{"id":7618,"date":"2019-10-03T15:42:24","date_gmt":"2019-10-03T08:42:24","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7618"},"modified":"2020-06-10T16:57:17","modified_gmt":"2020-06-10T09:57:17","slug":"marketing-la-gi-what-is-marketing","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/marketing-la-gi-what-is-marketing\/","title":{"rendered":"Marketing l\u00e0 g\u00ec? What is Marketing?"},"content":{"rendered":"

Dictionary.com \u0111\u1ecbnh ngh\u0129a marketing l\u00e0 “h\u00e0nh \u0111\u1ed9ng x\u00fac ti\u1ebfn ho\u1eb7c th\u00fac \u0111\u1ea9y kinh doanh \u0111\u1ec3 qu\u1ea3ng b\u00e1 v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, bao g\u1ed3m nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 qu\u1ea3ng c\u00e1o”.<\/p>\r\n

Th\u1ef1c t\u1ebf, Marketing c\u00f3 m\u1eb7t trong t\u1ea5t c\u1ea3 c\u00e1c giai \u0111o\u1ea1n c\u1ee7a doanh nghi\u1ec7p, b\u1eaft \u0111\u1ea7u cho \u0111\u1ebfn sau khi k\u1ebft th\u00fac qu\u00e1 tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\r\n

T\u1ea1i sao marketing l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n c\u1ea7n thi\u1ebft trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, ho\u1eb7c qu\u1ea3ng c\u00e1o b\u00e1n h\u00e0ng ho\u1eb7c ph\u00e2n ph\u1ed1i b\u00e1n l\u1ebb?\u00a0 Marketing kh\u00f4ng ch\u1ec9 l\u00e0 x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng kh\u00e2u sau khi \u0111\u00e3 c\u00f3 s\u1ea3n ph\u1ea9m, m\u1ed9t marketer c\u00f2n ti\u1ebfn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong>, g\u1eedi kh\u1ea3o s\u00e1t, nghi\u00ean c\u1ee9u th\u00f3i quen mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 \u0111\u1eb7t m\u1ed9t c\u00e2u h\u1ecfi c\u01a1 b\u1ea3n: “\u1ede \u0111\u00e2u, khi n\u00e0o v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng\/kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ti\u1ebfp c\u1eadn, giao ti\u1ebfp v\u1edbi doanh nghi\u1ec7p c\u1ee7a ch\u00fang ta?”<\/p>\r\n

Xem th\u00eam >> Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng<\/a><\/strong><\/span><\/p>\r\n

Marketing l\u00e0 g\u00ec?<\/strong><\/h1>\r\n

Marketing l\u00e0 qu\u00e1 tr\u00ecnh khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty b\u1ea1n. \u0110i\u1ec1u n\u00e0y x\u1ea3y ra th\u00f4ng qua nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch v\u00e0 th\u1ea5u hi\u1ec3u t\u00e2m l\u00fd, h\u00e0nh vi v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong>. Marketing li\u00ean quan \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, bao g\u1ed3m ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, ph\u01b0\u01a1ng th\u1ee9c ph\u00e2n ph\u1ed1i, b\u00e1n h\u00e0ng v\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\r\n

Marketing hi\u1ec7n \u0111\u1ea1i b\u1eaft \u0111\u1ea7u v\u00e0o nh\u1eefng n\u0103m 1950 khi m\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n l\u00e0 ch\u1ec9 in ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ec3 ch\u1ee9ng th\u1ef1c m\u1ed9t s\u1ea3n ph\u1ea9m. Khi TV – v\u00e0 s\u1eafp t\u1edbi, internet – gia nh\u1eadp v\u00e0o c\u00e1c h\u1ed9 gia \u0111\u00ecnh, c\u00e1c nh\u00e0 marketing c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng. V\u00e0 nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 mong \u0111\u1ee3i, trong 70 n\u0103m qua, marketer ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng \u0111\u1ec3 tinh ch\u1ec9nh c\u00e1ch doanh nghi\u1ec7p b\u00e1n s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a th\u00e0nh c\u00f4ng.<\/p>\r\n

Ng\u00e0y nay, c\u00f3 h\u00e0ng ch\u1ee5c n\u01a1i ng\u01b0\u1eddi ta c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch marketing – n\u01a1i m\u00e0 m\u1ed9t ng\u01b0\u1eddi l\u00e0m \u0111i\u1ec1u \u0111\u00f3 trong th\u1ebf k\u1ef7 21?<\/p>\r\n

>>> Xem th\u00eam: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng 101 \u2013 B\u1eaft Insights nh\u1edd ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a><\/strong><\/p>\r\n

Marketing v\u00e0 qu\u1ea3ng c\u00e1o kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h1>\r\n

N\u1ebfu marketing l\u00e0 m\u1ed9t b\u00e1nh xe trong chi\u1ebfc xe doanh nghi\u1ec7p, th\u00ec qu\u1ea3ng c\u00e1o ch\u1ec9 l\u00e0 m\u1ed9t trong nh\u1eefng ph\u1ea7n nh\u1ecf trong b\u00e1nh xe \u0111\u00f3.<\/p>\r\n

Marketing \u0111\u00f2i h\u1ecfi ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c kinh doanh, quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng. Marketing r\u1ea5t c\u1ea7n thi\u1ebft trong t\u1ea5t c\u1ea3 c\u00e1c giai \u0111o\u1ea1n c\u1ee7a h\u00e0nh tr\u00ecnh b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p v\u00e0 marketing c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u n\u1ec1n t\u1ea3ng, k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c nh\u00f3m trong t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a h\u1ecd, truy\u1ec1n \u0111\u1ea1t t\u1edbi kh\u00e1ch h\u00e0ng, khu\u1ebfch \u0111\u1ea1i ti\u1ebfng n\u00f3i v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u theo th\u1eddi gian.<\/p>\r\n

M\u1eb7t kh\u00e1c, qu\u1ea3ng c\u00e1o ch\u1ec9 l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n c\u1ee7a marketing. \u0110\u00f3 l\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1ea7m chi\u1ebfn thu\u1eadt, th\u01b0\u1eddng d\u00f9ng ti\u1ec1n \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u00e0 qu\u1ea3ng b\u00e1 nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 nh\u01b0 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a c\u00e1c m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3 h\u01a1n \u0111\u00e3 n\u00eau \u1edf tr\u00ean. N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 ph\u01b0\u01a1ng ph\u00e1p duy nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 marketing s\u1eed d\u1ee5ng \u0111\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m.<\/p>\r\n

V\u00ed d\u1ee5<\/strong><\/h2>\r\n

Gi\u1ea3 s\u1eed m\u1ed9t doanh nghi\u1ec7p \u0111ang tung ra m\u1ed9t s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n m\u1edbi v\u00e0 mu\u1ed1n t\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m \u0111\u00f3 \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. C\u00e1c k\u00eanh l\u1ef1a ch\u1ecdn c\u1ee7a c\u00f4ng ty n\u00e0y l\u00e0 Social media, SEO v\u00e0 webiste c\u1ee7a c\u00f4ng ty. Marketing s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c kh\u00f4ng gian n\u00e0y \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c chi\u1ebfn d\u1ecbch kh\u00e1c nhau v\u00e0 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u00f3.<\/p>\r\n

\u0110\u1ec3 ph\u00e1t s\u00f3ng ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a m\u00ecnh, doanh nghi\u1ec7p xu\u1ea5t b\u1ea3n m\u1ed9t h\u01b0\u1edbng d\u1eabn s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 t\u1ea3i xu\u1ed1ng tr\u00ean website, \u0111\u0103ng video l\u00ean Instagram v\u00e0 Youtube \u0111\u1ec3 qu\u1ea3ng b\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a m\u00ecnh v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t lo\u1ea1t k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 tr\u00ean Google h\u01b0\u1edbng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn trang s\u1ea3n ph\u1ea9m m\u1edbi tr\u00ean trang web c\u1ee7a m\u00ecnh.<\/p>\r\n

>>> Xem th\u00eam: [Coaching Course] Essentials of Digital Marketing – Nh\u1eefng v\u1ea5n \u0111\u1ec1 thi\u1ebft y\u1ebfu cho Marketer<\/a><\/strong><\/p>\r\n

Quy\u1ebft \u0111\u1ecbnh n\u00e0o l\u00e0 marketing, quy\u1ebft \u0111\u1ecbnh n\u00e0o l\u00e0 qu\u1ea3ng c\u00e1o?<\/strong><\/h1>\r\n

Qu\u1ea3ng c\u00e1o th\u01b0\u1eddng di\u1ec5n ra tr\u00ean Instagram, Youtube<\/strong>\u00a0and\u00a0\u00a0Google<\/strong> . Instagram hay Youtube\u00a0 n\u00f3i chung kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t k\u00eanh qu\u1ea3ng c\u00e1o – hai trong s\u1ed1 nh\u1eefng n\u1ec1n t\u1ea3ng (flat-form) trong k\u00eanh social media (truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i), nh\u01b0ng ch\u00fang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u1edbi m\u1ed9t th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng. Google ch\u1eafc ch\u1eafn \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3ng c\u00e1o trong v\u00ed d\u1ee5 n\u00e0y; c\u00f4ng ty \u0111\u00e3 tr\u1ea3 ti\u1ec1n cho kh\u00f4ng gian tr\u00ean Google – m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u1ea7n nh\u1ea5p (PPC) – tr\u00ean \u0111\u00f3 h\u01b0\u1edbng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn m\u1ed9t trang c\u1ee5 th\u1ec3 t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd – m\u1ed9t d\u1ea1ng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn c\u1ed5 \u0111i\u1ec3n.<\/p>\r\n

Marketing \u0111\u00e3 di\u1ec5n ra \u1edf \u0111\u00e2u?\u00a0\u0110\u00e2y l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi m\u1eb9o, v\u00ec marketing l\u00e0\u00a0to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh<\/strong> . B\u1eb1ng c\u00e1ch s\u1eafp x\u1ebfp Instagram, Youtube, Google v\u00e0 website xung quanh m\u1ed9t s\u00e1ng ki\u1ebfn \u200b\u200bt\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng, c\u00f4ng ty \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch marketing g\u1ed3m ba ph\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh, t\u1ea1o m\u1ed9t th\u00f4ng \u0111i\u1ec7p cho \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3 v\u00e0 truy\u1ec1n t\u1ea3i n\u00f3 trong to\u00e0n ng\u00e0nh \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3.\u00a0<\/p>\r\n

\"\"<\/a><\/p>\r\n

 <\/p>\r\n

V\u1eady Marketing mix, 4Ps, 7Ps \u1edf \u0111\u00e2u?<\/strong><\/h1>\r\n

V\u00e0o nh\u1eefng n\u0103m 1960,\u00a0E Jerome McCarthy \u0111\u00e3 \u0111\u01b0a ra marketing mix \u0111\u1ea7u ti\u00ean – 4Ps g\u1ed3m S\u1ea3n ph\u1ea9m (Product), Gi\u00e1 c\u1ea3 (Price), Ph\u00e2n ph\u1ed1i (Place), X\u00fac ti\u1ebfn b\u00e1n (Promotion).<\/p>\r\n

V\u1ec1 c\u01a1 b\u1ea3n, 4 Ps n\u00e0y gi\u1ea3i th\u00edch c\u00e1ch marketing t\u01b0\u01a1ng t\u00e1c v\u1edbi t\u1eebng giai \u0111o\u1ea1n c\u1ee7a doanh nghi\u1ec7p.<\/p>\r\n

S\u1ea3n ph\u1ea9m<\/strong><\/h2>\r\n

Gi\u1ea3 s\u1eed b\u1ea1n ngh\u0129 ra m\u1ed9t \u00fd t\u01b0\u1edfng cho s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n mu\u1ed1n doanh nghi\u1ec7p b\u00e1n. C\u00e1i g\u00ec ti\u1ebfp theo? B\u1ea1n c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng th\u00e0nh c\u00f4ng n\u1ebfu b\u1ea1n c\u1ed1 g\u1eafng b\u1eaft \u0111\u1ea7u b\u00e1n s\u1ea3n ph\u1ea9m \u0111\u00f3 ngay<\/p>\r\n

Thay v\u00e0o \u0111\u00f3, b\u1ea1n c\u1ea7n \u0111\u1ed9i ng\u0169 marketing c\u1ee7a m\u00ecnh th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong> v\u00e0 tr\u1ea3 l\u1eddi m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi quan tr\u1ecdng: Ai l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n? C\u00f3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng cho s\u1ea3n ph\u1ea9m n\u00e0y? Th\u00f4ng \u0111i\u1ec7p n\u00e0o s\u1ebd t\u0103ng doanh s\u1ed1 s\u1ea3n ph\u1ea9m, v\u00e0 tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0o? C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n n\u00ean s\u1eeda \u0111\u1ed5i s\u1ea3n ph\u1ea9m nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng? C\u00e1c nh\u00f3m t\u1eadp trung ngh\u0129 g\u00ec v\u1ec1 s\u1ea3n ph\u1ea9m, v\u00e0 h\u1ecd c\u00f3 c\u00e2u h\u1ecfi hay do d\u1ef1 n\u00e0o?<\/p>\r\n

C\u00e1c nh\u00e0 marketing ph\u1ea3i tr\u1ea3 l\u1eddi cho nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p hi\u1ec3u nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 t\u1ea1o ra \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi mong mu\u1ed1n v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\r\n

Gi\u00e1<\/strong><\/h2>\r\n

Nh\u00f3m marketing c\u1ee7a b\u1ea1n s\u1ebd ki\u1ec3m tra gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong> xem m\u1ee9c gi\u00e1 kh\u00e1ch h\u00e0ng mong mu\u1ed1n v\u00e0 c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn l\u00e0 g\u00ec. N\u1ebfu gi\u00e1 qu\u00e1 cao, v\u00e0 b\u1ea1n s\u1ebd m\u1ea5t \u0111i m\u1ed9t c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng v\u1eefng ch\u1eafc. N\u1ebfu gi\u00e1 qu\u00e1 th\u1ea5p, v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 m\u1ea5t nhi\u1ec1u ti\u1ec1n h\u01a1n b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c. May m\u1eafn thay, marketer c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 \u0111\u01b0a ra m\u1ed9t ph\u1ea1m vi gi\u00e1 ph\u00f9 h\u1ee3p.<\/p>\r\n

>> Xem th\u00eam Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng<\/a><\/strong><\/span><\/p>\r\n

Ph\u00e2n ph\u1ed1i<\/strong><\/h2>\r\n

\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ed9 ph\u1eadn marketing<\/strong> c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng s\u1ef1 hi\u1ec3u bi\u1ebft v\u00e0 ph\u00e2n t\u00edch c\u1ee7a h\u1ecd v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t v\u1ec1 c\u00e1ch th\u1ee9c v\u00e0 n\u01a1i b\u00e1n s\u1ea3n ph\u1ea9m. Vi\u1ec7c quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i t\u00f9y thu\u1ed9c v\u00e0o h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau sau nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, c\u00f3 th\u1ec3 l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m b\u00e1n l\u1ebb ho\u1eb7c ng\u01b0\u1ee3c l\u1ea1i. Ho\u1eb7c, c\u00f3 l\u1ebd h\u1ecd c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin chuy\u00ean s\u00e2u v\u1ec1 \u0111\u1ecba \u0111i\u1ec3m n\u00e0o kh\u1ea3 thi nh\u1ea5t \u0111\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, tr\u00ean to\u00e0n qu\u1ed1c v\u00e0 qu\u1ed1c t\u1ebf.<\/p>\r\n

X\u00fac ti\u1ebfn b\u00e1n<\/strong><\/h2>\r\n

Ch\u1eef P n\u00e0y c\u00f3 th\u1ec3 l\u00e0 th\u1ee9 b\u1ea1n mong \u0111\u1ee3i t\u1eeb vi\u1ec7c di chuy\u1ec3n: qu\u1ea3ng c\u00e1o \u0111\u00f2i h\u1ecfi b\u1ea5t k\u1ef3 qu\u1ea3ng c\u00e1o, s\u1ef1 ki\u1ec7n ho\u1eb7c gi\u1ea3m gi\u00e1 tr\u1ef1c tuy\u1ebfn n\u00e0o m\u00e0 nh\u00f3m marketing c\u1ee7a b\u1ea1n t\u1ea1o ra \u0111\u1ec3 t\u0103ng nh\u1eadn th\u1ee9c v\u00e0 s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, v\u00e0 cu\u1ed1i c\u00f9ng, d\u1eabn \u0111\u1ebfn doanh s\u1ed1 cao h\u01a1n.\u00a0Trong giai \u0111o\u1ea1n n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd th\u1ea5y c\u00e1c ph\u01b0\u01a1ng th\u1ee9c nh\u01b0 chi\u1ebfn d\u1ecbch quan h\u1ec7 c\u00f4ng ch\u00fang, qu\u1ea3ng c\u00e1o ho\u1eb7c qu\u1ea3ng c\u00e1o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\r\n

Hy v\u1ecdng, \u0111\u1ecbnh ngh\u0129a v\u1ec1 Marketing v\u00e0 4Ps trong Marketing<\/strong> gi\u00fap b\u1ea1n hi\u1ec3u m\u1ee5c \u0111\u00edch c\u1ee7a marketing v\u00e0 c\u00e1ch x\u00e1c \u0111\u1ecbnh n\u00f3. Marketing li\u00ean quan \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, v\u00ec v\u1eady \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n hi\u1ec3u c\u00e1ch s\u1eed d\u1ee5ng marketing \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 v\u00e0 th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\r\n

>>> Xem th\u00eam: Chi\u1ebfn l\u01b0\u1ee3c Digital Marketing (Ph\u1ea7n 1)<\/a><\/strong><\/p>\r\n

Theo Caroline Forsey<\/em><\/p>","protected":false},"excerpt":{"rendered":"Dictionary.com \u0111\u1ecbnh ngh\u0129a marketing l\u00e0 \"h\u00e0nh \u0111\u1ed9ng x\u00fac ti\u1ebfn ho\u1eb7c th\u00fac \u0111\u1ea9y kinh doanh \u0111\u1ec3 qu\u1ea3ng b\u00e1 v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, bao g\u1ed3m nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 qu\u1ea3ng c\u00e1o\". Th\u1ef1c t\u1ebf, Marketing c\u00f3 m\u1eb7t trong t\u1ea5t c\u1ea3 c\u00e1c giai \u0111o\u1ea1n c\u1ee7a doanh nghi\u1ec7p, b\u1eaft \u0111\u1ea7u cho \u0111\u1ebfn sau khi k\u1ebft th\u00fac [...]","protected":false},"author":4,"featured_media":7620,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[644,657],"class_list":["post-7618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-chien-luoc-marketing","tag-marketing-career",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=7618"}],"version-history":[{"count":10,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7618\/revisions"}],"predecessor-version":[{"id":11518,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7618\/revisions\/11518"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/7620"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=7618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=7618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=7618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}