{"id":7355,"date":"2019-08-28T16:03:38","date_gmt":"2019-08-28T09:03:38","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7355"},"modified":"2019-12-04T09:11:05","modified_gmt":"2019-12-04T02:11:05","slug":"4-cach-de-cac-thuong-hieu-dat-duoc-su-cuong-tin","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/4-cach-de-cac-thuong-hieu-dat-duoc-su-cuong-tin\/","title":{"rendered":"4 c\u00e1ch \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 \u201ccu\u1ed3ng t\u00edn\u201d"},"content":{"rendered":"

N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi c\u00f4ng ty c\u1ee7a b\u1ea1n s\u1ebd t\u0103ng v\u1ecdt.<\/p>\n

Bi\u1ebfn kh\u00e1ch h\u00e0ng th\u00e0nh ng\u01b0\u1eddi trung th\u00e0nh \u0111\u00e3 t\u1eebng l\u00e0 c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau trung t\u00e2m c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u: N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi c\u00f4ng ty c\u1ee7a b\u1ea1n s\u1ebd gia t\u0103ng. Ng\u00e0y nay, nh\u1eefng ng\u01b0\u1eddi \u201ccu\u1ed3ng t\u00edn\u201d v\u1edbi th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng ng\u01b0\u1eddi trung th\u00e0nh m\u1edbi. H\u1ecd kh\u00f4ng ch\u1ec9 mua th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u1ecdi l\u00fac, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 th\u01b0\u01a1ng hi\u1ec7u duy nh\u1ea5t h\u1ecd mua, v\u00ec v\u1eady n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong b\u1ea3n s\u1eafc c\u1ee7a h\u1ecd.<\/p>\n

M\u1ed9t kh\u00e1ch h\u00e0ng trung th\u00e0nh y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, nh\u01b0ng h\u1ecd c\u0169ng c\u00f3 th\u1ec3 mua s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 m\u1ed9t n\u1eeda th\u1eddi gian. Nh\u1eefng ng\u01b0\u1eddi cu\u1ed3ng t\u00edn th\u01b0\u01a1ng hi\u1ec7u – nh\u01b0 nh\u1eefng ng\u01b0\u1eddi cu\u1ed3ng t\u00edn th\u1ec3 thao – trung th\u00e0nh v\u1edbi m\u1ee5c ti\u00eau duy nh\u1ea5t. H\u1ecd th\u1eadm ch\u00ed s\u1ebd bi\u1ebfn c\u00e1c m\u1eb7t h\u00e0ng kh\u00e1c th\u00e0nh n\u01a1i qu\u1ea3ng c\u00e1o cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch \u0111\u1eb7t nh\u00e3n d\u00e1n v\u00e0 logo c\u1ee7a b\u1ea1n tr\u00ean m\u00e1y t\u00ednh, xe h\u01a1i v\u00e0 ba l\u00f4 c\u1ee7a h\u1ecd.<\/p>\n

V\u1ec1 b\u1ea3n ch\u1ea5t, nh\u1eefng ng\u01b0\u1eddi cu\u1ed3ng t\u00edn tr\u1edf th\u00e0nh \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u t\u1ef1 nhi\u00ean v\u00e0 s\u1ef1 cu\u1ed3ng t\u00edn c\u00e0ng lan r\u1ed9ng, t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang \u0111\u1ed1i v\u1edbi cu\u1ed9c tr\u00f2 chuy\u1ec7n c\u00f4ng khai c\u00e0ng l\u1edbn. Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n t\u1ea1o ra m\u1ed9t b\u1ea3n s\u1eafc x\u00e3 h\u1ed9i n\u01a1i ng\u01b0\u1eddi h\u00e2m m\u1ed9 \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i b\u1edfi t\u00ecnh y\u00eau c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c c\u00f4ng ty c\u1ee7a b\u1ea1n – v\u00e0 \u0111i\u1ec1u \u0111\u00f3 thay \u0111\u1ed5i nhi\u1ec1u th\u00f3i quen mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n

L\u00e0m th\u1ebf n\u00e0o cu\u1ed3ng t\u00edn b\u1eb1ng th\u00f4ng qua th\u00fac \u0111\u1ea9y th\u01b0\u01a1ng hi\u1ec7u<\/h1>\n

Xem x\u00e9t b\u1ea3n s\u1eafc x\u00e3 h\u1ed9i c\u1ee7a ng\u01b0\u1eddi h\u00e2m m\u1ed9 \u0111\u1ed9i th\u1ec3 thao (\u0111\u1eb7c bi\u1ec7t l\u00e0 khi \u0111\u1ed9i c\u1ee7a h\u1ecd th\u1eafng m\u1ed9t tr\u1eadn \u0111\u1ea5u ho\u1eb7c v\u00f4 \u0111\u1ecbch): H\u1ecd c\u1ea3m th\u1ea5y ni\u1ec1m t\u1ef1 h\u00e0o v\u00e0 ni\u1ec1m vui \u0111\u00edch th\u1ef1c, v\u00e0 h\u1ecd n\u00f3i v\u1edbi b\u1ea5t c\u1ee9 ai s\u1ebd l\u1eafng nghe v\u1ec1 s\u1ef1 v\u0129 \u0111\u1ea1i c\u1ee7a \u0111\u1ed9i. H\u1ecd th\u1eadm ch\u00ed c\u00f3 th\u1ec3 ch\u00ea bai ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u1ee7a c\u00e1c \u0111\u1ed9i kh\u00e1c \u0111\u1ec3 t\u0103ng t\u00ednh h\u1ee3p l\u1ec7 c\u1ee7a ch\u00ednh h\u1ecd.<\/p>\n

B\u00e2y gi\u1edd, h\u00e3y xem x\u00e9t c\u00f9ng m\u1ed9t m\u1ee9c \u0111\u1ed9 cu\u1ed3ng t\u00edn \u00e1p d\u1ee5ng cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5, Michelob Ultra l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u phong c\u00e1ch s\u1ed1ng d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi n\u0103ng \u0111\u1ed9ng (nh\u1edd l\u01b0\u1ee3ng carb v\u00e0 calo th\u1ea5p) v\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u00edch qu\u1ea3ng c\u00e1o h\u00ecnh \u1ea3nh \u0111\u00f3 b\u1eb1ng c\u00e1ch chia s\u1ebb \u1ea3nh v\u00e0 video v\u1ec1 ch\u00ednh h\u1ecd \u0111ang u\u1ed1ng n\u00f3.<\/p>\n

B\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111em l\u1ea1i ng\u01b0\u1eddi cho h\u00e2m m\u1ed9 cu\u1ed1i m\u1ed9t l\u1ee3i \u00edch ho\u1eb7c \u01b0u \u0111i\u1ec3m n\u1ed5i b\u1eadt, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn v\u00e0 tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Ng\u01b0\u1edd h\u00e2m m\u1ed9 s\u1eb5n s\u00e0ng cung c\u1ea5p h\u00e0ng lo\u1ea1t qu\u1ea3ng c\u00e1o truy\u1ec1n mi\u1ec7ng v\u00f4 gi\u00e1. Tuy nhi\u00ean, kh\u00f4ng c\u00f3 gi\u1ea3i v\u00f4 \u0111\u1ecbch hay tr\u00f2 ch\u01a1i c\u1ea1nh tranh ho\u00e0nh tr\u00e1ng n\u00e0o t\u1ed3n t\u1ea1i \u0111\u1ec3 gi\u00fap kh\u01a1i d\u1eady c\u1ea3m x\u00fac th\u00fac \u0111\u1ea9y s\u1ef1 tin t\u01b0\u1edfng t\u1eeb ng\u01b0\u1eddi h\u00e2m m\u1ed9 nh\u01b0 v\u1eady; do \u0111\u00f3, \u0111\u1ec3 t\u1ea1o th\u00e0nh nh\u1eefng ng\u01b0\u1eddi h\u00e2m m\u1ed9 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c nhi\u1ec1u y\u1ebfu t\u1ed1 h\u01a1n.<\/p>\n

M\u1ee9c \u0111\u1ed9 cu\u1ed3ng t\u00edn \u0111\u00f3 \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi k\u1ebft n\u1ed1i c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. \u0110\u00f3 l\u00e0 m\u1ed9t k\u1ebft n\u1ed1i ti\u1ec1m th\u1ee9c, theo gi\u00e1o s\u01b0 Gerald Zaltman c\u1ee7a Tr\u01b0\u1eddng Kinh doanh Harvard, \u0111i\u1ec1u \u0111i\u1ec1u khi\u1ec3n kho\u1ea3ng 95% quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd. Trong b\u1ea5t k\u1ef3 th\u1ecb tr\u01b0\u1eddng n\u00e0o, k\u1ebft n\u1ed1i \u0111\u00f3 \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi tr\u1ea3i nghi\u1ec7m h\u01a1n l\u00e0 b\u1edfi m\u1ed9t t\u00ednh n\u0103ng ho\u1eb7c th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3.<\/p>\n

Ng\u01b0\u1eddi h\u00e2m m\u1ed9 Apple l\u00e0 nh\u1eefng v\u00ed d\u1ee5 \u0111\u1eb7c bi\u1ec7t m\u1ea1nh m\u1ebd c\u1ee7a ch\u1ee7 ngh\u0129a cu\u1ed3ng t\u00edn theo tr\u1ea3i nghi\u1ec7m. Apple b\u1eaft \u0111\u1ea7u v\u1edbi d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng huy\u1ec1n tho\u1ea1i ng\u00e0y nay – v\u1edbi m\u1ecdi s\u1ea3n ph\u1ea9m, qu\u1ea3ng c\u00e1o, \u1ee9ng d\u1ee5ng v\u00e0 m\u00e0n h\u00ecnh b\u00e1n l\u1ebb k\u1ebft h\u1ee3p th\u00e0nh m\u1ed9t tr\u1ea3i nghi\u1ec7m duy nh\u1ea5t v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

>>> Xem th\u00eam: Building Brand 101 \u2013 X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u01a1 b\u1ea3n<\/a><\/p>\n

Bi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00e0nh ng\u01b0\u1eddi h\u00e2m m\u1ed9 th\u01b0\u01a1ng hi\u1ec7u<\/h1>\n

Tr\u1ea3i nghi\u1ec7m v\u00e0 k\u1ebft n\u1ed1i v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng trung th\u00e0nh h\u01b0\u1edbng \u0111\u1ebfn v\u1ecb th\u1ebf ng\u01b0\u1eddi h\u00e2m m\u1ed9 cu\u1ed3ng t\u00edn. Qua tr\u00ecnh n\u00e0y b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 chuy\u1ec3n sang mua v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 s\u1eed d\u1ee5ng. Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi nh\u1eefng \u0111i\u1ec3m c\u00f3 c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i, m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac tr\u00ean h\u00e0nh tr\u00ecnh \u0111\u00f3 \u0111\u1ec1u ph\u1ea3i \u0111\u01b0\u1ee3c ch\u00fa \u00fd.<\/p>\n

Bi\u1ebfn kh\u00e1ch h\u00e0ng quan t\u00e2m, trung th\u00e0nh th\u00e0nh ng\u01b0\u1eddi h\u00e2m m\u1ed9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 kh\u00f3 kh\u0103n, nh\u01b0ng n\u00f3 c\u0169ng \u0111\u00e1ng n\u1ed7 l\u1ef1c. \u0110\u1ec3 b\u1eaft \u0111\u1ea7u, h\u00e3y l\u00e0m theo c\u00e1c m\u1eb9o sau \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf m\u1ee9c \u0111\u1ed9 c\u1ea3m x\u00fac h\u01a1n:<\/p>\n

1. L\u00e0m cho tr\u1ea3i nghi\u1ec7m t\u1eadp trung v\u00e0o d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/strong><\/p>\n

Trong b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c marketing n\u00e0o, d\u1ecbch v\u1ee5 \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi l\u00e0 tr\u1ecdng t\u00e2m ch\u00ednh. Trong \u0111\u1ecbnh d\u1ea1ng k\u1ef9 thu\u1eadt s\u1ed1, s\u1ef1 t\u1eadp trung \u0111\u00f3 gi\u1edd tr\u1edf n\u00ean m\u00e3nh li\u1ec7t h\u01a1n bao gi\u1edd h\u1ebft. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m nhi\u1ec1u h\u01a1n l\u00e0 ch\u1ec9 tr\u1ea3 l\u1eddi \u0111i\u1ec7n tho\u1ea1i; b\u1ea1n c\u00f3 th\u1ec3 y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i, thu h\u00fat \u0111\u00e1nh gi\u00e1 v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd ngay l\u1eadp t\u1ee9c.<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi l\u00e0 Disneyland, n\u01a1i n\u1ed5i ti\u1ebfng v\u1edbi nh\u1eefng\u00a0 tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi, thi\u1ebft k\u1ebf tuy\u1ec7t v\u1eddi \u00a0m\u00e0 n\u00f3 cung c\u1ea5p cho du kh\u00e1ch gh\u00e9 th\u0103m c\u00f4ng vi\u00ean. C\u00e1c kh\u00e1ch s\u1ea1n Ritz-Carlton , n\u01a1i kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i ti\u00eau chu\u1ea9n v\u00e0ng c\u1ee7a d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. Khi kh\u00e1ch h\u00e0ng l\u00e0 tr\u1ecdng t\u00e2m c\u1ee7a m\u1ed9t tr\u1ea3i nghi\u1ec7m, ch\u1ec9 ri\u00eang tr\u1ea3i nghi\u1ec7m \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u1ee7 \u0111\u1ec3 th\u00fac \u0111\u1ea9y gia t\u0103ng s\u1ef1 cu\u1ed3ng t\u00edn trong kh\u00e1ch h\u00e0ng cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\"N\u1ed7i<\/a>2. Kh\u00f4ng ch\u1ec9 giao ti\u1ebfp; h\u00e3y g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/p>\n

B\u1ea1n kh\u00f4ng th\u1ec3 x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng n\u1ebfu b\u1ea1n kh\u00f4ng t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd. V\u1edbi r\u1ea5t nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn \u0111\u1ec3 th\u1ef1c hi\u1ec7n tr\u00ean m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1, kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i th\u01b0\u01a1ng hi\u1ec7u tham gia t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd th\u01b0\u1eddng xuy\u00ean. Th\u00fac \u0111\u1ea9y nh\u1eefng ng\u01b0\u1eddi h\u00e2m m\u1ed9 ph\u1ea3n h\u1ed3i\/\u0111\u00e1nh gi\u00e1 v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 duy tr\u00ec cu\u1ed9c tr\u00f2 chuy\u1ec7n.<\/p>\n

T\u01b0\u01a1ng t\u00e1c l\u00e0 m\u1ed9t ch\u00eca kh\u00f3a kh\u00e1c cho d\u1ecbch v\u1ee5 s\u00e1ng t\u1ea1o. Nhi\u1ec1u t\u00edn \u0111\u1ed3 c\u1ee7a Zappos \u0111\u01b0\u1ee3c sinh ra t\u1eeb vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1eeb thi\u1ec7n tr\u00ean ph\u1ea1m vi r\u1ed9ng m\u00e0 n\u00f3 t\u00e0i tr\u1ee3. Trang ch\u1ee7 c\u1ee7a n\u00f3 d\u00e0nh cho chi\u1ebfn d\u1ecbch t\u1ea1i Pawlidayz – trong \u0111\u00f3 Zappos chi tr\u1ea3 ph\u00ed nh\u1eadn nu\u00f4i ch\u00f3 v\u00e0 m\u00e8o trong c\u00e1c nh\u00e0 t\u1ea1m tr\u00fa kh\u00f4ng gi\u1ebft ngay tr\u01b0\u1edbc ng\u00e0y l\u1ec5 – ch\u1ec9 l\u00e0 m\u1ed9t trong nh\u1eefng s\u00e1ng ki\u1ebfn \u200b\u200bt\u1eeb thi\u1ec7n n\u00e0y. Mars m\u1eddi kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n c\u1ea7u t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u00f3 th\u00f4ng qua c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bnh\u01b0 chi\u1ebfn d\u1ecbch B\u1ea7u ch\u1ecdn H\u01b0\u01a1ng v\u1ecb qu\u1ed1c t\u1ebf c\u1ee7a M&M.<\/p>\n

3. \u0110i xa h\u01a1n m\u1ed7i khi b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i<\/strong><\/p>\n

N\u1ebfu b\u1ea1n li\u00ean t\u1ee5c cung c\u1ea5p nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i, l\u00f2ng trung th\u00e0nh s\u1ebd gia t\u0103ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean. Nh\u01b0ng n\u1ebfu b\u1ea1n mu\u1ed1n h\u1ecd tr\u1edf th\u00e0nh ng\u01b0\u1eddi h\u00e2m m\u1ed9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, h\u00e3y cung c\u1ea5p v\u01b0\u1ee3t m\u1ee9c m\u1ecdi c\u01a1 h\u1ed9i b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c. Cung c\u1ea5p cho h\u1ecd nhi\u1ec1u h\u01a1n h\u1ecd mong \u0111\u1ee3i, c\u1ea3 trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n

C\u01a1 h\u1ed9i \u0111\u1ec3 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng c\u00f3 r\u1ea5t\u00a0 nh\u01b0ng c\u00e1c c\u00f4ng ty th\u1ef1c hi\u1ec7n n\u00f3 l\u00e0 r\u1ea5t hi\u1ebfm. H\u00e3y th\u1eed m\u1ed9t s\u1ed1 t\u00f9y ch\u1ecdn, nh\u01b0 ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e2u l\u1ea1c b\u1ed9 VIP v\u00e0 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1eb7c bi\u1ec7t d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi h\u00e2m m\u1ed9 chia s\u1ebb kinh nghi\u1ec7m c\u1ee7a h\u1ecd. H\u00e3y ch\u1eafc ch\u1eafn \u0111\u1ec3 gi\u1eef c\u00e1c k\u00eanh ph\u1ea3n h\u1ed3i m\u1edf v\u00e0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi h\u00e2m m\u1ed9 cung c\u1ea5p \u0111\u1ea7u v\u00e0o v\u1ec1 nh\u1eefng g\u00ec n\u00ean ho\u1ea1t \u0111\u1ed9ng v\u00e0 nh\u1eefng g\u00ec kh\u00f4ng.<\/p>\n

>>> Xem th\u00eam: Starbucks \u0111\u00e3 c\u00f4ng khai gi\u1ea3i m\u00e3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh<\/a><\/p>\n

\"\"<\/a><\/p>\n

4. H\u00e3y x\u00e1c th\u1ef1c \u0111\u1ebfn n\u1ed7i b\u1ea1n \u0111\u1ea9y l\u00f9i m\u1ed9t s\u1ed1 ng\u01b0\u1eddi<\/strong><\/h2>\n

N\u1ebfu b\u1ea1n mu\u1ed1n ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1edf th\u00e0nh ng\u01b0\u1eddi h\u00e2m m\u1ed9 th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c s\u1ef1, h\u00e3y ch\u1ea5p nh\u1eadn (v\u00e0 th\u1eadm ch\u00ed n\u1eafm l\u1ea5y) th\u1ef1c t\u1ebf l\u00e0 t\u00ednh x\u00e1c th\u1ef1c c\u1ee7a b\u1ea1n s\u1ebd \u0111\u1ea9y l\u00f9i nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c. C\u00f3 nh\u1eefng ng\u01b0\u1eddi cu\u1ed3ng t\u00edn c\u00f3 ngh\u0129a l\u00e0 t\u1eadp trung h\u1eb9p v\u00e0o ng\u01b0\u1eddi m\u00e0 b\u1ea1n ph\u1ee5c v\u1ee5. L\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 cho m\u1ecdi ng\u01b0\u1eddi l\u00e0 ph\u1ea3n tr\u1ef1c gi\u00e1c.<\/p>\n

S\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi ch\u1ee7 ngh\u0129a cu\u1ed3ng th\u1ec3 thao l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt \u0111i\u1ec1u n\u00e0y: Danh t\u00ednh c\u1ee7a ng\u01b0\u1eddi h\u00e2m m\u1ed9 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1eb1ng s\u1ef1 trung th\u00e0nh v\u1edbi m\u1ed9t \u0111\u1ed9i c\u0169ng nh\u01b0 \u0111\u1ed1i th\u1ee7 v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. (H\u00e3y xem x\u00e9t c\u00e1c fan Android c\u1ea1nh tranh v\u1edbi ng\u01b0\u1eddi h\u00e2m m\u1ed9 Apple.) N\u1ebfu b\u1ea1n \u0111\u1ee7 tin c\u1eady \u0111\u1ec3 l\u00e0m cho c\u00e1c fan \u0111am m\u00ea\u00a0 v\u1ec1<\/em> \u00a0th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, vi\u1ec7c \u0111\u1ea9y l\u00f9i c\u00e1c c\u0103n c\u1ee9 kh\u00e1ch h\u00e0ng kh\u00e1c s\u1ebd l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u c\u1ee7a s\u1ef1 th\u00e0nh c\u00f4ng \u0111\u00f3.<\/p>\n

S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 ng\u01b0\u1eddi h\u00e2m m\u1ed9 th\u1ef1c s\u1ef1 l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa y\u00eau th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 y\u00eau<\/em> th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Khi\u1ebfn kh\u00e1ch h\u00e0ng ph\u1ea3i l\u00f2ng l\u00e0 ch\u00e9n th\u00e1nh m\u1edbi c\u1ee7a marketing v\u00e0 nh\u1eefng l\u1eddi khuy\u00ean n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0a b\u1ea1n \u0111\u1ebfn \u0111\u00f3 th\u00e0nh c\u00f4ng.<\/p>\n

Theo Steve Randazzo\u00a0<\/p>","protected":false},"excerpt":{"rendered":"N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi c\u00f4ng ty c\u1ee7a b\u1ea1n s\u1ebd t\u0103ng v\u1ecdt. Bi\u1ebfn kh\u00e1ch h\u00e0ng th\u00e0nh ng\u01b0\u1eddi trung th\u00e0nh \u0111\u00e3 t\u1eebng l\u00e0 c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau trung t\u00e2m c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u: N\u1ebfu b\u1ea1n [...]","protected":false},"author":4,"featured_media":7364,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[647],"class_list":["post-7355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-branding",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=7355"}],"version-history":[{"count":2,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7355\/revisions"}],"predecessor-version":[{"id":9389,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7355\/revisions\/9389"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/7364"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=7355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=7355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=7355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}