{"id":7565,"date":"2019-10-01T18:56:09","date_gmt":"2019-10-01T11:56:09","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7565"},"modified":"2019-12-06T14:14:22","modified_gmt":"2019-12-06T07:14:22","slug":"career-marketing-tu-beginner-den-cmo","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/career-marketing-tu-beginner-den-cmo\/","title":{"rendered":"Marketing Career: t\u1eeb Beginner \u0111\u1ebfn CMO"},"content":{"rendered":"<p><strong>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi nghi\u1ec7p marketing?<\/strong><\/p>\r\n<p>M\u1eb7c d\u00f9 s\u1ed1 l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c trong l\u0129nh v\u1ef1c marketing s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng theo th\u1eddi gian, nh\u01b0ng b\u1ed1i c\u1ea3nh marketing hi\u1ec7n t\u1ea1i t\u1ea1i Vi\u1ec7t Nam kh\u00f4ng \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed9t sinh vi\u00ean v\u1eeba m\u1edbi t\u1ed1t nghi\u1ec7p marketing s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t c\u00f4ng vi\u1ec7c trong ng\u00e0nh marketing nh\u01b0 mong mu\u1ed1n. N\u1ebfu cho r\u1eb1ng b\u01b0\u1edbc \u0111\u01b0\u1eddng s\u1ef1 nghi\u1ec7p th\u00f4ng th\u01b0\u1eddng th\u00ec vi\u1ec7c tr\u1edf th\u00e0nh ngay m\u1ed9t Manager hay Director s\u1ebd r\u1ea5t kh\u00f3 kh\u0103n, nh\u01b0ng n\u1ebfu b\u1ea1n c\u00f3 1 \u0111\u1ecbnh h\u01b0\u1edbng n\u1ea5c thang ngh\u1ec1 nghi\u1ec7p r\u00f5 r\u00e0ng th\u00ec b\u1ea1n c\u00f3 th\u1ec3 leo l\u00ean \u0111\u1ec9nh n\u1ea5c thang \u0111\u00f3 t\u1eeb t\u1eeb theo th\u1eddi gian.\u00a0<\/p>\r\n<h1>Marketing Career &#8211;<strong> B\u01b0\u1edbc 1: C\u1ea5p \u0111\u1ed9 Beginner<\/strong><\/h1>\r\n<h2><strong>Kinh nghi\u1ec7m l\u00e0m v\u1ec1 Marketing: 0-2 n\u0103m<\/strong><\/h2>\r\n<ul>\r\n<li>Account Coordinator<\/li>\r\n<li>Social media coordinator<\/li>\r\n<li>Project coordinator<\/li>\r\n<li>Marketing coordinator<\/li>\r\n<li>Event marketing coordinator<\/li>\r\n<li>Event marketing specialist<\/li>\r\n<li>Marketing Specialist<\/li>\r\n<\/ul>\r\n<p>\u00a0\u0110\u1ed1i v\u1edbi nh\u1eefng sinh vi\u00ean m\u1edbi t\u1ed1t nghi\u1ec7p \u0111\u1ea1i h\u1ecdc ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f3 kinh nghi\u1ec7m marketing, m\u1ed9t c\u00f4ng vi\u1ec7c marketing c\u1ea5p \u0111\u1ed9 executive l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u \u0111\u1ec3 x\u00e2y d\u1ef1ng marketing career c\u1ee7a b\u1ea3n th\u00e2n. C\u00e1c nhi\u1ec7m v\u1ee5 m\u00e0 c\u00f4ng vi\u1ec7c marketing c\u1ea5p nh\u1eadp c\u1ea3nh y\u00eau c\u1ea7u kh\u00e1c nhau, nh\u01b0ng th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn vi\u1ec7c h\u1ed7 tr\u1ee3 nghi\u00ean c\u1ee9u, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, nhi\u1ec7m v\u1ee5 h\u00e0nh ch\u00ednh v\u00e0 b\u00e1o c\u00e1o cho gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh t\u00e0i kho\u1ea3n, nh\u00e0 ho\u1ea1ch \u0111\u1ecbnh truy\u1ec1n th\u00f4ng v\u00e0 \/ ho\u1eb7c ng\u01b0\u1eddi qu\u1ea3n l\u00fd d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.\u00a0<\/p>\r\n<p>Khi m\u1ed9t nh\u00e2n vi\u00ean c\u1ea5p executive th\u1ec3 hi\u1ec7n n\u0103ng l\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c nhi\u1ec7m v\u1ee5 c\u01a1 b\u1ea3n, nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1edf r\u1ed9ng vai tr\u00f2 th\u01b0\u1eddng x\u1ea3y ra. B\u01b0\u1edbc ti\u1ebfp theo kh\u1ea3 thi c\u00f3 th\u1ec3 l\u00e0 h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o, tr\u00ecnh b\u00e0y c\u00e1c b\u00e1o c\u00e1o v\u00e0 d\u1ef1 b\u00e1o cho l\u00e3nh \u0111\u1ea1o c\u00f4ng ty \/ kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c \u0111i\u1ec1u ph\u1ed1i m\u1ed9t s\u1ef1 ki\u1ec7n ho\u1eb7c d\u1ef1 \u00e1n \u0111\u1eb7c bi\u1ec7t.<\/p>\r\n<p>C\u00e1c c\u00f4ng vi\u1ec7c marketing c\u1ea5p \u0111\u1ed9 n\u00e0y c\u00f3 th\u1ec3 v\u1ea5t v\u1ea3 c\u1ea7n h\u1ecdc h\u1ecfi nhi\u1ec1u nh\u01b0ng b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n, k\u1ef9 n\u0103ng l\u1eabn kinh nghi\u1ec7m trong c\u00e1c doanh nghi\u1ec7p, c\u00f9ng v\u1edbi \u0111\u00f3 r\u00e8n luy\u1ec7n c\u00e1c k\u1ef9 n\u0103ng m\u1ec1m s\u1ebd r\u1ea5t quan tr\u1ecdng cho s\u1ef1 ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p l\u00e2u d\u00e0i.<\/p>\r\n<h1>Marketing Career <strong> &#8211; B\u01b0\u1edbc 2: Marketing Manager <\/strong><\/h1>\r\n<h2><strong>Kinh nghi\u1ec7m: 3-4 n\u0103m<\/strong><\/h2>\r\n<ul>\r\n<li>Advertising manager<\/li>\r\n<li>Public relations manager<\/li>\r\n<li>Promotions manager<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>Brand manager<\/li>\r\n<li>Sales manager<\/li>\r\n<li>Social media manager<\/li>\r\n<li>Community manager<\/li>\r\n<li>Product marketing manager<\/li>\r\n<\/ul>\r\n<p>B\u01b0\u1edbc h\u1ee3p l\u00fd ti\u1ebfp theo trong con \u0111\u01b0\u1eddng s\u1ef1 nghi\u1ec7p l\u00e0 marketing manager. Marketing manager thi\u1ebft l\u1eadp, duy tr\u00ec v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing. Vai tr\u00f2 n\u00e0y \u0111\u00f2i h\u1ecfi m\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m b\u1ed5 sung c\u1ee7a l\u00e3nh \u0111\u1ea1o, v\u00ec c\u00e1c nh\u00e0 marketing manager ph\u1ea3i ph\u1ed1i h\u1ee3p th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 thi\u1ebft l\u1eadp c\u00e1c quy tr\u00ecnh, \u0111\u1ed3ng th\u1eddi nu\u00f4i d\u01b0\u1ee1ng s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a nh\u00e2n vi\u00ean c\u1ea5p m\u1edbi.<\/p>\r\n<p>\u00a0<a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/marketing-manager.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-9404\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/marketing-manager.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/marketing-manager.jpg 848w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/marketing-manager-300x169.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/marketing-manager-768x432.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/marketing-manager-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/marketing-manager-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/marketing-manager-133x75.jpg 133w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\r\n<h1>Marketing Career &#8211; B\u01b0\u1edbc 3:<strong>Director of Marketing<\/strong><\/h1>\r\n<h2><strong>Y\u00eau c\u1ea7u kinh nghi\u1ec7m:<\/strong> 6-7 n\u0103m<\/h2>\r\n<ul>\r\n<li>Director of Marketing Research<\/li>\r\n<li>Director of Advertising sales<\/li>\r\n<li>Director of Media<\/li>\r\n<li>Director of Public Relations<\/li>\r\n<li>Director of Marketing Analytics<\/li>\r\n<\/ul>\r\n<p>\u00a0Director of marketing t\u1eadp trung v\u00e0o ch\u00ednh chi\u1ebfn l\u01b0\u1ee3c marketing. Sau khi nh\u1eadn \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u v\u00e0 b\u00e1o c\u00e1o t\u1eeb c\u00e1c nh\u00e0 marketing marnager chi ti\u1ebft c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng, d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, director of marketing \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 v\u1edbi m\u1ee5c \u0111\u00edch ho\u00e0n th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau kinh doanh. M\u1ee5c ti\u00eau c\u1ee7a h\u1ecd l\u00e0 t\u0103ng \u00fd \u0111\u1ecbnh mua h\u00e0ng v\u00e0 s\u1ef1 ph\u1ea5n kh\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\r\n<p><!--more--><\/p>\r\n<p>B\u00e0i vi\u1ebft li\u00ean quan<\/p>\r\n<h3 style=\"text-align: center;\"><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/dtmconsulting.vn\/en\/essentials-of-marketing\/\">R\u00e8n luy\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng trong ng\u00e0nh marketing<\/a><\/span><\/h3>\r\n<h1>Marketing Career &#8211;<strong> B\u01b0\u1edbc 4: VP Marketing<\/strong><\/h1>\r\n<h2><br \/><strong>Y\u00eau c\u1ea7u kinh nghi\u1ec7m trong ng\u00e0nh marketing:<\/strong> 12-14 n\u0103m<\/h2>\r\n<ul>\r\n<li>VP of Brand Development<\/li>\r\n<li>VP of Digital Marketing<\/li>\r\n<\/ul>\r\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Marketing-Career-dtmconsulting.vn-4.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-8344 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/Marketing-Career-dtmconsulting.vn-4.jpg\" alt=\"\" width=\"800\" height=\"450\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/450;\" \/><\/a><\/p>\r\n<p>The Vice President of Marketing (Ph\u00f3 ch\u1ee7 t\u1ecbch Marketing) \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c k\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o, k\u1ef9 thu\u1eadt v\u00e0 kinh doanh. Th\u01b0\u1eddng xuy\u00ean l\u00e0m ng\u01b0\u1eddi ph\u00e1t ng\u00f4n cho c\u00f4ng ty, VP marketing c\u0169ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u l\u00e0m vi\u1ec7c gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn trong c\u00f4ng ty v\u1edbi m\u1ee5c ti\u00eau thu h\u1eb9p b\u1ea5t k\u1ef3 kho\u1ea3ng c\u00e1ch n\u00e0o v\u00e0 c\u1ee7ng c\u1ed1 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 \/ ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty. Ngo\u00e0i c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng theo nh\u00f3m, vai tr\u00f2 c\u1ee7a ph\u00f3 director of marketing c\u0169ng c\u00f3 th\u1ec3 bao g\u1ed3m ph\u1ecfng v\u1ea5n v\u00e0 tuy\u1ec3n d\u1ee5ng cho c\u00e1c v\u1ecb tr\u00ed quan tr\u1ecdng trong c\u00f4ng ty.<\/p>\r\n<h1>Marketing Career &#8211; B\u01b0\u1edbc 5: <strong>Chief Marketing Officer<\/strong><\/h1>\r\n<h2><strong>Y\u00eau c\u1ea7u kinh nghi\u1ec7m trong ng\u00e0nh marketing:<\/strong> 20+ n\u0103m<\/h2>\r\n<p><strong>Chief Marketing Officer <\/strong>hay CMO, l\u00e0 v\u1ecb tr\u00ed marketing cao c\u1ea5p nh\u1ea5t. CMO th\u1eddi hi\u1ec7n \u0111\u1ea1i kh\u00f4ng c\u00f3 n\u1ec1n t\u1ea3ng chung, m\u1ed9t k\u00edch c\u1ee1 ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3. H\u1ecd ch\u1ecbu tr\u00e1ch nhi\u1ec7m l\u00e3nh \u0111\u1ea1o t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c marketing, bao g\u1ed3m ph\u00e1t tri\u1ec3n, l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 gi\u00e1m s\u00e1t vi\u1ec7c th\u1ef1c hi\u1ec7n t\u1ea5t c\u1ea3 c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bmarketing. CMO b\u00e1o c\u00e1o cho Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh (CEO) v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m cu\u1ed1i c\u00f9ng v\u1ec1 ROI c\u1ee7a c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bmarketing trong c\u00f4ng ty.<\/p>\r\n<p>Xem th\u00eam &gt;&gt; <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/dtmconsulting.vn\/en\/tong-hop-nhung-ky-nang-can-thiet-cho-marketers\/\">T\u1ed5ng h\u1ee3p nh\u1eefng k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft cho Marketer<\/a><\/strong><\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi nghi\u1ec7p marketing? M\u1eb7c d\u00f9 s\u1ed1 l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c trong l\u0129nh v\u1ef1c marketing s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng theo th\u1eddi gian, nh\u01b0ng b\u1ed1i c\u1ea3nh marketing hi\u1ec7n t\u1ea1i t\u1ea1i Vi\u1ec7t Nam kh\u00f4ng \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed9t sinh vi\u00ean v\u1eeba m\u1edbi t\u1ed1t nghi\u1ec7p marketing s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t c\u00f4ng vi\u1ec7c trong ng\u00e0nh [...]","protected":false},"author":4,"featured_media":7567,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[657],"class_list":["post-7565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-marketing-career",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=7565"}],"version-history":[{"count":11,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7565\/revisions"}],"predecessor-version":[{"id":9474,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7565\/revisions\/9474"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/7567"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=7565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=7565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=7565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}