{"id":7287,"date":"2019-08-16T16:47:38","date_gmt":"2019-08-16T09:47:38","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7287"},"modified":"2020-02-19T12:05:44","modified_gmt":"2020-02-19T05:05:44","slug":"hai-nhom-influencers-ma-moi-thuong-hieu-nen-hop-tac","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/hai-nhom-influencers-ma-moi-thuong-hieu-nen-hop-tac\/","title":{"rendered":"Hai nh\u00f3m Influencers m\u00e0 m\u1ecdi th\u01b0\u01a1ng hi\u1ec7u n\u00ean h\u1ee3p t\u00e1c"},"content":{"rendered":"

Influencer \u0111ang ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, chi ti\u00eau cho nh\u1eefng influencer \u0111ang ng\u00e0y c\u00e0ng t\u0103ng cao. D\u00f9 r\u1ea5t kh\u00f3 \u0111o l\u01b0\u1eddng v\u1ec1 \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a h\u1ecd, v\u00e0 c\u00f3 nhi\u1ec1u tranh c\u00e3i v\u1ec1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i gi\u1ea3, nh\u01b0ng t\u1eeb k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng cho th\u1ea5y, influencer v\u1eabn lu\u00f4n \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 th\u1ef1c s\u1ef1 l\u1edbn lao. V\u1edbi vi\u1ec7c c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Instagram, Youtube, Tiktok \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c y\u00eau th\u00edch h\u01a1n, s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c influencer v\u1eabn ch\u01b0a c\u00f3 d\u1ea5u hi\u1ec7u n\u00e0o s\u1ebd s\u1ebd d\u1eebng l\u1ea1i.<\/p>\r\n

Nh\u1edd v\u00e0o s\u1ef1 hi\u1ec7u qu\u1ea3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng cho nhi\u1ec1u chi\u1ebfn d\u1ecbch, c\u00e1c c\u00f4ng ty ng\u00e0y nay s\u1eb5n s\u00e0ng chi ti\u00eau cho influencer marketing. Nh\u01b0ng c\u00e2u h\u1ecfi l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng h\u1ecd v\u1edbi ng\u00e2n s\u00e1ch nh\u1ecf h\u01a1n m\u00e0 v\u1eabn \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 r\u00f5 r\u1ec7t? N\u1ebfu mu\u1ed1n nh\u01b0 v\u1eady, thay v\u00ec \u0111\u1ed5 h\u00e0ng n\u00fai ti\u1ec1n v\u00e0o c\u00e1c influencer t\u1ea7m c\u1ee1 m\u00e0 b\u1ea1n ch\u1eb3ng th\u1ec3 \u0111o \u0111\u1ebfm \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1edbi \u0111\u00e2u, h\u00e3y t\u1eadp trung v\u00e0o nh\u1eefng nh\u00f3m influencer nh\u1ecf h\u01a1n, nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ed9t nh\u00f3m nh\u1ecf h\u01a1n, nh\u01b0ng th\u1ef1c s\u1ef1 l\u00e0 kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n \u0111ang nh\u1eafm t\u1edbi.<\/p>\r\n

>>> Xem th\u00eam: 3 c\u1ea5p \u0111\u1ed9 v\u1ec1 social insights tr\u00ean Digital marketing<\/a><\/strong><\/p>\r\n

B\u00e0i vi\u1ebft s\u1ebd gi\u1edbi thi\u1ec7u cho b\u1ea1n v\u1ec1 hai nh\u00f3m influencer hi\u1ec7u qu\u1ea3 m\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u00ean h\u1ee3p t\u00e1c, v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u1ef1a ch\u1ecdn co \u0111\u00fang.<\/p>\r\n

Influencer Marketing l\u00e0 g\u00ec?<\/h1>\r\n

Influencer marketing l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p ho\u00e0n h\u1ea3o gi\u1eefa h\u00ecnh th\u1ee9c marketing truy\u1ec1n th\u1ed1ng v\u00e0 hi\u1ec7n \u0111\u1ea1i. L\u1ea5y \u00fd t\u01b0\u1edfng t\u1eeb vi\u1ec7c \u0111\u01b0a ng\u01b0\u1eddi c\u00f3 s\u1ef1 n\u1ed5i ti\u1ebfng, s\u1ee9c \u1ea3nh h\u01b0\u1edfng v\u00e0o chi\u1ebfn d\u1ecbch \u0111\u1ec3 t\u1eadn d\u1ee5ng ch\u00ednh s\u1ef1 n\u1ed5i ti\u1ebfng c\u1ee7a h\u1ecd cho vi\u1ec7c lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p.<\/p>\r\n

\u0110i\u1ec1u l\u00e0m cho m\u1ed9t ng\u01b0\u1eddi tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng l\u00e0 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a h\u1ecd tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, website. Trong b\u1ea5t c\u1ee9 ng\u00e0nh ngh\u1ec1 n\u00e0o, c\u0169ng c\u00f3 nh\u1eefng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng, h\u1ecd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c nh\u1eadn ra.<\/p>\r\n

Hai nh\u00f3m influencer m\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u00ean h\u1ee3p t\u00e1c<\/h1>\r\n

The Everyday Influencers<\/strong><\/h2>\r\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng minh bi\u1ebft r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng influencer l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c l\u00e2u d\u00e0i. Chi\u1ebfn l\u01b0\u1ee3c l\u00e2u d\u00e0i \u0111\u00f3 s\u1ebd th\u1ef1c s\u1ef1 c\u00f3 hi\u1ec7u qu\u1ea3 v\u00e0 \u00edt t\u1ed1n k\u00e9m n\u1ebfu m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u bi\u1ebfn ch\u00ednh nh\u1eefng kh\u00e1ch h\u00e0ng \u1ee7ng h\u1ed9 m\u00ecnh tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng. \u0110\u1ec3 l\u00e0m vi\u1ec7c n\u00e0y, doanh nghi\u1ec7p s\u1ebd c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 g\u1ea7n g\u0169i v\u1edbi kh\u00e1ch h\u00e0ng, lan t\u1ecfa nh\u1eefng c\u00e2u chuy\u1ec7n c\u1ee7a h\u1ecd.<\/p>\r\n

H\u00e3y c\u00f9ng \u0111\u1ebfn v\u1edbi v\u00ed d\u1ee5 v\u1ec1 Monlucky Cold Snacks v\u1ec1 c\u00e1ch h\u1ecd l\u00e0m vi\u1ec7c v\u1edbi The Everyday Influencer. H\u1ecd \u0111\u00e3 t\u1ea1o c\u1ea3 m\u1ed9t trang tr\u00ean website c\u1ee7a m\u00ecnh cho nh\u1eefng ng\u01b0\u1eddi t\u1ef1 g\u1ecdi m\u00ecnh l\u00e0 “cold snackin fool”. H\u1ecd m\u1eddi m\u1ecdi ng\u01b0\u1eddi chia s\u1ebb v\u1ec1 c\u00e1ch h\u1ecd s\u1eed d\u1ee5ng v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. B\u1ea5t c\u1ee9 kh\u00e1ch h\u00e0ng n\u00e0o c\u0169ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd \u0111\u1ec3 c\u00f3 th\u1ec3 tham gia ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 \u0111\u0103ng t\u1ea3i n\u1ed9i dung l\u00ean trang web n\u00e0y.<\/p>\r\n

\"\"<\/a><\/p>\r\n

Nh\u01b0ng n\u1ebfu b\u1ea1n kh\u00f4ng mu\u1ed1n t\u1ea1o m\u1ed9t trang tr\u00ean web c\u1ee7a m\u00ecnh nh\u01b0 v\u1eady, hay \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 kh\u00f4ng hi\u1ec7u qu\u1ea3, th\u00ec vi\u1ec7c \u0111\u0103ng l\u1ea1i n\u1ed9i dung m\u00e0 kh\u00e1ch h\u00e0ng g\u1eafn th\u1ebb b\u1ea1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi. \u0110\u00f3 l\u00e0 c\u00e1ch m\u00e0 Moorea Seal \u0111\u00e3 s\u1eed d\u1ee5ng Instagram \u0111\u1ec3 l\u00e0m nh\u01b0 v\u1eady. H\u1ecd \u0111\u0103ng l\u1ea1i nh\u1eefng b\u1ee9c \u1ea3nh \u0111\u01b0\u1ee3c ch\u1ee5p b\u1edfi kh\u00e1ch h\u00e0ng m\u1eb7c qu\u1ea7n \u00e1o m\u00e0 h\u1ecd mua t\u1ea1i Moorea Seal.<\/p>\r\n

\"\"<\/a><\/p>\r\n

Micro-Influencers: C\u00e1ch th\u1ee9c Word of Mouth m\u1edbi\u00a0<\/strong><\/h2>\r\n

Micro-Influencer l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 l\u01b0\u1ee3ng theo d\u00f5i nh\u1ecf. V\u00e0 t\u00f9y thu\u1ed9c v\u00e0o t\u1eebng ng\u00e0nh th\u00ec s\u1ed1 l\u01b0\u1ee3ng theo d\u00f5i th\u1ebf n\u00e0o l\u00e0 nh\u1ecf s\u1ebd \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh h\u1ebft s\u1ee9c kh\u00e1c nhau.\u00a0<\/p>\r\n

Micro-Influencer th\u00ec c\u00f3 \u1ea3nh h\u01b0\u1edfng trong m\u1ed9t c\u1ed9ng \u0111\u1ed3ng nh\u1ecf v\u00e0 c\u00e1 bi\u1ec7t h\u01a1n. B\u1edfi h\u1ecd ch\u1ec9 n\u00f3i v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1, m\u1ed9t ng\u00e0nh, ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ed9t \u0111\u1ecba ph\u01b0\u01a1ng nh\u1ea5t \u0111\u1ecbnh. V\u00e0 theo th\u1ed1ng k\u00ea, c\u00f3 t\u1edbi 82% ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m theo nh\u1eefng l\u1eddi khuy\u00ean th\u00ec micro-influencer.<\/p>\r\n

Khi x\u00e1c \u0111\u1ecbnh micro-influencer th\u00edch h\u1ee3p cho chi\u1ebfn d\u1ecbch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 xem x\u00e9t s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i. \u0110\u01b0\u01a1ng nhi\u00ean c\u0169ng c\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c m\u00e0 b\u1ea1n c\u1ea7n xem x\u00e9t khi l\u1ef1a ch\u1ecdn micro-influencer \u0111\u1ec3 l\u00e0m vi\u1ec7c nh\u01b0 khu v\u1ef1c \u0111\u1ecba l\u00fd, \u0111\u1ed9 tu\u1ed5i,… C\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd ph\u1ee5c v\u1ee5 cho c\u00f9ng m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 c\u00f4ng ty \u0111ang nh\u1eafm t\u1edbi v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecd ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\r\n

>>> Xem th\u00eam: Xu h\u01b0\u1edbng Social Media 2020<\/a><\/strong><\/p>\r\n

L\u00e0m vi\u1ec7c v\u1edbi Influencer<\/h1>\r\n

L\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng n\u00e0y c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 nhi\u1ec1u h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi c\u00e1c v\u00ed d\u1ee5 \u0111\u01b0\u1ee3c chia s\u1ebb \u0111\u1ec3 h\u1ee3p t\u00e1c v\u1edbi The Everday Influencers nh\u01b0ng c\u00f3 m\u1ed9t s\u1ed1 chi\u1ebfn thu\u1eadt \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 b\u1eaft \u0111\u1ea7u l\u00e0m vi\u1ec7c v\u1edbi h\u1ecd. M\u1eb7c d\u00f9 v\u1eady, \u0111i\u1ec1u l\u1edbn nh\u1ea5t c\u1ea7n nh\u1edb l\u00e0 h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c v\u1edbi b\u1ea1n n\u1ebfu b\u1ea1n s\u1eb5n s\u00e0ng h\u1ee3p t\u00e1c.<\/p>\r\n

Tr\u01b0\u1edbc khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u1eaft \u0111\u1ea7u ti\u1ebfp c\u1eadn v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng, h\u1ecd th\u01b0\u1eddng ngh\u0129 r\u1eb1ng h\u1ecd s\u1ebd c\u1ea7n chia s\u1ebb to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch ph\u00e1c th\u1ea3o chi ti\u1ebft t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh ph\u1ea3i t\u1ed1t ngay l\u1eadp t\u1ee9c, nh\u01b0ng \u0111i\u1ec1u n\u00e0y \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f4ng c\u1ea7n thi\u1ebft.\u00a0Tr\u00ean th\u1ef1c t\u1ebf, vi\u1ec7c chu\u1ea9n b\u1ecb m\u1ed9t chi\u1ebfn d\u1ecbch v\u00e0 th\u00f4ng \u0111i\u1ec7p qu\u00e1 c\u1ee9ng nh\u1eafc v\u00e0 nghi\u00eam ng\u1eb7t c\u00f3 th\u1ec3 l\u00e0m thay \u0111\u1ed5i ti\u00eau c\u1ef1c \u0111\u1ebfn nh\u00f3m Influencer n\u00e0y.<\/p>\r\n

Trong m\u1ed9t b\u00e1o c\u00e1o g\u1ea7n \u0111\u00e2y t\u1eeb Altimet\u00a0, 77% nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng n\u00f3i r\u1eb1ng h\u1ecd s\u1eb5n s\u00e0ng li\u00ean t\u1ee5c l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u cho h\u1ecd t\u1ef1 do s\u00e1ng t\u1ea1o trong c\u00e1c d\u1ef1 \u00e1n c\u1ee7a h\u1ecd.\u00a0H\u00e3y nh\u1edb r\u1eb1ng, nh\u1eefng ng\u01b0\u1eddi c\u00f3 Influencers bi\u1ebft r\u00f5 c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd nh\u1ea5t.\u00a0H\u1ee3p t\u00e1c l\u00e0 ch\u00eca kh\u00f3a v\u00e0 c\u00e1c khuy\u1ebfn ngh\u1ecb s\u00e1ng t\u1ea1o c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 s\u1ebd t\u1ea1o ra m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao h\u01a1n v\u1edbi c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau.\u00a0<\/p>\r\n

S\u1ef1 h\u1ee3p t\u00e1c c\u1ee7a Arcadia Publishing v\u1edbi Fuzzy Puppet l\u00e0 m\u1ed9t v\u00ed d\u1ee5 ho\u00e0n h\u1ea3o cho l\u00fd do t\u1ea1i sao c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean tin t\u01b0\u1edfng v\u00e0o \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o c\u1ee7a nh\u1eefng Micro- Influencers. \u0110\u1ec3 cung c\u1ea5p b\u1ed1i c\u1ea3nh, Arcadia Publishing \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi nh\u00e0 s\u1ea3n xu\u1ea5t Fuzzy Puppet trong m\u1ed9t chi\u1ebfn d\u1ecbch m\u00e0 h\u1ecd \u0111ang qu\u1ea3ng b\u00e1 vi\u1ec7c ph\u00e1t h\u00e0nh m\u1ed9t b\u1ed9 s\u00e1ch thi\u1ebfu nhi m\u1edbi mang t\u00ean ‘Lucky to Live in ‘. Thay v\u00ec s\u1ea3n xu\u1ea5t m\u1ed9t \u0111o\u1ea1n video ng\u1eafn trong \u0111\u00f3 Fuzzy Puppet l\u1ea5y t\u1eeb ch\u00ednh cu\u1ed1n s\u00e1ch, nh\u00f3m s\u1ea3n xu\u1ea5t Fuzzy Puppet \u0111\u00e3 g\u1ee3i \u00fd bao g\u1ed3m n\u00f3 nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a video l\u1edbn h\u01a1n trong \u0111\u00f3 m\u1ed9t con r\u1ed1i b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch ch\u01a1i v\u1edbi con quay fidget (v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, fidget l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 hot tr\u00ean YouTube), sau \u0111\u00f3 m\u1ecdi th\u1ee9 tr\u1edf n\u00ean t\u1ed3i t\u1ec7 v\u00e0 l\u1ed9n x\u1ed9n v\u00e0 sau t\u1ea5t c\u1ea3 con r\u1ed1i th\u01b0 gi\u00e3n b\u1eb1ng m\u1ed9t cu\u1ed1n s\u00e1ch mang t\u00ean \u201cLucky to Live In\u201d.<\/p>\r\n