{"id":7557,"date":"2019-10-01T15:49:49","date_gmt":"2019-10-01T08:49:49","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7557"},"modified":"2022-10-18T17:57:19","modified_gmt":"2022-10-18T10:57:19","slug":"quy-trinh-marketing-tat-ca-ve-marketing-trong-5-buoc","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/quy-trinh-marketing-tat-ca-ve-marketing-trong-5-buoc\/","title":{"rendered":"Quy tr\u00ecnh Marketing – T\u1ea5t c\u1ea3 v\u1ec1 Marketing trong 5 b\u01b0\u1edbc"},"content":{"rendered":"

\u0110\u1ec3 tr\u1edf th\u00e0nh Marketer gi\u1ecfi, tr\u01b0\u1edbc ti\u00ean b\u1ea1n ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c Marketing l\u00e0 g\u00ec. Sau \u0111\u00f3 l\u00e0 quy tr\u00ecnh marketing<\/strong>!<\/p>\r\n

M\u1ed9t c\u00e1ch t\u1ed5ng quan nh\u1ea5t, Marketing c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 thu l\u1ea1i l\u1ee3i \u00edch cho doanh nghi\u1ec7p, c\u00e1 nh\u00e2n. Nh\u01b0ng c\u00f2n quy tr\u00ecnh marketing (Marketing process<\/strong>) th\u00ec sao? Nh\u1eefng b\u01b0\u1edbc n\u00e0o cho ph\u00e9p m\u1ed9t c\u00f4ng ty ti\u1ebfn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing b\u00e0i b\u1ea3n, hi\u1ec7u qu\u1ea3?<\/p>\r\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan ho\u00e0n ch\u1ec9nh v\u1ec1 Quy tr\u00ecnh Marketing ch\u1ec9 trong 5 b\u01b0\u1edbc<\/strong>.<\/p>\r\n

Quy tr\u00ecnh marketing c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh hai ph\u1ea7n l\u1edbn: ph\u1ea7n \u0111\u1ea7u ti\u00ean bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 ph\u1ea7n l\u1edbn nh\u1ea5t v\u00e0 ch\u00ednh c\u1ee7a quy tr\u00ecnh, v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia nh\u1ecf th\u00e0nh b\u1ed1n b\u01b0\u1edbc. \u0110\u1ed5i l\u1ea1i, trong ph\u1ea7n th\u1ee9 hai c\u1ee7a Quy tr\u00ecnh marketing, c\u00f4ng ty c\u00f3 th\u1ec3 n\u1eafm b\u1eaft l\u1ee3i \u00edch (l\u1ee3i nhu\u1eadn, s\u1ef1 tin t\u01b0\u1edfng) t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\r\n

C\u00e1c b\u01b0\u1edbc c\u1ee7a quy tr\u00ecnh marketing<\/em><\/strong><\/p>\r\n

Ph\u1ea7n 1 – Quy tr\u00ecnh marketing: T\u1ea1o gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng<\/h2>\r\n

B\u01b0\u1edbc 1: Quy tr\u00ecnh marketing xem x\u00e9t kh\u00e1ch h\u00e0ng l\u00e0 ai v\u00e0 h\u1ecd c\u1ea7n v\u00e0 mu\u1ed1n g\u00ec?<\/h3>\r\n

Tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch hay chi\u1ebfn thu\u1eadt marketing n\u00e0o, c\u00f4ng ty n\u00ean c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3u bi\u1ebft \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng. Mu\u1ed1n v\u1eady, c\u00e1c c\u00f4ng ty c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong><\/a>, c\u0169ng nh\u01b0 vi\u1ec7c t\u00ecm hi\u1ec3u, nghi\u00ean c\u1ee9u nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/strong> v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd v\u00e0 khai th\u00e1c.<\/p>\r\n

\"quy<\/a><\/p>\r\n

B\u01b0\u1edbc 2: Thi\u1ebft k\u1ebf chi\u1ebfn l\u01b0\u1ee3c marketing<\/a> h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng<\/h3>\r\n

B\u01b0\u1edbc th\u1ee9 hai<\/strong>\u00a0c\u1ee7a quy tr\u00ecnh l\u00e0\u00a0thi\u1ebft k\u1ebf m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong> h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng<\/strong>.\u00a0<\/p>\r\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 m\u1ed9t c\u00f4ng ty l\u00e0m \u0111i\u1ec1u \u0111\u00f3?\u00a0Ho\u1ea1t \u0111\u1ed9ng n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c\u00a0ph\u00e2n kh\u00fac\u00a0th\u1ecb tr\u01b0\u1eddng\u00a0<\/strong>v\u00e0 nh\u1eafm \u0111\u1ebfn ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau tr\u00ean th\u1ecb tr\u01b0\u1eddng. C\u00f4ng ty ph\u1ea3i ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 t\u1eadp trung v\u00e0o m\u1ed9t ho\u1eb7c nhi\u1ec1u ph\u00e2n kh\u00fac \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh n\u00e0y.\u00a0<\/p>\r\n

M\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng \u0111\u00f3 l\u00e0 \u0111a ph\u1ea7n c\u00e1c doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam l\u00e0 nh\u1eefng doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, ng\u00e2n s\u00e1ch chi ti\u00eau h\u1ea1n ch\u1ebf. Ch\u00ednh v\u00ec v\u1eady kh\u00f4ng th\u1ec3 c\u1ed1 g\u1eafng marketing \u0111\u1ebfn to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng (t\u1ea5t c\u1ea3 c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng) m\u00e0 n\u00ean t\u1eadp trung v\u00e0o m\u1ed9t ho\u1eb7c m\u1ed9t v\u00e0i nh\u00f3m nh\u1ea5t \u0111\u1ecbnh v\u00e0 t\u1ed1i \u01b0u h\u00f3a gi\u00e1 tr\u1ecb t\u1eeb nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u00f3. Vi\u1ec7c t\u0103ng gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi kh\u00e1ch h\u00e0ng (CLV)<\/a> c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch, c\u00f3 th\u1ec3 gia t\u0103ng t\u1ea7n su\u1ea5t mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u00e1 tr\u1ecb cho m\u1ed7i \u0111\u01a1n h\u00e0ng, t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng, h\u00e0i l\u00f2ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng gi\u1edbi thi\u1ec7u cho nh\u1eefng ng\u01b0\u1eddi kh\u00e1c,…\u00a0\u00a0<\/p>\r\n

V\u1ea5n \u0111\u1ec1 l\u00e0: “Doanh nghi\u1ec7p mu\u1ed1n ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng n\u00e0o?”<\/h4>\r\n

Tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi n\u00e0y, vi\u1ec7c th\u1ef1c hi\u1ec7n ph\u00e2n kh\u00fac v\u00e0 nh\u1eafm \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p l\u00e0 c\u1ea7n thi\u1ebft b\u1edfi v\u00ec m\u1ed9t c\u00f4ng ty kh\u00f4ng th\u1ec3 ph\u1ee5c v\u1ee5 t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng b\u1eb1ng m\u1ecdi c\u00e1ch. Ng\u01b0\u1ee3c l\u1ea1i, c\u00f4ng ty n\u00ean t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng (ti\u1ec1m n\u0103ng) \u0111\u00f3 \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 t\u1ed1t nh\u1ea5t v\u00e0 mang v\u1ec1 l\u1ee3i nhu\u1eadn cao nh\u1ea5t. Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau gi\u00fap c\u00f4ng ty x\u00e1c \u0111\u1ecbnh nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0o m\u00e0 h\u1ecd s\u1ebd c\u1ea7n ph\u1ea3i ph\u1ee5c v\u1ee5. C\u00e2u h\u1ecfi ti\u1ebfp theo l\u00e0 l\u00e0m th\u1ebf n\u00e0o kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 t\u1ed1t nh\u1ea5t, bao g\u1ed3m \u0111i\u1ec3m kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\r\n

\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty l\u00e0 g\u00ec? \u0110i\u1ec1u g\u00ec l\u00e0m cho n\u00f3 c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng so v\u1edbi c\u00e1c c\u00f4ng ty kh\u00e1c? V\u00e0 v\u1ecb tr\u00ed n\u00e0o h\u1ecd mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng? L\u00e0m \u0111i\u1ec1u \u0111\u00f3 c\u0169ng li\u00ean quan \u0111\u1ebfn vi\u1ec7c ch\u1ecdn m\u1ed9t Kh\u00e1i ni\u1ec7m marketing, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0110\u1ecbnh h\u01b0\u1edbng qu\u1ea3n l\u00fd marketing. Nh\u01b0ng \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n xa h\u01a1n, doanh nghi\u1ec7p nh\u1ea5t thi\u1ebft c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh m\u00f4 h\u00ecnh kinh doanh<\/a> c\u1ee7a m\u00ecnh.<\/p>\r\n

>>> Xem th\u00eam: Chi\u1ebfn l\u01b0\u1ee3c marketing theo \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1ch h\u00e0ng trong kinh doanh d\u1ecbch v\u1ee5<\/a>\u00a0<\/p>\r\n

B\u01b0\u1edbc 3: Marketing Mix<\/h3>\r\n

Khi chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf, c\u00f4ng ty c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft\u00a0b\u01b0\u1edbc th\u1ee9 ba\u00a0 – t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh marketing t\u00edch h\u1ee3p, \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 marketing mix.<\/strong><\/p>\r\n

\"chi\u1ebfn<\/a><\/p>\r\n

\u00a0M\u1ee5c \u0111\u00edch c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh marketing l\u00e0 bi\u1ebfn chi\u1ebfn l\u01b0\u1ee3c marketing th\u00e0nh gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho kh\u00e1ch h\u00e0ng.\u00a0Do \u0111\u00f3, ch\u01b0\u01a1ng tr\u00ecnh marketing n\u00ean cung c\u1ea5p gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i.<\/p>\r\n

Th\u01b0\u1eddng th\u00ec c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs) hi\u1ec7n nay t\u1ea1i Vi\u1ec7t Nam b\u1ecf qua c\u00e1c b\u01b0\u1edbc 1 v\u00e0 2 m\u00e0 ti\u1ebfn h\u00e0nh ngay b\u01b0\u1edbc 3 \u2013 l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai<\/strong> ngay c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing mix. Ch\u01b0\u01a1ng tr\u00ecnh marketing th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 4P, bao g\u1ed3m b\u1ed1n y\u1ebfu t\u1ed1 ch\u00ednh. Marketing mix bao g\u1ed3m S\u1ea3n ph\u1ea9m, Gi\u00e1 c\u1ea3, ph\u00e2n ph\u1ed1i v\u00e0 Khuy\u1ebfn m\u00e3i.<\/p>\r\n

>>> Xem th\u00eam: Chi\u1ebfn l\u01b0\u1ee3c Marketing Mix \u2013 4Ps, 4Cs hay 3Es | Khi marketing kh\u00f4ng ch\u1ec9 c\u00f2n l\u00e0 4P<\/a><\/p>\r\n

V\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing mix<\/h4>\r\n

S\u1ea3n ph\u1ea9m l\u00e0 thi\u1ebft k\u1ebf m\u1ed9t s\u1ea3n ph\u1ea9m (ho\u1eb7c d\u1ecbch v\u1ee5) mong mu\u1ed1n cho c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Sau \u0111\u00f3, ch\u00fang ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111\u1ec3 l\u00e0m cho ch\u00fang h\u1ea5p d\u1eabn kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e2n ph\u1ed1i, qu\u1ea3n l\u00fd chu\u1ed7i cung v\u00e0 c\u1ea7u, \u0111\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.\u00a0<\/p>\r\n

\u0110\u1ec3 c\u00f3 th\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c marketing mix, chi\u1ebfn l\u01b0\u1ee3c marketing ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp \u0111\u1ec3 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng. \u0110\u01b0a ra \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng quan t\u00e2m v\u00e0 mua s\u1ea3n ph\u1ea9m.N\u1ebfu b\u1ea1n \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1 trong vi\u1ec7c bi\u1ebfn chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a doanh nghi\u1ec7p th\u00e0nh gi\u00e1 tr\u1ecb truy\u1ec1n t\u1ea3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng;<\/strong> ho\u1eb7c b\u1ea1n nh\u1eadn ra r\u1eb1ng m\u00ecnh \u0111\u00e3 b\u1ecf qu\u00ean c\u00e1c b\u01b0\u1edbc tr\u00ean m\u00e0 ti\u1ebfn h\u00e0nh ngay k\u1ebf ho\u1ea1ch Marketing Mix th\u00ec h\u00e3y xem ngay kh\u00f3a hu\u1ea5n luy\u1ec7n ” Essentials of Digital Marketing” c\u1ee7a ch\u00fang t\u00f4i\u00a0<\/p>\r\n

Essentials of Digital Marketing – Nh\u1eefng v\u1ea5n \u0111\u1ec1 thi\u1ebft y\u1ebfu cho Marketer<\/strong><\/a><\/span><\/p>\r\n

B\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/h3>\r\n

B\u01b0\u1edbc th\u1ee9 t\u01b0 c\u1ee7a <\/strong>Quy tr\u00ecnh marketing nh\u1eb1m t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng, l\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 c\u00f3 l\u1ee3i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong>. Y\u1ebfu t\u1ed1 d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng trong vi\u1ec7c n\u00e0y v\u01b0\u1ee3t ra ngo\u00e0i vi\u1ec7c l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng. Thay v\u00e0o \u0111\u00f3, \u0111\u1ecbnh h\u01b0\u1edbng ph\u1ea3i t\u1ea1o ra s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. Ngh\u0129a l\u00e0 c\u00e1c \u01b0u \u0111\u00e3i c\u1ee7a c\u00f4ng ty v\u01b0\u1ee3t qu\u00e1 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng. Sau \u0111\u00f3, kh\u00e1ch h\u00e0ng s\u1ebd l\u1eb7p l\u1ea1i h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng v\u00e0 trung th\u00e0nh v\u00e0 c\u00f3 l\u1ee3i nhu\u1eadn cho c\u00f4ng ty.<\/p>\r\n

Do \u0111\u00f3, b\u01b0\u1edbc n\u00e0y c\u00f3 th\u1ec3 l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong ph\u1ea7n \u0111\u1ea7u ti\u00ean c\u1ee7a Quy tr\u00ecnh marketing<\/strong>. Qu\u00e1 tr\u00ecnh d\u1eabn \u0111\u1ebfn vi\u1ec7c t\u1ea1o v\u00e0 duy tr\u00ec c\u00e1c m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng l\u00e0 CRM, Qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, c\u00f4ng ty kh\u00f4ng th\u1ec3 l\u00e0m t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y trong th\u1eddi gian ng\u1eafn. T\u1ea1o gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng v\u1eefng ch\u1eafc c\u00e0n c\u00f3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c marketing.<\/p>\r\n

Ph\u1ea7n 2 – Quy tr\u00ecnh marketing: N\u1eafm b\u1eaft gi\u00e1 tr\u1ecb<\/h2>\r\n

\"n\u1eafm<\/a><\/p>\r\n

B\u01b0\u1edbc 5: N\u1eafm b\u1eaft gi\u00e1 tr\u1ecb t\u1eeb kh\u00e1ch h\u00e0ng<\/h3>\r\n

Sau khi ho\u00e0n th\u00e0nh b\u1ed1n b\u01b0\u1edbc n\u00e0y, c\u00f4ng ty \u0111\u00e3 t\u1ea1o ra gi\u00e1 tr\u1ecb cho \u0111\u00fang kh\u00e1ch h\u00e0ng b\u1eb1ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh marketing t\u00edch h\u1ee3p. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 th\u00fac \u0111\u1ea9y m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng v\u1eefng ch\u1eafc. Sau \u0111\u00f3 l\u00e0 g\u1eb7t h\u00e1i th\u00e0nh qu\u1ea3 t\u1eeb c\u00f4ng vi\u1ec7c c\u1ee7a n\u00f3. B\u01b0\u1edbc th\u1ee9 n\u0103m<\/strong>\u00a0b\u00e2y gi\u1edd c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c n\u1eafm b\u1eaft gi\u00e1 tr\u1ecb t\u1eeb kh\u00e1ch h\u00e0ng<\/strong>.\u00a0<\/p>\r\n

N\u1eafm b\u1eaft gi\u00e1 tr\u1ecb t\u1eeb kh\u00e1ch h\u00e0ng c\u00f3 ngh\u0129a l\u00e0 c\u00f4ng ty t\u1ea1o ra l\u1ee3i nhu\u1eadn v\u00e0 v\u1ed1n ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y d\u1ef1a tr\u00ean nh\u1eefng kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng, th\u00edch th\u00fa v\u00e0 trung th\u00e0nh. Nh\u1eefng ng\u01b0\u1eddi l\u1eb7p l\u1ea1i h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng v\u00e0 do \u0111\u00f3 quay l\u1ea1i mua nhi\u1ec1u l\u1ea7n. Do \u0111\u00f3, c\u00f4ng ty c\u00f3 th\u1ec3 n\u1eafm b\u1eaft gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecd trong d\u00e0i h\u1ea1n, \u0111\u00f3 l\u00e0 Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng (CLV)<\/strong>.\u00a0<\/p>\r\n

N\u1ebfu \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n \u0111\u00fang, c\u00f4ng ty c\u00f3 th\u1ec3 t\u0103ng th\u1ecb ph\u1ea7n v\u00e0 gi\u00e0nh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb.<\/p>\r\n

Tr\u00ean \u0111\u00e2y l\u00e0 quy tr\u00ecnh marketing c\u0103n b\u1ea3n v\u00e0 c\u1ea7n thi\u1ebft cho b\u1ea5t c\u1ee9 ai m\u1edbi b\u1eaft \u0111\u1ea7u tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing. N\u1ebfu b\u1ea1n c\u00f2n \u0111ang b\u0103n kho\u0103n trong vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing, th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p\/s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh th\u00ec h\u00e3y CONTACT<\/a>\u00a0v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 nh\u1eadn\u00a0T\u01af V\u1ea4N MARKETING <\/strong><\/a>t\u1eeb chuy\u00ean gia t\u1ea1i DTM Consulting.<\/p>\r\n

Theo Maximilian Claessens<\/strong><\/p>","protected":false},"excerpt":{"rendered":"\u0110\u1ec3 tr\u1edf th\u00e0nh Marketer gi\u1ecfi, tr\u01b0\u1edbc ti\u00ean b\u1ea1n ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c Marketing l\u00e0 g\u00ec. Sau \u0111\u00f3 l\u00e0 quy tr\u00ecnh marketing! M\u1ed9t c\u00e1ch t\u1ed5ng quan nh\u1ea5t, Marketing c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 thu l\u1ea1i l\u1ee3i \u00edch [...]","protected":false},"author":4,"featured_media":7562,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[644,653],"class_list":["post-7557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-chien-luoc-marketing","tag-ke-hoach-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=7557"}],"version-history":[{"count":21,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7557\/revisions"}],"predecessor-version":[{"id":15347,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7557\/revisions\/15347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/7562"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=7557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=7557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=7557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}