{"id":7319,"date":"2019-08-27T14:49:49","date_gmt":"2019-08-27T07:49:49","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7319"},"modified":"2020-05-26T15:52:25","modified_gmt":"2020-05-26T08:52:25","slug":"starbucks-da-cong-khai-giai-ma-thuong-hieu-cua-minh","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/starbucks-da-cong-khai-giai-ma-thuong-hieu-cua-minh\/","title":{"rendered":"Starbucks \u0111\u00e3 c\u00f4ng khai gi\u1ea3i m\u00e3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh"},"content":{"rendered":"

\u0110\u1ed9i ng\u0169 thi\u1ebft k\u1ebf \u0111\u1eb1ng sau c\u1ee7a m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 nh\u1eadn bi\u1ebft nh\u1ea5t tr\u00ean h\u00e0nh tinh n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nh\u1eb1m minh b\u1ea1ch h\u01a1n v\u1ec1 quy tr\u00ecnh s\u00e1ng t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.<\/p>\r\n

Th\u01b0\u01a1ng hi\u1ec7u Starbucks<\/h1>\r\n

Cho d\u00f9 b\u1ea1n y\u00eau hay gh\u00e9t c\u00e0 ph\u00ea, kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u Starbucks l\u00e0 m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng pha tr\u1ed9n g\u00e2y s\u1ef1 h\u1ea5p d\u1eabn m\u1ed9t c\u00e1ch m\u00f9 qu\u00e1ng.\u00a0Bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a m\u0129 nh\u00e2n ng\u01b0 m\u00e0u xanh l\u00e1 c\u00e2y\u00a0v\u1edbi khu\u00f4n m\u1eb7t b\u1ea5t \u0111\u1ed1i x\u1ee9ng kh\u00e9o l\u00e9o c\u1ee7a c\u00f4 \u1ea5y\u00a0, \u0111\u01b0\u1ee3c xem l\u00e0 n\u00e0ng th\u01a1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u,\u00a0 l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u ph\u1ed5 qu\u00e1t cho s\u1ef1 \u1ea5n \u0111\u1ecbnh caffeine. V\u00e0 ch\u1eafc ch\u1eafn b\u1ea1n kh\u00f4ng th\u1ec3 nh\u1ea7m l\u1eabn m\u1ed9t trong nh\u1eefng lo\u1ea1i \u0111\u1ed3 u\u1ed1ng \u0111\u01b0\u1ee3c l\u00e0m t\u1ea1i b\u1ea5t k\u1ef3 chu\u1ed7i th\u01b0\u01a1ng hi\u1ec7u n\u00e0o kh\u00e1c.<\/p>\r\n

\"\"<\/a><\/p>\r\n

V\u1edbi doanh thu h\u01a1n 24 t\u1ef7 \u0111\u00f4 la, 31.000 \u0111\u1ecba \u0111i\u1ec3m tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u00e0 v\u00f4 s\u1ed1 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 th\u1ef1c \u0111\u01a1n thay \u0111\u1ed5i theo t\u1eebng khu v\u1ef1c, gi\u1eef cho th\u01b0\u01a1ng hi\u1ec7u ho\u1ea1t \u0111\u1ed9ng \u1edf quy m\u00f4 l\u00e0 ch\u1ee7 y\u1ebfu.\u00a0Nh\u01b0ng trong n\u0103m qua, \u0111\u1ed9i ng\u0169 s\u00e1ng t\u1ea1o n\u1ed9i b\u1ed9 c\u1ee7a Starbucks \u0111\u00e3 c\u1eadp nh\u1eadt h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o n\u00ean m\u1ecdi th\u1ee9 cho th\u01b0\u01a1ng hi\u1ec7u n\u00e0y, t\u1eeb b\u1ea3ng hi\u1ec7u trong c\u1eeda h\u00e0ng \u0111\u1ebfn c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i tr\u00ean Instagram.\u00a0V\u00e0 b\u00e2y gi\u1edd, Starbucks \u0111\u00e3\u00a0xu\u1ea5t b\u1ea3n c\u00e1c h\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u\u00a0v\u1edbi m\u00e3 m\u00e0u v\u00e0 k\u00edch th\u01b0\u1edbc ch\u00ednh t\u1ea3 tr\u00ean m\u1ed9t trang web c\u00f4ng c\u1ed9ng cho b\u1ea5t c\u1ee9 ai kh\u00e1m ph\u00e1.<\/p>\r\n

\u201cCh\u00fang t\u00f4i ch\u1ec9 t\u1ef1 h\u00e0o v\u1ec1 c\u00f4ng vi\u1ec7c v\u00e0 \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c \u0111\u1ec3 minh b\u1ea1ch h\u01a1n v\u1ec1 quy tr\u00ecnh s\u00e1ng t\u1ea1o c\u1ee7a h\u1ecd\u201d theo Ben Nelson, gi\u00e1m \u0111\u1ed1c s\u00e1ng t\u1ea1o c\u1ee7a Starbucks.<\/p>\r\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0\u00a0Uber\u00a0v\u00e0\u00a0Netflix\u00a0\u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 k\u00e9o b\u1ee9c m\u00e0n nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd th\u00f4ng qua c\u00e1c microsites c\u00f4ng c\u1ed9ng.\u00a0C\u00e1c trang web n\u00e0y c\u0169ng ph\u1ee5c v\u1ee5 nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 m\u00e0 b\u1ea5t k\u1ef3 ai trong c\u00f4ng ty ho\u1eb7c \u0111\u1ed1i t\u00e1c \u0111\u1ea1i l\u00fd c\u0169ng c\u00f3 th\u1ec3 truy c\u1eadp tr\u00ean to\u00e0n c\u1ea7u \u0111\u1ec3 nhanh ch\u00f3ng ki\u1ec3m tra c\u00e1c ti\u00eau chu\u1ea9n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\r\n

Logo huy\u1ec1n tho\u1ea1i c\u1ee7a Starbucks<\/h1>\r\n

M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a s\u00e1ng t\u1ea1o m\u1edbi tr\u00f4ng kh\u00f4ng kh\u00e1c nhi\u1ec1u so v\u1edbi nh\u1eefng g\u00ec b\u1ea1n s\u1ebd th\u1ea5y b\u00ean trong b\u1ea5t k\u1ef3 Starbucks n\u00e0o ng\u00e0y nay: Logo gi\u1ed1ng nh\u01b0 \u0111\u00e3 c\u00f3 nhi\u1ec1u n\u0103m v\u00e0 nh\u00e2n vi\u00ean v\u1eabn \u0111eo t\u1ea1p d\u1ec1 m\u00e0u xanh l\u00e1 c\u00e2y.<\/p>\r\n

S\u1eed d\u1ee5ng c\u00e1c chi ti\u1ebft n\u00e0y nh\u01b0 m\u1ed9t s\u1ef1 \u1ea5n \u0111\u1ecbnh nh\u00f3m thi\u1ebft k\u1ebf \u0111\u00e3 ph\u00e1t tri\u1ec3n l\u1ea1i m\u1ecdi th\u1ee9 kh\u00e1c.\u00a0K\u1ebft qu\u1ea3 l\u00e0 m\u1ed9t s\u1ef1 s\u1eafc n\u00e9t t\u1ed5ng th\u1ec3 c\u1ee7a giao di\u1ec7n Starbucks to\u00e0n c\u1ea7u.\u00a0Starbucks d\u01b0\u1eddng nh\u01b0 kh\u00f4ng c\u1ed1 g\u1eafng\u00a0tr\u1edf th\u00e0nh qu\u00e1n c\u00e0 ph\u00ea h\u00e0ng x\u00f3m c\u1ee7a b\u1ea1n\u00a0\u00a0theo c\u00e1ch n\u00f3 \u0111\u00e3 c\u00f3 trong th\u1eadp k\u1ef7 qua ho\u1eb7c l\u00e2u h\u01a1n.\u00a0N\u00f3 \u0111ang c\u1ed1 g\u1eafng tr\u1edf th\u00e0nh Starbucks g\u1ea7n nh\u1ea5t c\u1ee7a b\u1ea1n.\u00a0N\u00f3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y th\u00f4ng qua s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c thay \u0111\u1ed5i t\u1eadp trung v\u00e0o hai ch\u1ee7 \u0111\u1ec1: Th\u1ee9 nh\u1ea5t, thi\u1ebft k\u1ebf \u01b0u ti\u00ean m\u1ee9c \u0111\u1ed9 d\u1ec5 \u0111\u1ecdc v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng tin r\u00f5 r\u00e0ng nh\u1ea5t c\u00f3 th\u1ec3.\u00a0N\u1eeda c\u00f2n l\u1ea1i l\u00e0 v\u1ec1 bi\u1ec3u c\u1ea3m, c\u1ea3m x\u00fac v\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 v\u00f4 h\u00ecnh kh\u00e1c m\u00e0 Starbucks mu\u1ed1n kh\u01a1i d\u1eady trong ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0T\u00f9y thu\u1ed9c v\u00e0o b\u1ed1i c\u1ea3nh, h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng hi\u1ec7u cho ph\u00e9p c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf quay s\u1ed1 m\u1ed9t trong nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m khi c\u1ea7n thi\u1ebft.<\/p>\r\n

>>> Xem th\u00eam: 5 th\u01b0\u01a1ng hi\u1ec7u tr\u1edf v\u1ec1 t\u1eeb c\u00f5i ch\u1ebft<\/a><\/p>\r\n

\"\"<\/a><\/p>\r\n

Starbucks \u0111ang chuy\u1ec3n d\u1ea7n kh\u1ecfi d\u1ea1ng v\u0103n b\u1ea3n b\u1eb1ng tay, m\u1ed9t n\u1ec1n v\u0103n h\u00f3a c\u1ee7a qu\u00e1n c\u00e0 ph\u00ea m\u00e0 n\u00f3 \u0111\u00e3 s\u1eed d\u1ee5ng trong qu\u00e1 kh\u1ee9. Thay v\u00e0o \u0111\u00f3, n\u00f3 h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t c\u00f4ng ty b\u00ean ngo\u00e0i gi\u1ea5u t\u00ean \u0111\u1ec3 ph\u00e1t tri\u1ec3n hai ki\u1ec3u ch\u1eef m\u1edbi. Sodo Sans l\u00e0 m\u1ed9t ki\u1ec3u ch\u1eef \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp h\u1ee3p l\u00fd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho h\u1ea7u h\u1ebft c\u00e1c b\u1ea3n sao v\u0103n b\u1ea3n c\u1ee7a c\u00f4ng ty. Lander l\u00e0 m\u1ed9t ki\u1ec3u ch\u1eef serifed, \u00a0tr\u00f4ng ho\u00e0n h\u1ea3o cho c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. V\u00e0 m\u1ed9t ki\u1ec3u ch\u1eef ngo\u00e0i l\u1ec1 th\u1ee9 ba, Trade Gothic LT c\u00f4 \u0111\u1ecdng, l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 t\u1eadp trung r\u1ea5t nhi\u1ec1u k\u00ed t\u1ef1 trong m\u1ed9t kho\u1ea3ng h\u1eb9p.<\/p>\r\n

V\u1ec1 m\u1eb7t bi\u1ec3u c\u1ea3m, nh\u00f3m thi\u1ebft k\u1ebf t\u1eadp trung r\u1ea5t nhi\u1ec1u v\u00e0o h\u00ecnh minh h\u1ecda v\u00e0 m\u00e0u s\u1eafc m\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1edbi s\u1eed d\u1ee5ng \u0111\u1ec3 n\u00f3i l\u00ean \u00fd th\u1ee9c v\u1ec1 th\u1eddi gian, \u0111\u01b0a b\u1ea1n v\u00e0o m\u00f9a thay \u0111\u1ed5i v\u00e0 \u0111\u1ed3 u\u1ed1ng theo m\u00f9a, c\u00f3 s\u1eb5n t\u1ea1i Starbucks.<\/p>\r\n

\"\"<\/a><\/p>\r\n

Ben n\u00f3i, ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u v\u1edbi lo\u1ea1i th\u1ebf gi\u1edbi m\u00e0u xanh n\u00e0y, t\u1ea5t nhi\u00ean l\u00e0 x\u00e2y d\u1ef1ng t\u1eeb t\u1ea1p d\u1ec1 xanh c\u1ee7a ch\u00fang t\u00f4i. Sau \u0111\u00f3, m\u1ed7i m\u00f9a, ch\u00fang t\u00f4i ch\u1ecdn m\u00e0u theo xu h\u01b0\u1edbng, l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb c\u00e0 ph\u00ea ho\u1eb7c \u0111\u1ed3 u\u1ed1ng c\u1ee7a ch\u00fang t\u00f4i, sau \u0111\u00f3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch g\u1eafn k\u1ebft tr\u00ean c\u00e1c k\u00eanh. Cho \u0111\u1ebfn nay, m\u00f9a xu\u00e2n \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi san h\u00f4, ng\u1ecdc lam v\u00e0 Goldenrod, trong khi m\u00f9a h\u00e8 bao g\u1ed3m m\u00e0u h\u1ed3ng m\u1ec1m m\u1ea1i, c\u00f9ng v\u1edbi m\u00e0u v\u00e0ng v\u00e0 m\u00e0u h\u1ed3ng gi\u1ed1ng v\u1edbi m\u00e0u n\u01b0\u1edbc kh\u00f4ng b\u00e3o h\u00f2a. Trong m\u1ed7i tr\u01b0\u1eddng h\u1ee3p, Starbucks xanh tr\u00ean t\u1ea5t c\u1ea3 n\u1ec1n t\u1ea3ng.<\/p>\r\n

>>> Xem th\u00eam: B\u00ed m\u1eadt \u0111en t\u1ed1i nh\u1ea5t t\u1ea1i thung l\u0169ng Silicon<\/a><\/p>\r\n

\"\"<\/a><\/p>\r\n

 <\/p>\r\n

Theo Mark Wilson\u00a0<\/p>","protected":false},"excerpt":{"rendered":"\u0110\u1ed9i ng\u0169 thi\u1ebft k\u1ebf \u0111\u1eb1ng sau c\u1ee7a m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 nh\u1eadn bi\u1ebft nh\u1ea5t tr\u00ean h\u00e0nh tinh n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nh\u1eb1m minh b\u1ea1ch h\u01a1n v\u1ec1 quy tr\u00ecnh s\u00e1ng t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd. Th\u01b0\u01a1ng hi\u1ec7u Starbucks Cho d\u00f9 b\u1ea1n y\u00eau hay gh\u00e9t c\u00e0 ph\u00ea, kh\u00f4ng [...]","protected":false},"author":4,"featured_media":7325,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,127],"tags":[647,654],"class_list":["post-7319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-trend","tag-branding","tag-case-study",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=7319"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7319\/revisions"}],"predecessor-version":[{"id":11328,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7319\/revisions\/11328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/7325"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=7319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=7319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=7319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}