{"id":7486,"date":"2019-09-27T10:11:15","date_gmt":"2019-09-27T03:11:15","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7486"},"modified":"2019-12-06T16:47:35","modified_gmt":"2019-12-06T09:47:35","slug":"thuc-hien-marketing-automation-hieu-qua","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/thuc-hien-marketing-automation-hieu-qua\/","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ef1c hi\u1ec7n Marketing Automation hi\u1ec7u qu\u1ea3?"},"content":{"rendered":"

Trong k\u1ef7 nguy\u00ean t\u1ef1 \u0111\u1ed9ng h\u00f3a, doanh nghi\u1ec7p r\u1ea5t d\u1ec5 ph\u1ee5 thu\u1ed9c v\u00e0o nh\u1eefng n\u1ed7 l\u1ef1c v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00f4ng ngh\u1ec7 trong khi th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c. Sau t\u1ea5t c\u1ea3, n\u1ebfu nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t v\u00e0i ph\u1ea7n m\u1ec1m \u0111\u1ec3 g\u1eedi email, l\u00ean l\u1ecbch cho c\u00e1c b\u00e0i vi\u1ebft tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, g\u1eedi th\u00f4ng b\u00e1o, th\u00ec t\u1ea1i sao l\u1ea1i kh\u00f4ng s\u1eed d\u1ee5ng ch\u00fang c\u01a1 ch\u1ee9? Nh\u01b0 v\u1eady b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea5t, t\u1ea1o ra k\u1ebft qu\u1ea3 nhi\u1ec1u nh\u1ea5t? \u0110i\u1ec1u n\u00e0y \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f4ng \u0111\u00fang.<\/p>\r\n

Thay v\u00ec l\u00e0m nh\u01b0 v\u1eady, doanh nghi\u1ec7p t\u1ed1t h\u01a1n l\u00e0 thu h\u1eb9p l\u1ea1i ph\u1ea1m vi c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u1ee7a h\u1ecd v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c<\/strong> m\u1ee5c ti\u00eau \u0111\u1ee7 t\u1ed1t m\u00e0 t\u1eadp trung v\u00e0o c\u00e1c li\u00ean h\u1ec7 c\u00f3 \u00fd ngh\u0129a h\u01a1n l\u00e0 c\u00e0ng nhi\u1ec1u li\u00ean h\u1ec7 c\u00e0ng t\u1ed1t. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 c\u00f4ng c\u1ee5 theo c\u00e1ch ri\u00eang, nh\u01b0ng \u0111\u1eebng spam, g\u00e2y kh\u00f3 ch\u1ecbu cho kh\u00e1ch h\u00e0ng..<\/p>\r\n

Marketing automation l\u00e0 g\u00ec?<\/h1>\r\n

Marketing automation l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing. T\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c nhi\u1ec7m v\u1ee5 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i nh\u01b0 marketing qua email, \u0111\u0103ng t\u1ea3i ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 th\u1eadm ch\u00ed c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o – kh\u00f4ng ch\u1ec9 v\u00ec m\u1ee5c \u0111\u00edch hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f2n c\u00f3 th\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a h\u01a1n cho kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. C\u00f4ng ngh\u1ec7 marketing automation l\u00e0m cho c\u00e1c nhi\u1ec7m v\u1ee5 n\u00e0y d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\r\n

Khi n\u00e0o th\u00ec d\u00f9ng Marketing Automation?<\/h2>\r\n

N\u1ebfu b\u1ea1n \u0111ang xu\u1ea5t b\u1ea3n n\u1ed9i dung t\u1ed1t, t\u1ea1o ra m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi, \u1ed5n \u0111\u1ecbnh v\u00e0 s\u1eb5n s\u00e0ng m\u1edf r\u1ed9ng n\u1ed7 l\u1ef1c c\u1ee7a m\u00ecnh, c\u00f3 l\u1ebd \u0111\u00e3 \u0111\u1ebfn l\u00fac b\u1ea1n t\u1eadp trung n\u1ed7 l\u1ef1c v\u00e0o chi\u1ebfn l\u01b0\u1ee3c Marketing automation \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng n\u00e0y tr\u1ea3 ti\u1ec1n cho kh\u00e1ch h\u00e0ng .<\/p>\r\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ti\u1ebfn h\u00e0nh Marketing automation hi\u1ec7u qu\u1ea3?<\/h1>\r\n

Marketing automation l\u00e0 m\u1ea1nh m\u1ebd, c\u0169ng c\u00f3 ngh\u0129a l\u00e0 \u0111\u1ec3 l\u00e0m cho n\u00f3 ho\u1ea1t \u0111\u1ed9ng, b\u1ea1n ph\u1ea3i hi\u1ec3u t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh ph\u1ea7n v\u00e0 s\u1eafc th\u00e1i c\u1ee7a n\u00f3.<\/p>\r\n

1 – Ch\u1ecdn ph\u1ea7n m\u1ec1m th\u00f4ng minh h\u01a1n<\/h2>\r\n

Nhi\u1ec1u c\u00f4ng ty ngh\u0129 r\u1eb1ng h\u1ecd c\u1ea7n th\u1ef1c hi\u1ec7n marketing automation theo c\u00e1ch hi\u1ec7n \u0111\u1ea1i nh\u1ea5t, do \u0111\u00f3 h\u1ecd c\u1ea7n t\u1ea5t c\u1ea3 nh\u1eefng ph\u1ea7n m\u1ec1m m\u1edbi nh\u1ea5t, nh\u01b0ng th\u1ee9 h\u1ecd th\u1ef1c s\u1ef1 c\u1ea7n, v\u00e0 c\u1ea3 b\u1ea1n c\u0169ng v\u1eady, l\u00e0 ph\u1ea7n m\u1ec1m ph\u00f9 h\u1ee3p. Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p th\u00ec b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd th\u1ea5y nh\u1eefng ph\u1ea7n m\u1ec1m tuy c\u0169 h\u01a1n nh\u01b0ng ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\r\n

\"Marketing<\/p>\r\n

N\u1ebfu nh\u01b0 ch\u00fang ta n\u00f3i v\u1ec1 nh\u1eefng ph\u1ea7n m\u1ec1m \u0111\u01b0\u1ee3c y\u00eau th\u00edch hi\u1ec7n nay, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn c\u00e1c ph\u1ea7n m\u1ec1m nh\u01b0 MailChimp<\/strong>, m\u1ed9t \u1ee9ng d\u1ee5ng g\u1eedi email marketing t\u1ef1 \u0111\u1ed9ng h\u00f3a ra m\u1eaft v\u00e0o 2001, n\u00f3 v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng ph\u1ea7n m\u1ec1m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t. Hootsuite, m\u1ed9t ph\u1ea7n m\u1ec1m kh\u00e1c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho marketing tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, c\u0169ng \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi l\u01b0u \u00fd.<\/p>\r\n

Ch\u00fang ta c\u00f3 r\u1ea5t nhi\u1ec1u nh\u1eefng ph\u1ea7n m\u1ec1m n\u1ed5i b\u1eadt, nh\u1eefng ph\u1ea7n m\u1ec1m m\u1edbi m\u00e0 t\u1ef1 n\u00f3 ch\u1ee9ng t\u1ecf \u0111\u01b0\u1ee3c n\u00f3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 marketing tuy\u1ec7t v\u1eddi nh\u01b0 th\u1ebf n\u00e0o v\u00e0 kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p c\u1ee7a n\u00f3 t\u1ed1t ra sao. Nh\u01b0ng kh\u00f4ng ph\u1ea3i v\u00ec th\u1ebf m\u00e0 b\u1ea1n quy\u1ebft \u0111\u1ecbnh quay l\u01b0ng v\u1edbi ph\u1ea7n m\u1ec1m m\u00e0 b\u1ea1n \u0111ang s\u1eed d\u1ee5ng b\u1edfi v\u00ec c\u1ea3m th\u1ea5y n\u00f3 l\u1ed7i th\u1eddi.<\/p>\r\n

2 – S\u1eed d\u1ee5ng d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn<\/h2>\r\n

M\u1ed9t trong nh\u1eefng h\u00e0nh \u0111\u1ed9ng ph\u1ed5 bi\u1ebfn nh\u1ea5t trong marketing automation<\/strong> l\u00e0m cho n\u00f3 tr\u1edf n\u00ean t\u1ed3i t\u1ec7 l\u00e0 vi\u1ec7c b\u1ecf b\u00ea d\u1eef li\u1ec7u. Th\u1eadt v\u1eady, ch\u00fang ta c\u00f3 v\u00f4 s\u1ed1 c\u00e1c ph\u1ea7n m\u1ec1m c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u, t\u1eeb t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ebfn ROI, nh\u01b0ng vi\u1ec7c ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch automation c\u00f3 v\u1ebb nh\u01b0 d\u1ec5 d\u00e0ng \u0111\u1ebfn n\u1ed7i kh\u00f4ng c\u1ea7n c\u00e1c n\u1ed7 l\u1ef1c ki\u1ec3m tra v\u00e0 nghi\u00ean c\u1ee9u. Th\u1eadt kh\u00f4ng may l\u00e0, n\u1ebfu b\u1ea1n th\u1ef1c hi\u1ec7n n\u00f3 nh\u01b0 v\u1eady, kh\u1ea3 n\u0103ng l\u1edbn l\u00e0 b\u1ea1n ch\u1ec9 \u0111ang t\u1ed1n ti\u1ec1n v\u00e0 chi ph\u00ed.<\/p>\r\n

Marketer c\u1ea7n ph\u1ea3i h\u1ecdc c\u00e1ch th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. C\u00f3 ngh\u0129a l\u00e0 c\u1ea7n ph\u1ea3i ki\u1ec3m tra c\u00e1c d\u1eef li\u1ec7u trong qu\u00e1 kh\u1ee9, t\u00ecm ki\u1ebfm c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng, th\u1eed nghi\u1ec7m c\u00e1c \u00fd t\u01b0\u1edfng tr\u01b0\u1edbc khi th\u1ef1c s\u1ef1 th\u1ef1c hi\u1ec7n n\u00f3. D\u00f9 n\u00f3 m\u1ea5t s\u1ee9c v\u00e0 t\u1ed1n th\u1eddi gian, nh\u01b0ng \u0111\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 h\u01a1n th\u00ec s\u1ef1 \u0111\u00e1nh \u0111\u1ed5i n\u00f3 l\u00e0 x\u1ee9ng \u0111\u00e1ng.<\/p>\r\n

>>> Xem th\u00eam: Video marketing \u0111\u00e3 thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o trong giai \u0111o\u1ea1n 2018-2019<\/a><\/p>\r\n

3- T\u1ea1o chuy\u1ec3n \u0111\u1ed5i trong Marketing<\/h2>\r\n

M\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 marketing automation tuy\u1ec7t v\u1eddi l\u00e0 email marketing. \u0110\u00f3 th\u1ef1c s\u1ef1 l\u00e0 \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi khi t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean nh\u1eefng h\u00e0nh \u0111\u1ed9ng li\u00ean quan c\u1ee7a h\u1ecd.<\/p>\r\n

\"T\u1ea1o<\/p>\r\n

T\u1ea1o c\u00e1c c\u1ed9t m\u1ed9t kh\u00e1ch h\u00e0ng – b\u1eaft \u0111\u1ea7u t\u1eeb ngu\u1ed3n gi\u1edbi thi\u1ec7u, th\u1eddi gian h\u1ecd tr\u1edf th\u00e0nh th\u00e0nh vi\u00ean c\u1ee7a trang web, nh\u1eefng h\u00e0nh vi mua nh\u1ea5t \u0111\u1ecbnh, hay t\u01b0\u01a1ng t\u00e1c v\u1edbi d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng – c\u00f3 th\u1ec3 gi\u00fap c\u00e1c email t\u1ef1 \u0111\u1ed9ng h\u00f3a g\u1eedi c\u00e1c th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p t\u1edbi m\u1ed7i ki\u1ec3u kh\u00e1ch h\u00e0ng kh\u00e1c nhau. Nh\u1eefng th\u00f4ng \u0111i\u1ec7p, nh\u1eefng tin nh\u1eafn c\u1ee5 th\u1ec3 t\u00e1c \u0111\u1ed9ng t\u1ed1t h\u01a1n v\u00e0 mang l\u1ea1i nhi\u1ec1u hi\u1ec7u qu\u1ea3 h\u01a1n.\u00a0<\/p>\r\n

4 – D\u1eabn \u0111\u1ea7u v\u1edbi t\u1ed1c \u0111\u1ed9<\/h2>\r\n

Kh\u00f4ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c b\u1ea1n c\u00f3 bao nhi\u00eau d\u1eef li\u1ec7u hay b\u1ea1n tin t\u01b0\u1edfng ph\u1ea7n m\u1ec1m marketing \u0111\u1ebfn \u0111\u00e2u, m\u1ed9t trong nh\u1eefng th\u1ee9 quan tr\u1ecdng nh\u1ea5t m\u00e0 vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00f3 th\u1ec3 gi\u00fap cho b\u1ea1n l\u00e0 th\u1eed nghi\u1ec7p v\u00e0 th\u1ea5t b\u1ea1i nhanh ch\u00f3ng. Th\u1ea5t b\u1ea1i l\u00e0 m\u1ed9t \u0111i\u1ec1u kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi trong marketing, v\u00e0 n\u1ebfu nh\u01b0 m\u1ed9t m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 kh\u00f4ng \u0111\u00fang x\u1ea3y ra, vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u s\u1ebd cho b\u1ea1n c\u01a1 h\u1ed9i \u0111\u1ec3 t\u00ecm ra n\u00f3.<\/p>\r\n

\u0110\u1eebng ph\u00ed th\u1eddi gian v\u00e0o nh\u1eefng chi\u1ebfn d\u1ecbch m\u00e0 ch\u1eb3ng mang l\u1ea1i l\u1ee3i \u00edch g\u00ec c\u1ea3. Thay v\u00e0o \u0111\u00f3, hay ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n lu\u00f4n \u0111\u1ec1 ph\u00f2ng m\u1ed9t k\u1ebf ho\u1ea1ch B cho ri\u00eang m\u00ecnh. Ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c ngay b\u00e2y gi\u1edd th\u00ec n\u00f3 v\u1eabn lu\u00f4n lu\u00f4n th\u1ef1c s\u1ef1 c\u00f3 \u00edch.<\/p>\r\n

Th\u00e0nh c\u00f4ng trong marketing th\u00ec th\u1ef1c s\u1ef1 ch\u1ec9 l\u00e0 vi\u1ec7c b\u1ea1n quay tr\u1edf l\u1ea1i c\u00e1c n\u1ed7 l\u1ef1c c\u1ee7a m\u00ecnh khi th\u1ea5t b\u1ea1i v\u00e0 th\u1eed nghi\u1ec7m m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 m\u1edbi. B\u1ea1n th\u1eed nghi\u1ec7m, b\u1ea1n ra m\u1eaft, v\u00e0 b\u1ea1n l\u1eb7p l\u1ea1i \u0111i\u1ec1u \u0111\u00f3. B\u1ea1n th\u1ef1c hi\u1ec7n ti\u1ebfn tr\u00ecnh n\u00e0y c\u00e0ng nhanh, b\u1ea1n c\u00e0ng c\u00f3 nhi\u1ec1u l\u1ee3i th\u1ebf h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.<\/p>\r\n

>>> Xem th\u00eam: Danh s\u00e1ch t\u1ed5ng h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh trong marketing<\/a><\/p>\r\n

B\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng th\u1ef1c hi\u1ec7n Marketing Automation cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh ch\u01b0a? Th\u00f4ng qua \u0111\u00e1nh gi\u00e1, l\u1ef1a ch\u1ecdn ch\u01b0\u01a1ng tr\u00ecnh th\u00f4ng minh v\u00e0 s\u1eb5n s\u00e0ng th\u1ea5t b\u1ea1i v\u00e0 th\u1eed l\u1ea1i, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 tr\u1edf n\u00ean th\u1ef1c s\u1ef1 m\u1ea1nh m\u1ebd h\u01a1n trong marketing v\u00e0 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u1edf m\u1ed9t c\u1ea5p \u0111\u1ed9 ho\u00e0n to\u00e0n m\u1edbi. Nh\u01b0ng h\u00e3y nh\u1edb r\u1eb1ng – t\u1ea5t c\u1ea3 b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u r\u00f5 r\u00e0ng.<\/p>\r\n

T\u1ea1i sao c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c Marketing Automation th\u1ea5t b\u1ea1i?<\/h1>\r\n

B\u1edfi v\u00ec th\u00f4ng th\u01b0\u1eddng, kh\u00f4ng c\u00f3 n\u1ec1n t\u1ea3ng h\u00e0ng \u0111\u1ea7u n\u00e0o \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u0111\u1ec3 h\u1ed7 tr\u1ee3 Marketing automation gi\u1eefa k\u00eanh. C\u00e1c marketer s\u1ebd kh\u00f4ng c\u00f3 c\u00e1c th\u00e0nh ph\u1ea7n h\u1ecd c\u1ea7n \u0111\u1ec3 Marketing automation hi\u1ec7u qu\u1ea3 cho \u0111\u1ebfn khi h\u1ecd c\u00f3 m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u1ed5n \u0111\u1ecbnh. Qu\u00e1 nhi\u1ec1u marketer kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 d\u00e0nh th\u1eddi gian c\u1ee7a h\u1ecd \u0111\u1ec3 t\u00ecm ra c\u00e1ch chi\u1ebfm ph\u1ea7n nh\u1ecf c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u00e0 h\u1ecd \u0111\u00e3 c\u00f3 trong c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a h\u1ecd v\u00e0 thu h\u00fat nhi\u1ec1u h\u01a1n t\u1eeb h\u1ecd. Trong khi h\u1ecd \u0111ang l\u00e0m \u0111i\u1ec1u \u0111\u00f3, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a h\u1ecd \u0111ang t\u00ecm ra c\u00e1ch \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n t\u1eeb 99,99% th\u1ecb tr\u01b0\u1eddng v\u1eabn c\u00f2n t\u1ed3n t\u1ea1i.<\/p>\r\n

B\u1ea1n \u0111\u00e3 c\u00f3 t\u1ea5t c\u1ea3 c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau doanh thu trong c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh ch\u01b0a? B\u1ea1n c\u00f3 nh\u1eadn \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n c\u00f4ng b\u1eb1ng c\u1ee7a b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 s\u1eb5n?<\/p>\r\n

Ngay c\u1ea3 khi c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n hi\u1ec7n \u0111ang ch\u1ee9a \u0111\u1ea7y c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng, vi\u1ec7c Marketing automation c\u1ee7a b\u1ea1n s\u1ebd hi\u1ec7u qu\u1ea3 nh\u01b0 th\u1ebf n\u00e0o khi b\u1ea1n chuy\u1ec3n \u0111\u1ed5i t\u1ea5t c\u1ea3 c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00f3 th\u00e0nh kh\u00e1ch h\u00e0ng ho\u1eb7c khi c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n b\u1eaft \u0111\u1ea7u ph\u00e2n r\u00e3 ~ 22,5% \/ n\u0103m ?<\/p>\r\n

K\u1ebft lu\u1eadn<\/h1>\r\n

Hi\u1ec3u r\u1eb1ng m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u l\u1edbn v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 Marketing automation c\u00f3 b\u1ea5t k\u1ef3 \u1ea3nh h\u01b0\u1edfng n\u00e0o \u0111\u1ebfn k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng c\u1ee7a h\u1ecd, nhi\u1ec1u marketer cu\u1ed1i c\u00f9ng \u0111\u00e3 mua danh s\u00e1ch li\u00ean h\u1ec7 \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng v\u1edbi Marketing automation. Chi\u1ebfn thu\u1eadt spam n\u00e0y t\u1ea1o ra ROI c\u1ef1c k\u1ef3 th\u1ea5p. C\u00f9ng v\u1edbi chi ph\u00ed mua c\u00e1c danh s\u00e1ch n\u00e0y, g\u1eedi email kh\u00f4ng mong mu\u1ed1n t\u1edbi nh\u1eefng ng\u01b0\u1eddi ch\u01b0a bao gi\u1edd y\u00eau c\u1ea7u b\u1ea5t k\u1ef3 th\u00f4ng tin n\u00e0o t\u1eeb b\u1ea1n d\u1eabn \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c th\u1ea5p v\u00e0 l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn uy t\u00edn \u0111\u1ecba ch\u1ec9 IP c\u1ee7a b\u1ea1n, l\u00e0m gi\u1ea3m t\u1ef7 l\u1ec7 g\u1eedi email c\u1ee7a b\u1ea1n.<\/p>\r\n

\u0110\u1eebng \u0111\u1ea7u t\u01b0 v\u00e0o Marketing automation tr\u01b0\u1edbc khi b\u1ea1n c\u00f3 m\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1 \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng c\u00e1c chi\u1ebfn d\u1ecbch n\u1edf r\u1ed9.<\/p>\r\n

Ngu\u1ed3n: Smart Insights + Hubspot<\/p>\r\n\r\n

 <\/p>\r\n

 <\/p>\r\n

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