{"id":7294,"date":"2019-08-20T17:29:05","date_gmt":"2019-08-20T10:29:05","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7294"},"modified":"2020-03-16T17:39:18","modified_gmt":"2020-03-16T10:39:18","slug":"nghien-cuu-thi-truong-101-thu-thap-insights-thi-truong-tu-viec-phan-tich-doi-thu-canh-tranh","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-101-thu-thap-insights-thi-truong-tu-viec-phan-tich-doi-thu-canh-tranh\/","title":{"rendered":"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng 101 – B\u1eaft Insights nh\u1edd ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh"},"content":{"rendered":"

\u1ea2o t\u01b0\u1edfng l\u1edbn nh\u1ea5t m\u00e0 c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng hay g\u1eb7p ph\u1ea3i \u0111\u00f3 l\u00e0 t\u1ef1 cho r\u1eb1ng \u00fd t\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p l\u00e0 ho\u00e0n to\u00e0n m\u1edbi, kh\u00f4ng c\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\r\n

N\u1ebfu m\u1ed9t doanh nghi\u1ec7p th\u1ef1c s\u1ef1 kh\u00f4ng c\u00f3 \u0111\u1ed1i th\u1ee7, c\u00f3 l\u1ebd doanh nghi\u1ec7p \u0111\u00f3 c\u0169ng kh\u00f4ng c\u00f3 th\u1ecb tr\u01b0\u1eddng.<\/p>\r\n

C\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n l\u00e0 r\u1ea5t quan tr\u1ecdng v\u00e0 ch\u1ec9 c\u00f3 th\u1ec3 khi b\u1ea1n th\u1ef1c s\u1ef1 bi\u1ebft v\u00e0 hi\u1ec3u v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110i\u1ec1u n\u00e0y \u0111\u01b0a ch\u00fang ta \u0111\u1ebfn m\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft m\u1edbi cho c\u00f4ng ty c\u1ee7a b\u1ea1n:<\/p>\r\n

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng!<\/strong><\/h1>\r\n

V\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a ph\u1ea7n m\u1ec1m v\u00e0 c\u00f4ng ngh\u1ec7 tinh vi, c\u00e1c nh\u00e0 marketing ng\u00e0y nay c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e0o s\u00e2u v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng m\u1edbi \u0111\u00e1ng kinh ng\u1ea1c v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd. V\u00ec nh\u1eefng l\u00fd do n\u00e0y v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa, n\u00f3 l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u01b0\u1eddng xuy\u00ean v\u00e0 k\u1ef9 l\u01b0\u1ee1ng v\u00e0o \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00f4ng ch\u1ec9 l\u00e0 nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng.<\/p>\r\n

Nh\u01b0ng tr\u01b0\u1edbc ti\u00ean:<\/p>\r\n

Market and Customer Research<\/strong> – n\u00f3 kh\u00f4ng KH\u00d3 v\u00e0 T\u1ed0N K\u00c9M nh\u01b0 h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi ngh\u0129. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p c\u00f3 c\u1ea5u tr\u00fac v\u00e0 kh\u00e1ch quan \u0111\u1ec3 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong m\u00f4i tr\u01b0\u1eddng th\u1ecb tr\u01b0\u1eddng.<\/p>\r\n

Ngay c\u1ea3 khi b\u1ea1n l\u00e0 Startups v\u00e0 SMEs, v\u1eabn c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a DTM Consulting, ng\u00e2n s\u00e1ch ch\u1ec9 t\u1eeb 20 tri\u1ec7u \u0111\u1ed3ng<\/strong>. Chi ti\u1ebft T\u1ea0I \u0110\u00c2Y<\/strong>.<\/a>\u00a0<\/p>\r\n

L\u00e0 m\u1ed9t marketer \u2013 ch\u00fang ta c\u00e0ng c\u1ea7n ph\u1ea3i nh\u1ea5n m\u1ea1nh r\u1eb1ng ch\u00fang ta kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/em><\/strong>.\u00a0H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng b\u1ea1n thu th\u1eadp l\u00e0 kh\u00f4ng thi\u00ean v\u1ecb v\u00e0 th\u1eadt kh\u00e1ch quan – ‘c\u1ea3m gi\u00e1c, linh c\u1ea3m’ kh\u00f4ng c\u00f3 ch\u1ed7 trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<\/p>\r\n

V\u00e0 \u0111\u00e2y ch\u00ednh x\u00e1c l\u00e0 b\u00ed m\u1eadt \u0111\u1eb1ng sau m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\r\n

H\u00e3y xem tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Apple v\u00e0 Microsoft.\u00a0Nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 c\u00f4ng ngh\u1ec7 n\u00e0y kh\u00f4ng bao gi\u1edd th\u1ea5t b\u1ea1i trong vi\u1ec7c g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi th\u1ebf gi\u1edbi b\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m d\u1eabn \u0111\u1ea7u v\u00e0 ti\u00ean phong c\u1ee7a h\u1ecd, v\u00e0 m\u1eb7c d\u00f9 h\u1ecd l\u00e0 \u0111\u1ed1i th\u1ee7, m\u1ed7i ng\u01b0\u1eddi c\u00f3 m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eautrung th\u00e0nh v\u1edbi n\u00f3.<\/p>\r\n

V\u1eady h\u1ecd l\u00e0m n\u00f3 nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\r\n

C\u00e1c c\u00f4ng ty nh\u01b0 Apple, Microsoft, Google v\u00e0 Facebook l\u00e0 nh\u1eefng ng\u01b0\u1eddi khai th\u00e1c d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng hi\u1ec7u qu\u1ea3 nh\u1ea5t th\u1ebf gi\u1edbi.\u00a0B\u1eb1ng c\u00e1ch \u0111i s\u00e2u v\u00e0o d\u1eef li\u1ec7u n\u00e0y, gi\u00fap h\u1ecd ph\u00e2n t\u00edch h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 do \u0111\u00f3, hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ed1t h\u01a1n.<\/p>\r\n

\u0110\u00f3 l\u00e0 b\u00ed m\u1eadt \u0111\u1eb1ng sau m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ec9nh cao – \u0111\u00e3 bi\u1ebft kh\u00e1ch h\u00e0ng mu\u1ed1n g\u00ec\u00a0v\u00e0 mang l\u1ea1i cho kh\u00e1ch h\u00e0ng.<\/p>\r\n

Theo d\u00f5i th\u1ecb tr\u01b0\u1eddng<\/strong><\/h1>\r\n

V\u00ec v\u1eady, tr\u01b0\u1edbc khi b\u1ea1n k\u1ebft h\u1ee3p m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh ho\u1eb7c chi\u1ebfn l\u01b0\u1ee3c marketing m\u1edbi, h\u00e3y ti\u1ebfn h\u00e0nh ki\u1ec3m tra d\u1eef li\u1ec7u.\u00a0Theo d\u00f5i th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i t\u01b0\u1ee3ng th\u00edch h\u1ee3p c\u1ee7a b\u1ea1n, th\u1ecb hi\u1ebfu v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd, m\u00f4 h\u00ecnh h\u00e0nh vi mua h\u00e0ng c\u1ee7a h\u1ecd, v.v.\u00a0B\u1ea1n c\u00f3 th\u1ec3 \u0111ang b\u00e1n m\u00f3n th\u1ecbt b\u00f2 th\u0103n ngon nh\u1ea5t tr\u00ean to\u00e0n th\u1ebf gi\u1edbi – nh\u01b0ng n\u1ebfu kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ng\u01b0\u1eddi kh\u00f4ng th\u00edch \u0103n th\u1ecbt b\u00f2 th\u00ec hi\u1ec3n nhi\u00ean s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u0169ng l\u00e0 s\u1ea3n ph\u1ea9m b\u1ecf \u0111i.<\/p>\r\n

Ch\u1ec9 c\u1ea7n m\u1ed9t v\u00e0i thao t\u00e1c kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/a><\/strong> c\u0169ng \u0111\u00e3 t\u1ea1o n\u1ec1n t\u1ea3ng cho vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau\u00a0ch\u00ednh x\u00e1c h\u01a1n<\/strong>,\u00a0s\u1eafp x\u1ebfp h\u1ee3p l\u00fd\u00a0<\/strong>and\u00a0d\u1ef1a tr\u00ean d\u1eef li\u1ec7u\u00a0<\/strong>– sau t\u1ea5t c\u1ea3,\u00a0d\u1eef li\u1ec7u kh\u00f4ng bao gi\u1edd n\u00f3i d\u1ed1i<\/em>\u00a0!\u00a0Khi b\u1ea1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 kh\u00e1ch h\u00e0ng, hi\u1ec7u su\u1ea5t s\u1ea3n ph\u1ea9m v\u00e0 th\u1ee9 h\u1ea1ng th\u1ecb tr\u01b0\u1eddng, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 \u0111\u1ed3ng th\u1eddi th\u00fac \u0111\u1ea9y c\u1ea3 doanh s\u1ed1 v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\r\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ed1n l\u00fd do t\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u1ea7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u1ebfu mu\u1ed1n ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng:<\/p>\r\n

1. Gi\u1ea3m thi\u1ec3u r\u1ee7i ro<\/strong><\/p>\r\n

Vi\u1ec7c kinh doanh tr\u00e0n ng\u1eadp c\u00e1c quy\u1ebft \u0111\u1ecbnh\u00a0\u1ea3nh h\u01b0\u1edfng\u00a0m\u1ea1nh m\u1ebd\u00a0\u0111\u1ebfn c\u00f4ng ty c\u1ee7a b\u1ea1n, t\u00edch c\u1ef1c ho\u1eb7c ti\u00eau c\u1ef1c.\u00a0Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u1ed1t\u00a0li\u00ean quan \u0111\u1ebfn\u00a0\u0111\u00e1nh gi\u00e1 r\u1ee7i ro l\u1edbn\u00a0– cho b\u1ea1n bi\u1ebft c\u1ea3 hai – c\u00e1nh c\u1eeda ph\u1ea3i \u0111\u00f3ng l\u1ea1i, c\u0169ng nh\u01b0 nh\u1eefng c\u00e1nh c\u1eeda m\u1edf ra \u0111\u1ec3 th\u00e0nh c\u00f4ng.<\/p>\r\n

B\u1ea1n c\u00f3 mu\u1ed1n m\u1edf r\u1ed9ng kinh doanh v\u00e0o Trung \u0110\u00f4ng kh\u00f4ng?\u00a0T\u1ea5t nhi\u00ean, c\u00f3 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng \u1edf \u0111\u00f3.\u00a0Nh\u01b0ng nh\u1eefng ng\u01b0\u1eddi \u1edf \u0111\u00f3 th\u1eadm ch\u00ed quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n?\u00a0\u0110\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n c\u00f3 nh\u1eefng ch\u1ed7 \u0111\u1ee9ng n\u00e0o?\u00a0\u0110\u00e2y l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi b\u1ea1n mu\u1ed1n \u0111\u01b0\u1ee3c\u00a0tr\u1ea3 l\u1eddi\u00a0tr\u01b0\u1edbc khi\u00a0b\u01b0\u1edbc v\u00e0o khu v\u1ef1c h\u00f4n m\u1eb7t tr\u1eddi (v\u00e0 d\u1ea7u).<\/p>\r\n

\r\n

>> Xem th\u00eam: C\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ecbnh h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng? T\u1ea1i sao ph\u1ea3i l\u00e0m nh\u01b0 v\u1eady?<\/a><\/strong><\/p>\r\n<\/blockquote>\r\n

2. Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng- tr\u01b0\u1edbc khi ng\u01b0\u1eddi kh\u00e1c l\u00e0m<\/strong><\/p>\r\n

C\u00e1c c\u00f4ng ty th\u00e0nh c\u00f4ng khi kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u\/s\u1ea3n ph\u1ea9m.\u00a0B\u1ea1n C\u1ea6N ph\u1ea3i bi\u1ebft kh\u00e1ch h\u00e0ng ngh\u0129 g\u00ec v\u1ec1 b\u1ea1n v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n – v\u00e0 tr\u1ea3 l\u1eddi c\u00e1c v\u1ea5n \u0111\u1ec1, kh\u00f3 kh\u0103n c\u1ee7a h\u1ecd c\u00e0ng s\u1edbm v\u00e0 c\u00e0ng t\u00edch c\u1ef1c c\u00e0ng t\u1ed1t.\u00a0Trong th\u1ebf gi\u1edbi c\u1ee7a c\u00f4ng ngh\u1ec7, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 c\u00e1c k\u00eanh ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i – r\u1ea5t kh\u00f3 ki\u1ec3m so\u00e1t nh\u1eefng \u00fd ki\u1ebfn ti\u00eau c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\r\n

C\u00e1c cu\u1ed9c th\u0103m d\u00f2 tr\u00ean Twitter, AMAs b\u1edfi nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00fd ch\u1ee7 ch\u1ed1t v\u00e0 ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng cho c\u00e1c \u0111\u00e1nh gi\u00e1 \/ nh\u1eadn x\u00e9t – t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y \u0111i m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i \u0111\u1ec3 hi\u1ec3u m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. Cu\u1ed1i c\u00f9ng, ngay c\u1ea3 khi s\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n mu\u1ed1n bi\u1ebft r\u1eb1ng b\u1ea1n \u0111ang l\u1eafng nghe h\u1ecd.<\/p>\r\n

3. X\u00e2y d\u1ef1ng ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u\u00a0<\/strong><\/p>\r\n

Vi\u1ec7c k\u1ef3 v\u1ecdng v\u00e0o s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 kh\u00f4ng \u0111\u1ee7 – x\u00e9t cho c\u00f9ng, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 do kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh, \u0111\u00f3 l\u00e0 nh\u1eefng g\u00ec c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau (bao g\u1ed3m c\u1ea3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng) ngh\u0129 v\u1ec1 b\u1ea1n!<\/p>\r\n

T\u00ecm hi\u1ec3u nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111ang n\u00f3i v\u1ec1 b\u1ea1n.\u00a0S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 \u0111\u00e1nh h\u01a1i x\u00e3 h\u1ed9i \u0111\u1ec3 truy qu\u00e9t c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c trang web truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 nh\u1eadn d\u1eef li\u1ec7u c\u1ed1t l\u00f5i v\u00e0 kh\u00e1ch quan v\u1ec1 c\u00e1ch c\u1ea3m nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.\u00a0B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch c\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea n\u00e0y, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3 v\u1ec1 hi\u1ec7u qu\u1ea3 kinh doanh c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u1eb7c bi\u1ec7t l\u00e0 so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n.<\/p>\r\n

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> B\u00e0i vi\u1ebft li\u00ean quan: C\u00e1ch ph\u00e2n t\u00edch ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng v\u00e0 x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/a><\/strong><\/p>\r\n<\/blockquote>\r\n

4. T\u0103ng quy m\u00f4 b\u00e1n h\u00e0ng<\/strong><\/p>\r\n

H\u00e3y \u0111\u1ed1i m\u1eb7t v\u1edbi n\u00f3, \u0111i\u1ec3m m\u1ea5u ch\u1ed1t \u1edf \u0111\u00e2y l\u00e0\u00a0ch\u00fang ta c\u1ea7n m\u1ed9t v\u1ebft s\u01b0ng \u1edf d\u00f2ng d\u01b0\u1edbi c\u00f9ng c\u1ee7a ch\u00fang ta!\u00a0<\/em>T\u1ea5t c\u1ea3 c\u00e1c nghi\u00ean c\u1ee9u m\u00e0 ch\u00fang t\u00f4i \u0111\u01b0a v\u00e0o l\u00e0 \u0111\u1ec3 t\u0103ng doanh thu th\u00f4ng qua b\u00e1n h\u00e0ng – v\u00e0 v\u00ec hi\u1ec7n t\u1ea1i ch\u00fang t\u00f4i \u0111\u00e3 nh\u1ea5n m\u1ea1nh qu\u00e1 nhi\u1ec1u (v\u00ec m\u1ed9t l\u00fd do ch\u00ednh \u0111\u00e1ng), b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t m\u1ee9c \u0111\u1ed9 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\r\n

D\u1eef li\u1ec7u l\u00e0 r\u1ea5t quan tr\u1ecdng.\u00a0Kh\u00f4ng s\u1eed d\u1ee5ng n\u00f3 l\u00e0 m\u1ed9t t\u1ed9i l\u1ed7i h\u1ed3ng y.<\/p>\r\n

H\u00e3y chuy\u1ec3n sang m\u1ed9t trong nh\u1eefng ph\u1ea7n thi\u1ebft y\u1ebfu nh\u1ea5t c\u1ee7a nghi\u00ean c\u1ee9u – Ph\u00e2n t\u00edch c\u1ea1nh tranh<\/p>\r\n

\u0110o l\u01b0\u1eddng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh\u00a0<\/strong><\/h1>\r\n

Ph\u00e2n t\u00edch c\u1ea1nh tranh l\u00e0 qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a> v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd – \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd so v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a ch\u00ednh m\u00ecnh<\/em><\/p>\r\n

Khi m\u1ecdi ng\u01b0\u1eddi nh\u00ecn th\u1ea5y s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean h\u1ecd l\u00e0m l\u00e0 so s\u00e1nh v\u1ec1 m\u1eb7t tinh th\u1ea7n:<\/p>\r\n