{"id":7300,"date":"2019-08-22T12:32:34","date_gmt":"2019-08-22T05:32:34","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7300"},"modified":"2022-03-26T10:26:31","modified_gmt":"2022-03-26T03:26:31","slug":"tai-sao-phai-nghien-cuu-hanh-vi-nguoi-tieu-dung","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/tai-sao-phai-nghien-cuu-hanh-vi-nguoi-tieu-dung\/","title":{"rendered":"T\u1ea1i sao ph\u1ea3i nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng?"},"content":{"rendered":"<p><u>H\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/u>\u00a0\u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi mua tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0N\u1ebfu m\u1ed9t c\u00f4ng ty hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, h\u1ecd s\u1ebd tr\u1edf n\u00ean th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0Th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o \u0111\u1ec1u d\u1ef1a tr\u00ean s\u1ef1 hi\u1ec3u bi\u1ebft c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 cung c\u1ea5p lo\u1ea1i s\u1ea3n ph\u1ea9m m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n.<\/p>\r\n<h2><strong>V\u1eady t\u1ea1i sao c\u1ea7n nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng?<\/strong><\/h2>\r\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng quy\u1ebft \u0111\u1ecbnh mua g\u00ec, khi n\u00e0o n\u00ean mua v\u00e0 c\u00f2n c\u1ea3 kh\u00f4ng n\u00ean mua g\u00ec.\u00a0Ng\u01b0\u1eddi ta kh\u00f4ng th\u1ec3 \u0111\u1ea9y m\u1ed9t s\u1ea3n ph\u1ea9m b\u1ea5t k\u00ec v\u00e0o ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0M\u1ed9t nh\u00e0 l\u00e0m marketing l\u00e0 cung c\u1ea5p nh\u1eefng g\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n.\u00a0V\u00ec v\u1eady, s\u1ef1 nh\u1ea5n m\u1ea1nh \u0111\u01b0\u1ee3c \u0111\u1eb7t v\u00e0o vi\u1ec7c <strong>hi\u1ec3u bi\u1ebft nh\u1eefng g\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n<\/strong>.<\/p>\r\n<p>Nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c nh\u1ea5n m\u1ea1nh r\u1ea5t nhi\u1ec1u v\u00ec nh\u1eefng l\u00fd do sau \u0111\u00e2y.<\/p>\r\n<h2><strong style=\"font-size: 30px;\">1. \u0110\u1ec3 th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h2>\r\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3n \u1ee9ng t\u00edch c\u1ef1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u trong khi \u0111\u00e1nh gi\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng t\u1ed1t nh\u1ea5t nhu c\u1ea7u c\u1ee7a h\u1ecd.\u00a0M\u1ed9t nh\u00e0 l\u00e0m marketing nghi\u00ean c\u1ee9u c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3 c\u1ee7a h\u1ecd v\u00e0o vi\u1ec7c ti\u00eau th\u1ee5 c\u00e1c m\u1eb7t h\u00e0ng li\u00ean quan.\u00a0Vi\u1ec7c t\u00ec hi\u1ec3u kh\u00e1ch h\u00e0ng bao g\u1ed3m nghi\u00ean c\u1ee9u v\u1ec1 nh\u1eefng g\u00ec h\u1ecd mua, khi h\u1ecd mua n\u00f3, n\u01a1i h\u1ecd mua n\u00f3 v\u00e0 t\u1ea7n su\u1ea5t h\u1ecd s\u1eed d\u1ee5ng.\u00a0V\u00ec v\u1eady, m\u1ed9t ki\u1ebfn \u200b\u200bth\u1ee9c v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd gi\u00fap \u00edch r\u1ea5t nhi\u1ec1u cho nh\u00e0 marketing, \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\r\n<p>Nh\u1edd v\u1eady, c\u00f4ng ty c\u00f3 th\u1ec3 hi\u1ec3u ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi\u00a0<strong>c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong> t\u1eeb \u0111\u00f3 s\u1ebd gi\u00fap l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\r\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-7819 size-medium\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/customer-need-wants-demands-300x188.jpeg\" alt=\"\" width=\"300\" height=\"188\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/customer-need-wants-demands-300x188.jpeg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/customer-need-wants-demands-768x481.jpeg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/customer-need-wants-demands-600x376.jpeg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/customer-need-wants-demands-233x146.jpeg 233w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/customer-need-wants-demands-50x31.jpeg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/customer-need-wants-demands-120x75.jpeg 120w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/customer-need-wants-demands.jpeg 973w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\r\n<h2><strong style=\"font-size: 30px;\">2. L\u00e0m sao \u0111\u1ec3 hi\u1ec3u t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng?<\/strong><\/h2>\r\n<p>Nghi\u00ean c\u1ee9u v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u00a0<strong>cho ph\u00e9p ng\u01b0\u1eddi marketing hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e2m l\u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong>\u00a0.\u00a0T\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ef1a tr\u00ean nh\u1eadn th\u1ee9c, th\u00f4ng tin, th\u00e1i \u0111\u1ed9, \u00fd \u0111\u1ecbnh v\u00e0 \u0111\u1ed9ng c\u01a1 c\u1ee7a h\u1ecd.<\/p>\r\n<p>T\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ph\u00e1t tri\u1ec3n tr\u00ean c\u01a1 s\u1edf ki\u1ebfn \u200b\u200bth\u1ee9c c\u1ee7a h\u1ecd c\u00f3. \u00a0V\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng\u00a0\u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u0111\u1ec3 cung c\u1ea5p ki\u1ebfn \u200b\u200bth\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\r\n<p>Th\u00e1i \u0111\u1ed9 l\u1ea1i l\u00e0 m\u1ed9t tr\u1ea1ng th\u00e1i c\u1ee7a t\u00e2m tr\u00ed ho\u1eb7c c\u1ea3m gi\u00e1c.\u00a0Th\u00e1i \u0111\u1ed9 gi\u1ea3i th\u00edch h\u00e0nh vi<\/p>\r\n<p>Trong khi \u0111\u00f3 \u00fd \u0111\u1ecbnh c\u00f3 ngh\u0129a l\u00e0 mong mu\u1ed1n l\u00e0m m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3. M\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh, k\u1ebf ho\u1ea1ch marketing ch\u1ec9 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng ch\u1ec9 sau khi hi\u1ec3u \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ed9ng c\u01a1 l\u00e0 tr\u1ea1ng th\u00e1i kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ebb th\u00fac \u0111\u1ea9y, ch\u1ec9 \u0111\u1ea1o h\u00e0nh vi c\u1ee7a m\u1ed9t ng\u01b0\u1eddi.<\/p>\r\n<p><strong>&gt;&gt; B\u00e0i vi\u1ebft li\u00ean quan: <a href=\"https:\/\/dtmconsulting.vn\/en\/tai-sao-phai-hieu-khach-hang-neu-muon-ban-hang\/\">Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u1ea3i t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng! V\u00ec sao? V\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/strong><\/p>\r\n<p><img decoding=\"async\" class=\"size-medium wp-image-7204 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Why-Shopper-Insights-Need-Customer-Journey-Mapping-300x154.jpg\" alt=\"T\u1ea7m quan tr\u1ecdng c\u1ee7a insight\" width=\"300\" height=\"154\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Why-Shopper-Insights-Need-Customer-Journey-Mapping-300x154.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Why-Shopper-Insights-Need-Customer-Journey-Mapping-768x395.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Why-Shopper-Insights-Need-Customer-Journey-Mapping-600x308.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Why-Shopper-Insights-Need-Customer-Journey-Mapping-260x134.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Why-Shopper-Insights-Need-Customer-Journey-Mapping-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Why-Shopper-Insights-Need-Customer-Journey-Mapping-146x75.jpg 146w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/Why-Shopper-Insights-Need-Customer-Journey-Mapping.jpg 778w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/154;\" \/><\/p>\r\n<p><strong style=\"font-size: 30px;\">3. L\u00e0m sao \u0111\u1ec3 hi\u1ec3u \u0111\u1ed9ng c\u01a1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng?<\/strong><\/p>\r\n<p>M\u1ed9t nghi\u00ean c\u1ee9u v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 hi\u1ec3u \u0111\u1ed9ng c\u01a1 mua h\u00e0ng c\u1ee7a h\u1ecd. M\u1ed9t \u0111\u1ed9ng c\u01a1 l\u00e0 m\u1ed9t s\u1ef1 th\u00f4i th\u00fac m\u00e0 m\u1ed9t c\u00e1 nh\u00e2n t\u00ecm ki\u1ebfm s\u1ef1 h\u00e0i l\u00f2ng. Theo l\u1eddi c\u1ee7a RS Davar th\u00ec\u00a0<em>m<\/em><em>\u1ed9<\/em><em>t <\/em><em>\u0111<\/em><em>\u1ed9<\/em><em>ng l<\/em><em>\u1ef1<\/em><em>c l<\/em><em>\u00e0<\/em><em> m<\/em><em>\u1ed9<\/em><em>t s<\/em><em>\u1ef1<\/em><em> th<\/em><em>\u00f4<\/em><em>i th<\/em><em>\u00fa<\/em><em>c b<\/em><em>\u00ea<\/em><em>n trong \u0111i\u1ec1u h\u01b0\u1edbng \u00a0ho<\/em><em>\u1eb7<\/em><em>c th<\/em><em>\u00fa<\/em><em>c <\/em><em>\u0111<\/em><em>\u1ea9<\/em><em>y m<\/em><em>\u1ed9<\/em><em>t ng<\/em><em>\u01b0\u1edd<\/em><em>i h<\/em><em>\u00e0<\/em><em>nh <\/em><em>\u0111<\/em><em>\u1ed9<\/em><em>ng.<\/em><\/p>\r\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 m\u1ed9t s\u1ed1 \u0111\u1ed9ng c\u01a1.\u00a0T\u1ea5t c\u1ea3 nh\u1eefng \u0111\u1ed9ng c\u01a1 n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 c\u00f9ng c\u01b0\u1eddng \u0111\u1ed9 mua h\u00e0ng.\u00a0Ch\u1ec9 m\u1ed9t v\u00e0i \u0111\u1ed9ng c\u01a1 th\u00f4i th\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.\u00a0<strong>Nghi\u00ean c\u1ee9u v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong> li\u00ean quan \u0111\u1ebfn c\u1ea3 \u0111\u1ed9ng c\u01a1 v\u00e0 mua h\u00e0ng.<\/p>\r\n<blockquote>\r\n<p>&gt;&gt; Xem th\u00eam: <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-101-thu-thap-insights-thi-truong-tu-viec-phan-tich-doi-thu-canh-tranh\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng 101 \u2013 B\u1eaft Insights nh\u1edd ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a><\/span><\/p>\r\n<\/blockquote>\r\n<h2><strong style=\"font-size: 30px;\">4. L\u00e0m sao \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng?<\/strong><\/h2>\r\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 nh\u00e0 marketing ph\u1ea3i hi\u1ec3u c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0a ra l\u1ef1a ch\u1ecdn, quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd.\u00a0Con ng\u01b0\u1eddi th\u01b0\u1eddng r\u1ea5t l\u00fd tr\u00ed, \u0111\u00f4i khi l\u1ea1i v\u00f4 c\u00f9ng c\u1ea3m t\u00ednh.\u00a0H\u1ecd s\u1eed d\u1ee5ng c\u00f3 h\u1ec7 th\u1ed1ng nhi\u1ec1u lo\u1ea1i th\u00f4ng tin c\u00f3 s\u1eb5n cho h\u1ecd tr\u01b0\u1edbc khi h\u1ecd mua.\u00a0M\u1ed9t nh\u00e0 l\u00e0m marketing ph\u1ea3i nghi\u00ean c\u1ee9u h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 theo \u0111\u00f3 thay \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng, l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng t\u00ecm \u00a0ki\u1ebfm s\u1ea3n ph\u1ea9m, th\u00edch th\u00fa v\u00e0 mua n\u00f3.<\/p>\r\n<p><img decoding=\"async\" class=\"size-medium wp-image-6864 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-insight-300x105.png\" alt=\"\" width=\"300\" height=\"105\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-insight-300x105.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-insight-768x269.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-insight-1024x359.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-insight-600x211.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-insight-260x91.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-insight-50x18.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-insight-150x53.png 150w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/customer-insight.png 1140w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/105;\" \/><\/p>\r\n<h2><strong style=\"font-size: 30px;\">5. L\u00e0m sao \u0111\u1ec3 hi\u1ec3u s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng?<\/strong><\/h2>\r\n<p>M\u1ed9t c\u00f4ng ty kinh doanh kh\u00f4ng bi\u1ebft g\u00ec v\u1ec1 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng th\u1ec3 th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0Theo Peter F. Drucker<\/p>\r\n<p><em>\u0110\u00e2y l\u00e0 ng<\/em><em>\u01b0\u1edd<\/em><em>i ti<\/em><em>\u00ea<\/em><em>u d<\/em><em>\u00f9<\/em><em>ng quy<\/em><em>\u1ebf<\/em><em>t <\/em><em>\u0111<\/em><em>\u1ecb<\/em><em>nh doanh nghi<\/em><em>\u1ec7<\/em><em>p l\u00e0 g\u00ec<\/em><\/p>\r\n<p>Adam Smith \u0111\u00e3 tuy\u00ean b\u1ed1 r\u1eb1ng n\u1ebfu kinh doanh l\u00e0 m\u1ee5c ti\u00eau v\u00e0 c\u0169ng l\u00e0 m\u1ee5c \u0111\u00edch duy nh\u1ea5t c\u1ee7a t\u1ea5t c\u1ea3 s\u1ea3n xu\u1ea5t.\u00a0V\u00ec v\u1eady, m\u1ed9t c\u00f4ng ty ph\u1ea3i l\u00ean k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i cho ph\u00f9 h\u1ee3p v\u1edbi\u00a0nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u00a0.\u00a0Do \u0111\u00f3, m\u1ee9c \u0111\u1ed9 hi\u1ec3u bi\u1ebft c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng quy\u1ebft \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 c\u1ee7a c\u01a1 ch\u1ebf marketing.<\/p>\r\n<p><strong>&gt;&gt;&gt; Xem th\u00eam: <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-tim-hieu-khach-hang-danh-cho-doanh-nghiep-vua-va-nho\/\">C\u00e1ch th\u1ee9c t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, \u00edt v\u1ed1n<\/a><\/span><\/strong><\/p>\r\n<p>Nh\u01b0 v\u1eady, vi\u1ec7c\u00a0 nghi\u00ean c\u1ee9u v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u00fap nh\u00e0 marketing:<\/p>\r\n<ol>\r\n<li>\u0110\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\r\n<li>Hi\u1ec3u t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/li>\r\n<li>Hi\u1ec3u \u0111\u1ed9ng c\u01a1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/li>\r\n<li>Hi\u1ec3u s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/li>\r\n<li>Hi\u1ec3u s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/li>\r\n<\/ol>","protected":false},"excerpt":{"rendered":"H\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u00a0\u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi mua tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0N\u1ebfu m\u1ed9t c\u00f4ng ty hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, h\u1ecd s\u1ebd tr\u1edf n\u00ean th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0Th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o \u0111\u1ec1u d\u1ef1a tr\u00ean s\u1ef1 hi\u1ec3u bi\u1ebft c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 cung [...]","protected":false},"author":4,"featured_media":7301,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[656,651],"class_list":["post-7300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-insights-khach-hang","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=7300"}],"version-history":[{"count":9,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7300\/revisions"}],"predecessor-version":[{"id":14952,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7300\/revisions\/14952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/7301"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=7300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=7300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=7300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}