{"id":7452,"date":"2019-09-24T21:03:23","date_gmt":"2019-09-24T14:03:23","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7452"},"modified":"2019-12-02T09:33:12","modified_gmt":"2019-12-02T02:33:12","slug":"bao-cao-hanh-vi-mua-hang-tren-social-media","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/bao-cao-hanh-vi-mua-hang-tren-social-media\/","title":{"rendered":"[B\u00e1o c\u00e1o] H\u00e0nh vi mua h\u00e0ng tr\u00ean Social Media"},"content":{"rendered":"

C\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n v\u00e0 nghi\u00ean c\u1ee9u m\u1edbi lu\u00f4n th\u00fac \u0111\u1ea9y nh\u1eefng ph\u00e1t hi\u1ec7n m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p.<\/p>\n

C\u0169ng gi\u1ed1ng nh\u01b0 b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0o, k\u1ebf ho\u1ea1ch cho k\u00eanh social media ph\u1ea3i linh ho\u1ea1t, ph\u1ea3i t\u00ednh \u0111\u1ebfn b\u1ea5t k\u1ef3 nghi\u00ean c\u1ee9u, c\u00f4ng ngh\u1ec7 ho\u1eb7c n\u1ec1n t\u1ea3ng m\u1edbi n\u00e0o xu\u1ea5t hi\u1ec7n.\u00a0<\/p>\n

\u00a0V\u00e0 d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean social media:<\/p>\n

61% ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t b\u1edfi m\u1ed9t ng\u01b0\u1eddi b\u1ea1n tr\u00ean social media<\/strong><\/h2>\n

Influencers l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c social media c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi n\u00f3i \u0111\u1ebfn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2C.\u00a0Nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t t\u00ean tu\u1ed5i l\u1edbn th\u1ec3 hi\u1ec7n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 t\u1ea1o ra m\u1ed9t \u0111\u00e1nh gi\u00e1 ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 \u0111\u1ed1i t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u00e3 th\u1ea5y nhi\u1ec1u c\u00f4ng ty h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c n\u00e2ng cao nh\u1eadn th\u1ee9c v\u00e0 cam k\u1ebft tr\u00ean social media.<\/p>\n

C\u00f3 v\u1ebb nh\u01b0 nh\u1eefng ng\u00e0y ch\u1ee9ng th\u1ef1c c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u00e3 qua, v\u00ec\u00a0nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y c\u1ee7a Sprout v\u1ec1 t\u00ednh minh b\u1ea1ch c\u1ee7a c\u00f4ng ty\u00a0\u0111\u00e3 ti\u1ebft l\u1ed9 r\u1eb1ng t\u1ef7 l\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng xem s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 do b\u1ea1n b\u00e8 ho\u1eb7c th\u00e0nh vi\u00ean trong gia \u0111\u00ecnh \u0111\u1ec1 xu\u1ea5t cao g\u1ea5p \u0111\u00f4i so v\u1edbi nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng (61% so v\u1edbi 36%).<\/p>\n

\u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng\u00a0n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o (UGC)\u00a0l\u00e0 \u0111\u1ea7u t\u01b0 t\u1ed1t h\u01a1n cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00ean social media so v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng c\u00f3 \u1ea3nh h\u01b0\u1edfng.\u00a0UGC c\u00f3 th\u1ec3 l\u00e0 m\u1ecdi th\u1ee9 t\u1eeb \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ebfn h\u00ecnh \u1ea3nh ho\u1eb7c video, cung c\u1ea5p \u00fd ki\u1ebfn \u200b\u200bv\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, c\u0169ng nh\u01b0 cung c\u1ea5p cho b\u1ea1n t\u00e0i li\u1ec7u marketing mi\u1ec5n ph\u00ed.<\/p>\n

Thay v\u00ec n\u1ed9i dung tr\u1ea3 ph\u00ed, UGC cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng \u00fd ki\u1ebfn \u200b\u200btrung th\u1ef1c v\u00e0 minh b\u1ea1ch, c\u00f3 ngh\u0129a l\u00e0\u00a0 kh\u00e1ch h\u00e0ng kh\u1ea3 n\u0103ng tin t\u01b0\u1edfng khuy\u1ebfn ngh\u1ecb h\u01a1n.\u00a0\u0110i\u1ec1u n\u00e0y t\u1eadp trung v\u00e0o th\u1ef1c t\u1ebf l\u00e0 b\u1ea1n b\u00e8 v\u00e0 \u0111\u1ec1 xu\u1ea5t gia \u0111\u00ecnh mang nhi\u1ec1u tr\u1ecdng l\u01b0\u1ee3ng h\u01a1n v\u00e0 c\u00f3 th\u1ec3 l\u00e0 c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau.<\/p>\n

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49% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang mua s\u1eafm qua social media<\/strong><\/h2>\n

C\u1eadp nh\u1eadt cho n\u1ec1n t\u1ea3ng social media gi\u1edd \u0111\u00e2y c\u00f3 ngh\u0129a l\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft \u0111ang t\u00edch c\u1ef1c mua s\u1eafm th\u00f4ng qua c\u00e1c trang c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, theo nghi\u00ean c\u1ee9u c\u1ee7a\u00a0GlobalWebIndex\u00a0.\u00a0Vi\u1ec7c gi\u1edbi thi\u1ec7u c\u1eeda h\u00e0ng tr\u00ean Facebook v\u00e0 kh\u1ea3 n\u0103ng g\u1eafn th\u1ebb c\u00e1c s\u1ea3n ph\u1ea9m tr\u00ean n\u1ec1n t\u1ea3ng v\u00e0 Instagram \u0111\u00e3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng mua nh\u1eefng g\u00ec h\u1ecd th\u1ea5y, ngay khi h\u1ecd nh\u00ecn th\u1ea5y n\u00f3.<\/p>\n

Thay v\u00ec ph\u1ea3i nh\u1ea5p qua c\u1eeda h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 sau \u0111\u00f3 t\u00ecm s\u1ea3n ph\u1ea9m h\u1ecd \u0111\u00e3 xem tr\u00ean social media, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u1ea5p v\u00e0o th\u1ebb ho\u1eb7c s\u1ea3n ph\u1ea9m trong c\u1eeda h\u00e0ng Facebook v\u00e0 chuy\u1ec3n th\u1eb3ng \u0111\u1ebfn s\u1ea3n ph\u1ea9m.\u00a0\u0110i\u1ec1u n\u00e0y c\u00f3 hi\u1ec7u qu\u1ea3 l\u00e0m gi\u1ea3m kho\u1ea3ng th\u1eddi gian c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng th\u00f4ng qua k\u00eanh mua h\u00e0ng, li\u00ean k\u1ebft t\u1ed1t v\u1edbi\u00a0s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u00a0.<\/p>\n

Do \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n s\u1ea3n ph\u1ea9m th\u1ef1c, c\u00f3 th\u1ec3 t\u0103ng doanh thu b\u1eb1ng c\u00e1ch b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng m\u1ed9t c\u1eeda h\u00e0ng Facebook v\u00e0 g\u1eafn th\u1ebb c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd tr\u00ean n\u1ec1n t\u1ea3ng c\u0169ng nh\u01b0 Instagram.\u00a0Vi\u1ec7c th\u00eam c\u00e1c s\u1ea3n ph\u1ea9m ri\u00eang l\u1ebb v\u00e0o c\u1eeda h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng v\u00e0 g\u1eafn th\u1ebb cho c\u00e1c h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n

B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o b\u1ed9 s\u01b0u t\u1eadp trong c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh, gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng duy\u1ec7t qua c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m ho\u1eb7c s\u1ea3n ph\u1ea9m theo m\u00f9a, chuy\u1ec3n trang Facebook th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u00e0nh m\u1ed9t ph\u1ea7n m\u1edf r\u1ed9ng c\u1ee7a trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

Kh\u00f4ng bao g\u1ed3m c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eafn th\u1ebb trong chi\u1ebfn l\u01b0\u1ee3c social media c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n b\u1ecf l\u1ee1 doanh s\u1ed1 b\u00e1n h\u00e0ng nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 27% ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng mong \u0111\u1ee3i c\u00e1c n\u1ec1n t\u1ea3ng social media x\u1eed l\u00fd thanh to\u00e1n gi\u1ed1ng nh\u01b0 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn.<\/p>\n

>>> Xem th\u00eam: TikTok s\u1ebd tr\u1edf th\u00e0nh Instagram c\u1ee7a th\u1ebf h\u1ec7 ti\u1ebfp theo?<\/a><\/p>\n

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45% Gen Z follow h\u01a1n 10 Influencers tr\u00ean social media<\/strong><\/h2>\n

Trong khi ng\u01b0\u1eddi d\u00f9ng social media tin t\u01b0\u1edfng c\u00e1c \u0111\u00e1nh gi\u00e1 t\u1eeb nh\u1eefng ng\u01b0\u1eddi h\u1ecd bi\u1ebft, g\u1ea7n m\u1ed9t n\u1eeda (45%) c\u1ee7a Gen Z v\u1eabn theo d\u00f5i tr\u00ean 10 influencers, cho th\u1ea5y h\u1ecd v\u1eabn c\u00f3 m\u1ed9t v\u1ecb tr\u00ed trong chi\u1ebfn l\u01b0\u1ee3c social media c\u00f9ng v\u1edbi UGC.<\/p>\n

M\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb\u00a0Trung t\u00e2m GenHq<\/u>\u00a0\u0111\u00e3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng social media tr\u1ebb tu\u1ed5i v\u1eabn \u0111\u1eb7t c\u1eeda h\u00e0ng \u1edf nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng, v\u1edbi 10% ho\u1eb7c h\u01a1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nhau.\u00a0\u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u v\u1eabn c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb\u00a0c\u00e1c chi\u1ebfn d\u1ecbch influence\u00a0 marketing\u00a0, mi\u1ec5n l\u00e0 h\u1ecd bi\u1ebft \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd l\u00e0 ai v\u00e0 c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng, h\u1ecd s\u1ebd n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1n gi\u1ea3 n\u00e0y trong khi th\u00eam t\u00ednh x\u00e1c th\u1ef1c cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.<\/p>\n

Tuy nhi\u00ean, l\u00e0m vi\u1ec7c v\u1edbi ng\u01b0\u1eddi g\u00e2y \u1ea3nh h\u01b0\u1edfng x\u1ea5u c\u00f3 th\u1ec3 g\u00e2y b\u1ea5t l\u1ee3i cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, v\u00ec\u00a061% ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u1eef n\u00f3i r\u1eb1ng h\u1ecd \u0111ang t\u00edch c\u1ef1c ng\u0103n c\u1ea3n vi\u1ec7c tham gia c\u00e1c b\u00e0i \u0111\u0103ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 n\u1ebfu n\u1ed9i dung kh\u00f4ng c\u1ea3m th\u1ea5y ch\u00e2n th\u1ef1c. Ng\u00e0y \u0111\u1ea7u n\u00e0y, c\u00f3 \u0111\u1ebfn 59% ng\u01b0\u1eddi nh\u1eadn th\u1ea5y b\u00e0i vi\u1ebft kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a feed feeder c\u1ea3m th\u1ea5y gi\u1ea3 m\u1ea1o.<\/p>\n

T\u00f3m l\u1ea1i, ch\u1ec9 v\u00ec m\u1ed9t ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn c\u00f3 th\u1ec3 theo d\u00f5i, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 h\u1ecd c\u00f3 quy\u1ec1n h\u1ee3p t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.\u00a0Sau khi t\u1ea5t c\u1ea3, b\u1ea1n kh\u00f4ng mu\u1ed1n ai \u0111\u00f3 c\u1ed1 g\u1eafng \u0111\u1ec3 th\u00fac \u0111\u1ea9y m\u1ed9t d\u1ecbch v\u1ee5 xe h\u01a1i n\u1ebfu h\u1ecd ch\u1ee7 y\u1ebfu l\u00e0 m\u1ed9t blogger l\u00e0m \u0111\u1eb9p.<\/p>\n

L\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng c\u0169ng c\u00f3 th\u1ec3 kh\u00e1 \u0111\u1eaft \u0111\u1ecf v\u00e0 ROI c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u00e1ng gi\u00e1.\u00a0M\u1ed9t khuy\u1ebfn ngh\u1ecb t\u1ed1t, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf \u0111\u1ebfn trung b\u00ecnh l\u00e0 t\u1eadp trung v\u00e0o nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ecf.\u00a0H\u1ecd c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i nh\u1ecf h\u01a1n, nh\u01b0ng nh\u1eefng ng\u01b0\u1eddi theo h\u1ecd s\u1ebd g\u1eafn b\u00f3 h\u01a1n nhi\u1ec1u v\u00e0 s\u1ebd c\u00f3 m\u1ed9t m\u1ee9c \u0111\u1ed9 tin c\u1eady l\u1edbn h\u01a1n.<\/p>\n

N\u1ebfu \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 gen Z, bao g\u1ed3m c\u1ea3 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ecf trong chi\u1ebfn l\u01b0\u1ee3c x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n – cho d\u00f9 \u0111\u00f3 l\u00e0 th\u00f4ng qua c\u00e1c b\u00e0i \u0111\u0103ng \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 ho\u1eb7c vi\u1ec7c ti\u1ebfp qu\u1ea3n t\u00e0i kho\u1ea3n – c\u00f3 th\u1ec3 gi\u00fap t\u0103ng nh\u1eadn th\u1ee9c, t\u01b0\u01a1ng t\u00e1c v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

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63% trong s\u1ed1 500 c\u00f4ng ty trong danh s\u00e1ch Fortune 500 hi\u1ec7n \u0111ang s\u1eed d\u1ee5ng Instagram<\/strong><\/h2>\n

S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a Instagram cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang ti\u1ebfp t\u1ee5c t\u0103ng l\u00ean v\u1edbi\u00a063% c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn hi\u1ec7n c\u00f3 t\u00e0i kho\u1ea3n\u00a0, bi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t n\u1ec1n t\u1ea3ng social media quan tr\u1ecdng cho t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p.\u00a0N\u0103m ngo\u00e1i, ch\u1ec9 53% trong s\u1ed1 500 c\u00f4ng ty trong danh s\u00e1ch Fortune 500 s\u1eed d\u1ee5ng Instagram, t\u0103ng 10% trong 12 th\u00e1ng.<\/p>\n

Khi b\u1ea1n xem x\u00e9t th\u1ef1c t\u1ebf l\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng Instagram h\u00e0ng th\u00e1ng\u00a0\u0111\u1ea1t 1 t\u1ef7 v\u00e0o th\u00e1ng 6\u00a0n\u0103m nay (t\u0103ng t\u1eeb 800 tri\u1ec7u trong th\u00e1ng 9 n\u0103m 2017), s\u1ef1 gia t\u0103ng m\u1ea1nh m\u1ebd trong s\u1ed1 500 c\u00f4ng ty s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng n\u00e0y c\u00f3 \u00fd ngh\u0129a r\u1ea5t l\u1edbn.\u00a0N\u00f3 c\u0169ng \u0111i \u0111\u1ec3 cho th\u1ea5y r\u1eb1ng n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 tr\u00ean Instagram ho\u1eb7c kh\u00f4ng th\u1ef1c s\u1ef1 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c social media t\u1eadn d\u1ee5ng t\u1ed1i \u0111a n\u1ec1n t\u1ea3ng n\u00e0y, b\u1ea1n c\u1ea7n thay \u0111\u1ed5i \u0111i\u1ec1u n\u00e0y s\u1edbm.<\/p>\n

Instagram \u0111\u00f3ng vai tr\u00f2 l\u00e0 n\u1ec1n t\u1ea3ng tuy\u1ec7t v\u1eddi \u0111\u1ec3 chia s\u1ebb h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m, \u1ea3nh ch\u1ee5p phong c\u00e1ch s\u1ed1ng, kh\u00eda c\u1ea1nh v\u0103n h\u00f3a c\u1ee7a doanh nghi\u1ec7p b\u1ea1n v\u00e0 UGC.\u00a0Kh\u00f4ng gi\u1ed1ng nh\u01b0 Facebook v\u00e0 Twitter, \u0111\u00f3 l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 h\u00ecnh \u1ea3nh, kh\u00f4ng c\u00f3 li\u00ean k\u1ebft trong nh\u1eadn x\u00e9t ho\u1eb7c tr\u1ea1ng th\u00e1i c\u00f3 th\u1ec3 nh\u1ea5p \u0111\u01b0\u1ee3c.\u00a0\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c s\u1ebd \u0111\u01b0a m\u1ecdi ng\u01b0\u1eddi \u0111\u1ebfn h\u1ed3 s\u01a1 c\u1ee7a b\u1ea1n v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd nh\u1ea5p qua trang web c\u1ee7a b\u1ea1n th\u00f4ng qua li\u00ean k\u1ebft trong ti\u1ec3u s\u1eed c\u1ee7a c\u00f4ng ty b\u1ea1n ho\u1eb7c g\u1eafn th\u1ebb s\u1ea3n ph\u1ea9m trong b\u00e0i \u0111\u0103ng \u0111\u1ec3 d\u1ec5 d\u00e0ng mua s\u1eafm.<\/p>\n

Tuy nhi\u00ean, Instagram kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ec1 c\u00e1c b\u00e0i \u0111\u0103ng \u1ea3nh ti\u00eau chu\u1ea9n.\u00a0N\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t n\u01a1i tuy\u1ec7t v\u1eddi cho video v\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n c\u1ee7a n\u00f3 \u0111\u00e3 nhanh ch\u00f3ng v\u01b0\u1ee3t qua Snapchat v\u1ec1 m\u1eb7t ph\u1ed5 bi\u1ebfn.\u00a0T\u1ea5t c\u1ea3 \u0111i\u1ec1u n\u00e0y c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c xem x\u00e9t khi t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c cho Instagram c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

>>> Xem th\u00eam: T\u1ea1i sao ph\u1ea3i nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng?<\/a><\/p>\n

\"\"<\/a><\/p>\n

42% ng\u01b0\u1eddi d\u00f9ng Facebook \u1edf \u0111\u1ed9 tu\u1ed5i 18 tr\u1edf l\u00ean \u0111ang r\u1eddi kh\u1ecfi n\u1ec1n t\u1ea3ng n\u00e0y<\/strong><\/h2>\n

Facebook m\u1ec7t m\u1ecfi l\u00e0 m\u1ed9t \u0111i\u1ec1u r\u1ea5t th\u1ef1c t\u1ebf v\u00e0 ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng tr\u1ebb \u0111ang l\u1ef1a ch\u1ecdn \u0111\u1ec3 ngh\u1ec9 ng\u01a1i t\u1eeb vi\u1ec7c ki\u1ec3m tra n\u1ec1n t\u1ea3ng trong v\u00e0i tu\u1ea7n, v\u1edbi m\u1ed9t s\u1ed1 ng\u01b0\u1eddi kh\u00f4ng \u0111\u0103ng nh\u1eadp \u0111\u01b0\u1ee3c h\u01a1n m\u1ed9t n\u0103m.\u00a0Nh\u1eefng ng\u01b0\u1eddi trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 18 \u0111\u1ebfn 29 c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u0103ng xu\u1ea5t kh\u1ecfi Facebook trong th\u1eddi gian d\u00e0i, v\u1edbi m\u1ed9t nghi\u00ean c\u1ee9u cho th\u1ea5y\u00a047% ng\u01b0\u1eddi d\u00f9ng trong nh\u00f3m tu\u1ed5i n\u00e0y \u0111\u00e3 l\u00e0m nh\u01b0 v\u1eady\u00a0.<\/p>\n

H\u01a1n 44% tr\u1ebb em t\u1eeb 18 \u0111\u1ebfn 29 tu\u1ed5i \u0111\u00e3 th\u1ef1c s\u1ef1 ti\u1ebfn th\u00eam m\u1ed9t b\u01b0\u1edbc n\u1eefa b\u1eb1ng c\u00e1ch x\u00f3a \u1ee9ng d\u1ee5ng kh\u1ecfi \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd trong v\u00f2ng 12 th\u00e1ng tr\u01b0\u1edbc khi nghi\u00ean c\u1ee9u.<\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u hy v\u1ecdng nh\u1eafm m\u1ee5c ti\u00eau nh\u00e2n kh\u1ea9u h\u1ecdc n\u00e0y, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c social media c\u0169ng nh\u01b0 ROI.\u00a0X\u00e9t cho c\u00f9ng, n\u1ebfu kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u1edf tr\u00ean Facebook v\u00e0 \u0111ang m\u1ec7t m\u1ecfi v\u1edbi n\u1ec1n t\u1ea3ng n\u00e0y th\u00ec tin nh\u1eafn c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 b\u1ecb b\u1ecf qua.<\/p>\n

Sau khi t\u1ea5t c\u1ea3, b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft nh\u1eefng g\u00ec c\u00e1c n\u1ec1n t\u1ea3ng social media \u0111\u1ebfn c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau \u0111ang s\u1eed d\u1ee5ng, nh\u1eefng lo\u1ea1i b\u00e0i vi\u1ebft t\u1ed1t nh\u1ea5t g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi h\u1ecd v\u00e0 -. Quan tr\u1ecdng nh\u1ea5t – l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u trong m\u1ed9t c\u00e1ch minh b\u1ea1ch truy\u1ec1n c\u1ea3m h\u1ee9ng cho ni\u1ec1m tin t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n

theo Joanna Carter<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"C\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n v\u00e0 nghi\u00ean c\u1ee9u m\u1edbi lu\u00f4n th\u00fac \u0111\u1ea9y nh\u1eefng ph\u00e1t hi\u1ec7n m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p. C\u0169ng gi\u1ed1ng nh\u01b0 b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0o, k\u1ebf ho\u1ea1ch cho k\u00eanh social media ph\u1ea3i [...]","protected":false},"author":4,"featured_media":4599,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128,640],"tags":[656],"class_list":["post-7452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","category-marketing-reports","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=7452"}],"version-history":[{"count":2,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7452\/revisions"}],"predecessor-version":[{"id":9164,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7452\/revisions\/9164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/4599"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=7452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=7452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=7452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}