{"id":7313,"date":"2019-08-26T20:33:20","date_gmt":"2019-08-26T13:33:20","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7313"},"modified":"2019-11-30T10:11:57","modified_gmt":"2019-11-30T03:11:57","slug":"video-marketing-da-thay-doi-nhu-the-nao-trong-giai-doan-2018-2019","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/video-marketing-da-thay-doi-nhu-the-nao-trong-giai-doan-2018-2019\/","title":{"rendered":"Video marketing \u0111\u00e3 thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o trong giai \u0111o\u1ea1n 2018-2019"},"content":{"rendered":"

Video marketing lu\u00f4n l\u00e0 m\u1ed9t c\u00e1ch truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 \u0111\u1ea7y m\u1ea1nh m\u1ebd trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. Nh\u01b0ng n\u0103m nay, ch\u00fang ta \u0111\u00e3 th\u1ea5y c\u00e1c chi\u1ebfn l\u01b0\u1ee3c video marketing\u00a0m\u1edf r\u1ed9ng tr\u00ean to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng. N\u0103m 2018, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 s\u1eed d\u1ee5ng video marketing th\u01b0\u1eddng xuy\u00ean h\u01a1n \u0111\u1ec3 th\u00fac \u0111\u1ea9y m\u1ecdi th\u1ee9 t\u1eeb nh\u1eadn th\u1ee9c \u0111\u1ebfn ph\u1ea3n h\u1ed3i, t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp. H\u00e3y xem nh\u1eefng g\u00ec \u0111\u1eb1ng sau s\u1ef1 thay \u0111\u1ed5i \u0111\u00f3 v\u00e0 l\u00e0m th\u1ebf n\u00e0o n\u00f3 c\u00f3 th\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho chi\u1ebfn l\u01b0\u1ee3c video marketing c\u1ee7a b\u1ea1n trong n\u0103m 2019 v\u00e0 nh\u1eefng n\u0103m sau nh\u00e9!<\/p>\n

T\u1ea1i sao video marketing ph\u00e1t tri\u1ec3n v\u00e0o n\u0103m 2018?<\/h1>\n

N\u1ebfu video marketing tr\u1edf n\u00ean thi\u00ean v\u1ec1 h\u00e0nh \u0111\u1ed9ng h\u01a1n trong n\u0103m 2018, th\u00ec ph\u1ea7n l\u1edbn l\u00e0 do h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u00e1t tri\u1ec3n.\u00a0Nghi\u00ean c\u1ee9u v\u1ec1 UX\u00a0m\u00e0 Google \u0111\u00e3 th\u1ef1c hi\u1ec7n tr\u00ean YouTube v\u00e0o n\u0103m 2018 \u0111\u00e3 ti\u1ebft l\u1ed9 r\u1eb1ng, tr\u00e1i v\u1edbi ni\u1ec1m tin ph\u1ed5 bi\u1ebfn, m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng t\u00ecm ki\u1ebfm tr\u1ea3i nghi\u1ec7m xem vidoe b\u1ecb \u0111\u1ed9ng.\u00a0Tr\u00ean th\u1ef1c t\u1ebf, nh\u01b0 Google \u0111\u00e3 ph\u00e1t hi\u1ec7n ra, nhi\u1ec1u ng\u01b0\u1eddi xem video khao kh\u00e1t m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n.<\/p>\n

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L\u00fd do th\u1ee9 hai \u0111\u1eb1ng sau s\u1ef1 thay \u0111\u1ed5i trong chi\u1ebfn l\u01b0\u1ee3c s\u1eed d\u1ee5ng video marketing n\u00e0y l\u00e0 c\u00e1ch m\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u00e3 ph\u00e1t tri\u1ec3n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng v\u1edbi h\u00e0nh vi ti\u00eau d\u00f9ng m\u1edbi n\u00e0y.\u00a0Nh\u01b0 Nicky Rettke, ng\u01b0\u1eddi qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m t\u1ea1i YouTube\u00a0\u0111\u00e3 gi\u1ea3i th\u00edch\u00a0h\u1ed3i \u0111\u1ea7u n\u0103m nay, tr\u01b0\u1edbc \u0111\u00e2y video marketing kh\u00f4ng th\u1ec3 ho\u1ea1t \u0111\u1ed9ng, t\u1ed1i \u01b0u h\u00f3a ho\u1eb7c c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ed1i v\u1edbi c\u00e1c m\u1ee5c ti\u00eau ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp.\u00a0C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 ai \u0111\u00f3 c\u00f3 th\u1ec3 ‘h\u00e0nh \u0111\u1ed9ng’ tr\u00ean video l\u00e0 xem video \u0111\u00f3. Tuy nhi\u00ean \u0111\u00e3 c\u00f3 s\u1ef1 thay \u0111\u1ed5i v\u00e0o n\u0103m 2018. V\u00ed d\u1ee5, tr\u00ean YouTube, c\u00e1c \u0111\u1ecbnh d\u1ea1ng video m\u1edbi nh\u01b0\u00a0TrueView \u00a0cho ph\u00e9p c\u00e1c nh\u00e0 marketing b\u1eaft \u0111\u1ea7u t\u1ed1i \u01b0u h\u00f3a cho m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, nh\u01b0 \u0111\u0103ng k\u00fd m\u1ed9t d\u1ecbch v\u1ee5 ho\u1eb7c mua m\u1ed9t s\u1ea3n ph\u1ea9m ngay tr\u00ean video \u0111\u00f3.<\/p>\n

3 b\u00e0i h\u1ecdc cho chi\u1ebfn l\u01b0\u1ee3c video marketing n\u0103m 2019 c\u1ee7a b\u1ea1n<\/h1>\n

V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c video c\u1ee7a h\u1ecd v\u00e0o n\u0103m 2019 \u0111\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng h\u00e0nh vi v\u00e0 c\u00f4ng ngh\u1ec7 ti\u00eau d\u00f9ng m\u1edbi n\u00e0y?\u00a0D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ba l\u1eddi khuy\u00ean, \u0111\u01b0\u1ee3c ch\u1ee9ng minh th\u00e0nh c\u00f4ng b\u1edfi r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

2.1 Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng b\u1eb1ng insights kh\u00e1ch h\u00e0ng nh\u1eb1m truy\u1ec1n c\u1ea3m h\u1ee9ng cho chuy\u1ec3n \u0111\u1ed5i<\/h2>\n

Theo\u00a0Hi\u1ec7p h\u1ed9i Marketing\u00a0M\u1ef9 (American Marketing Association), ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i M\u1ef9 ti\u1ebfp x\u00fac v\u1edbi 10.000 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u m\u1ed7i ng\u00e0y.\u00a0V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n gi\u1ea3m b\u1edbt nh\u1eefng s\u1ef1 qu\u00e1 t\u1ea3i \u0111\u00f3 nh\u1eb1m \u0111\u1ea3m b\u1ea3o video marketing c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng?\u00a0T\u1ea5t c\u1ea3 b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t c\u00e1i nh\u00ecn s\u00e2u s\u1eafc c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

H\u00e3y\u00a0xem Yoox Net-A-Porter\u00a0, m\u1ed9t trong nh\u1eefng c\u1eeda h\u00e0ng cao c\u1ea5p tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi.\u00a0H\u1ecd bi\u1ebft r\u1eb1ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00e0 nh\u1eefng ng\u01b0\u1eddi mua b\u1ecb \u1ea3nh h\u01b0\u1edfng, nh\u1eefng ng\u01b0\u1eddi coi tr\u1ecdng t\u00ednh \u0111\u1ed9c quy\u1ec1n.\u00a0V\u00ec v\u1eady, n\u00f3 \u0111\u00e3 t\u1ea1o ra m\u1ed9t\u00a0chi\u1ebfn d\u1ecbch video pre-roll \u00a0theo nh\u1eefng xu h\u01b0\u1edbng \u0111\u00f3, mang \u0111\u1ebfn cho ng\u01b0\u1eddi xem c\u01a1 h\u1ed9i mua m\u1ed9t m\u00f3n \u0111\u1ed3 \u0111\u1ed9c \u0111\u00e1o.<\/p>\n

>>> Xem th\u00eam: Danh s\u00e1ch t\u1ed5ng h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh trong marketing<\/a><\/p>\n

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Ng\u01b0\u1eddi xem ph\u1ea3i \u0111\u1ee3i \u0111\u1ebfn cu\u1ed1i qu\u1ea3ng c\u00e1o 25 gi\u00e2y \u0111\u1ec3 nh\u1ea5p v\u00e0o li\u00ean k\u1ebft h\u01b0\u1edbng h\u1ecd \u0111\u1ebfn trang \u0111\u00edch n\u01a1i h\u1ecd c\u00f3 th\u1ec3 mua s\u1ea3n ph\u1ea9m c\u00f3 deal \u0111\u1ed9c quy\u1ec1n \u0111\u00f3.\u00a0N\u1ebfu h\u1ecd kh\u00f4ng nh\u1ea5p, \u01b0u \u0111\u00e3i s\u1ebd bi\u1ebfn m\u1ea5t v\u0129nh vi\u1ec5n.\u00a0C\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch \u0111\u00e3 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng v\u00e0 d\u1eabn \u0111\u1ebfn doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp \u0111\u00e1ng k\u1ec3 trong m\u00f9a l\u1ec5 quan tr\u1ecdng.<\/p>\n

2.2 Ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng s\u00e1ng t\u1ea1o \u0111a m\u1ee5c ti\u00eau<\/h2>\n

B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn, truy\u1ec1n c\u1ea3m h\u1ee9ng nh\u1ea5t, nh\u01b0ng n\u1ebfu b\u1ea1n kh\u00f4ng ph\u1ee5c v\u1ee5 \u0111\u00fang ng\u01b0\u1eddi, th\u00ec kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u01b0\u01a1ng t\u00e1c m\u00e0 b\u1ea1n \u0111ang theo \u0111u\u1ed5i.<\/p>\n

V\u00ec v\u1eady, v\u00e0o n\u0103m 2019, h\u00e3y r\u00fat m\u1ed9t l\u00e1 kh\u1ecfi cu\u1ed1n s\u00e1ch c\u1ee7a Overstock.com.\u00a0Trong\u00a0chi\u1ebfn d\u1ecbch video marketing\u00a0n\u0103m 2018\u00a0, nh\u00e0 b\u00e1n l\u1ebb \u0111\u1ed3 gia d\u1ee5ng v\u00e0 \u0111\u1ed3 n\u1ed9i th\u1ea5t tr\u1ef1c tuy\u1ebfn \u0111\u00e3 pha tr\u1ed9n s\u00e1ng t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u00e1c \u0111\u1ecbnh d\u1ea1ng CTA nh\u01b0 \u0111\u1eb7t m\u1ed9t cu\u1ed9c g\u1ecdi c\u00f3 th\u1ec3 nh\u1ea5p \u201cShop now\u201d ho\u1eb7c \u201cSave Big\u201d tr\u00ean m\u1ed9t qu\u1ea3ng c\u00e1o \u0111\u01b0a ng\u01b0\u1eddi xem tr\u1ef1c ti\u1ebfp \u0111\u1ebfn trang web c\u1ee7a Overstock.<\/p>\n

Sau \u0111\u00f3, nh\u00f3m marketing \u0111\u00e3 s\u1eed d\u1ee5ng\u00a0\u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c \u0111\u00edch t\u00f9y ch\u1ec9nh\u00a0c\u1ee7a YouTube\u00a0\u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi g\u1ea7n \u0111\u00e2y \u0111\u00e3 nh\u1ea5p v\u00e0o m\u1ed9t trong nh\u1eefng qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.\u00a0V\u00ec ng\u01b0\u1eddi xem \u0111\u00e3 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m, chi ph\u00ed chi ti\u00eau cho chi\u1ebfn d\u1ecbch c\u00f3 hi\u1ec7u qu\u1ea3 cao – tr\u00ean th\u1ef1c t\u1ebf, l\u1ee3i nhu\u1eadn t\u1eeb qu\u1ea3ng c\u00e1o n\u00e0y cao g\u1ea5p 3 l\u1ea7n c\u00e1c chi\u1ebfn d\u1ecbch kh\u00e1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

2.3 L\u1eb7p l\u1ea1i th\u00f4ng \u0111i\u1ec7p tr\u00ean c\u00e1c \u0111\u1ecbnh d\u1ea1ng, trong su\u1ed1t h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n

Khi nh\u00f3m Google Pixel th\u1eed nghi\u1ec7m m\u1ed9t chi\u1ebfn d\u1ecbch video marketing \u0111\u1ea7y \u0111\u1ee7 v\u00e0o n\u0103m 2018, h\u1ecd \u0111\u00e3 c\u00f3 m\u1ed9t b\u01b0\u1edbc ti\u1ebfn l\u1edbn: S\u1ef1 l\u1eb7p l\u1ea1i kh\u00f4ng l\u00e0m h\u1ecfng n\u1ed9i dung th\u00f4ng \u0111i\u1ec7p.\u00a0Trong th\u1ef1c t\u1ebf, ho\u00e0n to\u00e0n ng\u01b0\u1ee3c l\u1ea1i.\u00a0Sau \u0111\u00f3, l\u1eb7p \u0111i l\u1eb7p l\u1ea1i th\u00f4ng \u0111i\u1ec7p l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u01b0a kh\u00e1n gi\u1ea3 t\u1eeb nh\u1eadn th\u1ee9c sang h\u00e0nh \u0111\u1ed9ng nhanh ch\u00f3ng, \u00f4ng\u00a0Jabari Hearn\u00a0, ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u chi\u1ebfn d\u1ecbch Pixel\u00a0gi\u1ea3i th\u00edch: \u201c\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, nh\u00f3m \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c video marketing k\u1ebft h\u1ee3p th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh qua nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng \u1edf c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac kh\u00e1c nhau.\u00a0N\u00f3 b\u1eaft \u0111\u1ea7u v\u1edbi\u00a0qu\u1ea3ng c\u00e1o YouTube Masthead\u00a0, m\u1ed9t \u0111\u1ecbnh d\u1ea1ng nh\u1eb1m ti\u1ebfp c\u1eadn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 b\u1eaft \u0111\u1ea7u cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1ec1 Pixel.\u00a0Ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 xem Ti\u00eau \u0111\u1ec1 v\u00e0 truy c\u1eadp trang Pixel tr\u00ean Google Store sau \u0111\u00f3 \u0111\u01b0\u1ee3c ph\u00e2n ph\u00e1t\u00a0qu\u1ea3ng c\u00e1o\u00a0s\u00e1u gi\u00e2y\u00a0v\u00e0\u00a015 gi\u00e2y\u00a0.\u00a0Cu\u1ed1i c\u00f9ng, \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m \u0111\u00e3 chuy\u1ec3n sang t\u00ecm ki\u1ebfm \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 Pixel, nh\u00f3m \u0111\u00e3 ch\u1ea1y qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 \u0111\u01b0a ng\u01b0\u1eddi d\u00f9ng tr\u1edf l\u1ea1i trang web c\u1ee7a s\u1ea3n ph\u1ea9m\u201d<\/p>\n

\"\"<\/a><\/p>\n

Ch\u1eafc ch\u1eafn, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00e3 th\u00fac \u0111\u1ea9y c\u1ea3 m\u1ee5c ti\u00eau th\u01b0\u01a1ng hi\u1ec7u v\u00e0 hi\u1ec7u qu\u1ea3.\u00a0K\u1ebft qu\u1ea3 bao g\u1ed3m n\u00e2ng cao th\u00eam 20% \u200b\u200bnh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u\u00a0v\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0o trang mua h\u00e0ng cao h\u01a1n 113% so v\u1edbi m\u1ee9c trung b\u00ecnh c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n

>>> Xem th\u00eam: 4 l\u00fd do khi\u1ebfn Agency c\u1ea7n Marketing Automation \u0111\u1ec3 t\u1ed3n t\u1ea1i<\/a><\/p>\n

Gi\u1edd \u0111\u00e2y, video marketing c\u00f3 th\u1ec3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao h\u01a1n cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n h\u01a1n bao gi\u1edd h\u1ebft, h\u00e3y \u0111\u1eb7t m\u1ee5c ti\u00eau t\u1eadn d\u1ee5ng to\u00e0n b\u1ed9 gi\u00e1 tr\u1ecb l\u1ee3i \u00edch m\u00e0 1 video marketing c\u00f3 th\u1ec3 \u0111em l\u1ea1i v\u00e0o n\u0103m 2019!<\/p>\n

Theo Megan Haller<\/p>","protected":false},"excerpt":{"rendered":"Video marketing lu\u00f4n l\u00e0 m\u1ed9t c\u00e1ch truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 \u0111\u1ea7y m\u1ea1nh m\u1ebd trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. Nh\u01b0ng n\u0103m nay, ch\u00fang ta \u0111\u00e3 th\u1ea5y c\u00e1c chi\u1ebfn l\u01b0\u1ee3c video marketing\u00a0m\u1edf r\u1ed9ng tr\u00ean to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng. N\u0103m 2018, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 s\u1eed d\u1ee5ng video marketing th\u01b0\u1eddng xuy\u00ean h\u01a1n \u0111\u1ec3 th\u00fac \u0111\u1ea9y [...]","protected":false},"author":4,"featured_media":7314,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[644,643,642],"class_list":["post-7313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-chien-luoc-marketing","tag-marketing-tools","tag-social-media-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=7313"}],"version-history":[{"count":2,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7313\/revisions"}],"predecessor-version":[{"id":9111,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7313\/revisions\/9111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/7314"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=7313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=7313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=7313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}