{"id":7591,"date":"2019-10-02T14:53:32","date_gmt":"2019-10-02T07:53:32","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7591"},"modified":"2022-11-28T16:31:13","modified_gmt":"2022-11-28T09:31:13","slug":"case-study-dell-va-chien-luoc-social-media","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/case-study-dell-va-chien-luoc-social-media\/","title":{"rendered":"[Case Study] Chi\u1ebfn l\u01b0\u1ee3c Social Media tuy\u1ec7t v\u1eddi c\u1ee7a Dell"},"content":{"rendered":"

Dell Inc.<\/strong><\/a> l\u00e0 m\u1ed9t trong nh\u1eefng t\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 \u0111a qu\u1ed1c gia l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi chuy\u00ean s\u1ea3n xu\u1ea5t b\u00e1n v\u00e0 h\u1ed7 tr\u1ee3 m\u00e1y t\u00ednh c\u00e1 nh\u00e2n v\u00e0 c\u00e1c m\u00e1y t\u00ednh kh\u00e1c c\u00f3 li\u00ean quan. Dell \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u1edbi t\u01b0 c\u00e1ch l\u00e0 PC’s Limited v\u00e0o n\u0103m 1984 b\u1edfi Michael Dell, v\u1edbi s\u1ed1 ti\u1ec1n kh\u1edfi nghi\u1ec7p l\u00ean t\u1edbi 1.000 USD, khi \u00f4ng \u0111ang theo h\u1ecdc \u0110\u1ea1i h\u1ecdc Texas. Michael Dell b\u1eaft \u0111\u1ea7u c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a m\u00ecnh v\u1edbi m\u1ed9t kh\u00e1i ni\u1ec7m \u0111\u01a1n gi\u1ea3n r\u1eb1ng b\u00e1n tr\u1ef1c ti\u1ebfp h\u1ec7 th\u1ed1ng m\u00e1y t\u00ednh cho kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd v\u00e0 cung c\u1ea5p cho h\u1ecd c\u00e1c gi\u1ea3i ph\u00e1p \u0111i\u1ec7n to\u00e1n nh\u1ea5t.\u00a0<\/p>\r\n

\"\"<\/a><\/p>\r\n

L\u1ecbch s\u1eed c\u1ee7a DELL<\/h2>\r\n

S\u1ea3n ph\u1ea9m \u0111\u1ea7u ti\u00ean c\u1ee7a c\u00f4ng ty l\u00e0 m\u1ed9t m\u00e1y t\u00ednh t\u1ef1 thi\u1ebft k\u1ebf c\u00f3 t\u00ean Turbo PC c\u00f3 gi\u00e1 th\u1ea5p h\u01a1n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn.\u00a0PC’s Limited kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng ty \u0111\u1ea7u ti\u00ean l\u00e0m \u0111i\u1ec1u n\u00e0y nh\u01b0ng l\u00e0 c\u00f4ng ty \u0111\u1ea7u ti\u00ean th\u00e0nh c\u00f4ng, thu v\u1ec1 73 tri\u1ec7u \u0111\u00f4 la trong giao d\u1ecbch n\u0103m \u0111\u1ea7u ti\u00ean.\u00a0C\u00f4ng ty \u0111\u1ed5i t\u00ean th\u00e0nh T\u1eadp \u0111o\u00e0n m\u00e1y t\u00ednh Dell v\u00e0o n\u0103m 1988.\u00a0H\u1ecd \u0111\u00e3 c\u1ed1 g\u1eafng b\u00e1n m\u00e1y t\u00ednh th\u00f4ng qua c\u00e1c c\u1eeda h\u00e0ng v\u00e0o n\u0103m 1990 nh\u01b0ng kh\u00f4ng th\u00e0nh c\u00f4ng v\u00e0 h\u1ecd quay l\u1ea1i b\u00e1n tr\u1ef1c ti\u1ebfp cho kh\u00e1ch h\u00e0ng.\u00a0Dell \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o T\u1ea1p ch\u00ed Fortune l\u00e0 m\u1ed9t trong 500 c\u00f4ng ty l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi v\u00e0o n\u0103m 1992. B\u1ed1n n\u0103m sau, Dell b\u1eaft \u0111\u1ea7u b\u00e1n m\u00e1y t\u00ednh th\u00f4ng qua trang web c\u1ee7a m\u00ecnh.\u00a0N\u0103m 1999, Dell \u0111\u00e3 \u0111\u00e1nh b\u1ea1i Compaq v\u00e0 tr\u1edf th\u00e0nh PC b\u00e1n ch\u1ea1y nh\u1ea5t t\u1ea1i M\u1ef9 v\u1edbi doanh thu 25 t\u1ef7 USD.\u00a0N\u0103m 2003, t\u00ean c\u00f4ng ty \u0111\u01b0\u1ee3c \u0111\u1ed5i th\u00e0nh Dell Inc.<\/p>\r\n

Kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng c\u1ee7a DELL<\/h2>\r\n

V\u00e0o th\u00e1ng 6 n\u0103m 2005,\u00a0Jeff Jarvis\u00a0\u0111\u00e3 mua m\u1ed9t chi\u1ebfc Dell Lemon v\u00e0 tr\u1ea3 ph\u00ed b\u1ea3o hi\u1ec3m trong b\u1ed1n n\u0103m cho g\u00f3i d\u1ecbch v\u1ee5 gia \u0111\u00ecnh.\u00a0Anh b\u1eaft \u0111\u1ea7u ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1edbi m\u00e1y ngay l\u1eadp t\u1ee9c v\u00e0 anh \u0111\u00e3 li\u00ean h\u1ec7 v\u1edbi Dell \u0111\u1ec3 kh\u1eafc ph\u1ee5c c\u00e1c s\u1ef1 c\u1ed1, nh\u01b0ng kh\u00f4ng c\u00f3 ph\u1ea3n h\u1ed3i th\u00edch h\u1ee3p t\u1eeb Dell.\u00a0Dell \u0111\u00e3 kh\u00f4ng cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ed1t cho Jarvis v\u00e0 kh\u00f4ng c\u00f3 l\u1ef1a ch\u1ecdn n\u00e0o kh\u00e1c, anh ta \u0111\u00e3 \u0111\u0103ng b\u1ee9c \u1ea3nh t\u1ee9c gi\u1eadn c\u1ee7a m\u00ecnh l\u00ean D\u1ecbch v\u1ee5 Dell ngh\u00e8o n\u00e0n tr\u00ean\u00a0blog Buzz Machine c\u1ee7a m\u00ecnh c\u00f3 ti\u00eau \u0111\u1ec1 “Dell n\u00f3i d\u1ed1i”.\u00a0<\/p>\r\n

B\u00e0i \u0111\u0103ng tr\u00ean blog c\u1ee7a \u00f4ng \u0111\u00e3 t\u1ea1o ra s\u1ef1 ch\u1ec9 tr\u00edch n\u1eb7ng n\u1ec1 v\u1ec1 Dell v\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng kh\u00e1c \u0111\u00e3 tham gia v\u00e0 to\u00e0n b\u1ed9 th\u1ebf gi\u1edbi blog b\u1eaft \u0111\u1ea7u m\u1ed9t cu\u1ed9c th\u1ea3o lu\u1eadn quan tr\u1ecdng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m k\u00e9m v\u00e0 d\u1ecbch v\u1ee5 H\u1ed7 tr\u1ee3 K\u1ef9 thu\u1eadt c\u1ee7a Dell t\u1ec7 nh\u01b0 th\u1ebf n\u00e0o.\u00a0Dell \u0111\u00e3 ph\u1ea3i v\u1eadt l\u1ed9n v\u1edbi doanh thu k\u00e9m v\u00e0 nh\u1eefng l\u1eddi ch\u1ec9 tr\u00edch trong th\u1ebf gi\u1edbi blog \u0111\u00e3 ti\u1ebfp th\u00eam nhi\u00ean li\u1ec7u cho\u00a0hi\u1ec7u qu\u1ea3 t\u00e0i ch\u00ednh k\u00e9m v\u00e0 l\u00e0m t\u1ed5n h\u1ea1i danh ti\u1ebfng c\u1ee7a Dell.\u00a0<\/p>\r\n

V\u1ea5n \u0111\u1ec1 v\u1ec1 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng k\u00e9m v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m kh\u00f4ng ph\u1ea3i l\u00e0 m\u1edbi v\u00ec Dell \u0111\u00e3 kh\u00f4ng l\u1eafng nghe nh\u1eefng ph\u00e0n n\u00e0n c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb l\u00e2u v\u00e0 c\u00e1c blog v\u1eeba c\u00f4ng khai v\u00e0 t\u1ea1o c\u01a1 h\u1ed9i cho nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 c\u01a1 h\u1ed9i tr\u00fat gi\u1eadn.\u00a0Dell \u0111\u00e3 c\u00f3 tr\u1ea3i nghi\u1ec7m \u0111\u1ea7u ti\u00ean v\u1ec1\u00a0c\u00e1ch social media c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn doanh nghi\u1ec7p v\u00e0 m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a vi\u1ec7c l\u1eafng nghe khi\u1ebfu n\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 kh\u1eafc ph\u1ee5c ch\u00fang k\u1ecbp th\u1eddi<\/p>\r\n

\"\"<\/a><\/p>\r\n

Gi\u1ea3i ph\u00e1p x\u1eed l\u00fd c\u1ee7a DELL<\/h2>\r\n

Ph\u1ea3i m\u1ea5t m\u1ed9t n\u0103m \u0111\u1ec3 Dell nh\u1eadn ra m\u1ee9c \u0111\u1ed9 thi\u1ec7t h\u1ea1i do c\u00e1c blog g\u00e2y ra v\u00e0 bu\u1ed9c c\u00f4ng ty ph\u1ea3i c\u00f4ng b\u1ed1 m\u1ed9t\u00a0k\u1ebf ho\u1ea1ch kinh doanh\u00a0m\u1edbi, \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Dell 2.0 v\u00e0o n\u0103m 2006 bao g\u1ed3m kho\u1ea3n \u0111\u1ea7u t\u01b0 th\u00eam 150 tri\u1ec7u \u0111\u00f4 la v\u00e0o d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.\u00a0\u0110\u1ea7u t\u01b0 bao g\u1ed3m c\u00e1c k\u00eanh b\u00e1n h\u00e0ng, c\u1ea3 v\u1ec1 li\u00ean h\u1ec7 b\u00e1n h\u00e0ng v\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn c\u1ee7a n\u00f3, \u1edf m\u1eb7t tr\u01b0\u1edbc v\u00e0 m\u1eb7t sau c\u1ee7a trang web v\u00e0 m\u1edf r\u1ed9ng ph\u1ea1m vi c\u1ee7a Dell Connect, cho ph\u00e9p k\u1ef9 thu\u1eadt vi\u00ean Dell ki\u1ec3m so\u00e1t h\u1ec7 th\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng n\u1ebfu h\u1ecd g\u1eb7p ph\u1ea3i s\u1ef1 c\u1ed1.\u00a0V\u00e0o th\u00e1ng 3 n\u0103m 2006, m\u1ed9t nh\u00f3m ti\u1ebfp c\u1eadn c\u1ed9ng \u0111\u1ed3ng \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp bao g\u1ed3m nh\u00f3m c\u00e1c chuy\u00ean gia h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt c\u00f3 k\u1ef9 n\u0103ng giao ti\u1ebfp t\u1ed1t, l\u1eafng nghe, theo d\u00f5i v\u00e0 ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c blogger tr\u00ean to\u00e0n th\u1ebf gi\u1edbi c\u00f3 c\u00e2u h\u1ecfi ho\u1eb7c c\u00f3 th\u1ec3 c\u1ea7n h\u1ed7 tr\u1ee3.\u00a0Direct2Dell \u0111\u00e3 \u0111\u01b0\u1ee3c ra m\u1eaft v\u00e0o th\u00e1ng 7 n\u0103m 2006 v\u00e0 v\u00e0o th\u00e1ng 8 Dell \u0111\u00e3 m\u1edf r\u1ed9ng ph\u1ea1m vi blog \u0111\u1ec3 bao g\u1ed3m b\u1ea5t k\u1ef3 cu\u1ed9c tr\u00f2 chuy\u1ec7n n\u00e0o v\u1ec1 Dell.\u00a0<\/p>\r\n

>>> Xem th\u00eam: Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1edbi \u0111ang ph\u00e1 h\u1ee7y m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i<\/a><\/strong><\/p>\r\n

Qu\u00e1 tr\u00ecnh tri\u1ec3n khai v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 tr\u00ean social media<\/a><\/h3>\r\n

Ban \u0111\u1ea7u blog Direct2Dell \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c v\u1edbi s\u1ef1 ho\u00e0i nghi ti\u00eau c\u1ef1c, nh\u01b0ng blogger tr\u01b0\u1edfng Lionel Menchaca \u0111\u00e3 thuy\u1ebft ph\u1ee5c c\u00e1c blogger r\u1eb1ng Dell \u0111ang nghi\u00eam t\u00fac l\u1eafng nghe c\u00e1c blogger v\u00e0 anh ta si\u00eang n\u0103ng tr\u1ea3 l\u1eddi v\u00e0 li\u00ean k\u1ebft v\u1edbi c\u00e1c nh\u00e0 ph\u00ea b\u00ecnh. \u0110\u1ed9i ng\u0169 c\u1ee7a Dell \u0111\u00e3 x\u1eed l\u00fd c\u00e1c lu\u1ed3ng d\u01b0 lu\u1eadn x\u1ea5u v\u00e0 b\u1eb1ng c\u00e1ch \u0111o l\u01b0\u1eddng c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog ti\u00eau c\u1ef1c c\u1ee7a Dell v\u1ec1 n\u00f3 \u0111\u00e3 gi\u1ea3m t\u1eeb 49% xu\u1ed1ng 22%. Dell th\u1eadm ch\u00ed c\u00f2n tham gia v\u00e0o c\u01a1 quan b\u00ean ngo\u00e0i \u0111\u1ec3 theo d\u00f5i c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1ef1c tuy\u1ebfn v\u1ec1 Dell.<\/p>\r\n

V\u00e0o th\u00e1ng 2 n\u0103m 2007 Dell \u0111\u00e3 ra m\u1eaft IdeaStorm cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng Dell cung c\u1ea5p ph\u1ea3n h\u1ed3i & th\u00f4ng tin chi ti\u1ebft c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 c\u00f4ng ty v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty v\u00e0 b\u1ecf phi\u1ebfu cho nh\u1eefng ng\u01b0\u1eddi m\u00e0 h\u1ecd th\u1ea5y ph\u00f9 h\u1ee3p nh\u1ea5t.\u00a0C\u1ed9ng \u0111\u1ed3ng Linux \u0111\u00e3 s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng n\u00e0y v\u00e0 \u0111\u1ec1 ngh\u1ecb Dell mang l\u1ea1i XP nh\u01b0 m\u1ed9t t\u00f9y ch\u1ecdn cho nh\u1eefng kh\u00e1ch h\u00e0ng mu\u1ed1n n\u00f3, gi\u1ea3m ph\u1ea7n m\u1ec1m d\u00f9ng th\u1eed v\u00e0 l\u1eafng nghe kh\u00e1ch h\u00e0ng th\u1ea3o lu\u1eadn v\u1ec1 \u00fd t\u01b0\u1edfng trong th\u1eddi gian th\u1ef1c.\u00a0<\/p>\r\n

StudioDell (07 th\u00e1ng 1) l\u00e0 n\u01a1i ng\u01b0\u1eddi d\u00f9ng Dell c\u00f3 th\u1ec3 chia s\u1ebb video v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 v\u00e0 video li\u00ean quan \u0111\u1ebfn Dell \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u00e1o d\u1ee5c ng\u01b0\u1eddi d\u00f9ng v\u1ec1 c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i kh\u00e1c nhau v\u00e0 c\u0169ng cung c\u1ea5p c\u00e1c m\u1eb9o, th\u1ee7 thu\u1eadt v\u00e0 h\u1ed7 tr\u1ee3 \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1t nh\u1ea5t s\u1ea3n ph\u1ea9m Dell. Dell v\u1eadn h\u00e0nh blog v\u00e0 di\u1ec5n \u0111\u00e0n cho c\u00e1c ch\u1ee7 \u0111\u1ec1 thu h\u00fat kh\u00e1ch h\u00e0ng t\u1eadn t\u00e2m, \u0111\u00e3 tham gia Twitter (ng\u00e0y 07 th\u00e1ng 6) v\u1edbi m\u1ed9t s\u1ed1 id. Dell th\u00e0nh l\u1eadp m\u1ed9t nh\u00f3m t\u1eadp trung, b\u1ed5 nhi\u1ec7m m\u1ed9t l\u00e3nh \u0111\u1ea1o ri\u00eangv\u00e0 t\u00e0i nguy\u00ean \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb nhi\u1ec1u nh\u00f3m (CNTT, tr\u1ef1c tuy\u1ebfn) \u0111\u1ec3 ki\u1ec3m tra v\u00e0 kh\u1edfi ch\u1ea1y c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 trang web tham gia x\u00e3 h\u1ed9i m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. \u0110\u1ed9i ng\u0169 n\u00e0y \u0111\u00e3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c digital marketing<\/a>, chi\u1ebfn l\u01b0\u1ee3c social media ch\u00ednh th\u1ee9c v\u00e0 b\u1ed9 ch\u00ednh s\u00e1ch v\u00e0 qu\u1ea3n tr\u1ecb social media \u0111\u01b0\u1ee3c \u0111\u1eb7t ra.<\/p>\r\n

> Xem th\u00eam: 3 chi\u1ebfn l\u01b0\u1ee3c b\u1ea3o v\u1ec7 th\u1ecb ph\u1ea7n trong kinh doanh cho m\u1ecdi doanh nghi\u1ec7p<\/a><\/strong><\/p>\r\n

K\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch social media<\/h3>\r\n

N\u0103m 2008, s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a social media Dell \u0111\u00e3 b\u1eaft \u0111\u1ea7u mang l\u1ea1i k\u1ebft qu\u1ea3 v\u1ec1 ROI v\u00e0 social media \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a\u00a0chi\u1ebfn l\u01b0\u1ee3c kinh doanh, chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh <\/a><\/strong>v\u00e0 c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh kh\u00e1c nhau \u0111\u00e3 \u0111\u01b0\u1ee3c cung c\u1ea5p c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 cho k\u00eanh social media. Nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u00e0 khuy\u1ebfn kh\u00edch tham gia t\u00edch c\u1ef1c v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng social media kh\u00e1c nhau, h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng th\u00f4ng qua blog, twitter, v.v. v\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u1ed9ng \u0111\u1ed3ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m l\u1eafng nghe v\u00e0 gi\u1ea3i quy\u1ebft, l\u1eadp k\u1ebf ho\u1ea1ch n\u1ed9i dung, ki\u1ec3m tra c\u00f4ng ngh\u1ec7, l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u00ean cho c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh kh\u00e1c nhau.<\/p>\r\n

Dell th\u1eadm ch\u00ed c\u00f2n \u0111i xa h\u01a1n v\u1edbi c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200btr\u00ean social media c\u1ee7a m\u00ecnh, m\u1ed9t blog cho c\u1ed9ng \u0111\u1ed3ng k\u00eanh \u0111\u00e3 \u0111\u01b0\u1ee3c ra m\u1eaft, c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra cho c\u00e1c n\u1ed7 l\u1ef1c m\u00f4i tr\u01b0\u1eddng c\u1ee7a Dell \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 T\u00e1i t\u1ea1o v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c g\u1ecdi d\u01b0\u1edbi t\u00ean l\u00e0 Digital Nomads v\u00e0 n\u1ed9i dung x\u00e3 h\u1ed9i xu\u1ea5t hi\u1ec7n tr\u00ean Dell.com (\u0111i\u1ec1u h\u01b0\u1edbng trang ch\u1ee7, trang s\u1ea3n ph\u1ea9m c\u00f3 x\u1ebfp h\u1ea1ng & \u0111\u00e1nh gi\u00e1). C\u1eeda h\u00e0ng Dell, doanh nghi\u1ec7p nh\u1ecf v\u00e0 nh\u00e0 cung c\u1ea5p c\u00f3 s\u1eb5n tr\u00ean Twitter c\u00f3 doanh thu 500.000 \u0111\u00f4 la.<\/p>\r\n

N\u0103m 2009, do \u00e1p l\u1ef1c suy tho\u00e1i, \u0111\u1ed9i ng\u0169 social media \u0111\u00e3 ph\u1ea3i gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n vi\u00ean d\u1eabn \u0111\u1ebfn s\u1ef1 ra \u0111i c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ch\u1ee7 ch\u1ed1t trong c\u00e1c nh\u00f3m social media ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi Dell.\u00a0S\u1ef1 ra \u0111i c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a social media Dell \u0111\u00e3 ch\u1ee9ng ki\u1ebfn \u200b\u200bs\u1ef1 h\u1ee3p nh\u1ea5t v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng blog v\u00e0 t\u00e0i kho\u1ea3n twitter, ch\u1eadm ph\u1ea3n \u1ee9ng v\u00e0 thi\u1ebfu kinh nghi\u1ec7m \u0111\u00e3 l\u00e0m t\u00ecnh h\u00ecnh t\u1ed3i t\u1ec7 h\u01a1n.\u00a0Nh\u01b0ng Dell \u0111\u00e3 xoay s\u1edf \u0111\u1ec3 theo k\u1ecbp v\u00e0 c\u1ed9ng \u0111\u1ed3ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi \u0111\u00e3 ph\u00e1t tri\u1ec3n h\u01a1n 3,5 tri\u1ec7u ng\u01b0\u1eddi tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, bao g\u1ed3m c\u00e1c \u0111\u1ecba \u0111i\u1ec3m nh\u01b0 Twitter, Facebook, Direct2Dell v\u00e0 IdeaStorm.\u00a0@DellOutlet\u00a0\u0111\u00e3 c\u00f3 g\u1ea7n 1,5 tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i tr\u00ean Twitter v\u1edbi doanh thu 3 tri\u1ec7u \u0111\u00f4 la v\u00e0 t\u1ed5ng c\u1ed9ng Twitter \u0111\u00e3 mang l\u1ea1i doanh thu h\u01a1n 6,5 tri\u1ec7u \u0111\u00f4 la.\u00a0Dell ra m\u1eaft\u00a0Trung t\u00e2m c\u00f4ng ngh\u1ec7 Dell\u00a0v\u00e0o n\u0103m 2009 \u0111\u1ec3 h\u1ed3i sinh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 kh\u1ea3 n\u0103ng gi\u1ea3i ph\u00e1p c\u1ee7a Dell khi kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao m\u1ed1i quan h\u1ec7 c\u1ed1 v\u1ea5n \u0111\u00e1ng tin c\u1eady.<\/p>\r\n

>>Xem th\u00eam: [B\u00e1o c\u00e1o] H\u00e0nh vi mua h\u00e0ng tr\u00ean Social Media<\/a><\/p>\r\n

\"\"<\/a><\/p>\r\n

Social media – \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a DELL<\/h2>\r\n

Dell \u0111\u00e3 c\u1ee7ng c\u1ed1 chi\u1ebfn l\u01b0\u1ee3c social media c\u1ee7a m\u00ecnh v\u00e0o n\u0103m 2010 v\u1edbi vi\u1ec7c b\u1ed5 nhi\u1ec7m l\u00e3nh \u0111\u1ea1o m\u1edbi cho b\u1ed9 ph\u1eadn social media v\u00e0 c\u00f9ng v\u1edbi c\u00e1c th\u00e0nh vi\u00ean c\u0169 c\u1ee7a nh\u00f3m social media dell Dell \u0111\u00e3 c\u1ed1 g\u1eafng l\u1ea5y l\u1ea1i s\u1ef1 quan t\u00e2m c\u1ee7a c\u00f4ng ch\u00fang. M\u1ed9t n\u1ed7 l\u1ef1c kh\u00e1c c\u1ee7a Dell \u0111\u1ec3 du<\/a>y tr\u00ec s\u1ef1 t\u1eadp trung v\u00e0o social media l\u00e0 m\u1edf Trung t\u00e2m ch\u1ec9 huy l\u1eafng nghe tr\u1ef1c tuy\u1ebfn<\/a> nh\u01b0 tr\u00ean social media \u1edf Austin Texas d\u01b0\u1edbi s\u1ef1 l\u00e3nh \u0111\u1ea1o c\u1ee7a Gi\u00e1m \u0111\u1ed1c l\u1eafng nghe, n\u01a1i d\u1eef li\u1ec7u th\u1eddi gian th\u1ef1c \u0111\u01b0\u1ee3c Radian6 thu th\u1eadp v\u00e0 hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c h\u00e0ng m\u00e0n h\u00ecnh hi\u1ec3n th\u1ecb m\u1ed9t b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n \u0111\u1ed9c \u0111\u00e1o, cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft t\u1ee9c th\u00ec v\u1ec1 nh\u1eefng th\u1ee9 nh\u01b0 t\u00ecnh c\u1ea3m c\u1ee7a kh\u00e1ch h\u00e0ng, chia s\u1ebb gi\u1ecdng n\u00f3i v\u00e0 \u0111\u1ecba l\u00fd.<\/p>\r\n

Dell c\u0169ng b\u1eaft \u0111\u1ea7u t\u1eadp trung v\u00e0o c\u00e1c s\u1ef1 ki\u1ec7n c\u1ee7a Ban c\u1ed1 v\u1ea5n kh\u00e1ch h\u00e0ngv\u1edbi m\u1ee5c ti\u00eau \u0111\u01b0a kh\u00e1ch h\u00e0ng ch\u1ee7 ch\u1ed1t v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 ch\u00ednh \u0111\u1ebfn Dell HQ v\u00e0o th\u00e1ng 6 n\u0103m 2010 \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng ni\u1ec1m vui v\u00e0 s\u1ef1 th\u1ea5t v\u1ecdng c\u1ee7a h\u1ecd.\u00a0C\u00e1c s\u1ef1 ki\u1ec7n DellCAP kh\u00e1c \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1ea1i Trung Qu\u1ed1c v\u00e0o th\u00e1ng 11 n\u0103m 2010, t\u1ea1i \u0110\u1ee9c v\u00e0o th\u00e1ng 1 n\u0103m 2011 v\u00e0 m\u1ed9t l\u1ea7n n\u1eefa t\u1ea1i Round Rock v\u00e0o th\u00e1ng 3 n\u0103m 2011, t\u1eadp trung v\u00e0o c\u00e1c ch\u1ee7 \u0111\u1ec1 B\u1ec1n v\u1eefng.<\/p>\r\n

Dell ti\u1ebfp t\u1ee5c c\u1ea3i thi\u1ec7n s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean social media c\u1ee7a m\u00ecnh v\u00e0o n\u0103m 2011 v\u00e0 trung t\u00e2m ch\u1ec9 huy l\u1eafng nghe social media \u0111ang \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong nh\u1eefng n\u1ed7 l\u1ef1c n\u00e0y.\u00a0Dell \u0111ang theo d\u00f5i 25.000 \u0111\u1ec1 c\u1eadp tr\u1ef1c tuy\u1ebfn c\u1ea3 b\u00e0i \u0111\u0103ng v\u00e0 tweet v\u1ec1 Dell m\u1ed7i ng\u00e0y v\u00e0 hi\u1ec3u th\u00f4ng tin n\u00e0y d\u1ef1a tr\u00ean c\u00e1c ch\u1ee7 \u0111\u1ec1, t\u00ecnh c\u1ea3m, chia s\u1ebb gi\u1ecdng n\u00f3i, \u0111\u1ecba l\u00fd v\u00e0 xu h\u01b0\u1edbng v\u00e0 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u1ea3i quy\u1ebft m\u1ed1i quan t\u00e2m c\u1ee7a h\u1ecd, x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed5ng th\u1ec3.\u00a0<\/p>\r\n

Dell c\u00f3 kho\u1ea3ng 5000 nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o th\u00e0nh c\u00e1c chuy\u00ean gia Social Media v\u00e0 bi\u1ebfn h\u1ecd th\u00e0nh c\u00e1c nh\u00e0 marketing x\u00e3 h\u1ed9i tuy\u1ebfn \u0111\u1ea7u tham gia v\u00e0o Twitter, Facebook, LinkedIn, blog v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa thay m\u1eb7t cho c\u00f4ng ty.\u00a0Dell xem s\u1ef1 tham gia social media c\u1ee7a nh\u00e2n vi\u00ean nh\u01b0 m\u1ed9t t\u00e0i s\u1ea3n ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 tr\u00e1ch nhi\u1ec7m ph\u00e1p l\u00fd v\u00e0 do \u0111\u00f3 kh\u00f4ng h\u1ea1n ch\u1ebf c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/strong>, \u1ee9ng d\u1ee5ng ho\u1eb7c social media.Dell World\u00a0v\u00e0 ra m\u1eaft trang web,\u00a0Techpageone.dell.com\u00a0(Tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 EnterpriseEffic.com), l\u00e0 m\u1ed9t trang web vi m\u00f4 n\u1ed5i b\u1eadt h\u00e0ng ng\u00e0y, c\u00e1c blog chuy\u00ean \u0111\u1ec1 \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi\u00a0c\u00e1c bi\u00ean t\u1eadp vi\u00ean v\u00e0 nh\u00e0 v\u0103n\u00a0c\u1ee7a\u00a0InformationWeek\u00a0c\u0169ng nh\u01b0 c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Dell \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n.<\/p>\r\n

Social media \u0111\u00e3 t\u1ea1o c\u01a1 h\u1ed9i cho Dell kh\u00f4ng ch\u1ec9 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, hi\u1ec3u \u00fd ki\u1ebfn \u200b\u200bv\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd m\u00e0 c\u00f2n cung c\u1ea5p m\u1ed9t n\u1ec1n t\u1ea3ng marketing \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh,\u00a0c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/strong> v\u00e0 l\u00f2ng trung th\u00e0nh v\u00e0 c\u1ea3i thi\u1ec7n doanh thu c\u1ee7a h\u1ecd v\u1edbi doanh s\u1ed1 t\u0103ng.\u00a0Dell ban \u0111\u1ea7u tham gia v\u00e0o c\u00e1c social media kh\u00f4ng ph\u1ea3i \u0111\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh m\u00e0 l\u00e0 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c khi\u1ebfu n\u1ea1i v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0ng kh\u00e1ch h\u00e0ng mu\u1ed1n truy c\u1eadp v\u00e0o c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t t\u1eeb c\u00e1c ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u x\u00e3 h\u1ed9i li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m, \u0111\u00e1nh gi\u00e1 ho\u1eb7c gi\u1ea3m gi\u00e1.\u00a0Dell cam k\u1ebft c\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 chung c\u1ee7a d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng li\u00ean t\u1ee5c, \u0111\u00f3 l\u00e0 tri\u1ebft l\u00fd d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng 24 \u00d7 7 lu\u00f4n lu\u00f4n thay \u0111\u1ed5i th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 \u0111\u00e3 bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u1edbi ch\u00ednh s\u00e1ch \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng v\u00e0 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng ty h\u00e0ng \u0111\u1ea7u trong th\u1ebf gi\u1edbi thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn \u0111\u00e1ng k\u1ec3 th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng social media.<\/p>\r\n

>>> Xem th\u00eam: Xu h\u01b0\u1edbng Social Media 2020<\/a><\/strong><\/p>\r\n

C\u00e2u h\u1ecfi \u0111\u1eb7t ra cho ch\u00ednh doanh nghi\u1ec7p c\u1ee7a b\u1ea1n:<\/b><\/p>\r\n

    \r\n
  1. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 qu\u1ea3n l\u00fd s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a social media v\u00e0 chi\u1ebfn l\u01b0\u1ee3c n\u00e0o c\u00f4ng ty n\u00ean \u00e1p d\u1ee5ng cho s\u1ef1 hi\u1ec7n di\u1ec7n social media c\u1ee7a m\u00ecnh?<\/li>\r\n
  2. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thu h\u00fat nh\u00e2n vi\u00ean v\u00e0 c\u00e1c b\u00ean li\u00ean quan kh\u00e1c trong c\u00e1c n\u1ec1n t\u1ea3ng social media v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng th\u00f4ng tin trong\u00a0vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a t\u1ed5 ch\u1ee9c?<\/li>\r\n
  3. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ROI t\u1ed1t t\u1eeb c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bmarketing social media v\u00e0 thu l\u1ee3i t\u1eeb s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a social media?<\/li>\r\n
  4. Nh\u1eefng c\u00f4ng ngh\u1ec7 v\u00e0 n\u1ec1n t\u1ea3ng n\u00e0o s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho social media v\u00e0 c\u00e1ch \u0111o l\u01b0\u1eddng ROI?<\/li>\r\n<\/ol>\r\n

    Theo Mbaknol<\/em><\/p>","protected":false},"excerpt":{"rendered":"Dell Inc. l\u00e0 m\u1ed9t trong nh\u1eefng t\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 \u0111a qu\u1ed1c gia l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi chuy\u00ean s\u1ea3n xu\u1ea5t b\u00e1n v\u00e0 h\u1ed7 tr\u1ee3 m\u00e1y t\u00ednh c\u00e1 nh\u00e2n v\u00e0 c\u00e1c m\u00e1y t\u00ednh kh\u00e1c c\u00f3 li\u00ean quan. Dell \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u1edbi t\u01b0 c\u00e1ch l\u00e0 PC's Limited v\u00e0o n\u0103m 1984 b\u1edfi Michael Dell, v\u1edbi s\u1ed1 ti\u1ec1n [...]","protected":false},"author":4,"featured_media":7599,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[647,654,642],"class_list":["post-7591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-branding","tag-case-study","tag-social-media-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=7591"}],"version-history":[{"count":6,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7591\/revisions"}],"predecessor-version":[{"id":15565,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7591\/revisions\/15565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/7599"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=7591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=7591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=7591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}