{"id":7264,"date":"2019-08-16T11:34:58","date_gmt":"2019-08-16T04:34:58","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=7264"},"modified":"2019-12-02T09:41:04","modified_gmt":"2019-12-02T02:41:04","slug":"bao-cao-xu-huong-internet-thuong-nien-2019","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/bao-cao-xu-huong-internet-thuong-nien-2019\/","title":{"rendered":"B\u00e1o c\u00e1o xu h\u01b0\u1edbng Internet th\u01b0\u1eddng ni\u00ean 2019"},"content":{"rendered":"

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u00f3m t\u1eaft nh\u1eefng kh\u00eda c\u1ea1nh n\u1ed5i b\u1eadt c\u1ee7a xu h\u01b0\u1edbng internet tr\u00ean to\u00e0n c\u1ea7u<\/strong> n\u0103m 2019 c\u1ee7a Bond Capital.<\/p>\n

S\u1eed d\u1ee5ng internet to\u00e0n c\u1ea7u > 50%<\/strong><\/h1>\n

S\u1eed d\u1ee5ng Internet \u0111\u00e3 \u0111\u1ea1t con s\u1ed1 k\u1ef7 l\u1ee5c, v\u1edbi g\u1ea7n b\u1ed1n t\u1ef7 ng\u01b0\u1eddi d\u00f9ng internet to\u00e0n c\u1ea7u:<\/p>\n

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C\u00f3 v\u1ebb nh\u01b0 ch\u00fang ta \u0111ang \u0111\u1ea1t \u0111\u1ebfn \u0111i\u1ec3m b\u00e3o h\u00f2a khi t\u0103ng tr\u01b0\u1edfng (\u00edt nh\u1ea5t l\u00e0 \u1edf ph\u01b0\u01a1ng T\u00e2y) \u0111ang ch\u1eadm l\u1ea1i.\u00a0T\u0103ng tr\u01b0\u1edfng ch\u1eadm l\u1ea1i t\u1edbi 6%, ch\u1ee7 y\u1ebfu v\u00ec r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 s\u1eed d\u1ee5ng internet.\u00a0M\u1ed9t trong nh\u1eefng \u0111\u1ed9ng l\u1ef1c ch\u00ednh c\u1ee7a s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a nh\u1eefng n\u0103m tr\u01b0\u1edbc l\u00e0 s\u1ef1 gia t\u0103ng doanh s\u1ed1 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, hi\u1ec7n \u0111ang gi\u1ea3m v\u00ec m\u1ed9t t\u1ef7 l\u1ec7 l\u1edbn s\u1ed1 ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 smartphone v\u00e0\u00a0kh\u00f4ng c\u1ea3m th\u1ea5y c\u1ea7n ph\u1ea3i n\u00e2ng c\u1ea5p th\u01b0\u1eddng xuy\u00ean\u00a0do c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.<\/p>\n

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C\u00f4ng ngh\u1ec7 th\u1ed1ng tr\u1ecb kinh doanh to\u00e0n c\u1ea7u<\/strong><\/h1>\n

B\u1ea3y trong s\u1ed1 m\u01b0\u1eddi c\u00f4ng ty c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi theo v\u1ed1n h\u00f3a th\u1ecb tr\u01b0\u1eddng l\u00e0 c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7.<\/p>\n

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\u0110i\u1ec1u n\u00e0y nh\u1ea5n m\u1ea1nh s\u1ef1 th\u1ed1ng tr\u1ecb li\u00ean t\u1ee5c c\u1ee7a c\u00e1c n\u01b0\u1edbc c\u00f3 n\u1ec1n c\u00f4ng ngh\u1ec7 l\u1edbn (M\u1ef9) v\u00e0 \u1ea3nh h\u01b0\u1edfng c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi th\u1ebf gi\u1edbi, t\u1eeb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (Amazon), qu\u1ea3ng c\u00e1o (Google, Facebook) \u0111\u1ebfn ph\u1ea7n c\u1ee9ng (Apple, Microsoft).\u00a0V\u1edbi vi\u1ec7c Apple \u0111i theo s\u1ef1 d\u1eabn d\u1eaft c\u1ee7a Amazon v\u00e0\u00a0h\u01b0\u1edbng t\u1edbi c\u00e1c d\u1ecbch v\u1ee5\u00a0, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y s\u1ef1 gi\u00e1n \u0111o\u1ea1n h\u01a1n n\u1eefa \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi, bao g\u1ed3m TV, d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh v\u00e0 ch\u01a1i game.<\/p>\n

T\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1ed5n \u0111\u1ecbnh – nh\u01b0ng ch\u1eadm l\u1ea1i<\/strong><\/h1>\n

M\u1eb7c d\u00f9 b\u00e1o c\u00e1o c\u00f3 quan \u0111i\u1ec3m ch\u1ee7 y\u1ebfu l\u00e0 Hoa K\u1ef3, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y nh\u1eefng xu h\u01b0\u1edbng n\u00e0y l\u00e0 phong v\u0169 bi\u1ec3u cho c\u00e1c qu\u1ed1c gia kh\u00e1c \u1edf ph\u01b0\u01a1ng T\u00e2y, bao g\u1ed3m c\u1ea3 V\u01b0\u01a1ng qu\u1ed1c Anh.\u00a0B\u00e1o c\u00e1o nh\u1ea5n m\u1ea1nh r\u1eb1ng trong khi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1edf M\u1ef9 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n, th\u00ec t\u1ed1c \u0111\u1ed9 n\u00e0y ch\u1eadm h\u01a1n (t\u0103ng 12,1% trong Q4 2018 so v\u1edbi c.17% trong Q4 2017), cho th\u1ea5y \u0111i\u1ec3m b\u00e3o h\u00f2a ti\u1ec1m n\u0103ng.<\/p>\n

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Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 v\u1eabn kh\u00f4ng c\u00f3 ch\u1ed7 \u0111\u1ec3 ph\u00e1t tri\u1ec3n.\u00a0Kh\u00f4ng th\u1ec3 duy tr\u00ec m\u1ee9c t\u0103ng tr\u01b0\u1edfng cao li\u00ean t\u1ee5c trong th\u1eddi gian d\u00e0i v\u00e0 do \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng minh, hi\u1ec3u bi\u1ebft v\u1edbi\u00a0\u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb tr\u1ef1c tuy\u1ebfn\u00a0m\u1ea1nh m\u1ebd\u00a0(v\u00ed d\u1ee5 Boohoo, Etsy) c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 n\u1ed5i b\u1eadt v\u00e0 gi\u00e0nh th\u1ecb ph\u1ea7n.<\/p>\n

Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn t\u0103ng<\/strong><\/h1>\n

Chi ti\u00eau qu\u1ea3ng c\u00e1o tr\u00ean Internet \u1edf M\u1ef9 \u0111\u00e3 t\u0103ng 22% so v\u1edbi 21% trong n\u0103m 2018, v\u1edbi s\u1ef1 \u0111\u00f3ng g\u00f3p ng\u00e0y c\u00e0ng t\u0103ng t\u1eeb di \u0111\u1ed9ng.<\/p>\n

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\u0110\u00fang nh\u01b0 d\u1ef1 \u0111o\u00e1n, ph\u1ea7n l\u1edbn chi ti\u00eau t\u1eadp trung v\u00e0o Facebook v\u00e0 Google, m\u1eb7c d\u00f9 th\u1eadt th\u00fa v\u1ecb khi ghi nh\u1eadn s\u1ef1 t\u0103ng tr\u01b0\u1edfng gia t\u0103ng t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c, nh\u01b0 Amazon, Snapchat v\u00e0 Twitter.<\/p>\n

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M\u1ed9t trong nh\u1eefng l\u00fd do h\u1ea7u h\u1ebft r\u1ea5t quan t\u00e2m \u0111\u1ebfn digital marketing l\u00e0 m\u1ee9c \u0111\u1ed9 \u0111\u1ed5i m\u1edbi v\u00e0 thay \u0111\u1ed5i li\u00ean t\u1ee5c di\u1ec5n ra v\u00e0 b\u00e1o c\u00e1o x\u00e1c \u0111\u1ecbnh b\u1ed1n l\u0129nh v\u1ef1c \u0111ang th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a chi ti\u00eau qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n

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C\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 marketers \u0111ang t\u00ecm ki\u1ebfm c\u00e1c t\u00f9y ch\u1ecdn \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1 cung c\u1ea5p cho h\u1ecd c\u01a1 h\u1ed9i \u0111\u1ec3\u00a0t\u00f9y ch\u1ec9nh \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a h\u1ecd\u00a0, c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m v\u00e0 cung c\u1ea5p c\u00e1c c\u00e1ch m\u1edbi v\u00e0 th\u00fa v\u1ecb \u0111\u1ec3 mua tr\u1ef1c tuy\u1ebfn.\u00a0R\u00f5 r\u00e0ng r\u1eb1ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng ti\u1ebfp t\u1ee5c l\u00e0 \u0111\u1ecbnh d\u1ea1ng m\u1eb7c \u0111\u1ecbnh v\u00e0 Facebook v\u00e0 Google v\u1eabn l\u00e0 c\u00e1c k\u00eanh ch\u00ednh \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3.\u00a0Tuy nhi\u00ean, s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c k\u00eanh \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp v\u00e0 s\u1eafp ph\u00e1t tri\u1ec3n (v\u00ed d\u1ee5: Amazon chuy\u1ec3n sang qu\u1ea3ng c\u00e1o), c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng c\u00e1ch th\u1ee9c ng\u00e0y c\u00e0ng m\u1edbi v\u00e0 th\u00fa v\u1ecb \u0111\u1ec3 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn.<\/p>\n

>>> Xem th\u00eam: 3 c\u1ea5p \u0111\u1ed9 v\u1ec1 social insights tr\u00ean Digital marketing<\/a><\/p>\n

S<\/strong>\u1ef1<\/strong> t<\/strong>\u0103<\/strong>ng tr<\/strong>\u01b0\u1edf<\/strong>ng v<\/strong>\u1eef<\/strong>ng ch<\/strong>\u1eaf<\/strong>c<\/strong><\/h1>\n

Vi\u1ec7c s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 \u1edf M\u1ef9 \u0111\u00e3 t\u0103ng t\u1ed1c, t\u0103ng 7% so v\u1edbi n\u0103m tr\u01b0\u1edbc, v\u1edbi ng\u01b0\u1eddi M\u1ef9 d\u00e0nh 6,3 gi\u1edd m\u1ed7i ng\u00e0y trong n\u0103m 2018.<\/p>\n

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Ph\u1ea7n l\u1edbn s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u1ebfn t\u1eeb thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 c\u00e1c thi\u1ebft b\u1ecb \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i kh\u00e1c, trong khi th\u1eddi gian d\u00e0nh cho m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n \/ m\u00e1y t\u00ednh x\u00e1ch tay \u0111\u00e3 gi\u1ea3m.\u00a0M\u1ed9t l\u1ea7n n\u1eefa, \u0111\u00e2y l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u r\u00f5 r\u00e0ng v\u1ec1 n\u01a1i c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o n\u00ean t\u1eadp trung s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd v\u00e0 c\u00e1c \u0111\u1ecbnh d\u1ea1ng h\u1ecd n\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thu h\u00fat v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3.<\/p>\n

M\u1ed9t trong nh\u1eefng \u0111i\u1ec3m quan tr\u1ecdng trong \u0111\u00e1nh gi\u00e1 c\u1ee7a ch\u00fang ta v\u1ec1\u00a0nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t c\u1ee7a Thinkbox l\u00e0 vi\u1ec7c xem TV \u1ed5n \u0111\u1ecbnh \u1edf Anh\u00a0, mang \u0111\u1ebfn cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch l\u00fd t\u01b0\u1edfng \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u1edf quy m\u00f4.\u00a0\u0110\u00e2y c\u0169ng l\u00e0 tr\u01b0\u1eddng h\u1ee3p \u1edf M\u1ef9 m\u1eb7c d\u00f9 k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang ch\u1ee9ng ki\u1ebfn \u200b\u200bs\u1ef1 t\u0103ng tr\u01b0\u1edfng r\u1ea5t m\u1ea1nh v\u1edbi chi ph\u00ed cho TV v\u00e0 trong ph\u1ea7n sau c\u1ee7a n\u0103m 2018 \u0111\u00e3 d\u00e0nh nhi\u1ec1u th\u1eddi gian cho \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng h\u01a1n tr\u00ean TV.<\/p>\n

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\u00a0<\/p>\n

\"\"<\/a>Khi m\u1ecdi ng\u01b0\u1eddi ti\u1ebfp t\u1ee5c thay \u0111\u1ed5i th\u00f3i quen xem c\u1ee7a h\u1ecd, c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u00e3 c\u1ea3i thi\u1ec7n c\u00e1c \u0111\u1ec1 xu\u1ea5t video tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd.\u00a0YouTube v\u00e0 Instagram \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng ki\u1ebfn \u200b\u200bm\u1ee9c t\u0103ng m\u1ea1nh nh\u1ea5t.<\/p>\n

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Khi xu h\u01b0\u1edbng video tr\u1ef1c tuy\u1ebfn (d\u1ea1ng ng\u1eafn) ti\u1ebfp t\u1ee5c, s\u1ebd r\u1ea5t th\u00fa v\u1ecb \u0111\u1ec3 xem li\u1ec7u \u0111i\u1ec1u n\u00e0y c\u00f3 d\u1ecbch sang Anh v\u00e0 c\u00e1ch c\u00e1c marketers th\u00edch nghi hay kh\u00f4ng.<\/p>\n

>>> Xem th\u00eam: \u00dd ki\u1ebfn kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p?<\/a><\/p>\n

M\u1ecdi ng\u01b0\u1eddi chia s\u1ebb h\u00ecnh \u1ea3nh v\u00e0 video<\/strong><\/h1>\n

R\u1ea5t nhi\u1ec1u th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Facebook, Instagram v\u00e0 YouTube c\u00f3 li\u00ean quan \u0111\u1ebfn k\u1ef9 n\u0103ng c\u1ee7a h\u1ecd trong vi\u1ec7c th\u00fac \u0111\u1ea9y mong mu\u1ed1n b\u1ea9m sinh c\u1ee7a m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec3 chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh. H\u00ecnh \u1ea3nh l\u00e0 h\u00ecnh th\u1ee9c l\u00e2u \u0111\u1eddi nh\u1ea5t c\u1ee7a ‘giao ti\u1ebfp c\u00f3 th\u1ec3 v\u1eadn chuy\u1ec3n’ v\u00e0 trong 20 n\u0103m qua, ch\u00fang ta \u0111\u00e3 th\u1ea5y c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c \u0111\u1eb7t ra \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c t\u1ea1o hi\u1ec7u qu\u1ea3 h\u00ecnh \u1ea3nh.<\/p>\n

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Do k\u1ebft qu\u1ea3 c\u1ee7a nh\u1eefng n\u1ec1n t\u1ea3ng n\u00e0y, ch\u00fang ta \u0111\u00e3 th\u1ea5y s\u1ef1 c\u1ea3i thi\u1ec7n li\u00ean t\u1ee5c v\u1ec1 ch\u1ee9c n\u0103ng tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau.<\/p>\n

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Xu h\u01b0\u1edbng \u0111\u00e1ng ch\u00fa \u00fd kh\u00e1c<\/strong><\/h1>\n

Ngo\u00e0i ra, \u0111\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng v\u00e0 hi\u1ec3u bi\u1ebft \u0111\u00e1ng ch\u00fa \u00fd kh\u00e1c t\u1eeb b\u00e1o c\u00e1o c\u1ee7a Bond Capital:<\/p>\n

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  • Ch\u01a1i game t\u01b0\u01a1ng t\u00e1c<\/strong>\u0111ang tr\u1edf th\u00e0nh m\u1ed9t c\u00e1ch ng\u00e0y c\u00e0ng ph\u00f9 h\u1ee3p \u0111\u1ec3 giao ti\u1ebfp. S\u1ef1 \u0111\u1ed5i m\u1edbi m\u1ea1nh m\u1ebd tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng v\u00e0 th\u1eddi gian th\u1ef1c v\u00e0 x\u00e3 h\u1ed9i theo h\u1ea7u h\u1ebft c\u00e1c c\u00e1ch.<\/li>\n
  • C\u00e1c m\u00f4 h\u00ecnh kinh doanh c\u1ee7a Freemium<\/strong>\u0111\u00e3 cho ph\u00e9p c\u00e1c c\u00f4ng ty (Spotify, Zoom, Dropbox, v.v.) ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 chuy\u1ec3n \u0111\u1ed5i t\u1ef7 l\u1ec7 t\u1ed1t sang \u0111\u0103ng k\u00fd tr\u1ea3 ph\u00ed.<\/li>\n
  • D\u1eef li\u1ec7u v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o<\/strong>, khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u00fang c\u00e1ch, c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t v\u1ec1 kh\u00e1ch h\u00e0ng b\u00e1n l\u1ebb cho th\u1ea5y m\u1ecdi ng\u01b0\u1eddi th\u00edch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c \u0111\u1ec1 xu\u1ea5t v\u00e0 \u0111\u1ec1 xu\u1ea5t \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/li>\n<\/ul>\n

    C\u00f3 m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin chi ti\u1ebft c\u1ea7n l\u1ea5y t\u1eeb b\u00e1o c\u00e1o Xu h\u01b0\u1edbng Internet c\u1ee7a Bond Capital.\u00a0 M\u1eb7c d\u00f9 b\u00e1o c\u00e1o chi\u1ebfm tr\u1ecdng t\u00e2m ch\u1ee7 y\u1ebfu \u1edf Hoa K\u1ef3, c\u00e1c xu h\u01b0\u1edbng cung c\u1ea5p b\u1ed1i c\u1ea3nh r\u1ea5t h\u1eefu \u00edch cho c\u00e1c marketers ho\u1ea1t \u0111\u1ed9ng trong b\u1ea5t k\u1ef3 ng\u00e0nh ho\u1eb7c l\u0129nh v\u1ef1c n\u00e0o.<\/p>\n

    Th\u1eadt th\u00fa v\u1ecb khi bi\u1ebft r\u1eb1ng ch\u00fang ta b\u1eaft \u0111\u1ea7u \u0111\u1ea1t \u0111\u1ebfn \u0111i\u1ec3m b\u00e3o h\u00f2a v\u1ec1 m\u1eb7t s\u1eed d\u1ee5ng internet, cho th\u1ea5y h\u1ea7u h\u1ebft c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u00f3 kh\u1ea3 n\u0103ng tr\u1ef1c tuy\u1ebfn.\u00a0Tuy nhi\u00ean, n\u1ebfu ch\u00fang ta mu\u1ed1n ti\u1ebfp c\u1eadn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y, ch\u00fang ta c\u1ea7n s\u1eed d\u1ee5ng c\u00e1c k\u00eanh v\u00e0 \u0111\u1ecbnh d\u1ea1ng ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 v\u01b0\u1ee3t tr\u1ed9i trong m\u1ed9t kh\u00f4ng gian r\u1ea5t c\u1ea1nh tranh n\u1ebfu ch\u00fang ta quy\u1ebft \u0111\u1ecbnh qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, h\u00ecnh \u1ea3nh v\u00e0 video, v\u1edbi tr\u1ecdng t\u00e2m d\u1ea1ng ng\u1eafn, d\u01b0\u1eddng nh\u01b0 l\u00e0 m\u1ed9t c\u1ee7a c\u00e1c \u0111\u1ecbnh d\u1ea1ng hi\u1ec7u qu\u1ea3 nh\u1ea5t.\u00a0TV v\u1eabn chi\u1ebfm \u01b0u th\u1ebf nh\u01b0ng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u0111ang c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng, th\u1ec3 hi\u1ec7n xu h\u01b0\u1edbng v\u00e0 s\u1edf th\u00edch thay \u0111\u1ed5i tr\u00ean c\u00e1c nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00e1c nhau.<\/p>\n

    S\u1ef1 thay \u0111\u1ed5i li\u00ean t\u1ee5c c\u1ee7a internet c\u00f3 ngh\u0129a l\u00e0 s\u1ebd c\u00f3 nhi\u1ec1u b\u00e1o c\u00e1o xu h\u01b0\u1edbng internet h\u01a1n trong t\u01b0\u01a1ng lai.\u00a0M\u1eb7c d\u00f9 kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c xu h\u01b0\u1edbng v\u00e0 d\u1ef1 b\u00e1o s\u1ebd di\u1ec5n ra ch\u00ednh x\u00e1c nh\u01b0 d\u1ef1 \u0111o\u00e1n (v\u00ed d\u1ee5: gi\u1ecdng n\u00f3i, VR v\u00e0 AR v\u1eabn ch\u01b0a c\u00f3 t\u00e1c \u0111\u1ed9ng d\u1ef1 \u0111o\u00e1n trong c\u00e1c b\u00e1o c\u00e1o tr\u01b0\u1edbc \u0111\u00f3), nh\u01b0ng th\u1eadt h\u1eefu \u00edch khi hi\u1ec3u xu h\u01b0\u1edbng v\u0129 m\u00f4 r\u1ed9ng h\u01a1n v\u00e0 m\u1ed9t s\u1ed1 thay \u0111\u1ed5i vi m\u00f4 c\u1ee5 th\u1ec3 h\u01a1n ch\u00fang ta c\u00f3 th\u1ec3 \u0111\u01b0a nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y v\u00e0o k\u1ebf ho\u1ea1ch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh.<\/p>\n

    Theo Gavin Llewellyn<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u00f3m t\u1eaft nh\u1eefng kh\u00eda c\u1ea1nh n\u1ed5i b\u1eadt c\u1ee7a xu h\u01b0\u1edbng internet tr\u00ean to\u00e0n c\u1ea7u n\u0103m 2019 c\u1ee7a Bond Capital
    \nS\u1eed d\u1ee5ng internet to\u00e0n c\u1ea7u \u1edf m\u1ee9c th<\/p>","protected":false},"author":4,"featured_media":8371,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,640,127],"tags":[656,642],"class_list":["post-7264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing-reports","category-trend","tag-insights-khach-hang","tag-social-media-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=7264"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7264\/revisions"}],"predecessor-version":[{"id":9170,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7264\/revisions\/9170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/8371"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=7264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=7264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=7264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}