T\u1ed5ng quan digital marketing<\/strong><\/h1>\nN\u1ebfu ch\u00fang ta xem x\u00e9t m\u1ed9t lo\u1ea1t c\u00e1c chi\u1ebfn thu\u1eadt k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tri\u1ec3n khai b\u1edfi m\u1ed9t t\u1ed5 ch\u1ee9c,\u00a0 trong Econsultancy UK Statistics for July 2013, n\u1eb7ng 865 trang (phi\u00ean b\u1ea3n t\u1ea1i Anh!), Bao g\u1ed3m c\u00e1c xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t v\u00e0 hi\u1ec3u bi\u1ebft th\u1ecb tr\u01b0\u1eddng cho c\u00e1c l\u0129nh v\u1ef1c ch\u1ee7 \u0111\u1ec1 c\u1ee7a qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1, marketing li\u00ean k\u1ebft, ph\u00e2n t\u00edch, vi\u1ebft blog, t\u00ecm ki\u1ebfm, marketing n\u1ed9i dung, video, \u00e2m thanh, \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, marketing email \u1ee9ng d\u1ee5ng, marketing t\u00ecm ki\u1ebfm v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. V\u00e0 trong n\u00e0y ch\u1ec9 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c l\u0129nh v\u1ef1c ch\u1ee7 \u0111\u1ec1 chung!<\/p>\n
V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 n\u1eafm \u0111\u01b0\u1ee3c m\u1ed9t lo\u1ea1t c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u01b0 v\u1eady v\u1edbi ki\u1ebfn \u200b\u200bth\u1ee9c c\u1ea7n thi\u1ebft cho t\u1ed5 ch\u1ee9c c\u1ee7a m\u00ecnh \u0111\u1ed3ng th\u1eddi, ph\u00e1t tri\u1ec3n ki\u1ebfn \u200b\u200bth\u1ee9c chuy\u00ean s\u00e2u trong m\u1ed9t ho\u1eb7c hai l\u0129nh v\u1ef1c ch\u00ednh ? <\/strong>R\u00f5 r\u00e0ng l\u00e0 kh\u00f4ng, nh\u01b0ng b\u1eb1ng c\u00e1ch hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n l\u00e0 ai, n\u01a1i h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n s\u1ebd cung c\u1ea5p cho ch\u00ednh m\u00ecnh m\u1ed9t n\u1ec1n t\u1ea3ng v\u1ec1 l\u0129nh v\u1ef1c chi\u1ebfn thu\u1eadt k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ec3 ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng c\u1ee7a m\u00ecnh.<\/p>\n\u0110i l\u00e0m <\/strong>trong c\u00e1c doanh nghi\u1ec7p <\/strong>startups?<\/strong><\/h1>\nNh\u1eefng g\u00ec m\u1ed9t m\u00f4i tr\u01b0\u1eddng startups cung c\u1ea5p cho b\u1ea1n l\u00e0 c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 s\u00e1ng t\u1ea1o \u0111\u1ec3 th\u1eed nh\u1eefng \u0111i\u1ec1u m\u1edbi v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edbi \u0111\u1ec3 t\u1ea1o ra ngu\u1ed3n doanh thu m\u1edbi cho t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n.<\/em><\/p>\nB\u1ea1n s\u1ebd th\u1ea5y m\u00ecnh \u1edf tuy\u1ebfn \u0111\u1ea7u – tr\u1edf n\u00ean b\u1eadn r\u1ed9n trong m\u1ed9t m\u1edb c\u00f4ng vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft \u0111\u1ed3ng th\u1eddi, l\u1eadp ng\u00e2n s\u00e1ch cho chi\u1ebfn d\u1ecbch PPC v\u00e0 sau \u0111\u00f3 gi\u00fap ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n t\u1ea1o m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho trang web c\u1ee7a b\u1ea1n v\u00e0 sau \u0111\u00f3 t\u1ea1o b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n trong Google Analytics \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t.<\/p>\n
B\u1ea1n s\u1ebd ph\u00e1t tri\u1ec3n c\u00e1c k\u1ef9 n\u0103ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 h\u1ecdc \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u t\u1eeb m\u00f4i tr\u01b0\u1eddng startups \u0111\u00f3.\u00a0 Tham gia v\u00e0o m\u1ed9t t\u1ed5 ch\u1ee9c startups n\u00ean \u0111i theo con \u0111\u01b0\u1eddng s\u1ef1 nghi\u1ec7p c\u1ee7a b\u1ea1n \u1edf m\u1ed9t giai \u0111o\u1ea1n n\u00e0o \u0111\u00f3 n\u1ebfu b\u1ea1n th\u1ef1c s\u1ef1 mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t Marketer d\u1ea1ng T-shaped.<\/p>\n
5 l\u00fd do \u0111\u1ec3 xem x\u00e9t m\u1ed9t cu\u1ed9c s\u1ed1ng nh\u01b0 m\u1ed9t marketer d\u1ea1ng T-shaped<\/strong><\/h2>\n\n- T\u00edch h\u1ee3p<\/strong> chuy\u00ean m\u00f4n<\/strong> t\u1ed5 ch\u1ee9c –<\/strong>Khi digital marketing ph\u00e1t tri\u1ec3n nh\u01b0 m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p, c\u00e1c marketer\u0111ang nh\u1eadn ra t\u1ea7m quan tr\u1ecdng v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a h\u1ecd v\u1edbi nhau t\u1eeb vi\u1ec7c hi\u1ec3u c\u00e1ch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u00ecm ki\u1ebfm vai tr\u00f2 trong vi\u1ec7c t\u1ea1o ra doanh s\u1ed1 s\u1ea3n ph\u1ea9m . T\u1eeb m\u1ed9t kh\u1ea3o s\u00e1t g\u1ea7n \u0111\u00e2y c\u1ee7a Econsultancy, g\u1ea7n 90% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi m\u00f4 t\u1ea3 s\u1ef1 t\u00edch h\u1ee3p l\u00e0 “c\u1ea7n thi\u1ebft v\u00e0 kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi”.<\/li>\n<\/ul>\n
Marketer d\u1ea1ng T<\/em>-shaped<\/em> cung c\u1ea5p t\u1ea7m nh\u00ecn v\u00e0 ki\u1ebfn \u200b\u200bth\u1ee9c cho m\u1ed9t t\u1ed5 ch\u1ee9c trong vi\u1ec7c t\u00ecm hi\u1ec3u m\u1ed9t s\u1ed1 k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c nhau trong qu\u00e1 tr\u00ecnh t\u00edch h\u1ee3p \u0111\u1ec3 t\u1ed5 ch\u1ee9c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn.<\/em><\/p>\n\n- N\u1eafm b\u1eaft insights kh\u00e1ch h\u00e0ng<\/strong>– Theo\u00a0Decibel Insight\u00a0\u00a0– 15% ch\u1ee7 s\u1edf h\u1eefu trang web quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean c\u1ea3m gi\u00e1c thay v\u00ec ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 d\u1eef li\u1ec7u – vai tr\u00f2 c\u1ee7a ph\u00e2n t\u00edch \u0111ang tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft trong c\u00e1c t\u1ed5 ch\u1ee9c k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ed1i v\u1edbi c\u00e1c quy\u1ebft \u0111\u1ecbnh \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c.\u00a0do \u0111\u00f3, vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t b\u1ed9 k\u1ef9 n\u0103ng r\u1ed9ng l\u1edbn bao g\u1ed3m c\u00e1c chi\u1ebfn thu\u1eadt k\u1ef9 thu\u1eadt s\u1ed1 s\u1ebd tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft \u0111\u1ed1i v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c<\/li>\n
- K\u1ef9 thu\u1eadt \/ Marketing<\/strong>– T\u1ea7m quan tr\u1ecdng c\u1ee7a k\u1ef9 thu\u1eadt l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i \u0111\u1ed1i v\u1edbi trang web \/ thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 h\u1ed7 tr\u1ee3 trong chi\u1ebfn l\u01b0\u1ee3c t\u00ecm ki\u1ebfm n\u00ean \u0111\u01b0\u1ee3c \u0111an xen v\u1edbi c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a nhau. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, kh\u00f4ng \u0111\u00fang khi ngh\u0129 Nh\u00e0 digital marketing kh\u00f4ng c\u1ea7n hi\u1ec3u b\u00ed quy\u1ebft k\u1ef9 thu\u1eadt v\u1ec1 c\u00e1ch t\u1ea1o trang HTML – \u0111i\u1ec1u \u0111\u00f3 r\u1ea5t c\u1ea7n thi\u1ebft trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1<\/li>\n
- Ki\u1ebfn th\u1ee9c k\u1ef9 thu\u1eadt s\u1ed1<\/strong>– M\u1ed9t trong nh\u1eefng thu\u1ed9c t\u00ednh quan tr\u1ecdng c\u1ee7a Marketer d\u1ea1ng T-shaped l\u00e0 s\u1ef1 gi\u00e0u c\u00f3 v\u00e0 b\u1ec1 r\u1ed9ng c\u1ee7a ki\u1ebfn \u200b\u200bth\u1ee9c trong c\u00e1c chi\u1ebfn thu\u1eadt k\u1ef9 thu\u1eadt s\u1ed1 – n\u00f3 c\u0169ng cung c\u1ea5p m\u1ed9t y\u1ebfu t\u1ed1 s\u00e1ng t\u1ea1o trong vi\u1ec7c \u0111\u01b0a k\u1ef9 n\u0103ng n\u00e0y v\u00e0o m\u1ed9t nh\u00f3m im l\u1eb7ng trong m\u1ed9t t\u1ed5 ch\u1ee9c, v\u00ed d\u1ee5 nh\u01b0 T\u00ecm ki\u1ebfm ki\u1ebfn th\u1ee9c marketing cho nh\u00f3m c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n ho\u1eb7c ph\u00e2n t\u00edch chuy\u00ean s\u00e2u trong l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n \u0111\u1ec3 chia s\u1ebb ki\u1ebfn \u200b\u200bth\u1ee9c n\u00e0y v\u1edbi Gi\u00e1m \u0111\u1ed1c c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c.<\/li>\n
- Suy ngh\u0129 v\u00e0 h\u00e0nh \u0111\u1ed9ng nh\u01b0 m\u1ed9t ng\u01b0\u1eddi startups<\/strong>– B\u1ea1n c\u1ea7n \u0111\u1eb7t m\u00ecnh v\u00e0o suy ngh\u0129 r\u1eb1ng \u0111\u00f3 l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh h\u1ecdc h\u1ecfi kh\u00f4ng bao gi\u1edd k\u1ebft th\u00fac \u0111\u1ec3 lu\u00f4n c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng v\u00e0 chi\u1ebfn thu\u1eadt k\u1ef9 thu\u1eadt s\u1ed1 m\u1edbi nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong b\u1ed1i c\u1ea3nh c\u1ee7a t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n ho\u1eb7c ng\u00e0nh c\u00f4ng nghi\u1ec7p.<\/li>\n<\/ul>\n
Theo Simon Swan<\/p>\n
\u00a0<\/p>\n
\u00a0<\/p>","protected":false},"excerpt":{"rendered":"\u0110\u00e3 c\u00f3 nhi\u1ec1u cu\u1ed9c th\u1ea3o lu\u1eadn trong digital marketing v\u1ec1 s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c k\u1ef9 n\u0103ng Marketer \u0111\u1ec3 m\u1edf r\u1ed9ng b\u1ed9 k\u1ef9 n\u0103ng c\u1ee7a h\u1ecd v\u00e0 n\u1eafm l\u1ea5y v\u00e0 t\u00ecm hi\u1ec3u th\u00eam nhi\u1ec1u k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1\u00a0\u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. C\u00e1ch ti\u1ebfp c\u1eadn [...]","protected":false},"author":4,"featured_media":7260,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,128],"tags":[657],"class_list":["post-7256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-chia-se-kien-thuc","tag-marketing-career",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=7256"}],"version-history":[{"count":1,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7256\/revisions"}],"predecessor-version":[{"id":8473,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/7256\/revisions\/8473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/7260"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=7256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=7256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=7256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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