{"id":7331,"date":"2019-08-28T10:49:20","date_gmt":"2019-08-28T03:49:20","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7331"},"modified":"2023-11-13T11:36:37","modified_gmt":"2023-11-13T04:36:37","slug":"building-brand-101-xay-dung-thuong-hieu-co-ban","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/building-brand-101-xay-dung-thuong-hieu-co-ban\/","title":{"rendered":"Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p c\u01a1 b\u1ea3n"},"content":{"rendered":"<p><em>C\u00f3 m\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa m\u1ed9t doanh nghi\u1ec7p v\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u!<\/em><\/p>\r\n<p>L\u00e0 m\u1ed9t ch\u1ee7 doanh nghi\u1ec7p, ho\u1eb7c c\u00f3 l\u1ebd ai \u0111\u00f3 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c b\u1eaft \u0111\u1ea7u kinh doanh, c\u00f3 l\u1ebd b\u1ea1n \u0111\u00e3 nghe c\u00e2u n\u00f3i \u0111\u00f3 r\u1ed3i.\u00a0Tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u kinh doanh, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u n\u00f3i v\u1edbi b\u1ea1n t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t &#8216;th\u01b0\u01a1ng hi\u1ec7u&#8217; v\u00e0 c\u00f3 m\u1ed9t &#8216;b\u1ea3n s\u1eafc&#8217;, \u201cn\u00e9t \u0111\u1ed9c \u0111\u00e1o ri\u00eang\u201d l\u00e0 g\u00ec nh\u01b0ng t\u1ea5t c\u1ea3 \u0111i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a g\u00ec?\u00a0C\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (brand v\u00e0 brand identity)?<\/p>\r\n<p>N\u1ebfu b\u1ea1n \u0111\u00e3 c\u1ed1 g\u1eafng nghi\u00ean c\u1ee9u nh\u1eefng ch\u1ee7 \u0111\u1ec1 n\u00e0y ch\u1ec9 \u0111\u1ec3 th\u1ea5y m\u00ecnh c\u00f2n b\u1ed1i r\u1ed1i h\u01a1n tr\u01b0\u1edbc, th\u00ec b\u1ea1n \u0111ang \u1edf \u0111\u00fang n\u01a1i.\u00a0H\u00f4m nay, ch\u00fang t\u00f4i mu\u1ed1n gi\u1edbi thi\u1ec7u cho b\u1ea1n \u00fd t\u01b0\u1edfng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, b\u1ea3n s\u1eafc v\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp doanh nghi\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ec3 th\u00e0nh c\u00f4ng trong t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c n\u00e0y.<\/p>\r\n<h2><strong>What's the difference between Brand, Branding, and Brand Identity?<\/strong><\/h2>\r\n<p>Sau \u0111\u00f3, ch\u00fang t\u00f4i s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ed9t s\u1ed1 m\u1eb9o \u0111\u1ec3 t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ri\u00eang b\u1ea1n.\u00a0Tuy nhi\u00ean, tr\u01b0\u1edbc \u0111\u00e2y, ch\u00fang ta n\u00ean th\u1ea3o lu\u1eadn v\u1ec1 \u00fd ngh\u0129a c\u1ee7a ba thu\u1eadt ng\u1eef ch\u00ednh:<\/p>\r\n<h3><strong>Th\u01b0\u01a1ng hi\u1ec7u (Brand)<\/strong><\/h3>\r\n<p>Khi nghe t\u1eeb n\u00e0y, m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng s\u1ebd ngh\u0129 v\u1ec1 m\u1ed9t logo c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3 &#8211; c\u00f3 l\u1ebd b\u1ea1n \u0111\u00e3 l\u01b0\u1edbt qua logo c\u1ee7a Starbucks ho\u1eb7c Coca-cola? Trong th\u1ef1c t\u1ebf, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t logo b\u1edfi v\u00ec t\u1eeb n\u00e0y c\u0169ng bao g\u1ed3m nh\u1eefng th\u1ee9 nh\u01b0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1ch kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn \u0111\u1ed1i v\u1edbi m\u1ed9t c\u00f4ng ty nh\u1ea5t \u0111\u1ecbnh. \u0110\u00f4i khi, n\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u1ea3m gi\u00e1c &#8211; t\u1ed1t hay x\u1ea5u &#8211; m\u00e0 ch\u00fang ta c\u00f3 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p.<\/p>\r\n<p>V\u1edbi suy ngh\u0129 n\u00e0y, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 \u0111\u1ecbnh ngh\u0129a &#8220;th\u01b0\u01a1ng hi\u1ec7u&#8221; l\u00e0 t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh c\u1ee7a m\u1ed9t c\u00f4ng ty. Thay v\u00ec m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 c\u1ea3m nh\u1eadn, ch\u1ea1m v\u00e0o v\u00e0 s\u1eed d\u1ee5ng, n\u00f3 ho\u00e0n to\u00e0n v\u00f4 h\u00ecnh. \u0110\u1ed1i v\u1edbi nhi\u1ec1u chuy\u00ean gia, h\u1ecd m\u00f4 t\u1ea3 th\u01b0\u01a1ng hi\u1ec7u c\u00f2n l\u00e0 m\u1ed1i quan h\u1ec7 t\u00ecnh c\u1ea3m m\u00e0 doanh nghi\u1ec7p c\u00f3 v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\r\n<p>B\u00e0i vi\u1ebft li\u00ean quan: <a href=\"https:\/\/dtmconsulting.vn\/en\/brand-equity-la-gi-brand-equity-model\/\"><strong>Brand equity &#8211; T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/p>\r\n<p>Kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5, ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong mu\u1ed1n ph\u00e1t tri\u1ec3n k\u1ebft n\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty.\u00a0B\u1ea1n \u0111\u00e3 bao gi\u1edd nghe ai \u0111\u00f3 n\u00f3i qu\u00e1 ch\u1eafc ch\u1eafn v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m ch\u01b0a?\u00a0H\u00e3y th\u1eed n\u00f3i v\u1edbi nh\u1eefng ng\u01b0\u1eddi u\u1ed1ng bia H\u00e0 N\u1ed9i r\u1eb1ng c\u00f3 m\u1ed9t l\u1ef1a ch\u1ecdn t\u1ed1t h\u01a1n ngay b\u00ean kia \u0111\u01b0\u1eddng\u00ad. C\u00e1c c\u00f4ng ty t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin v\u00e0o c\u00f4ng ty c\u1ee7a h\u1ecd c\u0169ng gi\u1ed1ng nh\u01b0 c\u00e1c ch\u1ee7 s\u1edf h\u1eefu v\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd.<\/p>\r\n<p>N\u1ebfu ch\u00fang ta xem cu\u1ed9c chi\u1ebfn gi\u1eefa Apple v\u00e0 Samsung l\u00e0 m\u1ed9t v\u00ed d\u1ee5 kh\u00e1c, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u c\u1ef1c k\u1ef3 \u0111am m\u00ea thi\u1ebft b\u1ecb n\u00e0o t\u1ed1t h\u01a1n.\u00a0T\u1eeb quan \u0111i\u1ec3m c\u00f4ng ngh\u1ec7, c\u1ea3 hai thi\u1ebft b\u1ecb \u0111\u1ec1u t\u01b0\u01a1ng t\u1ef1 nhau &#8211; c\u1ea3 hai \u0111\u1ec1u c\u00f3 camera ch\u1ea5t l\u01b0\u1ee3ng cao, c\u1ea3 hai \u0111\u1ec1u cho ph\u00e9p g\u1ecdi \u0111i\u1ec7n tho\u1ea1i, nh\u1eafn tin v\u00e0 \u1ee9ng d\u1ee5ng.\u00a0Tuy nhi\u00ean, ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u1ed7i ng\u01b0\u1eddi s\u1ebd b\u1ea3o v\u1ec7 c\u00f4ng ty \u0111\u00e3 ch\u1ecdn c\u1ee7a h\u1ecd nh\u01b0 th\u1ec3 \u0111\u00f3 l\u00e0 c\u00f4ng ty ri\u00eang c\u1ee7a h\u1ecd, \u0111\u00e2y l\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra.<\/p>\r\n<p>Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/brand-equity-management-system-he-thong-quan-tri-tai-san-thuong-hieu\/\">Brand equity management system \u2013 H\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/p>\r\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-11961\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/10\/Brand-equity-management-system-h\u1ec7-th\u1ed1ng-qu\u1ea3n-tr\u1ecb-t\u00e0i-s\u1ea3n-th\u01b0\u01a1ng-hi\u1ec7u-dtmconsulting--300x157.png\" alt=\"\" width=\"800\" height=\"418\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/10\/Brand-equity-management-system-h\u1ec7-th\u1ed1ng-qu\u1ea3n-tr\u1ecb-t\u00e0i-s\u1ea3n-th\u01b0\u01a1ng-hi\u1ec7u-dtmconsulting--300x157.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/10\/Brand-equity-management-system-h\u1ec7-th\u1ed1ng-qu\u1ea3n-tr\u1ecb-t\u00e0i-s\u1ea3n-th\u01b0\u01a1ng-hi\u1ec7u-dtmconsulting--768x401.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/10\/Brand-equity-management-system-h\u1ec7-th\u1ed1ng-qu\u1ea3n-tr\u1ecb-t\u00e0i-s\u1ea3n-th\u01b0\u01a1ng-hi\u1ec7u-dtmconsulting--260x136.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/10\/Brand-equity-management-system-h\u1ec7-th\u1ed1ng-qu\u1ea3n-tr\u1ecb-t\u00e0i-s\u1ea3n-th\u01b0\u01a1ng-hi\u1ec7u-dtmconsulting--50x26.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/10\/Brand-equity-management-system-h\u1ec7-th\u1ed1ng-qu\u1ea3n-tr\u1ecb-t\u00e0i-s\u1ea3n-th\u01b0\u01a1ng-hi\u1ec7u-dtmconsulting--144x75.png 144w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/10\/Brand-equity-management-system-h\u1ec7-th\u1ed1ng-qu\u1ea3n-tr\u1ecb-t\u00e0i-s\u1ea3n-th\u01b0\u01a1ng-hi\u1ec7u-dtmconsulting-.png 940w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\r\n<h3><strong>B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (<a href=\"https:\/\/dtmconsulting.vn\/en\/brand-identity-model-prism\/\">Brand Identity<\/a>)<\/strong><\/h3>\r\n<p>N\u1ebfu m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0 v\u00f4 h\u00ecnh, v\u1eady b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?\u00a0Ch\u00e0, \u0111\u00e2y l\u00e0 nh\u1eefng g\u00ec ch\u00fang ta \u0111\u00e3 th\u1ea3o lu\u1eadn tr\u01b0\u1edbc \u0111\u00f3 v\u1edbi logo c\u1ee7a KFC v\u00ec \u0111\u00f3 l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec ch\u00fang ta th\u1ea5y t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.\u00a0\u0110i\u1ec1u n\u00e0y bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh tr\u1ef1c quan nh\u01b0:<\/p>\r\n<ul>\r\n<li>Logo<\/li>\r\n<li>Color<\/li>\r\n<li>Font<\/li>\r\n<li>Package<\/li>\r\n<li>Social media image<\/li>\r\n<li>Flyer design<\/li>\r\n<\/ul>\r\n<p>V\u1eady m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1ebd th\u00e0nh c\u00f4ng n\u1ebfu h\u1ecd kh\u00f4ng c\u00f3 b\u1ea3n s\u1eafc ph\u1ed5 qu\u00e1t kh\u00f4ng?\u00a0Kh\u00f4ng. N\u1ebfu ch\u00fang ta xem x\u00e9t\u00a0Coca-Cola\u00a0, ch\u00fang ta s\u1ebd ngh\u0129 ngay \u0111\u1ebfn m\u00e0u \u0111\u1ecf.\u00a0T\u1ea1i sao?\u00a0B\u1edfi v\u00ec m\u00e0u \u0111\u1ecf \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tuy\u1ec7t \u0111\u1ed1i \u1edf m\u1ecdi n\u01a1i m\u00e0 c\u00e1i t\u00ean n\u00e0y \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn.\u00a0Cho d\u00f9 \u0111\u00f3 l\u00e0 tr\u00ean xe t\u1ea3i, chai, c\u1ed1c, bi\u1ec3n qu\u1ea3ng c\u00e1o, qu\u1ea3ng c\u00e1o tr\u00ean TV, c\u00e1c trang truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, v.v &#8230; \u0110\u00e2y l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh c\u00f3 \u00fd th\u1ee9c t\u1eeb Coca-Cola v\u00ec h\u1ecd mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t b\u1ea3n s\u1eafc.<\/p>\r\n<p>N\u1ebfu ch\u00fang c\u00f3 m\u00e0u s\u1eafc v\u00e0 ki\u1ec3u d\u00e1ng kh\u00e1c nhau cho c\u00e1c t\u00e0i li\u1ec7u marketing kh\u00e1c nhau, hi\u1ec7u \u1ee9ng s\u1ebd kh\u00f4ng m\u1ea1nh b\u1eb1ng.\u00a0Tuy nhi\u00ean, \u0111\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 m\u00e0u s\u1eafc v\u00ec t\u00ean c\u1ee7a ch\u00fang lu\u00f4n \u0111\u01b0\u1ee3c in c\u00f9ng m\u1ed9t ki\u1ec3u ch\u1eef v\u00e0 Coca- Cola th\u01b0\u1eddng s\u1eed d\u1ee5ng h\u00ecnh b\u00f3ng c\u1ee7a m\u1ed9t c\u00e1i chai l\u00e0m h\u00ecnh \u1ea3nh \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\r\n<h3><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u (Branding)<\/strong><\/h3>\r\n<p>Cu\u1ed1i c\u00f9ng, b\u1ea5t c\u1ee9 khi n\u00e0o b\u1ea1n \u0111\u1ecdc v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, c\u00f3 m\u1ed9t thu\u1eadt ng\u1eef d\u01b0\u1eddng nh\u01b0 lu\u00f4n \u0111i k\u00e8m v\u1edbi ch\u1ee7 \u0111\u1ec1: x\u00e2y d\u1ef1ng (build).\u00a0Thay v\u00ec &#8216;t\u1ea1o ra&#8217; \u00a0(create) ho\u1eb7c &#8216;thi\u1ebft k\u1ebf&#8217; (design) m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, ch\u00fang ta ph\u1ea3i &#8216;x\u00e2y d\u1ef1ng&#8217; m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng.\u00a0N\u1ebfu b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, quy tr\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;branding&#8221; v\u00e0 \u0111\u00e2y l\u00e0 n\u1ed9i dung ch\u00fang t\u00f4i s\u1ebd \u0111\u1ec1 c\u1eadp \u0111\u1ebfn h\u00f4m nay.<\/p>\r\n<p>\u00a0Khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, hi\u1ec7u qu\u1ea3 cu\u1ed1i c\u1ee7a Branding \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng b\u1eb1ng <b>kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/b>.<\/p>\r\n<p>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/starbucks-da-cong-khai-giai-ma-thuong-hieu-cua-minh\/\" target=\"_blank\" rel=\"noopener noreferrer\">Starbucks \u0111\u00e3 c\u00f4ng khai gi\u1ea3i m\u00e3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh<\/a><\/p>\r\n<h2><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u &#8211; H\u01b0\u1edbng d\u1eabn cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u<\/strong><\/h2>\r\n<p>Cho d\u00f9 b\u1ea1n \u0111ang th\u00e0nh l\u1eadp m\u1ed9t c\u00f4ng ty m\u1edbi hay b\u1ea1n v\u1eeba nh\u1eadn ra t\u1ea7m quan tr\u1ecdng c\u1ee7a quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, ch\u00fang t\u00f4i c\u00f3 m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean d\u01b0\u1edbi \u0111\u00e2y:<\/p>\r\n<h3><strong>B\u01b0\u1edbc 1 \u2013 X\u00e1c \u0111\u1ecbnh c\u00f4ng ch\u00fang (Audience) v\u00e0\u00a0<\/strong><strong>\u0110\u1ed1i<\/strong><strong>\u00a0th\u1ee7\u00a0c\u1ee7a b\u1ea1n (competitors)<\/strong><\/h3>\r\n<p><strong>\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/strong> (target audience)\u00a0c\u1ee7a b\u1ea1n l\u00e0 ai\u00a0?\u00a0S\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho ai?\u00a0\u0110\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n trong th\u1ecb tr\u01b0\u1eddng n\u00e0y l\u00e0 ai?\u00a0Nh\u1eefng c\u00f4ng ty n\u00e0o \u0111ang nh\u1eafm m\u1ee5c ti\u00eau m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u1ee7a ri\u00eang b\u1ea1n?\u00a0N\u1ebfu b\u1ea1n bi\u1ebft c\u00e2u tr\u1ea3 l\u1eddi cho nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y, b\u1ea1n s\u1ebd \u1edf m\u1ed9t v\u1ecb tr\u00ed tuy\u1ec7t v\u1eddi cho ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a qu\u00e1 tr\u00ecnh.<\/p>\r\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng ch\u1eafc ch\u1eafn v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 <strong>nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong> m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, t\u00ecm ki\u1ebfm d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh tr\u00ean Google v\u00e0 xem nh\u1eefng g\u00ec c\u00e1c c\u00f4ng ty kh\u00e1c s\u1ebd \u0111\u1ebfn, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecdc c\u00e1c \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 xem m\u1ecdi ng\u01b0\u1eddi \u0111ang n\u00f3i v\u1ec1 ai, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 l\u00e0 kh\u00e1ch h\u00e0ng v\u00e0 xem b\u1ea1n t\u00ecm th\u1ea5y ai , ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 ch\u1ec9 c\u1ea7n h\u1ecfi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n nh\u1eefng nh\u00e3n hi\u1ec7u m\u00e0 h\u1ecd bi\u1ebft trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a b\u1ea1n.<\/p>\r\n<p>M\u1eb7c d\u00f9 v\u1ec1 l\u01b0u \u00fd n\u00e0y, ch\u00fang t\u00f4i tin r\u1eb1ng c\u00f3 th\u1ec3 h\u1eefu \u00edch \u0111\u1ec3 l\u01b0u \u00fd nh\u1eefng \u0111i\u1ec1u sau:<\/p>\r\n<ul>\r\n<li>Th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u1ea5t v\u00e0 n\u1ed5i ti\u1ebfng nh\u1ea5t trong th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n l\u00e0 ai?<\/li>\r\n<li>Nh\u00f3m h\u00e1ch h\u00e0ng n\u00e0o m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng b\u00e1n cho h\u1ecd nh\u1ea5t?<\/li>\r\n<li>\u0110i\u1ec1u g\u00ec thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 c\u00e1ch h\u1ecd th\u1ec3 hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3 ra sao<\/li>\r\n<\/ul>\r\n<p><strong>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-de-xay-dung-thuong-hieu\/\">Quy tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/p>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-16025 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/07\/nghien-cuu-thi-truong-de-xay-dung-thuong-hieu-dtm-consulting-300x156.jpg\" alt=\"nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u dtm consulting\" width=\"600\" height=\"313\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/07\/nghien-cuu-thi-truong-de-xay-dung-thuong-hieu-dtm-consulting-300x156.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/07\/nghien-cuu-thi-truong-de-xay-dung-thuong-hieu-dtm-consulting-768x400.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/07\/nghien-cuu-thi-truong-de-xay-dung-thuong-hieu-dtm-consulting-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/07\/nghien-cuu-thi-truong-de-xay-dung-thuong-hieu-dtm-consulting-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/07\/nghien-cuu-thi-truong-de-xay-dung-thuong-hieu-dtm-consulting-144x75.jpg 144w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/07\/nghien-cuu-thi-truong-de-xay-dung-thuong-hieu-dtm-consulting.jpg 940w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/313;\" \/><\/p>\r\n<h3><strong>B\u01b0\u1edbc 2 \u2013 L\u1ef1a ch\u1ecdn tr\u1ecdng t\u00e2m<\/strong><\/h3>\r\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p m\u1edbi, m\u1ed9t trong nh\u1eefng sai l\u1ea7m d\u1ec5 m\u1eafc ph\u1ea3i l\u00e0 c\u1ed1 g\u1eafng l\u00e0m h\u00e0i l\u00f2ng m\u1ecdi kh\u00e1ch h\u00e0ng tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0Th\u1eadt kh\u00f4ng may, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm c\u00e1c c\u00f4ng ty chuy\u00ean v\u1ec1 nh\u1eefng g\u00ec h\u1ecd c\u1ea7n kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 cung c\u1ea5p cho h\u1ecd d\u1ecbch v\u1ee5 c\u01a1 b\u1ea3n c\u00f9ng v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 th\u01b0\u1eddng th\u01b0\u1eddng kh\u00e1c.<\/p>\r\n<p>M\u1ed9t khi b\u1ea1n bi\u1ebft tr\u1ecdng t\u00e2m c\u1ee7a m\u00ecnh, b\u1ea1n b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u <a href=\"https:\/\/dtmconsulting.vn\/en\/usp-la-gi-usp-voi-chien-luoc-phat-trien-thuong-hieu\/\">USP<\/a> (unique selling point- \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c nh\u1ea5t) c\u0169ng nh\u01b0 t\u00ednh c\u00e1ch c\u1ee7a c\u00e1 nh\u00e2n m\u1ed7i ng\u01b0\u1eddi.\u00a0USP s\u1ebd tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: t\u1ea1i sao ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ecdn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n h\u01a1n m\u1ecdi l\u1ef1a ch\u1ecdn kh\u00e1c h\u1ecd c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng?\u00a0B\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u t\u00ednh c\u00e1ch c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch l\u1ea5y m\u1ed9t t\u1edd gi\u1ea5y v\u00e0 vi\u1ebft ra m\u1ed9t s\u1ed1 t\u1eeb m\u00e0 b\u1ea1n li\u00ean k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.\u00a0B\u1ea1n c\u00f3 th\u1ec3 m\u00f4 t\u1ea3 n\u00f3 nh\u01b0 l\u00e0 chu \u0111\u00e1o, hi\u1ec7u qu\u1ea3, ngh\u1ec7 thu\u1eadt, chuy\u00ean nghi\u1ec7p, h\u1eefu \u00edch, t\u1ef1 tin, m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o, th\u00e1o v\u00e1t, n\u0103ng n\u1ed5, vv?\u00a0B\u00e0i t\u1eadp \u0111\u01a1n gi\u1ea3n n\u00e0y cho ph\u00e9p b\u1ea1n b\u1eaft \u0111\u1ea7u suy ngh\u0129 v\u1ec1 nh\u1eefng ph\u1ea9m ch\u1ea5t m\u00e0 b\u1ea1n mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u c\u00f3.<\/p>\r\n<p><img decoding=\"async\" class=\"size-medium wp-image-10672 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/USP-v\u1edbi-Chi\u1ebfn-l\u01b0\u1ee3c-ph\u00e1t-tri\u1ec3n-th\u01b0\u01a1ng-hi\u1ec7u-300x157.jpg\" alt=\"\" width=\"300\" height=\"157\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/USP-v\u1edbi-Chi\u1ebfn-l\u01b0\u1ee3c-ph\u00e1t-tri\u1ec3n-th\u01b0\u01a1ng-hi\u1ec7u-300x157.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/USP-v\u1edbi-Chi\u1ebfn-l\u01b0\u1ee3c-ph\u00e1t-tri\u1ec3n-th\u01b0\u01a1ng-hi\u1ec7u-768x401.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/USP-v\u1edbi-Chi\u1ebfn-l\u01b0\u1ee3c-ph\u00e1t-tri\u1ec3n-th\u01b0\u01a1ng-hi\u1ec7u-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/USP-v\u1edbi-Chi\u1ebfn-l\u01b0\u1ee3c-ph\u00e1t-tri\u1ec3n-th\u01b0\u01a1ng-hi\u1ec7u-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/USP-v\u1edbi-Chi\u1ebfn-l\u01b0\u1ee3c-ph\u00e1t-tri\u1ec3n-th\u01b0\u01a1ng-hi\u1ec7u-144x75.jpg 144w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/USP-v\u1edbi-Chi\u1ebfn-l\u01b0\u1ee3c-ph\u00e1t-tri\u1ec3n-th\u01b0\u01a1ng-hi\u1ec7u.jpg 940w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/157;\" \/><\/p>\r\n<h3><strong>B\u01b0\u1edbc 3 &#8211; Ch\u1ecdn t\u00ean, ph\u00f4ng ch\u1eef v\u00e0 m\u00e0u s\u1eafc<\/strong><\/h3>\r\n<p>\u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi ch\u01b0a ch\u1ecdn t\u00ean doanh nghi\u1ec7p, ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n \u0111\u1eebng lo l\u1eafng.\u00a0Nh\u01b0 ch\u00fang ta \u0111\u00e3 kh\u00e1m ph\u00e1 trong h\u01b0\u1edbng d\u1eabn n\u00e0y, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00e1i t\u00ean m\u00e0 c\u00f2n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ecdi quy\u1ebft \u0111\u1ecbnh kh\u00e1c m\u00e0 b\u1ea1n ph\u1ea3i \u0111\u01b0a ra v\u1ec1 logo, m\u00e0u s\u1eafc, \u0111\u0103ng k\u00fd nh\u00e3n hi\u1ec7u, marketing, v.v.<\/p>\r\n<p>M\u1eb7c d\u00f9 ch\u00fang t\u00f4i kh\u00f4ng th\u1ec3 cung c\u1ea5p l\u1eddi khuy\u00ean ph\u00f9 h\u1ee3p cho b\u1ea1n th\u00f4ng qua h\u01b0\u1edbng d\u1eabn n\u00e0y, ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean d\u00e0nh th\u1eddi gian, suy ngh\u0129 v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, xem x\u00e9t USP c\u1ee7a b\u1ea1n v\u00e0 kh\u00f4ng xem x\u00e9t qu\u00e1 nhi\u1ec1u v\u1ec1 n\u00f3.\u00a0Trong khi m\u1ed9t s\u1ed1 c\u00f4ng ty ch\u1ecdn t\u1ea1o m\u1ed9t t\u1eeb, nh\u01b0 Sony, th\u00ec c\u00e1c c\u00f4ng ty kh\u00e1c ch\u1ecdn \u1ea9n d\u1ee5, m\u00f4 t\u1ea3, thay \u0111\u1ed5i c\u00e1c t\u1eeb hi\u1ec7n c\u00f3, k\u1ebft h\u1ee3p hai \/ ba t\u1eeb v\u00e0 t\u1eeb vi\u1ebft t\u1eaft.<\/p>\r\n<p><img decoding=\"async\" class=\"size-medium wp-image-6964 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/logo-brand-300x148.jpg\" alt=\"logo brand dtm consulting\" width=\"300\" height=\"148\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/logo-brand-300x148.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/logo-brand-768x379.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/logo-brand-600x296.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/logo-brand-260x128.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/logo-brand-50x25.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/logo-brand-150x75.jpg 150w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/logo-brand.jpg 990w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/148;\" \/><\/p>\r\n<p>V\u1ec1 ph\u00f4ng ch\u1eef, b\u1ea1n s\u1ebd nhanh ch\u00f3ng th\u1ea5y r\u1eb1ng m\u1ed9t s\u1ed1 ph\u00f4ng ch\u1eef ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t s\u1ed1 doanh nghi\u1ec7p nh\u1ea5t \u0111\u1ecbnh.\u00a0V\u00ed d\u1ee5, m\u1ed9t s\u1ed1 ph\u00f4ng ch\u1eef cho th\u1ea5y s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 nghi\u00eam t\u00fac trong khi nh\u1eefng ph\u00f4ng ch\u1eef kh\u00e1c cho th\u1ea5y s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 h\u00e0i h\u01b0\u1edbc.<\/p>\r\n<p>Cu\u1ed1i c\u00f9ng, logo c\u1ee7a doanh nghi\u1ec7p s\u1ebd ch\u1ee9a h\u00ecnh d\u1ea1ng v\u00e0 m\u00e0u s\u1eafc.\u00a0M\u1eb7c d\u00f9 b\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 r\u1eb1ng nh\u1eefng quy\u1ebft \u0111\u1ecbnh n\u00e0y s\u1ebd kh\u00f4ng th\u1ef1c s\u1ef1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n qu\u00e1 nhi\u1ec1u, nh\u01b0ng b\u1ea1n ph\u1ea3i nh\u1eadn ra r\u1eb1ng h\u00ecnh \u1ea3nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o nh\u1eadn th\u1ee9c t\u1eeb kh\u00e1ch h\u00e0ng.\u00a0Ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd nh\u00ecn nh\u1eadn v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o?\u00a0D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i v\u00ed d\u1ee5 cho nh\u1eadn th\u1ee9c v\u1ec1 h\u00ecnh d\u1ea1ng v\u00e0 m\u00e0u s\u1eafc:<\/p>\r\n<ul>\r\n<li>C\u1ea1nh s\u1eafc n\u00e9t &#8211; V\u1edbi nhi\u1ec1u c\u1ea1nh s\u1eafc n\u00e9t, n\u00f3 cho th\u1ea5y s\u1ef1 \u1ed5n \u0111\u1ecbnh nh\u01b0ng n\u00f3 c\u0169ng c\u00f3 th\u1ec3 ng\u0103n ch\u1eb7n k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\r\n<li>H\u00ecnh d\u1ea1ng tr\u00f2n &#8211; Ngo\u00e0i ra, m\u1ed9t logo tr\u00f2n s\u1ebd d\u1ec5 nh\u00ecn h\u01a1n v\u00e0 n\u00f3 c\u00f3 th\u1ec3 g\u1ee3i \u00fd s\u1ef1 th\u1ed1ng nh\u1ea5t v\u00e0 t\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac mang t\u00ednh c\u1ed9ng \u0111\u1ed3ng.<\/li>\r\n<li>\u0110en &#8211; N\u1ebfu b\u1ea1n ch\u1ecdn logo c\u00f3 m\u00e0u \u0111en v\u00e0 tr\u1eafng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd th\u1ea5y b\u1ea1n l\u00e0 m\u1ed9t c\u00f4ng ty nghi\u00eam t\u00fac, hi\u1ec7n \u0111\u1ea1i v\u00e0 minh b\u1ea1ch.<\/li>\r\n<li>M\u00e0u h\u1ed3ng &#8211; \u0110\u00fang hay sai, c\u00f3 m\u1ed9t m\u1ed1i t\u01b0\u01a1ng quan ti\u1ec1m th\u1ee9c gi\u1eefa m\u00e0u h\u1ed3ng v\u00e0 nh\u00e3n hi\u1ec7u d\u00e0nh cho ph\u1ee5 n\u1eef.\u00a0Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 m\u00e0u h\u1ed3ng c\u0169ng kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 sang tr\u1ecdng.<\/li>\r\n<li>M\u00e0u n\u00e2u &#8211; Cho \u0111\u1ebfn ng\u00e0y nay, c\u00e1c c\u00f4ng ty d\u01b0\u1eddng nh\u01b0 tr\u00e1nh m\u00e0u n\u00e2u trong th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.\u00a0B\u1ea1n c\u00f3 th\u1ec3 bi\u1ebfn \u0111i\u1ec1u n\u00e0y theo h\u01b0\u1edbng c\u00f3 l\u1ee3i cho b\u1ea1n v\u00e0 s\u1eed d\u1ee5ng m\u00e0u s\u1eafc n\u00e0y \u0111\u1ec3 n\u1ed5i b\u1eadt?<\/li>\r\n<\/ul>\r\n<p>Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-xay-dung-va-phat-trien-thuong-hieu-cho-doanh-nghiep-it-von-ngan-sach-thap\/\">C\u00e1ch x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p \u00edt v\u1ed1n, ng\u00e2n s\u00e1ch th\u1ea5p<\/a><\/strong><\/p>\r\n<h3><strong>B\u01b0\u1edbc 4 \u2013 S\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 chuy\u00ean nghi\u1ec7p v\u00e0 nh\u1ea5t qu\u00e1n<\/strong><\/h3>\r\n<p>N\u1ebfu b\u1ea1n th\u1ef1c s\u1ef1 v\u1eadt l\u1ed9n v\u1edbi quy tr\u00ecnh s\u00e1ng t\u1ea1o n\u00e0y, s\u1ebd kh\u00f4ng c\u00f3 g\u00ec sai khi thu\u00ea m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf v\u00e0 nh\u1eadn tr\u1ee3 gi\u00fap t\u1eeb h\u1ecd.\u00a0Mi\u1ec5n l\u00e0 b\u1ea1n truy\u1ec1n \u0111\u1ea1t nh\u1eefng g\u00ec doanh nghi\u1ec7p n\u00f3i v\u1ec1 v\u00e0 nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n truy\u1ec1n \u0111\u1ea1t, nh\u1eefng ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m s\u1ebd bi\u1ebft c\u00e1ch chuy\u1ec3n \u0111\u1ed5i \u0111i\u1ec1u n\u00e0y th\u00e0nh m\u1ed9t b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u.\u00a0Khi b\u1ea1n \u0111\u00e3 c\u00f3 m\u00e0u s\u1eafc, ph\u00f4ng ch\u1eef v\u00e0 logo c\u1ee7a m\u00ecnh, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 nh\u1ea5t qu\u00e1n v\u00e0 s\u1eed d\u1ee5ng c\u00e1c m\u00e0u s\u1eafc \/ ph\u00f4ng ch\u1eef n\u00e0y b\u1ea5t c\u1ee9 n\u01a1i n\u00e0o b\u1ea1n\u00a0xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc m\u1eb7t ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0Ngay c\u1ea3 khi \u0111\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t ti\u00eau \u0111\u1ec1 Twitter, \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 n\u00f3 s\u1ebd gi\u1eef th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\r\n<p>T\u1ea1i m\u1ecdi th\u1eddi \u0111i\u1ec3m, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i \u0111\u00fang v\u1edbi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00ec \u0111i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng k\u1ebft n\u1ed1i v\u1edbi b\u1ea1n.\u00a0C\u0169ng nh\u01b0 logo c\u1ee7a b\u1ea1n, h\u00e3y t\u1ea1o c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog v\u00e0\u00a0<strong>c\u00e1c b\u00e0i \u0111\u0103ng x\u00e3 h\u1ed9i<\/strong>\u00a0v\u1edbi t\u00ednh c\u00e1ch c\u1ee7a b\u1ea1n.\u00a0N\u1ebfu b\u1ea1n nh\u1edb \u0111i\u1ec1u n\u00e0y, s\u1ebd kh\u00f4ng l\u00e2u n\u1eefa b\u1ea1n m\u1edbi c\u00f3 c\u1ea3m nh\u1eadn v\u1ec1 s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh nh\u01b0 b\u1ea1n.<\/p>\r\n<p style=\"text-align: right;\"><strong>Theo Jamie Fisher<\/strong><\/p>\r\n<p><!--more--><\/p>\r\n<p><strong>N\u1ebfu b\u1ea1n \u0111ang b\u0103n kho\u0103n hay g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh h\u00e3y tham kh\u1ea3o ngay <a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu\/tu-van-chien-luoc\/\">H\u1ed6 TR\u1ee2 X\u00c2Y D\u1ef0NG CHI\u1ebeN L\u01af\u1ee2C, PH\u00c1T TRI\u1ec2N CHI\u1ebeN L\u01af\u1ee2C<\/a> c\u1ee7a DTM Consulting d\u00e0nh cho SMEs, startups t\u1ea1i Vi\u1ec7t Nam trong n\u0103m 2019 n\u00e0y<\/strong><\/p>\r\n<p><a href=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/javico..jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-6574 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/javico..jpg\" alt=\"\" width=\"3977\" height=\"1947\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/javico..jpg 3977w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/javico.-300x147.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/javico.-768x376.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/javico.-1024x501.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/javico.-600x294.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/javico.-260x127.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/javico.-50x24.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/javico.-150x73.jpg 150w\" data-sizes=\"(max-width: 3977px) 100vw, 3977px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 3977px; --smush-placeholder-aspect-ratio: 3977\/1947;\" \/><\/a><\/p>\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"C\u00f3 m\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa m\u1ed9t doanh nghi\u1ec7p v\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u! L\u00e0 m\u1ed9t ch\u1ee7 doanh nghi\u1ec7p, ho\u1eb7c c\u00f3 l\u1ebd ai \u0111\u00f3 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c b\u1eaft \u0111\u1ea7u kinh doanh, c\u00f3 l\u1ebd b\u1ea1n \u0111\u00e3 nghe c\u00e2u n\u00f3i \u0111\u00f3 r\u1ed3i.\u00a0Tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u kinh doanh, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u n\u00f3i v\u1edbi b\u1ea1n t\u1ea7m quan tr\u1ecdng [...]","protected":false},"author":4,"featured_media":7333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[647,644],"class_list":["post-7331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-branding","tag-chien-luoc-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=7331"}],"version-history":[{"count":11,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7331\/revisions"}],"predecessor-version":[{"id":16451,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7331\/revisions\/16451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/7333"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=7331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=7331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=7331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}