{"id":7455,"date":"2019-09-25T10:37:16","date_gmt":"2019-09-25T03:37:16","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7455"},"modified":"2019-12-02T11:58:58","modified_gmt":"2019-12-02T04:58:58","slug":"facebook-lap-ban-do-the-gioi","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/facebook-lap-ban-do-the-gioi\/","title":{"rendered":"T\u1ea1i sao Facebook l\u1eadp b\u1ea3n \u0111\u1ed3 d\u00e2n s\u1ed1 to\u00e0n th\u1ebf gi\u1edbi?"},"content":{"rendered":"

Facebook c\u00f3 m\u1ed9t m\u1ee5c ti\u00eau b\u00e3o h\u00f2a to\u00e0n th\u1ebf gi\u1edbi v\u1edbi d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd.<\/p>\r\n

Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u01b0\u1ee3c h\u00e9 l\u1ed9 v\u00e0o \u0111\u1ea7u th\u00e1ng 4, khi m\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y th\u00f4ng b\u00e1o r\u1eb1ng h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 h\u00ecnh \u1ea3nh v\u1ec7 tinh \u0111\u1ec3 x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 d\u00e2n s\u1ed1 cho to\u00e0n b\u1ed9 ch\u00e2u Phi.<\/p>\r\n

B\u01b0\u1edbc ti\u1ebfp theo l\u00e0 g\u00ec? Facebook n\u00f3i r\u1eb1ng trong v\u00f2ng m\u1ed9t v\u00e0i th\u00e1ng, c\u00f4ng ty s\u1ebd l\u1eadp b\u1ea3n \u0111\u1ed3 d\u00e2n s\u1ed1 to\u00e0n th\u00e9 gi\u1edbi.<\/p>\r\n

“Ch\u1ec9 trong v\u00f2ng m\u1ed9t v\u00e0i th\u00e1ng, ch\u1ee9 kh\u00f4ng ph\u1ea3i v\u00e0i n\u0103m”, Jame Gill, m\u1ed9t k\u0129 s\u01b0 ph\u1ea7n m\u1ec1m c\u1ee7a Facebook \u0111\u00e3 n\u00f3i nh\u01b0 v\u1eady.<\/p>\r\n

\"Facebook<\/p>\r\n

T\u1ea1o ra m\u1ed9t b\u1ea3n \u0111\u1ed3 l\u1edbn nh\u01b0 v\u1eady – bao g\u1ed3m c\u1ea3 vi\u1ec7c thi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng AI c\u1ee7a Facebook, l\u00e0m h\u00ecnh \u1ea3nh v\u1ec7 tinh c\u00f3 \u0111\u1ed9 ph\u00e2n gi\u1ea3i cao, v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 NGOs – th\u1ec3 hi\u1ec7n m\u1ed9t c\u00e1ch \u0111\u00e1ng kinh ng\u1ea1c \u0111i\u1ec1u m\u00e0 Facebook l\u00e0m \u0111\u1ec3 internet \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i \u0111\u1ebfn t\u1eebng g\u00f3c nh\u1ecf c\u1ee7a \u0111\u1ecba c\u1ea7u.<\/p>\r\n

\u0110i\u1ec1u tuy\u1ec7t v\u1eddi nh\u1ea5t l\u00e0, Facebook kh\u00f4ng d\u1eef b\u1ea3n \u0111\u1ed3 n\u00e0y cho ri\u00eang m\u00ecnh, h\u1ecd chia s\u1ebb n\u00f3 v\u1edbi b\u1ea5t c\u1ee9 ai. C\u00f3 ngh\u0129a l\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn, vi\u1ec5n th\u00f4ng, nh\u00e0 nghi\u00ean c\u1ee9u, hay th\u1eadm ch\u00ed c\u1ea3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u tr\u00ean b\u1ea3n \u0111\u1ed3 n\u00e0y.<\/p>\r\n

>>> Xem th\u00eam: Video marketing benchmarks 2019<\/strong><\/a><\/p>\r\n

“Khi s\u1ef1 k\u1ebft n\u1ed1i r\u1ed9ng r\u00e3i h\u01a1n, t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 l\u1ee3i, bao g\u1ed3m c\u1ea3 Facebook, \u0111\u00fang kh\u00f4ng?” Gill n\u00f3i. “V\u00e0 n\u1ebfu nh\u01b0 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi nhau t\u1ed1t h\u01a1n, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 \u0111\u00fang cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, bao g\u1ed3m c\u1ea3 ch\u00fang t\u00f4i”.<\/p>\r\n

Laura McGorman, m\u1ed9t qu\u1ea3n l\u00fd ch\u00ednh s\u00e1ch c\u00f4ng c\u1ed9ng c\u1ee7a Facebook trong d\u1ef1 \u00e1n “Data for good”, n\u00f3i v\u1edbi Cheddar r\u1eb1ng m\u1ed9t m\u1ee5c \u0111\u00edch kh\u00e1c c\u1ee7a d\u1ef1 \u00e1n l\u1eadp b\u1ea3n \u0111\u1ed3 l\u00e0 gi\u00fap \u0111\u1ee1 c\u00e1c t\u1ed5 ch\u1ee9c nh\u00e2n \u0111\u1ea1o nh\u01b0 Ch\u1eef th\u1eadp \u0111\u1ecf, s\u1eed d\u1ee5ng b\u1ea3n \u0111\u1ed3 c\u1ee7a Facebook \u0111\u1ec3 h\u1ed7 tr\u1ee3 chi\u1ebfn d\u1ecbch ch\u1ed1ng b\u1ec7nh s\u1edfi v\u00e0 ru-b\u00ea-la \u1edf \u0110\u00f4ng Phi.<\/p>\r\n

“\u0110\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a n\u1ed7 l\u1ef1c l\u1edbn h\u01a1n cho vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c d\u1eef li\u1ec7u c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng t\u1ed1t t\u1edbi th\u1ebf gi\u1edbi.” McGorman n\u00f3i.<\/p>\r\n

B\u00e0 l\u01b0u \u00fd r\u1eb1ng d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng Facebook kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong vi\u1ec7c \u0111\u1ec3 t\u1ea1o v\u00e0 duy tr\u00ec b\u1ea3n \u0111\u1ed3, v\u00e0 c\u00f4ng ty li\u00ean h\u1ec7 v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c phi ch\u00ednh ph\u1ee7 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng n\u01a1i m\u00e0 h\u1ecd kh\u00f4ng n\u00ean hi\u1ec3n th\u1ecb tr\u00ean b\u1ea3n \u0111\u1ed3. V\u00ed d\u1ee5 nh\u01b0 t\u1ea1i c\u00e1c khu v\u1ef1c ch\u00e2u Phi \u0111ang c\u00f3 b\u1ea5t \u1ed5n d\u00e2n s\u1ef1 nh\u01b0 Sudan v\u00e0 Somaia, Facebook kh\u00f4ng cho th\u1ea5y m\u1eadt \u0111\u1ed9 d\u00e2n s\u1ed1.<\/p>\r\n

B\u1eb1ng c\u00e1ch l\u1eadp b\u1ea3n \u0111\u1ed3 c\u00f4ng khai, Facebook \u0111ang ho\u1ea1t \u0111\u1ed9ng gi\u1ed1ng nh\u01b0 m\u1ed9t n\u1ec1n t\u1ea3ng th\u00f4ng tin cho c\u00e1c c\u00f4ng ty kh\u00e1c \u0111\u1ec3 c\u1ea3i thi\u1ec7n n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i c\u1ee7a h\u1ecd. Ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c d\u1ecbch v\u1ee5 vi\u1ec5n th\u00f4ng \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1ch tri\u1ec3n khai d\u1ecbch v\u1ee5 kh\u00f4ng d\u00e2y \u1edf c\u00e1c v\u00f9ng n\u00f4ng th\u00f4n c\u1ee7a ch\u00e2u Phi, theo Gill.<\/p>\r\n

“M\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng ngh\u0129 r\u1eb1ng m\u1ed9t ng\u00f4i l\u00e0ng c\u00f3 d\u00e2n s\u1ed1 l\u00e0 10,000 nh\u01b0ng th\u1ef1c ra d\u00e2n s\u1ed1 c\u1ee7a n\u00f3 l\u00e0 40,000. V\u00ec v\u1eady, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 thay \u0111\u1ed5i t\u00ednh to\u00e1n c\u1ee7a h\u1ecd v\u1ec1 vi\u1ec7c c\u00f3 tri\u1ec3n khai c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \u1edf \u0111\u00f3 hay kh\u00f4ng”, Gill.<\/p>\r\n

\u00d4ng l\u01b0u \u00fd r\u1eb1ng ch\u1ec9 c\u00f3 m\u1ed9t s\u1ed1 r\u1ea5t nh\u1ecf c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 \u0111\u1ee7 kh\u1ea3 n\u0103ng \u0111\u1ec3 ho\u00e0n th\u00e0nh b\u1ea3n \u0111\u1ed3 nh\u01b0 v\u1eady. V\u00e0 \u0111a s\u1ed1 th\u00ec kh\u00f4ng c\u00f4ng khai vi\u1ec7c l\u00e0m c\u1ee7a h\u1ecd gi\u1ed1ng nh\u01b0 Facebook.<\/p>\r\n

Ch\u00ednh n\u1ed7 l\u1ef1c l\u1eadp b\u1ea3n \u0111\u1ed3 c\u1ee7a Facebook c\u0169ng \u0111em l\u1ea1i nh\u1eefng n\u1ed7 l\u1ef1c kinh doanh cho ch\u00ednh h\u1ecd. D\u1ef1a v\u00e0o m\u1eadt \u0111\u1ed9 d\u00e2n s\u1ed1 xung quanh m\u1ed9t khu v\u1ef1c nh\u1ea5t \u0111\u1ecbnh, Facebook c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh n\u01a1i n\u00e0o h\u1ee3p l\u00fd khi tri\u1ec3n khai c\u00e1c \u0111i\u1ec3m truy c\u1eadp wifi, hay \u0111\u01b0a d\u1ecbch v\u1ee5 vi\u1ec5n th\u00f4ng v\u00e0o n\u01a1i n\u00e0o \u0111\u1ec3 gi\u1eef m\u1ee9c \u0111\u1ed9 ph\u1ee7 s\u00f3ng t\u1ed1t h\u01a1n. Facebook \u0111\u00e3 c\u1ed1 g\u1eafng nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a ch\u00ednh h\u1ecd xung quanh vi\u1ec7c k\u1ebft n\u1ed1i qua nhi\u1ec1u n\u0103m, t\u1eeb d\u1ecbch v\u1ee5 internet th\u1ea5t b\u1ea1i \u1edf \u1ea4n \u0110\u1ed9, t\u1edbi nh\u1eefng m\u00e1y bay kh\u00f4ng ng\u01b0\u1eddi l\u00e1i c\u00f3 kh\u1ea3 n\u0103ng truy c\u1eadp internet. G\u1ea7n \u0111\u00e2y, c\u00f2n c\u00f3 b\u00e1o c\u00e1o r\u1eb1ng c\u00f4ng ty d\u1ef1 \u0111\u1ecbnh \u0111\u1eb7t c\u00e1p internet d\u01b0\u1edbi bi\u1ebft xung quanh to\u00e0n b\u1ed9 l\u1ee5c \u0111\u1ecba Ch\u00e2u Phi.<\/p>\r\n

Ngay c\u1ea3 khi Facebook th\u01b0\u1eddng xuy\u00ean b\u1ecb bao v\u00e2y b\u1edfi c\u00e1c v\u1ee5 b\u00ea b\u1ed1i v\u00e0 quy\u1ec1n ri\u00eang t\u01b0 d\u1eef li\u1ec7u, c\u00e1c n\u1ed7 l\u1ef1c k\u1ebft n\u1ed1i c\u1ee7a Facebook nh\u01b0 m\u1ed9t l\u1eddi nh\u1eafc nh\u1edf v\u1ec1 th\u1ee9 g\u1ecdi l\u00e0 to\u00e0n c\u1ea7u c\u1ee7a m\u1ed9t c\u00f4ng ty.<\/p>\r\n

K\u1ebft n\u1ed1i d\u1ec5 d\u00e0ng h\u01a1n l\u00e0 m\u1ed9t \u0111i\u1ec1u t\u1ed1t t\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. Kh\u00f4ng ch\u1ec9 Facebook c\u00f3 l\u1ee3i, Google c\u0169ng c\u00f3 l\u1ee3i, \u0111\u1ea5t n\u01b0\u1edbc b\u1ea1n c\u0169ng c\u00f3 l\u1ee3i, v\u00e0 theo c\u00e1ch n\u00e0o \u0111\u00f3 th\u00ec b\u1ea1n c\u0169ng v\u1eady.<\/p>\r\n

Xem th\u00eam:<\/p>\r\n

[B\u00e1o c\u00e1o] H\u00e0nh vi mua h\u00e0ng tr\u00ean Social Media<\/a><\/strong><\/p>\r\n

Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p: c\u00e1ch ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"Facebook c\u00f3 m\u1ed9t m\u1ee5c ti\u00eau b\u00e3o h\u00f2a to\u00e0n th\u1ebf gi\u1edbi v\u1edbi d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u01b0\u1ee3c h\u00e9 l\u1ed9 v\u00e0o \u0111\u1ea7u th\u00e1ng 4, khi m\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y th\u00f4ng b\u00e1o r\u1eb1ng h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 h\u00ecnh \u1ea3nh v\u1ec7 tinh \u0111\u1ec3 x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 d\u00e2n s\u1ed1 cho [...]","protected":false},"author":4,"featured_media":7458,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,127],"tags":[647,654,644,642],"class_list":["post-7455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-trend","tag-branding","tag-case-study","tag-chien-luoc-marketing","tag-social-media-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=7455"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7455\/revisions"}],"predecessor-version":[{"id":9219,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7455\/revisions\/9219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/7458"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=7455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=7455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=7455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}