{"id":7495,"date":"2019-09-28T09:45:52","date_gmt":"2019-09-28T02:45:52","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7495"},"modified":"2019-11-21T12:11:34","modified_gmt":"2019-11-21T05:11:34","slug":"khach-hang-phot-lo-nhung-khong-huy-dang-ky-email","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/khach-hang-phot-lo-nhung-khong-huy-dang-ky-email\/","title":{"rendered":"Email marketing: Kh\u00e1ch h\u00e0ng ph\u1edbt l\u1edd b\u1ea1n nh\u01b0ng kh\u00f4ng h\u1ee7y \u0111\u0103ng k\u00fd?"},"content":{"rendered":"

M\u1ecdi ng\u01b0\u1eddi \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c qu\u00e1 nhi\u1ec1u email, nh\u1eefng doanh nghi\u1ec7p g\u1eedi qu\u00e1 nhi\u1ec1u email t\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng marketer c\u00f3 th\u1ec3 ki\u1ec3m tra th\u1ea5y r\u1eb1ng t\u1ef7 l\u1ec7 m\u1edf mail ch\u1ec9 kho\u1ea3ng t\u1eeb 15-25%.<\/p>\n

T\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi l\u1ea1i kh\u00f4ng h\u1ee7y \u0111\u0103ng k\u00fd khi m\u00e0 h\u1ecd th\u1eadm ch\u00ed c\u00f2n kh\u00f4ng mu\u1ed1n m\u1edf email ra? \u0110\u00e2y th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi g\u00e2y b\u1ed1i r\u1ed1i khi m\u00e0 t\u1ef7 l\u1ec7 h\u1ee7y \u0111\u0103ng k\u00fd ch\u1ec9 kho\u1ea3ng 0.25% (theo b\u00e1o c\u00e1o v\u1ec1 Email marketing c\u1ee7a Smart Insights).<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi Zettasphere v\u1ec1 l\u00fd do ng\u01b0\u1eddi s\u1eed d\u1ee5ng kh\u00f4ng h\u1ee7y \u0111\u0103ng k\u00fd email d\u00f9 h\u1ecd th\u01b0\u1eddng xuy\u00ean ph\u1edbt l\u1edd n\u00f3.<\/p>\n

\"Unsubscribe

Unsubscribe email<\/p><\/div>\n

Tin t\u1ed1t l\u00e0 trong \u0111a s\u1ed1 tr\u01b0\u1eddng h\u1ee3p khi m\u00e0 b\u1ea1n b\u1ecb ng\u01b0\u1eddi d\u00f9ng ph\u1edbt l\u1edd nh\u01b0ng kh\u00f4ng h\u1ee7y \u0111\u0103ng k\u00fd, ch\u1ec9 \u0111\u01a1n gi\u1ea3n b\u1edfi v\u00ec h\u1ecd kh\u00f4ng mu\u1ed1n m\u1edf email c\u1ee7a b\u1ea1n v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3 m\u00e0 th\u00f4i – nh\u01b0ng v\u1eabn mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin v\u1ec1 b\u1ea1n trong t\u01b0\u01a1ng lai. Vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi email c\u00f3 r\u1ea5t nhi\u1ec1u \u00fd ngh\u0129a \u0111\u1ed1i v\u1edbi vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Khi m\u00e0 b\u1ea1n th\u00edch th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n mu\u1ed1n nh\u1eadn email h\u01a1n – v\u00e0 b\u1ea1n c\u0169ng c\u00f3 xu h\u01b0\u1edbng d\u1ec5 d\u00e0ng ph\u1edbt l\u1edd email c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 b\u1ea1n kh\u00f4ng \u0111\u1ec3 t\u00e2m \u0111\u1ebfn.<\/p>\n

Th\u1ef1c t\u1ebf l\u00e0, c\u00f3 t\u1edbi 61% c\u00e2u tr\u1ea3 l\u1eddi cho vi\u1ec7c kh\u00f4ng h\u1ee7y \u0111\u0103ng \u00fd email b\u1edfi v\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n ti\u1ebfp t\u1ee5c mua l\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty l\u1ea7n n\u1eefa.<\/p>\n

M\u1ed9t kh\u1ea3o s\u00e1t t\u1eeb Yes Lifecycle Marketing v\u1ec1 c\u00e2u h\u1ecfi cho vi\u1ec7c t\u1ea1i sao ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn \u0111\u0103ng k\u00fd email t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb d\u00f9 h\u1ecd th\u1eadm ch\u00ed ch\u1eb3ng \u0111\u1ecdc ch\u00fang.<\/p>\n

\"K\u1ebft

K\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t<\/p><\/div>\n

Hai lo\u1ea1i ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng r\u00f5 r\u00e0ng<\/h1>\n

R\u00f5 r\u00e0ng ch\u00fang ta c\u00f3 2 nguy\u00ean nh\u00e2n ch\u00ednh c\u1ee7a vi\u1ec7c kh\u00f4ng h\u1ee7y email:<\/p>\n

    \n
  • Ch\u1edd \u0111\u1ee3i l\u1eddi \u0111\u1ec1 ngh\u1ecb ph\u00f9 h\u1ee3p v\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p<\/li>\n
  • C\u1ea3m th\u1ea5y kh\u00f3 kh\u0103n h\u01a1n khi b\u1ea5m h\u1ee7y email nh\u01b0ng d\u1ec5 d\u00e0ng h\u01a1n khi b\u1ecf qua n\u00f3<\/li>\n<\/ul>\n

    Ch\u1ea5p nh\u1eadn khi \u0111\u1ebfn l\u00fac n\u00f3i l\u1eddi t\u1ea1m bi\u1ec7t<\/h1>\n

    N\u1ebfu b\u1ea1n l\u00e0m kh\u00f3 cho m\u1ecdi ng\u01b0\u1eddi khi h\u1ecd mu\u1ed1n h\u1ee7y \u0111\u0103ng k\u00fd, h\u1ecd s\u1ebd kh\u00f4ng c\u00f2n nhi\u1ec1u c\u1ea3m t\u00ecnh v\u1edbi b\u1ea1n n\u1eefa.<\/p>\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t ch\u00e2n trang email \u0111i\u1ec3n h\u00ecnh<\/p>\n

    \"Email

    Email footer<\/p><\/div>\n

    B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, th\u1eadt kh\u00f3 \u0111\u1ec3 h\u1ee7y \u0111\u0103ng k\u00fd. H\u00e3y tr\u00e1nh l\u00e0m kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f3 ch\u1ecbu v\u00e0 khi\u1ebfn m\u1ecdi th\u1ee9 d\u1ec5 d\u00e0ng h\u01a1n khi h\u1ecd kh\u00f4ng c\u00f2n mu\u1ed1n li\u00ean l\u1ea1c v\u1edbi b\u1ea1n n\u1eefa.<\/p>\n

    M\u1ed9t v\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n gi\u00fap kh\u00e1ch h\u00e0ng h\u1ee7y \u0111\u0103ng k\u00fd d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n

    \"Thi\u1ebft

    Thi\u1ebft k\u1ebf n\u00fat h\u1ee7y \u0111\u0103ng k\u00fd<\/p><\/div>\n

    \u0110\u1ec3 l\u00e0m t\u1ed1t emai marketing, h\u00e3y \u0111\u1eb7t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u.<\/p>\n

    Ngu\u1ed3n: Smart Insights<\/p>\n

     <\/p>","protected":false},"excerpt":{"rendered":"M\u1ecdi ng\u01b0\u1eddi \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c qu\u00e1 nhi\u1ec1u email, nh\u1eefng doanh nghi\u1ec7p g\u1eedi qu\u00e1 nhi\u1ec1u email t\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng marketer c\u00f3 th\u1ec3 ki\u1ec3m tra th\u1ea5y r\u1eb1ng t\u1ef7 l\u1ec7 m\u1edf mail ch\u1ec9 kho\u1ea3ng t\u1eeb 15-25%. T\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi l\u1ea1i kh\u00f4ng h\u1ee7y \u0111\u0103ng k\u00fd khi m\u00e0 h\u1ecd th\u1eadm ch\u00ed c\u00f2n kh\u00f4ng mu\u1ed1n m\u1edf email ra? [...]","protected":false},"author":4,"featured_media":7513,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[],"class_list":["post-7495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=7495"}],"version-history":[{"count":1,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7495\/revisions"}],"predecessor-version":[{"id":8433,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7495\/revisions\/8433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/7513"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=7495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=7495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=7495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}