{"id":7439,"date":"2019-09-23T21:07:41","date_gmt":"2019-09-23T14:07:41","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7439"},"modified":"2019-12-06T14:18:05","modified_gmt":"2019-12-06T07:18:05","slug":"truyen-thong-marketing-tich-hop-cach-phan-bo-ngan-sach-tren-cac-kenh-truyen-thong","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/truyen-thong-marketing-tich-hop-cach-phan-bo-ngan-sach-tren-cac-kenh-truyen-thong\/","title":{"rendered":"Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p: c\u00e1ch ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng"},"content":{"rendered":"

R\u1ea5t nhi\u1ec1u nh\u00e0 marketing nh\u1ea5n m\u1ea1nh hay \u201cquan tr\u1ecdng h\u00f3a\u201d vai tr\u00f2\u00a0 c\u1ee7a c\u00e1c k\u00eanh online nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng \u0111\u00fang v\u00e0 h\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi n\u00e0y \u0111ang b\u00e1n gi\u1ea3i ph\u00e1p chi\u1ebfn thu\u1eadt tr\u00ean digital nh\u01b0 ch\u1ea1y ads, l\u00e0m video, ,\u2026 h\u1ecd c\u00f3 th\u1ec3 gi\u1ecfi trong nh\u1eefng g\u00ec h\u1ecd l\u00e0m, nh\u01b0ng l\u00e0m marketer b\u1ea1n c\u1ea7n ph\u1ea3i c\u00e2n nh\u1eafc k\u0129. H\u1ecd \u0111\u01b0a ra c\u00e1c v\u00ed d\u1ee5 tham kh\u1ea3o c\u00e1c k\u00eanh ti\u1ec1m n\u0103ng nh\u01b0 Facebook Ads, nh\u01b0ng h\u1ecd c\u0169ng qu\u00ean r\u1eb1ng \u0111\u1ec3 c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n l\u1edbn \u0111\u00f3 Mark Zuckerberg v\u00e0 Facebook c\u00f2n ph\u1ea3i xu\u1ea5t hi\u1ec7n tr\u00ean kh\u1eafp truy\u1ec1n h\u00ecnh truy\u1ec1n th\u1ed1ng t\u1ea1i M\u1ef9, \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ph\u1ea1m vi b\u1ea3o hi\u1ec3m mi\u1ec5n ph\u00ed cho h\u00e0ng ch\u1ee5c tri\u1ec7u ng\u01b0\u1eddi.<\/p>\r\n

1. B\u1ea1n ph\u1ea3i bu\u1ed9c c\u1ea3 hai d\u00e2y gi\u00e0y, kh\u00f4ng ch\u1ec9 m\u1ed9t<\/strong><\/h1>\r\n

Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p – IMC l\u00e0 t\u1ea5t c\u1ea3 vi\u1ec7c li\u00ean k\u1ebft nh\u1eefng k\u00eanh truy\u1ec1n th\u00f4ng l\u1ea1i v\u1edbi nhau, nh\u1eadn ra r\u1eb1ng m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng lu\u00f4n lu\u00f4n kh\u00f4ng th\u1ec3 hi\u1ec7u qu\u1ea3 b\u1eb1ng nhi\u1ec1u k\u00eanh c\u0169ng k\u1ebft h\u1ee3p l\u1ea1i v\u1edbi nhau. C\u00e1c k\u00eanh \u0111\u00f3 k\u1ebft h\u1ee3p m\u1ed9t c\u00e1ch nhu\u1ea7n nhuy\u1ec5n, d\u1ec5 d\u00e0ng chuy\u1ec3n t\u1eeb k\u00eanh n\u00e0y sang k\u00eanh kh\u00e1c m\u00e0 v\u1eabn duy tr\u00ec \u0111\u01b0\u1ee3c t\u1ed1c \u0111\u1ed9 th\u00ec \u0111\u00f3 l\u00e0 t\u00edch h\u1ee3p. Gi\u1ed1ng nh\u01b0 khi b\u1ea1n ch\u1ea1y v\u1eady, vi\u1ec7c bu\u1ed9c c\u1ea3 2 d\u00e2y l\u1ea1i d\u1ec5 \u0111i h\u01a1n nhi\u1ec1u so v\u1edbi bu\u1ed9c ri\u00eang l\u1ebb m\u1ed7i d\u00e2y.<\/p>\r\n

2. K\u1ebft h\u1ee3p c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t<\/strong><\/h1>\r\n

\u0110\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a Thinkbox, c\u01a1 quan marketing cho qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh th\u01b0\u01a1ng m\u1ea1i V\u01b0\u01a1ng qu\u1ed1c Anh.\u00a0B\u1ea1n c\u00f3 th\u1ec3 l\u1eadp lu\u1eadn r\u1eb1ng h\u1ecd c\u00f3 khuynh h\u01b0\u1edbng \u0111\u1ed1i v\u1edbi TV nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y c\u00e1ch k\u1ebft h\u1ee3p nhi\u1ec1u k\u00eanh gi\u00fap t\u0103ng hi\u1ec7u qu\u1ea3 cho chi ti\u00eau truy\u1ec1n th\u00f4ng.<\/p>\r\n

\"\"<\/a><\/p>\r\n

Nh\u1eefng g\u00ec v\u1ec1 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n tr\u00ean truy\u1ec1n h\u00ecnh?<\/strong><\/h2>\r\n

Ng\u00e2n s\u00e1ch truy\u1ec1n th\u00f4ng l\u00e0 m\u1ed9t ph\u1ea7n l\u1edbn c\u1ee7a m\u1ed9t c\u00f4ng th\u1ee9c \u0111\u1ec3 1 chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng.\u00a0Th\u1eadt kh\u00f3 \u0111\u1ec3 n\u01b0\u1edbng b\u00e1nh n\u1ebfu b\u1ea1n thi\u1ebfu b\u1ed9t m\u00ec v\u00e0 n\u00f3 c\u0169ng t\u01b0\u01a1ng t\u1ef1 v\u1edbi vi\u1ec7c chi ti\u00eau trong truy\u1ec1n th\u00f4ng.\u00a0Nh\u01b0ng th\u1eadt kh\u00f3 cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u1edbi \u00edt ti\u1ec1n h\u01a1n. Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n kh\u00f4ng n\u00ean th\u1eed.<\/p>\r\n

\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p v\u00e0 chi ti\u00eau ti\u1ec1n \u0111\u00fang c\u00e1ch v\u1eabn s\u1ebd t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn.<\/p>\r\n

B\u00e0i vi\u1ebft kh\u00f4ng th\u1ec3 cho b\u1ea1n s\u1ef1 th\u00e0nh c\u00f4ng v\u01b0\u1ee3t tr\u1ed9i b\u1eb1ng c\u00e1ch l\u00e0m theo nh\u1eefng l\u1eddi khuy\u00ean v\u00e0 b\u00ed m\u1eadt n\u00e0y v\u00e0 blah, blah, blah, Marketing kh\u00f4ng \u0111\u01a1n gi\u1ea3n nh\u01b0 v\u1eady v\u00e0 b\u1ea5t k\u1ef3 ai h\u1ee9a h\u1eb9n c\u00e1c gi\u1ea3i ph\u00e1p kh\u1eafc ph\u1ee5c nhanh hay cho b\u1ea1n th\u1ea5y hi\u1ec7u qu\u1ea3 m\u1ed9t c\u00e1ch ch\u1ee3p nho\u00e1ng, c\u00e1ch \u0111i t\u1eaft \u0111\u00f3n \u0111\u1ea7u,\u2026 \u0111\u1ec1u l\u00e0 kh\u00f4ng th\u00e0nh th\u1eadt v\u00e0 th\u1eadm ch\u00ed kh\u00f4ng bi\u1ebft h\u1ecd \u0111ang l\u00e0m g\u00ec, h\u1ecd c\u0169ng kh\u00f4ng quan t\u00e2m \u0111\u1ebfn s\u1ef1 th\u00e0nh b\u1ea1i theo sau c\u1ee7a doanh nghi\u1ec7p, \u1ea3nh h\u01b0\u1edfng v\u1ec1 l\u00e2u d\u00e0i<\/p>\r\n

Tuy nhi\u00ean, trong b\u00e0i vi\u1ebft n\u00e0y n\u00f3i v\u1ec1 vi\u1ec7c b\u1ea5t k\u1ec3 ng\u00e2n s\u00e1ch, b\u1ea5t k\u1ec3 t\u00e0i nguy\u00ean c\u1ee7a b\u1ea1n l\u00e0 g\u00ec, \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang \u0111\u00e1nh gi\u00e1 v\u00e0 xem x\u00e9t t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng c\u00f3 s\u1eb5n c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau Marketing theo chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u & hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\r\n

M\u1ed9t v\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n v\u1ec1 \u0111i\u1ec1u n\u00e0y l\u1ea1i l\u00e0 Facebook, n\u1ec1 t\u1ea3ng social \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c cam k\u1ebft mi\u1ec5n ph\u00ed b\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n tr\u00ean truy\u1ec1n h\u00ecnh v\u1ec1 m\u1ea1ng x\u00e3 h\u1ed9i m\u1edbi c\u1ee7a h\u1ecd v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3. B\u1ea1n c\u00f3 bi\u1ebft s\u1ed1 gi\u1edd truy\u1ec1n h\u00ecnh ch\u00ednh c\u1ee7a Hoa K\u1ef3 trong khi c\u00f3 \u0111\u1ebfn h\u00e0ng ch\u1ee5c tri\u1ec7u ng\u01b0\u1eddi xem. \u0110\u00f3 l\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u00e1ng kinh ng\u1ea1c v\u00e0 \u0111i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n gi\u00fap Facebook n\u00e2ng cao nh\u1eadn th\u1ee9c v\u00e0 \u0111\u0103ng k\u00fd.<\/p>\r\n

N\u1ebfu h\u1ecd quy\u1ebft \u0111\u1ecbnh ch\u1edd \u0111\u1ee3i m\u1ecdi ng\u01b0\u1eddi gi\u1edbi thi\u1ec7u nhau b\u1eb1ng l\u1eddi n\u00f3i (worth of mouth) ho\u1eb7c qua email th\u00ec r\u1ea5t c\u00f3 th\u1ec3 websites s\u1ebd kh\u00f4ng th\u1ec3 ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c, hay t\u1ed1i thi\u1ec3u b\u1ea1n c\u0169ng kh\u00f4ng th\u1ec3 s\u1ed1ng ch\u1edd \u0111\u1ebfn l\u00fac n\u00f3 \u0111\u01b0\u1ee3c viral.<\/p>\r\n

>>> Xem th\u00eam: Chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ecbnh h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/a><\/strong><\/p>\r\n

M\u1ee5c ti\u00eau c\u1ee7a m\u1ecdi doanh nghi\u1ec7p l\u00e0 ph\u00e1t tri\u1ec3n ho\u1eb7c \u00edt nh\u1ea5t l\u00e0 duy tr\u00ec\u2026<\/strong><\/h1>\r\n

L\u1ea5y v\u00ed d\u1ee5 v\u1ec1 SEO, v\u1ed1n n\u1ed5i ti\u1ebfng l\u00e0 m\u1ed9t ng\u00e0nh h\u1ecdc r\u1ea5t k\u1ef9 thu\u1eadt v\u00e0 ph\u1ee9c t\u1ea1p v\u1edbi c\u00e1c chuy\u00ean gia theo quy\u1ec1n ri\u00eang c\u1ee7a h\u1ecd. Nh\u01b0ng t\u1ed1i \u01b0u h\u00f3a c\u00e1c websites v\u00e0 n\u1ed9i dung kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u1edf \u0111\u00e2y, kh\u00f4ng d\u00e0nh cho truy\u1ec1n th\u00f4ng. M\u1ed9t websites \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a ho\u00e0n to\u00e0n v\u00e0 n\u1ed9i dung b\u00ean trong l\u00e0 th\u01b0\u1edbc \u0111o hi\u1ec7u qu\u1ea3, nh\u01b0ng kh\u00f4ng c\u00f3 ngh\u0129a b\u1ea1n l\u00e0m xong th\u00ec s\u1ebd hi\u1ec7u qu\u1ea3. N\u1ebfu n\u1ed9i dung tr\u00ean websites \u0111\u00f3 kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb ho\u1eb7c h\u1eefu \u00edch cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00ec vi\u1ec7c b\u1ea1n s\u1eed d\u1ee5ng bao nhi\u00eau th\u1ee7 thu\u1eadt k\u1ef9 thu\u1eadt \u0111\u1ec3 t\u1eadn d\u1ee5ng k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n kh\u00f4ng th\u00e0nh v\u1ea5n \u0111\u1ec1.<\/p>\r\n

SEO l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c kh\u00f3 v\u00e0 t\u1ed1n k\u00e9m cho c\u00e1c doanh nghi\u1ec7p, b\u1ea3o \u0111\u1ea3m cho doanh nghi\u1ec7p c\u00f3 m\u1ed9t s\u1ef1 ph\u00e1t tri\u1ec3n v\u1eefng ch\u1eafc tr\u00ean internet. SEO gi\u1ed1ng nh\u01b0 b\u1ea1n t\u1ea1o v\u00e0 s\u1eeda chi\u1ebfc xe t\u1ed1t nh\u01b0ng n\u00f3 kh\u00f4ng th\u1ec3 h\u1ee9a v\u1edbi b\u1ea1n r\u1eb1ng n\u00f3 s\u1ebd khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi y\u00eau xe khi b\u1ea1n c\u1ed1 g\u1eafng b\u00e1n n\u00f3 v\u00e0o th\u00e1ng t\u1edbi. V\u00ec kh\u00e1ch h\u00e0ng ph\u1ea3i d\u00f9ng th\u1eed r\u1ed3i th\u1ea5y t\u1ed1t h\u1ecd m\u1edbi gi\u1edbi thi\u1ec7u ch\u1ee9 kh\u00f4ng ph\u1ea3i s\u1ea3n ph\u1ea9m b\u1ea1n t\u1ed1t m\u00e0 ai c\u0169ng bi\u1ebft \u0111\u1ebfn<\/p>\r\n

Hi\u1ec7u qu\u1ea3 l\u00e0 vi\u1ec7c l\u00e0m \u0111\u00fang vi\u1ec7c<\/strong><\/h1>\r\n

M\u1ed9t ph\u1ea7n c\u1ee7a v\u1ea5n \u0111\u1ec1 n\u00e0y l\u00e0 c\u00e1c nh\u00e0 marketing kh\u00f4ng bi\u1ebft h\u1ecd \u0111ang l\u00e0m g\u00ec.\u00a0H\u1ecd thu\u00ea c\u00e1c chuy\u00ean gia nh\u01b0 SEO v\u00e0 mong \u0111\u1ee3i ph\u00e9p thu\u1eadt, kh\u00f4ng nh\u1eadn ra r\u1eb1ng ch\u00ednh h\u1ecd c\u1ea7n ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c cho doanh nghi\u1ec7p v\u00e0 th\u1ee9 hai l\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u1edf \u0111\u1ea7u k\u00eanh.<\/p>\r\n

B\u1ea1n kh\u00f4ng th\u1ec3 b\u00e1n nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng bi\u1ebft ho\u1eb7c quan t\u00e2m.<\/p>\r\n

M\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 t\u0103ng th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm h\u1eefu c\u01a1 c\u1ee7a websites l\u00e0 th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c.\u00a0L\u00e0m nhi\u1ec1u h\u01a1n ch\u1ec9 m\u1ed9t \u0111i\u1ec1u, kh\u00f4ng c\u00f3 th\u00e0nh ki\u1ebfn \u200b\u200b\u0111\u1ed1i v\u1edbi ho\u1eb7c ch\u1ed1ng l\u1ea1i c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng nh\u1ea5t \u0111\u1ecbnh.\u00a0L\u00e0m nh\u1eefng g\u00ec \u0111\u00fang, kh\u00f4ng ph\u1ea3i nh\u1eefng g\u00ec ng\u01b0\u1eddi kh\u00e1c \u0111ang l\u00e0m.\u00a0\u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 t\u00ecm ki\u1ebfm, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i v\u00e0 SEO.<\/p>\r\n

M\u1ed9t v\u00ed d\u1ee5; m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra m\u1eaft \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 tr\u00ean m\u1ed9t trang tin t\u1ee9c ch\u1ea5t l\u01b0\u1ee3ng ho\u1eb7c th\u1eadm ch\u00ed tr\u00ean TV. C\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n c\u00e1 nh\u00e2n t\u1ef1 nhi\u00ean l\u00e0 r\u1ea5t t\u1ed1t b\u1edfi v\u00ec c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau bi\u1ebft doanh nghi\u1ec7p kh\u00f4ng tr\u1ea3 ti\u1ec1n cho n\u00f3, n\u00f3 hi\u1ec7u qu\u1ea3 h\u01a1n trong vi\u1ec7c b\u00e1n nh\u1eefng g\u00ec b\u1ea1n l\u00e0m. S\u1ef1 ph\u00f9 h\u1ee3p theo ng\u1eef c\u1ea3nh v\u00e0 s\u1ef1 \u0111\u00e1ng tin c\u1eady s\u1ebd l\u00e0m cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u1ee7ng h\u1ed9 l\u1edbn trong th\u1eddi gian d\u00e0i.<\/p>\r\n

N\u1ebfu s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi, cu\u1ed9c ph\u1ecfng v\u1ea5n \u0111\u00e1ng nh\u1edb th\u00ec b\u1ea3ng x\u1ebfp h\u1ea1ng t\u00ecm ki\u1ebfm s\u1ebd theo sau v\u00ec kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u00f2 m\u00f2 s\u1ebd t\u00ecm ki\u1ebfm n\u00f3.<\/p>\r\n

M\u1eb7c d\u00f9 r\u1ea5t kh\u00f3 \u0111\u1ec3 \u0111o l\u01b0\u1eddng tr\u1ef1c ti\u1ebfp v\u00e0 quy c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng chi ti\u00eau v\u00e0o b\u1ea3ng x\u1ebfp h\u1ea1ng t\u00ecm ki\u1ebfm, nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n bi\u1ebft l\u00e0 ph\u1ea1m vi ti\u1ebfp c\u1eadn ho\u00e0n to\u00e0n l\u00e0 m\u1ed9t trong nh\u1eefng bi\u1ec7n ph\u00e1p quan tr\u1ecdng nh\u1ea5t c\u1ee7a th\u00e0nh c\u00f4ng truy\u1ec1n th\u00f4ng marketing.\u00a0\u0110\u00f3 l\u00e0 m\u1ed9t s\u1ef1 t\u01b0\u01a1ng quan r\u00f5 r\u00e0ng.<\/p>\r\n

\"\"<\/a><\/p>\r\n

Vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt ti\u1ebfp c\u1eadn kh\u1ed1i l\u01b0\u1ee3ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u00edch c\u1ef1c h\u01a1n nhi\u1ec1u. Hi\u1ec7u qu\u1ea3 \u1edf \u0111\u00e2y c\u00f3 ngh\u0129a l\u00e0 b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec t\u1eeb t\u0103ng doanh thu, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 l\u1ee3i nhu\u1eadn.<\/p>\r\n

\u0110i\u1ec1u n\u00e0y kh\u00e1 chung chung trong c\u00e1ch ti\u1ebfp c\u1eadn, m\u1ecdi chuy\u00ean gia hay nh\u00e0 t\u01b0 v\u1ea5n marketing th\u1ef1c s\u1ef1 & \u201cc\u00f3 t\u00e2m\u201d \u0111\u1ec1u \u00a0s\u1ebd lu\u00f4n khuy\u00ean kh\u00e1ch h\u00e0ng r\u1eb1ng c\u1ee7a h\u1ecd c\u1ea7n ph\u1ea3i l\u00e0m vi\u1ec7c v\u1edbi h\u1ecd \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c c\u00f4ng vi\u1ec7c chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n thi\u1ebft tr\u01b0\u1edbc ti\u00ean.\u00a0\u0110i\u1ec1u n\u00e0y s\u1ebd \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c ch\u1ecdn ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.\u00a0K\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng chi\u1ebfm kho\u1ea3ng 8% to\u00e0n b\u1ed9 Marketing v\u00e0 \u0111\u00e2y th\u1ef1c s\u1ef1 l\u00e0 giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng.<\/p>\r\n

Tuy nhi\u00ean, \u0111\u1eebng nghe ai n\u00f3i v\u1edbi b\u1ea1n r\u1eb1ng ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng duy nh\u1ea5t.\u00a0Ph\u00e2n b\u1ed5 m\u1ed9t ch\u00fat ng\u00e2n s\u00e1ch v\u00e0 n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng s\u1ebd lu\u00f4n khi\u1ebfn doanh nghi\u1ec7p & truy\u1ec1n th\u00f4ng b\u1ea1n ho\u1ea1t \u0111\u1ed9ng m\u1ea1nh h\u01a1n.<\/p>\r\n

Cu\u1ed1i c\u00f9ng, ch\u00fang t\u00f4i mu\u1ed1n nh\u1eafn nh\u1ee7 b\u1ea1n v\u1ec1 nh\u1eefng ng\u01b0\u1eddi c\u1ed1 g\u1eafng n\u00f3i v\u1edbi b\u1ea1n r\u1eb1ng d\u00f9 chi ti\u00eau m\u1ecdi th\u1ee9 b\u1eb1ng c\u00e1ch n\u00e0y hay c\u00e1ch kh\u00e1c. Ti\u1ec1n r\u1ea5t qu\u00fd gi\u00e1 v\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed7i Nh\u00e0 marketing l\u00e0 xem x\u00e9t v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00e1c agency v\u00e0 chuy\u00ean gia t\u01b0 v\u1ea5n \u0111ang cung c\u1ea5p cho b\u1ea1n c\u00e1c gi\u1ea3i ph\u00e1p chi\u1ebfn thu\u1eadt nh\u01b0 ch\u1ea1y Ads, SMS,. C\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t Marketer l\u00e0 \u0111\u1ea3m b\u1ea3o \u0111em l\u1ea1i \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u00e1 tr\u1ecb nh\u1ea5t cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau t\u1eeb \u0111\u00f3 thu \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n nh\u1ea5t cho doanh nghi\u1ec7p.<\/p>\r\n

\u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 hi\u1ec7u qu\u1ea3, ROI l\u00e0 m\u1ed9t s\u1ed1 li\u1ec7u ph\u1ed5 bi\u1ebfn nh\u01b0ng kh\u1ee7ng khi\u1ebfp v\u00ec n\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t \u0111i\u1ec3m tr\u00ean m\u1ed9t \u0111\u01b0\u1eddng cong.\u00a0Mu\u1ed1n ROI tuy\u1ec7t v\u1eddi?\u00a0Ch\u1ec9 c\u1ea7n gi\u1ea3m chi ti\u00eau.<\/p>\r\n

Nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n l\u00e0m l\u00e0 t\u00ecm ra c\u00e1ch c\u00e1c k\u00eanh b\u1ed5 sung cho nhau, \u0111\u00f3 l\u00e0 c\u00e1ch b\u1ea1n x\u00e1c \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a m\u00ecnh, k\u1ebft h\u1ee3p.\u00a0N\u1ebfu kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u00e0nh nhi\u1ec1u th\u1eddi gian nghe radio v\u00e0 xem video tr\u00ean YouTube th\u00ec h\u00e3y tr\u1ea3i ti\u1ec1n cho ph\u00f9 h\u1ee3p.\u00a0Nh\u1eadn ch\u00fang \u1edf c\u1ea3 hai n\u01a1i.\u00a0M\u1ed9t v\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n nh\u01b0ng b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c \u0111i\u1ec3m.<\/p>\r\n

Ngay c\u1ea3 nh\u1eefng b\u1eadc th\u1ea7y thi\u00ean v\u1ecb digital nh\u1ea5t tuy\u00ean b\u1ed1 c\u00e1i ch\u1ebft c\u1ee7a m\u1ecdi ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c, th\u1eadt ra l\u00e0 v\u00f4 ngh\u0129a, tham d\u1ef1 v\u00f4 s\u1ed1 h\u1ed9i ngh\u1ecb truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng c\u1ee7a truy\u1ec1n th\u1ed1ng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 c\u00f4ng khai t\u00edch c\u1ef1c, m\u1ed9t chi\u1ebfn thu\u1eadt kh\u00e1c gi\u00fap x\u00e2y d\u1ef1ng v\u00e0 n\u1ed5i ti\u1ebfng.<\/p>\r\n

>>> Xem th\u00eam:Chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ecbnh h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/a><\/strong><\/p>\r\n

H\u00e3y t\u1ef1 h\u1ecfi m\u00ecnh \u0111i\u1ec1u n\u00e0y, ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 b\u1ecb gi\u1edbi h\u1ea1n, th\u1eddi gian c\u1ee7a b\u1ea1n ng\u1eafn nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c t\u00f9y ch\u1ecdn ph\u01b0\u01a1ng ti\u1ec7n l\u1ea1i v\u1edbi nhau th\u00e0nh m\u1ed9t n\u00fat th\u1eaft ch\u1eb7t gi\u00fap m\u1ecdi th\u1ee9 tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing?<\/p>\r\n

B\u1eb1ng c\u00e1ch nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p.<\/p>\r\n

Theo Samuel Brealey\u00a0<\/p>\r\n

 <\/p>","protected":false},"excerpt":{"rendered":"R\u1ea5t nhi\u1ec1u nh\u00e0 marketing nh\u1ea5n m\u1ea1nh hay \u201cquan tr\u1ecdng h\u00f3a\u201d vai tr\u00f2\u00a0 c\u1ee7a c\u00e1c k\u00eanh online nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng \u0111\u00fang v\u00e0 h\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi n\u00e0y \u0111ang b\u00e1n gi\u1ea3i ph\u00e1p chi\u1ebfn thu\u1eadt tr\u00ean digital nh\u01b0 ch\u1ea1y ads, l\u00e0m video, ,\u2026 h\u1ecd c\u00f3 th\u1ec3 gi\u1ecfi trong nh\u1eefng g\u00ec h\u1ecd l\u00e0m, nh\u01b0ng l\u00e0m marketer b\u1ea1n c\u1ea7n [...]","protected":false},"author":4,"featured_media":8656,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[644,655],"class_list":["post-7439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-chien-luoc-marketing","tag-marketing-skill",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=7439"}],"version-history":[{"count":6,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7439\/revisions"}],"predecessor-version":[{"id":9476,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7439\/revisions\/9476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/8656"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=7439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=7439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=7439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}