi tr\u1ebb s\u1ebd l\u00e0 nh\u1eefng xu h\u01b0\u1edbng ch\u00ednh c\u1ee7a c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng trong th\u1eddi gian t\u1edbi.<\/p>\r\n

H\u00ecnh 4: Nh\u1eadn \u0111\u1ecbnh v\u1ec1 xu h\u01b0\u1edbng s\u1ea3n ph\u1ea9m trong ng\u00e0nh trong th\u1eddi gian t\u1edbi<\/span><\/strong><\/p>\r\n

\"\"<\/span><\/strong><\/p>\r\n

Ngu\u1ed3n: Vietnam Report<\/em><\/span><\/p>\r\n

Trong kh\u1ea3o s\u00e1t nhanh h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean 2 th\u00e0nh ph\u1ed1 l\u1edbn c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc l\u00e0 H\u00e0 N\u1ed9i v\u00e0 Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u00e0o th\u00e1ng 9\/2019 c\u1ee7a Vietnam Report c\u0169ng cho th\u1ea5y \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi mua c\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m \u2013 \u0111\u1ed3 u\u1ed1ng \u0111\u00f3 l\u00e0 Th\u00e0nh ph\u1ea7n dinh d\u01b0\u1ee1ng \u0111\u1ea7y \u0111\u1ee7 (t\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i 60,3%), ti\u1ebfp \u0111\u1ebfn l\u00e0 S\u1ea3n ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c Organic (t\u1ef7 l\u1ec7 51,5%).<\/p>\r\n

H\u00ecnh 5: Nh\u1eefng y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua th\u1ef1c ph\u1ea9m \u2013 \u0111\u1ed3 u\u1ed1ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/span><\/strong><\/p>\r\n

\"\"<\/span><\/strong><\/p>\r\n

Ngu\u1ed3n: Vietnam Report<\/em><\/span><\/p>\r\n

M\u1ed9t s\u1ed1 chuy\u00ean gia nh\u1eadn \u0111\u1ecbnh r\u1eb1ng nhu c\u1ea7u ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi d\u00e2n, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf c\u00e1c \u0111\u00f4 th\u1ecb, th\u00e0nh ph\u1ed1 l\u1edbn \u0111\u1ed1i v\u1edbi th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng ng\u00e0y c\u00e0ng nhi\u1ec1u v\u00e0 \u0111a d\u1ea1ng. Tuy nhi\u00ean, c\u00e1c nhu c\u1ea7u n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c x\u00e9t k\u1ef9 h\u01a1n \u1edf c\u00e1c ti\u00eau ch\u00ed mang t\u00ednh k\u1ef9 thu\u1eadt cao nh\u01b0: truy xu\u1ea5t \u0111\u01b0\u1ee3c ngu\u1ed3n g\u1ed1c, s\u1ea3n ph\u1ea9m dinh d\u01b0\u1ee1ng v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ee9c kh\u1ecfe. V\u00ec v\u1eady vi\u1ec7c ho\u00e0n thi\u1ec7n h\u1ec7 th\u1ed1ng t\u1eeb s\u1ea3n xu\u1ea5t t\u1edbi ph\u00e2n ph\u1ed1i c\u1ee7a doanh nghi\u1ec7p l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft cho nh\u1eefng c\u1ea1nh tranh ngo\u00e0i th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng m\u1ecdi nhu c\u1ea7u ng\u00e0y m\u1ed9t cao v\u00e0 r\u1ea5t \u0111a d\u1ea1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\r\n

Th\u1ee9 hai, s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a ni\u1ec1m tin, c\u1ee7a nh\u1eefng gi\u00e1 tr\u1ecb th\u1eadt v\u00e0 c\u00e2u chuy\u1ec7n th\u1eadt v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p<\/span><\/strong><\/p>\r\n

C\u00e1c chuy\u00ean gia tham gia kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report \u0111\u1ec1u chung nh\u1eadn \u0111\u1ecbnh r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m mang t\u00ednh \u0111\u1ea1i ch\u00fang c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn s\u1ea3n xu\u1ea5t m\u00e0 h\u1ecd c\u0169ng s\u1ebd b\u1eaft \u0111\u1ea7u quan t\u00e2m \u0111\u1ebfn ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m, c\u00e2u chuy\u1ec7n v\u1ec1 s\u1ea3n ph\u1ea9m. Nh\u1eefng \u0111\u1eb7c t\u00ednh nh\u01b0 v\u1eady l\u00e0m ti\u00eau d\u00f9ng tr\u1edf n\u00ean c\u00e1 nh\u00e2n h\u00f3a h\u01a1n, ch\u1ecbu \u1ea3nh h\u01b0\u1edfng chi ph\u1ed1i c\u1ee7a c\u1ea3m x\u00fac v\u00e0 gi\u00e1 tr\u1ecb nh\u00e2n v\u0103n gi\u1eefa ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n. V\u1edbi xu h\u01b0\u1edbng nh\u01b0 v\u1eady, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd \u0111\u1eb7t ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m, c\u1ee7a doanh nghi\u1ec7p v\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 b\u1eb1ng t\u00ednh trung th\u1ef1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong vi\u1ec7c cung c\u1ea5p th\u00f4ng tin minh b\u1ea1ch v\u00e0 truy xu\u1ea5t th\u00f4ng tin d\u1ec5 d\u00e0ng. M\u1ed9t chuy\u00ean gia uy t\u00edn trong ng\u00e0nh c\u0169ng nh\u1ea5n m\u1ea1nh r\u1eb1ng khi c\u00e1c doanh nghi\u1ec7p th\u1ef1c ph\u1ea9m \u0111\u1ed3 u\u1ed1ng \u0111i t\u00ecm c\u00e1c ch\u1ea5t ph\u1ee5 gia cho th\u1ef1c ph\u1ea9m, \u0111\u1ed3 u\u1ed1ng th\u01b0\u1eddng g\u1eb7p ph\u1ea3i kh\u00f3 kh\u0103n \u0111\u1ea7u ti\u00ean \u0111\u00f3 l\u00e0 truy xu\u1ea5t ngu\u1ed3n g\u1ed1c, n\u1ebfu kh\u00f4ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c th\u00ec kh\u00f4ng th\u1ec3 tham gia \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u00e2y l\u00e0 \u0111i\u1ec1u c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh \u0111ang th\u1ea5y r\u00f5 v\u00e0 c\u0169ng \u0111ang ph\u00e1t tri\u1ec3n theo h\u01b0\u1edbng \u0111\u00f3.<\/p>\r\n

>>> Xem th\u00eam: T\u1ea1i sao ph\u1ea3i nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng?<\/a><\/p>\r\n

H\u00ecnh 6: M\u1ed9t s\u1ed1 xu h\u01b0\u1edbng ng\u00e0nh theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a doanh nghi\u1ec7p t\u1eeb k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t Vietnam Report<\/span><\/strong><\/p>\r\n

\"\"<\/span><\/strong><\/p>\r\n

Ngu\u1ed3n: Vietnam Report<\/em><\/span><\/p>\r\n

Th\u1ee9 ba, kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o t\u1eeb d\u1eef li\u1ec7u l\u1edbn<\/span><\/strong><\/p>\r\n

D\u1eef li\u1ec7u l\u1edbn v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nhi\u1ec1u trong th\u1eddi gian qua, c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a Big Data v\u00e0 AI c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong m\u1ed9t s\u1ed1 doanh nghi\u1ec7p th\u1ef1c ph\u1ea9m \u0111\u1ed3 u\u1ed1ng \u1edf Vi\u1ec7t Nam nh\u01b0 \u1ee9ng d\u1ee5ng VinMart Scan & Go \u0111\u00f3 v\u1edbi kh\u1ea3 n\u0103ng thanh to\u00e1n si\u00eau t\u1ed1c, gi\u00fap ti\u1ebft ki\u1ec7m t\u1edbi 90% th\u1eddi gian x\u1ebfp h\u00e0ng ch\u1edd \u0111\u1ee3i hay vi\u1ec7c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i Robot trong c\u00e1c kh\u00e2u ch\u1ebf bi\u1ebfn, x\u1eed l\u00fd v\u00e0 v\u1eadn h\u00e0nh c\u1ee7a Vinamilk. Tuy nhi\u00ean, theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh trong kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report cho th\u1ea5y xu h\u01b0\u1edbng ti\u1ec1m n\u0103ng nh\u1ea5t m\u00e0 Big Data mang l\u1ea1i cho ng\u00e0nh th\u1ef1c ph\u1ea9m \u0111\u1ed3 u\u1ed1ng \u0111\u00f3 l\u00e0 kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a t\u1eeb d\u1eef li\u1ec7u \u0111\u00e3 thu th\u1eadp, chia s\u1ebb d\u1eef li\u1ec7u v\u00e0 h\u1ed7 tr\u1ee3 t\u1ef1 \u0111\u1ed9ng h\u00f3a, v\u00e0 do \u0111\u00f3, s\u1ea3n ph\u1ea9m s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u dinh d\u01b0\u1ee1ng v\u00e0 s\u1edf th\u00edch kh\u00e1c nhau c\u1ee7a m\u1ed7i c\u00e1 nh\u00e2n. \u0110\u00e2y l\u00e0 xu h\u01b0\u1edbng m\u1edbi nh\u01b0ng s\u1ebd kh\u1ea3 n\u0103ng s\u1ebd tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n m\u1ea1nh nh\u1ea5t nh\u1ea5t trong nhi\u1ec1u n\u0103m t\u1edbi.<\/p>\r\n

V\u1edbi d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 c\u01a1 th\u1ec3 v\u00e0 s\u1ee9c kh\u1ecfe c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3, qua ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn, \u0111\u1ec1 ngh\u1ecb ch\u1ebf \u0111\u1ed9 dinh d\u01b0\u1ee1ng h\u1ee3p l\u00fd nh\u1ea5t v\u00e0 thi\u1ebft k\u1ebf b\u1eefa \u0103n theo b\u00e1o c\u00e1o ph\u00e2n t\u00edch s\u1ee9c kh\u1ecfe k\u00e8m theo d\u1ecbch v\u1ee5 giao s\u1ea3n ph\u1ea9m t\u1eadn n\u01a1i cho kh\u00e1ch h\u00e0ng. Khi c\u00e1c thi\u1ebft b\u1ecb \u0111eo theo d\u00f5i s\u1ee9c kh\u1ecfe tr\u1edf n\u00ean th\u1ecbnh h\u00e0nh h\u01a1n, \u0111\u00e2y c\u00f3 th\u1ec3 s\u1ebd l\u00e0 xu h\u01b0\u1edbng \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 h\u1ea5p d\u1eabn nh\u1ea5t v\u1edbi ng\u00e0nh th\u1ef1c ph\u1ea9m \u0111\u1ed3 u\u1ed1ng.<\/p>\r\n

C\u00f9ng v\u1edbi 3 xu h\u01b0\u1edbng ch\u00ednh n\u00eau tr\u00ean, c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh c\u0169ng s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t s\u1ed1 kh\u00f3 kh\u0103n v\u00e0 th\u00e1ch th\u1ee9c trong th\u1eddi gian t\u1edbi.<\/p>\r\n

Kh\u1ea3o s\u00e1t c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh c\u1ee7a Vietnam Report th\u00e1ng 9\/2019 cho th\u1ea5y, trong th\u1eddi gian 2019-2020, \u0111a s\u1ed1 c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi 5 th\u00e1ch th\u1ee9c ch\u00ednh bao g\u1ed3m: Ch\u1ea5t l\u01b0\u1ee3ng ngu\u1ed3n nh\u00e2n l\u1ef1c; Ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m; Ngu\u1ed3n nguy\u00ean li\u1ec7u \u0111\u1ea7u v\u00e0o; Quy m\u00f4 nh\u1ecf; Th\u01b0\u01a1ng hi\u1ec7u y\u1ebfu v\u00e0 m\u1eabu m\u00e3 \u0111\u01a1n gi\u1ea3n. M\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c\/kh\u00f3 kh\u0103n kh\u00e1c do doanh nghi\u1ec7p \u0111\u01b0a ra, m\u1eb7c chi\u1ebfm t\u1ef7 l\u1ec7 kh\u00f4ng nhi\u1ec1u nh\u1eefng c\u0169ng \u0111\u00e1ng l\u01b0u t\u00e2m nh\u01b0 th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi gi\u1ea3m gi\u00e1, c\u1ea1nh tranh gay g\u1eaft ngay tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba.<\/p>\r\n

H\u00ecnh 7: Top 5 kh\u00f3 kh\u0103n\/th\u00e1ch th\u1ee9c doanh nghi\u1ec7p trong ng\u00e0nh s\u1ebd \u0111\u1ed1i m\u1eb7t trong giai \u0111o\u1ea1n 2019-2020<\/span><\/strong><\/p>\r\n

\"\"<\/span><\/strong><\/p>\r\n

Ngu\u1ed3n: Vietnam Report<\/em><\/span><\/p>\r\n

Trong khi \u0111\u00f3, c\u00e1c chuy\u00ean gia trong ng\u00e0nh nh\u1eadn \u0111\u1ecbnh r\u1eb1ng, c\u00f3 hai kh\u00f3 kh\u0103n\/th\u00e1ch th\u1ee9c ch\u00ednh c\u1ee7a c\u00e1c doanh nghi\u1ec7p trong th\u1ecb tr\u01b0\u1eddng, c\u1ee5 th\u1ec3 l\u00e0<\/p>\r\n

Th\u1ee9 nh\u1ea5t, ngu\u1ed3n nguy\u00ean li\u1ec7u cho ng\u00e0nh s\u1ea3n xu\u1ea5t ch\u1ebf bi\u1ebfn th\u1ef1c ph\u1ea9m trong n\u01b0\u1edbc c\u00f2n thi\u1ebfu v\u00e0 kh\u00f4ng \u1ed5n \u0111\u1ecbnh, nguy\u00ean li\u1ec7u nh\u1eadp kh\u1ea9u chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn s\u1ebd d\u1eabn \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p kh\u00f4ng ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng, ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 nguy\u00ean li\u1ec7u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t kinh doanh. \u0110i \u0111\u00f4i v\u1edbi \u0111\u00f3 l\u00e0 c\u00e1c y\u00eau c\u1ea7u kh\u1eaft khe t\u1eeb c\u00e1c th\u1ecb tr\u01b0\u1eddng nh\u1eadp kh\u1ea9u khi c\u00e1c hi\u1ec7p \u0111\u1ecbnh \u0111\u1ed1i t\u00e1c th\u01b0\u01a1ng m\u1ea1i \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00f4ng qua. V\u00ed d\u1ee5 ng\u00e0nh s\u1eefa ch\u1ec9 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c kho\u1ea3ng 25%; 90% nguy\u00ean li\u1ec7u d\u1ea7u \u0103n ph\u1ea3i nh\u1eadp kh\u1ea9u. C\u00e1c nguy\u00ean li\u1ec7u ch\u00ednh nh\u01b0 malt, hoa houblon, ch\u1ebf ph\u1ea9m enzym… ch\u01b0a s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c trong n\u01b0\u1edbc n\u00ean v\u1eabn ph\u1ea3i nh\u1eadp kh\u1ea9u.<\/p>\r\n

Th\u1ee9 hai, l\u00e0n s\u00f3ng mua b\u00e1n s\u00e1p nh\u1eadp v\u00e0 th\u00f4n t\u00ednh c\u00e1c doanh nghi\u1ec7p n\u1ed9i c\u1ee7a kh\u1ed1i ngo\u1ea1i \u0111ang di\u1ec5n ra kh\u00e1 m\u1ea1nh trong ng\u00e0nh. \u0110\u00e1ng lo ng\u1ea1i, nh\u1eefng doanh nghi\u1ec7p ch\u1ebf bi\u1ebfn th\u1ef1c ph\u1ea9m c\u00f3 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, v\u1ed1n \u0111ang \u0111\u01b0\u1ee3c xem l\u00e0 tr\u1ee5 c\u1ed9t th\u1ecb tr\u01b0\u1eddng, \u0111ang d\u1ea7n m\u1ea5t v\u00e0o tay nh\u1eefng doanh nghi\u1ec7p ngo\u1ea1i. C\u1ee5 th\u1ec3 nh\u01b0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t n\u1ed5i ti\u1ebfng nh\u01b0 Vissan, C\u00f4ng ty CP ch\u1ebf bi\u1ebfn h\u00e0ng xu\u1ea5t kh\u1ea9u C\u1ea7u tre, Kinh \u0110\u00f4, Bibica, ABC\u2026M\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh trong ng\u00e0nh th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng t\u1ea1i Vi\u1ec7t Nam ch\u01b0a bao gi\u1edd l\u1ea1i kh\u1ed1c li\u1ec7t nh\u01b0 v\u1eady. S\u1ef1 c\u1ea1nh tranh \u0111\u1ebfn m\u1ee9c nhi\u1ec1u doanh nghi\u1ec7p n\u1ed9i b\u1ecb th\u00f4n t\u00ednh v\u00e0 s\u00e1p nh\u1eadp, nguy\u00ean nh\u00e2n ch\u00ednh l\u00e0 do th\u00f3i quen v\u0103n h\u00f3a kinh doanh c\u1ee7a doanh nghi\u1ec7p Vi\u1ec7t Nam kh\u00f4ng thay \u0111\u1ed5i k\u1ecbp so v\u1edbi s\u1ef1 h\u1ed9i nh\u1eadp.<\/p>\r\n

Trong b\u1ed1i c\u1ea3nh nh\u01b0 v\u1eady, c\u00e1c doanh nghi\u1ec7p th\u1ef1c ph\u1ea9m \u0111\u1ed3 u\u1ed1ng c\u0169ng \u0111\u00e3 kh\u00e1 ch\u1ee7 \u0111\u1ed9ng trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng v\u00e0 kh\u1eafc ph\u1ee5c kh\u00f3 kh\u0103n.<\/p>\r\n

Trong c\u00e2u h\u1ecfi v\u1ec1 c\u00e1c \u01b0u ti\u00ean chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p trong n\u0103m 2020, ph\u1ea7n l\u1edbn c\u00e1c doanh nghi\u1ec7p cho r\u1eb1ng s\u1ebd t\u1eadp trung v\u00e0o \u0110\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 s\u1ea3n xu\u1ea5t, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, \u0111\u1ea3m b\u1ea3o an to\u00e0n th\u1ef1c ph\u1ea9m (t\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i kho\u1ea3ng g\u1ea7n 96%); Nghi\u00ean c\u1ee9u th\u1ecb hi\u1ebfu c\u1ee7a ng\u01b0\u1eddi d\u00f9ng (kho\u1ea3ng 68%); v\u00e0 \u0110\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n cho ho\u1ea1t \u0111\u1ed9ng marketing, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (kho\u1ea3ng 46%).<\/p>\r\n

>>> Xem th\u00eam: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng 101 \u2013 B\u1eaft Insights nh\u1edd ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a><\/p>\r\n

H\u00ecnh 8: Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng \u01b0u ti\u00ean ch\u00fa tr\u1ecdng nh\u1ea5t trong n\u0103m 2020 c\u1ee7a DN Th\u1ef1c ph\u1ea9m \u2013 \u0110\u1ed3 u\u1ed1ng<\/span><\/strong><\/p>\r\n

\"\"<\/span><\/strong><\/p>\r\n

Ngu\u1ed3n: Vietnam Report<\/em><\/span><\/p>\r\n

R\u00f5 r\u00e0ng r\u1eb1ng, c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng t\u1ea1i Vi\u1ec7t Nam l\u00e0 r\u1ea5t l\u1edbn. Khi ca\u0301c doanh nghi\u1ec7p n\u01b0\u01a1\u0301c ngoa\u0300i ti\u0301ch c\u01b0\u0323c co\u0301 m\u0103\u0323t ta\u0323i thi\u0323 tr\u01b0\u01a1\u0300ng Vi\u00ea\u0323t Nam se\u0303 m\u01a1\u0309 ra nhi\u00ea\u0300u c\u01a1 h\u00f4\u0323i h\u01a1\u0323p ta\u0301c \u0111\u00e2\u0300u t\u01b0 sa\u0309n xu\u00e2\u0301t ta\u0323i ca\u0301c khu c\u00f4ng nghi\u1ec7p, ta\u0323o c\u00f4ng \u0103n vi\u00ea\u0323c la\u0300m cho ng\u01b0\u01a1\u0300i lao \u0111\u00f4\u0323ng, chuy\u00ea\u0309n giao c\u00f4ng ngh\u00ea\u0323, \u0111\u01b0a sa\u0309n ph\u00e2\u0309m tr\u01a1\u0309 n\u00ean \u0111a da\u0323ng ho\u0301a va\u0300 ti\u00ea\u0323n i\u0301ch. Song song v\u01a1\u0301i \u0111o\u0301, ti\u0301nh ca\u0323nh tranh \u0111\u01b0\u01a1\u0323c \u0111\u00e2\u0309y l\u00ean, m\u00f4\u0323t m\u0103\u0323t ki\u0301ch thi\u0301ch ca\u0301c doanh nghi\u1ec7p trong n\u01b0\u01a1\u0301c thi\u0301ch nghi \u0111\u00f4\u0309i m\u01a1\u0301i \u0111\u00ea\u0309 ho\u0300a va\u0300o \u201cs\u00e2n ch\u01a1i\u201d th\u01b0\u01a1ng ma\u0323i chung. Tuy nhi\u00ean, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh l\u00e0 ch\u01b0a \u0111\u1ee7, \u0111\u00f3 c\u00f2n ph\u1ea3i l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn. V\u00ec v\u1eady trong th\u1eddi gian t\u1edbi, c\u00e1c doanh nghi\u1ec7p ng\u00e0nh th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng c\u1ea7n \u0111\u1ea7u t\u01b0 h\u01a1n n\u1eefa cho vi\u1ec7c qu\u1ea3ng b\u00e1 v\u00e0 ph\u00e1t tri\u1ec3n h\u00ecnh \u1ea3nh v\u00e0 ghi t\u00ean m\u00ecnh tr\u00ean b\u1ea3n \u0111\u1ed3 th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng th\u1ebf gi\u1edbi.<\/span><\/p>\r\n\r\n\r\n\r\n
\r\n

Top 10 C\u00f4ng ty uy t\u00edn ng\u00e0nh th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng l\u00e0 k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u \u0111\u1ed9c l\u1eadp c\u1ee7a Vietnam Report \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 t\u1eeb n\u0103m 2017. T\u1eeb n\u0103m 2012, Vietnam Report \u0111\u00e3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Media Coding (m\u00e3 h\u00f3a d\u1eef li\u1ec7u b\u00e1o ch\u00ed) \u0111\u1ec3 t\u00ednh \u0111i\u1ec3m uy t\u00edn c\u1ee7a c\u00e1c doanh nghi\u1ec7p tr\u00ean truy\u1ec1n th\u00f4ng. K\u1ec3 t\u1eeb \u0111\u00f3 \u0111\u1ebfn nay, nhi\u1ec1u b\u1ea3ng x\u1ebfp h\u1ea1ng Top 10 thu\u1ed9c c\u00e1c ng\u00e0nh tr\u1ecdng \u0111i\u1ec3m v\u00e0 c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng cao c\u1ee7a Vi\u1ec7t Nam c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh k\u1ef3 c\u00f4ng b\u1ed1 th\u01b0\u1eddng ni\u00ean nh\u01b0: B\u1ea5t \u0111\u1ed9ng s\u1ea3n, X\u00e2y d\u1ef1ng, C\u00f4ng ngh\u1ec7 th\u00f4ng tin, Ng\u00e2n h\u00e0ng, B\u1ea3o hi\u1ec3m, D\u01b0\u1ee3c, Du l\u1ecbch, Doanh nghi\u1ec7p ni\u00eam y\u1ebft.<\/p>\r\n

Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 uy t\u00edn c\u1ee7a c\u00e1c c\u00f4ng ty d\u1ef1a tr\u00ean h\u1ecdc thuy\u1ebft Agenda Setting v\u1ec1 s\u1ef1 \u1ea3nh h\u01b0\u1edfng, t\u00e1c \u0111\u1ed9ng c\u1ee7a truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng v\u00e0 x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c 2 gi\u00e1o s\u01b0 Maxwell McCombs v\u00e0 Donald L. Shaw ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 v\u00e0o n\u0103m 1968, \u0111\u01b0\u1ee3c Vietnam Report v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c hi\u1ec7n th\u1ef1c h\u00f3a v\u00e0 \u00e1p d\u1ee5ng. Theo \u0111\u00f3, Vietnam Report \u0111\u00e3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Branch Coding (\u0111\u00e1nh gi\u00e1 h\u00ecnh \u1ea3nh c\u1ee7a c\u00f4ng ty tr\u00ean truy\u1ec1n th\u00f4ng) \u0111\u1ec3 ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch uy t\u00edn c\u1ee7a c\u00e1c c\u00f4ng ty th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng t\u1ea1i Vi\u1ec7t Nam.<\/p>\r\n

Vietnam Report ti\u1ebfn h\u00e0nh m\u00e3 h\u00f3a (coding) c\u00e1c b\u00e0i b\u00e1o vi\u1ebft v\u1ec1 ng\u00e0nh th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean c\u00e1c \u0111\u1ea7u b\u00e1o c\u00f3 \u1ea3nh h\u01b0\u1edfng trong th\u1eddi gian t\u1eeb th\u00e1ng 8\/2018 \u0111\u1ebfn th\u00e1ng 8\/2019. T\u1ed5ng s\u1ed1 c\u00f3 1.167 b\u00e0i b\u00e1o, v\u1edbi t\u01b0\u01a1ng \u1ee9ng 3.249 coding unit (\u0111\u01a1n v\u1ecb m\u00e3 h\u00f3a) \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 theo c\u1ea5p \u0111\u1ed9 c\u00e2u chuy\u1ec7n (story – level) v\u1ec1 24 kh\u00eda c\u1ea1nh ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 c\u1ee7a c\u00e1c c\u00f4ng ty t\u1eeb s\u1ea3n ph\u1ea9m, k\u1ebft qu\u1ea3 kinh doanh, th\u1ecb tr\u01b0\u1eddng… t\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 uy t\u00edn c\u1ee7a l\u00e3nh \u0111\u1ea1o c\u00f4ng ty. C\u00e1c th\u00f4ng tin \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn m\u00e3 h\u00f3a (coding) d\u1ef1a tr\u00ean 2 nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n: T\u00ean c\u00f4ng ty xu\u1ea5t hi\u1ec7n ngay tr\u00ean ti\u00eau \u0111\u1ec1 c\u1ee7a b\u00e0i b\u00e1o, ho\u1eb7c tin t\u1ee9c v\u1ec1 c\u00f4ng ty \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp t\u1ed1i thi\u1ec3u chi\u1ebfm 5 d\u00f2ng trong b\u00e0i b\u00e1o, \u0111\u00e2y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ng\u01b0\u1ee1ng nh\u1eadn th\u1ee9c – khi th\u00f4ng tin \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 c\u00f3 gi\u00e1 tr\u1ecb ph\u00e2n t\u00edch. C\u00e1c th\u00f4ng tin \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 \u1edf c\u00e1c c\u1ea5p \u0111\u1ed9: 0: Trung l\u1eadp; 1: T\u00edch c\u1ef1c; 2: Kh\u00e1 t\u00edch c\u1ef1c; 3: Kh\u00f4ng r\u00f5 r\u00e0ng; 4: Kh\u00e1 ti\u00eau c\u1ef1c; 5: Ti\u00eau c\u1ef1c. Tuy nhi\u00ean, th\u1ed1ng k\u00ea l\u1ea1i, nh\u00f3m nghi\u00ean c\u1ee9u \u0111\u01b0a ra 3 c\u1ea5p b\u1eadc \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 cu\u1ed1i c\u00f9ng, bao g\u1ed3m: Trung l\u1eadp (g\u1ed3m 0 v\u00e0 3), t\u00edch c\u1ef1c (1 v\u00e0 2), v\u00e0 ti\u00eau c\u1ef1c (4 v\u00e0 5).<\/p>\r\n

Nh\u1eefng nh\u1eadn \u0111\u1ecbnh trong th\u00f4ng c\u00e1o mang t\u00ednh t\u1ed5ng qu\u00e1t v\u00e0 tham kh\u1ea3o cho c\u00e1c doanh nghi\u1ec7p, \u0111\u1ed1i t\u00e1c; kh\u00f4ng ph\u1ea3i nh\u1eadn \u0111\u1ecbnh c\u00e1 nh\u00e2n v\u00e0 kh\u00f4ng ph\u1ee5c v\u1ee5 m\u1ee5c \u0111\u00edch hay nhu c\u1ea7u c\u1ee7a b\u1ea5t c\u1ee9 nh\u00e0 \u0111\u1ea7u t\u01b0 c\u1ee5 th\u1ec3 n\u00e0o. Do \u0111\u00f3, c\u00e1c b\u00ean li\u00ean quan n\u00ean c\u00e2n nh\u1eafc k\u1ef9 t\u00ednh ph\u00f9 h\u1ee3p c\u1ee7a c\u00e1c th\u00f4ng tin tr\u00ean tr\u01b0\u1edbc khi s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 v\u00e0 ho\u00e0n to\u00e0n ch\u1ecbu tr\u00e1ch nhi\u1ec7m trong vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c th\u00f4ng tin \u0111\u00f3.<\/p>\r\n

L\u1ec5 t\u00f4n vinh v\u00e0 c\u00f4ng b\u1ed1 danh s\u00e1ch ch\u00ednh th\u1ee9c B\u1ea3ng x\u1ebfp h\u1ea1ng Top 10 c\u00f4ng ty uy t\u00edn trong ng\u00e0nh Th\u1ef1c ph\u1ea9m \u2013 \u0110\u1ed3 u\u1ed1ng n\u0103m 2019 \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c v\u00e0o ng\u00e0y 06\/11\/2019 ta\u0323i Trung t\u00e2m H\u1ed9i ngh\u1ecb Qu\u1ed1c gia, TP. Ha\u0300 N\u00f4\u0323i.<\/p>\r\n

>>> Xem th\u00eam:<\/strong> [B\u00c1O C\u00c1O] Ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng Mobile \u1edf n\u00f4ng th\u00f4n Vi\u1ec7t Nam<\/a><\/p>\r\n<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n

Ngu\u1ed3n: Vietnam Report<\/strong><\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"Ng\u00e0y 08\/10\/2019, Vietnam Report va\u0300 VietNamNet ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 Top 10 C\u00f4ng ty uy t\u00edn ng\u00e0nh th\u1ef1c ph\u1ea9m - \u0111\u1ed3 u\u1ed1ng n\u0103m 2019. Top 10 C\u00f4ng ty uy t\u00edn ng\u00e0nh th\u1ef1c ph\u1ea9m - \u0111\u1ed3 u\u1ed1ng n\u0103m 2019 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean c\u00e1c nguy\u00ean t\u1eafc khoa h\u1ecdc v\u00e0 kh\u00e1ch quan. C\u00e1c c\u00f4ng ty \u0111\u01b0\u1ee3c [...]","protected":false},"author":4,"featured_media":9540,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,640,127],"tags":[651],"class_list":["post-7758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing-reports","category-trend","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=7758"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7758\/revisions"}],"predecessor-version":[{"id":9541,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7758\/revisions\/9541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/9540"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=7758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=7758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=7758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}